American Laundry News - May 2022

MAY 2022

York Capital partners with Healthcare Linen Services Group ST. CHARLES, Ill. — Healthcare Linen Services Group (HLSG) reports it has entered into an investment partnership with York Capital in New York.

HLSG says it chose York as the new partner because of its experience in both healthcare and facility services.

The partnership will allow HLSG to continue its path from “Good to Great” by bringing resources and funding for additional investments in automation, training and acquisitions that accelerate growth into new geographies.

“I am looking forward to our new partnership with York Private Equity and the growth opportunities they can provide in both capital and expertise,” says Joe LaPorta, CEO of HLSG. “HLSG will leverage this new partnership with York to solidify our footprint and enter new geographies via acquisition.

“We will continue to invest in automating our existing facilities, accelerate our growth and continue our commitment to provide the highest level of quality and service ALN to our customers.”

Family celebrating 70 years of ‘Kleen’ Kleen Kraft Services continues decades of evolution, growth under Antman family

BY MATT POE, EDITOR COMMERCE, Calif. — The year was 1952.

Near the University of Southern California (USC), Albert Antman decided to launch a small retail laundry business—the keyword being “small.”

The site in which he began operations offered less than 2,500 square feet—only enough space for pressing and ironing of garments.

It didn’t even have its own laundering facilities.

Despite the size limitations, Kleen Kraft Services was born. Since that time, the company has moved into commercial laundering with uniform rental services and has grown into a thriving operation.

Through it all, the company has remained family owned and operated, and this year Kleen Kraft is celebrating its 70th anniversary.

Kleen Kraft Services grew from a location with no laundering equipment to a plant that processes 100,000 pounds of linens a week. (Photo: Kleen Kraft Services)

See KLEEN on Page 6

SPECIAL REPORT:

Laundry operations and high fuel costs

Oil/gas industry expert, laundry operation representatives share insights into situation, offer strategies

BY MATT POE, EDITOR

CHICAGO — The effects of COVID-19 will be felt for years to come.

Besides the effects on the healthcare industry, and the concerns of individuals about their health, the pandemic contributed to business interruption and soaring inflation.

One of the lasting hits on budgets all around, from individuals to laundry and linen services, has been rising fuel costs.

Then in February, Russia invaded Ukraine, which caused a quick, dramatic spike in prices.

What do these record-high fuel prices mean for laundry and linen service delivery budgets, and what can they do to cope with the high prices?

American Laundry News reached out to an oil/gas industry expert See FUEL on Page 8

(Image licensed by Ingram Image) Volume 48, Number 5

INSIDE Clean Shifts Back to Odd Years Organizer shifting trade show back to odd-year schedule in 2025 in Orlando.

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[2]

Columnist at Large In Eric Frederick’s penultimate column, he shares advice with young laundry professionals.

The Newspaper of Record for Laundry & Linen Management

[16]

[4] PRODUCT SHOWCASE

Late News

Large-Capacity Dryers

2 MAY 2022 | AMERICAN LAUNDRY NEWS

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Unifirst celebrates opening of Chattanooga industrial laundry facility Company says ribbon cutting opens innovative facility poised to maximize service levels for growing customer base in Chattanooga, surrounding communities WILMINGTON, Mass. — UniFirst Corp., a provider of customized business uniform programs, facility service products, and first aid and safety services, hosted a ribbon-cutting ceremony April 7 to celebrate the grand opening of its new 66,000-squarefoot, state-of-the-art industrial laundry plant in Chattanooga, Tennessee.

Developed to accommodate a growing customer base in Chattanooga and surrounding communities, the new customerservicing plant features the latest innovations in textile services technologies and automation, according to the company.

The advanced operation and its team of 80 employees will provide local businesses with personalized service programs for uniforms and workwear, as well as facility service products like floor mats and mops, wipers and towels, and restroom products.

UniFirst says that all employees from its smaller facility in Chattanooga have transitioned to the new location, and an increase in staff by about 7% is expected over the next few years to accommodate projected growth rates.

“Our new Chattanooga facility is at the forefront of the latest advances in uniform and textile service technologies and innovation,” says UniFirst President and CEO Steven Sintros.

Donald Feinstein Phone: 312-361-1682 E-Mail: dfeinstein@ ATMags.com

Bruce Beggs Phone: 312-361-1683 E-Mail: bbeggs@ ATMags.com

Editor

Matt Poe Phone: 866-942-5694 E-Mail: mpoe@ ATMags.com

Production Manager Mathew Pawlak

Digital Media Director Nathan Frerichs Phone: 312-361-1681 E-Mail: nfrerichs@ ATMags.com

UniFirst’s new 66,000-square-foot, state-of-the-art industrial laundry plant in Chattanooga, Tennessee. (Photo: UniFirst)

Advisory Board

“The combination of the facility’s high-tech processing systems and our staff of dedicated uniforms and services experts will allow us to maximize service levels to area business customers.”

Spanning 7 acres, the company says its new facility also has an eye on the “greener” side of operations, supporting greater energy efficiencies through investments that include heat reclaiming equipment, contemporary rooftop HVAC units, latest-generation machinery that requires fewer natural resources (gas, electric, water and detergents) for the pro-

May 2022 • Vol. 48 | No. 5

[11] Changing Laundry/Linen Service Sales

A look at how Emerald Textiles has handled the pandemic shift to a more digital marketplace for sales and contracts

[12] Encouraging Laundry Employee Creativity

In this issue, the Panel of Experts offers ways to encourage employees to share creative ideas, help supervisors listen

[14] Q&A: Laundry Labor Update

Laundry industry recruiting expert shares the current state of, and strategies for, today’s challenging labor market

[23] Trade Ticker

Associate Publisher/ National Sales Director

Editorial Director

INSIDE:

[19] Classified Advertising

Publisher

Charles Thompson Phone: 312-361-1680 E-Mail: cthompson@ ATMags.com

[20] Source Directory

[23] Calendar of Events

duction and hygienic laundering of garments and textiles, and ecoconscious warehouse and office lighting.

In addition, all cleaning formulas and detergents are 100% environmentally friendly, and natural light throughout the plant offers a positive employee boost to the workday while saving on energy.

“We are excited to bring this world-class operation to the Greater Chattanooga markets to serve our local customer base,” says General Manager Timothy Spencer.

“Our Chattanooga facility hous-

es the very best of all the technological advancements we’ve made over the years and serves as a model for future UniFirst servicing operations.

“It also reinforces our ongoing commitment to delivering the highest-quality uniform products and personalized service to our local customers for many years to come.”

The grand opening ceremony included representatives from the local community as well as UniFirst executives and staff. The event concluded with a tour of the new facilALN ity and a catered lunch.

Clean shifts back to odd years Trade show heading back to Orlando in 2025, Las Vegas in 2027 ATLANTA, Ga. — Messe Frankfurt, organizer of The Clean Show, reports that after the 2022 edition in Atlanta, July 30-Aug. 2, the largest event in the United States for the laundering, dry cleaning, textile care services, supplies and equipment industry will shift back to odd years beginning in 2025.

The move comes in response to the unprecedented postponement and rescheduling of events and

trade fairs across the industry.

“Our goal in shifting Clean back to an odd-year cycle is to help restore balance to the international trade fair calendar as the industry recovers post-COVID,” says Greg Jira, show director. “We believe this decision is best for the global industry as a whole.”

The following edition of The See CLEAN on Page 4

David Barbe Janice Ayers Davis • Nick Fertig Deana Griffin • Cecil Lee Edward McCauley Jim Slatcher Main Phone: 312-361-1700 Fax: 312-361-1685

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POSTMASTER, Send changes of address and form 3579 to American Laundry News, Subscription Dept., 125 Schelter Rd., #350, Lincolnshire, IL 60069-3666. Volume 48, number 5. Editorial, executive and advertising offices are at 650 West Lake Street, Suite 320, Chicago, IL 60661. Charles Thompson, President and Publisher. American Laundry News is distributed selectively to qualified laundry and linen management and distributors in the United States. © Copyright AMERICAN TRADE MAGAZINES LLC, 2022. Printed in U.S.A. No part of this publication may be transmitted or reproduced in any form, electronic or mechanical, without written permission from the publisher or his representative. American Laundry News does not endorse, recommend or guarantee any article, product, service or information found within.

Opinions expressed are those of the writers and do not necessarily reflect the views of American Laundry News or its staff. While precautions have been taken to ensure the accuracy of the magazine’s contents at time of publication, neither the editors, publishers nor its agents can accept responsibility for damages or injury which may arise therefrom.

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4 MAY 2022 | AMERICAN LAUNDRY NEWS

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Issues and challenges I

n every issue of American Laundry News, we work to provide a variety of content to keep you informed.

Sometimes, we feature more articles that look into how other laundry and linen services operate or offer ideas for ways to increase quality and efficiency Other times, like in this issue, there is more content focused on keeping you informed about what’s going on in the industry and other factors that affect your businesses.

The fuel price story on page 1 is a prime example.

The price of fuel has been on the rise, but then it spiked when Russia invaded Ukraine. It costs more for laundry operations to pick up and deliver goods—an unexpected outlay.

I spoke with an expert in energy markets and the oil and gas

industry to find out more about the rise in price and future expectations. I also heard from three laundry operators who shared strategies for dealing with these higher fuel costs.

How about the way the pandemic changed selling and contracting business? You can find out

how one operation is working on this in a more digital environment on page 11.

Another challenge laundries face because of the pandemic is hiring and keeping employees, and I reached out to a laundry recruiting expert to provide an update on this on page 14.

Challenges? Yes. Insurmountable? No. By being flexible and creative, the industry will go on and thrive (and you never know who in your organization might offer that creative solution—see page 12).

And operations with 70-year histories like Kleen Kraft Services (page 1) show that laundry and linen services overcome and endure.

No matter the challenges and hardships, you continue to keep it ALN clean, everybody!

s ys tem s . com / s er v l e t / a r ? e v t _ uid=199&TrackCode=PR2).

Clean still has exhibition opportunities available, but space is almost sold out. Companies interested in reserving a booth should contact Jewell Kowzan, Jewell.

Kowzan@usa.messefrankfurt.com.

The Clean Show is organized in

collaboration with five industryleading associations: Association for Linen Management (ALM), Coin Laundry Association (CLA), Dry-cleaning & Laundry Institute (DLI), Textile Care Allied Trades Association (TCATA), and TRSA, the association for linen, uniform ALN and facility services.

From The Editor’s Desk MATT POE

Clean

Continued from Page 2

Clean Show will take place in August 2025 at the Orange County Convention Center in Orlando for the first time since 2005.

Subsequently, Clean will return to the Las Vegas Convention Center in July 2027, Clean’s seventh edition in this location.

“We are looking forward to returning to these cities with a history of successful Clean Shows,” Jira says. “The venues are excited to have us back, and the industry is definitely ready for the return of our regularly scheduled in-person events.”

Registration is currently open for the next edition of The Clean Show, which will take place this summer in Atlanta, Georgia (https://www.compu-

Top Stories Appearing on AmericanLaundryNews.com for the 30 Days Ending April 15 (WE) = WEB EXCLUSIVE

NEWS

COLUMNISTS/FEATURES

OUR SISTER WEBSITES

• Clean Shifts Back to Odd Years

• Healthcare Laundry Reports RecordBreaking Year

From AmericanDrycleaner.com:

• Uniform Services Provider Launches First National Campaign

• Effective Laundry Chemistry Solutions

• In Memoriam: Jim Watts, WSI (Washing Systems).

• Special Report: Laundry Operations and High Fuel Costs

• TRSA Recognizes Winners of Industry Awards WE

• Personal Customer Service Laundry Access

• Golden Star Acquires Premier Mop & Broom

• Eric Frederick: Specialty Item Strategy

• Zengeler Cleaners to Relocate, Update Location • Facing ‘Once in a Generation’ Challenges From AmericanCoinOp.com: • Is the Laundromat Business Right for You? • Laundromat Vets Inspired to Assist Industry Newcomer

COLUMNIST AT LARGE Eric L. Frederick, RLLD

Advice to young laundry professionals I

was very fortunate when I stumbled into the laundry industry to work under two wonderful gentlemen—Henry Palmer and Bill Hendrix—who both had not only the knowledge of the industry, but also the vision to see its future.

I was fresh out of college and had a major in recreational land management from the Forestry Department at Utah State University. Unfortunately, I was finding it hard to find a job, so I wandered into the local hospital and hoped to find a job in the housekeeping department so I could support myself until I could find a job in my major.

The hospital employment office had a different idea and sent me to the central laundry facility, which at that time was attached to the hospital. I knew nothing about the commercial laundry business and was not prepared for what I saw. But they were happy to put me to work manually loading and unloading 600-pound Washex washerextractors.

After the first day, I was ready to quit but the need to pay rent and eat kept me coming back. I soon found that I enjoyed the work and the diversity of the people I got to work with. I worked alongside many people from the island of Tonga and numerous South American countries. One of my fellow workers on the wash line was the son of immigrants from Finland.

After two weeks, I was promoted to washroom supervisor and then several months later I was promoted to an assistant shift manager. My college education opened the doors to my potential laundry career.

It was at this time that I got some great advice from these two gentlemen. Palmer explained the evolution of the industry to that point in 1972—how the commercial industry had changed with the advent of the home washing machines.

The home bundle laundry business had rapidly disappeared, which left the industry with more trained managers than jobs. This glut of managers was now rapidly reaching retirement age and there was a lack of young men in the field ready to take their place.

Hendrix took the time to explain the history of the laundry business as an essential service to hospitals, hospitality and restaurants— how the industry provided critical services to support these and other industries. He shared that it was, and would be for the foreseeable future, a good and secure industry in which to work.

Based on this information, and my love of working with people, I decided to make the healthcare laundry industry my chosen field of endeavor.

Today as I look at the industry, I would like to offer a little advice to the young men and women who are just starting out in the industry.

The laundry industry has a bright future in front of it. I have seen many changes over the years in textile products, laundry chemicals, processing equipment, and the support and technology used in the business.

To be an effective laundry professional in today’s industry requires an agile mind and one that is always looking to learn new things. Top management jobs now require a Bachelor of Science degree, but education without learning the hands-on skills associated with laundry production in my mind leaves a manager improperly prepared for the changes to come.

I was blessed with working my way up from the bottom, but if you did not get this opportunity, then provide it for yourself. Take off the shirt and tie and get directly involved in production in each area of your operation. What you will gain in knowledge and insight is well worth the time you will invest.

If, however, you entered the industry as a production worker and hope to become a manager one day, then make plans to take night classes and advance your education. As you gain knowledge, your ability to improve your laundry operation will also grow.

Secondly, embrace the history of your industry. The laundry industry has always been, and will always be, an entry-level position for recent immigrants. It is dependable work with skills that can be shown and taught without a solid grasp of the English language.

Reach out and cultivate opportunities to recruit the recent legal See FREDERICK on Page 18

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6 MAY 2022 | AMERICAN LAUNDRY NEWS

Kleen

Continued from Page 1

“Our 70th anniversary is a celebration of my grandfather’s enterprise, my father’s vision and our family’s commitment to serving our customers with reliable, accountable uniform rental services,” shares owner Fred Antman, and third generation of the family involved with Kleen Kraft.

KLEEN HISTORY Albert operated Kleen for four years until 1956 when his son, Seymour, joined the company after graduating from USC, shares Marilyn McCarty, marketing manager.

Seymour moved the business into a larger building and invested in new laundry equipment. In the late 1960s, the company made a move from retail laundry to commercial laundering with linen and uniform rental service. Further growth took place after Fred, Seymour’s son, joined the business in 1975.

Fred took over the leadership of the company in 1993 and has overseen a steady expansion of the business year after year.

Kleen Kraft acquired Supreme Laundry in 1978 and Pride Uniform Rental in 2004. With the purchase of Pride Uniform, key personnel joined the business. Boris Zaidman came on board to serve as vice president and general manager. Bob Halstead currently serves as director of sales and service.

“One thing that makes Kleen Kraft special is our many longterm employees,” McCarty says.

“There are several members of staff at the plant and offices that have worked for Kleen Kraft for

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40 years, and most of our route service reps have worked here for five, 10 and 25 years.”

In 2020, Kleen Kraft achieved Hygienically Clean Certification in Food Safety from TRSA, the association for linen, uniform, and facility services, and is the only uniform rental company in Southern California to be certified by the state as a Small Business Enterprise (SBE).

“We are proud to be the only uniform rental company in California to be SBE certified,” shares McCarty.

KLEEN OPERATION Kleen Kraft Services covers the territory in Southern California designated as Greater Los Angeles, which includes L.A. County, Orange County, and portions of San Bernardino and Riverside counties.

“We provide uniform rental services, along with towels, mats, facility supplies, and related products to food processors, industrial manufacturers, automobile dealerships, machine shops, and many other service industries where rental garments help improve safety, cleanliness, or create a more professional image for staff and field workers,” McCarty says.

She says that food processors are particularly concerned with cleanliness and sanitation and besides being certified by TRSA as Hygienically Clean for Food Safety, Kleen also offers a full HACCP (hazard analysis and critical control points) Program to support food processors in protecting the food supply.

“For auto dealerships and service workers who call on businesses, homeowners or retail clients, a professional image wear program is important to establish confi-

Greg Delgado, who has 30 years of service with Kleen Kraft, sets out on his route.

Rick Antman, fourth generation of the family involved with Kleen Kraft Services, performs ATP testing on garments. (Photos: Kleen Kraft Services)

dence and promote brand awareness,” McCarty points out. “When we provide services to machine shops, industrial manufacturers and logistic firms, the safety of workers often comes into play.

“We work with HR or quality control directors to determine the right uniforms specified for ease of movement, flame protection, enhanced visibility and other features to help workers stay safe on

the job.”

Kleen Kraft runs out of two facilities: a plant in downtown Los Angeles and an office with a warehouse in Commerce. The company runs a single shift five days a week at the production plant, in the corporate office and for all route drivers, processing about 100,000 pounds of laundry per week.

“Our tag line is ‘The Accountable Uniform Company®,’ so we stand behind the quality of uniforms and the cleanliness of our garments after laundering,” McCarty says.

Kleen Kraft has an in-line repair system that allows the company to keep users’ garments together, eliminating shortages and missing or damaged garments.

“When our business started there were over 100 locally-owned uniform rental companies in the area,” Fred says. “Now we are the sole independent firm.”

For the customer, working with a family-run business is more direct, has less red tape and is a friendlier experience than dealing with a large, remote corporation, says McCarty.

“When we talk to prospective customers, we hear a variety of complaints about other providers, from product shortages to incomplete or missing deliveries, damaged and dirty garments, or rising prices and unexplained fees,” she says.

“However, the most frustrating complaint we hear about other uniform rental companies is that customers will sometimes go days, or even weeks, waiting for a response to their questions or complaints. A real person answers

the phones in our office!

“We are proud of our ‘60-Minute Culture,’ which means we respond to questions or concerns quickly— usually on the spot. Some requests require a bit more investigation, so we guarantee to get back to customers or prospects with answers within one hour or less.”

KLEEN TOMORROW McCarty says the company anticipates sustained growth within its territory as it consistently improves its processes and continues to compete with national and non-local providers.

During the past two years, most businesses have had challenges working through the pandemic, but she says Kleen Kraft has been fortunate to have a diverse client base, most of which were designated as essential businesses.

“With the increasing awareness of the need for cleanliness, uniform rental and commercial laundering moved forward in the consideration of many operations managers and human resource professionals, and the need for professionally cleaned garments, sanitized towels, and cleaning supplies became a necessity,” says McCarty.

Kleen Kraft is building on this awareness along with working into its fourth generation of family ownership and management.

Fred’s son, Rick Antman, has been the director of operations for many years.

“As we kick off our 70th year in business, I’m thrilled to have my son onboard to continue the family business for years to come,” ALN Fred says.

8 MAY 2022 | AMERICAN LAUNDRY NEWS

www.AmericanLaundryNews.com

Fuel

Continued from Page 1

and laundry operation representatives to get their views on the situation, plus offering strategies to help deal with the costs.

ENERGY MARKET, OIL/GAS INDUSTRY VIEWPOINT Eric Smith, a professor of practice at the A.B. Freeman School of Business at Tulane University in New Orleans, is an expert in energy markets and the oil and gas industry. He is the associate director of the Tulane Energy Institute and teaches in the Master of Management in Energy program and the Energy Specialization program.

Smith is also the Energy Committee chairman for the World Trade Center of New Orleans, and he says current high fuel costs, for the most part, come down to the high cost of transportation of the heavy crude oil used to make gasoline and diesel fuel.

And the Russia-Ukraine war is putting a squeeze on the amount of heavy crude available.

“There are certainly other factors going on, but essentially when you talk about gasoline and diesel, which is the fuel you would be worried about, half the cost of the fuel is the cost of the crude,” he says.

“And that’s not counting the impact of having to go in and redo the crude slate (the mix of crude grades) in the refineries to work around the lack of input of this heavy crude from Russia, which we can work around and it’ll have some effects.”

In general, Smith doesn’t think there will be a massive impact on

(Image licensed by Ingram Image)

U.S. fuel capacity, but what the country will see is sort of a “higher-for-longer” price based on the uncertainty involved with Russia and Ukraine.

“Even if we were magically to have an armistice, a ceasefire, tomorrow, it will still take months to get everything balanced out again and get the crude flowing in the direction it was flowing before all of this happened,” Smith points out.

“But typically if, for example, we have to haul more crude down from Canada in rail, the rail freight is three times what the freight is on the pipeline,” he shares.

“And that will trace through to the delivered price of the crude to the refinery and then the refiners are going to add that onto the price of the finished product coming out the other side, most of which are diesel and gasoline.”

Smith says that if the Keystone XL Pipeline were in place, there wouldn’t be the high fuel surcharge involving rail freight to get Canadian crude into the United States.

“And we could probably do a better job on keeping prices stable than when we have to use this

more expensive transportation system,” he says.

“As I said, it’s roughly three times the cost to go by rail as it is to go by pipeline. Let’s say we were spending four dollars a barrel, and I don’t know what the exact numbers are, but let’s say it’s four dollars a barrel to use the current Keystone Pipeline, and presumably would cost about the same for the Keystone XL. Now we have to spend $10 or $12 a barrel to get it down. That’s going to trace right through.

“One of the rules of thumb is that every $10 change in the delivery cost of the crude is about 25 cents a gallon for the fuel that you buy at the pump.”

Smith says the crude cost itself and the refinery operating costs are going to be mostly uniform across the country, but the transportation is going to be a function of where in the country people are located.

“So, if you’re down in the Gulf Coast, where we have a lot of crude available to us and a lot of these so-called complex refineries, what you’re going to see is an uptick because the refinery needs to make adjustments to operate,” he says.

“They have to try and optimize around the constraint on the supply of heavy oil.

“If you’re in the middle of the country that doesn’t have complex refiners, it runs on light sweet crude, it’s not going to make any difference at all.”

California has its own issues, according to Smith, in large part driven by factors such as the drought and the fact that the state imports a lot of the crude they use from places like Columbia and Ecuador.

“They will have to make some arrangements, and they are the more likely ones to say here’s a loan for everybody who wants to go buy an EV (electric vehicle),” he says.

“They have the highest prices in the country for gasoline. They could unilaterally reduce their state taxes. Several states are talking about doing that. Here in Louisiana, our state is about the same as the federal tax, about 18 and a half cents a gallon. Out in California, it’s a couple of dollars.

“Governor (Gavin) Newsom would probably like to get re-elected. I can see where he’s got more running room, for example, than the guys in Louisiana. They could cut it out, and it’s a rounding error.

If he cuts it out it’s a dollar a gallon at the pump kind of thing.

“So that would be the sort of thing I would expect to see coming out of California: adjustments in their temporary adjustments and their environmental laws.”

Part of federal and state governments’ fuel price strategies will likely be influenced by 2022 being a mid-term election year.

“I think that (President Joe Biden) would certainly like to see the prices come down,” Smith points out. “He’s trying to get people re-elected in the midterm elections, and all of this is not

good for them. Typically whoever’s in charge when you have a price spike in fuel loses representation in Congress, so that’s what he’s worried about.

“And he’s not worried about long-term effects. What he’s worried about is how can he show that he’s doing something to ameliorate the high prices, and that can include unsustainable releases of crude oil from the Strategic Petroleum Reserve. He’s already got a couple of those in the works.

“Originally, he was just trying to save money on the budget, but now if we could, for argument’s sake, flood the Gulf Coast states with oil that the government would sell cheaply out of the reserve, that would tend to dampen or reduce those prices going into these complex, refineries.”

Smith says that sort of strategy on the part of President Biden would only have a short-term effect. It wouldn’t be sustainable, but it would possibly get the president and his party through the elections.

Another option would be for the president to push legislation through Congress that would enact price controls, he says.

“We did that a couple of times in the past, reacting like in ’73 when we reacted to the Arab Oil Embargo,” Smith says. “That was one of the times when we put some price controls on.

“More recently, we did it with the natural gas and it took us 20 years to sort it all out. We had prices for new gas and old gas and gas that was redeveloped from old wells and all this sort of thing.

“He could do this with executive action. He could very well be proved wrong, but while we were See FUEL on Page 10

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10 MAY 2022 | AMERICAN LAUNDRY NEWS

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Fuel

Continued from Page 8

sorting it out in the courts, it might take a couple of years, it would at least get him through the election.

“He could put some price caps on refined products. Again, not sustainable, pretty inefficient economically, but it would serve the purpose of getting a few congressmen elected.”

Smith says the long-term effects, those factors that will take the longest to normalize, are the things that involve severed trading relationships with Russia, like the disruption of trade routes and financing solutions due to sanctions being imposed on the country by governments around the world.

“A lot of the world gets its crude from Russia,” he points out. “When Russia’s running flat out, it’s like the No. 3 supplier of crude. We don’t buy a lot, but other people do, particularly the Europeans buy a lot of it. For us, it’s 3% of our crude supply. For the Europeans, it’s like 30%.

“Not only are the trade routes being disrupted but the banking financing those movements is shut down. The so-called SWIFT (Society for Worldwide Interbank Financial Telecommunications) system is out of whack at the moment, which is the banking system that allows the central banks to clear the loans and the letters credit and all that sort of thing.

They just simply aren’t happening now.”

Smith offers two ways businesses can deal with increased fuel costs (besides enacting transportation surcharges). The first is to limit delivery trips.

“If they were making two deliveries a week to my house, now they’re making one,” he says as an example. “That’s certainly was happening with my laundry and everybody else’s.

“And I think some of that is the fact that they can save a little money on the drivers and the mileage on the trucks, assuming the trucks have the capacity to handle the extra load. I would think they’ll make those kinds of adjustments almost immediately.”

Smith’s second recommendation is to “shop around” for the best fuel prices.

“If the crude’s coming in by ship and the refined products are coming in by ship, which certainly happens up in the New York area, you will end up with very little effect other than the cost on the crude itself, but the transportation won’t change because they don’t use rail,” he says.

LAUNDRY/LINEN SERVICES VIEWPOINTS For laundry and linen services, the immediate effect of the dramatic spike in fuel prices has been the unexpected, unplanned increase in their fuel costs.

(Image licensed by Ingram Image)

“We’ve definitely been impacted by the rising cost of fuel,” says Brad Watlington, owner of HMT Industrial Laundry in Pangburn, Arkansas, which specializes in serving smaller to mid-sized businesses. “It’s increased our fuel charges by 35%.”

Jason Hartsell, vice president of operations for United Hospital Services LLC, a cooperative healthcare laundry in Indianapolis, says his company has also experienced an increase in fuel expenses due to the unplanned increase in the cost of fuel.

“It’s also had the impact in that we now must take another look at some of the day-to-day habits that contribute to increased fuel usage such as idle time and route efficiencies,” he says.

David Potack, president of Unitex, a medical uniform and linen rental company in Elmsford, New York, says that high fuel costs are causing all companies to evaluate routing strategies and look for efficiencies, no matter how small.

“To reduce costs, we’ve streamlined our driver routes to ensure we’re not backtracking or covering the same areas multiple times,” shares Watlington.

“Using these steps, we’ve been able to absorb those costs without having to pass them on to the customer as a fuel surcharge.”

Hartsell believes that fuel price should not affect the service provided, but businesses should be taking a look at what ancillary non-revenue generating runs are taking place, such as extra pickups or deliveries that are off of rotation.

“It will also lead to many companies examining the profitability of long-distance runs,” he says.

“I’m sure that many businesses will add or increase their fuel surcharges or look to shed the unprofitable runs.”

“Our view is that a cost shock like the current fuel price spike cannot and should not impact

customer experience in any way,” Potack agrees. “We need to persevere through this challenge, but customer service is non-negotiable.”

“If prices continue to rise, I’m not sure how we’ll avoid sharing those costs with the customer,” Watlington says.

Hartsell thinks that in the long term, there will be some hesitancy for operations to set their fuel budgets.

“I think a lot of us have become complacent in the fuel market and what the long-term forecast looks like,” he says. “We utilize the U.S. Energy Information Administration’s (EIA) forecasts as one of the primary sources for budget purposes, but the current situation has shown that an unplanned global crisis can turn an entire market upside down very quickly.”

Besides the increased fuel costs, Hartsell says there is going to be a “trickle-down” cost increase in all aspects of doing business.

“We will see fuel surcharges on everything from linen and chemical deliveries to lawn care,” he says.

“When these surcharges first started being added on a dozen years ago, the thought was that these were temporary but as diesel prices started to level off and then decrease they never really went away.

“I incorrectly thought that businesses would move the fuel costs from a separate line item into the price of goods, but it has remained a separate fee and will probably remain that way.

“When we couple the shipping issues that we experienced in 2021 with the fuel prices in 2022, it’s more expensive and there is a higher level of difficulty to conduct day-to-day operations.”

Hartsell shares that the EIA is forecasting stabilization in Q2 with a decrease in the second half of 2022, but there is a great deal of uncertainty due to the war in Ukraine.

“We will probably see increased domestic production of oil and natural gas, which should help for the next few years but increasing some sustainability through electric or alternative fuels will leave us in a better position,” he shares.

“I’ve not seen a lot of people talking about what natural gas will do in Q3 and Q4 but that is a concern. Already in Europe, they have seen an all-time high on March 7; it’s presently up over 90% over last year.

“The U.S. in 2021 was the largest exporter of liquefied natural gas to Europe with Russia accounting for 20%. I’m certain that as the U.S. and other countries fill in the gap created by the ban on Russian imports, we will see increased prices domestically for natural gas. This will also most likely have some impact on the cost of goods from European manufacturers.”

One positive Hartsell notes is that the transportation market may start to see some headway made in electric, plug-in hybrids (PHEV) or alternative fuels.

“When the price of fuel climbed in 2008, we started to see some options start to come to the market such as compressed natural gas (CNG), but they never seemed to gain widespread traction,” he points out. “I feel that our market is in the right place for electric or PHEV delivery vehicles.

“One of the downfalls of large electric trucks powered with batteries is the weight of the batteries.

As an industry, we do not typically underutilize the weight capacity of our delivery vehicles, and battery packs would have minimal impact on our load capacity.”

The other advantage Hartsell sees with this type of option is the ability to recharge vehicles on-site.

“When we originally researched a CNG option, there was a very large capital expenditure associated with putting in the necessary infrastructure to refuel the vehicles,” he shares. “The barrier to entry for

electric would be much lower.

“When we figure in the time savings by recharging on-premises, fuel savings, potentially reduced maintenance costs, etc., we could be in a situation where a 25-40% premium for electric or PHEV could be worthwhile.

“The primary issue right now is a somewhat restrictive range of 100-200 on Class 6 (GVWR of 19,501-26,000 pounds) and Class 7 (GVWR 26,001-33,000 pounds).

Some well-known manufacturers are close to releasing Class 6 and 7 trucks with a range of 230 miles which would be able to accommodate roughly 90% of my straight truck runs.”

“Some companies with smaller delivery vehicles may look at alternatives in terms of electric, LNG (liquefied natural gas) or a power source alternative to gas or diesel fuel,” agrees Potack. “That’s difficult for companies with larger trucks to do this in 2022 as the infrastructure really doesn’t exist, yet.”

Potack thinks that elevated fuel costs will last for some time; however, he does think they will begin to moderate to some degree between now and July.

“I think that cost of service will increase as the industry is not immune to inflation, which I also think is not at all transitory,” he says.

“A new cost floor has been set and will likely never revert back to pre-pandemic levels.”

Hartsell points out that laundry operations can’t control the price of fuel, but they can conserve wherever possible.

“It may be worth looking at aero add-ons to trucks and trailers to squeeze a little more mpg,” he says. “We also can do simple things like reducing idling and driving at more efficient speeds while on the roads. If it’s possible to avoid traffic by conducting off-hour runs it would make sense to do this. We can also examine our routes and make sure that we are being efficient and not adding unnecessary miles to the route.

“Some of these things will require driver training to change habits. Some drivers may have gotten in the habit of driving miles off route to go to their favorite lunch stop, with increased fuel prices this 5-10 mile detour now has added considerable expense to the daily fuel costs.”

“Conduct a holistic review of current delivery models and routing and see where the opportunities present themselves,” Potack suggests. “Invariably, some of these opportunities come with tradeoffs or negatives, but it’s important to really review in detail to see what mitigation steps, if any, can be implemented.”

Potack believes that any challenge like current high fuel prices should lead to long-term improvement for the companies that are most engaged in their business.

“Fuel prices are cyclical but this elevated cycle feels like it will last ALN for some time,” he shares.

AMERICAN LAUNDRY NEWS | MAY 2022

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11

Changing laundry/linen service sales

BY MATT POE, EDITOR CHICAGO — The COVID-19 pandemic caused many changes in the business environment. One of the most drastic changes? Forcing B2B businesses to buy and sell online.

A study by McKinsey says that only about 20% of B2B buyers hope to return to in-person sales, and these customers have found digital service to be effective.

The Harvard Business Review says that the pandemic has placed new emphasis on relationships, providing solutions, not products—and the appropriate digital technology is part of these relationships and solutions.

So, what are laundry and linen services doing in this new sales and marketing paradigm to effectively reach and serve their customers?

American Laundry News communicated with Emerald Textiles, a provider of healthcare linen and laundry services headquartered in San Diego, about how it has handled the online business shift.

Robert Hines, vice president of sales, points out that, traditionally, sales and new business for health-

care linen service providers have been conducted in person.

“Over the last two years, especially with hospitals and healthcare offices ceasing in-person meetings during COVID-19, everyone has had to adapt to virtual communication (Zoom, phone or e-mail),” he says.

“This switch varied dependent on the level of relationship since it was easy with customers and known contacts; on the contrary, with new contacts, it was a format that everyone had to get used to, almost overnight.

“Now looking into the future, I see virtual meetings becoming more important as an alternative to conduct efficient, time-sensitive meeting planning.”

However, Hines says virtual communication will never replace the high value of face-to-face customer relationship building for Emerald.

Online meetings were always considered impersonal, and he points out that healthcare is a very personal, close partnership type of environment.

“That’s something Emerald still prides ourselves in, delivering inperson, dependable 24/7 service and

ensuring customers know exactly who their Emerald team is and that starts with building the foundation with our leadership team and inperson sales meetings,” he says.

Egbert Dugall, vice president of customer relations, says that as Emerald has transitioned into a virtual world of communication, it’s been important to have account managers properly trained with various platforms (e.g., Zoom, Teams, etc.) to effectively communicate with customers.

“We find that a proactive approach with any/all communication channels must always remain open to assure a successful partnership,” he says.

“Availability is instrumental to maintaining a happy customer, and Emerald’s account managers are easily accessible through multiple sources of communication.

“This group is responsible for being the key liaison between customers and appropriate Emerald departments to answer questions or fix any concerns. Emerald is about delivering exceptional service through, and even greater expectation of, good communication, so we make sure that our account man-

agers are always following proper phone and e-mail etiquettes.”

While Emerald has worked to maintain face-to-face contact with its customers as the pandemic winds down, Hines says that the digital contract has become an effective tool.

“The majority of all contracts signed in the last year plus have been completed digitally through DocuSign,” he shares. “I find it to be a very effective and fast way to get contracts completed once all terms have been negotiated.

“Digital contract tracking also improves on readability, tracking changes and levels of review and approvals across organizations.

Digital contract quality is much better than the days of multiple scans, back and forth, pulling physical contract files and overnighting for multiple signatures to get fully executed.”

Whatever percentage of in-person and online sales and marketing a laundry and linen service uses, customers “need effective service support that is easy … yet effective in controlling costs through a proper linen management program,” says Hines.

“Our sales team and our customer experience team work together to ensure the goals of the customer, from initial meeting and contract phase, are being met all the way down the account manager and Emerald service team.”

Dugall says that a smooth transition of responsibility to the account manager from the sales team is vital to meeting all customer expectations.

“Having a sync relationship between sales and service is felt by the customer in where they’re not over promised and under delivered by service,” he says.

Hines agrees that overall relationships and proven service are key drivers in the industry.

“The linen industry is at a point where companies are sinking or swimming and those that are swimming have shown a keen interest in supporting their healthcare partners while continuing to re-invest into their business,” he points out.

“This ties directly into our high renewal success rate with our customers. Emerald firmly believes partnership between both parties is critical to the success of a linen and ALN laundry service program.”

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PANEL OF EXPERTS

Encouraging laundry employee creativity

“We’ve had a few ‘insurmountable’ problems solved by employee creativity— no matter the department.

How can we encourage our employees to share creative ideas and train supervisors to listen better?”

Hotel/Motel/ Resort Laundry

Chemicals Supply

Kelly Reynolds

John Schafer

Sea Island Acquisitions, Sea Island, Ga.

Diversey, Fort Mill, S.C.

T

he best way to encourage employee creativity is to communicate with them about any issues that need solutions.

It is also a great idea to let them know that if they have an issue, they can communicate it and then solicit solutions from them.

I have been in this situation before and my approach was to let my people know what was going on—what was needed and what my ideas were to make it happen.

Then, I would let them know that if they had any ideas, I would be willing to listen and if something sounded like it would work, then we would try it.

It was also important to make sure that people have a stake in the outcome. Otherwise, why would they want to bother with input?

To train supervisors to listen better, I point out that all employees have a starting point.

Managers and supervisors typically have more experience and training. However, some subordinate-level employees may have training and experience you are not aware of. Most certainly people have different ideas about how to accomplish the same thing.

So, it is a good idea to ask people how they would do this or that since life should be a continuous learning and improvement process. It is important to listen without thinking of a response before the person is finished talking. That is a skill that most people need to work on to do effectively.

One of the most important aspects of listening that I have discovered is to be honest with people and communicate with them what is expected, what is going on and why things are happening the way they are.

If higher management says you need to do such and such,

F

(Image licensed by Ingram Image)

tell your employees that upper management says this is what we need to do. Then ask, “Do you have any ideas on how we can do better?”

Equipment Manufacturing Al Adcock B&C Technologies, Panama City, Fla.

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o engage your employees in any meaningful way requires a strong company culture of trust.

Most businesses singularly focus on business strategy and provide little focus on the culture of the company. Culture change is a tremendous enabler of improvements in general because it gives the employees what they want: a feeling of belonging.

David Brooks wrote in The New York Times about what he termed “thin” and “thick” cultures, where thin cultures take advantage of people’s strengths and treat those people as resources to be marshaled.

They are thin since they are shallow and see-through, lacking substance. These thin companies are also unremarkable and leave no memory on customers or former employees.

Thick organizations make an impression that lasts and share collective rituals, origin stories, ideals, language and a common goal.

“Thick institutions have a different moral ecology,” Brooks writes. “People tend to like the version of themselves that is called forth by such places.”

When people like this version of themselves that is called forth, they will work hard for it and bond with others who also work there. Cultures like this attract talent, and without it, talent flounders.

Developing a strong company culture requires a believable and achievable mission statement as well as top-tier transparent communication.

The desire of an employee to make the most of their talent represents a huge opportunity for organizations. Allowing them to develop and engage their natural talents sets the stage for leaps in productivity and customer engagement.

Transparency in the culture impacts the entire organization and produces highly engaged employees and it is easy to default to transparency. Instead of asking yourself, “Is it absolutely necessary to share this?” ask instead, “Is it absolutely necessary to conceal this?”

Finally, ensure that you are recognizing and rewarding these valuable contributions.

Recognition is incredibly important to a company’s culture and leads directly to lower turnover rates and higher productivity.

When you add inspiration to the mix, productivity skyrockets.

The Harvard Business Review reports that if satisfied employees are productive at an index of 100, then engaged employees produce at 144, almost half again as much.

But then comes the real kicker: inspired employees score 225 on this scale. In other words, it takes 2.25 satisfied employees to generate the same output as one inspired employee.

Richard Branson has it right: “Take care of your employees and they’ll take care of your business. It’s as simple as that.

Healthy, engaged employees are your top competitive advantage.”

irst, communicate with your supervisors your desire to have employee input on issues.

Make sure they understand that you are encouraging their input.

Make sure your supervisors are supportive and promote employee feedback.

Second, communicate with your employees your desire to gain their input. Give details of some of the issues you are facing and ask for their solutions.

Make sure they understand that you want all their ideas— however crazy they might be.

Brainstorming works best if there are no restraints.

Make it a contest. Have rewards. Reward people for input—not just implemented ideas.

Make gaining their input easy—a suggestion box or an e-mail to gather their ideas.

Periodically communicate the ideas, even if not implemented, that the employees have shared.

Have recognition for those employee ideas that were implemented.

Healthcare Laundry William Muse United Hospital Services, Indianapolis, Ind.

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mployee engagement is important regardless of industry or job function, but especially so considering the many labor challenges we all face in our workplaces today.

As the frontline worker, the employee sees the many challenges that we face in our operations firsthand, and if you walk about and look closely, you might even find some questionable, albeit ingenious, fixes with-

AMERICAN LAUNDRY NEWS | MAY 2022

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in their work environments.

That said, often some of the most basic conversations such as “How is your day going?” can lead to conversations that provide a new solution or create that “aha!” moment that can lead to positive change within the workplace.

We should never forget that ingenuity comes from the many challenges we all experience within the course of completing even the simplest of tasks. Your employees just want to do their job and do it well.

If we take the time to truly listen, we can often learn quite a lot from them!

Supervisors can certainly be challenging when attempting to foster the desired active listening skills as many supervisors have been in the industry for quite some time.

That said, as with any initiative, a top-down approach has been proven time and again to show great success.

If we as leaders take the time to show what active listening looks like, we can foster an environment in which supervisors not only have the skills and tools necessary to do so, but they see

the value in these conversations and the value that can be gained from our team members regardless of job function or level.

Long-Term Care Laundry Juli Reding Wood-Lawn Inc., Batesville, Ark.

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egardless of how big or small a company may be, we are always looking for ways to improve by being more costeffective and improving employee retention and customer satisfaction.

To accomplish those things, we should use our greatest asset: our employees.

Employees are an invaluable resource of ideas and in helping to solve problems. We should always remember that a fresh perspective could provide that breakthrough you need to help solve a chronic problem you’ve been struggling with.

Most of them know the com-

pany as well as you do. They are the ones who are completing the day-to-day tasks, and they can see some things that could be improved upon.

So, what can we do to encourage employee creativity and for them to share those creative ideas and problem-solving solutions with the company?

I would say step one is to be an ACTIVE LISTENER. Listening is one of the most important skills you can have.

We should teach active listening to all employees so we all can understand what people are really saying in conversations and meetings.

Most of us are truly not good listeners. If we were, we would have already solved several problems. We have to make a conscious effort to hear not only the words that another person is saying but, more importantly, understand the complete message the person is communicating.

You must pay attention to the other person very carefully. You cannot allow yourself to become distracted by whatever else may be going on around you, or by mentally preparing a rebuttal while the other person is still speaking.

Nor can you allow yourself to get bored and lose focus on what the other person is saying.

We want to welcome ideas from all levels and all departments of our organization. You know great ideas and solutions can sometimes come from an unexpected source. That one employee who generally keeps to themselves could have the solution to the problem.

Some employees may feel intimidated and have a fear of embarrassment or anxiety. So, let’s remove any communication barriers so employees can have the ability to share. Tell them they can drop off a note, e-mail you, leave you a voicemail or mention the idea in a meeting.

We all need to remember that there are no “bad” ideas. So, avoid criticizing any ideas. When someone gives you an idea, you should acknowledge and respond effectively.

I would start giving employees more independence. This lets employees know that we trust and value them.

When that employee hired on it was to do a job, so we need to let them do the job. This can sometimes lead to an employee

13

making mistakes or decisions you would not have approved of, but it isn’t the end of the world. I for one have learned and grown from mistakes I have made over the years.

We need to remember as long as the work is being done, deadlines are being met and the company is seeing an increase in profit, there’s no need to constantly look over the shoulder of your employees.

Give employees more flexibility to try an idea. If the idea fails, discuss what went wrong or why the idea was not really feasible.

Failure can be a learning experience that can lead to the next idea that just might pan out.

Over the years I would say a highly creative and fun way to get employees “brainstorming” and engaging in the workplace is white butcher paper.

You can take large sheets of butcher paper and hang some up on the wall by the time clock and in the employee breakroom. You put some butcher paper sheets on the breakroom tables.

Wherever you put the butcher See EXPERTS on Page 15

14 MAY 2022 | AMERICAN LAUNDRY NEWS

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Q&A: Laundry labor update Recruiting expert shares the current state of, and strategies for, today’s challenging labor market

BY MATT POE, EDITOR

aligned with their skill set due to the lack of supply of talent.

CHICAGO — The current job Ghosting from companies and market in the United States is one candidates is happening more. of the most unusual the country Today, the ability to have a frank has experienced. and direct conversation is a dying Job openings remain high art. Ghosting, either from an while worker shortages continue employer or candidate, is poor since many people are hesitant business acumen and betrays a to return to work after isolating lack of empathy when it comes to during the COVID-19 pandemic. appreciating the amount of effort Almost every industry is facthat goes into the job hunting and ing a lack of workers to fill jobs, hiring processes. including the laundry and linen With today’s technology and services industry. communication tools American Laundry available to all of us, News communicated with ghosting should never Deana Griffin, president be a factor. A simple of The Griffin Group, a communication can be specialist in recruiting the difference between employees for uniform a good or bad employer and linen/textile, food, and a consumer brand. healthcare, and service This statement also industries for 23 years, implies the same meanGriffin about the state of hiring ing when it comes to and retaining employees a candidate—the difin the industry. ference between a good and a bad candidate. Candidates ghost What’s the current state of employers out of “fear’ and “ego.” hiring/training/retention in the Clients “ghost” because of better laundry industry? candidates and lack of decisiveness Several things are taking of whether to hire or not to hire. place regarding this job marThe labor shortage is still a ket. Companies are experiencing major concern. The rental uniform a candidate job market vs. an and linen/textile industry is one of employer-driven market across the hardest industries to work in the board for all industries. and attracting top talent is more “Leading the market” compensachallenging. This isn’t a glamorous tion packages are being offered industry and one that most indiin order to attract talent. Workers viduals don’t consider when decidare fleeing the urban areas to rural ing on a new career opportunity. areas and are slow to migrate back.

The old adage applies here, There is an increased volume of “You get more flies with honey.” job opportunities for all positions Employers need to “sell” the potenwithin the industry. Laundries are tial candidate on why they should cross-training employees for muljoin their organization during the tiple positions. interviewing process. Employers Retaining employees is harder need to communicate the pros to than ever due to a plethora of why it would be beneficial for canjob opportunities. If an employee didates to make a transition. isn’t happy, they will immediately Hiring decisions need to be start the search process for new shortened due to a plethora of opportunities. They are switching other career opportunities. If you industries more so than ever and snooze, you will lose a top talentthe “Great Resignation” is here. ed candidate, which has a trickleThe nation’s “quit rate” reached a down effect within the organiza20-year high in November due to tion. Top talented individuals and the COVID-19 pandemic. job seekers are receiving multiple Working remotely remains a contacts for great opportunities top factor when considering new per day, which has increased due job opportunities in 2022. to the labor shortage we are expePay increases are failing to keep riencing today. up pace with the inflation rate Employees are handling more job of 6.8% reported in November. responsibilities today within their Benefits and other perks are being job descriptions due to labor shortevaluated post pandemic in order ages, which causes burnout, employto attract talent. Finding a new ees seeking new career opportucareer opportunity is easier today nities, low employee morale, lack vs. prior to the pandemic. of effective communication, work ethic challenges and increased hours What is affecting labor most without increased wages. (fear, wages, etc.) at this time?

Employers are faced with How are laundry operations increased wages/salaries in order dealing with fewer employees? to attract top talent. Employees This issue causes employers can demand a higher salary that is to examine their entire business

model. Companies are: • Looking for ways to outsource, automate (robots).

• Addressing issues of longer cycle times for sales, service, product and overall operations.

• Hiring temporary workers in the interim and, hopefully, they can become full-time employees.

• Transferring talent to locations where there are labor shortages if they have multiple locations (looking for talent in-house).

• Forced to create and offer more perks/incentives for their employees.

• Making retaining employees a priority because a record number of employees are quitting now—the “Great Resignation.”

• Being flexible with employees’ schedules—working remotely.

• Hiring better talent in order to fill two or three positions vs. one.

• Considering an intern or creating apprenticeship programs.

Also, temporary foreign workers are possible candidates. According to the press release from Homeland Security, the Department of Labor (DOL) made more visas available for the first half of the fiscal year— 20,000 H-2B visas.

Are you seeing any indications that workers will return to the industry or that new employees will start taking positions?

Several indicators are apparent, starting with operations offering “leading the market” compensation plans.

Inflation has increased the cost of living, along with increased house prices and rental increases.

And the $400 weekly unemployment benefits expired and stimulus checks have ceased. There is now a child care tax credit when employees hire a nanny or other child care provider.

Business demand has created more career opportunities, and there are a lower number of COVID-19 and variant infections.

Finding a new job could mean less of a commute for employees due to the cost of gasoline.

It’s also a time of business closures and start-ups, and businesses now have available workspaces with the right tools and information for the job.

What methods for attracting new employees are working?

Many methods are available and working, such as: • Hiring an industry recruiter.

• Implementing a simple and

(Image licensed by Ingram Image)

fast hiring plan.

• Employee referrals with incentives.

• Networking.

• Social media.

• Advertising in trade magazines, newsletters, banner ads.

• Job boards (expect to pay more because with each click/view the employer incurs a cost).

• Internship, apprenticeship programs.

• Recruiting from the military and veterans talent pool.

• Jobs posted on the company website—with a video.

• Staying in touch with passive candidates for future career opportunities.

• Visas are available.

• Beating the competitor compensation package. Market test your current pay structure and increase accordingly to attract top talent.

What strategies for retaining employees are working?

Again, there are many ways the rental uniform and linen/ textile industry can better retain employees, including: • Flexibility, which increases productivity.

• Re-evaluating current compensation plans and adding perks, offering wage increases where warranted, annual reviews evaluated every six months vs. annually.

• Investing in ongoing training options for employees.

• Communication is key among all departments in order to keep everyone informed.

• Perks including after-work get-togethers, gym membership, bonus trips, outings/ events that involve the family, etc.

• Investing in the hiring process and hiring the right people. Hiring a recruiter to “vet” the candidate for the position and company culture.

• Respecting the employee— making them feel appreciated and valued.

• Listening and receiving feedback from staff can be effective.

• Fostering a favorable workplace.

How much does training/education affect hiring and retaining employees?

Further training and education involves the employee—shows that the employer is investing in the employee. It makes the employee feel part of something bigger than just having a title, and the employee feels appreciated and valued.

If a company is willing to invest in training and education for its employees, it resonates with growth, the bigger picture mindset, succession planning, upward mobility, company stability and a positive team atmosphere, to name a few.

What do you think will happen with the laundry labor market in the next two years? Further out?

According to a recent Baird survey, the linen and uniform rental segment will have positive growth over the next 12 months, which will have an increased number of positions to be filled. This will be ongoing depending on positive growth.

Acquisitions and mergers have increased in the industry and this will continue in the future as the industry consolidates. This will also have an impact on the number of employees hired and available job opportunities.

The “Great Resignation”— three out of four full-time employees plan to quit their jobs over the next year and compensation is the major reason.

Any final thoughts to share with the readers?

Healthcare costs are rising and companies are evaluating existing and new plans. Some companies are reducing coverage, which doesn’t align with better plans from the competition.

Cannabis usage—companies need to implement policies that pertain to this subject.

Companies have the thought process of “doing more with less,” especially with small profit margins in this particular industry.

With this being the case, we need to perfect the hiring processes with KPIs (key performance indicators) in place.

Addressing the costs to hire, train, educate, retain and crosstrain will be offset by how well you align your company to the business ALN plan and economic factors.

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Experts

Continued from Page 13

paper make sure to scatter a variety of writing utensils for them to use on the paper. This will give employees a place to scribble down their idea when unprompted.

This could also create a spontaneous “brainstorming” session.

Brainstorming can help to get people to think out of the box.

I hope that my contribution has provided you with some ideas. I wish all of you success.

Consulting Services Jon Witschy Spindle, Woodridge, Ill.

T

his is a great comment and question. It makes sense to go to the people who work every day with the equipment and processes in your plant for ideas

on making improvements or addressing issues.

As a software vendor, we have a “Feedback” link for users logged onto our online customer portal. We try to gather thoughts that arise while people are actively working with our solution.

Schedule brainstorming sessions. Put a “Problem Solving” or “Innovation” session on the agenda for regular team meetings and create a habit out of it.

If people know there will be an opportunity to share, then their creativity may come out.

Do so at all levels. By getting supervisors accustomed to making suggestions at higher-level meetings, they might open up to listening for ideas in plant floor huddles or one-on-one interactions.

An occasional company-wide meeting, which brings together departments that don’t normally work together, could become a great idea-generator since personnel can identify potential cause and effect (e.g., “When goods are delivered to our department in this manner, we have to take these extra steps…”).

Form committees. The “Safety

Committee” has become somewhat ubiquitous, but consider others, such as an “Operations Committee,” a “Quality Improvement Committee” or a “Process Flow Committee.”

Any of these might recognize an opportunity to improve a procedure, potentially reducing operating costs.

Install a Suggestion Box. Your team members might be shy about presenting ideas in a group setting, but one of them could have the silver bullet in mind for improving a process.

Create a separate committee that reviews items submitted in this manner.

Incentivize idea generation.

For something that is successfully implemented in the plant, offer a small award (or a big one, if it ends up saving the organization a lot of money).

Alternatively, hold contests with prizes. I recall a nationwide chain that put on a competition with local, regional and then national winners, ultimately resulting in improved operations across the country.

Whatever approach is taken, your best bet for encouraging

employees to get creative is to enact one of their ideas. It might take some time to solicit that first solution and put it into place, but seeing the vision from a coworker come to fruition could inspire others to become problem-solvers themselves.

Commercial Laundry Lee Baldauf Superior Linen Service, Tacoma, Wash.

I

try never to view a problem as “insurmountable.” Some are, such as the cost of fuel, inflation, textile and parts availability. These things can even be addressed and accounted for, but the production and service challenges are always subject to one good idea, usually something simple, that can cure an issue.

Being the maintenance guy, I have to satisfy as many people as I can. I don’t always get it right on the first try, and I doubt it

Miele_BMAd_4.75x6.75in_PrtOL.indd 1

15

will ever be fast enough.

One thing I noticed about owners in this industry, right away, is their willingness to hear a suggestion from anyone, and they suggest trying it if it sounds like it may streamline production or eliminate an issue.

I try to remind my crew to always be considerate when hearing complaints, but I also remind them, often, we can do a lot of immediate troubleshooting with a brief conversation with the person running the machine.

I am blown away watching an equipment operator who is learning English as a second language navigate their way through an interphase to switch from a certain formula or function to another.

Some of the operators at our company have three decades here.

For me to discount their input would be foolish on my part.

To keep this relationship with them is as simple as being respectful and appreciative. They want to be heard. We just need to be ready and willing to listen.

Sure, some ideas aren’t the best, but oftentimes those are ALN mine!

4/22/21 8:41 AM

16 MAY 2022 | AMERICAN LAUNDRY NEWS

www.AmericanLaundryNews.com

PRODUCT S H O W C A S E

Large-Capacity Dryers COMPILED BY MATT POE, EDITOR

JENSEN USA

UNIMAC

UniMac

UniMac says its 200-pound capacity tumble dryer equipped with the UniLinc control delivers the perfect balance of capacity, speed and efficiency to help medium and high-volume laundries manage their loads.

Efficiency is driven by an enclosed heat system that uses radiant heat from the stove top to preheat intake air before it enters the combustion chamber.

The efficiency story gets even better, according to the company, with UniMac’s OPtidry system, which eliminates costly over drying by drying to a set moisture level and stopping. Many operations unknowingly suffer the effects of over drying, which are inefficient in both utilities and labor.

The UniMac UT200 also comes with peace of mind through a three-year warranty that ensures exceptional worryfree performance, the company shares. www.unimac.com 800-587-5458

BRIM LAUNDRY MACHINERY Brim Laundry Machinery says its Pacesetter large batch tumbler dryers are built for optimum performance in high-volume

laundry operations.

Better designed and better built, these dryers have long been the benchmark for efficient, dependable operation, according to the company, and equally important, they provide more production for the investment.

Pacesetter CPG Gas Heated Dryers feature: • Large drying chambers (155 to 210 cu. ft.).

• 400- to 700-pound dry weight capacities.

• Standard two-door, one-way tilt pass-through design.

• Unique double-shell geyseric gas-heated burner.

• Axial airflow directs heat to center of load.

• Variable-speed friction basket drive.

• Swing out exhaust blower.

• Operator-friendly touchscreen color microprocessor controls.

• Proportional gas train.

• Insulated body and doors to retain heat.

• High capacity in a smaller footprint.

• Use for standalone applications or as part of an automated system.

Brim says its Pacesetter Dryers blend the right combination of technology and common sense with the most rugged industrial machine design available anywhere in the world. www.brimldry.com 214-630-4517

JENSEN USA JENSEN offers a full spectrum of dryers, ranging from its JTD series with capacities of 45 to 250 pounds, to the DTX series in 450- and 800-pound capacities, to the DT series batch system dryers in 130- to 520-pound capacities, and, finally, to the WR series batch system dryers in 120-240 pound capacities.

JENSEN says its dryers can have features such as direct-drive technology, frequency-controlled basket speed, a modulating gas valve on the burner system, mirror-image design, a high basket volume, extremely well insulated and sealed basket housing, and built-in lint collection, all depending upon the series.

The company says its combination of heat generation, air conduction, basket geometry and insulation results in optimal heat distribution in the basket and the best possible airflow through the linen while maintaining low radiant heat and noise levels. www.jensen-group.com 850-248-5264

G.A. Braun

G.A. BRAUN

Brim Laundry Machinery

Braun’s PT (Pass Thru) Series Dryers are available in natural gas and optional steam-heated machines in processing capacities of 300-400, 500-600, and 700800 pounds clean dry weight.

The company says they are installed as standalone machines or in open pocket washer-extractor systems and batch tunnel washer systems.

Braun’s PT Dryers are also available with an optional rollup door for low ceiling clearance installations and patent-pending chute load configurations. In this system, a shuttle transfer of goods is eliminated allowing for great flexibility with respect to washroom layouts.

Braun says standard features include, but are not limited to: • 42-inch direct ignition modulating line burner ensuring uniform distribution throughout the basket.

• Automated Blowdown Internal Lint Collection System—no need for regular manual cleaning between loads.

• Dual panel control box separates high voltage from low voltage components— exceptional safety feature.

• Largest door opening in its class.

• Automatic or manual load and unload.

• Insulated shell for heat and noise.

• Plug-and-play components.

• Robust and rugged industrial construction.

• Non-clogging main blower.

Optional features include: • Certifiable low NOx emissions.

• Sling load, cake load, chute load.

• External lint collection.

• Non-stick basket perf coatings.

• Inlet and exhaust duct configuration.

• Gas usage monitoring.

• Coated baskets.

• Steam.

• Single door. www.gabraun.com 800-432-7286

ADC ADC says its AD-120i is more aggressive, more eye-catching and more innovative than any other 120-pound dryer in the marketplace today—all backed by an unconditional five-year warranty.

The company says that owning an Intelligent Dryer means expe-

ADC

riencing state-of-the-art drying with exceptional technology and industry-leading advancement.

ADC says standard features include: • Variable drum speed.

• Pre-heat system.

• Trans-axial airflow.

• Fully insulated cabinet.

• Double-pane door glass.

• Self-cleaning lint screen.

• Direct spark ignition.

• Two-point roller support.

• IMC® intuitive micro control with auto-dry system.

• S.A.F.E. (Sensor Activated Fire Extinguishing System).

• Reversing basket.

• Stainless-steel basket and fronts.

• Simplified inverter drive system.

• Fitting through standard 48-inch door.

• Availablity in gas, steam and electric.

ADC says that through innovative design, i-Series dryers achieve higher performance, efficiency, shorter dry times and safer, more reliable operation.

Owners save money on utilities, payroll and maintenance.

The company says it designed the i-Series with years of reliable operation as an absolute design necessity. A sturdy steel welded cabinet, fewer moving parts and top-quality components are the foundation of the line, cutting down on costly repairs and unwanted downtime.

Finally, ADC says the IMC is an intelligent and simple-to-use control system that provides

AMERICAN LAUNDRY NEWS | MAY 2022

www.AmericanLaundryNews.com

one-touch program selection. By creating a fully integrated drying system, ADC utilizes IMC to control all aspects of the drying process to minimize user error and maximize drying speed and efficiency. www.adclaundry.com 269-923-3000 Consolidated Laundry Machinery CLM

CONSOLIDATED LAUNDRY MACHINERY CLM CLM says its dryers are built to provide decades of productive and efficient operation. Either steam heated or gas fired, CLM’s six industrial sizes from 200 to 1,200 pounds are used in many industries including healthcare, hospitality, industrial, institutional and apparel.

The company says it took the best attributes from its high-

performing dryers and updated them with features that further enhance efficiency and ease of use. Able to handle any standalone or automated application, as well as communicate with a current data-management system, CLM says its powerful dryer control includes three heat-cycle termination methods to help reduce dry times.

With features such as cross-axis airflow, large door openings, selfcleaning blower, superior fuel modulation and CLM’s unique door-to-basket design that protects your products, the company says its dryers deliver productivity and efficiency while being very simple to operate and maintain.

These improvements increase productivity, “green” efficiency and overall safety while upholding the CLM “workhorse” industry reputation. www.clmco.com 323-232-2417

B&C Technologies

demands of continuous use, standing up to the rigors of the most challenging laundry. All dryers have a stainless-steel basket standard, are available in gas or steam heat, and are easy to maintain and easy to use.

The efficient DE Series (120and 170-pound capacity) has standard reversing cylinder, steam damper system and is available with either a microprocessor or dual timer control.

The dependable DP Series, (200- and 250-pound capacity) features standard reversing cylinder, steam damper system and microprocessor control while tilt is optional.

The industrial DI Series (225-,

B&C TECHNOLOGIES B&C Technologies says its dryer line is built to meet the

325- and 475-pound capacity) has a standard microprocessor control, either vertical or horizontal opening doors, optional one- or two-way tilting, can be integrated into a tunnel system and customized to suit the installation.

B&C says its exclusive humidity tracking system measures the actual humidity to prevent over drying of goods saving time, money and wear on the goods. www.bandctech.com 850-249-2222

Vega Systems USA

VEGA SYSTEMS USA VEGA Systems says its SmartDry dryer line was designed with an emphasis on heavy-duty materials, high-

17

performance design, and energy-saving heating systems and components.

Available in a wide variety of sizes, the dryers are built with high-quality materials and the latest in technology for long-lasting performance and machine life.

VEGA says its gas or steamheated dryers can be loaded via monorail, shuttle/conveyor systems or integrated vacuumloading stations. Unloading can be performed manually, semi-automatically or through full automation.

Whether free-standing or automated system dryers are needed, the dryers are designed to be positioned side-by-side with no space between them to enhance overall facility design, maximize valuable production per square foot and create more space in a plant for other

➢ Page 18

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Late News

Personal customer servic e laundry access

HMT Industrial Laund ry in Arkansas prides itself on service that inspires loyalty

JENSE N-GROUP revenue increas reports e for 2021 BURGD ORF, Switzerl and — Laundry equipme nt JENSEN-GROU manufacturer P reports a revenue of $286 million U.S. for 2021, an increase of 6% compared with 2020, as order intake of $380 well as an million U.S. “High order intake and a doubling of net profit in success in the new 2021—this firms our strategy normal reafof having local representation in all kets and maintain major maring all in-person points of sale and service with our worldwide custome r base,” says Jesper Munch Jensen, CEO. Given the overall level of activity and the difficulti es the world faced in 2021 COVID-19 pandem due to the is very satisfied withic, the Group the 2021 results.

The COVID-19 limitatio ns imposed on tourism and travel particularly affect the Group’s level of activities in ity business as manythe hospitalcontinue to reduce customers or close down parts of their operatio ns.

Most of the recover y in the healthcare and industria l laundry industries was made and North America in Europe .

ALN

BY MATT POE, EDITOR PANGBURN, Ark. — As one of the only family-owned and operated laundry businesses in the state, the focus of HMT Industrial Laundry has and always will be on personal customer service.

“A key difference between our company and our competit ors is that our customers have our personal cell numbers and are encouraged to call when they need anything—we’ve delivered on weekends, holidays, bad weather, you there when you need name it, and we’re us,” says owner Brad Watlington.

He says this type of service inspires loyalty from HMT’s customer s. In the almost 20 years the company HMT Industrial Laundry has been in business, owners Brad Watlington has experienced a it (left) and his father, Gary. remarkable less than (Photo: HMT Industrial Laundry) 2% customer turnover. they become part of our customer family “Our customers have and we show them how businesses, we also much we service larger, Arkansas boys grow from toddlers watched our three HMT serves businesse value them.” based companies that to teenagers; they s that need rugs, appreciate the personpersonally know us towels, linens and al service we can provide and we know them,” uniforms, including them,” adds Brad. shares Brad. hotels, medical facilities, HMT Industrial Laundry was started by “Once a business becomes tions, schools, colleges restaurants, gas staBrad and his father, and manufacturers. our customer, Gary, in April 2003.

“While we specialize in smaller to mid-size See HMT on Page 6

Moving from customer-owned goods to rental services The pandemic accele rated a healthcare shift from COG to rental goods; hospitality is a work in progress

Tell Us

What’s on Your Mind

BY MATT POE, EDITOR CHICAGO — Linen rental is advantageous and their customers. for both laundry services

(Image licensed by Ingram Image)

Volume 48, Number 4

INSIDE Laundries and Distributors Three reps share ways for laundry operato rs and distributors to work better togethe r.

Healthcare providers have while hospitality customer been moving toward rental for some time s still like the branding goods. But how has options of owning the the customer-owned goods pandemic affected customers’ attitudes toward (COG) and rental? laundry operations?

And what does it mean for American Laundry News reached out to the (HLA), the American Reusable Textile AssociatioHealthcare Linen Alliance for Linen Managem n (ARTA), the Associatio ent (ALM), and TRSA, the association for linen, n form and facility services, unito find out what their laundry and linen service See GOODS on Page 8

www.americanlaundryne

ws.com

[10] Panel of Experts In this issue,

the experts share strategies to handle today’s laundry labor demands.

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18 MAY 2022 | AMERICAN LAUNDRY NEWS needs. www.VegaSystems-Group.com 855-834-2797 Lavatec Laundry Technology

www.AmericanLaundryNews.com

PELLERIN MILNOR CORP.

LAVATEC LAUNDRY TECHNOLOGY LAVATEC says its frontloading FL656 gas and steam dryer offers outstanding benefits.

This 460-pound machine is CSA approved and delivers significant productivity results.

Operators report they are experiencing high efficiency and greater throughput with incredibly fast drying times, resulting in lower energy consumption usage and costs.

Frederick

The company says the dryer features a compact design with a two-way tilted drum, giving owners the option of a frontload and unload or a pass-through version. Infrared sensor controls ensure safe and smooth operation during automatic runs with temperature settings that prevent scorching and garment over drying. www.lltusa.com 203-632-8777

Pellerin Milnor says its M202 large (200-pound capacity) on-premises laundry dryer features radial airflow, vertical rugged steel door for easy loading/unloading, reversing basket and stainless-steel basket with removable panels.

The M202 also comes available in gas or steam heat and is equipped with a self-diagnostic microprocessor with auto drying feature. It features an easy to access lint compartment and a gasket-less door glass panel that provides security and durability

Continued from Page 4

Pellerin Millnor Corp.

in comparison to rubber-type gaskets.

The M202’s optional features include stainless steel front and cabinet and F.S.S. (Fire Suppression System).

Pellerin Milnor says that in addition to having the hardest surface and longest lasting finish in the industry, the M202’s large door opening, oversized capacity, and four-point roller support and drive system make it an ideal standalone dryer for any commercial laundry. www.milnor.com 504-712-7656

immigrant population. When I see a sign advertising English as a second language class, I see an opportunity to find new employees.

Work at becoming the preferred employment location for this type of employee. This can be done by treating the people with the respect and consideration any other employee deserves.

Make sure to use interpreters so they understand the company policies. We went the extra step and had onsite English classes offered after work for no charge.

Be culturally sensitive and try to understand their culture and what is important to them.

Finally, always look to the future and try to understand the trends and challenges our industry faces and those of the industries you serve. Expect that you will always have to be adapting and learning new things.

Join a professional organization like ALM, TRSA or IFI and take advantage of their educa-

tional opportunities.

Cultivate good working relationships with your major vendors and challenge every vendor who knocks on your door to explain what is new at their company, why it is important, what challenge is it designed to meet and will it work in your operation. The more open you are the more you will learn and the better your operation will become.

I still believe as I did back in 1972 that the laundry industry is a great place to spend your working years. There is a team spirit, a sense of accomplishment that can be felt on a regular basis.

If you put in the effort to learn the industry from the ground up it will provide you with a lifetime ALN of wonderful memories.

Eric Frederick served 44 years in laundry management before retiring and remains active in the industry as a laundry operations consultant. You can contact him by e-mail at elfrederick@ cox.net, or by phone at 540-5206288.

ALN

HOT-TOPIC TRIO: Working the Supply Chain, OSHA-Safe Laundries, and Safety Inspections Supply-Chain Strategies Jeff Landry, managing director global supply chain for textile provider American Dawn, talks about the lessons learned from the supplychain interruptions experienced in 2020 and how to be prepared in the future.

Laundry Operations and OSHA

In this podcast, Steve Alvarado, a lawyer at Fisher Phillips, talks about what OSHA is looking for in terms of laundry safety and how laundries can be proactive to be “OSHA safe.”

Every FREE episode... offers engaging, industry-specific conversation with an expert, including business-building tips you won’t find anywhere else. And you can listen anytime, either online or download for later!

Give us a try!

Laundry Safety Inspection

Guest Donald Bock, principal of Seabright Safety Solutions, shares key points for laundry operators to investigate, and ways to improve shortcomings, to help ensure a facility is as safe as possible.

Listen in at:

americanlaundrynews.com/podcasts

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WE ARE LOOKING FOR THE FOLLOWING EQUIPMENT: WASHING • DRYING • FOLDING • FEEDING FINISHING • MATERIAL HANDLING BOILERS • IRONING • CART DUMPERS CONTINUOUS BATCH WASHING • STACKERS

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A convenient guide to sources of products and services

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Precision built, all welded, anodized aluminum carts, specifically engineered for the extremes of loading, handling, cartwash and off-site transport in your busy laundry. Available in a wide range of models and sizes, and always to your custom requirements.

For more information:

G.S. Manufacturing 1-800-363-CART (2278) www.gsm-cart.com

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ENERGENICS DISINFECTION

• “Quick Kill” Hypochlorous Generator • “UV-MAX” Ultraviolet Disinfector • “UV-Conveyor” Ultraviolet Conveyor Belts 1470 Don St. • Naples, FL 34104 • 800-944-1711

www.energenics.com

Factory Direct

Plastic

1470 Don St. • Naples, FL 34104 • 800-944-1711

www.energenics.com

TUNNEL WASHER SYSTEMS

Made in Wisconsin Family Owned & Operated

MATERIAL HANDLING / CONVEYORS Gardner Machinery Corporation P.O. Box 33818, Charlotte, NC 28233 Ph.: (704)372-3890; Fax: (704)342-0758 www.gardnermachinery.com

PRESSES – EXTRACTION

MAT ROLLERS

Pellerin Milnor Corp.

P.O. Box 400, Kenner, LA 70063 504-467-9591, Fax: 504-468-3094 www.milnor.com

WASHERS – CONTINUOUS BATCH

SMALL-PIECE FOLDERS

Pellerin Milnor Corp.

P.O. Box 400, Kenner, LA 70063 504-467-9591, Fax: 504-468-3094 www.milnor.com

WASHER-EXTRACTOR – 100 POUNDS OR LESS Pellerin Milnor Corp.

P.O. Box 400, Kenner, LA 70063 504-467-9591, Fax: 504-468-3094 www.milnor.com

www.

americanlaundrynews

.com

WASHER-EXTRACTOR – 100 POUNDS OR MORE Pellerin Milnor Corp.

P.O. Box 400, Kenner, LA 70063 504-467-9591, Fax: 504-468-3094 www.milnor.com

INDEX OF ADVERTISERS Company

Page

Company

Page

B&C Technologies ....................................................................................13

LES Laundry Equipment Services ........................................................17

Clean Show .................................................................................................9

Miele ...........................................................................................................15

Continental Girbau .....................................................................................5

Norchem Corp. ...........................................................................................7

Direct Machinery......................................................................................19

Pellerin Milnor Corp. .................................................................................3

The Griffin Group .....................................................................................19

Rennco LLC ............................................................................................... 11

JENSEN ......................................................................................................15

Royal Basket Trucks .................................................................................8

J.P. Equipment .........................................................................................19

Stanco Industries .....................................................................................19

Lavatec Laundry Technology .................................................................24

Source Directory listings in American Laundry News are sold on an annual basis at the following rates:

2022 Listings Regular Boldface Four Line Listing per Year $960 $1,205 Display and additional line rates available upon request

All Caps $1,205

All Major Credit Cards Accepted

AMERICAN LAUNDRY NEWS | MAY 2022

www.AmericanLaundryNews.com

Golden Star acquires Premier Mop & Broom OVERLAND PARK, Kan. — Golden Star, a global manufacturer of a complete line of hard surface cleaning products based here, reports it has acquired Premier Mop & Broom, a manufacturer of cleaning products in Corona, California.

Terms of the deal were not disclosed.

Steve Lewis and Earl Julo, co-CEOs/presidents of Golden Star, along with Tom Buckles, president and CEO of Premier Mop & Broom, will continue working together to utilize the strengths and advantages of both organizations.

“I admire Tom and the business he has built over so many years. It’s going to be exciting to be able to combine our 200-plus years of manufacturing experience with the mutual goal of providing our customers with unparalleled quality and service,” Julo says.

“Simply put, we believe both organizations have operated with the same core values, and bringing Tom on board with our company is a natural fit,” Lewis shares. “We’re going to be able to maximize the customer experience and better succeed in an ever-changing marketplace.”

“Moving forward, we plan to provide many new services and areas of expertise,” adds Buckles. “In the short term, the main concern is to continue business as usual, providing the Golden Star and Premier products and brands as we always have.”

Gary Gradinger, chairman of Golden Star, says, “We are very excited to welcome Tom Buckles to the Golden Star team. He brings a wealth of industry knowledge and experience to our organization and by also joining the Golden Star Board of Directors, I’m quite certain he’ll prove to be an invaluable and long-term asset to our company.”

Golden Star has been in business for more than 114 years while Premier Mop and Broom has been manufacturing for more than 87 years.

Uniform services provider launches first national campaign WILMINGTON, Mass. — UniFirst Corp., a provider of customized business uniform programs, facility service products, and first aid and safety services, has launched the first national brand campaign in the company’s 86-year history.

Entitled “Always Deliver,” the campaign honors everyday frontline workers who work hard to support their families and to keep businesses up and running.

The campaign launched during the NCAA March Madness basketball tournament with a 60-second com-

A scene from UniFirst’s commercial, Always Deliver, which celebrates essential workers who work hard for their families. (Photo: UniFirst)

mercial on CBS, TSN, TBS, TNT, truTV and everywhere it was live streamed, on March 17 with additional 30-second spots running during the tournament through March 20.

The commercial is being supported by an integrated, multimedia campaign in select U.S. and Canadian markets with Always Deliver ads appearing on broadcast and cable networks, connected TV platforms, terrestrial and satellite radio, print publications, and digital formats, including social media and digital display.

UniFirst created Always Deliver in partnership with Boston-based advertising agency Allen & Gerritsen.

The company says the campaign comes at a pivotal time when the entire world is still navigating through the COVID-19 pandemic, which served, in part, as an inspiration behind its theme of paying homage to essential workers who always deliver for their customers.

Always Deliver features real-life workers and actual UniFirst employees, not trained actors or professional models, to help tell the story of the grit, integrity, and perseverance it takes to get the hard work done and the uniforms and services UniFirst provides to help them succeed.

The television commercial, directed by Michael Marantz and produced by M SS NG P ECES (Missing Pieces), opens with uniformed service workers in a variety of industries, including delivery staff, energy workers, automotive technicians, healthcare professionals, and food service employees, getting up at the crack of dawn to go to work and ending the day at home with their families.

It ends with UniFirst’s promise: “You Always Deliver for your customers and your family and that’s why UniFirst Always Delivers for you.”

Calendar May

18-19 TRSA Production Summit Chicago, Ill. Info: 703-519-0029

16-20 Association for Linen Management Laundry & Linen College: Textile Care Services Richmond, Ky. Info: 859-624-0177

17

18

Podcast: The Benefits of Trade Show Attendance Chicago, Ill. Info: 312-361-1700

TRSA HR, Health and Safety Summit Chicago, Ill. Info: 703-519-0029

American Laundry News

July 20

American Laundry News

Podcast: Laundry Labor Update Chicago, Ill. Info: 312-361-1700

30- The Clean Show Aug. 2 Presented by Texcare Atlanta, Ga. Info: 770-984-8016

ALN

23

“At the heart of Always Deliver are the hard-working uniformed workers we serve, and they include both our own staff and our customers. They’re the real stars here,” says Steven Sintros, UniFirst president and CEO. “The COVID-19 pandemic reinforced what we already knew—our work is essential because we serve ‘essential workers’ … always delivering the uniforms and services they need that allow them to do their jobs. We’re with them every step of the way.”

This campaign is part of UniFirst’s ongoing brand evolution initiated approximately two years ago to support the evolving needs of its more than 2 million uniform wearers long term. The company redesigned its route service representatives (customer delivery staff) uniforms for an updated, contemporary look and then redesigned its fleet of vehicles across North America.

This multimedia brand campaign targeting uniform decision-makers is the next step in that evolution.

“Our brand evolution demonstrates our commitment to making investments that support our long-term vision of becoming universally recognized as the premier uniform service provider in the industry,” says David Katz, UniFirst executive vice president of sales and marketing.

“This multimedia brand campaign tells the story of not only who we are, but why we do what we do and who we do it for.”

This milestone also has special meaning to Cynthia Croatti, UniFirst executive vice president and daughter of company founder Aldo Croatti.

“My father would be so proud to see us honor the worker in such an impactful way,” she says. “Aldo was a true visionary and founded our company based on the very premise that we must always focus on our customers—the workers we serve.”

To view the Always Deliver commercial, visit https:// unifirst.com/company/videos/alwaysdeliver/.

Hart joins Association for Linen Management Board RICHMOND, Ky. — The Association for Linen Management (ALM) reports that Phil Hart, president and CEO of Kannegiesser ETECH Inc., has accepted an invitation to fulfill the unexpired term of Allied Trades Director.

The position was left vacant by the unexpected passing of Mark Mann of MIP Inc. in January. Hart will hold the post through June 2024.

“An organization draws on the strength and experience of its leadHart ers, and ALM is proud to announce the addition of Phil Hart, president and CEO of Kannegiesser ETECH Inc., to our Board of Directors,” says ALM Board President Richard Bott, RLLD, CLLM. Hart joined the laundry industry in 1995, holding a variety of positions from sales and sales management, to marketing and technical operations.

In 2013, he assumed the role of president and CEO of Kannegiesser USA. Hart was at the helm when his contributions brought Kannegiesser USA and E-Tech Inc. together to form Kannegiesser ETECH Inc. in 2017.

“I am excited Phil has joined the ALM Board,” says James Mangini, RLLD, current president-elect.

“His years of experience within our industry are an asset, and it’s important to have representation from an equipment manufacturer as ALM continues to move strategically into the future. I look forward to working alongside Phil and the leadership he will provide.”

Much of that future includes building on the broad educational foundation ALM provides for every layer of the textile care industry.

“ALM’s educational solutions align with our goals to move the industry forward,” says Hart.

“I look forward to working together with ALM leaderALN ship and membership now and into the future.”