Sean Dailey Branding Book

Sean Dailey

III

Sean Dailey As an elite real estate broker, Sean has an incredibly diverse background in real estate.

He loves helping his clients purchase and sell real estate, but also specializes in commercial income-producing portfolios. With over a decade of sound investing experience, Sean has built a multi-million dollar income property portfolio, which began with one single-family home in Northbrook, IL. Sean’s passion is to continue to flourish in real estate investing and to help his family, friends and new clients to do so, as well. As your real estate broker, Sean’s top priority is to represent your personal or professional real estate interests and investments, be sound in the knowledge of the current market, and provide you with reliable information to help you make informed decisions to give you every advantage in reaching your goals.

Sean’s trademark energetic and positive communication style keeps his clients up to date on developments throughout the entire process. He is committed to his professional integrity and will work tirelessly to provide you with an elite level of service exceeding expectations. Sean is passionate about delivering exceptional consumer experiences.

Savvy negotiation skills and innovative marketing strategies join uncompromising integrity as the standard of Sean’s work. His marketing network not only

COLLEGE: B.A. - LAKE FOREST COLLEGE M.A. - LEWIS UNIVERSITY

encompasses Illinois but reaches throughout the United States. Having a young and fresh perspective on the real estate world has helped Sean stay ahead of the technological curve. Employing the most cuttingedge marketing tools and techniques available, he has consistently reached the most eyes possible with innovative material. Sean, being an active investor himself, can view the market from an analytical perspective to ultimately solidify his clients’ bottom line. Real estate investment is more than an income stream for Sean, it’s a lifestyle.

773.954.0942 mobile seandailey@atproperties.com 1

What are my clients saying?

“

“

I want to thank you for all you did in selling my

Sean is an amazing real estate agent. Always caring

parents house so quickly and thank you for hooking

and helpful. He understands the needs of her clients

me up with Jack Murphy he’s been fantastic and

and assists them throughout the home buying process.

didn’t give up on us. It’s going to be emotional for

KP

me Thursday at signing but it’s what my parents

“

would have wanted. An end for us and a new beginning for another family to start their own

Simply put Sean is the best. He was able to sell my

moments and memories on that property. Owned

house in a difficult market and more importantly found

and operated 1966-2019. Good luck and many

me the perfect new house with an admittedly difficult

blessings to the new owner/operators.

list of must haves. A true professional he was with

MW

me every step of the way for both transactions. Also

“

Sean couldn’t have been nicer to deal with. I highly recommend his without reservation. I really appreciated the way she would point out both good features and potentially concerning features of houses. He genuinely wanted us to find a great house that met our needs. I would definitely use Sean again.

AD

2

he is just a super nice person who made the stressful process of buying and selling more pleasant.

MR

Amazing! Got the job done lightning fast and got me an amazing offer! Recommend Sean to anyone trying to find a home. Sean went above and beyond to make sure we got our home in a timely fashion. Really nice and easy to work with.

Went out of his way to make sure everything got done properly and professionally.

3

recent sales RESIDENTIAL

KILDEER, IL SINGLE FAMILY HOME

LAKE BARRINGTON, IL SINGLE FAMILY HOME

4

HOFFMAN ESTATES SINGLE FAMILY HOME

BARRINGTON, IL SINGLE FAMILY HOME

ANTIOCH, IL SINGLE FAMILY HOME CHICAGO - NORWOOD PARK CONDO

5

recent sales INVESTMENT/COMMERCIAL

CHICAGO - LAKEVIEW MIXED-USE MULTIFAMILY - 17 UNITS $3,525,000

CHICAGO - LAKEVIEW MULTIFAMILY - 5 UNITS $1,980,000

IOWA MULTIFAMILY - 106 UNITS+VACANT LAND $9,350,000 DEER PARK-PALATINE MULTIFAMILY - 4 UNITS $504,000

6

CHICAGO - DUNNING MULTIFAMILY - 3 UNITS $369,000

CHICAGO - UKRANIAN VILLAGE MULTIFAMILY - 6 UNITS $1,530,000 7

@properties: a local leader In less than a decade, @properties became the #1 real estate brokerage firm in the city of Chicago and began expanding to the suburbs.

But for @properties, leading has far less to do with

Being a leader also comes with responsibility. It

numbers and far more to do with innovation. Technology

means moving the industry forward by sharing best

changes, markets change, expectations change. So we

practices, serving in positions of leadership with the

never stop changing. Innovation permeates everything

local REALTORSÂŽ Association, and giving back to the

we do, from building the most sophisticated website

community.

to introducing new services to sourcing new marketing channels. Innovation is the heartbeat of our business.

Each day, we break new ground by attracting the best and most professional brokers and the most astute clients in the greater Chicagoland area.

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advertising your home The story of your home is already written…

It’s all about properly sharing it. @properties showcases your home before the largest

catalog of online, mass media and grassroots marketing

pool of home-buyers through marketing programs that

initiatives – all tailored to address the specific challenges

are built around EXPOSURE – exposure through an

and opportunities of the marketplace.

internal network of brokers and their client databases; through an in-house marketing department with full print and digital capabilities; and through an exhaustive

More exposure means more page views, more phone calls, more showing requests, and ultimately a faster, more lucrative sale.

featured publications include:

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017

PUBLICATION & CLOSING DATES OCTOBER / November 2016 Ad materials due** September 9 Press-ready ads due September 20

JUNE / JULY 2017 Ad materials due** May 9 Press-ready ads due May 18

DECEMBER / JANUARY 2017 Ad materials due** November 10 Press-ready ads due November 21

AUGUST / SEPTEMBER 2017 Ad materials due** July 11 Press-ready ads due July 20

*

digital advertising LISTING AD

LISTING AD

FULL PAGE SAMPLE I

FULL PAGE SAMPLE III

LISTING DETAILS DESCRIPTION, PRICE, URL, AREA INFO, ETC

7009 W MELROSE HEADLINE GOES HEREST

LISTING ADDRESS 7009 W MELROSE ST City/Neighborhood # Beds | # Baths # Square Feet everything | $Price | listingaddress.info This home just |might have you have been looking for in your home!! icimaios sitintidream cus a veliquam saes santiur iberumquis nimusamusam rerchil il

YOUR FEATURED LISTING PHOTOS

ex et milia iument alitaes dolorioribus possend ipicipsunt ipsunt alis enihillate velest latenis est fugiassit, expla volut accate nimaio

YOUR FEATURED LISTING PHOTOS

7009 W MELROSE ST LISTING ADDRESS, CITY Ficimaios sitinti cus a veliquam saes santiur iberumquis nimusamusam rerchil il ex et milia iument alitaes dolorioribus possend

5475 W MCDONOUGH RD LISTING ADDRESS City/Neighborhood

Perfectly brick English Tudor located on aaccate beautiful block, inplibus the heart Schorsch Village, just ipicipsuntmaintained ipsunt alis enihillate velest latenis est 2-flat fugiassit, expla volut nimaio.Fugiate ea at utof fugiaspis as maioratium steps away from Shabbona Park. Magnificent property with great curb appeal, original style and in impeccable iditisquis untem eum sinctem que dolum nectiur modit qui diam eument ea cus explite ctaectu reratur, inci totam qui con endam, condition. Main level with an open-floor lay-out made for quality lifestyle and entertainment. Inviting living adit rerovid molorerrum que lantisti occupti ipsaepe rspiciet erum quibus room, spacious dining room and modern kitchen with European cabinets and lots of granite counter tops. Two bedrooms, full bath and a den easily convertible into a third bedroom. Wrap-around deck overlooking a lovely, fenced backyard with paver patio and garage. Cozy second floor apartment with living room, eat-in kitchen, bedroom, bath and huge terrace. Finished basement with more living space, kitchen, bedroom, bath and private entry. Legal 2-unit building with income potential. Feels like a single-family home that could satisfy the needs of even the most demanding buyers.

ANNE

SEAN DAILEY PROPER

773.954.0942 mobile seandailey@atproperties.com

Live in sought after Hoffman Estates, spacious family home # Beds | # Baths | # Square Feet | $Price | listingaddress.info and great price!!

icimaios sitinti cus a veliquam saes santiur iberumquis nimusamusam rerchil il ex et milia iument alitaes dolorioribus possend ipicipsunt ipsunt alis enihillate velest latenis est fugiassit, expla volut accate nimaio

YOUR NAME HERE

YOUR NAME HERE TITLE HERE mobileYOUR 773.954.0942

312.123.4567 | yourwebsite.com

youremail@atproperties.com | seandailey@atproperties.com 312.123.4567 | yourwebsite.com

Stop looking, start finding® atproperties.com

*Please keep in mind, these are just samples and suggestions, nothing is concrete. Photo choice, copy length, and layout can all be changed to fit your brand.

LISTING DETAILS DESCRIPTION, PRICE, URL, AREA INFO, NEIGHBORHOOD, ETC

men’s book

LISTING DETAILS

SEAN DAILEY

youremail@atproperties.com

Stop looking, start finding® atproperties.com

YOUR HEADSHOT HERE

6

*Please keep in mind, these are just samples and suggestions, nothing is concrete. Photo choice, copy length, and layout can all be changed to fit your brand.

SUBURBS

YOUR HEADSHOT HERE

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11

marketing your home 2180 KIPLING LANE

5321 WOODL AND AVE HIGHLAND PARK

print brochures Your home will be beautifully represented in our marketing brochure.

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4200 FRANKLIN AVE

1003 Westmoor road WINNE TKA

1003 Westmoor road

sUsaN mamaN

BROKER

847.878.5235 susanmaman@atproperties.com

WINNE TKA

When Experience and Expertise are Not Negotiable.

Peter CUmmINs

BROKER

847.710.6798 petercummins@atproperties.com

Your Consummate Real Estate Professional Consultant

1003 Westmoor road MAGNIFICENT NANTUCKET STYLE HOME

addItIoNaL FeatUres

~APPROXIMATAELY 6500 SQ FT OF FINISHEd SPACE.

~

room dImeNsIoNs

FeatUres

Foyer............................ 10' x 06'

Stone & shingle exterior with copper downspouts situated on approximately

Living Room ............. 14' x 12'

1/3 acre lot in a desirable location. Sprawling floor plan, high ceilings, over

Dining Room ............ 16' x 13'

sized moldings, custom millwork/woodwork, a kitchen straight out of

Kitchen ....................... 18' x 06'

Architectural Digest and front porch. 6 bedrooms, 6.1 baths, luxurious master

1003 WESTMOOR ROAd

Breakfast Room........ 12' x 05'

2

Family Room ............. 18' x 18' Home Office .............. 14' x 12' Master Bedroom ...... 16' x 14' Second Bedroom ..... 14' x 11' Third Bedroom ........ 14' x 12'

suite with spa-like bath and 2 wood burning fireplaces with gas starters. 3rd floor finished bonus space could be a 5th en-suite bedroom or an additional office/playroom. Expansive Lower Level includes media room, exercise room, refrigerated custom wine cellar/bar and 6th bedroom/bathroom. Incredible attention to detail.

Sixth Bedroom ......... 20' x 14' Recreation Room ..... 29' x 17' Media Room.............. 16' x 15'

~

2nd floor has 3 additional large bedrooms all en-suite

~

3rd floor finished bonus room space (5th en-suite bedroom or additional office/playroom)

~

Expansive fully finished lower level includes a media room, refrigerated custom wine cellar, wet bar and 6th en-suite bedroom

~

4” white oak hardwood throughout first and second floors

~

Chevron custom design hardwood flooring in the foyer

~

~

Custom stain grade library with custom cabinetry and coffered ceiling

~

Pella high efficiency windows

~

~

Custom millwork and woodwork throughout

Fire resistant cedar shingle roof, partial copper roof, copper gutters and downspouts

~

Zoned high efficiency heating and air conditioning systems

~

Complete security system and pre-wired for full home automation system

~

Roughed-in for backup generator

~

Professionally landscaped fenced in backyard with underground sprinkler system

~

And much more…

~

Expansive mud room with custom cabinetry, lockers, a "command central” desk area

~

Second floor large laundry room with custom cabinetry/shelving

~

Luxurious master bedroom suite with a spa like master bathroom featuring radiant heated Italian marble floors, Italian marble counter tops, a steam shower and a beautiful stand-alone soaking tub

Fourth Bedroom ...... 15' x 11' Fifth Bedroom .......... 18' x 16'

Chef’s kitchen with custom cabinetry and high end appliances, including side-by-side Sub-Zero refrigerator and freezer with additional Sub-Zero wine refrigerator and beverage center, 6-burner Wolf gas range with griddle

Two fireplaces with custom mantles

1003 WESTMOOR ROAd

1003WESTMOOR.INFO

3

Storage/Utility ......... 12' x 06' Mud Room................. 12' x 12' 2 Car Garage .................... N/A

sUsaN mamaN

BROKER

847.878.5235 susanmaman@atproperties.com

Peter CUmmINs

BROKER

847.710.6798

SEANpetercummins@atproperties.com DAILEY 773.954.0942 mobile seandailey@atproperties.com

hardcover luxury brochures My luxury listing brochure is a beautiful coffee table style hardcover book.

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marketing your home

ARLINGTON HEIGHTS XXXXXXX

12123 Fairmont Ln Single family home

Sean Dailey seandailey@atproperties.com

773.954.0942 000.000.000

xxxxxxxx@atproperties.com

XXXXXXX.INFO

Discover Vintage detail and modern convenience in this 4 bdrm plus office family home. Great layout; family room flows into dining room leading into updated kitchen with breakfast bar and walk-in pantry. Off of the living area on

$699,000

main floor are the office and 4th bedroom that owners use as a play room for the kids or as a guest room with a space for a hidden-away Murphy bed and a full bath steps away. The upstairs has three bedrooms and abundant storage in closets along the hallway.

Sean Proper Dailey Anne Anne Proper anneproper@atproperties.com seandailey@atproperties.com xxxxxxxx@atproperties.com

773.954.0942

000.000.000 312.491.0200 XXXXXXX.INFO

SEAN DAILEY 773.954.0942

123mainst.info

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custom listing signage

e-blasts

Every listing contains a unique URL for easy access to the online listing and my direct phone.

I will send my contacts detailed information about your home.

Western Springs IL 60448

Sean Dailey Phone: 773.954.0942

Sean Dailey

Western Springs IL 60448

customized @home report

social media

The @home report includes detailed stats on how your home is being viewed.

I will utilize social media posts to generate leads and sell your home.

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online exposure The majority of buyers begin their home search online, which means a 360-degree digital marketing strategy is paramount to getting maximum exposure for your home. @properties markets your home across the Internet with a newly-revamped website, customized property domains, web-optimized photography and video, enhanced listings on the leading real estate search portals, targeted email marketing, online classifieds and syndication to hundreds of additional websites.

• atproperties.com • Property-specific domain names (YourAddressHere.info) • LeadingRE.com • Email marketing database of 800,000+ with new contacts added daily • Adwerx • Enhanced listings that filter to the top of search results on popular home search portals including Zillow and Trulia • Syndication of online listings

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3955Harvey.info

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online exposure CREXi & LoopNet are websites used to market listings as well

CREXi makes CRE easy by consolidating the entire

LoopNet allows one to showcase a property on the most

commercial real estate process into a single ecosystem.

visited commercial real estate network. With more than

The CREXi platform combines an active sales and

12.6 million monthly visits to their network, your property

leasing marketplace, with marketing, analytics, and deal

will get unrivaled exposure to the tenant and investor

management tools designed to help brokers, buyers

audience searching for commercial real estate with

and tenants eliminate time-consuming processes, find

featured placements on the industry’s top 3 commercial

properties, and close deals faster.

real estate websites: LoopNet, Cityfeet & Showcase.

Launched in 2016 by veterans of the CRE industry, CREXi has grown rapidly to become the most active marketplace in the CRE industry with more than $600 billion in property value listed and more than $100 billion in property closed.

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listing video program They say a picture is worth a thousand words, but did you know that just one minute of video is equal to 1.8 million words?

At @properties, video is a game-changing marketing tool and we’re using it to tell your home’s story like never

detail pages, video library, YouTube channel, social

before. Our listing video program consists of:

media accounts and syndication websites

• A full-length property video with highlights of the home, amenities and neighborhood • A social media-friendly clip that can be shared on Facebook, Instagram and other sites

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• Additional exposure through @properties’ listing

All videos are produced and edited in-house by @properties’ videography department to specifically cater to the clients we serve.

adwerx Ever visited a website and then noticed ads for that same website following you around the Internet?

It’s not a coincidence; it’s a sophisticated digital

home-buyers as they surf the Web. Adwerx also uses

marketing tactic known as retargeting, and it’s another

geo-targeting to display your listing to people in certain

way in which @properties increases online exposure for

locations, and targets users based on Internet browsing

our listings.

behavior such as those perusing real estate-related

Through our partnership with Adwerx, we leverage retargeting to put your property in front of prospective

websites. The platform’s vast network includes hundreds of top websites ranging from Forbes.com to ESPN.com to specifically cater to the clients we serve.

JUST LISTED

58 Drexel Ave, La Grange 1121 ASH STREET, WINNETKA 4 BED, 2.12.1 BATH 4 Bed, Bath // $829,000 $949,000

SeanPROPER Dailey / 773.954.0042 ANNE / 312.491.0200

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Wealth Builder Sean Dailey uses his real estate development and investment experience to help clients create their own real estate investment portfolios.

“You can read a book about how to swim but you can’t learn until you jump in the water,” says Sean Dailey, who offers a wide range of realtor services for investment properties, commercial properties, and residential properties in Barrington and the greater Chicago area.Dailey jumped into the real estate waters more than a decade ago, developing and subsequently selling a restaurant. Now he helps clients build real estate portfolios by advising them on purchasing multi-family housing. Dailey bought his first investment property, a house in Northbrook, in the early 2010s, and went on to buy and sell a number of multi-unit buildings, most recently a 17-unit building on Chicago’s north side. He passes on the knowledge he’s gained over the years to help his investor clients get their feet wet. “I found my niche, helping people that want to get started investing in mulit-family housing,” Dailey says. “I help people learn how to do exactly what I did.”Dailey grew up in Chicago with a dad who was a marine and a mom who worked the night shift as a nurse in a Chicago hospital. Despite limited resources, both were entrepreneurs who built and operated, and eventually sold, a ski resort in Wisconsin. Daily learned early on the importance of working hard and caught the entrepreneurship bug. “My parents taught me my blue collar work ethic and I always have to be working,” he says.

“And I have an entrepreneurial spirit. I’m always looking to grow and real estate is the perfect scenario for me.”After completing his undergraduate and graduate studies at Lake Forest College and Lewis University, respectively, Dailey spent some time as a union building engineer. The compensation was good, but he wanted to be in a position where he could blaze his own path to create wealth. When his father passed away, Dailey felt the urgency to do what he could to take care of his mother. That’s when he took the leap to develop the restaurant. He hasn’t looked back. “I got my real estate license and started to learn about commercial financing,” Dailey says. “I learned I had more financing options if I was purchasing buildings of five units or more.”

Dailey likes to say his approach is “cresidential,” a mix of residential transactions as an agent and commercial transaction as an investor. He identified a gap in the investor market, with most commercial brokers working almost exclusively with large corporations, leaving smaller investors with nowhere to turn.“I can help people build a $9 million dollar portfolio or sell a $250,000 condo,” he says. “I’m the ‘cresidential’ guy; I pride myself on helping people in the middle and educating them.”For potential investor clients, Dailey has built a system that starts with identifying a budget and then looking at potential properties and locations where investors might be comfortable owning. “What’s the best deal?

Credit: jwcdaily.com/countrymag/2020/02/01/wealth-builder/ 22

The answer is every deal is going to be different for each person,” says Dailey. “When I first started investing I wouldn’t have been comfortable owning a 20-unit building in Wisconsin.” Dailey’s system leverages the unique advantages of multi-family housing investments, which include more leverage for financing, a much more stable market than single-family residential, and a steady stream of monthly income.“If you want to invest three million dollars in the stock market, you need three million dollars.

With multi-family housing investments, other people are paying that off for you,” Daily points out. “It’s based on income and expenses, and swings in the housing market have very little impact.”While Dailey’s knowledge of the multi-family investment market is essential for his clients, an even bigger asset may just be the enthusiasm he brings with him to the office every day.“Selling and buying luxury real estate and investing in multi-family homes, that’s what I’m good at doing,” he says. “That’s how my brain is programmed and I absolutely love it. I bring that passion for real estate to every client I work with.”

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market within a market Even before your home is officially listed, @properties brokers market internally to a powerful network of more than 2,000 brokers – each with a broad sphere of influence that forms a rich source of prospects, buyers and referrals. This unique “market within a market” results in the most efficient transaction environment in the marketplace. @AGENT APP Leveraging this “market within a market,” @properties brokers use an internal mobile app that has revolutionized the way we communicate about and transact real estate. The exclusive @gent App allows our brokers to match home-buyers with homes for sale, including pocket (off-market) listings. A number of @properties

listings

sell

before

they

hit

the

broader market because of the exposure through the app alone – a testament to the power of the @properties network.

Beyond

connecting

buyers

and

sellers,

the

@gent App aggregates a knowledge base of every @properties broker in a searchable database, making it a great resource for recommendations on everything from vendors and service providers to local businesses.

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25

be local. think global.

To @properties, local means friends you can count on, neighbors you can trust, and businesses you go out of your way to support. Local means the barista knows your drink, the dry cleaner knows your name and the clerk at the convenience store is happy to loan you a buck.

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Real estate is a local business, and that means every

As an exclusive member of Leading Real Estate

home, on every block, in every neighborhood is unique,

Companies of the WorldŽ, the world’s largest network

and each deserves the attention, care and consideration

of independent real estate firms, @properties connects

only a local company can offer. @properties is a local

sellers with home-buyers all over the world. So while our

company through and through. But at the end of the day,

brand is uniquely local, our reach is global. That means

we know that not all buyers are local. So when it comes

more exposure, and ultimately, shorter market times and

to our marketing programs, we think globally.

higher selling prices.

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fluent in luxury In today’s competitive marketplace, a global marketing strategy is essential for luxury properties. That’s why @properties is an exclusive member of Luxury Portfolio International®, the luxury marketing division of Leading Real Estate Companies of the World®.

Luxury world’s

Portfolio most

is

a

unified

experienced,

collection

visible

regarded experts in luxury real estate.

the

a sophisticated mix of online and offline media to position

highly-

properties for maximum exposure in an elite market. The

Founded in

program marketed over 50,000 properties last year on

and

of

2005 as the premium division of Leading Real Estate

the award-winning luxuryportfolio.com.

Companies of the World, Luxury Portfolio markets a selection of the network’s extraordinary homes, utilizing

TOTAL U.S. PROPERTIES Luxury Portfolio International Luxury portfolio.com Sothebys Realty.com Christies RealEstate.com

ColdwellBanker Preview.com KWLuxury Homes.com

0

5,000 10,000

Source: Mintel International Website Survey.

Number of properties greater than $1 million.

28

29

notes

Sean Dailey