American Coin-Op - March 2022

2022

Buyer’s Guide I N S I D E : JI UNLSYI D2E 0: 0 M 5ARCH 2022 BUYER’S GUIDE: WE’VE GOT THE GOODS FROM A TO Z

POINTERS FROM PAULIE B: IS THE LAUNDRY BIZ RIGHT FOR YOU?

MARKETING IDEAS TO EXPAND WDF, COMMERCIAL ACCOUNTS

WWW.AMERICANCOINOP.COM

WOW SO SIMPLE. IT’S GENIUS. The latest machine from Huebsch has gotten even smarter, with easy-to-implement technology solutions that increase profitability. Welcome to Huebsch Galaxy Touch.

LEARN MORE AT HUEBSCH.COM/GENIUS.

CONTENTS MARCH 2022 VOLUME 63 ISSUE 3

COVER STORY

2022 BUYER’S GUIDE For 40 years, American Coin-Op has brought you an annual Buyer’s Guide.

It’s the perfect starting point to seek out companies that manufacture or provide the equipment and supplies your business relies on. Use our great resource to help you locate what you need in a snap!

8 (Cover image: © 5seconds/Depositphotos)

INSIDE

COLUMNS

8 PRODUCTS DIRECTORY The products (and services) that are vital to a vended laundry owner’s operation, along with a list of companies that provide them.

14 MANUFACTURERS & SUPPLIERS DIRECTORY

When you find a vendor of interest in our Products directory, here is the key information you’ll need to contact them.

24 IS THE LAUNDROMAT BIZ RIGHT FOR YOU? Throughout 40-plus years of store ownership, Paul Russo was approached by all types of people interested in the laundromat business. Some wanted to earn a little extra income. Others dreamed of quitting their jobs and being their own boss. Still others were searching for something to do in semi-retirement. For investors thinking about getting into this business, Russo offers an unvarnished look at what one might expect, good and bad.

28 MARKETING IDEAS TO EXPAND WDF,

COMMERCIAL ACCOUNTS

Dennis Diaz lays out some tools for optimizing a marketing strategy that builds a bridge to customers and prospects.

DEPARTMENTS 4 VIEWPOINT 27 NEWSMAKERS 2

AMERICAN COIN-OP MARCH 2022

30 CLASSIFIEDS 30 AD INDEX

DID YOU KNOW...

American Coin-Op releases a new podcast on a different topic of interest every other month? Give it a listen at AmericanCoinOp.com.

www.americancoinop.com

Vend-Rite, the first name in soap venders since 1953

VISION ES COMBO VENDER

Coooooooooooo ooooo ooooo combo ooooooooo oooooooooooo ooooo oo ooo ooooo ooooooo ooooooo oo ooo oooooo ooooo oo oo ooo oooooo oooo ooooo oooo ooooooo ooo oooo ooooooooo A soft elevator delivery system eliminates dropping and places vended products within ADA specifications. Can be configured to accept coins, bills, and/or cards. The Vision vender can run up to two ES units. Both units are available with refrigeration.

VISION ES COMBO VENDER COIN Glass front allows convenient viewing of available products Up to 12 fully adjustable pull-out trays Holds between 7&10 selections per tray EZ Flex extractors handles rigid and soft products Adjust motor speed & torque to product weights Temperature range: ambient to 33° F SmartVend elevator delivery system guarantees a product vends and eliminates drop damage ADA compliant credit acceptance & delivery areas Compatible with multiple payment systems: coin, bill, and/or card (MDB or Executive Protocol) Accounting, Sales and Self Diagnostic features Pictured with optional side bubble graphics

69¾” W x 72” H x 38½D Weight 740 lbs. ea. 1480 lbs. total

*Compressor unit needs 8-12 inches of “BREATHER” room behind vender

6029 W. 31ST STREET CICERO, IL. 60804 � INFO@VENDRITE.COM � 1-800-777-1802 � VENDRITE.COM

ACO StandardPage.indd 1

6/8/20 9:09 AM

VIEWPOINT

Charles Thompson, Publisher E-mail: cthompson@ATMags.com Phone: 312-361-1680

Donald Feinstein, Associate Publisher/ National Sales Director E-mail: dfeinstein@ATMags.com Phone: 312-361-1682

FINE ‘PRINT’ WORTH KEEPING

Bruce Beggs

I can understand if you don’t save every issue of American CoinOp we print, what with our archive of digital editions being so easy to access nowadays. But if ever there was a time to set a particular print edition aside, this is it.

Keep it close to your phone, tablet or laptop. You’ll thank me.

Our annual Buyer’s Guide is the information-packed resource for boosting your purchasing power by connecting you with the leading vendors selling to the self-service laundry industry.

We provide everything you need to know—local and toll free phone numbers, websites and email addresses to contact a vendor.

There’s even a principal contact person listed, if one was provided to us.

The Buyer’s Guide opens on page 8 with the Products Directory— categorical listings of companies that make or supply things like carts, laundry equipment, payment systems, vending items, moneyhandling equipment, and anything else you may need to run your laundromat.

Once you identify vendors that interest you, look them up in the Manufacturers & Suppliers Directory starting on page 14.

And when you call or email one of these vendors, let them know that you read about them in American Coin-Op. Bruce Beggs Editorial Director

Bruce Beggs, Editorial Director E-mail: bbeggs@ATMags.com Phone: 312-361-1683 Mathew Pawlak, Production Manager Nathan Frerichs, Digital Media Director E-mail: nfrerichs@ATMags.com Phone: 312-361-1681

ADVISORY BOARD Douglas Pratt Sharon Sager Andy Wray

Tony Regan Michael Schantz

OFFICE INFORMATION Main: 312-361-1700

SUBSCRIPTIONS 847-504-8175 ACO@Omeda.com www.AmericanCoinOp.com

American Coin-Op (ISSN 0092-2811) is published monthly. Subscription prices, payment in advance: U.S., 1 year $50.00; 2 years $100.00.

Foreign, 1 year $120.00; 2 years $240.00.

Single copies $10.00 for U.S., $20.00 for all other countries. Published by American Trade Magazines LLC, 650 West Lake Street, Suite 320, Chicago, IL 60661. Periodicals postage paid at Chicago, IL and at additional mailing offices.

POSTMASTER, Send changes of address and form 3579 to American Coin-Op, Subscription Dept., 125 Schelter Rd., #350, Lincolnshire, IL 60069-3666. Volume 63, number 3. Editorial, executive and advertising offices are at 650 West Lake Street, Suite 320, Chicago, IL 60661. Charles Thompson, President and Publisher. American Coin-Op is distributed selectively to owners, operators and managers of chain and individually owned coin-operated laundry establishments in the United States. The publisher reserves the right to reject any advertising for any reason. © Copyright AMERICAN TRADE MAGAZINES LLC, 2022. Printed in U.S.A. No part of this publication may be transmitted or reproduced in any form, electronic or mechanical, without written permission from the publisher or his representative. American Coin-Op does not endorse, recommend or guarantee any article, product, service or information found within. Opinions expressed are those of the writers and do not necessarily reflect the views of American Coin-Op or its staff. While precautions have been taken to ensure the accuracy of the magazine’s contents at time of publication, neither the editors, publishers nor its agents can accept responsibility for damages or injury which may arise therefrom.

4

AMERICAN COIN-OP MARCH 2022

www.americancoinop.com

EVERYTHING YOU NEED

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FRONT-LOAD DEPENDABILITY, REIMAGINED. Lots of manufacturers make front-load washers, but for a company built on dependability, the standards are higher. So when the engineers at Maytag® Commercial Laundry set out to redesign their front-load washer from the ground up, they had one goal: to surpass expectations for performance and reliability.

After five years of real-world usage in laundromats around the world, it’s safe to say the MHN33 has done just that.

THE DURACORE DRIVE SYSTEM A washer’s performance depends on its heart—its drive system—so that’s where the engineers started.

ADVANCED SPIN TECHNOLOGY

ADDED EFFICIENCY

Another goal for the engineering team was to exceed customer expectations for cycle consistency and balance performance compared to previous models.

Along with better performance, the ENERGY STAR®-certified MHN33 also provides better efficiency. Where other comparable washers use 13 or 14 gallons per cycle on average, the MHN33 uses only 10.71 gallons.

They came at the challenge from several different angles, updating the imbalance algorithm to help prevent unbalanced loads and engineering a six-point suspension for better stability.

ADVANCED SPIN TECHNOLOGY ENERGY STAR® CERTIFIED

The result is the DuraCore Drive System, designed and tested to run an impressive 15,000 cycles.1

The DuraCore Drive system is built around a shock-absorbing, diecast trunnion that helps strengthen the machine’s overall drive system and basket structure. A robust shaft sleeve, oversized premium bearings and a triple-lip seal minimize drive shaft wear and reduce moisture exposure.

1 2

Based on 11-lb load, 34 min. timed cycle, heavy soil See maytagcommerciallaundry.com for warranty details.

DURACORE DRIVE SYSTEM

A RENEWED HERITAGE OF RELIABILITY The MHN33 front-load washers that come off the dedicated commercial line at Maytag’s Ohio plant are ready to perform for years to come, and Maytag Commercial Laundry backs them up with a warranty to match.2 Want to know more about how Maytag Commercial Laundry engineers quality and reliability into every machine it makes? Visit maytagcommerciallaundry.com. ®/™ © 2022 Maytag. All rights reserved.

BEFORE LAUNDRY DEPOT COULD MOVE FORWARD, THEY HAD TO KNOW WE HAD THEIR BACKS.

When Chuck Hinkel of Laundry Depot was looking for someone to help advance his business, he looked at a number of manufacturers. After touring our plant, Chuck was impressed by the quality of our multi-load machines. Add to that our extensive 10/5-year limited parts warranty,* and he realized that going with us would be the best choice for his business. See his story at Chuck-MaytagCommercialLaundry.com. *Visit maytagcommerciallaundry.com for warranty details.

®/™ © 2022 Maytag. All rights reserved.

BUYER’S UIDE G 2022

PRODUCTS

8

AMERICAN COIN-OP MARCH 2022

ADVERTISING/MARKETING SERVICES Continental Girbau Fortune Web Marketing Sales Renewal Corp.

Spynr

CARTS

Cleaner’s Supply R&B Wire Products Royal Basket Trucks

CASHLESS SYSTEMS/SOLUTIONS Cards/Card Systems

BCC Payments (The Laundry Boss) Cantaloupe Card Concepts Coin Mechanisms CryptoPay — Genesys Technologies ESD Greenwald Industries KioSoft Laundroworks Card Systems by Mitech Setomatic Systems — SpyderWash The Laundry Pass

Hybrid Payment Systems

BCC Payments (The Laundry Boss) Card Concepts ESD Greenwald Industries KioSoft Setomatic Systems — SpyderWash The Laundry Pass

Mobile Wallet Payment Systems

BCC Payments (The Laundry Boss) Cantaloupe ESD Greenwald Industries KioSoft PayRange Setomatic Systems — SpyderWash

Smartphone Apps

BCC Payments (The Laundry Boss) Card Concepts CleanCloud ESD Greenwald Industries KioSoft Laundroworks Card Systems by Mitech PayRange Setomatic Systems — SpyderWash

Tokens

American Changer Corp.

ESD Greenwald Industries Hoffman Mint Monarch Coin & Security TokensDirect Van Brook of Lexington

CHANGERS/ACCESSORIES Bill Changers

American Changer Corp.

Hamilton Manufacturing Corp.

Seaga

Changer Stands

American Changer Corp.

Lynde-Ordway Co. Monarch Coin & Security Standard Change-Makers

Coin Changers

American Changer Corp.

Standard Change-Makers

Other Changers/Accessories American Changer Corp.

Lynde-Ordway Co. Monarch Coin & Security Standard Change-Makers

Token Changers

American Changer Corp.

Lynde-Ordway Co. Monarch Coin & Security Standard Change-Makers

COIN COLLECTION Bill Acceptors

ESD Greenwald Industries Hamilton Manufacturing Corp.

Lynde-Ordway Co. Pyramid Technologies Standard Change-Makers

Coin/Slug Rejectors

ESD Greenwald Industries Imonex Services Inc. Setomatic Systems — SpyderWash

Coin Accumulators

Coin Mechanisms Greenwald Industries Imonex Services Inc. Setomatic Systems — SpyderWash

▲

We are pleased to present the 40th annual American Coin-Op Buyer’s Guide, published exclusively for selfservice laundry operators.

To use the guide, simply look up the name of a product or service in the Products Directory and then turn to the Manufacturers & Suppliers Directory beginning on page 14 for information on how to contact the various companies that make the specific product or provide the service.

In some cases, the Manufacturers & Suppliers Directory will also contain other coin laundry-related products or services not listed in the Products Directory.

The Manufacturers & Suppliers Directory contains addresses, telephone numbers, email addresses and web addresses for the companies.

When you call on one of them, let them know you read about them in American Coin-Op. Keep this issue handy, because the next Buyer’s Guide print edition won’t be published until next year.

(But this information is available whenever you need it via our website, AmericanCoinOp.com.)

www.americancoinop.com

DELIVERING THE “REVOLUTIONARY” FACTOR The Laundry Boss is a uniquely innovative payment solution for Laundromat Owners and Route Operators, leveraging cloud technology to simplify your business operations while improving efficiency.

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www.bccpayments.com/laundryboss/ For more information email

Sales@bccpayments.com

or talk to your local distributor

2022

BUYER’S GUIDE PRODUCTS

Coin Chutes/Conversion Kits

ESD Greenwald Industries Monarch Coin & Security Setomatic Systems — SpyderWash

Coin Meters/Conversion Kits

Greenwald Industries Monarch Coin & Security Setomatic Systems — SpyderWash

Money Boxes

Coin Mechanisms ESD Greenwald Industries Lock America International Monarch Coin & Security

COMPUTERS Computer Hardware

CleanCloud El-Tech Lab (board service) HHC Electronic Service (board service) Jecon Inc. (board service) Metro Laundry Tech Corp. (board service) Mountain Electronics (board service) Wash-Dry-Fold POS

Computer Software

Cents CleanCloud Cleantie CurbSide Laundries Greenwald Industries HappyNest Inc. Setomatic Systems — SpyderWash Starchup Wash-Dry-Fold POS

CONSULTING

ECC Horizon Larry Larsen Insurance Agent at Laundromat123.com

DRYERS Single Load, Less Than 30 Pounds ADC Continental Girbau Dexter Laundry Encore Huebsch LG Commercial Laundry Maytag Commercial Laundry Speed Queen Whirlpool Commercial Laundry

Single Load, 30-49 Pounds

ADC Continental Girbau Dexter Laundry Electrolux Professional Huebsch LG Commercial Laundry Maytag Commercial Laundry Pellerin Milnor Corp.

Speed Queen Wascomat

Single Load, 50 Pounds and Larger

10 AMERICAN COIN-OP MARCH 2022

Stacked, Less Than 30 Pounds

ADC Continental Girbau Electrolux Professional Encore Huebsch Maytag Commercial Laundry Speed Queen Wascomat Whirlpool Commercial Laundry

Stacked, 30-49 Pounds

ADC Continental Girbau Dexter Laundry Electrolux Professional Huebsch Maytag Commercial Laundry Pellerin Milnor Corp.

Speed Queen Wascomat

Stacked, 50 Pounds and Larger ADC Continental Girbau Dexter Laundry Electrolux Professional Maytag Commercial Laundry Pellerin Milnor Corp.

Wascomat

ENERGY CONSERVATION EQUIPMENT Dryer Booster and Exhaust Fans Tjernlund Products

Heat Exchangers

Fulton Boiler Works National Combustion Co. (NATCO)

Heat Reclaimers

Fulton Boiler Works National Combustion Co. (NATCO)

Solar Equipment

National Combustion Co. (NATCO)

EQUIPMENT REPAIR/ REBUILD/PARTS American Switch D&E DryerPressTool FrontecStore.com Jecon Inc. Reeco Timer Co. Synetek Controls

EXTRA PROFIT CENTERS Arcade/Video Games

Bay Tek Entertainment Betson Enterprises Stern Pinball (pinball games)

Other Extra Profit Centers

Advanced ATM Systems Back Massager (massage chair) Evolution Dog Wash (dog wash) Kiddie Rides USA (children’s rides)

Tanning Beds

JK Products & Services (Ergoline)

FINISHING EQUIPMENT

Coin-Operated Presses Forenta L.P.

Electric Collar & Cuff Press

European Finishing Equipment (Hi-Steam)

Electric Shirt Finishers

European Finishing Equipment (Hi-Steam)

Garment Finishers

European Finishing Equipment (Hi-Steam)

Hand Irons

Forenta L.P.

Mini Boilers with Iron

European Finishing Equipment (Hi-Steam)

Spotting Boards

European Finishing Equipment (Hi-Steam)

Stretch Wrap Machinery/Supplies Cleaner’s Supply Davis Packaging

Vacuum Boards

European Finishing Equipment (Hi-Steam)

FINANCIAL SERVICES

ADC AmeriCapital Continental Girbau Dexter Laundry Eastern Funding Electrolux Professional Encore Firestone Financial Huebsch Maytag Commercial Laundry Speed Queen US Capital Corp.

Wascomat Whirlpool Commercial Laundry

FIXTURES & CONSTRUCTION Bathroom Locks

Monarch Coin & Security

Bulkheads/Partitions

Duncan Fabricating Co. High Mark Manufacturing Inc. R.J. Papalini Custom Cabinets Sol-O-matic® by Caco Mfg. Corp.

Drain Troughs

H-M Co. High Mark Manufacturing Inc. Sol-O-matic® by Caco Mfg. Corp.

Lint Filters/Interceptors

H-M Co. High Mark Manufacturing Inc. Lint-All

Machinery Bases

Accord Manufacturing Inc. Continental Girbau High Mark Manufacturing Inc. LG Commercial Laundry Sol-O-matic® by Caco Mfg. Corp.

FURNITURE Folding Tables

High Mark Manufacturing Inc. Maywood Furniture Corp.

R.J. Papalini Custom Cabinets

▲

ADC Continental Girbau Dexter Laundry Electrolux Professional

Huebsch Maytag Commercial Laundry Pellerin Milnor Corp.

Speed Queen Wascomat

www.americancoinop.com

2022

BUYER’S GUIDE PRODUCTS

Sol-O-matic® by Caco Mfg. Corp.

Garment Racks

Cleaner’s Supply R.J. Papalini Custom Cabinets Quality Fabricators R&B Wire Products Salsbury Industries — Lockers.com Sol-O-matic® by Caco Mfg. Corp.

Other Furniture

High Mark Manufacturing Inc. Maywood Furniture Corp.

Salsbury Industries — Lockers.com Sol-O-matic® by Caco Mfg. Corp.

Seating

High Mark Manufacturing Inc. R.J. Papalini Custom Cabinets Sol-O-matic® by Caco Mfg. Corp.

INSURANCE

Brooks-Waterburn Corp.

HUB International Insurance Irving Weber Associates Larry Larsen Insurance Agent at Laundromat123.com NIE Insurance Progressive Insurance

LAUNDRY SCALES

Cleaner’s Supply R&B Wire Products Summit Measurement LLC

MONEY HANDLING Coin/Currency Scales

Cummins-Allison Corp.

Klopp Money Handling Equipment Lynde-Ordway Co.

Coin Trays

Lynde-Ordway Co.

Coin Wrappers

Cummins-Allison Corp.

DATEC Products Klopp Money Handling Equipment Lynde-Ordway Co. Universal Machine Co.

Currency Counters & Sorters

Cummins-Allison Corp.

Klopp Money Handling Equipment Lock America International Lynde-Ordway Co. Monarch Coin & Security Setomatic Systems — SpyderWash Universal Machine Co.

Money Bags

Klopp Money Handling Equipment Lynde-Ordway Co.

Money Handling Equipment, Other Coin Mechanisms Cummins-Allison Corp.

Lynde-Ordway Co. Universal Machine Co.

SECURITY Security Locks

CyberLock Lock America International Monarch Coin & Security

SIGNAGE

Cleaner’s Supply Continental Girbau Electrolux Professional 12

AMERICAN COIN-OP MARCH 2022

Encore Ice Signs R&B Wire Products Salsbury Industries — Lockers.com Vend-Rite Mfg. Co. Wascomat

STACKED WASHER/DRYER UNITS Continental Girbau Dexter Laundry Encore Huebsch LG Commercial Laundry Maytag Commercial Laundry Speed Queen Whirlpool Commercial Laundry

UTILITY SERVICES

MC Squared Energy Services U.S. Gas & Electric

VENDED GOODS Bleach/Bleach Substitute Envirochem Inc. Vend-Rite Mfg. Co.

Detergents/Soaps/Chemicals Cleaner’s Supply Envirochem Inc. Vend-Rite Mfg. Co.

Fabric Softeners

Vend-Rite Mfg. Co.

Laundry Bags

AMS Products/Object Design Cleaner’s Supply Envirochem Inc. Kargi Fabric R&B Wire Products Vend-Rite Mfg. Co.

Other Vended Goods

Allstar Vending Cleaner’s Supply Envirochem Inc. Monarch Coin & Security Vend-Rite Mfg. Co.

VENDING MACHINES Candy/Snack/Drink

Allstar Vending Betson Enterprises Seaga Vending Machine Sales Vending.com Vend-Rite Mfg. Co.

Detergents/Soaps/Chemicals Envirochem Inc. Seaga Vend-Rite Mfg. Co.

Gumballs, Balloons, Stickers, Toys Allstar Vending OK Manufacturing Vending.com

Hanger Vender

Vend-Rite Mfg. Co.

Laundry Bag Vender

Envirochem Inc. Seaga Vend-Rite Mfg. Co.

Other Vending Machines

Allstar Vending Back Massager (massage chair) Evolution Dog Wash (dog wash) OK Manufacturing

Kiddie Rides USA Seaga Vending Machine Sales Vending.com Vend-Rite Mfg. Co.

Ticket Vender

Standard Change-Makers

WASHERS Front Loaders, Less Than 75 Pounds Continental Girbau Dexter Laundry Electrolux Professional Encore Huebsch Maytag Commercial Laundry Pellerin Milnor Corp.

Speed Queen TOLON USA Wascomat Whirlpool Commercial Laundry

Front Loaders, 75 Pounds and Larger Continental Girbau Dexter Laundry Electrolux Professional Huebsch Pellerin Milnor Corp.

Speed Queen TOLON USA Wascomat

Top Loaders

Continental Girbau Huebsch Maytag Commercial Laundry Speed Queen Whirlpool Commercial Laundry

Washer Sanitizing Systems Continental Girbau

WATER HEATING Air Vacuum Units

Rema Dri-Vac Corp.

Boilers & Related Systems

Bryan Boilers (Bryan Steam LLC) Fulton Boiler Works Hamilton Engineering Co. Inc. National Combustion Co. (NATCO) Rema Dri-Vac Corp.

Sellers Manufacturing Co.

Pumps

Rema Dri-Vac Corp.

Water Heaters

Bryan Boilers (Bryan Steam LLC) Fulton Boiler Works Hamilton Engineering Co. Inc. National Combustion Co. (NATCO) Navien Inc. Rinnai America Corp.

Sellers Manufacturing Co.

Water Softeners

Bryan Boilers (Bryan Steam LLC) Culligan Fulton Boiler Works Hamilton Engineering Co. Inc.

Water Storage Tanks

Bryan Boilers (Bryan Steam LLC) Hamilton Engineering Co. Inc. National Combustion Co. (NATCO) Rema Dri-Vac Corp.

Water Treatment:Chemicals/Services Culligan

ACO

www.americancoinop.com

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GET TIPS FROM OUR PODCAST AT WWW.CURBSIDELAUNDRIES.COM Our cloud-based solution increases your revenue by managing your website, fluff & fold and dry cleaning orders for both in-store and delivery business We are real laundromat owners who know how to help you automate and monetize your business to meet the wants of today's customers.

BUYER’S UIDE G 2022

MANUFACTURERS & SUPPLIERS AA A C Power Co.

77 Steamwhistle Dr. Ivyland, PA 18974 Phone: 215-364-3430 Toll Free: 800-362-1900 Website: www.acpowerco.com Email: info@acpowerco.com Distributor

AAdvantage Laundry Systems

2510 National Dr. Garland, TX 75041 Toll Free: 800-880-2138 Website: www.aadvantagelaundry.com Distributor

Aaxon Laundry Systems

6100 N. Powerline Rd. Ft. Lauderdale, FL 33309 Phone: 954-772-7100 Toll Free: 800-826-1012 Websites: www.aaxon.com; www.eaaxon.com (parts and supplies) Distributor

Accord Manufacturing Inc. N172 W20950 Emery Way Jackson, WI 53037 Phone: 262-677-8391 Website: www.accordmfg.com Email: paul@accordmfg.com Machinery bases

ACE Commercial Laundry Equipment Inc. 14404 Hoover St. Westminster, CA 92683 Toll Free: 800-583-3203 Website: www.acelaundry.com Email: sales@acelaundry.com Distributor

ADC

400 Klock Rd. Benton Harbor, MI 49022 14

AMERICAN COIN-OP MARCH 2022

Phone: 269-923-3000 Website: www.adclaundry.com Dryers of various capacities; financial services

Website: www.domstouchpads.com Equipment parts/repairs

AmeriCapital

2185 W. Pecos Rd., Ste. 3 Chandler, AZ 85224 Toll Free: 800-491-6802 Website: www.advancedatmsystems.com Email: atmsales@advancedatmsystems.com ATM machines

Edwin Benintendi 23522 57th Ave. S.E. Woodinville, WA 98072 Phone: 206-388-2304 Toll Free: 877-678-0061 Website: https://americapital.com Email: edb@americapital.com Financial services

Alco Services

AMS Products/Object Design Mfg.

Allstar Vending

BB

Advanced ATM Systems

223 Fulton St. Fresno, CA 93721 Phone: 559-233-2444 Toll Free: 800-488-ALCO (2526) Website: www.alcoservices.com Email: info@alcoservices.com Distributor 3767 Boul. Thimens, Ste. 100 Saint-Laurent, QC H4R 1W4 Toll Free: 800-685-7066 Website: www.allstarvending.com Email: info@allstarvending.com Vending machines: candy/snack/drink; gumballs, balloons, stickers, toys; other vended goods; other vending machines

American Changer Corp.

105 W. Dewey Ave., Bldg. C #4 Wharton, NJ 07885 Toll Free: 844-301-5790 Website: www.amsproduct.com Email: info@amsproduct.com Laundry bags

The Back Massager

24 Wellsley Ln. Coram, NY 11727 Phone: 631-403-4520 Toll Free: 877-765-6277 Website: www.thebackmassager.com Email: thebackmassager@optimum.net Massage chairs (vended)

1400 N.W. 65th Pl. Fort Lauderdale, FL 33309 Phone: 954-917-3009 Toll-Free: 800-741-9840 Website: www.americanchanger.com Email: info@americanchanger.com Bill changers; changer stands; coin changers; other changers/accessories; tokens; token changers

Bay Tek Entertainment

American Switch

Wagner Lopez Pinebrook Business Center II 2550 Eisenhower Ave., Ste. C-209 Trooper, PA 19403 Toll Free: 888-823-6782

Ernie Pessagno 43 Pleasant Ave., Ste. 3 Johnson City, NY 13790 Phone: 607-759-1995

Pulaski Industrial Park 1077 E. Glenbrook Dr. Pulaski, WI 54162 Phone: 920-822-3951 Website: www.baytekent.com Email: hello@baytekent.com Arcade/video games

BCC Payments (The Laundry Boss)

www.americancoinop.com

WWW.LCPARTS.COM $9.99 FLAT RATE SHIPPING EVERY THURSDAY

MARCH

During March, most orders received by 3pm CST will be shipped same day.

Phone orders only. Up to 20 lbs. Does not include oversized items.

EXPIRES 3/31/2022

PRICE BUSTERS P/N Bearing Kit, EH020

Bearing Kit, 75#

40%OFF

P/N 129411

LIST PRICE

P/N 70441601P

P/N 766P3A BEARING KIT, L1075

BEARING KIT, EH020

HOT VALVE

$1,250 Each.

$210.00 Each.

$41.99 Each.

List Price $1,606.14

List Price $421.34

List Price $51.12 P/N F300112G

P/N 352161

P/N 333674

HOT VALVE

DOOR GASKET

DOOR SOLENOID

$66.99 Each.

$94.99 Each.

$19.99 Each.

List Price $45.80

List Price $141.59

WHIRLPOOL P/N 3363394

List Price $46.73

P/N 9244-082-001 WATER PUMP, BELTLESS

DOOR HANDLE $9.95 Each.

KIT DRAIN VALVES

KIT DRAIN VALVES

P/N F730455B

P/N F200203200

3 WAY VALVE BODY ONLY

MICRO SWITCH

P/N F980P3 KIT CONTROL ASSY

P/N 9539-461-001G DOOR SWITCH

$4.99 Each.

$5.99 Each.

List Price $18.90 P/N 285753A COUPLING, MTR W/INSERT

P/N F200166300

List Price $21.18

List Price $49.80 MOTOR COUPLER

P/N F200166400

DEXTER

$22.99 Each.

P/N 285753G

COIN DROP

HUB & SEAL KIT

List Price $30.20 P/N 8502-629-011 LABEL/BLUE

$9.99 Each.

$12.99 Each.

List Price $19.53

List Price $30.87 Ea.

SALE ON CONTINENTAL PARTS CALL FOR SPECIALS! SE HABLA ESPANOL

WE SELL PARTS FOR : HUEBSCH, SPEED QUEEN, CONTINENTAL, DEXTER, ALLIANCE, WASCOMAT, GE, UNIMAC, MAYTAG AND MORE Call Us At 1-800-845-3903 | These Prices Are Also Available At Our Web Store www.lcparts.com | *Free shipping excludes baskets, trunnions, some motors and oversized packages.

Please call for details (Some sale items limited to quantities on hand) March 31st.

All Orders Over $250

RECEIVE FREE DELIVERY UP TO 20 LBS*

2022

BUYER’S GUIDE

MANUFACTURERS & SUPPLIERS Website: https://bccpayments.com/ laundryboss Email: sales@bccpayments.com Cards/card systems; hybrid payment systems; mobile wallet payment systems; smartphone apps

BDS Laundry Systems/ BDS Laundry Parts

2430 Enterprise Dr. St. Paul, MN 55120-1143 Toll Free: 800-688-0020 (Systems) or 800-328-1974 (Parts) Websites: www.bdslaundry.com; www.bdsparts.com Email: info@bdslaundry.com; parts@bdslaundry.com Distributor

Betson Enterprises

303 Paterson Plank Rd. Carlstadt, NJ 07072 Toll Free: 800-768-8952 Website: www.betson.com Email: service@betson.com Arcade/video games; vending equipment

Brooks-Waterburn Corp.

1105 Broadhollow Rd. Farmingdale, NY 11735 Phone: 516-997-9800 Toll Free: 888-997-9801 Website: www.brookswaterburn.com Email: ltrapani@brookswaterburn.com Insurance

Bryan Boilers (Bryan Steam LLC) 783 N. Chili Ave. Peru, IN 46970 Phone: 765-473-6651 Website: www.bryanboilers.com Boilers; boiler treatments; water heaters; water softeners; water storage tanks

CC

Computer software (multi-function laundromat management solution)

CleanCloud

1625 S. Congress Ave., Ste. 400 Delray Beach, FL 33445 Phone: 415-212-5626 Website: https://cleancloudapp.com Email: sales@clean.cloud Computer hardware and software (for laundry pickup and delivery service); smartphone apps

CryptoPay — Genesys Technologies

Cleaner’s Supply

Culligan

1059 Powers Rd. Conklin, NY 13748 Toll Free: 800-388-5410 Website: www.cleanersupply.com Email: customerservice@cleanersupply.com Carts; stretch wrap machinery and supplies; garment racks; laundry scales; signage; vended goods (detergents/chemicals, laundry bags and other vended goods)

Cleantie

Andrea Einlo 9350 Wilshire Blvd., Ste. 201 Beverly Hills, CA 90212 Phone: 310-913-3953 Toll Free: 888-836-7274 Website: www.cleantie.com Email: andrea@cleantie.com Computer software (multi-function laundry management, including pickup and delivery)

Coin Mechanisms

Mike Meisinger 817 Industrial Dr. Elmhurst, IL 60126 Phone: 630-924-7070 Toll Free: 800-323-6498 Website: www.coinmech.com Email: mikem@coinmech.com Cards/card systems; coin accumulators; money boxes; money-handling equipment (other)

Continental Girbau

Cantaloupe

100 Deerfield Ln., Ste. 300 Malvern, PA 19355 Phone: 610-989-0340 Website: www.cantaloupe.com Cards/card systems; mobile wallet payment systems

Card Concepts

Steve Marcionetti 302 S. Stewart Ave. Addison, IL 60101 Phone: 630-930-5115 Toll Free: 866-860-1660 Website: www.laundrycard.com Email: info@laundrycard.com Cards/card systems; hybrid payment systems; smartphone apps San Francisco, CA Website: www.trycents.com Email: info@trycents.com 16

AMERICAN COIN-OP MARCH 2022

3260 E. Woodmen Rd., Ste. 110 Colorado Springs, CO 80920 Phone: 719-277-7400 Website: http://getcryptopay.com Email: dave@getcryptopay.com Cards/card systems

9399 W. Higgins Rd., Ste. 1100 Rosemont, IL 60018 Toll Free: 877-541-0382 Website: www.culligan.com Water softeners; water treatment chemicals and service

Cummins-Allison Corp.

852 Feehanville Dr. Mount Prospect, IL 60056 Phone: 800-786-5528 Website: www.cumminsallison.com Coin/currency scales; coin wrappers; currency counters and sorters; money handling (other)

CurbSide Laundries

Aaron Simmons 250 Alamitos Ave., #300 Long Beach, CA 90802 Phone: 562-533-0053 Website: www.curbsidelaundries.com Computer software (on-demand wash-dry-fold point of sale and process management for drop-off, pickup and delivery orders)

CyberLock

1105 N.E. Circle Blvd.

Corvallis, OR 97330 Phone: 541-738-5500 Website: www.cyberlock.com Email: sales@cyberlock.com Security locks

Joel Jorgensen 2500 State Road 44 Oshkosh, WI 54904 Phone: 920-231-8222 Toll Free: 800-256-1073 Website: www.cgilaundry.com Email: info@cgilaundry.com Advertising/marketing services; dryers of various capacities; financial services; machinery bases; signage; stacked washer/ dryer units; front loaders of various capacities; top loaders

DD

Cozzetto Commercial

Joe Frankian 4822 W. Fullerton Ave. Chicago, IL 60639 Phone: 773-889-5500 Website: www.dandmequipment.com Distributor

530 E. Foothills Dr. Spokane, WA 99207 Phone: 509-459-4300 Website: www.cozzettocommercial.com Distributor

CPEC

Cents

Website: www.cpec-laundry.com Email: sales@cpec-laundry.com Distributor

3120 W. Weldon Ave. Phoenix, AZ 85017 Phone: 602-248-0808

D&E

1724 Hawleyton Rd. Binghamton, NY 13903 Phone: 607-798-7704 Website: www.dryercomputers.com Email: dryercomputers@gmail.com Electronic repairs

D&M Equipment Co.

DATEC Products

2420 E. Clover Pl. Nampa, ID 83687 Phone: 208-989-7918 Website: www.datec-coin.com

www.americancoinop.com

Duncan Fabricating Co.

Email: jandc74@gmail.com Coin wrappers

2505 S. Park Dr. S.W. Birmingham, AL 35211 Phone: 205-923-7777 Website: www.duncanfabricating.com Email: info@duncanfabricating.com Bulkheads/partitions; applicance outlet centers; plumbing racks

Davis Packaging

Tim Davis 1002 N. Palmway Lake Worth, FL 33460 Phone: 561-290-0412 Toll Free: 800-622-3015 Website: www.davispackaging.net Email: contact@davispackaging.net Stretch wrap machinery and supplies

Dexter Laundry Inc.

EE Eastern Funding

2211 W. Grimes Ave. Fairfield, IA 52556 Phone: 641-472-5131 Toll Free: 800-524-2954 Website: www.dexter.com Email: sales@dexter.com Dryers of various capacities; financial services; stacked washer/dryer units; front loaders of various capacities

DryerPressTool

11645 Humber Dr. Mira Loma, CA 91752 Phone: 951-870-1273 Website: www.dryerpresstool.com Email: larry.budica@outlook.com Dryer drum repair

213 W. 35th St., Ste. 2W New York, NY 10001 Phone: 212-819-2000 Toll Free: 877-819-1764 Website: www.easternfunding.com Email: info@easternfunding.com Financial services

ECC Horizon

8383 Craig St., Ste. 110 Indianapolis, IN 46250 Phone: 317-595-4400 Website: www.ecchorizon.com Environmental consulting

Phone: 908-510-6520 Website: www.eltechlab.com Email: contact@eltechlab.com Computer board repairs

Electrolux Professional (distributed by Laundrylux)

461 Doughty Blvd.

Inwood, NY 11096 Phone: 516-371-4400 Toll Free: 800-645-2204 Website: www.laundrylux.com Email: gkertland@laundrylux.com Dryers of various capacities; financial services; signage; front loaders of various capacities

Encore (distributed by Laundrylux)

461 Doughty Blvd.

Inwood, NY 11096 Phone: 516-371-4400 Toll Free: 800-645-2204 Website: www.laundrylux.com Email: gkertland@laundrylux.com Small dryers; financial services; signage; stacked washer/dryer units; small front loaders

Envirochem Inc.

El-Tech Lab

26 West St. Colonia, NJ 07067

Dave Gershman 425 Whitehead Ave.

THE BEST EQUIPMENT AVAILABLE AT THE

BEST PRICES!

The #1 Regional Distributor of Commercial Laundry Equipment, proudly serving businesses throughout Pennsylvania, New Jersey, Delaware, and Maryland for over 48-years!

We are experts in Commercial Laundry Solutions.

NOW HIRING!

Contact us today. www.americancoinop.com

CALL US TODAY! 800.362.1900 77 Streamwhistle Dr., Ivyland, PA 18974 E: Info@acpowerco.com

www.acpowerco.com MARCH 2022

AMERICAN COIN-OP 17

2022

BUYER’S GUIDE

MANUFACTURERS & SUPPLIERS South River, NJ 08882 Toll Free: 800-414-7964 Website: www.firstpref.com Email: dgershman@envirochem-usa.com Vended goods and vending equipment (bleach/bleach substitute, detergents/ chemicals, laundry bags, stain removers)

ESD

Wayne Lewis 270 Commerce Dr. Fort Washington, PA 19034 Phone: 215-628-0860 Website: www.esdcard.com Email: info@esdcard.com Cards/card systems; hybrid payment systems; smartphone apps; mobile wallets; tokens; bill acceptors; coin/slug rejectors; coin chutes/ conversion kits; money boxes

European Finishing Equip. (Hi-Steam) 1 County Rd., Unit A-10 Secaucus, NJ 07094 Phone: 201-210-2247 Toll Free: 888-460-9292 Website: www.histeam.com Garment finishing equipment

Evolution Dog Wash Co.

13401 W. 43rd Dr., Ste. 13 Golden, CO 80403 Toll Free: 888-303-0553 Website: www.evolutiondogwash.com Email: info@evolutiondogwash.com Coin-op dog/pet wash

FF

3981 Port St. Pulaski, NY 13142 Phone: 315-298-5121 Website: www.fulton.com Heat exchangers; heat reclaimers; boilers; water heaters; water softeners

GG Gold Coin Laundry Equipment David Hoffman 91-26 143rd St. Jamaica, NY 11435 Toll Free: 888-411-0944 Website: www.goldcoinlaundry.com Email: info@goldcoinlaundry.com Distributor

Greenwald Industries

Jim Costeines 212 Middlesex Ave. Chester, CT 06412 Phone: 860-526-0800 Toll Free: 800-221-0982 Website: www.greenwaldindustries.com Email: jcosteines@greenwaldindustries.com Bill acceptors; cards/card systems; hybrid payment systems; mobile wallet payment systems; smartphone apps; coin accumulators; coin/slug rejectors; coin chutes/conversion kits; coin meters/conversion kits; money boxes; computer software; tokens

HH H-M Co.

Firestone Financial

117 Kendrick St., Ste. 200 Needham, MA 02494-2728 Toll Free: 800-851-1001 Website: www.firestonefinancial.com Financial services

2305 Gilbert Ave. Cincinnati, OH 45206 Toll Free: 800-365-1900 Website: www.draintroughs.com Email: joe@hmlaundryequipment.com Drain troughs; lint interceptors

Hamilton Engineering Co. Inc.

185 Cold Creek Dr. Morristown, TN 37814 Phone: 423-586-5370 Website: www.forentausa.com Email: forenta@forentausa.com Coin-operated presses; hand irons

221 Armstrong Blvd.

Three Rivers, MI 49093 Toll Free: 800-968-5530 Website: www.hamiltonengineering.com Email: sales@hamiltonengineering.com Boilers; water heaters; water softeners; water storage tanks; washer sanitizing systems

Fortune Web Marketing

Hamilton Manufacturing Corp.

Forenta L.P.

603 Mattison Ave., Ste. 2100 Asbury Park, NJ 07712 Phone: 877-813-6390 Website: www.fortunewebmarketing.com Advertising/marketing services

FrontecStore.com

1330 Main St. Sarasota, FL 34236 Toll Free: 833-376-6832 Website: www.frontecstore.com Email: info@frontecstore.com Parts

Fulton Boiler Works 18

AMERICAN COIN-OP MARCH 2022

Bob Krist 1026 Hamilton Dr. Holland, OH 43528 Phone: 419-867-4858 Toll Free: 888-723-4858 Website: www.hamiltonmfg.com Email: sales@hamiltonmfg.com Bill changers; bill acceptors

HappyNest Inc.

5700 Post Rd., Ste. 1 East Greenwich, RI 02818 Toll Free: 855-335-9274 Website: www.happynest.com Email: hello@happynest.com Computer software (for laundry pickup

and delivery service)

HHC Electronic Service

1338 Electra Ave. Rowland Heights, CA 91748 Phone: 626-961-8678 Toll Free: 844-846-0371 Email: hhc168@hotmail.com Washer/dryer card reader repairs

High Mark Manufacturing Inc.

P.O. Box 212 Johnstown, CO 80534 Phone: 970-587-9044 Website: www.highmarkmanufacturing.com Email: pete@highmarkmanufacturing.com Bulkheads/partitions; drain troughs; folding tables; lint filters; machinery bases; other furniture; seating

Hoffman Mint

1400 N.W. 65th Pl. Fort Lauderdale, FL 33309 Phone: 954-917-5451 Toll Free: 800-227-5813 or 800-441-0292 Website: www.hoffmanmint.com Email: sales@hoffmanmint.com Tokens

HUB International Insurance Services Jodie Millino 701 University Ave., Ste. 100 Sacramento, CA 95825 Phone: 916-945-5070 Website: www.hubinternational.com Email: jodie.millino@hubinternational.com Insurance

Huebsch

Shepard St., P.O. Box 990 Ripon, WI 54971 Phone: 920-748-3121 Website: https://huebsch.com Dryers of various capacities; financial services; front loaders of various capacities; top loaders

II Ice Signs

72 Stard Rd., Unit 4 Seabrook, NH 03874 Phone: 603-347-3005 Website: www.icesigns.com Email: sales@icesigns.com Signage

Imonex Services Inc.

7274 Imonex Ln. Sealy, TX 77474 Phone: 979-885-3200 Toll Free: 800-446-2719 Website: www.imonex.com Email: sales@imonex.com Coin accumulators; coin/slug rejectors

Irving Weber Associates

6900 College Blvd., Ste. 1000 Overland Park, KS 66211 Phone: 631-619-9207

www.americancoinop.com

Toll Free: 800-243-1811 Website: www.iwains.com Email: info@iwains.com Insurance

JJ Jecon Inc.

204-17 Hillside Ave. #394 Hollis, NY 11423 Phone: 718-525-3733 Website: www.jeconinc.com Email: jeconinc@gmail.com Equipment repairs/rebuilds

JK Products & Services (Ergoline) 411 Washington Ave., Ste. B Jonesboro, AR 72401 Toll Free: 888-771-0996 Website: www.jkproducts.us/ergoline Tanning systems

KK Kargi Fabric

15 Crossroad Manhasset, NY 11030 Phone: 718-392-6066 Website: www.kargifabric.com

www.americancoinop.com

Laundry bags

Kiddie Rides USA

15980 Great Rock Rd. Brighton, CO 80603 Phone: 303-399-7191 Website: www.kiddieridesusa.com Email: rich@kiddieridesusa.com Coin-op children’s rides; vending machines

KioSoft

2035 High Ridge Rd. Boynton Beach, FL 33426 Toll Free: 888-503-5988 Website: www.kiosoft.com Email: sales@kiosoft.com Cards/card systems; hybrid payment systems; mobile wallet payment systems; smartphone apps

Klopp Money Handling Equipment Dan Nelson 237 Dunbar Ave. P.O. Box 985 Oldsmar, FL 34677 Toll Free: 800-356-9080 Website: www.kloppcoin.com Email: dnelson@kloppcoin.com Coin/currency scales; coin wrappers; currency counters and sorters; money bags

LL Larry Larsen Insurance Agent at Laundromat123.com

Larry Larsen 1263 N. Tustin Ave. Anaheim, CA 92807 Phone: 714-630-9274 Website: www.laundromat123.com Email: laundromat123@gmail.com Insurance services; consulting

Laundroworks Card Systems

by Mitech

8241 Keele St., Unit 11-12 Concord, ON L4K 1Z5 Toll Free: 888-629-8620 Website: www.laundroworks.com Email: info@mitechisys.com Cards/card systems; smartphone apps

Laundry Concepts

302 S. Stewart Ave. Addison, IL 60101 Toll Free: 800-845-3903 Websites: www.laundryconcepts.com; www.lcparts.com (parts) Distributor

MARCH 2022

AMERICAN COIN-OP 19

2022

BUYER’S GUIDE

MANUFACTURERS & SUPPLIERS Laundry Owners Warehouse 3555 Powerline Rd. Fort Lauderdale, FL 33309 Phone: 954-537-1643 Website: www.lowlaundry.com Email: sales@lowlaundry.com Distributor

LaundryParts.com

Toll Free: 877-630-PART (7278) Website: www.laundryparts.com Email: info@laundryparts.com Distributor

LES Laundry Equipment Services 13015 Salem Ave. Hagerstown, MD 21740 Toll Free: 800-866-6905 Website: www.leslaundry.com Email: info@leslaundry.com Distributor

LG Commercial Laundry

2500 State Road 44 Oshkosh, WI 54904 Phone: 920-231-8222 Toll Free: 800-256-1073 Website: www.gnalaundry.com/lg Email: info@gnalaundry.com Dryers of various capacities; machinery bases; stacked washer/dryer units; front loaders

Lint-All

Tate Richardson 501 Foote St. P.O. Box 723 Crown Point, IN 46307 Phone: 219-663-7693 Toll Free: 800-568-5468 Website: www.lintbags.com Email: info@lintbags.com Lint filters

Lock America International (L.A.I. Group)

9168 Stellar Ct. Corona, CA 92883 Phone: 951-277-5180 Toll Free: 800-422-2866 Website: www.laigroup.com Email: sales@laigroup.com Money boxes; currency counters/sorters; coin counting and sorting machines; security locks

Lynde-Ordway Co.

5402 Commercial Dr. Huntington Beach, CA 92649 Phone: 714-957-1311 Toll Free: 800-762-7057 Website: www.lynde-ordway.com Email: sales@lynde-ordway.com Changer stands; changer accessories; token changers; bill acceptors; coin/currency scales; coin trays; coin wrappers; currency counters/ sorters; money bags; other money-handling items

MM Maytag Commercial Laundry 400 Klock Road 20

AMERICAN COIN-OP MARCH 2022

Benton Harbor, MI 49022 Toll Free: 800-662-3587 (order management: option 3, option 1) Phone: 269-759-6044 (tech line for parts, option 3, or service, option 1) Website: www.maytagcommerciallaundry.com Dryers of various capacities; front loaders; top loaders; financial services

Maywood Furniture Corp.

23 W. Howcroft Rd. Maywood, NJ 07607 Phone: 201-845-4242 Toll Free: 800-238-6797 Website: www.maywood.com Email: sales@maywood.com Folding tables; other furniture

MC Squared Energy Services

175 W. Jackson Blvd., Ste. 240 Chicago, IL 60604 Toll Free: 877-622-7697 Website: www.mc2energyservices.com Email: info@mc2energyservices.com Utility services

Metro Laundry Tech Corp.

1624 Harding Park Bronx, NY 10473 Phone: 718-742-4137 or 718-733-4313 Website: www.metrolc.com Email: metrolc@hotmail.com Computer hardware (computer boards); machine repairs

Monarch Coin & Security

1512 Russell St., Bldg. A Covington, KY 41011 Phone: 859-261-4421 Toll Free: 800-462-9460 Website: www.monarchcoin.com Email: sales@monarchcoin.com Tokens; changer stands; changer accessories; token changers; coin chutes/conversion kits; coin meter conversion kits; money boxes; currency counters/sorters; bathroom locks; security locks; other vended goods

Mountain Electronics

621 Micaville Loop, Ste. 300 Burnsville, NC 28714 Phone: 828-675-9200 Website: www.mountain-electronics.com Email: shipping@mountainelectronics.com Computer board repairs

NN National Combustion Co. (NATCO) 104-11 180 St. Jamaica, NY 11433 Toll Free: 888-OK-NATCO Website: www.nationalcombustion.com Email: sales@nationalcombustion.com Heat exchangers; heat reclaimers; solar equipment; boilers; water heaters; water storage tanks

Navien Inc.

20 Goodyear Irvine, CA 92618 Toll Free: 800-519-8794 Website: www.navieninc.com Water heaters

NIE Insurance

Anne Cobb 6030 Bancroft Ave. St. Louis, MO 63109 Phone: 314-832-1118 Toll Free: 800-325-9522 Website: www.NIEinsurance.com Email: cobb@nieinsurance.com Insurance

OO OK Manufacturing

2340 S. 900 West, Ste. D Salt Lake City, UT 84119 Toll Free: 800-748-5480 Website: www.okmfg.com Email: info@okmfg.com Vending machines (gumball/balloons/ stickers/etc.); other vending machines

PP R.J. Papalini Custom Cabinets

12410 Foothill Blvd.

Los Angeles, CA 91342 Phone: 818-896-7792 Toll Free: 800-896-4449 Website: www.rjpapalini.com Email: rjpapalini@gmail.com Bulkheads; folding tables; garment racks; seating

PayRange

9600 N.E. Cascades Pkwy., Ste. 280 Portland, OR 97220 Toll Free: 855-856-6398 Website: www.payrange.com Email: sales@payrange.com Mobile wallet payment systems; smartphone apps

Pellerin Milnor Corp.

Sales P.O. Box 400 Kenner, LA 70063 Phone: 504-467-9591 Toll Free: 800-469-8780 Website: www.milnorcoin.com Email: milnorinfo@milnor.com Dryers of various capacities; front loaders of various capacities

Progressive Insurance

Toll Free: 888-806-9598 Website: www.progressivecommercial.com Insurance

Pyramid Technologies 1718 N. Quail Mesa, AZ 85205 Phone: 480-507-0088

www.americancoinop.com

Website: www.pyramidacceptors.com Email: sales@pyramidacceptors.com Bill acceptors; thermal printers

QQ Quality Fabricators

3240 Heritage Dr., Ste. B Kennesaw, GA 30144 Toll Free: 877-637-3712 Website: www.zracks.com Email: info@zracks.com Garment racks

RR R&B Wire Products

Customer Service Team 2902 W. Garry Ave. Santa Ana, CA 92704 Phone: 714-549-3355 Toll Free: 800-634-0555 Website: www.rbwire.com Email: sales@rbwire.com Carts; garment racks; laundry bags; laundry scales; signage

Reeco Timer Co.

Royal Basket Trucks

Bay Shore, NY 11706 Phone: 631-498-6999 Website: www.reecotimers.com Email: reecotimerco@hotmail.com Remanufactured timers

201 Badger Pkwy.

Darien, WI 53114 Phone: 262-882-1227 Toll Free: 800-426-6447 Website: www.royal-basket.com Email: sales@royal-basket.com Carts

Rema Dri-Vac Corp.

45 Ruby St. Norwalk, CT 06850 Phone: 203-847-2464 Website: www.remadrivac.com Email: info@remadrivac.com Boilers; water storage tanks; pumps

SS Sales Renewal Corp.

34 Walden St., #423 Concord, MA 01742 Phone: 508-529-4300 Website: www.salesrenewal.com Advertising/marketing services

Rhino Laundry

449 E. 3900 S. Salt Lake City, UT 84107 Phone: 801-912-0061 Website: https://rhinocommercial laundryequip.com Email: info@RhinoLDCS.com Distributor

Salsbury Industries — Lockers.com 18300 Central Ave. Carson, CA 90746-4008 Phone: 323-846-6700 Toll Free: 800-562-5377 Website: www.lockers.com Email: customerservice@lockers.com Garment racks; signage; storage cabinets and lockers

Rinnai America Corp.

103 International Dr. Peachtree City, GA 30269 Toll Free: 800-621-9419 Website: www.rinnai.us Water heaters

Scott Equipment

1855 Union Blvd., Unit A

5612 Mitchelldale St.

Vending Products • Fluff n Fold Paper Products • Attendant Items

UP TO

60

%

OFF

PARTS LIST PRICES

800-640-7772

Your One Stop Laundry Distributor Since 1959

www.sudsy.com

www.americancoinop.com

www.LaundryParts.com

24-7 PARTS ORDERING MARCH 2022

AMERICAN COIN-OP 21

2022

BUYER’S GUIDE

MANUFACTURERS & SUPPLIERS Houston, TX 77092 Phone: 713-686-7268 Toll Free: 800-321-7268 Website: www.scott-equipment.com Distributor

Seaga

Michael Fiorito 700 Seaga Dr. Freeport, IL 61032 Phone: 815-297-9500 Website: www.seaga.com Email: mfiorito@seaga.com Bill changers; vending machines

Sellers Manufacturing Co. 918 W. Walnut St. Danville, KY 40422 Phone: 859-236-3181 Website: www.sellersmfg.com Email: sales@sellersmfg.com Boilers; water heaters

Setomatic Systems — SpyderWash

Michael Schantz 6353 W. Rogers Cir., Ste. 3 Boca Raton, FL 33487 Phone: 516-752-8008 Website: www.setomaticsystems.com Email: sales@setomaticsystems.com Cards/card systems; coin/slug rejectors; coin accumulators; coin chutes/ conversion kits; coin meter conversion kits; computer software; currency counters and sorters; hybrid payment systems; mobile wallet payment systems; smartphone apps

Sol-O-matic by Caco Mfg. Corp. ®

P.O. Box 263129 Houston, TX 77207 Phone: 713-644-1973 Website: www.solomatic.com Bulkheads/partitions; drain troughs; machinery bases; folding tables; garment racks; seating; other furniture

Speed Queen

Shepard St., P.O. Box 990 Ripon, WI 54971 Website: www.speedqueencommercial.com Dryers, single load and stacked, of various capacities; financial services; front loaders of various capacities; top loaders

Spynr

57 W. 57th St., 4th Flr. New York, NY 10019 Phone: 212-705-8783 Website: www.spynr.com Advertising/marketing services

Standard Change-Makers

3130 N. Mitthoeffer Rd. Indianapolis, IN 46235-2400 Phone: 317-899-6966 Toll Free: 800-968-6955 Website: www.standardchange.com Email: sales@standardchange.com Bill acceptors; changer stands; coin changers; other changers/accessories; ticket venders; 22

AMERICAN COIN-OP MARCH 2022

token changers

Starchup

Nick Chapleau 1 E. Erie St. Chicago, IL 60611 Phone: 574-360-7593 Website: https://starchup.com/ Email: nick@starchup.com Computer software (for delivery service, point of sale, route optimization, contactless ordering, and customer web and mobile apps)

Statewide Laundry Equipment

Phone: 305-624-5169 (Miami) 407-425-9274 (Orlando) 813-877-6434 (Tampa) 904-332-9274 (Jacksonville) 404-480-4083 (Georgia) 984-238-7430 (North Carolina) 804-508-6534 (Virginia) Website: www.statewidelaundry.com Distributor

Stern Pinball

2001 Lunt Ave. Elk Grove Village, IL 60007 Phone: 708-345-7700 Website: www.sternpinball.com Email: info@sternpinball.com Coin-op pinball games

Sudsy Vending Supplies 14402 Hoover St. Westminster, CA 92683 Toll Free: 800-640-7772 Website: www.sudsy.com Email: online@sudsy.com Distributor

Summit Measurement LLC

151 Flume Ave. Martsons Mills, MA 02648 Toll Free: 855-972-2537 Website: www.summitmeasurement.net Email: sales@summitmeasurement.net Laundry scales

Superior Laundry Equipment

458 Cozine Ave. Brooklyn, NY 11208 Phone: 718-871-7545 Website: www.superior-laundry.com Email: info@superior-laundry.com Distributor

Synetek Controls

8133 2nd St. (P.O. Box 1229) Wellington, CO 80549 Phone: 970-568-7880 Email: synetek.controls@gmail.com Dryer ignition controls

TT The Laundry Pass

1303 53rd St., Ste. 142 Brooklyn, NY 11219 Toll Free: 855-870-5625

Website: www.thelaundrypass.com Email: info@laundrypass.com Cards/card systems; hybrid payment systems

Tjernlund Products

1601 9th St. White Bear Lake, MN 55110-6794 Phone: 651-426-2993 Toll Free: 800-255-4208 Website: www.tjernlund.com Email: fanmail@tjfans.com Dryer duct booster and exhaust fans

TokensDirect

Ted Schuh 2851 Massachusetts Ave. Cincinnati, OH 45225 Phone: 513-699-6213 Toll Free: 800-514-6312 Website: www.tokensdirect.com Email: tokens@tokensdirect.com Tokens

TOLON USA

99 Aberdeen Loop Panama City, FL 32405 Phone: 850-980-1554 Website: http://tolon.com Email: scott.robinson@tolon.com Washers of various capacities

UU Universal Machine Co.

1616 Falcon Dr. DeSoto, TX 75115-2418 Phone: 972-224-3501 Website: www.coincounters.com Coin wrappers; currency counters and sorters; and other money-handling equipment

US Capital Corp.

111 W. Jackson Blvd., 17th Floor Chicago, IL 60604 Phone: 312-675-6063 Website: www.uscapcorp.com Email: info@uscapcorp.com Financial services

U.S. Gas & Electric Inc.

P.O. Box 660403 Dallas, TX 75266-0433 Toll Free: 888-947-7880 Website: www.usgande.com Utility provider serving CT, DC, IL, IN, KY, MD, MA, MI, NJ, NY, OH and PA

VV Van Brook of Lexington

James Johnson 2851 Massachusetts Ave. Cincinnati, OH 45225 Phone: 513-591-5921 Toll Free: 800-553-3134 Website: www.vanbrooktokens.com Email: info@vanbrooktokens.com Tokens

www.americancoinop.com

Vending Machine Sales

Louis Kershbaumer 4225 Fleur Dr. Des Moines, IA 50321 Phone: 515-480-4613 Website: www.vendingmachinesales.com Email: vendingmachines@mediacombb.net Vending machines

Vending.com

8040 University Blvd.

Clive, IA 50325 Toll Free: 855-929-1072 Website: www.vending.com Vending machines

Vend-Rite Mfg. Co.

Vince Hansen 6029 W. 31st St. Cicero, IL 60804 Phone: 708-652-9700 Toll Free: 800-777-1802 Website: www.vendrite.com Email: vince@vendrite.com Signage; vended goods (bleach/bleach substitute, detergents/chemicals, fabric softeners, laundry bags and other vended goods); vending machines (candy/snacks/ drinks, detergents/chemicals, hanger, laundry bag and other vending machines); drop-off laundry systems (starter kit, aprons, etc.)

www.americancoinop.com

WW Wascomat (distributed by Laundrylux)

461 Doughty Blvd.

Inwood, NY 11096 Phone: 516-371-4400 Toll Free: 800-645-2204 Website: www.laundrylux.com Email: gkertland@laundrylux.com Dryers of various capacities; financial services; signage; front loaders of various capacities

WASH Commercial Laundry Inc. (Great Lakes Commercial Sales) Offices in Illinois, Indiana, Michigan, Ohio and Wisconsin Toll Free: 800-421-8846 Website: www.greatlakeslaundry.com Distributor

Wash-Dry-Fold POS

P.O. Box 2885 Broken Arrow, OK 74013-2885 Toll Free: 855-424-4258 Website: www.washdryfoldpos.com Email: sales@washdryfoldpos.com Computer hardware and software (point-of-sale system for Laundromats)

Western Laundry Equipment

Phone: 800-750-1841 (NM and TX), 800-915-4311 (NV) Website: www.westequip.com Email: sales@westequip.com Distributor

Whirlpool Commercial Laundry 400 Klock Rd. Benton Harbor, MI 49022 Phone: 269-235-4300 Website: https://whirlpoolcommercial laundry.com Dryers; front loaders; top loaders; financial services

ACO

We encourage you, as you call on the companies listed in this issue, to let them know you found their listing in the American Coin-Op Buyer’s Guide!

VISIT AMERICANCOINOP.COM FOR OUR ONLINE BUYER’S GUIDE 24/7!

MARCH 2022

AMERICAN COIN-OP 23

POINTERS FROM PAULIE B

IS THE LAUNDROMAT BIZ RIGHT FOR YOU?

I

Paul Russo

24

’m a few years retired and speaking to you straight as a mat owner of 41 years with no allegiances to any manufacturers or distributors. In this column, I aim to provide the unvarnished version of my experiences, good and bad.

So, are you well suited for this career or not?

Throughout my career, I was approached by people from all walks of life who were interested in the laundromat business. Some just wanted to earn a little extra income. Others were looking for a way out of their jobs because they always dreamed of being their own boss. Still others were retiring from their careers and looking for a semi-retirement business.

If you’re thinking that mats run themselves and you can just sit back and empty the coin boxes, then no, this business is not for you.

A laundromat is a business that must be managed properly, just like any other. I’ve seen people buy a mat solely as an investment and not plan on paying much attention to it because their “real” job was somewhere else. Those mats tend to gradually go downhill, but there are exceptions.

First, you need to think hard if this is something that you really want to do. There will be times when it can be stressful and challenging: a new competitor arrives, rent goes up, there are employee issues, you’ve been robbed a few times, flood or fire impacts the place, etc.

It helps greatly if you are dead serious about opening a mat, and not just playing around. It also helps greatly if you are the type of person who can take a few highstress hits, then get back up and do what’s necessary to make things right again.

Keep in mind that mats are a work in progress.

Maintenance is extremely important. Just like a new car, your mat will begin to wear from the very first day, so you know that you will need to maintain it over the years. It will require time, planning, and money set aside for future equipment purchases.

Here’s the good part: If you do your due diligence, come up with a logical business plan, learn everything you can about laundromats, find a great mat with potential and make it greater, then you can have many years of a nice, steady income ahead.

I have to tell you, when you go through all the steps to

AMERICAN COIN-OP MARCH 2022

(Photo licensed by Ingram Image)

www.americancoinop.com

XPRESS-APP get a mat open, and on opening week you walk in to see it packed with customers, it’s a thrill!

No matter what your personal situation, you’ll need some specific basics to help you have a long, successful career.

Small-business owners must wear many hats to succeed, and laundromat owners require a couple more. You’ll need basics such as: Some Technical Ability — Do you need to be an expert in computerized, electromechanical equipment? No, but a store full of equipment can have malfunctions quite often. You can call a repair tech each time but you’ll burn through lots of money.

Usually the issues are cheap to fix (even free in some cases) but you must know how the equipment works so you can easily and quickly diagnose and repair them.

Your distributor can help with repair classes/videos for you.

Most distributors will offer free parts and labor for a specified period of time. This is when you should be “glued” to the repair tech when he/she comes in.

You can look up your brand of equipment online. Manufacturers often create and post repair videos online. You can also find lots of individual YouTube videos on repairs done by industry veterans.

By relying on these or other sources, you may learn enough to not have to pay for every repair, which can be unsustainable.

Common Sense — I saw a 5,000-square-foot mat built in the same building two doors down from a barbecue restaurant.

Dryers need to draw in plenty of incoming makeup air, some of which infiltrates from neighboring stores. This mat had a big problem with customers’ finished laundry smelling like food!

What were they thinking, or were they not thinking at all?

Think they talked to any of the neighboring stores about the landlord and building before acquiring the property? I suppose not.

Common sense tells you to think logically, not emotionally, when making business decisions. It tells you to avoid a mat that has very little parking. It also tells you not to open a store too close to a big, well-run mat.

Case in point: I had a customer years ago who would always pepper me with questions about my mat. I knew she was up to something, so I kept my answers short and vague. Sure enough, she opened a mat near one of my stores! It was a tiny one that she worked herself, and it failed in less than a year. Common sense should have told her it was too small and the neighborhood was already being served by a bigger, better mat across the street. You could also figure that she didn’t have enough capital to build a properly sized, fully equipped mat.

Sufficient Capital — An important trait to have is being good with budgeting money. After all, you’ll need to come up with a hefty down payment.

You want to have enough money so you can build/renovate your mat the right way, without risky shortcuts. In short, you need the bucks to build a mat that will clearly be more desirable than its competitors. You also need enough to carry the mat until it reaches breakeven.

How long this takes can vary greatly. Some mats never breakeven. It took three months for my first mat, two weeks for my last.

I always used a simple rule for capital: Add up everything that www.americancoinop.com

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MARCH 2022

AMERICAN COIN-OP 25

POINTERS FROM PAULIE B it will cost to build your mat to get it up and running, then add 20-25% for the unexpected!

Luck — I believe you can tweak your luck!

Every business will have plenty of challenges. Sometimes, you can have an outright disaster happen to your mat that is not your fault. If another retail store catches fire and takes part or all of your mat with it, that’s bad luck! However, if you were prepared for such unexpected losses, you would have enough insurance to build your mat back, maybe even nicer than before.

Luck can even throw you a bone once in a while. For instance, one day one of my mats grew really busy. Sales rose each day for about two weeks straight. Turns out that the neighboring apartment houses installed new “water-saving washers” that the residents hated because they “couldn’t see the water in the washers.”

Basic People-Management Principles — I had some basic principles for employees: Be nice. Be polite. Be creative. Be funny (when appropriate). Be fair. Be generous.

Try not to lose your temper, but don’t let anyone push you around. Keep high standards, and expect everyone to do their best.

Never correct an employee in public. However, some people don’t take well to management, and after a couple of warnings, must be fired.

truly want to help, then you may have something.

A Strong Inner Drive to Succeed — This, to me, is the greatest strength any business owner can have!

If you have the hunger, the drive, the determination to succeed, then you will automatically do what needs to be done to make your mat a success! Whenever there is a setback (and there will be plenty), you brush yourself off and redouble your efforts. The fact that you are reading this right now shows at least some personal drive.

If you don’t have a strong inner drive to succeed, you may not want to get back up when a bad stressor comes round.

Time — In the beginning, your mat will require a lot of your time and attention.

Even after doing great due diligence, putting enough money into it, and getting help from a great distributor, you’ll still be learning as you go. Mistakes will be discovered, it’s inevitable, but hopefully you will have already handled the more costly ones before opening.

After you gain some experience, you’ll be better positioned to manage the mat, and therefore be able to spend more time away from it.

Good Health — Your chances of success are greater if you (or someone close to you) is healthy and agile. There will be quite a few times when someone has to go up on the roof, squeeze behind the washers, climb on a ladder, etc. If you have a bad back, do you really want to be lifting heavy bags of laundry?

Lots of Contacts — Being born and raised in New York City, I knew a lot of people there. I also knew contractors, electricians, plumbers, etc. If you don’t have a list of good contacts, start building one now, before you need to scramble for help.

A good distributor can assist.

Understanding Government Regulations — There will be tons of regulations to follow when you build/renovate a mat, and rightfully so. Are you OK with them? Make sure you are aware of them before you pull the trigger. I believe mats should be built safely from day one, but will also admit that ongoing regulations can be stressful … and even downright dumb!

The NYC Dept. of Consumer Affairs drove me nuts at times.

Your local government may come up with violations you never dreamed of. How about getting ticketed for cigarette butts on your sidewalk only an hour after you swept? Or being required to sweep 18 inches out from the curb into the street (because all litter from passing cars works its way to the curb). No excuses that a car was in the way or it’s a windy day.

You need to be OK with a little government “harassment.” I reconciled any petty fines as simply a tax that I could not control.

They were inevitable, so why get upset every time?

There you have it. I hope this column will help you decide if you have what it takes for a long and successful career in self-service laundry ownership.

ACO

Personally, I always wanted my own business. I never liked having bosses, and I craved the freedom of my own choices. But when I finally opened my first mat, I felt … alone. There was no longer anyone there telling me how to handle things. I was so used to being told what to do, the newfound freedom scared me at first. It took me a good year to get comfortable with being responsible for my own decisions.

If you think that you get along with others well, and that people look up to you, then you could become a great boss! If you often have petty, emotional arguments with people, and come up with draconian rules for them, you may not be well-suited to be a boss. This is especially true in today’s environment where it’s hard to find good help.

Personally, I always wanted my own business. I never liked having bosses, and I craved the freedom of my own choices. But when I finally opened my first mat, I felt … alone. There was no longer anyone there telling me how to handle things. I was so used to being told what to do, the newfound freedom scared me at first. It took me a good year to get comfortable with being responsible for my own decisions.

A Network of Backups — One person can’t do everything; you need others to help. Family and friends can help, but I caution you to choose the “right” family and friends. Sometimes they can make assumptions and take liberties that are counterproductive.

Jealousy can also be a factor with some family members. Once hired, a friend or family member can be hard to let go without repercussions.

That said, if you have good, honest people in your circle who 26

AMERICAN COIN-OP MARCH 2022

Paul Russo owned and operated multiple Laundromats in New York City for more than 40 years before retiring in 2018.

You’re welcome to direct any questions or comments for Russo to Editor Bruce Beggs at bbeggs@atmags.com. www.americancoinop.com

NEWSMAKERS AUTOMATIC LAUNDRY PROMOTES SCARPATO JR. TO COO Automatic Laundry, which services and manages community and student laundry facilities in the Northeast, reports it has promoted Scott Scarpato Jr. to chief operating officer.

In his new role, Scarpato is tasked with providing leadership and team management to all operating aspects of the company, including sales, service and customer service. For the last six years, he has worked in numerous roles for Automatic Laundry, including field service, logistics and finance.

Since joining full-time in 2016, Scarpato has improved the overall efficiency of the logistics operation, helped to double capacity of distribution capabilities and professionalized the lease administrative function between the sales and finance organizations, Automatic Laundry says.

Scarpato previously worked at Oracle and Localytics. He has a bachelor of science degree from Bentley University.

“Scott Jr. taking the lead as the third Scarpato Jr. generation of our 58-year-old family-owned and -operated company is critically important to our family, our employees and the customers we are fortunate to serve,” says Automatic Laundry President and CEO Scott Scarpato.

Automatic Laundry serve facilities through the six states of New England as well as New York City and northern New Jersey.

CCI, WASH-DRY-FOLD POS UNVEIL PAYMENT INTEGRATION Wash-Dry-Fold POS and Card Concepts Inc. (CCI) report their companies’ integration of WDF and self-service payment for laundromat owners.

“CCI has always been known as a customer service-focused company, which aligns well with how Wash-Dry-Fold POS treats its customers,” says CCI President Steve Marcionetti. “This collaboration will ensure that our mutual clients will get the best functionality supported by the best teams in the industry. CCI will continue to develop its product line, ensuring that its customers have access to the best tools to maximize their profitability.”

Brian Henderson, Wash-Dry-Fold POS founder, says integration of CCI’s LaundryCard and FasCard products is fully functional and in regular use by many of his company’s customers.

CCI and Wash-Dry-Fold POS’s all-in-one payment system will allow customers to pay any way they choose, eliminating any possible payment barrier, the companies say.

WHIRLPOOL CORP. AMONG FORTUNE’S MOST ADMIRED COMPANIES Whirlpool Corp., parent company of Maytag Commercial Laundry and ADC, has once again been recognized by Fortune Magazine as one of the “World’s Most Admired Companies.”

This marks the 12th consecutive year that Whirlpool has been (continued on page 32)

HOT-TOPIC TRIO: Stats for Success; Complaints to Kudos; and Working Well Together Demographics & More: Making Sense of the Numbers Eric Meyers, general manager of the North America laundromat/on-premises laundry segment for Alliance Laundry Systems, defines the term and explains its importance to laundry success.

Dealing with Difficult Customers Customer service and experience expert and best-selling author Shep Hyken advises how to de-escalate and work through conflicts with angry or difficult customers.

Every FREE episode... offers engaging, industry-specific conversation with an expert, including business-building tips you won’t find anywhere else. And you can listen anytime, either online or download for later!

Give us a try!

Fostering Teamwork in the Laundry In a tight labor market, creating an environment that supports staff who work well together has never been more critical. Atlanta multi-store owner Yvette Morton Williams discusses her approach to fostering teamwork.

Listen in at:

americancoinop.com/podcasts www.americancoinop.com

MARCH 2022

AMERICAN COIN-OP 27

Marketing Ideas

to Expand WDF, Commercial Accounts Embrace tools available to build bridge to customers, prospects

by Bruce Beggs, Editorial Director

W

hile a batch of homemade cookies can taste delicious just out of the oven, the individual ingredients used to make them aren’t as tasty on their own.

“The ingredients that go into your marketing strategy, not one of (them) is going to do it all,” says Dennis Diaz, president of Spynr, an online marketing services firm that works specifically with laundry businesses. “It takes patience and it takes time, but when you devote the time and the energy to make them all work for you, together, they will help your brand not only survive but thrive.”

Diaz laid out some tools for building and optimizing a marketing strategy to fuel growth in “Marketing Ideas to Expand Your WDF and Commercial Account Business,” a recent webinar presented by the Coin Laundry Association.

He has over 10 years of digital marketing experience, and his company employs marketing and advertising talents like exGooglers; PPC [pay per click] managers who handle accounts in excess of $1 million a month; website and graphic designers; and content developers.

“What we discuss today can apply to both your wash-dry-fold and your commercial laundry business,” promises Diaz.

BUILD BRIDGES, NOT WALLS He began his presentation by telling a story: Two brothers lived on adjacent farms. One day, they got into a heated argument. This was unusual, because they worked cooperatively and never fought. But this disagreement led to weeks of silence. Then one morning, the older brother heard a knock at his door. There stood a carpenter, asking if he had any work for him.

“Yes, I’d like you to build me an 8-foot fence along my property,” the farmer said, wanting greater separation from his brother.

The carpenter promised to build a fence the farmer would be proud of, and the farmer left for the day. Hours later, as darkness was falling, the farmer drove up his long driveway and his jaw dropped. Instead of a fence around his property, there was a finely crafted bridge connecting his farmland to his brother’s.

He noticed his younger brother making his way across the bridge toward him, and their eyes met. The older brother walked toward him and they embraced.

28

AMERICAN COIN-OP MARCH 2022

“After all we went through,” the younger brother beamed, “you built a bridge between us. You’re a standup guy.”

“We’re not going to build a fence between you and your customers because you don’t have a plan,” Diaz says. “We’re going to embrace the tools that are available to you and build a bridge. You will create a brand that connects with your audiences and creates a valuable business that will not only help you survive, but thrive for the years to come.”

There is a great deal of “disruptive innovation” entering the industry, according to Diaz. He describes this as an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and their alliances.

“That means the way people do laundry and where they choose to do laundry is going to change as well,” he says.

Automotive pioneer Henry Ford was a disruptive innovator.

Had he stuck with the norm, he would have produced faster horses. Instead, he introduced a new way of thinking and a new product into the marketplace.

Uber and Lyft, by displacing or even replacing local taxi services, are examples of modern-day disruptive innovators.

Seventy percent of Fortune 1000 companies are new within the last decade. “Just because your company has survived the last 100 years doesn’t mean it will survive the next 10,” warns Diaz.

Traditional marketing is also being disrupted as a result of changing human behavior, he says. Nearly 45% of direct mail is never opened, while 86% of TV viewers skip commercials. Nearly 92% unsubscribe from cold emails (ones that they didn’t opt in for), and 200 million people say “Do Not Call” to telemarketers.

With digital marketing, the idea is to create valuable website pages, digital ads and social media messages that are optimized to drive qualified leads to your company’s website.

“One solution to protect from disruption is to figure out your extendable core,” Diaz says. “Your extendable core is a job you do for your customers that your competitor cannot replicate without www.americancoinop.com

(Photo: © HeritagePics/Depositphotos)

adopting the same cost structure. An excellent digital-marketing strategy creates that extendable core,” and insulates you from disruption while enabling you to disrupt others.

Digital marketing is your opportunity to provide value to your prospects and customers at every stage of the marketing funnel: Top of Funnel — 75% of your website traffic should include broader information on the industry or service category.

Middle of Funnel — 22% of website traffic is general information on the products, services and solutions in the category.

Bottom of Funnel — 2-3% of website traffic is specific information on your brand.

“We start at a very high level, providing broad information on your industry,” Diaz says. “Prospects find you without having to search for your specific company name. They begin to think of you as a leader in your space and come back to your website with the branded name. You provide information more and more specific to the solutions that they have, and then ultimately, your brand rides.”

LEAVE THE WANDERING TO OTHERS Achieving success with digital marketing begins and ends with a strong strategy.

“Anyone attempting to improve their business using online tools will profit greatly from having a step-by-step guide to help them every step of the way,” Diaz says. “Wandering into the digital world without a plan can cost you time and money and leave you wondering why you even started in the first place.”

He says Spynr uses a strategy that forms the acronym WASH: Website Sales Funnel — “Your site ignites your sales funnel above everything else, and you should design it with that in mind.

Your goal is to find curious visitors and turn them into customers, and along that journey, they become leads … and are nurtured over time to use your services. Your site provides the platform and makes all that possible.”

Audience Development — “Who are you trying to reach with your message? What’s the best way to maximize how effectively www.americancoinop.com

you communicate with them? These are important questions, and it’s important that you dedicate some serious time to uncovering those answers.”

Search & Social Marketing — “When you start attracting your perfect customers, it’s tempting to think all of your work should go to your website. While not entirely a bad idea, it’s not exactly right, either. Simply having a website doesn’t mean you have visitors to it.

You have to give them a reason to visit it first, which means they need to know you exist. The best way to do that is through search engines and social media.”

How Did You Do? — “You can’t reward what you don’t measure, so make sure you set clear goals and invest the time and the resources to make sure you have the systems and the technology ... in place to track it.”

While things worked out for Kevin Costner in the movie “Field of Dreams,” don’t believe that “if you build it, they will come.”

“Don’t believe a claim that says if you have a great website, you’re automatically going to get traffic to it. Even SEO [search engine optimization] depends mostly on what you do off your website to rank well. A well-optimized and -designed website will certainly play a big role but you need to think outside of it to really succeed.”

During every stage of the marketing cycle, you need to strategically use different techniques to move people along and closer to buying from you, Diaz says. The goal is to create a campaign that builds awareness and ultimately convinces someone to use your service. Think “long-term relationship.”

TOOLS TO ATTRACT VISITORS Search and social paid ads, social media publishing, and SEO on and off page are among the tools to attract visitors, Diaz says.

“Make sure you’re offering something of real value. Don’t be cheap. Give away something strong. Examples are dollars off your services, maybe a free bag for wash-dry-fold customers. If you’re thinking more commercial, how about a free checklist or resources you could provide to the industries that you’re speaking to?”

It’s important to have a focused and consistent approach to marketing: “Don’t just post when you’re selling something. Stay engaged regularly.”

Hire a designer to make sure your site is optimized. Test out content that tugs at the heartstrings and evokes emotion or provides real, useful value.

The success of any online ad depends on thorough keyword research, so be sure to select terms that meet your ideal parameters.

“Once you gain (the customer’s) interest, it’s important that you continue to nurture the relationship with consistent dialogue, allowing them to learn more about you and your services, and the next steps to buy,” Diaz says.

For example, when promoting wash-dry-fold, first award the coupon they signed up for by opting to receive your emails. The following day, post about how your company contributes to the community. Then, a few days later, remind them of the coupon offer.

“After you’ve gained them as a customer, continue to leverage that relationship. Ask for testimonials and referrals. Offer more incentives to do business with them over time, like loyalty rewards and points. You want to make sure that the customers that you have bring in more customers.”

People “love to buy but hate to be sold,” Diaz advises, so no matter how urgently you want to generate new business, you must be patient with the process to meet your goals.

ACO MARCH 2022

AMERICAN COIN-OP 29

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ADVERTISERS’ INDEX Advertiser

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AMERICAN COIN-OP 31

NEWSMAKERS (continued from page 27) named to the list, which includes the most respected and reputable companies around the world, as ranked by peers within their respective industries. Nearly 1,500 companies are considered for inclusion in the final ranking.

“We are honored to be named one of Fortune’s Most Admired Companies for the 12th year in a row,” says Marc Bitzer, CEO and chairman, Whirlpool Corp. “The recognition is a direct result of the dedication and innovative thinking by our team members, all of whom continue to work tirelessly to serve our customers, support our communities, and protect our planet.”

Fortune’s annual list is based on a survey of corporate reputation that takes into account the observations and opinions of 3,770 industry executives. Nine different categories—innovation, people management, use of corporate assets, social responsibility, quality of management, long-term investment, financial soundness, quality of products and services, and global competitiveness—are weighed.

CSC SERVICEWORKS BOOSTS OFFERINGS THROUGH TECH ACQUISITIONS CSC ServiceWorks Inc. (“CSC”), which provides commercial laundry solutions and air vending services, reports it has closed on an acquisition of Happily Inc. (doing business as One Tap Away), and the principal assets of The Laundry Chute LLC. Terms were not announced.

These “highly innovative” businesses have played a strategic role in CSC’s recent move into the high-growth wash-dry-fold laundry market.

The added capabilities will support existing and expanded technology-enabled solutions to a growing number of consumers as CSC continues to remake the student and resident experience with this new offering.

“Our pursuit of wash-dry-fold is rooted in meeting consumer demand and doing so with a winning business model that leverages our existing fixed assets,” says Tony Sculthorpe, chief commercial officer for CSC. “Our clients see the tremendous value in this new amenity and the positive impact it has on their students and residents who lead very busy lives,” CSC CEO Mark Hjelle says. “These days, people want to save time, especially when it comes to tasks like laundry.

We are very excited to bring this new offering to market for the clients and consumers that we serve.”

AAXON LAUNDRY SYSTEMS ORGANIZES TECHNICIAN TRAINING Distributor Aaxon Laundry Systems recently conducted a service technician training for its service team in the company’s Laundry Lab. The program began with a detailed presentation session, followed by hands-on training provided by Aaxon’s technology representatives.

Once the training was concluded, Aaxon also used the opportunity to present awards recognizing service of five, 10, 15 and 20 years by select personnel.

Training and development has always been an integral component of Aaxon Laundry Systems’ business policy, the company says.

“We invest significantly in training and development,” says 32

AMERICAN COIN-OP MARCH 2022

Meeting in their Laundry Lab, Aaxon Laundry Systems personnel recently gathered for a service technician training session followed by presentation of service awards to select personnel. (Photo: Aaxon) Brittany Pettineo, Aaxon’s director of marketing. “Our latest technician training was a great success. It was also nice to see our staff recognized for their hard work.”

MORE LAUNDROMATS PARTNER WITH HAPPYNEST Tech-enabled laundry pickup and delivery service HappyNest continues to expand, announcing that its services are now available in several new locations.

The service is now available in Hampden County, Massachusetts, including Springfield, via new partner Super Saver Laundromat.

The business also serves residents and businesses in Hampshire County, Mass., and Hartford County, Connecticut.

“I believe that the marketing that HappyNest provides, along with Super Saver Laundromat’s quality and consistent service, delivers a great partnership,” says Alec Peterson, Super Saver’s owner. His 3,000-square-foot laundry facility houses 40 highefficiency washers and 54 dryers, and features an experienced, professional staff.

HappyNest is growing again in the Northeast, now available in Boston via Boston Laundry Inc. The 9,000-square-foot facility in Malden, Mass., is now serving residents and businesses in many cities and towns in Essex, Middlesex and Suffolk counties.

“We have a large commercial customer base, and HappyNest now gives us the opportunity to scale our business to the consumer side while providing easy-to-use solutions for scheduling pickup and delivery, contacting customer service, and making any special requests,” says Boston Laundry owner Domenic Della Pace.

NextGen Cleaners & Alterations is now providing HappyNest service to residents and businesses in Santa Clara County, California.

“We decided to work with HappyNest due to their successful pickup and delivery laundry service business model and their professionalism,” says Emil Baghdasarian, NextGen’s owner. “We look forward to adding and successfully growing our pickup and delivery business with HappyNest’s support.”

HappyNest is now available in Temple, Texas, north of San Antonio, via new partner Spin Zone Laundry.

Owner Joshua Dean has been in the laundromat business since 2003 and owns five locations. The HappyNest processing location covers 3,500 square feet and houses 40 washers and 40 dryers.

Spin Zone has been offering wash and fold service since 2018. ACO www.americancoinop.com

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