American Coin-Op - February 2015

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IS ZER AT O H D . 23 W RT pg O See SP Transform and revitalize a store with these remodeling tips

I N S I D EI :N SJ IUDL EY: 2F 0E B0 R5 U A R Y 2 0 1 5 YOUR VIEWS: PROMOTING SPECIALS ON SOCIAL MEDIA

SAFEGUARD YOUR LAUNDRY FROM THESE COMMON RISKS, LIABILITIES

BUSINESS PARTNERS BUILD NEW LAUNDRY STORE AFTER HURRICANE SANDY

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CONTENTS FEBRUARY 2015 VOLUME 56 ISSUE 2 COVER STORY Looking to breathe new life into your coin laundry? We turn to a handful of industry experts on how operators can best remodel the look of their laundry store. Discover how DIY projects, like repainting the walls and adding personal design elements, can instantly give your store a bright, clean aesthetic.

INSIDE 10 ENSURING SAFETY IN YOUR COIN LAUNDRY We consult with three experts from the fabricare/ small-business insurance industry on risks common to coin laundries and how operators can ensure safety in their store.

16 STARTING OVER AFTER SANDY Learn about how Mayur Patel and his business partners convert a portion of their Atlantic City, N.J., convenience store/cold storage facility into a Maytag-equipped laundry store in the aftermath of Hurricane Sandy.

26 COIN-OP 101: IMPROVING USER EXPERIENCE

22 COLUMNS 30 SUGGESTIONS FOR AN INEXPENSIVE MAKEOVER Installing new doors, investing in new flooring and painting the walls a “soft blue” are just a few design tips from columnist Howard Scott, who expands on this month’s cover topic as he gives his colleague a few ideas on how to revitalize the look of his run-down store.

DEPARTMENTS 4 VIEWPOINT 6 INDUSTRY SURVEY 28 WEB UPDATE

36 AD INDEX 36 NEWSMAKERS 38 CLASSIFIEDS

WITH STORE ENHANCEMENTS

Huebsch North American Sales Manager Kathryn Q. Rowen discusses how a Nashville-based distributor/store owner discovers the impact that a well-designed, aesthically pleasing store has on a customer’s laundry experience.

34 CONTINENTAL GIRBAU OPENS DOORS TO NEW

EXPRESS LAUNDRY CENTER LOCATIONS

Company reports on recent openings of its brand of turnkey vended stores.

10 A CLOSER LOOK Wet floors are among the common liabilities that operators should be aware of to ensure safety in their laundry.

(Cover Image: ©iStockphoto/BsWei) 2

AMERICAN COIN-OP FEBRUARY 2015

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viewpoint

editorial

Charles Thompson, Publisher E-mail: cthompson@ATMags.com Phone: 312-361-1680

Bruce Beggs, Editorial Director E-mail: bbeggs@ATMags.com Phone: 312-361-1683

REMODELING REFRESHER

Carlo Calma, Editor E-mail: ccalma@ATMags.com Phone: 815-768-7339 Roger Napiwocki, Production Manager Nathan Frerichs, Digital Media Director E-mail: nfrerichs@ATMags.com Phone: 312-361-1681

Advisory board UNDERGOING A ‘LAUNDRY-LIFT’ Though it may not seem like it (especially with the extremely frigid temperatures here in Chicago), spring is just around the corner—a season of renewal that ushers in the perfect time for a clean, fresh start.

What better way to achieve this than by giving your coin laundry not only a thorough spring cleaning, but perhaps even a new look?

Should you splash that bold paint color you’ve been eyeing at the hardware store on your walls to get passersby to come in Carlo Calma and try out your laundry?

How can you ensure that remodeling doesn’t get in the way of business?

In our cover story, beginning on page 22, I sought out advice from industry experts to help store owners answer questions like these when it comes time to give their laundry a face-lift.

Looking to add “a little panache” to your store’s look, or create “an arresting front?” Columnist Howard Scott expands on this month’s cover topic by providing even more inexpensive makeover ideas, starting on page 30.

An intensive spring clean up not only freshens the look of a coin laundry store, but can also ensure the safety of customers who use it.

Our lead-in story on page 10 features input from three experts in the fabricare and small-business insurance industry on safety risks that are common in many coin laundry stores, and what operators can do to safeguard their business from these liablities.

This month’s issue of American Coin-Op is filled with fresh ideas on how to help your business transition into the upcoming new season.

So, roll up your sleeves and read on for more tips and tricks on how you can breathe new life into your coin laundry this spring.

Carlo Calma Editor

Kurt Archer Wayne Lewis

Ann Hawkins Kathryn Q. Rowen

ADVERTISING

Donald Feinstein, Natl. Sales Director E-mail: dfeinstein@ATMags.com Phone: 312-361-1682

Office information Main: 312-361-1700 Fax: 312-361-1685

Subscriptions 630-739-0900 x100 www.AmericanCoinOp.com

American Coin-Op (ISSN 0092-2811) is published monthly. Subscription prices, payment in advance: U.S., 1 year $39.00; 2 years $73.00.

Foreign, 1 year $89.00; 2 years $166.00.

Single copies $7.00 for U.S., $14.00 for all other countries. Published by American Trade Magazines LLC, 566 West Lake Street, Suite 420, Chicago, IL 60661. Periodicals postage paid at Chicago, IL and at additional mailing offices.

POSTMASTER, Send changes of address and form 3579 to American Coin-Op, Subscription Dept., 440 Quadrangle Drive, Suite E, Bolingbrook, IL 60440. Volume 56, number 2. Editorial, executive and advertising offices are at 566 West Lake Street, Suite 420, Chicago, IL 60661. Charles Thompson, President and Publisher. American Coin-Op is distributed selectively to owners, operators and managers of chain and individually owned coin-operated laundry establishments in the United States. The publisher reserves the right to reject any advertising for any reason. © Copyright AMERICAN TRADE MAGAZINES LLC, 2015. Printed in U.S.A. No part of this publication may be transmitted or reproduced in any form, electronic or mechanical, without written permission from the publisher or his representative. American Coin-Op does not endorse, recommend or guarantee any article, product, service or information found within. Opinions expressed are those of the writers and do not necessarily reflect the views of American Coin-Op or its staff. While precautions have been taken to ensure the accuracy of the magazine’s contents at time of publication, neither the editors, publishers nor its agents can accept responsibility for damages or injury which may arise therefrom.

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INDUSTRY SURVEY

PROMOTING SPECIALS AMONG TOP USES FOR SOCIAL MEDIA More and more coin laundry store owners and operators are turning to social media sites to “promote store specials” (32.1%), according to results of January’s American Coin-Op Your Views survey.

Operators were asked to select reasons they use social media, with others using various platforms to “alert customers of special events” (28.6%), “push extra-profit services” (17.9%), “share industry-related news” (10.7%), and “field customer questions/feedback” (7.1%).

Roughly 46% of operators say they use social media for “other” reasons, like posting general contact information, or so that new customers can find out more about their store.

“We use social media as consumers and we do the same as owners because we know it works,” says one respondent. “We post once or twice a week on Facebook … It doesn’t matter if it’s relevant or just a funny photo.”

Facebook has become the go-to social media site for almost half of respondents (48.5%), in combination with using other sites like Google+ (36.4%), Yelp (24.2%), LinkedIn (9.1%), Twitter (6.1%), and “other” (48.5%) platforms, like the Yellow Pages or their own websites.

No one who took the survey reported using Instagram to promote their coin laundry.

Despite their best efforts, an even 50% of respondents say they are “neither successful nor unsuccessful” in using social media to promote their coin laundry.

Close to 36% say they are “somewhat successful,” while 7.1% say their efforts have been “somewhat unsuccessful.” A small percentage (3.6%) say they have been “highly successful” in using social media to promote their laundry, while another 3.6% say they have been “highly unsuccessful.”

One respondent says that using social media is “overrated,” while another store owner says he/she prefers to “know my customers by face-to-face.”

“I don’t think it helps the bottom line too much, but it doesn’t hurt, and costs are minimal,” says another.

American Coin-Op’s Your Views survey presents an unscientific snapshot of the trade audience’s viewpoints at a particular moment. Percentages may not add up to 100% due to rounding.

Subscribers to American Coin-Op e-mails are invited to participate anonymously in an industry survey each month. The entire American Coin-Op audience is encouraged to participate, as a greater number of responses will help to better define owner/ operator opinions and industry trends.

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Ensuring

Safety

in Your Coin Laundry

Common Laundromat risks and liabilities and how they can be avoided

(Photo: ©iStockphoto/Grumpy59)

L

ike many small-business owners, coin laundry operators must ensure that the needs of their customers are met, and that patrons are satisfied with their overall experience.

Several hindrances can get in the way of this, however, particularly when a customer’s safety and security are involved.

Wet floors, an uneven walkway, and equipment that is improperly taken care of can not only lead to an unsatisfactory customer experience, but also present safety risks and hazards that can possibly hurt and negatively impact a customer’s wellbeing.

American Coin-Op consulted three experts from the fabricare and small-business insurance industry to discuss the risks and liabilities that are common in many coin laundry stores, and the best practices store owners can follow to ensure safety and security in their Laundromat.

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THE COMMON CLAIMS Ann Hawkins, insurance underwriter and vice president of St. Louis-based NIE Insurance, explains that there are many aspects about a coin laundry that sets it apart from other types of small businesses.

“First of all, there’s a lot of equipment in there to maintain, so that requires a commitment on the part of the business owner to maintain that equipment and keep it in working order so that no one gets hurt,” she says.

As it relates to equipment, one claim type that Hawkins frequently encounters is dryer fires.

“Typically, those are the insured’s fault because they don’t clean the lint and dust out on a daily basis, and that ignites when the dryer gets too hot,” she says.

One other aspect that sets coin laundry businesses apart from other small businesses, according to Hawkins, is the greater risk of slip-and-fall exposure.

“It makes it unique because other businesses only have a small area where [cus-

tomers] walk [on]. The coin laundry has a whole, big area for people to walk [on],” she says, adding that wet spots in coin laundries can not only be caused by the weather (as customers can track rain water inside) but by machines leaking water, as well.

Larry Trapani, president of Westbury, N.Y.-based Brooks-Waterburn Corp., says that his agency sees “almost every type of claim,” as he says his company protects more than 1,000 Laundromats nationwide.

Trapani says that his company has helped its coin laundry store owner clientele in addressing various liability hazards, including uneven sidewalks; snow/ice not being removed from the front of the store or parking lot; a poorly lit store exterior; and improper signage that does not make customers aware of other hazards or store rules.

Trapani agrees with Hawkins, however, in that chief among the claims his company processes are incidents involving slips and falls.

“By far, the most frequent type of

▼

by Carlo Calma, Editor

www.americancoinop.com

1/15/15 10:45 AM

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THE POWER OF AN ATTENDANT With the various demands store owners face in running a coin laundry, having an attendant on hand can not only help with the day-to-day operational tasks, but in ensuring the safety of customers, as well, according to Christine Brazier, new business coordinator for Ronkonkoma, N.Y.based Irving Weber Associates (IWA).

“If you have an attendant, they are able to … clean up any messes [like water spills] that would create that slip-and-fall situation, as well as clearing lint and doing maintenance,” says Brazier. “They would also be aware of any problems [and] would deter any kind of vandalism or theft that might go on. So, having an attendant, in our opinion, is vital for the life of the business.”

So much so that agencies, like IWA, have set policies for their clients to have an attendant on staff, according to Brazier, who adds that having one “helps from an insurability point of view.”

“With the slip and falls [and other risks in Laundromats], attendants being on premises … helps out with that because they make sure that there’s no puddles,” says Brazier. “So, that [is a] requirement of our program. We do not insure, if they do not have an attendant.”

“Having an attendant in your store will have a significant impact on both the type of insurance policy [you] can purchase, as well as the price,” says Trapani. “The truth is, most insurance companies do not want to write an unattended store because the risk of loss is much higher. In most parts of the country, there are only one or two companies that will offer a quote, whereas an attended store will have the choice of four or five companies.”

“The type of policy offered for unattended stores has less coverage and always costs more. In some cases, the cost of an attended store is half of an unattended store,” adds Trapani.

He also recounted a recent claim involving a small dryer fire that his company

processed, and how the attendant on staff prevented the situation from escalating.

“The attendant, being well-trained, calmly evacuated the store and knew enough not to open the dryer. She secured the money and prevented further loss. Because of her actions, she prevented a small claim [from turning] into a major one.”

A CONSTANT EYE ON THINGS For store owners who do not have the finances to hire an attendant, or simply do not require one for their operation, installing security systems, like surveillance cameras, is paramount, according to the experts interviewed.

“The absolute best thing an owner/ operator can do to protect themselves is [to] install a good camera system,” says Trapani. “In 2014 alone, we have helped our customers dismiss 11 potential liability claims because the camera was able to prove that either the accident didn’t occur or it was clearly the customer’s fault.”

“Surveillance cameras would help you distinguish where the fault lies as far as an incident like [slips and falls], as well as theft

“Slip-and-fall claims are a burden to Laundromat owners as well as insurance companies.”

—Larry Trapani, Brooks-Waterburn Corp.

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AMERICAN COIN-OP FEBRUARY 2015

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and vandalism,” says Brazier.

Because accidents, like slips and falls, can occur anywhere on the premises, Hawkins advises store owners to install cameras both inside and outside of the store.

She stresses, however, the importance of saving surveillance footage.

“Most of the time, [footage] is just recorded over immediately. So, if something happens when somebody’s not there, nobody knows [an incident occurred],” says Hawkins. “So, we actually do give a credit for somebody who saves their tapes for two years.”

Trapani also stressed the importance of saving surveillance footage, saying, “Plaintiffs’ attorneys now know about cameras and wait until the data is recorded over before presenting a claim. If you can save them six months, or even a year, in

the long run, it will pay for itself with fewer claims and lower insurance costs.”

Trapani adds that business insurance companies often offer discounted premiums for installing a security camera system, in addition to other investments, like a central fire and burglar alarm.

“Besides getting a discount on insurance, they will provide an early detection to a calamity, like fire and theft. It monitors your business 24/7 and gives you peace of mind,” he says.

In addition to alarms, Trapani adds that automatic locks and card systems, are among some of the other investments store owners should look into to ensure safety and security in their store.

MAINTENANCE IS MANDATORY No matter how sophisticated the security system, the experts agreed that constant store maintenance and upkeep is key, and that store owners should communicate proper protocol to staff.

“Attendants should understand that the safety of the customers is [important],” says Trapani. “Therefore, training on handling emergencies such as fires, customer injury, etc., should be paramount.”

How often should operators audit their store for safety risks and liabilities?

“They definitely should be doing daily maintenance, as far as lint removal and checking the machines,” says Brazier. “It would really depend on their volume of work, but definitely no less than quarterly.”

“I recommend auditing your store’s safety and liability risks quarterly,” says Trapani. “Do this with changes in the season. Obviously, different seasons, like winter, will bring different liability hazards.”

He advises store owners to consider the following when auditing their store: • Are there cracks in the sidewalk?

• Are the aisles clear and floors cleaned?

• Is the store well lit?

• How often is maintenance performed on the machines?

As far as daily tasks, Hawkins also stresses the importance of cleaning out dryer vents and checking for any water leaks. “[Attendants] should definitely make a walk-around every so often to make sure there’s no water leaking from any of the machines,” she says. “If it’s a rainy day, they should make sure there’s a mat in

▼

accident is the slip and fall,” says Trapani.

“Whether it is a child that is not being supervised properly by [his or her] parents, or a customer slipping on a wet spot, slipand-fall claims are a burden to Laundromat owners as well as insurance companies.”

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front of the door as [customers] walk in, where [they] can get the excess water off of [their] feet. They should [also] make sure they have ‘Wet Floor’ signs available.”

In addition to these precautions, Hawkins also highlighted the importance of having basic items, like a fire extinguisher and first-aid kit, on hand.

“They should have a first-aid kit for just minor cuts,” says Hawkins. “I wouldn’t say they should be giving first aid to everyone, but in minor incidents, where they could put a Band-Aid on something, that’s great.”

Regarding fire extinguishers, Hawkins advises store owners to keep them charged and available.

“Sometimes people say, ‘Well, if I hang up a fire extinguisher, it could get stolen.’ If somebody is doing their laundry and they have a dryer fire, it could be a lot worse without the fire extinguisher.”

SAFETY ASSURED “While there are no guarantees, there are many things an owner/operator can do to protect both customers and employees,” says Trapani.

He says these measures include estab-

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American Coin-Op FEBRUARY 2015

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lishing a maintenance checklist; properly training staff on what to do in case of an emergency; and the installation of various security systems.

Though an “expensive option,” a sprinkler system can also provide many benefits, according to Trapani.

“A sprinkler system will not only protect your store, but will generate a substantial discount on your insurance. In some towns, a sprinkler system over the dryers is mandatory,” he says.

To provide further assurance, Hawkins also advises store owners to not only post telephone numbers for the local police and fire departments, but their personal contact information, as well, in case of an emergency.

“The owner’s telephone number being posted is an important feature, because that way, anybody who comes in to use the store would know that if they have a complaint, they can lodge it directly with the owner,” says Hawkins.

A ‘NEVER-ENDING PROCESS’ “The security and safety of a coin laundry or any business is an ongoing and

never-ending process,” says Trapani. “Just because you have done your due diligence, such as [installing] alarms, cameras, checklists, training, etc., does not mean you are done.”

He advises store owners to keep abreast with latest technology, as store owners “may be able to afford better technology than only a few years ago.”

In addition, he urges store owners to update staff training.

“Just because you showed them once, doesn’t mean it will stick. A refresher course reinforces what you want your staff to know.”

Hawkins stresses the importance of staying “diligent” in looking for potential safety risks, while Brazier enforces the idea that maintaining a clean, well-lit store can instill a sense of safety for customers.

“Any place that looks on the shoddy side, is not well-kept, has puddles, has no mats, is dark … not only does it set you up for a liability risk, but it also makes your business look like it is not being taken care of,” says Brazier.

“Don’t get complacent,” adds Trapani.

“Always strive to improve.”

ACO

www.americancoinop.com 1/5/15 2:40 PM

1/15/15 10:45 AM

How Many Coin Laundries Has Your Insurance Agent Handled?

One or Two? Three?

We’ve personally handled insurance for hundreds of coin laundries!

We’ve already dealt with most any issue your business is likely to face.

If you have any questions about insuring coin laundries, we can and will give you a prompt, clear answer.

Skeptical? Call us with a question and find out for yourself.

There’s more: We’re just two members of NIE’s team of experts.

NIE has been handling fabricare insurance since 1915!

Ann Hawkins Vice President

Hawkins@NIEinsurance.com

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Starting

OverAfter Sandy

Maytag-Equipped Laundromat Emerges from Hurricane’s Aftermath

F

Owner Mayur Patel and business partners Ketul Patel and Dipak Goswami have opened the doors to their new Maytag-equipped Laundromat, Sai Coin Laundry, in the wake of their convenience store and cold storage facility being damaged

by Hurricane Sandy in 2012. (Photos: Courtesy of Mayur Patel)

rom hurricane damage came an opportunity to both expand business and help the community.

Prior to Hurricane Sandy, Cumberland Farms was an Atlantic City, N.J., convenience store with a unit for cold storage attached.

After the storm damaged their city, owners Mayur Patel and his business partners, Ketul Patel and Dipak Goswami, saw their area’s need for a coin-operated laundry facility.

STRUGGLES AFTER SANDY Forcing residents to evacuate, Hurricane Sandy made landfall on Oct. 29, 2012, and battered Atlantic City for more than four days. According to Ketul, many businesses were then closed for an

Though the team did all it could to prepare for Hurricane Sandy, water levels reached an unexpected 18 inches, according to Mayur Patel. The force of the water also knocked over shelves, damaging the convenience store’s inventory.

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additional three to four days.

Mayur explains that although inventory was moved more than a foot higher than usual, the water levels reached an unexpected 18 inches, damaging his store’s products.

Additionally, the force of the water knocked over shelves, making the damages even more costly.

“There was about a foot of water in our store and many people’s homes,” says Ketul. “Many residents could not get the basic essentials for days. Many homeowners had a lot of damage and still have not recovered from it.”

Damages caused by Hurricane Sandy cost the city $75.2 million, according to the Atlantic City Storm Damage Mitigation Project.

It wasn’t until January 2013 that the team began preparations to reopen.

SAI COIN LAUNDRY Cumberland Farms was revamped and made into Hometown Market. The attached cold storage area was transformed into Sai Coin Laundry, doing business as Maytag Laundry, a coin-operated laundry that features 17 Maytag washers, comprised of one 80-pound, two 50-pound, five 30-pound and nine high-efficiency front-loaders.

Twelve dryers—including four 50-pound and eight 30-pound machines—round out the facility’s equipment mix.

But why was Maytag chosen over other brands? “When we were looking to getting into laundry, that’s the first name that came up,” Mayur says.

Maytag offered franchising without royalties, which was the best deal the team could find. “They helped us with the signage, financing and design and everything. So it was our best option [to choose Maytag],” Mayur adds.

Although Mayur estimates there are four or five similar businesses within a mile, he says his abundance of parking, prime

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By Lauren Dixon

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Mayur says the public was excited for the new laundry facility. People used to have to walk to similar stores, but his parking lot with 15 spaces allows for an easier laundry experience, he says.

The convenience store’s name isn’t the only thing that changed. Due to the higher traffic of people washing clothes, Hometown Market added more laundry products and prepared food. Mayur says that he also plans to add a full deli.

location and convenience store sets his apart from the competition.

The Laundromat doesn’t carry soaps, dryer sheets or other laundry products—the convenience store sells those products, instead. If customers forget their detergent, they can simply walk next door.

THE STRENGTH OF A NEW STORE When the team bought the business (From left) Alpesh Patel, Mayur Patel, Ketul Patel, Dipak Goswami, back in 2010, the cold storage facility Maytag National Sales Manager Dick Ruel and Atlantic City Mayor was already in place.

Don Guardian celebrate the grand opening of Sai Coin Laundry, doing The members had always discussed business as Maytag Laundry, in August. The event included a ribbonSUCCESS AFTER THE STRUGGLE converting the storage into an addicutting ceremony and provided free food for customers.

“The business is pretty new to us,” tional business, and there were talks of opening a laundry facility, specifically. However, the team didn’t Mayur says. “The business is increasing day by day in our pursue it until about six months after Sandy hit, according to Ketul. Laundromat.” However, the team still hopes to bring in more Sai Coin Laundry was completed in June 2014 and opened the customers.

But numbers aren’t all that matter to the team. Ketul’s goal with next month. the business is “to satisfy the needs of the local community and to Changing the space was a tedious process, according to Ketul. “[Rebuilding] was not an easy step,” he says. “We had to go support our store next door.”

“It’s too soon to say right now, but the responses are pretty posithrough a lot of pain with approvals [from the] township. The tive for the Laundromat,” Mayur says. “Later on, we might open construction took four months and required a lot of hard work.”

Despite challenges, the new business opened on a positive note. up another one.”

ACO The August grand opening brought in customers, as free food was served, and included a ribbon-cutting ceremony attended by Lauren Dixon is a freelance writer and former American Trade 0812aco_Wells 7/17/12 3:53 PM Page 1 Atlantic City MayorFargo Don Guardian.

Magazines editorial intern based in Chicago.

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(Photo: ©iStockphoto/BsWei)

Transform and revitalize a store with these remodeling tips

By Carlo Calma, Editor

M

elissa H. Kuskin, owner of Around the Clock Laundry, Harrisburg, Pa., works according to her Laundromat’s name.

“I’m there every day, anywhere from two to four hours,” says Kuskin.

“I answer all my phone calls. If there’s any kind of an emergency, any kind of issue—[with the] changers, floors [are] wet, something didn’t function properly—I’m

hands-on all the time.”

“The store gets cleaned from top to bottom every single day, the same routine,” she adds.

In addition to tending to her day-to-day responsibilities, Kuskin—who has 24 years of experience in the coin laundry industry—also stays on top of one other aspect of her store: its overall look.

“I’m always thinking of things to do and ways to improve the appearance,” she says.

“When it’s actually time to make

upgrades, I already have ideas.”

Before undertaking any type of remodeling project, what considerations are there to be made?

Is it the right time to replace equipment?

Should you go with a pop of color on the walls, or play it safe with neutrals? Will replacing the vinyl floor tiles be a worthwhile investment?

American Coin-Op reached out to several experts in the industry for tips and best practices on how to transform and revitalize the look of a coin laundry when undergoing a “laundry-lift.”

CUSTOMER EXPECTATION

Melissa H. Kuskin, owner of Around the Clock Laundry, Harrisburg, Pa., installs simple design elements—like these wall decorations she crafted out of various fabrics and wooden frames—to not only add color to her store but also showcase her personality to customers. (Photo: Courtesy of Melissa H. Kuskin) 22

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When is the right time to consider a remodeling project? For Kuskin, any signs of “wear and tear” in any area of the store is a good starting point.

“If there is a ceiling leak and you have a [ceiling] tile that’s damaged or wet, or yellowed, that’s a good time. Even if you have to get up and only replace one or two at a time, at least you’re doing something,” says Kuskin.

For Tony Regan, senior vice president of sales and www.americancoinop.com

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marketing, American Dryer Corp. (ADC), one aspect in considering a remodeling project is the customer’s perception of the store.

“Is the laundry ‘outdated’ compared to the competition and thus losing business to a perceived newer, fresher environment?

Does the idea of ‘outdated’ also allow the competition to make claims of better machines for a better laundry experience?” asks Regan.

“A fresh look will make the laundry more appealing and thus help maintain your customer base, as well as expand.”

Remodeling efforts and the overall look of a coin laundry should be evaluated on a “store-by-store basis,” according to Chris Brick, regional sales manager, Maytag Commercial Laundry.

“A standard in the industry would be every six to 10 years, however, more

“Remodeling is an investment and the best way to maintain is to focus on why they needed to remodel in the first place.”

—Tony Regan, American Dryer Corp. should always be a priority since they generate cash flow and keep customers returning. If the laundry is constantly with ‘out of order’ labels on machines, customers will look for another laundry.”

Brick agrees, saying, “If a store’s equipment is old or inefficient, swapping it out

to be replaced based on average turns and age of equipment.”

Phillips agrees, saying, “A local distributor would be an owner’s best choice.

A resource should be someone with experience in the laundry business. It is important to know how a store flows and the small

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important than timing is meeting customers’ expectations,” says Brick.

“To be most successful, a store needs to be clean, inviting and safe. It needs to offer reputable products that work day in and day out,” he adds. “If a remodel or face-lift is required to keep customers and compete with other nearby coin stores, it is recommended to go ahead and upgrade, regardless of timing.”

OLD TO NEW

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makes an impact on the store. Not only visually, but it offers store patrons the latest technologies and potentially the most energy- and water-efficient options on the market.”

Sterling Phillips, president of Sterling Equipment Sales (SES) Laundry, a Laundrylux distributor in Stanton, Calif., also attests to the power of replacing equipment as part of a remodeling project.

“Washers and dryers will determine your utility consumption, which is what laundry owners must minimize to be the most profitable,” says Phillips. “You want machines that provide the best service and great results.”

To take on such remodeling projects that involve equipment upgrades, Brick advises store owners to turn to their distributor to help them “identify which machines need

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details that accommodate to the customers and make their visit a good one.”

AN EYE FOR DESIGN In addition to consulting with a local distributor, Regan also advises store owners to “engage someone with design capabilities” when planning or executing a remodeling project.

“For aesthetic remodeling [projects], a store owner can reach out to a local contractor to assist with painting, flooring, lighting improvements, etc.,” says Brick.

From a store owner perspective, Kuskin explains that she pulls inspiration from industry publications, as well as various references.

“I use many resources, from visiting other Laundromats out of my area to see new ideas, to checking out fashion maga-

▲

One remodeling project store owners and operators might consider is replacing equipment, according to Regan.

“Is the equipment older and thus costing more in repair and maintenance, versus the long-term investment of the new machines?” he asks.

“Having all equipment functioning

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zines, which can always give an idea, even if it’s from a home setting,” she says.

“You try and make your business a little more homey so that people feel more comfortable, rather than just being the basic bare walls,” adds Kuskin.

THE DIY APPROACH Through a do-it-yourself (DIY) approach, Kuskin explains that she has taken on simple design projects at her store.

One such project includes the installation Kuskin explains that the wall decorations she’s installed in her store not only make the space “bright and cheery” during the spring and summer, of several wall hangings but can also be redecorated according to other seasons and holidays. During the Christmas holiday, for example, Kuskin wraps the wall decorashe made herself, utilizing tions with wrapping paper, bows and ribbons. (Photo: Courtesy of Melissa H. Kuskin) colorful fabrics stretched from the rest.” over wooden frames. convenient,” says Regan. “A good flow “Ask yourself—would you like to do between the washers to the dryers, to the The wall decorations “helps the Laundromat look bright [and] cheery dur- your laundry in your store? What could folding areas is also important.” ing the spring and summer,” she explains, make it a better experience?” asks Phillips.

On the theme of convenience, Brick adding that she decorates them according “Make sure it is comfortable, clean, mod- adds, “More important than lots of furniern, brightly lit and has a good flow.” to other seasons and holidays. ture is usable counter space and room to “Then at Christmastime, I cover those move.” frames to look like presents with bows “Patrons need an area to separate and and ribbons. I also add holiday wreaths, fold their laundry. The space needs to have poinsettia and anything else that represents a flow to it that easily allows customers the spirit.” access to washers and dryers with plenty of Bringing personalized design elements room in the aisles for rolling carts.” into the store, in Kuskin’s experience, One way to convey the aesthetic of allows for laundry store owners to connect a bright, clean laundry—and one other with their customers. inexpensive DIY project, according to the “When you decorate or when you bring experts—is through applying a fresh coat things in, it gives customers things to talk of paint. about,” she says. “It kind of gives custom“Bright colors that grab attention and ers that little bit of personal touch when help liven up a space certainly are go-to’s they see [and] comment about [it].” when it comes to trends in paint,” says When considering interior design eleBrick. ments, Kuskin also explains the importance “Painting can make a tremendous differof seeing the store through a customer’s ence, and it’s cheap,” says Kuskin. eyes.

“I am a firm believer in choosing colors “Any job I’ve ever had or any business that are pleasing to the eye,” she adds. “If I’ve ever owned, I’ve always considered you chose bold colors for your walls, then myself a customer. What would I want as a try to tone it down with neutrals in your customer?” she says. furnishings.”

“Sometimes I’ll even sit in the waiting Kuskin adds that painting projects can room and just kind of look around as a be an easy fix to help maintain a bright and customer to see what they see. And I think ‘BRIGHT, SAFE AND CONVENIENT’ clean aesthetic. that’s important. You have to see what they “It’s a good touch-up [when] a customer A bright, clean aesthetic is a look that see and put yourself in that position.” store owners should go for, according to bumps the wall with one of the carts, or [if] Phillips agrees with this point of view. you’re having equipment brought in and the industry reps interviewed.

He explains that when it comes to cur“We see a very broad range of design, the wall got damaged during the bringing rent trends in interior design, “it’s not but the theme seems to be consistent—keep in or taking out of old equipment,” she what’s popular, but what sets you apart the laundry atmosphere bright, safe and says. “It’s cheap, it’s easy, and you can do

“By investing in the look of a coin laundry store, and maintaining that look, you tell your customers that you’re invested in them and their experience …”

—Chris Brick, Maytag Commercial Laundry

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it yourself.”

In addition to updating both indoor and outdoor signage, another “key element” is lighting, according to Brick.

“Patrons are more likely to visit a place [where] they feel safe,” he says. “With all of the lighting options on the market today, including energy-efficient solutions, store owners select from a wide variety of lighting that adds to the look and feel of the store and eliminates dimly lit areas.”

BUDGETING TIME AND MONEY With remodeling ideas in tow, what considerations are there to ensure store owners can afford the time and costs for such projects?

“When budgeting, get a contract to see when payments need to be made and the time line of the job,” advises Phillips, who

mize the downtime of any specific area of the laundry,” advises Regan. “For example, if the work is being done in the daytime hours, don’t shut all of the washers or dryers down at one time. Pick the slowest revenue days/hours of operation.”

Phillips agrees, saying, “Remodeling in sections is a good idea. That way, you don’t need to close the laundry and your customers can see the changes as they are happening.”

“Customers get excited to come back and tell their friends about the improvements,” he adds. “This is, of course, if it will not endanger any of the customers or put anyone at risk of getting hurt.”

MAINTAINING THE NEW LOOK “Once [a store owner] has put the money into the remodel and upgrades, [he/she]

things on a regular basis.”

THE REMODELING INVESTMENT “Most businesses require investment to keep up with the times and the coin laundry is no different,” says Regan.

Executing a remodeling project is not only a reflection of a laundry owner’s investment in their store, but also in their customers, as well.

“People go where they feel comfortable. They must like it and feel safe,” says Phillips. “The look needs to grab the attention of people walking or driving by.

When a store looks run down and wornout, it gives the impression the owner does not care.”

“By investing in the look of a coin laundry store, and maintaining that look, you tell your customers that you’re invested in

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also stresses the importance of setting aside contingency funds for the project.

“I always recommend [adding] an additional 5% into the job in case unforeseen things are needed or thought of as the remodel progresses.”

But how can store owners ensure their remodeling project doesn’t get in the way of business?

All experts agreed that executing such projects during your store’s downtime is the best practice.

“My store is open 24 hours a day, so that is a unique challenge for me,” says Kuskin. “But, by knowing your slower days and scheduling work at that time, remodeling projects can be achieved. If it is a major job, such as equipment replacement, then it could be done overnight.”

“Try to do the work in cells and mini-

should work hard to keep their investment in pristine condition,” says Brick.

“Daily cleanings, dusting, general maintenance, as well as cleaning the floors and the bathrooms regularly are recommended.”

“Remodeling is an investment, and the best way to maintain is to focus on why they needed to remodel in the first place,” says Regan. “Keep up with preventive maintenance so equipment runs better, and the laundry stays clean and inviting to customers.”

For Phillips, establishing set schedules for cleaning is paramount to maintaining a store’s bright, new look.

“There must be weekly/monthly checklists to make sure every area of the store is checked out, cleaned and maintained,” says Phillips. “Pay close attention, and fix

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them and their experience while at your store,” says Brick. “By proving you have a stake in if they are happy, [returning] customers, you’re going out of your way to provide them with a space that meets their laundry needs that is aesthetically pleasing and inviting.”

Regan adds that no matter the size of the project, remodeling can “make a huge difference.” He also advises store owners to survey customers on why they patronize your laundry.

“Use this as the guideline for any remodeling you may undertake,” he says.

“Keeping your store up-to-date, clean and safe lets your customers know you care about their well-being,” says Kuskin.

“Listen to your customers, whether it be praises, complaints or suggestions. After all, isn’t that why we’re in business?” ACO FEBRuary 2015

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coin-op 101

IMPROVING USER EXPERIENCE WITH STORE ENHANCEMENTS

Kathryn Q. Rowen

As an equipment distributor with almost a decade of experience in the laundry industry, John D. (J.D.) Dixon, president of Nashville-based National Laundry Equipment, has seen his fair share of vended laundries.

After years of identifying and following trends, and helping his customers give their stores a face lift, Dixon put his experience to a personal test in 2014 when designing his own Laundromat.

Does a thoughtfully designed, well-organized, aesthetically pleasing store actually make a difference in customer experience?

He purchased an existing, run-down store in Dickson, Tenn., incorporated his own design ideas, and found out for himself.

A CLEAR VISION “The worst thing a store owner can do is to have ‘just another Laundromat’ that gets lost among the competition,” says Dixon. “Signage, aesthetics, colors, equipment—these are all things to think about when creating a Laundromat’s unique brand to ultimately help it stand out.”

No matter how large or small their budget, Dixon urges store owners to envision what their dream store will ultimately look like, and how customers will feel after visiting.

To arrive at this vision, owners should consider each and every individual element that makes up the store.

From the moment they walk in the door to when they leave, each of these elements—from folding tables to the equipment they use to wash and dry their clothes—will contribute to the customer’s experience and perception of the store.

“It’s hard to compete with a store with a clear brand,” Dixon adds. “If all components work together, customers are more likely to remember it and keep coming back.”

With a clear vision for his new Laundromat in mind— a simple, yet elegant, store that gets customers in and out quickly—Dixon transformed the existing 3,600 square feet over 90 days.

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He replaced lighting and flooring, painted, and replaced equipment and added machines.

The layout was also improved to provide a more cohesive user experience and “reduce the number of steps a customer must take in the store.”

Additionally, flat-screen televisions were added to continually run a video that provides instructions on how to operate equipment, while modern signage provides additional instructions.

“Everything is automated and designed for maximum efficiency,” Dixon continues.

Another key element of Dixon’s brand was the addition of a credit card system to complement his new equipment’s controls.

This system also incorporates a loyalty card program, giving customers a reason to return by earning points toward discounted washes.

THE NUMBER ONE CONSIDERATION No matter how cohesive-looking the space, a Laundromat is only valuable to a customer if its equipment is dependable and delivers the expected result: clean laundry.

Thanks to capabilities that maximize revenue and reduce utility usage, updating a store’s equipment should always be a consideration when undergoing a “laundrylift,” Dixon says.

He adds that store owners won’t see the return on investment they’re looking for by replacing just one or two machines.

“It’s always beneficial to update equipment, but you have to think large scale. That’s when you’ll see benefits to the bottom line.”

Due to a new offering from his preferred manufacturer, Dixon did not have to sacrifice design or dependability when selecting replacement equipment.

In fact, the new equipment’s aesthetics actually complemented his vision for his store’s look.

“Unlike laundry equipment for the home, which comes in all colors and sheens, equipment for today’s Laundromat is typically generic and lacks flair,” says Dixon.

“Huebsch now offers modern and unique control panel colors and chrome elements that add greater value www.americancoinop.com

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to a store’s appearance, and, ultimately, the customer’s experience.”

Dixon selected “Cityscape,” a gray control panel complemented by a splash of vivid green, while a polished chrome door handle and chrome door ring add shine.

“I truly believe if you place a machine with Cityscape and chrome next to a more generic-looking machine, the customer will choose the former. My customers frequently comment on how gorgeous the equipment is—that it’s exciting, that it’s modern-looking.

It has personality.”

Just as a home’s washer and dryer can add character and serve as an attractive focal point in a laundry room, Dixon says his new

forming a store’s brand,” he says.

For example, Dixon says replacing older tube lighting with more efficient LED lights is an inexpensive way to draw attention to specific elements of the store.

Store owners can shine lights directly on machine features, or highlight the cleanliness of the space.

“I deliberately shine lighting on the Cityscape control panels and chrome doors. It adds another level of brightness.”

Replacing old flooring and ceiling tiles is another way store owners can enhance the overall theme.

For a “warehouse feel,” a trend Dixon says has become popular in recent years, he recommends staining concrete rather than

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equipment with Cityscape complements the Laundromat’s grayand-blue color scheme and adds personality.

While seemingly simple, when chosen thoughtfully, paint is one element of a store’s brand that can make a big difference at a relatively low cost and set a store apart.

EXPERT SUPPORT While Dixon’s job as a distributor provides him a wealth of knowledge on equipment and design elements that work well, he says the process for undergoing a remodeling doesn’t have to be intimidating to owners with less industry knowledge.

To help focus their design vision, Dixon recommends store owners rely on their equipment manufacturer’s design team, equipment distributor or even interior designers.

Additionally, he urges store owners to file and reference ideas from trade publications and other mediums.

Visiting other Laundromats is another good way to see what works well and what doesn’t.

“It’s easy to notice the positive difference when revamping an entire store, but even small changes can go a long way in transwww.americancoinop.com

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installing traditional vinyl tile that requires constant polishing to maintain its look.

RETAIL IS DETAIL Dixon frequently reminds store owners that when honing in on their vision and brand, “retail is detail,” and that, ultimately, the real detail to focus on at all times is customer impression.

The little details can add up to the difference between a customer choosing one Laundromat versus another.

“As store owners, we have the ability to speak to customers in many ways—through colors, cleanliness, layout, and equipment,” says Dixon. “If every single element is on point and adds value and personality, customers will notice and reward you with their business.”

ACO Kathryn Q. Rowen is the Huebsch® North American sales manager, and may be reached at Kathryn.Rowen@alliancels.com.

For more information, visit www.Huebsch.com/CoinOp101 or call 800-553-5120.

FEBRUARY 2015

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Most popular stories from AmericanCoinOp.com for the 30 days ending Jan. 15 — (WE) denotes Web Exclusive

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an outsider’s view

SUGGESTIONS FOR AN INEXPENSIVE MAKEOVER

LINOLEUM OR CERAMIC Install a new floor, either linoleum or, even better, ceramic tile.

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The existing floor was awful. If clothing were dropped on it, the customer would cringe.

New linoleum could be laid in for $1,000. Possibly a commercial tile job could be negotiated for $3,000.

Tile is easy to clean and maintain. Individual tiles can be re-grouted and replaced. Tile makes a place look shiny and new, and it would last.

I suggested an off-white color that would mask dirt. A new floor goes a long way toward creating a new look.

A SOFT BLUE Paint the wall. Perhaps a soft blue would be the best choice, giving the place a soft, comfortable feeling.

Painting the walls would cover the scratches, discolorations and rust stains that currently make the premises look old and worn.

To keep the cost down, I suggested that the operator and his family do the project themselves. To see his two teenaged sons working hard would provide them with an important lesson in life—that money doesn’t grow on trees, or automatically come out of Daddy’s pockets.

If he could convince his family to do the work, painting the walls might run $300 to $400.

DROP THE CEILING Install a drop ceiling, or eliminate the ugly old pipes.

Actually, there are only a few visible pipes. A plumber could put in new pipes.

Alternately, a carpenter could construct boxes to conceal the pipes. An even less expensive alternative would be to wrap the pipes in attractive colorful duct tape.

While a drop ceiling might cost a few thousand dollars, the more minimal approaches run a few hundred.

TABLES AND DOORS Resurface the tables. A new wood top would do it, at a cost of a few hundred dollars.

Purchase a new door, and replace the old, creaky, hard-to-open one.

The front entrance should be easy, convenient, inviting. Spend for a high-quality, solid door, making sure it is easy to use for everyone—even old and frail customers—to use. You might spend several hundred dollars here, but it is a worthwhile investment.

▼

Howard Scott

A person I know took over a Laundromat and asked me to look at it.

It was one of those ratty-looking facilities, with 20 machines crammed into a 1,200-square-foot space, with pipes running along the ceiling and a torn-up linoleum floor. If a movie needed a seedy Laundromat, this place was perfect.

The new owner actually obtained it as a payoff for gambling debts, so it wasn’t a carefully thought-out purchase. Even though it didn’t constitute his livelihood, he still wanted to make money out of it.

When I suggested he do a cheap makeover, he balked.

“Why in the world would I spend good money on this dump?” were his exact words. “The customers are used to it. They do their laundry every week, and leave.”

So, my job was two-fold. First, I had to convince him that spending some money on a makeover would be beneficial to the bottom line. Second, I had to suggest how much to spend and where the cash should be spent.

I argued that a new owner would not be proud of such a dumpy establishment. This did not move him. Then I suggested that a clean, well-lit establishment created a more pleasant experience for customers, so that when there was a problem, they would not simply go somewhere else. This moved him a bit.

Finally, I offered that a clean, bright Laundromat would create in customers’ mind the perception that their clothes were coming out cleaner.

With such a perception, they would talk up the place when someone asked where the best Laundromat is.

That sold him.

“So how much do I spend?” he asked. A real makeover would go maybe $30,000 to $50,000, but you’re going to do a low-key, cheap makeover.

Such a cosmetic project wouldn’t last forever, but it might be good for five years. I suggested that the makeover budget would not exceed $5,000.

He then asked how he should spend the $5,000. Here were my suggestions:

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an outsider’s view

A LITTLE PANACHE Put in a few artsy touches that give the place a little panache.

For instance, decoupage one 10-by-5-foot, floor-to-ceiling section of a wall with artful fashion pages. Go through magazines, cutting out ads that appeal.

Arrange them in a creative fashion, employing cutouts, angled ads, etc. Put ads on the wall and apply with wallpaper paste.

Voila—you have a creative centerpiece.

If you don’t have any artistic ability, you might hire an art student to do the project. Maybe $300 will be spent here.

WORKSPACES AND MOTIF Create an additional working surface. On the bank of washing machines grouped in the center, lay on a heavy board.

Customers can use the top to fold their clothes. Paint a purple trim around the board’s edges.

In fact, create a motif of purple trim throughout the store.

Painting the window casements, front and rear door trim, and wall floorboards the same color will unify the store. This might cost $200 to $300.

AN ARRESTING FRONT Change the front. The current front of the store is an empty window. It gives the place a barren, impermanent look.

With an arresting front, a passerby will turn and look at your display. The recognition that this place is a Laundromat—and an artsy one at that—will be immediate.

Possibly a life-sized mannequin standing in the front window would do the trick. Dress the mannequin in sharp clothes.

Provide a sign saying, “If you want to look good, come in here and clean your clothes.” Or, don’t dress the mannequin at all. The sign will say, “If you don’t want to feel naked, clean your clothes here.”

Another possibility is to have an old-fashioned washer in front, with the double roller attachment to dry the garments. The accompanying sign will say, “It’s fine to be old-fashioned, but it doesn’t get your clothes as clean as we can.”

I am waiting to see what my acquaintance will do.

ACO

Howard Scott is a long-time business writer, small-business consultant, and author of four books.

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Continental Girbau Opens Doors to New Express Laundry Center Locations Continental Girbau has opened new locations of its brand of turnkey vended stores, including Joe Olivo’s (pictured) in Cleveland. (Photos: Continental Girbau)

ontinental Girbau Inc. (Continental) recently opened several new locations of its Express Laundry Centers™, a turnkey vended laundry store that utilizes the company’s brand of equipment, services, marketing assistance and management support.

The Express Laundry Centers offer a 60-minute wash-dry-fold, quick customer turnover and low utilities usage, according to the company.

“Express Laundry Center is a complete store solution available to investors only through Continental,” says Joel Jorgensen, company vice president of sales and customer services.

Express Laundry Centers not only deliver

quick customer turnover, it also touts lower utilities than laundries equipped with hardmount washers, according to Jorgensen.

Among new Express Laundry Center investors are Dan Sofranko, owner of Perfect Wash Express Laundry Center in Huntington Beach, Calif.; Joe Olivo, owner of Express Laundry Center in Cleveland; and Phil Irwin, owner of Waters Express Laundry Center, Tampa, Fla. “Express Laundry Centers have what other laundries don’t,” says Irwin. “I owned a McDonald’s franchise, and I like how franchise owners share information and strategies.”

Continental explains that Irwin was attracted to the center’s “franchise-like concept,” adding that he see its lower utili-

Express Laundry Centers offer quick customer turnover and low utilities, according to Continental. The stores utilize Continental’s brand of equipment, services, marketing assistance and management support.

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ties as “the icing on the cake.”

Irwin opened Waters Express Laundry Center 10 months ago, according to Continental. His machines turn an average of 6.3 times per day, yet utilities make up just 9.7% of revenue, the company adds, explaining that average turns and utility costs are “far better than the national average” at Irwin’s store.

Continental also reported on two of its investors who have gone on to own multiple stores.

Operator Danny Delmarco owns two Express Laundry Centers in South Carolina. Shane McKinney also owns two Express Laundry Centers: one in Miles City, Mont., and the other in Watford City, N.D. ACO

Investor Phil Irwin’s Waters Express Laundry Center in Tampa, Fla., (pictured) is among the new stores that have opened under the Express Laundry Centers brand.

Continental says Irwin was attracted to the program’s “franchise-like concept.” www.americancoinop.com

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newsmakers

Yankee Equipment Systems Appoints Limoncelli COO Commercial laundry equipment distributor Yankee Equipment Systems Inc. reports it has appointed Peter Limoncelli its chief operating officer.

He has served in a variety of positions at Yankee throughout his 22-year career, ranging from field sales to sales management to executive, the company says.

Limoncelli, who is part of Yankee’s ownership, has been “an integral part” of the distributor’s long-range planning for several years, and was “key to helping Yankee being Limoncelli named Speed Queen Distributor of the Year in 2012,” the company reports.

“The Board of Directors is pleased to appoint Peter Limoncelli to the position of chief operating officer,” says Ted Ristaino, company president. “Peter’s passion for the industry and drive to form long-term relationships with our customers has resulted in steady growth of product offerings and revenue over the last several years.” page 40 ▼

ACI, CLA Educate on Proper storage of liquid Laundry Packets The American Cleaning Institute (ACI) reports it has partnered with the Coin Laundry Association (CLA) as part of its efforts in educating the public on how to safely store liquid laundry packets and their containers before, during and after the laundry process.

If not properly stored, liquid laundry packets can cause “serious harm if accidentally ingested or exposed to the eyes,” says ACI, which adds that accidents don’t just happen at home, but can also occur in public spaces, including Laundromats.

The partnership between ACI and CLA benefits Laundromat operators by helping them prevent accidents in their businesses and ensuring the safety of their customers, according to ACI. CLA and ACI plan to implement several initiatives as part of the partnership, including: encouraging CLA members to post ACI information in their Laundromats; posting ACI educational materials on CLA’s websites; and inclusion of an article on laundry safety in CLA’s membership magazine.

ACI says it is also providing downloadable laundry safety materials to CLA members that can be found on www.KEYPledge.com Standard_half_horz 2/14/12 4:51 PMthePage 1 and used within Laundromats across country.

advertisers’ index Advertiser

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AC Power.................................................................................... 32 Continental Girbau.................................................................7, IBC D&M Equipment....................................................................19, 29 Dexter Laundry...............................................................................3 ESD Inc........................................................................... 20, 21, BC FrontecStore.com..........................................................................38 Gold Coin Laundry Equipment ................................................... 13 Great Lakes Commercial Sales .................................................... 38 HHC Electronic Service............................................................... 39 Hamilton Engineering...................................................................28 Huebsch.....................................................................FC, 23, 25, 27 Imonex Services............................................................................11 IPSO..............................................................................................33 Laundry Concepts ....................................................................... 35 Monarch Coin & Security........................................................... 14 Mountain Electronics................................................................... 38 n Supply........................................................................................31 New York Laundry Equipment.................................................... 37 NIE Insurance.............................................................................. 15 R&B Wire Products ...................................................................... 1 Royal Basket Trucks.....................................................................36 Setomatic Systems...................................................................... IFC Speed Queen...............................................................................8, 9 Super Laundry..............................................................................17 Vend-Rite....................................................................................... 5 Wells Fargo Insurance Services.................................................... 18 36

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FEBRUARY 2015 AMERICAN COIN-OP 39

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newsmakers

Speed Queen Raises More Than $20K for BREAST CANCER RESEARCH Vended laundry equipment manufacturer Speed Queen reports it has raised $20,330 to support breast cancer research and awareness, as a result of its two-month partnership with the Breast Cancer Research Foundation (BCRF) and the sale of its limitededition home-style washers and dryers.

“In this second year of our partnership with BCRF surrounding Breast Cancer Awareness month, we set our fundraising goal even higher,” says Jay McDonald, vice president of North American Home Laundry Sales for Alliance Laundry Systems, parent company of Speed Queen.

In 2013, the company raised $16,500 for BCRF through the sale of a pink-accented washer or dryer over the course of two months.

The company partnered with BCRF once again last year, between Sept. 15 and Nov. 15, donating $20 from every limitededition machine sold. The washers and dryers were available at select independent retailers.

“We wouldn’t be able to support our more than 220 researchers working to prevent and cure breast cancer without the donations from partners like Speed Queen,” says Myra Biblowit, president and CEO of BCRF. Wholesale Commercial Laundry Expands Service to Northeast Commercial laundry equipment distributor Wholesale Commercial Laundry Equipment S.E. LLC, Southside, Ala., reports it has expanded its service to vended laundries located in Delaware, Eastern Pennsylvania and areas of New Jersey, including the counties of Mercer, Burlington, Ocean, Camden, Salem, Gloucester, Atlantic, Cumberland and Cape May. Industry veteran Greg Whitman, Wholesale vice president of sales, Northeast region, will manage the new territory, according to the company.

“Greg is a very experienced and a diligent laundry industry professional who works closely with our customers—coaching them on methods for improving laundry efficiency, productivity and profitability,” says Russ Arbuckle, company president. “We are excited to offer coin- and card-operated laundry equipment— backed by unrivaled service—to our new Northeastern geographic areas.”

Wholesale also serves vended laundries throughout the Florida Panhandle, Alabama, Mississippi, Georgia, South Carolina and parts of Tennessee, assisting investors with site selection, financing, laundry design and equipment selection, among other services.

Las Vegas Laundromats Participate in Laundry Love Project Two Las Vegas-based Laundromats have recently participated in providing their area’s needy with clean laundry, as part of The Laundry Love Project, reports commercial laundry equipment distributor Western State Design (WSD).

Bruce and Leise Gilliat, owners of Las Vegas Coin Laundry, and 40

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Neal Rooney and Tim Gaud, owners of A+ Laundromat, hosted the event at their laundries. Both stores have worked with WSD in equipping their facility with Dexter laundry equipment.

The Laundry Love Project, an initiative of Florida nonprofit Current, was founded by its president, Jason Sowell, who selects self-service laundry facilities across the country to host the project.

“The Laundry Love Project is a wonderful idea that helps many of our less fortunate customers,” says A+ Laundromat owners Rooney and Gaud.

Five student groups from Grace Point Church, who raised $525 for the event, washed clothes for customers at A+ Laundromat with their parents and mentors, according to WSD. Pastors Timberley and Andre Gray of The River, A Christian Church, partnered with Las Vegas Coin Laundry in hosting the Bruce Gilliat (center) and pastors Timberley Gray event at that store.

This is the second (left) and Andre Gray of The River, A Christian year the group has par- Church, hosted The Laundry Love Project at Gilliat’s ticipated in a Laundry store, Las Vegas Coin Laundry. The group washed Love event, according 430 loads of laundry. (Photo: Western State Design) to WSD. “We are a small church, so partnering with Jason’s group allows us to come up with enough volunteers and donations to be involved,” says Pastor Timberley Gray, who adds that 430 loads of clothes were laundered during the event.

Scott Harrington, WSD area manager, visited and spoke with leaders at both events.

Harrington believes the company has “much common ground” with Sowell and The Laundry Love Project.

Harrington and WSD Grace Point Church Pastor Jeremy Martin (left) part- are looking forward to supporting future nered with A+ Laundromat owners Tim Gaud (right) and Neal Rooney in hosting The Laundry Love Project Laundry Love Projects, the company says. ACO at the store. (Photo: Western State Design) www.americancoinop.com

1/15/15 10:27 AM

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QUALITY EFFICIENCY EFFICIENCY EQUIPMENT EQUIPMENT

Bolstered Profits

SITE SELECTIONEQUIPMENT BOLSTERED PROFITS STORE DESIGN EFFICIENCY

Training & Store Management Support

Unique Store Services

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SUPPORT

SERVICE

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(800) 256-1073 • www.continentalgirbau.com

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It Takes Takes Years Years To To Build Build A A Legacy Legacy It ESD has 40+ Years of designing and manufacturing superior mechanical payment system products for the World.

SV5

CoinSlides Extensions

V4

V8

Money Boxes

Locks & Keys

Cams, Locks & Shafts ESD leads the industry in bringing a wide selection of time tested and proven slides, money boxes, locks, key shafts and cams for any laundry or vending application.

V14

ESD products are available for Immediate Delivery

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Contact Your ESD Distributor or visit us at w w w. e s d c o i n . c o m ESD Inc. Phone: 215-628-0860 Fax: 215-643-4623 10/15/14 9:15 AM 9/10/12 10:56 AM