SEPTEMBER 2021
Late News Crothall settles disability discrimination lawsuit ATLANTA — Crothall Healthcare Inc., a medical laundry and linen service, will pay $37,500 and provide other relief to settle a disability discrimination lawsuit filed by the U.S. Equal Employment Opportunity Commission (EEOC). According to the EEOC’s lawsuit, applicant Billy Pack, who has cerebral palsy and is deaf, was interviewed by Crothall for a laundry services worker position at the company’s Rome, Georgia, location. Pack came to the interview with an American Sign Language interpreter and mobility aids and asked for a stool as an accommodation for his disability. Crothall refused to extend an offer to Pack and claimed the position had been filled but hired more than 80 non-disabled workers for the position shortly after Pack applied, according to the EEOC’s complaint. Under the consent decree resolving the lawsuit, Crothall will pay $37,500 in monetary damages to Pack. Crothall will also conduct regular reporting, monitoring, annual training, distribution of anti-discrimination policies and ALN notice posting.
Is your website helping or hurting business? Five questions laundry operators need to ask about their web presence BY JASON WILSON AND NOAH ZUCKERMAN Online presence is one of the leading factors in successful business practice across all industries today. Though we’ve been walking the path toward a digitized economy for a decade or two, the pandemic shifted that transition into high gear. Now, if a laundry’s website is hard to find, navigate or even look at, the consequences can be significant. No longer are reputation, print advertising and location the main drivers of business. Online presence, design and visibility are essential elements of an effective prospect outreach strategy. If you’re wondering whether your website is helping or hurting business, here are some questions to ask.
DOES YOUR SITE LOOK TRUSTWORTHY? People judge businesses by their appearance. Whether it’s the building, employees or
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the website, how it looks will form the judgments of prospects who see them and will play a part in whether they decide to become customers. If your website isn’t designed with the user experience in mind, it likely provides a
poor user experience. Whether it be outdated visuals or challenging navigation, any disturbance encountered on your website can be a deal-breaker. This is because, to the modern customer, See WEBSITE on Page 7
UniFirst hosts ribbon cutting for new Indiana plant High-tech industrial laundry facility to efficiently serve Greater Hammond, Chicago BY MATT POE, EDITOR HAMMOND, Ind. — UniFirst Corp., which offers the supply and servicing of uniforms, workwear and facility service products for businesses, hosted a ribbon-cutting July 21 to celebrate the grand opening of its 64,000-square-foot, state-of-the-art industrial laundry plant here. “Our new Hammond facility is at the forefront of the latest advances in uniform and textile service technologies and innovation,” says UniFirst president and CEO, Steven Sintros. “Its high-tech processing systems and our dedicated staff members will allow us to maximize service levels to area business customers and will help ensure they are consistently receiving the very best products and personalized attention possible for many years to come.” UniFirst representatives and local leaders cut the ribbon to celebrate the opening of its new Hammond, Indiana, plant. (Photos: Matt Poe) Volume 47, Number 9
INSIDE State of Business The most recent Your Views survey shows some positive laundry business trends.
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Problem Employee Solutions In this issue, Eric Frederick share how he has worked with difficult employees.
See UNIFIRST on Page 6 The Newspaper of Record for Laundry & Linen Management
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2021 Distributors Directory A listing of companies that distribute products, goods and services laundries need.
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