Fabian Butts/@FBStudios Fabian Butts/@FBStudios
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CONTENTS February
ROBIN GROOVER
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Pioneering Trends& Empowering Beauty In Atlanta
AARON TRACEY WHITAKER
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Mastering The Art of Hairdressing and Entreprenurship
TATIANA FITZGERALD
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Mastering Makeup Artist, Cosmotolgist and SkinCare
JASON GRIGGERS
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JOSCYNTHIA MASON
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WILL STAM
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Championing Diversity an Inclusion
Shaping Atlanta’s Beauty Landscape
Embracing Innovation: Leveraging Technology for Enhanced Experiences
COLLETTE BROWN
Redefining Short Hairstyling
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TIFFANE NICOLE
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ROBIN GR
Pioneering Trends Beauty In Atlanta
Pioneering Beauty and Business in Atlanta
KEVIN KIRK
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Pioneering Innovation and Excellence in Cosmetology
TYRIK JACKSON
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Redefining Beauty and Success in Atlanta
LIL JON
The King of Crunk’s Impact on Hip
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Pioneering Diversity and Authenticity in Atlanta’s Beauty Scene 4
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JASON G Championi Inclusion
ROOVER
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SPIRIT OF SPRING 2024 Men’s Springwear
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TIFFANE NICOLE JEEZY
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Embrace lightweight fabrics, refreshing colors, and versatile styles to create polished yet playful looks that capture the essence of the season.
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s the temperatures rise and flowers bloom, it’s time to refresh your wardrobe and embrace the spirit of spring. While casual attire often takes center stage during this vibrant season, there’s no reason why gentlemen can’t maintain their dapper style with the timeless elegance of suits. In this edition of ATL Plus Magazine, we present a guide to men’s suits for spring, offering insights into fabrics, colors, and styling tips to keep you looking sharp and sophisticated all season long. Lightweight Fabrics for Comfort As the weather warms up, it’s essential to opt for lightweight fabrics that provide comfort and breathability. Look for suits crafted from materials like cotton, linen, or lightweight wool blends. These fabrics offer excellent moisture-wicking properties, allowing you to stay cool and comfortable even on the sunniest days. Linen, in particular, is a popular choice for spring suits due to its natural texture and airy feel, perfect for adding a touch of relaxed sophistication to your ensemble. Pastel Hues and Bright Accents Spring is synonymous with a palette of soft pastel hues and vibrant bursts of color. Embrace the season’s cheerful vibes by incorporating shades like light blue, soft pink, mint green, and pale yellow into your suit collection. These refreshing colors evoke the freshness of springtime and add a playful twist to your look. For a more subtle approach, opt for classic navy or gray suits and infuse pops of color through accessories like ties, pocket squares, or socks. Experiment with bold patterns and prints to make a statement while maintaining a polished appearance.
spired patterns to complement the season’s aesthetic and add a touch of personality to your ensemble. Don’t forget to pay attention to footwear, choosing loafers, brogues, or suede derbies in versatile shades like tan, brown, or navy to complete your outfit with finesse. Tailoring: The Key to a Perfect Fit Last but certainly not least, ensure that your suit fits impeccably by investing in professional tailoring. A well-fitted suit not only enhances your appearance but also boosts your confidence and comfort. Pay attention to details like sleeve length, jacket waist suppression, and trouser break to achieve a tailored silhouette that flatters your physique. Whether you prefer a slim, modern fit or a more relaxed, traditional cut, tailoring ensures that your suit reflects your personal style and makes a lasting impression. In conclusion, spring presents a perfect opportunity to elevate your style with the timeless sophistication of men’s suits. Embrace lightweight fabrics, refreshing colors, and versatile styles to create polished yet playful looks that capture the essence of the season. With careful attention to detail and expert tailoring, you can step into spring with confidence and style, ready to make a statement wherever you go.
Versatile Suit Styles for Every Occasion Whether you’re attending a garden wedding, a rooftop soirée, or a day at the office, there’s a suit style to suit every occasion this spring. For formal events, opt for a classic two-piece suit in a neutral tone like navy, charcoal, or light gray. Pair it with a crisp white shirt and a silk tie for a timeless and sophisticated look. For more casual affairs, consider a linen or cotton suit in a relaxed fit, perfect for outdoor gatherings and daytime events. Experiment with unstructured blazers and trousers for a laid-back yet polished aesthetic that exudes effortless style. Accessorize with Confidence No suit is complete without the right accessories to elevate your look. In spring, embrace lightweight materials like silk and cotton for your ties, pocket squares, and scarves. Opt for floral or botanical-in-
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WITH ITS UNWAVERING COMMITMENT TO HIGHLIGHTING CREATIVITY, SUSTAINABILITY, AND INCLUSIVITY, FASHION ROW COLLECTIVE REPRESENTS THE BEST OF WHAT ATLANTA’S FASHION SCENE HAS TO OFFER, DISPLAYING TRENDS AND INFLUENCERS SHAPING THE FASHION LANDSCAPE FOR SEASONS TO COME.
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mid the glittering lights and bustling streets of New York City, the biannual spectacle known as New York Fashion Week (NYFW) unfolds, captivating the hearts and imaginations of fashion enthusiasts worldwide. As designers, models, makeup artists, photographers, and fashion aficionados from every corner of the globe descend upon the fashion capital, the city is transformed into a vibrant tapestry of artistry and style, setting the stage for a truly unforgettable experience.
ful spot on the global stage. With its finger firmly on the pulse of the fashion world, Fashion Row Collective continues to capture the boundaries of style, creativity, and innovation, proving that Atlanta is indeed a force to be reckoned with in the world of fashion.
At the heart of this extraordinary event lies the illustrious runways, where designers weave dreams into tangible art and models bring their visions to life with grace and poise. Here, amidst the pulsating energy of the crowd, luminaries like Sherri Hill and Jovani illuminate the stage with their distinctive styles and innovative approaches, leaving an indelible mark on the world of fashion. But NYFW is more than just a series of runway shows; it’s a multidimensional extravaganza that transcends traditional fashion presentations. Beyond the catwalk, a vibrant tapestry of events unfolds, drawing influencers, celebrities, and fervent fashion enthusiasts into its captivating embrace. From star-studded parties to thought-provoking panel discussions, NYFW is a celebration of style in all its forms, where creativity knows no bounds and the boundaries between fashion and art blur. At NYFW 2024, the runway became a runway of ideas, where designers boldly championed a diverse range of trends that catered to every sartorial preference. From eco-friendly materials to socially conscious designs, NYFW showcased the power of fashion to make a statement and effect positive change in the world. As the powerful cultural impact of NYFW reverberates throughout the event, the runways have become stages where diversity and inclusivity reign supreme. Models of all ethnicities, sizes, genders, and backgrounds grace the catwalks, representing a more authentic and diverse world. In this vibrant tapestry of creativity and innovation, Atlanta’s Fashion Row Collective takes its place among the luminaries of NYFW, bringing a touch of Southern charm and ingenuity. With its unwavering commitment to highlighting creativity, sustainability, and inclusivity, Fashion Row Collective represents the best of what Atlanta’s fashion scene has to offer, displaying trends and influenceshaping the fashion landscape for seasons to come. As Fashion Row Collective showcases the latest collections at NYFW, it’s clear that Atlanta’s fashion scene has earned its right-
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ATL+ CONTENTS enhancing a model’s natural beauty for a high-fashion photoshoot, Barbee approaches each assignment with empathy, creativity, and a keen eye for detail. Embracing Innovation: Riding the Wave of Trends In an industry driven by innovation and trends, Barbee has always been at the forefront, eagerly embracing new products, techniques, and styles. With social media acting as a catalyst for change, trends emerge and evolve at an unprecedented pace, challenging makeup artists to stay relevant and adaptable. For Barbee, every trend represents an opportunity for exploration and growth. Whether it’s mastering the latest makeup hack or experimenting with innovative products, Barbee approaches each trend with an open mind and a willingness to learn. However, amidst the ever-changing landscape of beauty, Barbee remains steadfast in her belief that authenticity and individuality should always take precedence over fleeting trends. Empowering the Next Generation: Wisdom From a Trailblazer As a trailblazer in her field, Barbee is passionate about empowering the next generation of makeup artists to pursue their dreams fearlessly. Drawing from her own experiences,
Photographer: @Cam Killer
Makeup By Barbee: Redefining Beauty, One Brushstroke at a Time In the dynamic world of makeup artistry, where faces are canvases and brushes wield transformative powers, there exists a luminary whose work transcends mere cosmetics. Enter Barbee, a visionary makeup artist whose journey from childhood experimentation to professional mastery has left an indelible mark on the industry. With a blend of creativity, versatility, and an unwavering commitment to excellence, Makeup By Barbee has become synonymous with beauty redefined. A Childhood Dream: From Playful Beginnings to Professional Passion Barbee’s affinity for makeup traces back to her formative years, where her curiosity led her to explore the art of transformation. It began innocently enough, with Barbee amusing herself by applying makeup to her sleeping uncles’ faces, unaware that these playful moments would sow the seeds of a lifelong passion. As she grew older, Barbee’s fascination with makeup intensified, leading her to experiment further and hone her skills with each stroke of the brush. The pivotal moment in Barbee’s journey came during a BEAUTY 60 A T LMAGAZINE + MAGAZINE
photoshoot, where she experienced firsthand the magic of professional makeup application. Entranced by the process and the profound impact it had on the subject’s appearance and confidence, Barbee knew she had found her calling. From that moment on, she dedicated herself wholeheartedly to the craft, embarking on a journey of self-discovery and artistic expression. Navigating the Entertainment Industry: A Tapestry of Styles and Personalities In the competitive landscape of the entertainment industry, where image is paramount, Barbee’s versatility and adaptability have been instrumental in her success. From working with actors and musicians to models and celebrities, Barbee has encountered a diverse array of personalities and styles, each presenting its own unique challenges and opportunities. One of Barbee’s greatest strengths lies in her ability to connect with her clients on a personal level, understanding their individual preferences, insecurities, and aspirations. Whether it’s crafting a bold, avant-garde look for a music video or
ATL+ 50 YEARS OF HIP-HOP BEAUTY MAGAZINE
THE MAKE-UP BARBEE
Barbee offers sage advice to aspiring artists, emphasizing the importance of self-belief, perseverance, and continuous learning. For Barbee, success in the makeup industry is not merely about technical skill or artistic talent but also about cultivating resilience, professionalism, and a strong work ethic. She encourages aspiring artists to invest in themselves, both professionally and personally, by seeking out mentorship opportunities, attending workshops and master classes, and building a strong support network within the industry. Preparing for Success: Strategies for Big Events and Beyond In the high-stakes world of big events and productions, preparation is key, and Barbee leaves nothing to chance. Whether it’s a red-carpet premiere, a music video shoot, or a fashion runway show, Barbee approaches each assignment with meticulous attention to detail and a comprehensive strategy for success. From conducting thorough client consultations to assembling an extensive makeup kit stocked with an array of products and tools, Barbee ensures that she is equipped to handle any situation that may arise. Moreover, she recognizes the importance of maintaining a professional demeanor, cultivating positive relationships with clients and colleagues, and delivering results that exceed expectations. Signature Style and Personal Balance: The Essence of Makeup By Barbee What sets Barbee apart as a makeup artist is not just her technical skill or artistic prowess but also her innate ability to connect with her clients on a deeper level. Whether it’s creating a glamorous red-carpet look or a subtle, natural glow, Barbee’s signature style is defined by its versatility, adaptability, and attention to detail. Despite her demanding schedule and the pressures of her profession, Barbee remains grounded in her commitment to personal balance and well-being. She understands the importance of prioritizing self-care, spending quality time with her loved ones, and nurturing her passions outside of work. For Barbee, success is not just about achieving professional milestones but also about finding fulfillment and happiness in every aspect of life. Looking to the Future: A Legacy of Excellence As Barbee reflects on her journey thus far, she remains grateful for the opportunities and experiences that have shaped her into the artist she is today. Looking ahead, she is excited to continue pushing the boundaries of creativity, inspiring others to pursue their passions, and leaving a lasting legacy of excellence in the world of makeup artistry. In conclusion, Makeup By Barbee is more than just a name; it’s a testament to the transformative power of passion, perseverance, and authenticity. Through her artistry, Barbee has redefined beauty, one brushstroke at a time, leaving an indelible mark on the industry and inspiring others to do the same. As she continues to evolve and innovate, Barbee remains a beacon of creativity, professionalism, and unwavering dedication to her craft.
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Don’t miss your chance to be part of the fitness revolution in Atlanta! Get Ready to Spin in Atlanta! Attention Atlanta fitness enthusiasts! Something incredible is about to revolutionize your workout routine. Introducing Drenched Cycle Studio, your brand-new premier spin studio, opening soon in the heart of Midtown! Why choose Drenched? Exclusive facility: Immerse yourself in a cutting-edge spin experience with top-ofthe-line bikes and audio technology. Expert instructors: Our passionate, motivating instructors will guide you through exhilarating classes, making every session a blast. Varied classes: From highintensity interval training to themed rides, we’ve got something for every fitness level and preference. Community vibes: Join a supportive community of likeminded individuals, fostering positivity and encouragement. Exclusive Opening Offer! To celebrate our grand opening, we’re offering founding members specials for our first 50 members! Be among the first to sign up and enjoy perks, discounts, and access to pre-launch events. Save the Date! Mark your calendars for our Ribbon cutting event on February 24 th . Come by and experience a taste of what’s to come! There will be music, giveaways, and a chance to meet our amazing team. Drenched: 724 Monroe Drive Time: 1 pm Follow us on social media for updates and sneak peeks: Drenced_cycle_studio WWW.ATLPLUSMAGAZINE.COM
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In the fast-paced world of fashion and beauty, the art of
makeup has transformed into an indispensable tool for celebrities and influencers alike. And behind the scenes, there are creative and talented makeup artists who work tirelessly to enhance the natural beauty of their clients. One such artist who has garnered immense recognition for her skill and innovation is Diana Rochez. As the founder of Soft Touch Studios and the creator of the patented 20-minute makeover, Diana has become a prominent figure in the industry, leaving her mark on the faces of numerous celebrities, musicians, and civic leaders.
entertainment, and civic leadership. Her artistic touch has graced the faces ofrenowned personalities like TI, Dr. Toomp, and Dem Franchise, contributing to their iconic looks during performances and appearances Notably, Diana’s involvement in the Millennium Tour alongside Day 26 showcased her versatility in adapting makeup styles to suit different artist preferences and themes. Moreover, her skills extend beyond the world of music, as she has worked with influential figures and civic leaders in Atlanta, earning her a reputation as a makeup artist with the ability to cater to diverse tastes and occasions.
A Journey into Beauty
The Soft Touch Cosmetics Line
Diana's journey into the world of beauty began over a decade and a half ago when she first stepped foot into the industry. Armed with a passion for makeup artistry and an innate flair for aesthetics, she embarked on a path that would eventually lead her to become a celebrated celebrity makeup artist. Having honed her skills over the years, Diana founded Soft Touch Studios, a haven where women can experience the transformative power of her elegant touch. The name itself reflects her vision of creating makeup looks that not only enhance beauty but also imbue a sense of sophistication and grace.
Complementing her talent as a makeup artist, Diana launched her own makeup line under the brand name “Soft Touch Cosmetics.” With a keen eye for quality and a passion for creating beauty products that enhance natural features, Diana’s line features a curated selection of makeup essentials that cater to all skin tones and types.
The 20-Minute Makeover Patent In a bustling world where time is of the essence, Diana recognized the need for quick yet stunning makeup solutions. This realization inspired her to invent the groundbreaking "20-minute makeover" technique, a patented process that has taken the beauty world by storm. The technique allows women to achieve a flawless, camera-ready look in just 20 minutes, saving them precious time without compromising on style and elegance. Diana's 20-minute makeover has become a game-changer for busy celebrities and influencers, providing them with a swift touch-up before red carpet events, photo shoots, or media appearances. Her innovative approach to makeup application has not only revolutionized the industry but also earned her the respect and admiration of her peers. Collaborations with the Industry’s Finest Diana’s talent and reputation have attracted numerous highprofile clients from various industries, including music,
Soft Touch Cosmetics emphasizes elegance and simplicity, empowering women to embrace their unique beauty with confidence. From foundation to lip products and everything in between, Diana’s makeup line has become a go-to choice for those who seek a touch of luxury and sophistication in their beauty routines.
Diana Rochez has undoubtedly left an indelible mark on the beauty and makeup industry with her unique approach to enhancing natural beauty. From the inception of Soft Touch Studios to the creation of her patented 20-minute makeover technique and the launch of Soft Touch Cosmetics, she has consistently exemplified innovation and creativity in her craft. As a bilingual stylist who has worked with esteemed celebrities, m usicians, influencers, and civic leaders, Diana’s journey serves as an inspiration to aspiring makeup artists and entrepreneurs in the industry. With her elegant touch and unwavering dedication to her craft, Diana Rochez continues to elevate beauty to new heights, leaving a lasting impact on everyone she touches. BEAUTY
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