Nancy Gibson - Branding Book

selling confidence

WITH

OVER

TOP

580

1

Lifetime Salesâ€

of brokers**

MILLION

TOP

5 North Shore Individual Brokers**

%

1

#

Northbrook Broker* 2002-present

*MRED: 1/1/2002 - 12/31/2019, #1 individual broker in closed sales volume and units of all agencies in Northbrook. **MRED: 01/01/18-12/31/18, total sales volume of all individual brokers on the North Shore. †MRED: 1988-present, total sales volume 2

Nancy Gibson A top-ranked broker in Chicago’s North Shore, Nancy Gibson has consistently been one of the largest sales producers since starting as a real estate professional in the 1980’s. Her business philosophy is simple: incorporate experience, knowledge of the marketplace, hard work, and a strong marketing plan to obtain successful results. Nancy is a recipient of the Merchandise Mart’s prestigious LuxeHome 10 Award, recognizing her as one of the top 10 Luxury Real Estate Brokers within the Suburban Chicagoland area. Nancy has been the #1 real estate agent in Northbrook consecutively from 2012 – 2019, has been named in the top 35 of all residential brokers in the 6-metro Chicagoland areas by Chicago Magazine in 2019, one of the ‘most notable’ brokers in 2019 Crain’s Chicago Business and has once again achieved the highest distinction of being ranked in the top 1% by the North Shore Board of Realtors. Nancy’s previous experience was as school teacher and as a sales rep for an international pharmaceutical company where she won the Midwest Regional Sales Award in the United States. Nancy prides herself as having both her past personal director at the school she worked at and her regional manager of the pharmaceutical company become her first clients in her very first year in the industry.

Nancy’s dedication to her clients, along with her marketing abilities—including her own copywriting of magazine-format glossy brochures, complimentary in-house staging and full-scale internet exposure—continually raise the bar across the

8 47. 363.98 80

industry. Nancy attends numerous national educational conferences with other

Nancy@Number1Nancy.com

top producers to stay abreast of current and changing technology and market

Number1Nancy.com

conditions. As founder of the Nancy Gibson Group, Nancy’s team is composed of professionals including a listings manager, a professional photographer, a mortgage broker and full-time marketing designer—all of whom strive to continually service all of their client’s needs.

Nancy is a graduate of the University of Illinois. She has numerous certifications including Certified Relocation Expert, Luxury Home Specialist and New Construction Specialist. She has been a resident of Northbrook for over 34 years, where she has raised her family and continues to be involved in the community

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What Nancy’s clients are saying!

If you are looking for an expert broker Nancy Gibson

“

I believe we were one of Nancy’s first customers back

“

is who to call. We have worked with Nancy three times

in the late 1980’s. Nancy worked with us to define an

on three different homes both on the buyers side and

area we were interested in, then informed us when

the sellers side and on all three transactions Nancy

properties came on the market. We found a home we

was top notch! Nancy is knowledgeable, responsive,

loved, but it was more than we could afford. When

professional, an expert negotiator and most of all a

the owner reduced the price, Nancy contacted us

pleasure to work with. Nancy goes above and beyond

immediately, which led to an offer and acceptance by

for her clients and we were no exception. She most

the seller. Nancy stays on top of the market and uses

certainly is #1 Nancy! We would recommend Nancy

that knowledge to help her clients buy and sell their

Gibson over and over to every single person we know.

homes. We highly recommend Nancy!

She is amazing!

K.

J.

“

“

Nancy was amazing. She listened to us helped us

On the 5 STAR rating scale Nancy Gibson deserves

determine just what we need and found us a gem in

a 6!!! Nancy is off the charts. My parents lived in the

our price range. She negotiated a price less then we

same house for over 60 years and they were pack rats

were willing to pay. I would recommend her to anyone.

or Hoarders. The property was located near downtown

T.

Northbrook in a neighborhood that knock downs and

“

new construction is normal. Nancy coached me to clean out the home and get it ready for sale to both builders

Over the years, Nancy has been very knowledgeable

and regular home buyers. A full price offer from a

in the various neighborhoods of Northbrook. You will

well qualified buyer was in my hands in just two days

always have Nancy’s undivided attention and expertise

after the MLS listing posted. The property was priced

throughout the entire process. She listens and always

exactly right. And, when I go to sell my own home in

makes sure her clients are happy!

Northbrook, Nancy will get that listing for sure.

B.

R.

4

Nancy helped us sell our house in 5 days.

She is so warm and friendly, treats us more like family than clients. She is very knowledgeable with decades of experience and wisdom. We trust her 100%.

5

What Nancy’s clients are saying!

We could not be happier with how Nancy handled our

“

Nancy is the best! There’s a reason she’s the number

“

search. She spent the time to listen to what we were

one on the North Shore. I’ve sold multiple properties

looking for and tell us what things are must haves in

with Nancy and couldn’t give her higher praise.

any house. She quickly identified houses in the towns

Prompt, responsive, and always your advocate. She

we wanted to look in and within 2 days of looking

has all the contractor connections to make a place sell

we had 4-5 houses we genuinely could see ourselves

and provides the best guidance. Her photographer was

living in. Nancy can really look past how the house is

superb and took exquisite shots. Would recommend

decorated and show off how the space can be if the

her to anyone!

house is right. Once we decided on a house, Nancy

Z.

took care of the rest. She negotiated so well and we

“

ended up with a house we love for a price we would not have expected. She fights really hard for her clients

We had the daunting task of downsizing and buying

and makes sure that her clients best interests are met.

another home. We interviewed several agents in

Nancy and her team are so helpful and we would

our area and chose Nancy because of her many

highly recommend her to everyone who is looking for

consecutive years as the top agent in our area. She is

a house. We would not have found this house and been

the consummate professional and is so knowledgeable,

able to see through its poor decorating without her.

personable and funny. She had all of the tools and staff

J.

to provide extensive marketing (online, social media

“

home. More importantly, she had extensive knowledge

Nancy was the listing agent for our property sale. We

of the local market and so much statistical data that

were most pleased with the excellent attention and

we felt very comfortable with pricing our home.

service we received from Nancy throughout the listing

M.

and sale process. She is truly a pro!

D.

6

and print) needed to help us get top dollar for our

If only there were more stars! Professional, knowl-

“

In the course of just a couple of years, Nancy helped my

“

edgeable and honest. We just listed our house, Nancy

husband and me sell, rent and buy properties! When

and her team are so great to work with. During our

we decided to downsize and list our large home in a

initial meeting Nancy answered all the questions

sluggish market, we fully expected that it would take a

and concerns I had with extreme patience. I am

year to sell. Nancy swooped in with her team, directing

really impressed with her knowledge of the market,

the simplification of our house, re-arranging rooms

especially the Northbrook area. She is very involved

and furniture, moving out accessories and seasonal

and her vision for staging is amazing. Her marketing

items, re-painting where necessary and identifying all

strategy is very impressive and so far I had a fantastic

the little things to fix prior to listing the house. She

experience.

thoroughly researched the market, presenting us with

S.

a detailed analysis and recommendations. Her write up of our home was both detailed and interesting. The

“

photographer she used was exceptional, resulting in

Nancy was the agent who was responsible for staging

enticing on-line images that attracted many showings.

and selling my home! It was through her staging and

Because our house was Nancy’s first listing in my

contacts that this sale was possible. She is a hard and

town, she pro-actively solicited the advice of brokers

diligent worker and easy to deal with. She became

more experienced in the community in order to get

more than a Realtor to me. She puts the client ahead

their input on pricing. Nancy aggressively marketed

of herself. I would highly recommend Nancy!

our home, and in less than two months, we were in

S.

contract, with the inspection resulting in only four minor and inexpensive items. Nancy found a great

“

Nancy handled the sale of our mom’s townhouse after she passed away. While it is never an easy situation to deal with after the loss of a loved one, Nancy dealt with all of us with professionalism, empathy and truth.

Her advice on where to price it in the market and how to stage the unit led to it selling in an extremely short time.

B.

rental for us while we continued our search, ultimately finding a house we tore down and built new. Nancy is a highly experienced professional who is energetic, honest, persistent, hard working, creative and fun to work with. She is an excellent negotiator on both the sell and buy sides. I have recommended Nancy to numerous friends - sometimes with very challenging homes to sell - and to a person, all have had the same kind of positive experience we had. I could not recommend Nancy more highly!

PT

7

NANCY GIBSON’S

ACCOLADES AFFILIATIONS & AWARDS

8

TOP 5 I NDI VID UA L

N O R T H S H O R E B R O K E R S*

*

MERCHANDISE MART AWARD

TOP 10 SUBURBAN LUXURY BROKER **MRED: 01/01/18-12/31/18, total sales volume of all individual brokers on the North Shore 9

recent sales

10

350 Sunrise Cir, Glencoe............................................. $1,700,000

1843 Ellendale DR , Northbrook.............................. $730,000

3620 Maple Ave, Northbrook................................... $1,250,000

2460 Crabtree Ln, Northbrook*.............................. $730,000

2812 Shannon Rd, Northbrook................................. $1,203,825

2207 Walters Ave, Northbrook................................ $725,000

1948 Penfold Pl, Northbrook†................................... $1,195,900

1014 Western Ave, Northbrook................................ $680,000

1811 Trails Edge Dr, Northbrook................................ $1,185,000

1701 Silverpine Dr, Northbrook................................. $675,000

41 Birchwood Rd, Northbrook................................. $1,165,000

3720 Dauphine Ave, Northbrook*.......................... $675,000

1101 Butternut Ln, Northbrook*............................... $1,100,000

1237 Southwind Dr, Northbrook.............................. $665,000

2020 Brentwood Rd, Northbrook.......................... $1,069,900

2339 Crabtree Ln, Northbrook*.............................. $662,500

1872 Butternut Ln, Northbrook................................ $1,040,000

857 Woodbine Rd, Highland Park.......................... $660,000

2536 Oak Ave, Northbrook....................................... $1,010,000

2806 Shannon Rd, Northbrook............................... $658,000

1309 Evergreen Ct, Glenview.................................... $980,000

1730 Mountain Ct, Deerfield...................................... $640,000

2863 Woodmere Dr, Northbrook........................... $970,000

2306 Catherine St, Northbrook.............................. $640,000

1806 Trails Edge Dr, Northbrook............................. $970,000

1010 Angle Ave, Northbrook*................................... $630,000

1133 Blackthorn Ln, Northbrook*............................ $970,000

1217 Blue Hill Ter, Northbrook................................... $625,000

1804 Highland Ave, Northbrook............................. $925,000

25 Timber Ln, Northbrook......................................... $600,000

2007 Butternut Ln, Northbrook.............................. $900,000

2178 Washington Dr #2178, Northbrook............. $597,000

2050 Glendale Ave, Northbrook............................. $900,000

1317 Hallberg Ln, Park Ridge..................................... $595,000

1280 Pine Ct, Glencoe.................................................. $875,000

822 Cedar Ln, Northbrook......................................... $595,000

1058 Adelaide Dr, Northbrook*............................... $840,000

1132 Galway Ct, Northbrook...................................... $590,000

2408 Center Ave, Northbrook................................. $830,000

3316 Prestwick Ln, Northbrook............................... $590,000

1831 Larkdale Rd, Northbrook.................................. $815,000

1729 Marcee Ln, Northbrook..................................... $585,000

1436 Ridge Rd, Northbrook...................................... $795,000

2840 Cherry Ln, Northbrook*.................................. $583,000

835 Shermer Rd, Northbrook................................... $787,500

646 Touraine Ter, Northbrook.................................. $581,500

2849 Shannon Rd, Northbrook............................... $765,000

908 Fountain View Dr, Deerfield*.......................... $580,000

2916 Norway Pine Ln, Northbrook......................... $765,000

1010 Woodbine Ln, Northbrook.............................. $575,000

3722 Maple Ave, Northbrook†.................................. $750,000

1904 Fieldwood Dr†, Northbrook........................... $575,000

1001 Dell Rd, Northbrook............................................ $750,000

1649 Central Ave, Northbrook................................. $575,000

2584 Chedworth Ct, Northbrook*......................... $750,000

1688 Longvalley Dr, Northbrook............................. $575,000

1722 Elm Ave, Northbrook†........................................ $745,000

3467 Whirlaway Dr, Northbrook............................. $575,000

recent sales NANCY’S 2019 in review

3835 Eastwind Ct, Northbrook............................... $575,000 123 Regent Wood Rd #123, Northfield*............... $575,000 1101 Donegal Ln, Northbrook*.................................. $572,000 1065 Galway Ct, Northbrook.................................... $565,000 14 The Court of Island Pt, Northbrook................. $560,000

OVER

1030 Kenilworth Ln, Glenview.................................. $555,000

34

3980 Sunset Ln, Northbrook.................................... $549,900

Total Sales**

3828 Rutgers Ln, Northbrook.................................. $520,000

MILLION

5 Taylor Ct, Deerfield*.................................................. $542,500 3145 Violet Ln, Northbrook*..................................... $539,900 1035 North Ave, Deerfield.......................................... $530,000 1204 Candlewood Hill Rd, Northbrook*.............. $530,000

3502 Prestwick Ln, Northbrook.............................. $510,000 2517 Cherry Ln, Northbrook...................................... $500,000 13 The Court Of Hidden Bay, Northbrook*........ $500,000 4214 Devonshire Ct, Northbrook............................ $499,000 1964 Brentwood Rd, Northbrook†......................... $495,000

59

Closed Transactions**

1905 Clover Rd, Northbrook..................................... $490,000 2147 Claridge Ln, Northbrook*................................ $490,000 3205 River Falls Dr, Northbrook............................. $481,000 3326 Prestwick Ln, Northbrook.............................. $480,000 929 Manor Dr, Wilmette.............................................. $477,000 3127 Coral Ln, Glenview............................................... $467,500 1635 Imperial Dr, Glenview......................................... $452,500 4463 Four Winds Ln, Northbrook*........................ $445,000 102 Rutgers Ct #102, Glenview................................ $438,700

† dual agency *represented buyer **BrokerMetrics® MRED Market Share Totals by Volume 01/01/2019-12/31/2019 includes all transaction of all types

1111 Western Ave, Northbrook................................... $435,000 100 Radcliffe Ct #100, Glenview*........................... $435,000 77 Copperwood Dr, Buffalo Grove......................... $430,000

11

recent sales 4 The Court of Cobblestone, Northbrook.......... $425,000

884 Meadow Rd, Northbrook*................................ $285,000

18 The Court of Island Pt, Northbrook................. $417,500

1305 1st St, Northbrook............................................... $272,000

771 Heatherdown Way, Buffalo Grove*................ $415,000

2184 Techny Rd, Northbrook.................................... $260,000

1914 Farnsworth Ln #210, Northbrook................. $410,000

610 Robert York Ave #101, Deerfield..................... $249,100

1961 Highland Ave, Northbrook............................... $408,000

1028 Sussex Dr, Northbrook...................................... $245,000

3911 Mission Hills Rd, Northbrook†......................... $405,000

1088 Shermer Rd #208, Northbrook.................... $245,000

37 Turnbull Woods Ct, Highland Park*................ $400,000

101 Pointe Dr #209, Northbrook............................. $234,500

9 Beaconsfield Ct, Lincolnshire*............................. $400,000

506 Lasalle Ln, Buffalo Grove*................................ $232,500

2955 Lilac Ln, Northbrook......................................... $385,500

941 Shoreline Rd, Lake Barrington......................... $227,000

1042 Briarwood Ln, Northbrook............................. $385,000

685 Anthony Trail , Northbrook.............................. $225,000

638 Dunsten Cir, Northbrook*................................. $350,000

1406 Nottingham Ct #D2, Wheeling*.................. $212,000

3018 Lexington Ln, Glenview.................................... $342,500

2150 Valencia Dr #111A, Northbrook...................... $165,000

1671 Mission Hills Rd #208, Northbrook*............ $314,000

8 N Lake Ave, Third Lake*.......................................... $147,000

511 Lewis Isle Ln, Prospect Heights........................ $305,000

715 Ridge Rd #3E, Wilmette..................................... $139,500

334 Chipili Dr, Northbrook......................................... $299,000

825 Pearson St #6F, Des Plaines............................ $121,500

2516 Cobblewood Dr, Northbrook......................... $287,500 † dual agency *represented buyer

12

NANCY GIBSON DOES MORE TO MARKET YOUR HOME, BOTH ONLINE AND OFFLINE, THAN ANY OTHER BROKERAGE FIRM ON THE NORTH SHORE.

13

OVER

580 in lifetime sales* *MRED: 1988-present, total sales volume

14

#1 IN VOLUME Northbrook 655 LIST SIDE DEALS

327 SELL SIDE DEALS

$427 MILLION LIST SIDE SALES #1 in Total Closed Volume

$170 million SELL SIDE SALES #1 in Total Closed Volume

Nancy's Lifetime Sales.

BrokerMetrics® MRED Market Share Totals by Volume 07/01/2012-12/31/2019 in Northbrook 15

#1 NORTH SHORE

#1 NORTHBROOK

26.6%

15.6%

19.0%

28.9%

@properties MARKET SHARE January - December 2019 NORTH SHORE: BrokerMetrics® MRED Market Share Totals by Volume 01/01/2019-12/31/2019 includes all single family homes on the North Shore (Kenilworth, Lake Bluff, Highland Park, Evanston, Wilmette, Northbrook, Winnetka, Bannockburn, Nothfield, Lake Forest, Glenview, Glencoe) |NORTHBROOK: BrokerMetrics® MRED Market Share Totals by Volume 01/01/2019-12/31/2019 includes all single family homes in Northbrook, 60622

16

northbrook broker* all agencies (2002-present)

*MRED: 1/1/2002 - 12/31/2019, #1 broker in closed sales volume and units of all brokerage in Northbrook.

17

advertising your home The story of your home is already written…

It’s all about properly sharing it. @properties showcases your home before the largest

catalog of online, mass media and grassroots marketing

pool of homebuyers through marketing programs that

initiatives – all tailored to address the specific challenges

are built around EXPOSURE – exposure through an

and opportunities of the marketplace.

internal network of brokers and their client databases; through an in-house marketing department with full print and digital capabilities; and through an exhaustive

More exposure means more page views, more phone calls, more showing requests, and ultimately a faster, more lucrative sale.

custom listing signage Every listing contains a unique URL for easy access to the online listing and my direct phone.

XXXXXXX

847.363.9880 XXXXXXX.INFO 123mainstreet.info

18

FEATURED PROPERTY

WEEK

print advertising Various 22nd Century publications

JUST LISTED 1914 FARNSWORTH LN #210 Move right into this one-of-a-kind 3 bedroom 2,000 sq ft showcase in popular Shermer Place with two indoor garage spaces just blocks to town and train! Completely gutted with walls removed, trendy grey engineered hardwood floors and gorgeous new kitchen, this beauty enjoys a premier corner location with some of the Best Views in

THE MO WONDER ST F TIME OF UL THE YEAR! TIME

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455 ANT 3 BED · 2 HONY TRAIL BATH | $19 9,900

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1042 BRIARW OOD LAN 3 BED

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3 BED · 2 BATH | $469,900

2568 CHE 5 BED · 3.2DWORTH COURT BATH | $61 9,900

RESIDENTI AL SALES †* BY *Awarded

OPEN FLOOR PLAN!

the complex - far, far away from the train! Step into the gracious foyer with rotunda and then on to city-chic splendor. The living room with inviting fireplace opens to the dining room and everything opens to the fabulous kitchen! Everybody will love to cook in the gourmet kitchen featuring custom cabinetry with roll-out shelving, top of the line stainless steel Bosch appliances, striking quartz counters, a roomy eating area and big breakfast bar. There are three spacious bedrooms all with organized closets; the master bedroom suite, in a wing apart from the other two bedrooms, features a walk-in closet and luxurious bath.WOversized windows are everywhere in the home N! O UR entertaining fun. Energy-saving Lutron lighting, 9’ and there is a private terraceYOfor

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1700 6 BED · 6.1BRAESIDE LANE BATH | $3,4 99,000

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3722 MAP 4 BED · 3.2 LE AVENUE BATH | $81 3,900

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19

marketing your home HOME OVERVIEW ROOM DIMENSIONS

Enjoy prime golf course views from this picture-perfect townhome updated with newer kitchen,

Foyer....................................................09’ x 05’ Living Room ...................................... 16' x 14'

bathrooms, gleaming hardwood floors and more! Located in popular Ancient Tree filled with

Dining Room ......................................15’ x 14’

wonderful amenities such as a sparkling outdoor pool, tennis courts, beautiful grounds and fun

Kitchen ................................................13’ x 09’

clubhouse activities! Step into the gracious foyer and enter the living and dining room which combine

Family Room ......................................13’ x 12’

for a wonderful open look; an inviting fireplace creates a warm atmosphere throughout. Two sets of

Laundry Room ...................................08’ x 06’

glass doors open to the attractive brick patio where one can sit back, relax or entertain friends while

Balcony ................................................20’ x 05’

looking on to the 17th fairway! Gourmet chefs will love the gorgeous kitchen with white cabinets,

Master Bedroom.................................18’ x 12’

quartz counters and top-of-the-line stainless steel appliances; nearby is the family room with custom

Walk-in Closet ...................................06’ x 05’

floor-to-ceiling built-ins. There are three generous bedrooms on the second floor; master bedroom

2nd Bedroom ......................................15’ x 10’

has its own private terrace with panoramic vistas of the golf course, 2 walk-in closets and luxurious

3rd Bedroom .......................................14’ x 12’

bath. Enormous lower level has more built-ins, a large work room and storage galore. Convenient first

Recreation Room ...............................27’ x 14’ Work Room .......................................27’ x 14’

floor laundry. Just unpack and move into a resort-like setting each and every day!

Recent Updates Include: New (‘16) kitchen including self-closing cabinets, all stainless steel Kitchenaid appliances (including double oven), heat-resistant quartz counters, new (‘13) roof, new furnace liner, new chimney liner, new garage doors, new sump pump, new (‘15) washer and dryer, upgraded electrical box, new light fixtures and exterior newly tuckpointed, too!

NANCY GIBSON BROKER ASSOCIATE

847.363.9880 nancy@Number1Nancy.com Number1Nancy.com 847.363.9880 • NUMBER1NANCY.COM

4 THE COURT OF COBBLESTONE ˙ NORTHBROOK

|

1

2243 WOODL AWN ROAD northbrook

4 THE COURT OF COBBLESTONE NORTHBROOK

2243 woodl awn road northbrook

2243 WOODLAWN ROAD SEnSAtIonAL, CUStoM ALL-brICk & StonE hoME on ProFESSIonALLY LAnDSCAPED hALF ACrE

NANCY GIBSON

ROOM DIMENSIONS

F E AT U R E S

Living Room ................... 16' x 13'

quality! From the exquisite all-brick and stone exterior with five fabulous outdoor entertaining areas,

Dining Room .................. 17' x 13'

4-car garage and sublime professional landscaping - to the best-of-the-best interior finishes including hardwood floors throughout, first and second floor master suites, front/back staircases, up/down laundries, bedrooms with private baths, bonus/media rooms and fantastic lower level including recreation, game, theater, sauna and two bedrooms--this home has it all! Nestled on a beautifully professionally landscaped .5 acre lot in a prestigious area filled with like-sized $$$ estates, this beauty is just blocks to town, train and all three top-ranked public schools! The foyer features impressive floating staircase with nearby elegant living room and banquet-sized dining room with butler’s pantry. Enormous gourmet kitchen with Wolf, SubZero and huge quartzite center island opens to the spectacular family/great room with soaring stone fireplace; French doors lead out to the fantastic outdoor living areas plus delightful screened-in porch with knotty-pine rotunda-like ceilings. Nearby is the library filled with custom bookshelves and striking coffered ceilings. There are a total of 7+ bedrooms; the first floor master bedroom has a romantic fireplace, sumptuous spa-like bath and its own terrace; upstairs has second master bedroom with extra large sitting/living room, four additional bedrooms with baths; a bonus room (or fifth bedroom); the 6 & 7th bedrooms (currently used as exercise rooms), are in the lower level. The numerous outdoor entertainment areas all combine to make the best party ever--including a wonderful dining area defined by an illuminated pergola with hanging chandeliers, 11’ L-shaped bluestone bar with DSC grill, fridge, a big fireplace/sitting area and a private terrace, too! A truly wonderful home, in a fantastic location designed with the finest of everything--everywhere!

Kitchen ............................ 18' x 10' Eating Area ..................... 21' x 16' 2243 WooDLAWn roAD

Family Room .................. 27' x 19' Library ............................. 16' x 12' Laundry Room ............... 13' x 07' Master Bedroom............. 22' x 15' 2nd Bedroom .................. 18' x 15' 3rd Bedroom ................... 17' x 16' 4th Bedroom ................... 17' x 13' 5th Bedroom ................... 16' x 16' 6th Bedroom ................... 16' x 14' Sitting Room .................. 21' x 17' Game Room .................... 30' x 26' Media Room ................... 21' x 17' Recreation Room ........... 30' x 27' Theatre Room ................ 20' x 16' Bar.................................... 13' x 12' Exercise Room ................ 16' x 15' F oY E r

NANCY GIBSON

BROKER ASSOCIATE

847.363.9880 mobile 847.509.0200 direct

print brochures Your home will be beautifully represented in our marketing brochure.

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Nancy@Number1Nancy.com Number1Nancy.com

2243 WooDLAWn roAD

AWn.InFo This custom, newer 6,900 sqft home with 7+ bedrooms and 6.2 baths has been built with unsurpassed Foyer................................ 22' x 16' 2243WooDL

2

BROKER ASSOCIAT

847.363.9880 mobile 847.509.0200 direct Nancy@Number1Nancy.com Number1Nancy.com

3

I LT MU

PL

E

F OF

ER

S!

LISTED & SOLD!

ANOTHER HOME JUST SOLD

BY NANCY GIBSON! Nancy Gibson sold another home in your neighborhood!

Marketing makes a difference, resulting in more $$$ in your pocket - where it counts!

Visit www.N u m b e r 1 N a n c y.com to see why Nancy Gibson continues to be the #1 Top Producing Agent in Northbrook, working with the top brokerage in Chicagoland and consistently ranking in the to p 1 0 amongst brokers on all of the North Shore.

$ 600+

MILLION IN CAREER SALES *

*MRED: 1988-present, total sales volume. #1 Northbrook MRED: 1/1/2019 - 12/31/2019, #1 in total closed volume and units of all brokerages in Northbrook. If your property is currently listed with another broker, this mailer is not a solicitation for business.

BY

1314 Shermer Road | Northbrook, IL 60062

1116 CRESTWOOD DRIVE NORTHBROOK

JUST LISTED!

JUST LISTED

1004 LEE ROAD, NORTHBROOK 6 BED • 5.1 BATH | 1004LEE.INFO Fabulous, newly constructed all-brick 4,300+ square foot CUSTOM home in ideal East Northbrook location - across from lush forest preserves and only blocks to downtown Northbrook shops, restaurants & Metra. The finest-of-the-fine finishes are everywhere, gourmet kitchen, wonderful open floor plan, hardwood floors, 6 bedrooms with private baths, 4 fireplaces, side-load heated 3-car garage and an expansive yard which are just a few of the many amenities this magnificent home has to offer! Just move in and start enjoying all the wonderful amenities this exceptional custom home has to offer in this most this prestigious & sought-after location!

*MRED: 1988-present, total sales volume. #1 Northbrook MRED: 1/1/2018 - 12/31/2018, #1 in total closed volume and units of all brokerages in Northbrook. If your property is currently listed with another broker, this mailer is not a solicitation for business.

BY

1314 Shermer Road | Northbrook, IL 60062

1004 LEE ROAD NORTHBROOK

direct mail Neighborhood households are targeted to get your home sold fast.

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Nancy’s online exposure The majority of buyers begin their home search online, which means a 360-degree digital marketing strategy is paramount to getting maximum exposure for your home.

Nancy markets your home across the Internet with a newly-revamped website, customized property domains, web-optimized photography and video, enhanced listings on the leading real estate search portals, targeted email marketing, online classifieds and syndication to hundreds of additional websites.

• atproperties.com • Property-specific domain names (YourAddressHere.info) • LeadingRE.com • Email marketing database of 800,000+ with new contacts added daily • Adwerx • Enhanced listings that filter to the top of search results on popular home search portals including Zillow and Trulia • Syndication of online listings

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1905CloverRd.info

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listing video program They say a picture is worth a thousand words, but did you know that just one minute of video is equal to 1.8 million words?

At @properties, video is a game-changing marketing tool and we’re using it to tell your home’s story like never

detail pages, video library, YouTube channel, social

before. Our listing video program consists of:

media accounts and syndication websites

• A full-length property video with highlights of the home, amenities and neighborhood • A social media-friendly clip that can be shared on Facebook, Instagram and other sites

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• Additional exposure through @properties’ listing

All videos are produced and edited in-house by @properties’ videography department to specifically cater to the clients we serve.

adwerx Ever visited a website and then noticed ads for that same website following you around the Internet?

It’s not a coincidence; it’s a sophisticated digital

homebuyers as they surf the Web. Adwerx also uses

marketing tactic known as retargeting, and it’s another

geo-targeting to display your listing to people in certain

way in which @properties increases online exposure for

locations, and targets users based on Internet browsing

our listings.

behavior such as those perusing real estate-related

Through our partnership with Adwerx, we leverage retargeting to put your property in front of prospective

websites. The platform’s vast network includes hundreds of top websites ranging from Forbes.com to ESPN.com to specifically cater to the clients we serve.

adwerx in action

NANCY GIBSON Northbrook's #1 Realtor

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market within a market Even before your home is officially listed, @properties brokers market internally to a powerful network of more than 2,000 brokers – each with a broad sphere of influence that forms a rich source of prospects, buyers and referrals. This unique “market within a market” results in the most efficient transaction environment in the marketplace. @AGENT APP Leveraging this “market within a market,” @properties brokers use an internal mobile app that has revolutionized the way we communicate about and transact real estate. The exclusive @gent App allows our brokers to match homebuyers with homes for sale, including pocket (off-market) listings. A number of @properties

listings

sell

before

they

hit

the

broader market because of the exposure through the app alone – a testament to the power of the @properties network.

Beyond

connecting

buyers

and

sellers,

the

@gent App aggregates a knowledge base of every @properties broker in a searchable database, making it a great resource for recommendations on everything from vendors and service providers to local businesses.

26

Her network of contacts is extensive and a real asset to anyone looking to sell or buy. She has truly earned her reputation for acting in the best interest of her clients.

- Karen

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fluent in luxury In today’s competitive marketplace, a global marketing strategy is essential for luxury properties. That’s why @properties is an exclusive member of Luxury Portfolio International®, the luxury marketing division of Leading Real Estate Companies of the World®.

Luxury world’s

Portfolio most

is

a

unified

experienced,

collection

visible

regarded experts in luxury real estate.

the

a sophisticated mix of online and offline media to position

highly-

properties for maximum exposure in an elite market. The

Founded in

program marketed over 50,000 properties last year on

and

of

2005 as the premium division of Leading Real Estate Companies of the World, Luxury Portfolio markets a selection of the network’s extraordinary homes, utilizing

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the award-winning luxuryportfolio.com.

#1 in luxury

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NANCY IS

#1 IN LUXURY Northbrook Nancy's Northbrook listings over 1 million (lifetime)

113 LIST SIDE

46

$147 MILLION LIST SIDE SALES #1 in Total Closed Volume

$59 MILLION SELL SIDE SALES

SELL SIDE

NAMED 'TOP 10' SUBURBAN LUXURY BROKER CHICAGO MERCHANDISE AWARD

BrokerMetrics® MRED Market Share Totals by Volume 07/01/2012-12/31/2018 includes homes valued at $1M+ in Northbrook

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northbrook

Y NC ON S B GI

NA

160+

$

MILLION

1

#

TOTAL LUXURY SALES

x

#

2

xx xx xx ke r xx bro

#

3

broker

NORTHBROOK LUXURY SALES ($1 MILLION+)

BrokerMetrics® MRED Market Share Totals by Volume 07/01/2012-12/31/2018 includes homes valued at $1M+ in all areas

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home staging

DECLUTTERING

32

home staging

MODERNIZING & NEUTRALIZING

33

home staging

FURNITURE STAGING

34

home staging

VIRTUAL STAGING

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real life scenarios...

BUYER PURCHASED HOME BECAUSE OF ONLINE MARKETING

1309 EVERGREEN COURT, GLENVIEW

Buyer purchased home without EVER seeing it in person

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...with proven results NANCY GIBSON SELLS HIGHER THAN OTHER AGENTS

1709 CHAPEL COURT - SOLD $24,000 HIGHER!

Same neighborhood. Same model. Highest Price.

Nancy had the highest sale in an 8 month time span: • 1709 Chapel: Sold by Nancy Gibson for ........................... $499,000 • 1717 Marcee: Addition with second family room & 2-car garage Sold by another agent for......................................................$475,000 • 1709 Marcee: New kitchen, master bedroom with full bath: Sold by another agent for......................................................$453,500

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awards & recognition

Congratulates

N A N CY GIBSO N For being a 2019 Crain’s Chicago Business

Notable Residential Real Estate Broker

#1 BROKER IN NORTHBROOK*

TOP 10 NORTH SHORE BROKERS**

$550+ MILLION IN CAREER SALES***

*MRED: 1/1/2018 - 12/31/2018, #1 in total closed volume and units of all brokerages in Northbrook. **Top 10 Brokers, last 12 months on the North Shore. ***MRED: 1988-present, total sales volume.

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With more than $550 million in lifetime sales, Nancy Gibson has been a top North Shore broker for the past 32 years. In 2018, she represented the Glencoe mansion of a past CEO of the Chicago Mercantile Exchange, the Northbrook luxury home of a former Chicago Bear and a historic Northbrook original prefabricated 1932 Montgomery Ward catalog home. She volunteers for Chicago’s Impact 100, a women’s organization dedicated to giving grants to local nonprofit organizations.

From Crain’s Chicago Business article: ...Among the Chicago area’s highest-selling producers. Together, they form a cross section of the region’s residential real estate community, representing buyers and sellers in luxury markets, as well as in more modest neighborhoods. Some work independently, while others lead teams. They all have at least one thing in common: Each broker closed a minimum of $20 million in home sales in 2018, a year when the local housing market slowed and then dropped by double digits in December. A few of the brokers featured here ended 2018 on a more positive note by surpassing their career records for annual sales.

39

in the news

#1 NANCY OR E SW EE PIN G TH E NO RT H SH

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NANCY GIBSON Nancy Gibson has had some particularly notable clients this year: CEOs, entrepreneurs, even a Chicago Bear. But for Nancy there’s no difference between her most high end clients and the everyday families with whom she works. “I treat football stars with the same enthusiasm and work ethic as I do someone buying a $160,000 condo,” she says.

She has been selected by the Merchandise Mart as a Top 10 Luxury Residential Real Estate Broker in Suburban Chicago, but that high end work doesn’t define her. “I like to be known as somebody who does the same amount of good work for a small home as I do for a luxury home,” she says.

With 32 years in the business, Nancy has proven her dedication to working hard for her clients no matter their level. That’s why she boasts a stellar 75% return and referral rate, and why she’s been winning awards consistently and has been the number one agent in Northbrook, enjoying the highest sales volume of any agent, and is why she ranks in the top 10 producing individual agents (out of all agencies) in Chicago’s North Shore.

What’s more amazing is that she’s basically a one woman operation, not a big conglomerate. “I’m really my own individual agency,” she says. “I have people that help me - an executive assistant, marketing admins, photographers - but I don’t have a big team, and I’m still able to put out the numbers that I do. I’m very proud of that, and it all comes down to hard work.”

Nancy does the hard work for one reason. “I like helping people,” she says. “I’ll put in the time to make their house marketable

and to stage it perfectly so that they can get the most money. And that forms relationships that last - I have had people call me up ten years later to help their kids find a home. I love how intimate that bond can be be with your buyer or seller, and how it can last.”

Helping people isn’t just a career for Nancy, it’s a passion. “I’m very involved in the community,” she tells Top Agent. “I’m a consistent supporter of the Northbrook Woman’s Club, and I’m part of Impact 100, a group of professional women that gives out a yearly $100,000 grant to a worthy Chicagoland area not-for-profit organizations.”

For Nancy being happy and following her passions are the most important things, and the things that make her a better REALTOR®.

“I don’t want to take 50,000 listings,” she says. “I’d rather take a few listings from those people who are willing to be helped, who are willing to do the staging and the work to get the best deal they can.”

Even though Nancy has been a Top Agent for decades, she is never done learning. “I was just in an all-day seminar yesterday,” she says. “I have to stay on top of the game, and I always want to learn about what’s new with technology or internet marketing.”

Everything changes, and that’s what Nancy likes best. “The whole gist of my job is that the product always changes and I’m always meeting new people. I do the best I can for them, and I feel appreciated by them, and that’s what makes this such a happy job.”

To find out more about Nancy Gibson, call 847-363-9880, email nancygibson@atproperties.com,

41

into new markets in the suburbs,” Wong half-billion-dollar Chicago-area says. New @properties officesgrowth opened in alsothe derives fromsuburbs its aggressive expansion western of Hinsdale, Downers strategy.

Grove, Western Springs and St. Charles in April 17, 2019. The firm already had established a 2020 Although 2019 wasnorthern a weak year for real foothold in the suburbs.

It has as noted in estate, “we haven’t been expandsince been operating in theafraid city oftoChicago half-billion-dollar Chicago-area growth intoWong new markets in Golden the suburbs,” Wong and Mike launched it in also derives from its aggressive expansion says.2000, New and @properties opened in in 2017 itoffices took the top-volume strategy. the spot western suburbs Hinsdale, Downers for city homeofsales.

Grove, Western Springs and St. Charles in Although 2019 was a weak year for real 2019. firm already hadcomes established a TheThe company’s growth at a time estate, “we haven’t been afraid to expand foothold the northern suburbs.

It hasMurray, whenin“it’s to grow,” says Steve hard photo: Manuel Martinez into new markets in the suburbs,” Wong 17, since 2020 been operating the city“The of April Chicago editor of RealinTrends. market has been April 17, 2020 CHICAGOBUSINESS.COM | JANUARY 4, 2018 says. New @properties offices opened in larger of two top-five brokerages that use Only one of the Chicago area’s five Wong andthat Mike Golden launched it in are just so flat some of these brokerages the western suburbs of Hinsdale, Downers the Coldwell name; the other, Coldwell top-volume residential real estate 2000, and ineach 2017 it took beating other overthe thetop-volume head to get an half-billion-dollar Chicago-area Grove, Western Springsgrowth and St. Charles in Banker the Real Estate Group, is a separately half-billion-dollar Chicago-area growth brokerages increased its volume spotextra for city home tenth of asales. point in market share.” also derives from its aggressive expansion 2019. The firm already had established a owned, Joliet-based firm). also derives from its aggressive expansion in 2019, and it has emerged as the strategy.foothold in the northern suburbs. It has strategy.

The company’s growth comes at a time Of @properties’ rise to the top of the market, region’s market leader, deposing operating in the city of Chicago since The other three brokerages in the top five when “it’sbeen saysan Steve Murray, Murrayhard says,toit grow,” “has done effective job a rival that had led the list since at photo: Manuel Martinez 2019and wasMike a weak year for real it in Wong Golden launched sales year volume in 2019. Third-ranked Although Although 2019 all waslost a weak for real editor of Real Trends.

“The market been of attracting and retaining morehas producing least estate, “we haven’t afraid to expand larger ofbeen two top-fivedeclined that use 2000, and been in 2017 it took the top-volume Only one2010. of the Chicago area’s five Baird & Warner from estate, “we haven’t afraid tobrokerages expand6 percent so flat that than sometheir of these brokerages are just agents competitors.” into new markets in the suburbs,” Wong the Coldwell name; the other, Coldwell spot for city home sales. its 2018 volume to about $5.6 billion in top-volume residential real estate into new markets in the suburbs,” Wong beating each other over the head to get an April 17, 2020 The firm, @properties, was involved in about Banker New @properties offices opened in theInoffices Real Estate Group, is a separately BY DENNIS 2019. fourth place, Joliet-based Coldwell says. says. New @properties opened in RODKIN brokerages increased its volume extraAttenth of aofpoint in@properties market share.” the end 2019, had 2,763 $9.6 billion in Chicago-area residential the western of Hinsdale, Downers owned, Joliet-based firm).

The suburbs company’s growth comes at a time Banker was down 5 percent, ending the the western suburbs of Hinsdale, Downers in 2019, and it has emerged as the agents, up 224 from the year before.

About sales during year, upresidential from $9.1 billion Grove, Western Springs and St. Charles in Murray, One the Chicago brokerage has grown when “it’s hard to grow,” says Steve year at $3.7 billion.

Fifth-ranked Berkshire Grove, Western Springs and St.Chicago-area Charles in growth half-billion-dollar photo: Manuel Martinez Of @properties’ riseoftothethenew topstaff, of the three-quarters or market, 163 region’s leader, deposing in 2018, according to Colorado-based tomarket the point where its share ofReal the city’s real estate 2019. Theeditor firm of already had established a has been The other three brokerages in theexpansion top dropped five Real Trends.

“The market Hathaway HomeServices 2019.

The firm had aChicago alsoalready derives from its aggressive says,came it “has done an effective jobthe agents, from Coldwell Banker, larger ofestablished two top-five brokerages that useMurray Only one of consultancy thethan Chicago area’s a rival that had list since at Trends, a longtime and market market isled bigger the next twofive firms combined. footholdso in flat the that northern has all lost sales somesuburbs. of these Itbrokerages are just nearly 16volume percent,inItto2019. $3.2 Third-ranked billion. foothold in the northern suburbs. has strategy. and retaining morehad producing former market leader. They a combined the just Coldwell name; the other, Coldwell of attracting top-volume real estate That locally owned @properties, observer.

Realfirm, Trendsresidential provided data on the Baird &had least 2010. been operating in the city of Chicago since Warner declined 6 percent from beating each other over the head to get an been operating in theBanker city ofthe Chicago since Group, is a separately agents than their in competitors.” $800 million prior-year sales volume, Real Estate over 20 percent of the market last year to about top Chicago-area brokerages asits aChicago followbrokerages increased volume Wong and Mike Golden launched it in its 2018 volume $5.6 billion in extra tenth of a point in market share.”

Real Trends ranked @properties as the Wong and Mike Golden launched it in Although 2019 was a weak year for real according to @properties spokesman Peter based on rankings, sales volume, to dataowned, from Joliet-based firm).

Theup firm, @properties, was in according aboutas the2019. toin its national “The 500,” and in 2017 it took the top-volume In“we place, Joliet-based Coldwell 2019, and it involved has emerged nation’s 10th-largest brokerage for 2019, 2000, 2000,tool and inused 2017 it fourth took the top-volume estate, haven’t been afraid to expand At the end of(This 2019, @properties 2,763to a Broker Metrics, a reporting by MidOlesker. figure does not had conform $9.6published billion ininChicago-area residential late March. spot for city home sales. rise to the top of the market, Banker was down 5 percent, ending the Of @properties’ with a total volume of $10.75 billion for region’s market leader, deposing spot for city home sales. new markets the suburbs,” up 224 from before. About west Data. theinto secondand calendar year.

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Coldwell Banker, the before joining Baird & Warner declined Downers 6 percent from agents, Trends, aleast longtime market Brokerage, longconsultancy the top areaand brokerage, “it’sagents hard to grow,” Steve Murray, nearly 16 percent, $3.2 billion. than theirsays competitors.” move outside itstohome market, picking up when market. when “it’s hard to grow,” says Steve Murray, Grove, Western Springs and St. Charles in photo: Manuel Martinez former market leader. They had a combined its 2018 volume to about $5.6 billion in photo: Manuel Martinez observer.

RealbyTrends provided data on the tumbled almost $2 billion, finishing editor of Real Trends.

“The market has been Atlanta brokerage Ansley Atlanta.

This data, provided to Crain’s by a firm not editor ofinReal Trends.

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It endedspokesman the year with about Banker was the down 5 percent, ending the according residential real estate upname; to its the national rankings, “The 500,” the Coldwelltop-volume Coldwell Coldwell iscity.

Northbrook-based and the is not included. beating each other the head to getbefore. an About state nation’s 10th-largest brokerage forfirm’s 2019, agents, up over 224 from the year theother, Suburban business @properties, says much of the eachBanker other over the head to get an been operating in the city of Chicago since sales during the year, up frombeating $9.1 billion doesvolume, not conform a the Estatebillion.

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Hathaway HomeServices Chicago owned, Joliet-based firm). ging rights, said Mike Golden, a co-founder and in 2019, and it has emerged as the its Chicago Atlanta divisions.

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Volume Coldwell Banker Residential owner ofleader, @properties.

It pays off for sellers and16 percent, Of @properties’ rise to the top of thehad market, 2019, the Chicago-born firm made its first former market leader.

They a combined strategy. region’sat market strategy.

Ofdata @properties’ rise to the top of the market, spot for city home sales. observer.

Real Trendsdeposing provided on the ing before joining @properties.) other three brokerages in the top five Brokerage, longinthe brokerage, buyers in “our agents’ larger pool The of knowledge The other three brokerages thetop toparea five Murray says, it “has done an effective job move outside its home market, picking up $800 million in prior-year sales volume, a rival that had led thebrokerages list sinceMurray says,allit lost “hassales done an effective job@properties top Chicago-area asata follownce at in 2019.

Third-ranked Realvolume Trends ranked as the pricing and what’s the market,” by2019. almost $2 billion, finishinggoing on in all lost salestumbled volume about in Third-ranked of attracting and retaining more producing Atlanta brokerage Ansley Atlanta. according to @properties spokesman Peter Although 2019 was a weak year for real Although 2019 was a weak year for real of attracting and retaining more producing The company’s growth comes at a time up its national rankings, “The 500,” Baird & Warner least 2010.

6 percent from for 2019,For Coldwell Banker, the drop in 2019 was nation’sdeclined 10th-largest brokerage hetosaid. the year second behindfrom @properties (this Baird & Warner declined 6 percent agents than their(This competitors.”

Thad Wong, co-founder ofsays 20-year-old Olesker. figure does not conform to a estate, “we haven’t been afraid to expand estate, “we haven’t been afraid toMurray, expand agents than their competitors.” when “it’s hard to grow,” Steve published in late March.

2018 with volume to about $5.6 billion inbillion for considerable. It ended the year with about sharein is aand slightly illusoryitsfigure in real a total volume of $10.75 photo: Manuel Coldwell is Market Northbrook-based theMartinez its 2018 volume to about $5.6 billion @properties, says much of market the firm’s calendar year. It’s the combination of each into markets in the suburbs,” Wong intoofnew new markets in the suburbs,” Wong The firm, estate, @properties, was involved in about editor Real Trends.

“The has beenIn March because every home $7.3 billion in sales volume, down nearly 2019.

Incounts fourth place, Joliet-based Coldwell in about its Chicago and Atlanta divisions.

2019. In fourth place, Joliet-based Coldwell larger of two top-five brokerages that use transaction cago area’s five At the end of 2019,agent’s @properties hadin2,763 individual volume the 12 months says.

New @properties offices opened in says.

New @properties offices opened in $9.6 billion in Chicago-area residential Atonce the end 2019, @properties had 2,763 so flat that some these brokerages are justits first Volume at Coldwell Residential twice—once as a Banker sale and as aofBanker purchase—so was down percent, ending ntial 2019, theof5Chicago-born firmthe made Banker was down 5 percent, ending the Coldwell the Coldwell name; the other, agents, up 224 joining from the@properties.) year before. About tial real estate before the western suburbs of Hinsdale, Downers the western suburbs of Hinsdale, Downers sales during the year, up from $9.1 billion agents, up 224 from the year before.

About beating each other over the head to get an Brokerage, long the top area brokerage, agents on both sides of the deal get credit.

Sales year at $3.7 billion.

Fifth-ranked Berkshire billion move outside its home market, picking up year at $3.7Banker billion.the Fifth-ranked Berkshire Real Estate Group, is a separately Grove, Western Springs and Grove, Western Springs and St. St.Charles Charles in in three-quarters of the new staff, or 163 ed its volume volume then, may be double the actual in 2018,tumbled accordingbyfigures, toalmost Colorado-based Real three-quarters of the new or in 163 extra tenth of astaff, point market share.” $2 billion, finishing Hathaway HomeServices Chicago dropped ed Real Atlanta brokerage Ansley Atlanta.

Hathaway HomeServices Chicago dropped owned, Joliet-based firm). agents, came from Coldwell thein 2019 was For Coldwell Banker,Banker, the drop 2019.

The firm already had established a 2019.

The firm already had established a total value of real estate sold.

Trends, athe longtime consultancy market agents, came from16 Coldwell Banker, emerged the year second behindand @properties (thisnearly percent, to co-founder $3.2thebillion.of 20-year-old market asnearly Thad Wong, 16 percent, to $3.2 billion. former market leader. They had the a combined considerable.

It ended year with about foothold in the northern suburbs.

It has Even by that standard, @properties stood head foothold in the northern suburbs.

It has observer.

Real Trends provided data on the former market leader.

They had a combined Of @properties’ rise to the top of the market, Coldwell is Northbrook-based and the der, deposing on the @properties, says much of the firm’s The otherand threeshoulders brokeragesabove in the the top five prior-year sales volume, rest of theMurray city’s broker$7.3 in billion in sales volume, down nearly operating the of been operating indone the city cityeffective of Chicago Chicago since since $800 million Chicago-area brokerages as a follow$800 million inbeen prior-year volume, says, it sales “hasin an Real Trends ranked @properties as thejob the at Trends top llow-list sinceReal ranked @properties as the all lost sales volume in 2019.

Third-ranked ages in 2017.

The firm’s agents represented buyaccording to @properties spokesman Peter Wong and Mike Golden launched it in Wong and Mike Golden launched it in up to its national rankings, “The 500,”according tonation’s spokesman Peter of@properties attracting and retaining morefor producing 10th-largest brokerage 2019, 0,” nation’s 10th-largest brokerage for 2019, Baird & Warner declined 6 percent from 2000, and in itit took the 2000, andtheir in 2017 2017 took the top-volume top-volume Olesker. (This figure does not conform to a published in late March.

Olesker. (Thiswith figure does not conform to a agents than competitors.” a total volume of $10.75 billion for with a total volume $10.75tobillion its 2018ofvolume aboutfor $5.6 billion in calendar year. It’s the combination of each spot city spot forcombination city home home sales. sales. calendar year.

It’s thefor each In March its Chicago and Atlantaofdivisions. was involved about 42 inits Chicago and Atlanta divisions.

In March 2019. In fourth place, Joliet-based Coldwell individual agent’s volume in the 12 months Volume at Coldwell Banker Residentialindividual agent’s volume in the@properties 12 months At the end of 2019, hadits2,763 2019, the Chicago-born firm made first tial residential area 2019, the Chicago-born firm made its first Banker was down 5 percent, ending the before joining @properties.)

The growth comes atat aa time The company’s company’s growth comes time Brokerage, long the top area brokerage, before joining @properties.) agents, up 224 from the year before.

About

CHICAGO BUSINESS

A clear winner in the city’s residential market

20 percent from 2018’s $9.1 billion. It was in the volume figures it submitted to Real When volume is going up, brokerages are declined to be interviewed but said in a the track record of an individual agent than of branding.” That would include the the second year of declining volume at the Trends, Murray says, so it’s not possible to “spending on improving their tools,” says statement that “we have been impacted about how a brokerage ranks. But experts agent and the brokerage reinforcing one brokerage. say whether the company has reached the Tim Calkins, clinical professor of marketing by disrupters who lured talent with false say the fortunes of a brokerage are an another. It’s similar to the dynamic at play in top five here. Early on, Compass recruited at Northwestern University’s Kellogg School assurances of greater potential elsewhere, essential part of that track record. professional sports, where fans connect with Coldwell topped the Chicago chart every high-profile agents such as Jeff Lowe, who of Management. When it’s going down, and chipped away at our market share in both player and team. year back to at least 2010, says Murray, who left Berkshire Hathaway HomeServices “they may be cutting.” certain communities.”

“The first thing a customer thinks about is couldn’t to access reports When from years prioris due Chicago as the city’s top-selling broker, with nt from 2018’s $9.1 billion. It was 20 percent in thefrom volume figures it submitted Real volume going up, brokerages are the agent,” says. “ to ‘DoReal I trust them, “WhenisTom Brady plays for theare New 2018’s $9.1 billion. It was in the volume figuresMurray it submitted When volume going up, brokerages thepossible COVID-19 shutdowns. a quarter-billion dollars in volume.

While Calkins says an individual agent’s d year of declining volume at the the second Trends, Murray says,York-based sovolume it’stonot on improving their saysthe“spending Compass, a New brokerage do theysays, have willtools,” they England Patriotstheir and they year of declining at the tothat Trends,“spending Murray soexperience, it’s not possible to get on improving tools,”win,” saysCalkin says, brand identity is crucial, “this is an e. sayentered whetherthetheChicago company has reached Timjob Calkins, clinical professor of is marketing market in 2017,the came done for me?’has Partreached of that that’s a pretty compelling combination of brokerage. say whether the company thewhat’s Tim Calkins, clinical professor of marketing Ayoub Rabah, president of Coldwell Banker, Buyers and sellers tend to care more about example where there are multiple layers topinfive here.

Early on,inCompass recruited Northwestern University’s Kellogg School third nationwide Real Trends’ ranking, behind theon, agent, what recruited marketing tools,at Northwestern player and team. It might a different top fiveathere.

Early Compass University’s KelloggbeSchool to be but said in a When it’sthe trackdown, record of an individual agent than of branding.” That would include the opped the Chicago chart every Coldwell high-profile such asdeclined Jeff Lowe, whointerviewed of Management. going with $91.2 billion in chart volume.

But Compass whatagents technology?” story if Tom Brady the Tampa Bay topped theagents Chicago every high-profile such as Jeff Lowe, who of Management.

When it’s wins goingwith down, statement that “we have“they been impacted about how a brokerage ranks. But experts agent and the brokerage reinforcing one to at least 2010, says Murray, whoyear back leftdid Berkshire Hathaway HomeServices be cutting.” notleast break out says a Chicago-specific to at 2010, Murray, who figure left Berkshiremay Hathaway HomeServices “they mayBuccaneers.” be cutting.” by disrupters who lured talent with false say the fortunes of a brokerage are an another. It’s similar to the dynamic at play in ccess reports from years prior duecouldn’t Chicago the city’s access as reports fromtop-selling years priorbroker, due withChicago as the city’s top-selling broker, with assurances of greater potential elsewhere, essential part of that track record. sports, where fans connect with VID-19 shutdowns. a quarter-billion dollars in volume.

While Calkins saysinanvolume. individual agent’s While Calkins says an individual professional to the COVID-19 shutdowns. a quarter-billion dollars agent’s and chipped away at our market shareisincrucial, “this is an both player and team. brand identity brand identity is crucial, “this is an communities.”

“The firstlayers thing a customer thinks about is bah, president of Coldwell Banker,Ayoub Buyers sellersoftend to certain careBanker, more aboutBuyersexample where aremore multiple Rabah,and president Coldwell and sellers tendthere to care about example where there are multiple layers the agent,” says. “ ‘Do I trust them, “When Tom Brady plays for the New o be interviewed but said in a declined thetotrack record of anbut individual of branding.” would include the Murray be interviewed said in aagent thanthe track record of anThat individual agent than of branding.” That would include the Compass, a New York-based brokerage that do they have experience, will they get the England Patriots and they win,” Calkin says, t that “we have been impacted statement about how brokerage But experts about agent the brokerage reinforcing that “wea have been ranks. impacted how a and brokerage ranks. But experts one agent and the brokerage reinforcing one entered the Chicago market in 2017, came job done for me?’

Part of that is what’s that’s a pretty compelling combination of ers who lured talent with false by disrupters say thewho fortunes of a brokerage are an to theare dynamic lured talent with false say theanother. fortunesIt’s of similar a brokerage an at play in another. It’s similar to the dynamic at play in in third nationwide in Real Trends’ ranking, behind the agent, what marketing tools, player and team. It might be a different s of greater potential elsewhere, assurances essential part of that track record. professional sports, where fans connect with of greater potential elsewhere, essential part of that track record. professional sports, where fans connect with with $91.2 billion in volume.

But Compass what technology?” story if Tom Brady wins with the Tampa Bay ed away at our market share in and chipped away at our market share in both player and team. both player and team. did not break out a Chicago-specific figure Buccaneers.” mmunities.” first thing a customer thinks about is “The first thing a customer thinks about is certain“The communities.” the agent,” Murray says. “ ‘Do I trust them, the agent,” “When Tom Brady thethem, New Murray says. “plays ‘Do Ifor trust “When Tom Brady plays for the New a New York-based brokerage thatCompass, do they have experience, will theythat get the do theyEngland Patriots and a New York-based brokerage have experience, willthey theywin,” get Calkin the says,England Patriots and they win,” Calkin says, he Chicago market in 2017, cameenteredjobthedone for me?’

Partinof2017, that iscame what’s that’s pretty compelling combination of that’s a pretty compelling combination of Chicago market job done forame?’

Part of that is what’s ationwide in Real Trends’ ranking,in thirdbehind the agent, what marketing tools, behindplayer and team. might betools, a different player and team. It might be a different nationwide in Real Trends’ ranking, the agent, what Itmarketing 2 billion in volume. But Compasswith $91.2 whatbillion technology?” story if Tom Brady wins with the Tampa Baystory if Tom Brady wins with the Tampa Bay in volume. But Compass what technology?” eak out a Chicago-specific figure did not break out a Chicago-specific figure Buccaneers.”

Buccaneers.”

2018’s $9.1 billion. It was in the volume figures it submitted to Real When volume is going up, brokerages are of declining volume at the Trends, Murray says, so it’s not possible to “spending on improving their tools,” says say whether the company has reached the Tim Calkins, clinical professor of marketing top five here. Early on, Compass recruited at Northwestern University’s Kellogg School d the Chicago chart every high-profile agents such as Jeff Lowe, who of Management. When it’s going down, east 2010, says Murray, who left Berkshire Hathaway HomeServices “they may be cutting.” reports from years prior due Chicago as the city’s top-selling broker, with 9 shutdowns. a quarter-billion dollars in volume.

While Calkins says an individual agent’s brand identity is crucial, “this is an resident of Coldwell Banker, Buyers and sellers tend to care more about example where there are multiple layers nterviewed but said in a the track record of an individual agent than of branding.” That would include the we have been impacted about how a brokerage ranks. But experts agent and the brokerage reinforcing one ho lured talent with false say the fortunes of a brokerage are an another. It’s similar to the dynamic at play in eater potential elsewhere, essential part of that track record. professional sports, where fans connect with ay at our market share in both player and team. nities.”

“The first thing a customer thinks about is the agent,” Murray says. “ ‘Do I trust them, “When Tom Brady plays for the New w York-based brokerage that do they have experience, will they get the England Patriots and they win,” Calkin says, cago market in 2017, came job done for me?’ Part of that is what’s that’s a pretty compelling combination of ide in Real Trends’ ranking, behind the agent, what marketing tools, player and team. It might be a different on in volume. But Compass what technology?” story if Tom Brady wins with the Tampa Bay ut a Chicago-specific figure Buccaneers.”

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as noted in

CHICAGO BUSINESS

CHICAGOBUSINESS.COM | JANUARY 4, 2018

A clear winner in the city’s residential market

BY DENNIS RODKIN

One Chicago residential brokerage has grown to the point where its share of the city’s real estate market is bigger than the next two firms combined.

That firm, locally owned @properties, had just over 20 percent of the Chicago market last year based on sales volume, according to data from Broker Metrics, a reporting tool used by Midwest Real Estate Data. Together, the second- and third-ranked firms, both of which are part of national brands, had less than 18 percent of the city market.

This data, provided to Crain’s by a firm not among the five covered in this article, covers only the city. Suburban business is not included.

A big market share provides more than bragging rights, said Mike Golden, a co-founder and owner of @properties. It pays off for sellers and buyers in “our agents’ larger pool of knowledge about pricing and what’s going on in the market,” he said.

Market share is a slightly illusory figure in real estate, because every home transaction counts twice—once as a sale and once as a purchase—so agents on both sides of the deal get credit. Sales volume figures, then, may be double the actual total value of real estate sold.

Even by that standard, @properties stood head and shoulders above the rest of the city’s brokerages in 2017. The firm’s agents represented buy-

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JANUARY 4, 2018

CHICAGO BUSINESS

ers alone on about $2.41 billion in transactions during the year. That’s more than the second-ranked firm, Berkshire Hathaway HomeServices KoenigRubloff Realty Group’s agents did on both sides, a combined total of just less than $2.4 billion.

On the other side, @properties represented sellers to the tune of about $2.62 billion during the year.

The earliest year for which data is available, 2014, is also the year Berkshire arrived on the scene in Chicago as the brand name for the merged Prudential Rubloff Properties and Koenig & Strey Real Living under ownership of one of billionaire Warren Buffett’s companies.

Berkshire’s share of the market that year, 12.3 percent, shrank in each of the subsequent years, to 9.6 percent in 2017.

Berkshire’s Chicago-based chief communications officer, Suzanne Boose, did not respond to requests for comment.

Neither did Mike Purgatorio, the media contact for third-place Coldwell Banker NRT, whose share of the market also declined each year between 2014 and 2017, to 8.2 percent.

Losing market share doesn’t mean these firms are selling less, only that they’re selling a smaller piece of the total. The city’s total residential transactions nearly doubled as the real estate market revived, growing

from $7.9 billion in 2014 to $14.9 billion in 2017.

Despite losing market share, Coldwell Banker NRT’s sales volume grew from $1.4 billion in 2014 to about $2 billion last year.

It’s agents who generate sales volume (on both sides of the deal), and @properties has the largest number of “productive” agents, so-called because they were involved in at least one transaction during the year.

There are 1,352 productive agents with @properties, and Coldwell Banker has the second-largest group, 1,124, according to the Broker Metrics data.

That’s 20 percent more agents at @ properties, but the firm did 144 percent more sales volume than Coldwell.

“It comes from efficiency,” said Dennis Dooley, chief operating offi-

cer and managing broker at Property Consultants Realty, based in Bucktown. He said @properties “puts technology and tools in the hands of its agents that are easy and productive.” Among them: an in-house app for sharing coming-to-market listings with fellow @properties agents, and advertising that emphasizes the agent more than the brand. “We try to help our agents build their businesses, to build our business,” Golden said.

The fact that the dominant force in the Chicago market has only a one-fifth share caught Dooley’s eye.

“It shows you what a competitive market Chicago is,” he said. In Philadelphia, he said, one firm consistently dwarfs all competitors.

That firm is Berkshire Hathaway HomeServices Fox & Roach, according to RealTrends, a Colorado-based firm that tracks real estate brokerages’ volume.

In 2016, according to RealTrends, Fox & Roach did nearly $11 billion in volume, while its closest competitor in the Philadelphia market did about $4.6 billion. Fox & Roach’s sales volume was larger than the next six companies combined.

Fox & Roach, a longtime leader in Philadelphia’s real estate market, went under the Berkshire Hathaway umbrella in 2013, a year before the merged Chicago firms did.

Reprinted with permission from Crain’s Chicago Business. © 2018 Crain Communications Inc. All rights reserved.

Further duplication without permission is prohibited. Visit www.chicagobusiness.com/section/reprints. #CB18004

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