Staging by Design with Barbara Head

S TAG I N G WITH

by

DESIGN

BARBARA

HEAD

Staging is the art of preparing a property for sale…

I T H E L P S T O R E-W R I T E T H E S T O RY O F Y O U R H O M E W I T H A N O T H E R H A P P Y E N D I N G!

Selling a home you are living in isn’t always easy, and staging of even one room can be a headache for anyone. My approach is designed to fine tune your home, highlighting it’s best features. Using a fresh new perspective I review the features in your home, making suggestions and modifications in areas that need attention – working together to achieve the perfect effect.

My approach is designed to be simple, but the results have been profitable for many of my clients already. The process enhances the strong points and redirects attention where we want it. I focus on the best ways to draw the buyer into the home, fall in love with it, and make an offer!

As you will see in the following pages, my method is a combination of editing, accessorizing, and adding furniture that compliments what you have. These subtle changes have a powerful impact. Sometimes it’s installing art work, fluffy white towels in baskets, or adding greenery to a corner. Every additional detail adds to a new story for that happy ending!

Thank you for taking the time to review my staging book. Would love to hear from you.

Barbara Head Broker, TAN, ASP, RRS, CRS, ABR 773.848.2617 barbarahead@atproperties.com

Residential real estate in Chicago

BEFORE

• “DRESSED” THE BED WITH ALL WHITE LINENS TO VISUALLY NEUTRALIZE THE SPACE • HUNG ART WORK ON SURROUNDING 2 WALLS TO CENTER THE BED IN THE ROOM • ADDED NEW BEDSIDE MERCURY GLASS LAMPS TO REPEAT THE CRYSTAL ELEMENT IN THE CEILING FIXTURE • ACCESSORIZED THE NIGHT STANDS

BEFORE

• RE-POSITIONED THE TABLE TO LENGTHEN THE ROOM • DECREASED THE NUMBER OF CHAIRS – LESS IS MORE • EDITED THE PASS THRU AND INTRODUCED SLEEK CONTAINERS W/GREEN PLANTS • ADDED ART WORK TO BALANCE AND ENHANCE THE SPACE

BEFORE

• INSTALLED WHITE DRAPES TO ACCENTUATE THE SOUTH FACING WINDOW • RE-PURPOSED STOOLS FROM THE LIVING ROOM TO ADD A UNIFYING ELEMENT • REPEATED THE WROUGHT IRON THEME WITH NEW NIGHT STAND • ADDED A LAUREN LAMP TO COMPLIMENT THE OTHER “WHITE” COMPONENTS IN THE ROOM

BEFORE

• OUTFITTED THE BED WITH GRAY AND WHITE LINENS TO ADD CONTRAST • INSTALLED LONGER DRAPES TO DRAW ATTENTION TO THE WINDOWS • ADDED CONTEMPORARY LAMPS ON NIGHT STANDS FOR MORE LIGHT AND ADD AN ELEMENT OF INTEREST • ANCHORED THE BED WITH A PATTERNED RUG TO FINISH THE ROOM

BEFORE

• CHANGED THE RUG TO A LARGER, LIGHTER ONE AND RAN IT LENGTH WISE FOR OPTIMUM EFFECT • PROVIDED BRIGHTER COLORED PILLOWS ON COUCH TO ELEVATE THE DRAMA • EDITED THE LARGE BOOK SHELF WITH A MORE EYE PLEASING ARRANGEMENT • ADDED NEW ART WORK, METAL SHELVES, COFFEE TABLE AND ACCESSORIES TO COMPLETE THE “LOOK”

BEFORE

• DE-CLUTTERED AND EDITED • CHANGED THE CONFIGURATION OF THE COUCHES TO OPEN THE ROOM • REMOVED THE LARGE PAINTING AND MOUNTED TWO WHITE FRAMED MIRRORS TO COMPLIMENT THE CABINETS

BEFORE

• CREATED A HEADBOARD TO VISUALLY HEIGHTEN THE CEILING IN THE LOFT BEDROOM • ADDED TALL BEDSIDE TABLES AND LAMPS TO REINFORCE THE “HEIGHT” ILLUSION • USED NEUTRAL LINENS TO OPEN THE SPACE • PROVIDED A THICK SHAG FOR SOME ADDED CONTEXT WHILE ANCHORING THE BED

BEFORE

• RE-PURPOSED METAL SHELVES FROM THE BASEMENT TO CREATE A UNIQUE VISUAL AREA • INSTALLED THE BENCH FOR SEATING FOR KIDS/BOOT REMOVAL • ACCESSORIZED THE SHELVES WITH ATTRACTIVE ART OBJECTS AND BOOKS • USED THE ORANGE RUG TO VISUALLY TIE FOYER TOGETHER • BROUGHT IN A TABLE WITH ACCESSORIES TO COMPLETE THE AREA

BEFORE

• PROVIDED NARROW SOFA TABLE TO MAKE THE SPACE USEFUL • HUNG TWO TWIN MIRRORS TO VISUALLY EXPAND THE ROOM • IMPROVED THE LIGHTING WITH A SWING FLOOR LAMP • AUGMENTED THE EMPTY SPACE WITH LIVE GREEN PLANTS

BEFORE

• INSTALLED NEW LIGHT FIXTURES TO PLAY UP A “LOFT” LOOK • HUNG ART WORK AND MIRRORS TO DRAMATIZE THE BRICK WALL • BROUGHT IN LIVING PLANTS TO SOFTEN AND FILL IN SPACES

BEFORE

• REMOVED THE BENCH AND WINTER DEBRIS FROM UNDER THE BUSHES • TRIMMED THE HEDGES AND TREES • PLANTED HOSTAS IN THE BARE AREAS AROUND THE SIDEWALK • SPREAD NEW BROWN MULCH UNDER ALL THE BUSHES • CREATED A NEW FOCAL POINT

BY ADDING TWO NEW LARGE PLANTED CONTAINERS – INCREASING CURB APPEAL

Living Room • ADDED NEW RED AND WHITE AREA RUG TO COMPLIMENT THE RED/BROWN LEATHER COUCH • ACCESSORIZED WITH RED PILLOWS, LAMP SHADES AND PLATTERS TO VISUALLY UNIFY THE ELEMENTS • BROUGHT IN A LIVING GREEN PLANT FOR FENG SHUI

Living/Dining Room • INSTALLED LIGHT LINEN PANELS AT THE WINDOWS TO VISUALLY WIDEN THE AREA • ADDED THE SHAG RUG TO ANCHOR SOFA • BROUGHT IN TWO SMALL TABLES TO SCALE • CHANGED LAMPS SHADES TO WHITE TO PROVIDE MORE LIGHT • HUNG ART WORK, ADDED ACCESSORIES ON TABLES AND PROVIDED “PLANT” TO COMPLETE THE ROOM

Office • BUILT THE DESK FROM HOME DEPOT SHELVING MATERIAL • INSTALLED A FORMICA COUNTER TOP • ACCESSORIZED THE DESK TOP • USED A FLOOR SWING LAMP FOR MORE LIGHT WHICH WORKS WITH THE “LOFT” HOME • ADDED BLACK AND WHITE OVER-SIZED PICTURES TO FINISH THE SPACE

Master Bedroom • BUILT AND INSTALLED HEADBOARD TO VISUALLY FOCUS ON THE WIDTH OF THE ROOM • PROVIDED TALL LAMPS TO COMPLIMENT THE HEIGHT OF THE HEADBOARD • DRESSED THE BED IN BEIGE AND WHITE LINENS TO REINFORCE THE COLOR SCHEME • HUNG SILK DRAPES AT CEILING TO ACCENTUATE THE TALL WINDOWS

Living/Dining Room • PROVIDED 2 NEUTRAL RUGS TO DEFINE ROOMS • REPLACED DINING ROOM LIGHT FIXTURE TO BRIGHTEN THE AREA • ADDED 4 UPHOLSTERED CHAIRS TO SHOWCASE THE ENTERTAINING ASPECT • INSTALLED THE LARGE FLOOR MIRROR WHICH VISUALLY ENLARGES THE SPACE • HUNG ART WORK AND DETAILED THE “BAR” WHILE USING IT AS A ROOM DIVIDER • ACCESSORIZED THE COUCH WITH EXTRA THROW PILLOWS, SMALL SOFA TABLES, AND ADDED A SLEEK LAMP AND GREENERY IN THE BAY WINDOW FOR POINTS OF INTEREST

Bathroom • REPLACED THE SHOWER CURTAIN WITH AN EXTRALONG WHITE CURTAIN TO EMPHASIZE THE CEILING HEIGHT • INSTALLED CURTAIN IN THE WINDOW TO DISGUISE IT • ACCESSORIZED THE GLASS SHELF, TOWEL BAR, SINK AND RADIATOR COVER • PROVIDED WHITE FLUFFY TOWELS TO CARRY OUT THE “WHITE” THEME

WHY I

Love W H A T

I DO

“When you’re looking to move in or around Chicago, call me – I love helping people find places to call ‘home’ in my city of Chicago.”

Telling the story of a property and showing it’s heart to a new set of buyers is so rewarding. There is a narrative behind every sale…finding and highlighting these elements thru staging is so fulfilling. To be able to create a new “look” or build on the foundation that is already there is such a unique way to help my sellers move on to their next chapter.

I’m always grateful to share in that experience.

The value of a man should be seen in what he gives and not in what he is able to receive.

- Albert Einstein

Barbara Head Broker, TAN, ASP, RRS, CRS, ABR 773.848.2617 barbarahead@atproperties.com

Residential real estate in Chicago Barbara’s background of 30+ successful years in the residential real estate in Chicago demonstrates her command of all aspects of Chicago’s market.

• • •

Top Agent Network (TAN) Accredited Staging Professional (ASP) Residential Relocation Service (RRS)

• •

Certified Residential Specialist (CRS) Accredited Buyers Representative (ABR)

Barbara’s one and only task in the residential housing market is to represent you in the most honest and ethical manner, advocating on your behalf for a successful conclusion for the move to your new home or the successful sale of your home. Her hands-on approach means listening, organizing and evaluating your needs so that you have a comfort level at every point in the transaction.

While the fundamentals of residential real estate in Chicago remain the same – the people are what makes the dynamics of each transaction unique and very special. Barbara’s goal is to make sure that at the end of the day that you are pleased with the outcome.

As a result of her extensive volunteer efforts in communities throughout the city, Barbara is humbled to have been recognized by the following neighborhood organizations: •

Lake View Citizens Council for OUTSTANDING ACHIEVEMENT for her work with The Tax Reform Action Coalition (TRAC)

•

Wrightwood Neighbors Conservation Asscosiation for efforts to educate the community on Property Tax Reform

•

The Ravenswood Community Council Ravens Award for outstanding service to the Ravenswood Community

PRAISE FOR

Barbara Head

“On two separate occasions I had Barb Head handle the staging of my home. This was critical to me because I wanted to get as much value out of the property yet I had little design aesthetic. Barb was amazing in how she was able to transform the look of rooms to make them look fresher, brighter and overall more appealing to a broad audience. I should also note that she was able to accomplish all of this on a shoestring budget and by getting creative and repurposing items I already had in my home. While she clearly has a talent for staging what made her even more valuable is that she knew I didn’t have the time to deal with any of it and handled all aspects completely.”

-M “Barb was extraordinary! I’m greatful to have had a real estate agent who handles so many facets of my house sale. I had to be out of town the majority of the time during the preparation, listing and sale of my home. Barb met contractors, helped ensure proper repairs were made, helped clean and stage my condo, and delt with the condo association. I got a fair proce and was more than satisfied the whole way through. If you need a great Chicago real estate agent, Barb is the one you want!”

- M.S “Barb Head knows what buyers want. She worked with us to create a fresh and stylish look for our place while keeping it livable. We almost didn’t want to move once we saw our polished-up space! She’s got an eye for home décor given all her experience as a REALTOR®. Our place got a ton of traffic and we are very happy with the sale. Barb is our REALTOR® for life and we always recommend her to anyone looking to buy or sell.”

-J

“We engaged Barbara Head to act as our real estate agent in the sale of our Chicago home. Ms. Head came very well prepared in terms of the competition and the options for preparing the home for sale. She took on many responsibilities without any prompting on our part. She personally engaged interior designers, architects and other experts to ensure we had knowledge of all options in preparing for the sale of our home. She also had access to numerous contractors who proved to be highly productive, were very reasonable in cost and did excellent work very quickly. Without these resources and Mrs. Head’s expertise we would have been unable to achieve such good sales results. We highly reccommend Ms. Head to be your real estate agent.”

- M.R

BARBARA HEAD Broker 773.848.2617 barbarahead@atproperties.com