Frank Ski

Pioneering Hip Hop and Radio Excellence for 50 Years

As ATL Plus Magazine commemorates 50 Years of Hip Hop, one name emerges from the rich tapestry of this cultural phenomenon—a name that has become synonymous with radio excellence and community impact: Frank Ski. This legendary figure has not only transformed the airwaves but has also left an indelible mark on the music industry and the hearts of listeners across generations.

A Prodigy in the Making: Frank Ski's Hip Hop Journey

In the early 1990s, when hip hop was still a burgeoning movement, a young man named Frank Rodriguez found himself drawn to the genre's rhythms and storytelling. Growing up in Harlem, New York, Ski's summers were spent with his mother, where he was immersed in the evolving hip hop culture. The influence of this era and the power of music videos, which unified the hip hop landscape across America, would shape Ski's destiny as a prodigy in the making.

As he honed his craft, Ski ventured into making musical beats that would transcend time and be etched into the annals of hip hop history. His journey led him to join forces with Luke Skyywalker Records and 2 Live Crew during the early '90s—an era of unforgettable dance moves to the beats of Uncle Luke and the revelry of Freak Nik during spring break. Ski's impact during this era was unquestionable, and his mega-hit "Doo Doo Brown" showcased his musical ingenuity.

The Wisdom of Experience: A Message to Aspiring Artists

Reflecting on his early experiences, Frank Ski offers valuable advice to the younger generation and aspiring artists entering the music industry. He emphasizes the importance of owning one's work, of holding onto artistic rights, and the significance of copyright and publishing. With hindsight, Ski's wisdom comes from observing the pitfalls experienced by legendary Motown greats who lost control of their music. Today, Ski's musical catalog boasts well-known classics, and his voice resonates in hits like "Wobble" and "Whore's in this House," now sung by modern-day icons Cardi B and Megan Thee Stallion.

transcend generations, uplift communities, and leave a lasting mark on the cultural landscape. Frank Ski's journey is a testament to the unifying force of hip hop, and his legendary status will continue to resonate for years to come, inspiring future generations of artists and broadcasters alike.

The Power of Radio: Frank Ski’s Reign at V-103

Commerative Isuue

Frank Ski’s journey in radio began when he landed a coveted role at Atlanta’s V-103, also known as WVEE-FM. From the moment his voice graced the airwaves, listeners were enchanted by his charisma, wit, and deep connection to the music and culture of the South. Ski’s authenticity and ability to connect with his audience on a personal level catapulted him to the pinnacle of success, earning him a dedicated following that spans generations. “The Frank Ski Morning Show” on V-103 became a cultural institution, where Ski’s dynamic presence brought a unique blend of entertainment, information, and community engagement to his listeners. For over two decades, he dominated Atlanta’s morning airwaves, making him an integral part of the city’s fabric and endearing him to the hearts of the Atlanta community.

The Heart of a Humanitarian: Frank Ski's Impact Beyond Radio

Frank Ski's influence transcends the confines of radio. He has consistently used his platform to give back to the community, epitomizing the spirit of social responsibility. His annual Thanksgiving Turkey Giveaway is a testament to his dedication to making a positive impact. Providing meals to families in need during the holiday season, Ski's commitment to uplifting others has earned him admiration and respect from community leaders and organizations.

A Champion for Emerging Artists

Ski's contributions to the music industry extend beyond the airwaves. Throughout his career, he has played a vital role in launching the careers of numerous artists, providing them with a platform to reach a broader audience. His support for local talent has significantly shaped the music scene in Atlanta and beyond, cementing his status as a tastemaker and industry leader.

Beyond Radio: The Versatility of Frank Ski

Frank Ski’s talent and adaptability extend beyond radio. As a skilled entrepreneur and media personality, he seamlessly a skilled entrepreneur and media personality, he seamlessly transitioned into television, hosting acclaimed programs such as BET’s “Teen Summit” and the nationally syndicated “Frank Ski’s Club TV.” His versatility is a testament to his enduring impact as a multifaceted entertaine

A Timeless Legacy: Frank Ski's Enduring Influence

Over the years, Frank Ski has been the recipient of numerous awards and accolades, including the prestigious Marconi Award for Major Market Personality of the Year. Yet, his true legacy lies in the profound impact he has had on the lives of his listeners, the music industry, and the Atlanta community.

As ATL Plus Magazine commemorates 50 Years of Hip Hop, we celebrate the enduring influence of Frank Ski. His magnetic personality, commitment to community service, and unwavering dedication to his craft make him a true icon—a symbol of the power of hip hop to transcend generations, uplift communities, and leave a lasting mark on the cultural landscape. Frank Ski's journey is a testament to the unifying force of hip hop, and his legendary status will continue to resonate for years to come, inspiring future generations of artists and broadcasters alike.

On June 15th, 2023, history was made as we celebrated 50 years of Hip Hop at Atlanta City Hall, paying tribute to the legendary pioneers who brought us together with their inspirational music and incredible talent. The Power & Music Awards, founded by Shana Melius, MBA, MA, Norman Brown, Dr. Meda Montana, and Mark Spark, stood as a testament to the enduring influence of this cultural phenomenon and its profound impact on music and society.

Looking back to 1979, the year that Kenny Gamble, Ed Wright, and Dyana Williams launched a celebration of the impact of black music, we recall the pivotal role they played in creating a movement of empowerment and appreciation for the art of music. Their efforts led to President Jimmy Carter's reception, formally recognizing black music's cultural and financial contributions throughout history, making June National Black Music Month. Since then, Black Music has grown from a humble commemoration to a national reach, with events held annually across the country.

The Power & Music Awards is a prestigious awards program that acknowledges individuals who have made a significant impact on society through their use of music, power, and platform for social change. Co-founded by The Black, Latino & Asian Caucus, along with Mac-Melius Agency, Inc., Purfek Storm Group, Mark Spark Productions, and WondaWoman Productions, this year's event held particular significance as we celebrated the golden anniversary of Hip Hop.

New York City, the birthplace of Rap and Hip-Hop, served as the perfect location to shine a spotlight on this influential genre and the trailblazers who brought it to life. However, the celebration didn't stop there! Atlanta, GA, and Ghana were also included in this monumental award ceremony, embracing the global reach of Hip Hop and its impact on diverse communities around the world.

During Black History Month, artists, fans, and industry insiders came together in Atlanta and New York City to honor some of the most talented individuals from around the world for their undeniable contributions to society through music. The Power & Music Awards’ mission was clear – to honor those who have achieved immeasurable professional success in music and the arts while making a profound impact on music and culture.

The vision for the Power & Music Awards was grand and ambitious – to recognize and celebrate 50 years of Hip Hop, paying homage to the momentous pioneers who paved the way for generations to come. This award ceremony was not just an event; it was a celebration of a cultural movement that has transcended barriers and united people from all walks of life.

The atmosphere at Atlanta City Hall was electric, with captivating performances, heartfelt speeches, and a sense of unity among attendees. The legacy of Hip Hop and its pioneers was celebrated with pride and admiration. As we looked back on the journey of Hip Hop, we also looked towards the future, excited to see what it holds for this influential genre and its devoted fans.

The Power & Music Awards served as a reminder of the power of music to create change, inspire, and bring people together. It was a moment to celebrate the artists and visionaries who have used their talents to make a positive impact on society, and it set the stage for continued growth and success in the world of Hip Hop.

As the ceremony came to a close, we left with a renewed appreciation for the art of music and its ability to transcend boundaries and touch the hearts of people worldwide. The Power & Music Awards marked a milestone in the history of Hip Hop, and we can't wait to see what the future holds for this ever-evolving genre and the talented artists who continue to shape its legacy.