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Dem Franchize Boyz
from ATL Plus Magazine: 50 Years of Hip Hop (Atlanta) JUL-AUG 2023 "Mojo: Atlanta's First Rapper"
by ATL+Magazine
The Southern Rap Sensations Who Defined an Era
Do you remember the days when every summer party and club was filled with the infectious sound of Dem Franchize Boyz? This Southern rap group, hailing from Atlanta, quickly rose to prominence and became a nationwide success, leaving an indelible mark on the music industry.
Dem Franchize Boyz, consisting of members Gerald “Buddie” Tiller, Bernard “Jizzal Man” Leverette, Mohammed “Parlae” Gleaton, and Jamall “Pimpin’” Willingham, burst onto the scene with their regional hit “White Tee.” The song’s soulfully-infused Southern rap sound and catchy hooks resonated with audiences, propelling the group into the spotlight.
With their talent and potential recognized, Dem Franchize Boyz caught the attention of Universal Records, who signed them to a record deal. This major-label backing provided the platform for their breakthrough single, “I Think They Like Me.” The track, which featured Jermaine Dupri, Da Brat, and Bow Wow, showcased the group’s charismatic energy and distinctive style. Its success on platforms like BET further solidified their place in the rap scene.
Over the course of their career, Dem Franchize Boyz released two albums, “Dem Franchize Boyz” and “On Top of Our Game.” These projects were filled with hits that became anthems of their era. Songs like “Lean Wit It, Rock Wit It,” “Oh I Think They Like Me Remix,” and “Ridin’ Rims” showcased the group’s ability to create infectious party tracks that resonated with fans across the nation.
What set Dem Franchize Boyz apart from other groups was their ability to blend soulful melodies with energetic rap flows. Their music had a unique flavor that captured the essence of Southern rap, making it impossible to resist moving to their beats. Their distinct sound became synonymous with summer parties, clubs, and car rides, providing the soundtrack for countless memorable moments.
While the group faced some challenges and lineup changes over the years, their impact on the music industry remains undeniable. Dem Franchize Boyz left an indelible legacy and influenced a new generation of Southern rap artists who followed in their footsteps.
Beyond their music, Dem Franchize Boyz also embodied the spirit of Atlanta and the Southern rap culture. They represented their city proudly and showcased the vibrant and dynamic hip-hop scene that Atlanta was known for. Their success not only put them on the map but also shed light on the rich musical heritage of the region.
Today, we can look back fondly on the days when Dem Franchize Boyz ruled the airwaves and dance floors. Their soulfully-infused Southern rap music continues to evoke a sense of nostalgia, reminding us of a time when their infectious beats and catchy hooks brought joy to music lovers everywhere. Their contributions to the rap industry, their influence on the Southern rap genre, and their undeniable talent make them true icons of their era.


