
4 minute read
Jeezy The Trap Music Icon and Philanthropic Force
from ATL Plus Magazine: 50 Years of Hip Hop (Atlanta) JUL-AUG 2023 "Mojo: Atlanta's First Rapper"
by ATL+Magazine
Jeezy, born as Jay Jenkins, is an American rapper, songwriter, and entrepreneur. Widely recognized for his distinctive raspy voice and vivid storytelling, Jeezy rose to prominence as one of the pioneers of trap music, a zsubgenre of hip-hop known for its gritty lyrics and heavy bass.
Hailing from Atlanta, Georgia, Jeezy grew up in a turbulent environment marked by poverty and crime. However, he managed to channel his experiences into his music, providing a voice for those who struggled with similar circumstances. Jeezy’s lyrics often depict the harsh realities of street life, as well as his personal journey to success and prosperity.
In 2004, Jeezy released his major-label debut album, “Let’s Get It: Thug Motivation 101.” The album’s lead single, “Soul Survivor” featuring Akon, became a breakout hit and propelled Jeezy into the mainstream spotlight. It established him as a force to be reckoned with in the rap industry, and his subsequent albums further solidified his reputation.
Throughout his career, Jeezy has released several critically acclaimed albums, including “The Inspiration” (2006), “The Recession” (2008), and “TM:103 Hustlerz Ambition” (2011). These projects featured collaborations with notable artists such as Kanye West, Jay-Z, and Lil Wayne, further catapulting Jeezy’s status in the music industry. Beyond his music, Jeezy has demonstrated his entrepreneurial spirit through various business ventures. He founded his own record label, Corporate Thugz Entertainment (CTE), and later expanded into other industries such as fashion and liquor. Jeezy’s business acumen and determination have positioned him as a successful entrepreneur outside of his music career.
Jeezy’s impact on hip-hop extends beyond his music and business endeavors. He has been lauded for his philanthropic efforts and community work, striving to give back and uplift those in need. Jeezy has organized numerous charitable events and has been involved in initiatives aimed at providing opportunities for underprivileged youth.
With his unmistakable voice, introspective lyrics, and undeniable influence, Jeezy has left an indelible mark on the rap industry. His contributions to trap music and his ability to connect with audiences on a personal level have solidified his status as a respected and influential figure. Jeezy’s legacy continues to evolve as he consistently pushes boundaries and remains a true force in the world of hip-hop.


Collaborations with the Industry’s Finest
Diana’s talent and reputation have attracted numerous high-profile clients from various industries, including music, entertainment, and civic leadership. Her artistic touch has graced the faces of renowned personalities like TI, Dr. Toomp, and Dem Franchise, contributing to their iconic looks during performances and appearances Notably, Diana’s involvement in the Millennium Tour alongside Day 26 showcased her versatility in adapting makeup styles to suit different artist preferences and themes. Moreover, her skills extend beyond the world of music, as she has worked with influential figures and civic leaders in Atlanta, earning her a reputation as a makeup artist with the ability to cater to diverse tastes and occasions.
The Soft Touch Cosmetics Line
Complementing her talent as a makeup artist, Diana launched her own makeup line under the brand name “Soft Touch Cosmetics.” With a keen eye for quality and a passion for creating beauty products that enhance natural features, Diana’s line features a curated selection of makeup essentials that cater to all skin tones and types.
Soft Touch Cosmetics emphasizes elegance and simplicity, empowering women to embrace their unique beauty with confidence. From foundation to lip products and everything in between, Diana’s makeup line has become a go-to choice for those who seek a touch of luxury and sophistication in their beauty routines.
Conclusion
Diana Rochez has undoubtedly left an indelible mark on the beauty and makeup industry with her unique approach to enhancing natural beauty. From the inception of Soft Touch Studios to the creation of her patented 20-minute makeover technique and the launch of Soft Touch Cosmetics, she has consistently exemplified innovation and creativity in her craft.
As a bilingual stylist who has worked with esteemed celebrities, m usicians, influencers, and civic leaders, Diana’s journey serves as an inspiration to aspiring makeup artists and entrepreneurs in the industry. With her elegant touch and unwavering dedication to her craft, Diana Rochez continues to elevate beauty to new heights, leaving a lasting impact on everyone she touches.
has transformed into an indispensable tool for celebrities and influencers alike. And behind the scenes, there are creative and talented makeup artists who work tirelessly to enhance the natural beauty of their clients. One such artist who has garnered immense recognition for her skill and innovation is Diana Rochez. As the founder of Soft Touch Studios and the creator of the patented 20-minute makeover, Diana has become a prominent figure in the industry, leaving her mark on the faces of numerous celebrities, musicians, and civic leaders.
A Journey into Beauty
Diana's journey into the world of beauty began over a decade and a half ago when she first stepped foot into the industry. Armed with a passion for makeup artistry and an innate flair for aesthetics, she embarked on a path that would eventually lead her to become a celebrated celebrity makeup artist.
Having honed her skills over the years, Diana founded Soft Touch Studios, a haven where women can experience the transformative power of her elegant touch. The name itself reflects her vision of creating makeup looks that not only enhance beauty but also imbue a sense of sophistication and grace.
The 20-Minute Makeover Patent
In a bustling world where time is of the essence, Diana recognized the need for quick yet stunning makeup solutions. This realization inspired her to invent the groundbreaking "20-minute makeover" technique, a patented process that has taken the beauty world by storm.
The technique allows women to achieve a flawless, cameraready look in just 20 minutes, saving them precious time without compromising on style and elegance.
Diana’s 20-minute makeover has become a game-changer for busy celebrities and influencers, providing them with a swift touch-up before red carpet events, photo shoots, or media appearances. Her innovative approach to makeup application has not only revolutionized the industry but also earned her the respect and admiration of her peers.