Ashley's Branding Guide

PRESENTS

DREAGER MARKETING BRAND STYLE GUIDE

W H A T ' S

I N S I D E

01

Brand Narative Telling the story of our ideal customer + how we are perfectly positioned to help

02

Brand Voice Our brand personality, attitude + values

04

Social Media Templates Social media templates to be used on our various platforms

03

Visual Inspiration + Colors The aesthetic + visual representation of our brand

05

Typography + Logo The type face + logo that help us leave our mark

D R E A G E R

M A R K E T I N G

DREAGER MARKETING is a Pacific Northwest-based marketing agency dedicated to empowering women-owned businesses and promoting sustainability. With a focus on strategic marketing, their mission is to help women entrepreneurs thrive by providing personalized marketing solutions tailored to their unique goals and challenges.

DREAGER MARKETING strongly values environmental responsibility and aims to reduce the carbon footprint by implementing sustainable marketing practices and promoting eco-friendly initiatives within its client base.

Driven by authenticity, empowerment, and community collaboration, this agency establishes itself as a trusted partner for women-owned businesses in the region. Their brand voice is warm, approachable, and empathetic, reflecting their dedication to supporting the growth and success of their clients. By leveraging their marketing expertise and deep understanding of the target audience, DREAGER MARKETING works towards building strong brand reputations, fostering community impact, and achieving measurable results for their clients.

Overall, this marketing company stands out by combining their strategic marketing prowess with a commitment to empowering women entrepreneurs and making a positive environmental impact. Through their personalized approach, sustainability focus, and dedication to client success, they position themselves as a trusted ally in helping women-owned businesses thrive in the competitive business landscape while championing a greener future.

B I G G E S T

C H A L L E N G E

One of the biggest challenges that might be holding back DREAGER MARKETING from achieving greater success could be building brand awareness and establishing a strong market presence. Since DREAGER MARKETING operates in a competitive industry, breaking through the noise and gaining visibility among potential clients could pose a significant hurdle.

Women-owned businesses and environmentally conscious initiatives are niche markets, and effectively reaching and connecting with the target audience may require focused and strategic marketing efforts. DREAGER MARKETING might face the challenge of differentiating itself from competitors and effectively communicating its unique value proposition to potential clients.

Additionally, educating businesses about the benefits of strategic marketing and the importance of reducing their carbon footprint could also be a challenge. Convincing potential clients of the value and impact that DREAGER MARKETING's services can bring to their businesses may require a dedicated and ongoing effort in educating and raising awareness.

Overcoming this challenge would involve implementing comprehensive marketing strategies that leverage targeted messaging, impactful content, thought leadership, and networking opportunities. Building relationships with industry influencers, leveraging digital marketing channels effectively, and showcasing success stories and case studies could also play a vital role in overcoming this challenge and establishing DREAGER MARKETING as a go-to marketing partner for women-owned businesses focused on sustainability.

D E S I R E D

A C H I E V E M E N T S

WHAT

DREAGER MARKETING AIMS TO ACHEIVE

D E S I R E D

A C H I E V E M E N T S

01/05

Empowerment of Women-Owned Businesses.

One of DREAGER MARKETING's primary goals would be to empower and uplift women-owned businesses by providing them with strategic marketing support.

DREAGER MARKETING would aim to help these businesses thrive, grow their customer base, increase brand visibility, and achieve their business goals.

D E S I R E D

A C H I E V E M E N T S

02/05

Sustainable Marketing Practices.

DREAGER MARKETING would strive to implement sustainable marketing practices that align with its commitment to reducing the carbon footprint. This could involve utilizing digital marketing channels, minimizing paper waste, promoting eco-friendly products and services, and encouraging environmentally responsible practices within its client base.

D E S I R E D

A C H I E V E M E N T S

03/05 Strong Brand Reputation.

Establishing a strong brand reputation within the market would be crucial for DREAGER MARKETING. DREAGER MARKETING would aim to become recognized as a reliable, trustworthy, and results-driven agency that specializes in supporting women-owned businesses and promoting sustainability. A positive brand reputation would attract new clients and foster long-term relationships.

D E S I R E D

A C H I E V E M E N T S

04/05 Client Success and Growth.

DREAGER MARKETING would measure its success by the success and growth of its clients. It would strive to deliver measurable results and positive returns on investment for its clients' marketing efforts. DREAGER MARKETING's aim would be to see its clients' businesses flourish, expand their customer base, increase revenue, and achieve sustainable growth.

D E S I R E D

A C H I E V E M E N T S

05/05 Community Impact.

Being community-oriented, DREAGER MARKETING would seek to make a positive impact on the local community and beyond. It would aim to foster collaborations, networking opportunities, and knowledge-sharing among women-owned businesses.

Additionally, it would contribute to environmental initiatives, support charitable causes, and participate in community events that align with its values and goals.

"To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves."

—

M i c h e l l e

S t i n s o n R o s s

C O M P A N Y

I N F O

WHAT

DREAGER MARKETING DOES DIFFERENTLY

M I S S I O N

S T A T E M E N T

"Our mission is to empower women-owned businesses in the Pacific Northwest through strategic marketing solutions while championing sustainability and reducing the carbon footprint. We are dedicated to helping our clients thrive, grow their brands, and achieve their business goals. By providing personalized marketing strategies, fostering collaboration within the community, and promoting environmentally conscious practices, we aim to make a positive impact on businesses, the environment, and the community we serve."

C O M P A N Y UNDERSTANDING CUSTOMER GOALS AND NEEDS:

F O C U S E S DEVELOPING PERSONALIZED MARKETING STRATEGIES:

PROVIDING CLEAR COMMUNICATION AND REGULAR UPDATES:

DELIVERING MEASURABLE RESULTS AND ROI:

Open and transparent communication is key to building trust and maintaining a strong client relationship. DREAGER MARKETING should prioritize clear and timely communication with their customers, keeping them informed about the progress of marketing campaigns, sharing insights and analytics, and seeking feedback regularly. This helps ensure that customers are always aware of DREAGER MARKETING's efforts and the impact on their business.

Demonstrating the effectiveness of their marketing initiatives is crucial for DREAGER MARKETING's success.

DREAGER MARKETING should focus on tracking and measuring key performance indicators (KPIs) that align with the customer's goals, such as website traffic, lead generation, conversion rates, social media engagement, or revenue growth. By regularly reporting on these metrics and showcasing the return on investment (ROI) generated from their marketing efforts, DREAGER MARKETING can provide tangible evidence of their value and the impact on the customer's business.

123 4 DREAGER MARKETING should prioritize understanding the specific goals, aspirations, and needs of each customer. This involves actively listening, conducting thorough discovery sessions, and asking targeted questions to gain a deep understanding of their unique business objectives. By understanding their goals, DREAGER MARKETING can develop tailored strategies that align with their vision and provide the most effective marketing solutions.

Tailoring marketing strategies to each customer's specific needs is crucial. DREAGER MARKETING should focus on developing personalized marketing plans that take into account the customer's target audience, industry landscape, competitive positioning, and budget. By creating customized strategies, DREAGER MARKETING can maximize the impact of their marketing efforts and deliver results that directly contribute to the customer's business growth.

I D E A L

C L I E N T

A V A T A R

The ideal client avatar for DREAGER MARKETING is Sarah, a passionate and growth-oriented female entrepreneur. Sarah owns a small to medium-sized womenowned business and values sustainability, empowerment, and community engagement.

She aspires to grow her business, increase brand visibility, and make a positive impact in her industry. Sarah faces challenges in marketing her business effectively, differentiating herself from competitors, and implementing sustainable practices. She is open to innovative marketing strategies, seeks professional expertise, and actively participates in virtual and in-person networking events and industry conferences.

Sarah's commitment to sustainability, collaboration, and long-term growth aligns perfectly with DREAGER MARKETING's mission and values, making her an ideal client for their strategic marketing solutions.

I D E A L

C L I E N T

A V A T A R

SARAH: DEMOGRAPHIC INFO: Gender: Female Age: 35-55 Location: United States Occupation: Entrepreneur/Small Business Owner Business Type: Women-owned businesses across various industries (e.g., retail, e-commerce, professional services, sustainability-focused, etc.)

Business Size: Small to medium-sized enterprises

M O C K U P

PSYCHOGRAPHIC PROFILE: Values: Sarah values sustainability, empowerment, and community engagement.

Goals and Aspirations: She aspires to grow her business, increase brand visibility, and make a positive impact in her industry.

Pain Points: Sarah faces challenges in effectively marketing her business, differentiating herself from competitors, and implementing sustainable practices while staying within budget.

Mindset: She is open to innovative marketing strategies and seeks professional expertise to gain a competitive edge and achieve her business objectives.

Interests: Sarah is interested in networking opportunities, attending industry conferences, and staying up-to-date with marketing trends and sustainability initiatives.

KEY CHARACTERISTICS: Passionate: Sarah is passionate about her business and is driven to make it successful while aligning with her personal values.

Sustainability-Focused: She is committed to reducing her business's carbon footprint and incorporating eco-friendly practices into her operations.

Collaborative: Sarah values collaboration, partnerships, and creating a supportive network among women-owned businesses.

Growth-Minded: She is eager to expand her business, increase revenue, and achieve long-term sustainable growth.

By targeting clients fitting this ideal avatar, DREAGER MARKETING can effectively cater to their specific needs, align with their values, and provide the support necessary for their success. This client avatar represents a motivated, environmentally conscious, and communityoriented business owner who seeks strategic marketing solutions to help her thrive in her industry while making a positive impact.

I C A

S T A T I S T I C S

According to the National Association of Women Business Owners (NAWBO), women-owned businesses represent a significant portion of small businesses in the United States, accounting for around 42% of all businesses.

In the Pacific Northwest region, including cities like Seattle, Portland, and Vancouver, there is a growing trend of women entrepreneurs establishing and leading their own businesses.

According to a report by the Northwest Environmental Business Council (NEBC), the green economy in the Pacific Northwest region has been growing steadily, with sustainable industries contributing to job creation and economic growth.

As of 2020, Washington State had over 240,000 women-owned businesses, making up approximately 35% of all businesses in the state, according to the Women's Business Enterprise National Council (WBENC).

Oregon has also seen a rise in women-owned businesses, with over 186,000 women-owned firms in the state, according to the American Express State of Women-Owned Businesses Report.

F A C E S

O F

T H E

I C A

M A R K E T

R E S E A R C H Q U E S T I O N S

1. What are the main marketing challenges you face as a women-owned business in your industry?

2. How important is sustainability and reducing the carbon footprint to your business and brand values?

3. What specific goals or objectives do you have for your business in terms of growth and brand visibility?

4. How do you currently differentiate your business from competitors in the market?

5. What are the most effective marketing channels and strategies you have utilized in the past?

6. How do you measure the success of your marketing efforts and the return on investment (ROI)?

7. Are there any specific industry events or networking opportunities that you actively participate in?

8. What are your customers' values and preferences when it comes to sustainable and eco-friendly practices?

9. What role does community involvement and collaboration play in your business's growth and success?

10. How do you envision the ideal marketing agency supporting your business's goals and addressing your pain points?

W O R K I N G

W I T H D R E A G E R M A R K E T I N G

Initial Consultation: The process would likely start with an initial consultation to discuss business goals, challenges, and vision with DREAGER MARKETING. This consultation helps to gain a deep understanding of the client's brand, target audience, and unique selling points.

Strategic Planning: DREAGER MARKETING would develop a personalized marketing strategy specifically tailored to the client's business. This strategy would outline the recommended marketing channels, campaigns, and initiatives to help achieve the client's goals. It may include a combination of digital marketing, content creation, social media engagement, branding, and sustainability-focused initiatives.

Campaign Execution: Once the strategy is finalized, DREAGER MARKETING would implement and execute the campaigns and initiatives outlined in the plan. They would take care of content creation, ad placements, social media management, and other marketing activities while ensuring they align with the client's brand voice and sustainability goals.

Regular Communication and Reporting: Throughout the collaboration, DREAGER MARKETING would maintain open and transparent communication with the client.

They would provide regular updates on campaign progress, performance metrics, and key insights. This ensures that the clients are well-informed about the impact of their efforts on the client's business and allows for timely adjustments or refinements as needed.

Ongoing Optimization: DREAGER MARKETING would continuously monitor and optimize the marketing campaigns based on data-driven insights. They would track key performance indicators, analyze audience engagement, and make strategic adjustments to maximize results and ROI. This iterative approach ensures that all marketing efforts are constantly refined and optimized for success.

Support and Collaboration: DREAGER MARKETING would act as a trusted partner, providing support and guidance as the client navigates marketing challenges and opportunities. They would collaborate with the client to develop creative ideas, provide industry insights, and leverage their expertise to help the client stay ahead of the competition.

Throughout the process, DREAGER MARKETING would prioritize their client's business's success, sustainability values, and long-term growth. Their goal would be to deliver measurable results, enhance their client's brand visibility, and support them in achieving their business objectives while reducing their carbon footprint.

“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.”

—

A r i a n n a

H u f f i n g t o n

V I S U A L I N S P I R A T I O N

The following images are a visual representation of the LOOK, the FEEL & the VIBE that we aim to capture with our brand.

V I S U A L I N S P I R A T I O N

EXAMPLE: Textured + layered like nature An abundance of muted natural colors A mixture of warm and cool tones to compliment the Pacific Northwest background

V I S U A L I N S P I R A T I O N

V I S U A L I N S P I R A T I O N

V I S U A L I N S P I R A T I O N

V I S U A L I N S P I R A T I O N

"Build something 100 people love, not something 1 million people kind of like."

—

B r i a n

C h e s k y

B R A N D I N G

Brand Voice The brand voice of DREAGER MARKETING should be warm, approachable, and empathetic, while still exuding professionalism and expertise in strategic marketing. It should communicate DREAGER MARKETING's unique value proposition, showcasing how it combines its marketing expertise with a dedication to empowering womenowned businesses and protecting the environment.

B R A N D I N G

Brand Voice (continued) Authentic: DREAGER MARKETING's brand voice should reflect sincerity, transparency, and genuine support for women-owned businesses. It should aim to establish a trustworthy and relatable connection with its target audience, conveying that it understands the challenges and aspirations of women entrepreneurs.

Empowering: The brand voice should be empowering, encouraging women-owned businesses to reach their full potential. It should inspire confidence, resilience, and a sense of accomplishment. DREAGER MARKETING should be seen as a champion for female entrepreneurs, offering the knowledge, tools, and resources to help them thrive in the competitive business landscape.

Environmentally conscious: Given the focus on reducing the carbon footprint, the brand voice should emphasize DREAGER MARKETING's commitment to sustainability and environmental responsibility. It should communicate a deep concern for the planet and a desire to make a positive impact. Language that highlights eco-friendly practices, green initiatives, and the importance of preserving nature would resonate with the target audience.

Community-oriented: The brand voice should emphasize the interconnectedness and collaboration within the Pacific Northwest community. It should convey a sense of unity, inclusivity, and support among women-owned businesses. DREAGER MARKETING's messaging should showcase a willingness to foster meaningful connections, promote networking opportunities, and facilitate collaboration for mutual success.

B R A N D I N G

Phrases that DREAGER MARKETING might use:

1.

2.

3.

HARNESS YOUR IMPACT

EMPOWERING WOMEN-OWNED BUSINESSES FOR SUSTAINABLE GROWTH

STRATEGIC MARKETING SOLUTIONS TAILORED TO YOUR UNIQUE VISION

4.

5.

6.

MAKING A POSITIVE IMPACT: THRIVING BUSINESSES, REDUCED CARBON FOOTPRINT

COLLABORATIVE APPROACH TO AMPLIFY YOUR BRAND'S VISIBILITY

HARNESSING THE POWER OF MARKETING TO DRIVE SUCCESS AND SUSTAINABILITY

B R A N D I N G

Color is often the first thing people will notice about your brand.

Studies show that color increases brand recognition by 80% and snap judgements are influenced by color alone.

B R A N D

C O L O R S

B L U E S Blues are calming, soothing, and symbolizes the positive. As the color of the sky and the sea, blue is also used to imply a connection to nature. The turquoise shades you might see in the waters of the Caribbean Sea not only calm people but can also energize them. Light sky blue can make people feel contemplative and serene.

G R E E N S Associated with nature and positivity, green can inspire feelings of harmony, growth, safety, and success. It’s also a calming color that makes people feel safe and comfortable. Green is one of the most popular colors, and the human eye can see more shades of green than any other color.

S A L M O N S Salmons is a friendly and approachable color, one that can evoke a powerful sense of hope. It takes its name from the pinkish-orange skin of the fish, and it’s because of this connection that the color salmon also commonly symbolizes health, vitality, and persistence.

B R A N D

C O L O R S

#BDD2B3

#9EB7C3

#D57F6F

#FFFFFF

#F7B39B

#F9EAE0 #719486

#3D5274

T Y P O G R A P H Y H E A D E R :

S U B H E A D I N G :

Abel

Subtitle Body Text

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

B O D Y : Cormorant Garamond ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

L O G O

D E S I G N S

Main Logo: DREAGER MARKETING's primary logo design embraces the majestic mountain range of the Pacific Northwest, accentuated by indigenous trees that symbolize the deep connection the owner holds with the region. Through insightful deliberations, we uncovered the owner's profound affinity for hiking alongside her young ones, utilizing a harness for their safety. This revelation resonated profoundly with her entrepreneurial drive and determination to create meaningful impact for her clients. Hence, we meticulously crafted the slogan "Harness Your Impact," encapsulating the essence of taking charge of one's success and forging ahead with unwavering determination.

L O G O

D E S I G N S

D E L I V E R A B L E

S A M P L E S

“Do what you do so well that they will want to see it again and bring their friends.”

—

W a l t

D i s n e y

C O M P A N Y

I N F O

SOCIAL MEDIA TEMPLATES FOR

DREAGER MARKETING

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IG MOCKUP This is an example of what the IG feed for DREAGER MARKETING could look like. Ideally it should include a mixture of: Personal Photos Marketing tips Services offered Client Images/Testimonials Opportunities to connect

S O C I A L M E D I A T E M P L A T E S

HASHTAGS

Engaging with your ideal clientele

#WomenOwnedBusiness #WomenInBusiness #EmpoweredWomen #SustainableBusiness #GreenMarketing #MarketingStrategy #DigitalMarketing #SocialMediaMarketing #SmallBusinessSuccess #CommunityOverCompetition #SupportLocalBusinesses #BusinessGrowth #BrandVisibility #SustainabilityMatters #EcoFriendlyBusiness #MarketingSolutions #ThriveTogether #CollaborationOverCompetition #MarketingInsights #InnovativeMarketing #BusinessEmpowerment #SocialResponsibility #MarketingConsultant #EcoConscious #WomenInLeadership #BusinessNetworking #SustainableImpact #MarketingResults #BusinessDevelopment #MarketingAgency

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F O R D R E A G E R M A R K E T I N G

CUSTOMIZED SERVICE PLAN FOR

DREAGER MARKETING

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F O R D R E A G E R M A R K E T I N G

SOCIAL MEDIA MANAGEMENT $ 2 0 0 0 /MONT H Our Monthly Social Media Managment Services Include: Strategy & content calendar New content design & curation Daily posts on Instagram Regular posts on Instagram Stories Prompt responses to DMs & comments Outbound engagement Ongoing Analytics assessment Regular Facebook posts

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F O R D R E A G E R M A R K E T I N G

EMAIL CAMPAIGN SET UP & AUTOMATION $2500 One-time set-up fee + $1250/monthly automation management Customized digital prospecting strategy Up to 3 landing pages & corresponding email campaigns Website plug-in for each Real time data reporting direct to your phone Monthly automation support

C S P

F O R D R E A G E R M A R K E T I N G

MONTHLY WEBSITE MANAGMENT $250/month Initial meeting to discuss goals and strategy Monthly upgrades/security patches with monthly Security Scans 1x per week Monthly full-site backup and storage Monthly SEO Optimization Monthly Site Analytics Monthly Add-Ons (Testimonials, Products, Blogs, Sale Events, Webinar and Course Information etc)

Thank You!

We're honored to be a part of your story.