Gislaine's Branding Guide

PRESENTS

NUTRILION BRAND STYLE GUIDE

W H A T ' S

I N S I D E

01

02

Brand Voice

03

Social Media Templates

05

Brand Narative

Telling the story of our ideal customer + how we are perfectly positioned to help

04

Our brand personality, attitude + values

Social media templates to be used on our various platforms

Visual Inspiration + Colors The aesthetic + visual representation of our brand

Typography + Logo The type face + logo that help us leave our mark

N U T R I L I O N

NUTRILION is a company that sells Egusi seeds for consumption while also prioritizing sustainability and reducing it's carbon footprint. NUTRILION focuses on promoting the health benefits of Egusi seeds and educating consumers about their culinary uses, while also implementing eco-friendly practices throughout its sourcing, production, and shipping processes. NUTRILION may also be committed to supporting other sustainability initiatives and organizations. Overall, NUTRILION appears to be a socially and environmentally responsible business that seeks to offer healthy and sustainable food choices to its customers.

B I G G E S T

C H A L L E N G E

One of the biggest challenges that NUTRILION may face in achieving greater success is lack of awareness or understanding of Egusi seeds among consumers. Egusi seeds are not yet as wellknown or widely used in many parts of the world as other food sources, and many consumers may be unfamiliar with their health benefits and culinary uses. This could make it difficult for NUTRILION to build a large customer base.

To overcome this challenge, NUTRILION may need to invest in effective marketing and education campaigns to raise awareness about Egusi seeds and their benefits. They could also explore partnerships with other companies or organizations in the food industry to help promote the use of Egusi seeds in various cuisines and increase their visibility. Another potential strategy could be to target specific niche markets or consumer segments that may be more receptive to trying new and innovative food sources.

D E S I R E D

A C H I E V E M E N T S

WHAT

NUTRILION AIMS TO ACHEIVE

D E S I R E D

A C H I E V E M E N T S

01/05

Promoting the health benefits of Egusi seeds.

NUTRILION wants to educate consumers on the many health benefits of Egusi seeds, including their high levels of protein, healthy fats, and various vitamins and minerals.

D E S I R E D

A C H I E V E M E N T S

02/05

Reducing their carbon footprint.

As a company committed to sustainability, NUTRILION wants to reduce their carbon footprint by implementing eco-friendly practices in their sourcing, production, and shipping processes.

D E S I R E D

A C H I E V E M E N T S

03/05

Supporting sustainability initiatives.

In addition to reducing their own carbon footprint, NUTRILION wants to support other sustainability initiatives and organizations, potentially through donations, partnerships, or sponsorships. This could help build a positive brand image and increase customer loyalty.

D E S I R E D

A C H I E V E M E N T S

04/05

Building brand recognition and loyalty.

NUTRILION wants to establish a strong brand identity that resonates with consumers and builds trust and loyalty over time.

This could be achieved through effective marketing campaigns, engaging with customers on social media, and offering exceptional customer service.

D E S I R E D

A C H I E V E M E N T S

05/05

Increasing sales and revenue.

Like any business, NUTRILION wants to increase their sales and revenue over time, potentially by expanding their product offerings, reaching new markets, or building a loyal customer base.

We don't inherit the earth from our ancestors, we borrow it from our children.

- N a t i v e

A m e r i c a n

P r o v e r b

C O M P A N Y

I N F O

WHAT

NUTRILION DOES DIFFERENTLY

M I S S I O N

S T A T E M E N T

Our mission is to promote the consumption of Egusi seeds as a healthy and sustainable food source, while reducing our carbon footprint through eco-friendly sourcing, production, and shipping practices. We strive to provide our customers with high-quality Egusi seeds that are both delicious and nutritious, while also supporting the health of our planet through sustainable initiatives and partnerships.

C O M P A N Y

EDUCATION

F O C U S E S

QUALITY

CUSTOMER SERVICE

SUSTAINABILITY

1234 Since Egusi seeds may be unfamiliar to many customers, NUTRILION will focus on educating them about the benefits and uses of the seeds. This could include sharing information about the nutritional value of Egusi seeds, providing recipes and cooking tips, and answering any questions or concerns that customers may have.

To build trust and loyalty with customers, NUTRILION will focus on delivering high-quality seeds that meet or exceed customer expectations.

This could involve rigorous quality control measures, transparent sourcing practices, and a commitment to ethical and sustainable production.

NUTRILION will focus on providing exceptional customer service to build long-term relationships with customers. This could include offering prompt and helpful responses to inquiries and feedback, addressing any issues or concerns that customers may have, and providing personalized recommendations or assistance.

As a company that is committed to reducing its carbon footprint, NUTRILION will focus on promoting sustainable practices and initiatives to customers. This could include encouraging customers to make ecofriendly choices when cooking with Egusi seeds, sharing information about NUTRILION's own sustainability efforts, and highlighting the positive impact that sustainable food choices can have on the environment.

I D E A L

C L I E N T

A V A T A R

The ideal client avatar for NUTRILION is someone who is health-conscious and interested in trying new and innovative food sources, while also prioritizing sustainability and eco-friendliness. This individual may be interested in learning more about the health benefits of Egusi seeds, as well as the different ways they can be incorporated into various cuisines.

They may also be someone who is committed to reducing their carbon footprint and making eco-friendly choices in their daily lives, including in their food choices. They may be interested in supporting companies that share their values and prioritize sustainability, and may be willing to pay a premium for high-quality, eco-friendly products.

Based on these characteristics, the ideal client avatar for NUTRILION would be healthconscious, eco-friendly, and socially responsible individuals who are open to trying new foods and interested in promoting sustainable food choices.

I C A

S T A T I S T I C S

Health-conscious consumers: According to a 2018 survey by the International Food Information Council Foundation, 75% of consumers reported that they are trying to eat healthier. In addition, a 2019 report by Grand View Research estimated that the global health food market will reach $1.5 trillion by 2025.

Eco-friendly consumers: According to a 2020 report by Nielsen, 73% of global consumers say they would change their consumption habits to reduce their impact on the environment. In addition, a 2020 survey by Accenture found that 60% of consumers are willing to pay more for sustainable products.

Adventurous eaters: A 2018 survey by the National Restaurant Association found that 75% of consumers are interested in trying new and unique foods when dining out. In addition, a 2018 report by Technomic found that ethnic and globally-inspired flavors are becoming increasingly popular in the US food market.

F A C E S

O F

T H E

I C A

M A R K E T

R E S E A R C H Q U E S T I O N S

1. Have you ever heard of Egusi seeds before? If so, where did you first learn about them?

2. How important is sustainability to you when making food choices? Are you willing to pay a premium for eco-friendly and socially responsible products?

3. What are some of your favorite cuisines to cook and eat? Have you ever used Egusi seeds in your cooking before? If so, what dishes have you made?

4. What do you look for when shopping for food products? Are there any specific factors that are important to you, such as nutritional value, flavor, or sourcing practices?

5. How do you typically learn about new food products and ingredients? Do you rely on recommendations from friends and family, online reviews, or other sources?

6. Would you be interested in learning more about the health benefits of Egusi seeds and how to incorporate them into your cooking? If so, what type of information would be most helpful to you?

7. Are there any challenges or barriers that prevent you from making more sustainable food choices? If so, what are they, and how do you think they could be overcome?

8. Have you tried any other sustainable or eco-friendly food products recently? If so, what were they, and what did you think of them?

9. Would you be interested in supporting other sustainability initiatives or organizations beyond just purchasing sustainable food products?

If so, what type of initiatives would be most important to you?

10. Finally, do you have any other feedback or suggestions for NUTRILION? Is there anything you would like to see from them in the future?

W O R K I N G W I T H N U T R I L I O N Collaboration: NUTRILION would likely be open to collaborating with partners who share their values and mission of promoting sustainable and healthy food choices. They may be interested in working with chefs, food bloggers, or other influencers to showcase the versatility and benefits of Egusi seeds.

Education: NUTRILION would likely prioritize educating consumers about the health benefits of Egusi seeds, as well as the different ways they can be incorporated into various cuisines. They may also provide resources and support to partners to help them create engaging and informative content around Egusi seeds.

Sustainability: NUTRILION would likely be committed to implementing eco-friendly practices throughout their sourcing, production, and shipping processes. They may prioritize working with suppliers who share their commitment to sustainability, and may use ecofriendly packaging and shipping materials.

Support: NUTRILION would likely be supportive of partners who share their values and mission. They may provide marketing and promotional support to help partners reach a wider audience, and may be open to collaborating on events or other initiatives that promote sustainable and healthy food choices.

Innovation: NUTRILION would likely be open to innovation and new ideas that align with their mission. They may be interested in exploring new product lines or incorporating new flavors or ingredients into their existing offerings, and may be open to feedback and suggestions from partners and customers.

Overall, working with NUTRILION would likely involve a collaborative and values-driven approach to promoting sustainable and healthy food choices, with a focus on education, sustainability, support, and innovation.

My wish is to stay always like this, living quietly in the corner of nature.

- C l a u d e

M o n e t

V I S U A L I N S P I R A T I O N

The following images are a visual representation of the LOOK, the FEEL & the VIBE that we aim to capture with our brand.

V I S U A L I N S P I R A T I O N

EXAMPLE: Textured + layered like nature Abundance of nude and neutral space with a flow of nature mixed in Juxtaposition of warm + calm neutrals + a pop of unexpected + in-your-face color

V I S U A L I N S P I R A T I O N

V I S U A L I N S P I R A T I O N

V I S U A L I N S P I R A T I O N

V I S U A L I N S P I R A T I O N

I firmly believe that nature brings solace in all troubles.

- A n n e

F r a n k

B R A N D I N G

Brand Voice Overall, the brand voice of NUTRILION should be informative, passionate, authentic, and inclusive. It should inspire customers to take action towards reducing their carbon footprint while enjoying the delicious and nutritious benefits of Egusi seeds.

B R A N D I N G

Brand Voice (continued) 1. Educational: NUTRILION should position itself as a trusted source of information about Egusi seeds and their benefits, as well as sustainability and eco-friendly practices. The tone would be informative, but not preachy or condescending.

2. Passionate: NUTRILION should express a deep passion for sustainability and making a positive impact on the environment. The tone would be enthusiastic and optimistic, encouraging customers to join them in their mission.

3. Authentic: NUTRILION should communicate a genuine commitment to sustainability and eco-friendliness.

This could be achieved by sharing information about NUTRILION's sustainable practices and initiatives, as well as the sourcing and production of their products.

4. Inclusive: NUTRILION should strive to be inclusive in its messaging, appealing to a wide audience with different backgrounds and lifestyles. This could be achieved by showcasing the versatility of Egusi seeds in different cuisines and highlighting how anyone can make a positive impact on the environment.

B R A N D I N G

Phrases that NUTRILION uses:

1.

2.

3.

Where YOU root for the Earth

Egusi is the way of the future

Nurture your roots

4.

5.

6.

Nurture your beginnings

Reduce your carbon footprint

Reduce your waste

B R A N D I N G

Color is often the first thing people will notice about your brand.

Studies show that color increases brand recognition by 80% and snap judgements are influenced by color alone.

B R A N D

C O L O R S B R O W N S

&

N U D E S

The color brown is usually perceived as neutral and natural. Because of this, brown is thought to evoke feelings of warmth, security, and earthiness. Brown does a fantastic job of conveying emotions related to the natural world, as well as connoting organic, wholesome feelings in general.

Y E L L O W S The color of sunshine, yellow brings about positive feelings. Joy, happiness, and hope are all within yellow’s domain. It can boost confidence, curiosity, and even improve learning. There’s just something about yellow that makes us think logically and positively.

G R E E N S Associated with nature and positivity, green can inspire feelings of harmony, growth, safety, and success. It’s also a calming color that makes people feel safe and comfortable. Green is one of the most popular colors, and the human eye can see more shades of green than any other color.

B R A N D

C O L O R S

#FAFF0A

#C59474

#FFF8D4 #7E9B04

#472B11

#EDE0C7

#FFFFFF #FEFFE0 #7E4B1D #CEFF00

#405000

T Y P O G R A P H Y

Title Subtitle Body Text

H E A D E R :

INSTRUMENT SERIF ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

S U B H E A D I N G :

B O D Y :

Bad Script

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

L O G O

D E S I G N S

Main Logo #1 Due to NUTRILION's name, a lion was chosen to best represent the strength of nutrition and the origins of the Egusi melon.

The head of the lion is that of an egusi melon with soft highlights from the melon's original markings.

The eyes of the lion are depicted as Egusi melon seeds made from the shadows of the seeds coloring.

Roots to represent NUTRILION's mantra: Where YOU root for the Earth.

L O G O

D E S I G N S

Main Logo #2 Due to NUTRILION's name, a lion was chosen to best represent the strength of nutrition and the origins of the Egusi melon.

The head of the lion is that of an egusi melon with soft highlights from the melon's original markings.

The eyes of the lion are depicted as Egusi melon seeds made from the shadows of the seeds coloring.

Roots to represent NUTRILION's mantra: Where YOU root for the Earth.

L O G O

D E S I G N S

L O G O

D E S I G N S

P A C K A G I N G

S A M P L E S

Nature always wears the colors of the spirit.

- R a l p h

W a l d o

E m e r s o n

C O M P A N Y

I N F O

SOCIAL MEDIA

TEMPLATES FOR

NUTRILION

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S O C I A L M E D I A T E M P L A T E S

IG MOCKUP This is an example of what the IG feed for NUTRILION could look like. Ideally it should include a mixture of: Personal Photos Egusi Seed Facts Egusi Seed Recipes Client Images/Testimonials Opportunities to connect

S O C I A L M E D I A T E M P L A T E S

HASHTAGS

Engaging with your ideal clientele

#EgusiSeeds #HealthyEating #Superfoods #NutritiousChoices #SustainableFood #EcoFriendlyEating #GreenLiving #HealthyLifestyle #PlantBased #EthicalEating #FoodieFinds #DeliciouslyHealthy #FoodForThought #ConsciousConsumption #EcoFood #FarmToTable #GoodForYou #SustainableLiving #HealthJourney #EatWellFeelWell #FarmFresh #FoodWithPurpose #HealthyHabits #NourishYourBody #DiscoverEgusi #CleanEating #HealthyRecipes #FoodInspiration #FoodRevolution #SustainableSolutions

S O C I A L M E D I A T E M P L A T E S

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C S P

F O R

N U T R I L I O N

CUSTOMIZED

SERVICE PLAN FOR

NUTRILION

C S P

F O R

N U T R I L I O N

SOCIAL MEDIA MANAGEMENT $ 2 0 0 0 /MONT H Our Monthly Social Media Managment Services Include: Strategy & content calendar New content design & curation Daily posts on Instagram Regular posts on Instagram Stories Prompt responses to DMs & comments Outbound engagement Ongoing Analytics assessment Regular Facebook posts

C S P

F O R

N U T R I L I O N

EMAIL CAMPAIGN SET UP & AUTOMATION $2500 One-time set-up fee + $1250/monthly automation management Customized digital prospecting strategy Up to 3 landing pages & corresponding email campaigns Website plug-in for each Real time data reporting direct to your phone Monthly automation support

C S P

F O R

N U T R I L I O N

MONTHLY WEBSITE MANAGMENT $250/month Initial meeting to discuss goals and strategy Monthly upgrades/security patches with monthly Security Scans 1x per week Monthly full-site backup and storage Monthly SEO Optimization Monthly Site Analytics Monthly Add-Ons (Testimonials, Products, Blogs, Sale Events, Webinar and Course Information etc)

Thank You!

We're honored to be a part of your story.