Luxury Listing Presentation by Billie Diamond

Jim & Katherine Umpleby June 21st, 2022

Dear Jim and Katherine, Thank you for giving me the opportunity to give you further insights into my strategic marketing plan and everything @properties Christie’s International Real Estate has to offer. Working with the best in the business is the only choice in real estate today. @properties Christie's International Real Estate shares my commitment in offering the most comprehensive and professional marketing, sophisticated technology, and expert market knowledge, that support the highest standards of service and representation you expect and deserve.

Given my local leadership and global reach, I bring results to clients wherever their buying and selling goals take them. Here are just a few of the benefits you receive from having me and Christie’s International Real Estate to represent your property: Shortest Average Market Time: @properties Christie’s International Real Estate’ comprehensive marketing programs create more exposure for your home that allows you to reach a greater number of potential buyers, leading to a faster sale. Highest Selling Price to Listing Price Ratio: I price accurately and highlight the unique attributes of each listing in order to create high demand and the highest ratio of sales price to listing price in the market.

Innovation: In addition to employing tried-and-true marketing methods, @properties Christie’s International Real Estate also has invested millions of dollars to stay on the cutting edge of real estate technology. I use the latest research and the latest technology to expose your home not only to more buyers, but to the right buyers.

Reach: @properties Christie’s International Real Estate leverages my membership in national and international real estate networks to reach buyers and relocation directors beyond the Chicago market. I am a member of Leading Real Estate Companies of the World® - the largest network of independent real estate companies in the world; and RELO Direct®, a full-service relocation management company.

Exposure: Each and every @properties Christie’s International Real Estate listing has its own dedicated website. Each site features crisp, quality photographs and a virtual tour, and technology that e-mails your listing directly to buyers looking for homes just like yours.

If you have any questions, please don’t hesitate to give me a call.

Sincerely,

Billie Diamond

Additional Marketing Local and Global Marketing Initiatives The Residence at ADVERTISING – PRINT PUBLICATIONS Michigan Ave Magazine, Modern Luxury Wall Street Journal Chicago Tribune Ultimate Address Sheridan Road North Shore Weekend CUSTOM VIDEO CAMPAIGN w/ Drone Hub (They shoot for Million Dollar Listing agents on BRAVO) Full length listing video will include the home, building or property amenities, and neighborhood highlights.

CRAINS DIGITAL 50,000 impressions on ChicagoBusiness.com (web and mobile). Audience of business leaders/high-end consumers, 47% millionaires, $2.17 million average net worth ADWERX (ongoing initiative) Targeted online banner ads; CNN.com, Forbes.com, ABCNews.com, Salon.com, Weather.com and more SOCIAL MEDIA ADVERTISING Strategic targeting potential buyers for your property. I will target affluent consumers likely to purchase your property JUWAI LUXURY PROPERTY Featured placement listing on the Juwai LUXE Channel connecting you to UHNW Chinese Consumers MANSIONS GLOBAL Mansion Global receives 15 million pageviews per month and 2.5 million unique affluent visitors annually PUBLIC RELATIONS (I will need to use your name to pitch) Crain’s Chicago Tribune, Dream Home Chicago Agent Magazine Luxury Portfolio International, Global Media Reach Christies International Real Estate, Global Media Reach DIRECT MAIL Custom designed mailing campaign targeting likely buyers

MARKETING

gameplan bold signage Head-turning signage makes your home stand out from the crowd.

direct mail Just Listed postcards capture the attention of AGENT NAME

potential buyers.

brochures My brochures highlight the key features of your home and the surrounding area.

advertising I advertise in a wide range of print and online media.

me

t Na

n Age

D I G I TA L

marketing social media advertising I leverage the power of social media to create additional exposure for your home.

homesnap With ads targeting people with real estate

Agent Anne Name Proper

interests, Homesnap

Agent Name $1,678

$550,000

allows me to reach

Send Anne a private message

buyers on Facebook and Instagram.

adwerx Adwerx puts your home in front of prospective buyers through a listing ad that appears AGENT NAME

AGENT NAME

on hundreds of top websites.

AGENT NAME

AGENT NAME

email marketing Featuring attractive designs, my email marketing tool provides another effective way to market your home and engage buyers.

EXPOSURE IS

everything The story of your home is already written…it’s all about properly sharing it. @properties Christie's International Real Estate showcases your home to the largest audience of homebuyers through marketing programs that are built around EXPOSURE – exposure through an internal network of agents and their client databases; through an in-house marketing department with full print and digital capabilities; and through an exhaustive catalog of online, mass media and grassroots marketing initiatives – all tailored to address the specific challenges and opportunities of the marketplace.

I create maximum exposure for your home with the following resources: • atproperties.com • Zillow.com • Trulia.com • Realtor.com • Multiple Listing Service (MLS)

• Professional Photography and Video • Signage

• Adwerx • E-blasts and Social Media

• LeadingRE.com

• Market within a Market – @agent app

• Custom Property Brochure

• New ideas every day!

• Direct Mail

INDUSTRY LEADING

technology The ultimate pl@tform™ Selling a home today involves technology at nearly every turn. That’s why @properties developed pl@tform™, the industry’s premier brokerage-tech solution. With a variety of digital apps, pl@tform™ makes the selling experience more seamless every step of the way – from listing to marketing to closing.

partnerships Your one stop shop @properties Christie's International Real Estate offers clients a one-stop-shop for real estate services including brokerage, mortgage lending, title insurance, closing services, and more. In addition to partnerships with Proper Title and Proper Rate, @properties has divisions for new construction sales and marketing, relocation, residential leasing, and commercial sales and leasing. No matter your real estate needs, we have you covered.

G E T TO K N O W

atproperties.com

listing domain

photography and video

Every @properties Christie's

Professional photography and video are

International Real Estate listing

among the most important marketing

receives its own domain name, which is

tools when selling a home. That’s why

prominently displayed in advertising and

every single @properties Christie's

on For Sale signs, property brochures

International Real Estate listing includes

and “Just Listed” postcards.

a professional photography package optimized for both print and web.

instant scheduling

@home report

With our Instant Scheduling feature,

The @home report provides a data

buyers have the ability to request a

snapshot of your home, comparable

showing directly from the listing detail

properties and your local market, so

page. This ensures every lead

you always know where you stand in

is captured.

the market.

luxury leader Unique from the start.

It all began in Chicago in the mid-1990s, when Mike Golden and Thad Wong met at a small brokerage firm and quickly became the city’s top-selling real estate agents. Despite their tremendous success, they recognized the need for better service and support for both agents and clients. So in 2000, the duo set out on their own to establish @properties.

Combining cutting-edge technology with upscale marketing, the firm quickly became a driving force in Chicago real estate and beyond. Over the next two decades, the company grew into one of the largest brokerage firms in the country, acquiring the Christie’s International Real Estate global luxury network in 2021.

Today, @properties Christie’s International Real Estate is widely considered one of the most innovative companies in the industry.

#

1

IN CHICAGOLAND

10

TOP

IN THE UNITED STATES

23b

$

IN ANNUAL SALES

Source: #1 market share in Chicagoland based on closed sales volume data from MRED, 1-1-2021 to 12-31-2021. Top 10 largest brokerage firms in the nation by sales volume and over $23 billion in annual sales according to 2022 Real Trends 500 ranking.

artfully aligned Christie's International Real Estate Through @properties’ ownership of Christie’s International Real Estate – the world’s preeminent luxury real estate brand – sellers gain access to a powerful global network that spans nearly 50 countries. That means more national and international exposure to the world’s foremost luxury agents and their affluent clientele, plus exclusive print and digital marketing opportunities.

Christie's Collaborations Christie’s International Real Estate was born out of Christie’s – the world’s leading art and luxury business that was founded in 1766.

Our relationship with Christie’s auction house creates exclusive opportunities that benefit our clients, from enhanced access to Christie’s auction, private sale and appraisal services, to exposure at auctions and special events.

Billie Diamond 312.399.0525 bdiamond@atproperties.com