ATL Plus Magazine: 50 Years of Hip Hop (Atlanta) JUL-AUG 2023 "Mojo: Atlanta's First Rapper"

Fabian Butts/@FBStudios

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CONTENTS August

COUNCILMAN ANTONIO LEWIS

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The Hip Hop Councilman: A Champion of Progress & Equality

FRANK SKI

Pioneering Hip Hop and Radio Excellence for 50 Years

JAZZE PHA

The Maestro Of Soulful Sounds and Musical Innovation

JEEZY

The Trap Music Icon & Philanthropic Fource

CLIFFORD ” T.I.” HARRIS JR

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T.I.

A Hip-Hop & Socia A Clifford Harri

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A Hip-Hop Icon & Socia Activist Clifford Harris Jr.

LIL JOHN

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The King of Crunk’s Impact on Hip

LIL SCRAPPY

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A Trailblazer in Atlanta’s Hip Hop Scene

MR. COLLIPARK

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The Influential Producer Behind Hit Songs In Atlanta

RASHEEDA FROST

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A Trailblazing Female Force in Hip Hop

PASTOR TROY

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The Unstoppable Voice of Southern Hip-Hop

LIL JON

The King of Crunk’s Impact on Hip

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JAZZE PHA

The Maestro Of Sou Sounds and Musica Innovation

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Icon Activist is Jr.

ulful al

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LIL SCRAPPY

A Trailblazer in Atlanta’s Hip Hop Scene

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JEEZY

Trap Music Icon & Philanthropic Force

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Our Mission: ATL Plus Magazine will keep you in “The Know” by highlighting The Who, What, When, Where and Why of Atlanta emphasizing news, fashion, lifestyle, and culture.

Vision: To become a mainstream culturally inclusive media outlet in Atlanta that leaves a mark on the mosaic of our diverse community.

Publisher/ Founder Ebony Mayo

Editor and Chief Desiree Sandlin V.P. of Business Operations Nilka Clayton Chief Finance Officer Romeo Owens Project Manager Sergio Guifarro Media Chief Photographer Geno Murray

V.P of Sales and Marketing Tessa Owens Music and Culure Consultant Corey “Mr. Hanky” Dennard Art Director Kevin Goolsby IT Director Alax Grubbs

Contributing Writers Star Rodgers Wilson Murakaru Megan Bolland Terrance Pinckeney Chandra Mcelroy Tesa Owens Sheryl Crouch Mario Reyes Stacey Delaney Lori Hanford Dedrick Nicholson Delaney Adams

Media Correspondents Jorry Nixon Charlie Green Corey “Mr. Hanky” Dennard Chandra Mcelroy Jessica Ross Sanaja Andre Lori Hanford Sean Hanford Johannes Escobar Dr. A’Cire Newby Taliya King

Contributing Photographers Kevin Goolsby Geno Murray Public Relations Alax Grubbs Charlie Green Shante Clayton Larry Cooper Marketing and Development Tiffany Steverson Chamina Curtis Chandra Macelroy Kareen Harris Artesia Evens Chastity Oakes Web Development Keontae Pierce Joshua Sampson Alax Grubbs Imani Blunt Vann Duffie Michael Knottree Jakari Kearney Kevin Goolsby Nelson Jones Orlane Benau Hair and Make-up Sergio Guifarro Domonique David Diana Rochez 6

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Greetings ATL Plus Family, ATL Plus Magazine, in collaboration with Atlanta City Council, Power & Music Awards, and Xquisite Marketing is proud to announce an exciting partnership for a momentous occasion: the release of the highly coveted August 2023 Special Edition.

ATL Plus Magazine’s “50 Years of HIP-HOP” Edition aims to honor the legacy and cultural impact of hip-hop over the past five decades. As a valued participant, you will play a crucial role in celebrating this incredible milestone. Don’t miss out on this extraordinary opportunity to be part of a historical tribute that will leave a lasting imprint on Atlanta’s vibrant Hip-Hop Scene.

With a vast readership and a reputation as one of the most respected publications in Atlanta, ATL Plus Magazine offers unparalleled exposure and recognition. The “50 Years of HIPHOP” edition will undoubtedly capture the attention of a diverse and engaged audience, providing a platform to showcase your talent and story to a wide range of music enthusiasts, industry professionals, and fans.

Join us in commemorating 50 years of Hip-Hop and be part of this extraordinary edition that celebrates the vibrant culture and influential individuals who have shaped Atlanta’s Hip-Hop Scene.

Together, let’s honor the past, embrace the present, and pave the way for an even brighter future in the World of Hip-Hop. Let’s make history together!

ATL Plus Magazine

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Photo by Nelson Jones/TOPOP Entertainment Co.

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Dear Valued Readers and Supporters, First and foremost, I want to express my heartfelt gratitude to each and every one of you for embracing this momentous occasion with us – the release of ATL Plus Magazine's highly anticipated August 2023 Special Edition, "50 Years of HIP-HOP." This edition is dedicated to honoring the remarkable legacy and cultural impact of hip-hop over the past five decades. We take immense pride in presenting this tribute, and we are thrilled to have you as part of this journey. With your support, we can celebrate the evolution and influence of hip-hop, making it an unforgettable milestone for Atlanta's vibrant music scene.

ATL Plus Magazine has always aimed to represent the essence of Atlanta, showcasing events, opportunities, and individuals that shape our diverse community. In this edition, we delve into the heart of hip-hop culture, highlighting the creativity, talent, and entrepreneurial spirit that define it. We firmly believe that each of you has a unique contribution to make, and we hope this edition inspires you to be an integral part of the positive change we seek to foster in our world.

With a wide readership and a reputation as one of Atlanta's most respected publications, ATL Plus Magazine offers unparalleled exposure and recognition. The "50 Years of HIP-HOP" edition will undoubtedly capture the attention of a diverse and engaged audience, providing an exceptional platform to showcase your talent and story to music enthusiasts, industry professionals, and fans alike.

Together, let us commemorate this milestone, honoring the pioneers, artists, and influencers who have shaped Atlanta's hip-hop scene. This edition serves as a testament to the rich culture and the power of unity that defines our city. As we embrace the past and embrace the present, we set the stage for an even brighter future in the world of hip-hop.

Join us as we make history together! Your support and involvement in this extraordinary edition will leave a lasting impact on the legacy of hip-hop in Atlanta.

Once again, I extend my sincerest thanks for being a part of our ATL Plus Magazine family. It is with immense pride that I, as the publisher, guide this publication and continue to call this place "home." Your engagement makes it all the more meaningful.

Thank you for your unwavering support, and I eagerly look forward to the stories and experiences we will share in this remarkable edition.

With warmest regards, Ebony Q. Mayo Publisher, ATL Plus Magazine WWW.ATLPLUSMAGAZINE.COM

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Charting the Path to Success Meet Sergio Guifarro, the Cheif Strategy Officer at ATL Plus Magazine. With a wealth of experience in human resources and talent management, Sergio plays a key role in shaping the magazine's organizational culture and optimizing its human capital.

With a keen eye for identifying talent and nurturing potential, Sergio ensures that our team remains motivated, engaged, and equipped with the skills needed to thrive in the fast-paced media industry.

His strategic approach to employee development and training programs fosters a culture of continuous learning and growth within the organization.

Sergio's passion for fostering a positive and inclusive work environment has led to increased team cohesion and collaboration. He advocates for open communication and feedback, allowing our team members to feel valued and heard, leading to higher levels of productivity and job satisfaction.

Beyond his expertise in human resources, Sergio is admired for his strong leadership and ability to align our team's efforts with the magazine's mission and goals. His dedication to empowering our employees and enhancing their professional journey has contributed significantly to the success of ATL Plus Magazine.

With Sergio's guidance, ATL Plus Magazine continues to be a workplace where creativity thrives, and talents are nurtured. His commitment to organizational development ensures that our team remains motivated, united, and ready to deliver the exceptional content that our readers have come to love.

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Nilka Clayton

The ATL Plus Chief Operation Officer Meet Nilka Clayton, the brilliant mind behind the seamless operations at ATL Plus Magazine. As the Business Operations Director, Nilka plays a pivotal role in ensuring that the magazine runs like a well-oiled machine. With a keen eye for detail and a strategic mindset, she oversees the day-to-day business activities, optimizing processes, and implementing innovative solutions to drive efficiency.

Nilka's diverse expertise in business management and her ability to adapt to the ever-changing media landscape make her an invaluable asset to the team. Her exceptional organizational skills and proficiency in resource allocation have contributed significantly to the magazine's growth and success.

In addition to her managerial prowess, Nilka brings a warm and approachable demeanor that fosters a positive work environment for the entire team. Her dedication to nurturing talent and promoting collaboration has led to a cohesive and united team, all working towards the shared goal of making ATL Plus Magazine the premier publication in Atlanta.

With Nilka at the helm of business operations, ATL Plus Magazine continues to thrive, delivering captivating content and engaging experiences to its readers. Her passion for excellence and her commitment to continuous improvement ensure that the magazine remains at the forefront of the media industry.

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Charlette Green

The ATL Plus Dynamic Publicist Meet Charlotte "Charlie" Green, the dynamic Publicist at ATL Plus Magazine, whose passion and dedication have left an indelible mark on the world of entertainment and journalism. With an illustrious career spanning decades, Charlie has tirelessly worked behind the scenes to bring together some of the biggest names in the music industry, particularly during the monumental celebration of "50 Years of Hip Hop." Her keen eye for talent and her unmatched networking skills have made her a driving force in shaping the magazine's iconic covers and feature stories. From legendary hip-hop artists to emerging stars, Charlie's ability to connect with the stars and tell their stories has been instrumental in making ATL Plus Magazine the go-to source for all things hip-hop. With her infectious enthusiasm and unwavering commitment to her craft, Charlie continues to be a guiding force in Atlanta's vibrant entertainment scene, leaving an enduring impact on the world of media and beyond.

Geno Frost

The ATL Plus Visionary Director of Photography Introducing Geno Frost, the visionary Director of Photography at ATL Plus Magazine. With an extraordinary talent for capturing moments that speak volumes, Geno's artistic eye brings our magazine's visuals to life in the most captivating way.

With years of experience in the photography industry, Geno's work transcends the ordinary, infusing each shot with emotion and storytelling.

His ability to convey the essence of Atlanta's vibrant culture and dynamic spirit through his lens has made him an invaluable asset to our team.

Geno's creativity knows no bounds, and he continuously pushes the boundaries of visual storytelling. His passion for his craft is evident in every frame he captures, making ATL Plus Magazine's photography section a highlight of each issue.

Beyond his technical expertise, Geno's collaborative and approachable nature makes him a pleasure to work with. He effortlessly guides our team and subjects during photoshoots, creating an environment where everyone feels comfortable and inspired.

With Geno at the helm of our photography department, ATL Plus Magazine continues to set the standard for visually captivating content.

His dedication to his craft and his commitment to excellence make him an integral part of our team, ensuring that every story we tell is beautifully illuminated through his lens.

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Jakari Kearney -

ATL Plus's Premier Photographer/Videographer “Elevating Moments to Masterpieces’ Meet Jakari Kearney, the brilliant photographer and videographer behind the lens at ATL Plus. With an unwavering passion for visual storytelling, Jakari possesses a unique talent for capturing the essence of every moment. Whether it’s a heartwarming family portrait, a grand corporate event, or a mesmerizing promotional video, Jakari’s creative eye and attention to detail shine through, producing captivating and emotionally rich visuals. His dedication to his craft and the ability to connect with his subjects allow him to bring out the best in every photo and video, making each project a true work of art. Clients can trust Jakari Kearney to preserve their most cherished memories and showcase their stories with a touch of magic that leaves a lasting impression.

Through his lens, Jakari Kearney unleashes a world of possibilities, transforming ordinary scenes into extraordinary narratives. His expertise goes beyond simply capturing images; he curates experiences, evoking genuine emotions that resonate with viewers. As a visionary photographer and videographer, Jakari’s work for ATL Plus has garnered accolades and built a loyal clientele who value his unmatched professionalism and dedication to excellence. Whether it’s a private celebration or a large-scale corporate venture, Jakari’s commitment to delivering exceptional results remains unwavering, making him a driving force behind the success of ATL Plus’s photography and videography services.

Tessa Owens

The ATL Plus Sales andAdvertisement Director Introducing Tessa Owens, the Sales and Advertising Director at ATL Plus Magazine. With an impressive track record in sales and a flair for building lasting partnerships, Tessa brings a dynamic energy to our team. Her passion for connecting businesses with our magazine's extensive readership has resulted in successful advertising campaigns that showcase the best of Atlanta.

Tessa's keen understanding of market trends and her ability to identify the unique selling points of our magazine make her an invaluable asset in driving revenue growth. Her creativity and strategic approach to sales have led to numerous successful collaborations with local businesses and national brands alike.

Beyond her professional accomplishments, Tessa is known for her warm and approachable personality. She thrives on fostering strong relationships with our clients, ensuring their marketing objectives align seamlessly with our magazine's vision. Tessa's dedication to customer satisfaction and her commitment to delivering exceptional service have solidified ATL Plus Magazine as a top choice for advertising in the city.

With Tessa at the forefront of our sales and advertising efforts, ATL Plus Magazine continues to be the go-to destination for businesses looking to make a significant impact in the Atlanta market. Her innovative ideas and passion for excellence drive our magazine's growth, while her personable nature and dedication to teamwork make her an inspiring leader for the entire sales team.

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Kevin Goolsby The ATL Plus Artistic Art Director’s Journey

The world of photography is a canvas of endless possibilities, and for Atlanta-based photographer Kevin Goolsby, it has been a remarkable journey of passion, determination, and artistic growth.

From a young age, Kevin's fascination with art and sports paved the way for a career that seamlessly blends creativity and professionalism.

Today, as a renowned commercial photographer, his work spans from capturing celebrities to collaborating with major brands like Coca-Cola and Playboy. Let's delve into the remarkable story of Kevin Goolsby, a visionary artist leaving an indelible mark on the photography landscape.

A Brush with Destiny: The Early Years Kevin Goolsby's love for art was ignited at the tender age of 12.

The Chicago-born artist found himself torn between two passions baseball and art. As a young talent, he honed his skills by painting, drawing, and illustrating iconic figures like Michael Jordan and Spike Lee. Despite his artistic flair, the allure of the Little League World Series led him to prioritize baseball over art during his teenage years.

The Journey to SCAD High school proved to be a turning point for Kevin as he began contemplating his future. A crucial visit by a SCAD (Savannah College of Art and Design) recruiter opened up a world of possibilities. SCAD's offerings, which encompassed both art and sports, presented an opportunity for Kevin to pursue both of his passions. The decision to choose between the two became one of the toughest he would ever face.

Navigating Challenges and Seizing Opportunities Kevin's dream of becoming an All-American baseball player was momentarily shattered when his starting position was given to a freshman, leading to his removal from the team. Despite this setback, he persevered and earned a place on SCAD's baseball team as a center fielder. His skill and dedication paid off, making him the first art student to get drafted by a Major League Baseball team.

The Evolution of a Photographer At SCAD, Kevin majored in graphic design with a minor in photography. He immersed himself in learning the intricacies of 16

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handling cameras, from film to digital formats. Graduating with a wealth of knowledge, he landed a graphic design position at Atlanta Fever Magazine, which eventually led to his breakthrough moment - photographing T.I. (Clifford Joseph Harris Jr.) in his first celebrity shoot.

A Distinguished Career Kevin Goolsby's career as a commercial photographer took off with momentum.

Over the years, he has collaborated with numerous celebrities, brands, and corporations, including Angie Stone, Migos, Coca-Cola, Playboy, and more.

His expertise in commercial photography has allowed him to deliver impactful visual narratives that resonate with audiences and clients alike.

Lessons and Aspirations Throughout his career, Kevin has learned valuable lessons that he shares with aspiring photographers. He emphasizes the importance of creating a strong portfolio, tailoring quotes based on the scope of work, and understanding the value of images and copyright usage. For Kevin, his ultimate aspiration is to reach the level of legendary photographers like David LaChapelle and Annie Leibovitz, with whom he hopes to share the world of extraordinary visuals and unparalleled creativity.

A Glimpse into the Future As Kevin Goolsby looks ahead, he envisions more travel and opportunities to explore breathtaking scenery. Inspired by the giants of photography, he aims to create an indelible legacy and become a household name in the industry.

Kevin's journey exemplifies the power of pursuing one's passion, navigating challenges, and seizing opportunities. As his artistry continues to captivate audiences and leave a lasting impact on the world of photography, Kevin Goolsby stands tall as a visionary force in Atlanta's dynamic artistic landscape.

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Book your session at

kevin@kevingoolsby.com (404) 921-4881

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STANDING FOR JUSTICE FREE CONSULATION | (404) 673-4867 WWW.YOURLAWYER.COM

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Elegance Unveiled Discover the

Je Ne Sais Quoi Collection— “It's Something About Her.”

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Meda Leacock The Multifaceted Powerhouse Making Waves in Entertainment and Beyond

ATL Plus Magazine is thrilled to present an in-depth look into the life and career of the remarkable Meda Leacock, a true trailblazer in the entertainment industry. Known as the "gatekeeper" for numerous high-profile celebrities and athletes, Meda's contributions span across multiple fields, cementing her status as a Television & Film Personality, Producer, Director, Writer, Author, Promoter, Entrepreneur, and Philanthropist.

Born and raised in Brooklyn, New York, Meda's diverse heritage stems from her parents, who hail from the beautiful country of Panama. Armed with a solid educational background, she holds a BA in Marketing, a Masters in Sports Management, and a prestigious PhD Doctoral Degree in Philosophy.

Meda's passion for the arts ignited during her early years when she fell in love with dancing. From the tender age of two, she graced the floors of Elaine's Dance School in Brooklyn, an experience that laid the foundation for her illustrious journey within the entertainment industry. Her exceptional talents were evident even in her elementary school years, and it was there that one of the Nuns remarked that she would "dance her way into heaven."

As a high school student at Brooklyn Technical High School, Meda's leadership skills and undeniable dancing talent earned her a coveted spot on the Varsity Drill Team, a feat never achieved by a freshman before. Her sophomore year was crowned with triumph as the Varsity Drill Team secured a National Championship, making history as the first predominantly Afro-American team to claim this prestigious title.

Fueling her dream of entertainment, Meda's passion for dancing took her to renowned institutions such as Alvin Ailey and Dance School of Harlem, solidifying her dedication to her craft.

Simultaneously, she explored the music scene, working with local rappers at the infamous music producer DR Period's recording studio. Her talent and dedication to her craft caught the attention of prominent figures in the music industry, opening doors to tour with renowned artists like B.I.G, Nas, and Shabba Ranks.

While Meda's performances and tours around the world were a dream come true, her journey was just beginning. Delving further into the music industry, she interned at Loud Records under the mentorship of CEO Steve Rifkind, where she worked on projects with artists like Wu-Tang and Mobb Deep. This invaluable experience propelled her to a prestigious A&R position at Bad

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Boy Entertainment, where she played a key role in managing projects for iconic artists like The Notorious B.I.G and Jay-Z. As her career soared, Meda's expertise and connections caught the eye of Music Industry icon Steve Stoute, leading to her role at Interscope Records/Universal. There, she played a pivotal role in marketing for artists such as Eminem and Black Eyed Peas. Throughout her journey, she has demonstrated versatility and prowess in the industry, working with an array of renowned artists, directors, and producers.

Adding yet another layer to her already impressive portfolio, Meda has made her mark as a prominent cast member on VH1's Love & Hip Hop Atlanta. Her magnetic presence on the show further solidifies her status as a powerful figure in the entertainment world.

Beyond her successful career, Meda's dedication to philanthropy and community empowerment is truly awe-inspiring. As the founder of the IAmWondaWoman Foundation, she mentors and empowers inner-city adolescent girls in foster care and group homes. Her foundation also takes pride in organizing events that offer support to those in need, including providing turkeys, toys, books, and warm coats to families and children during the holiday season.

To complement her flourishing career and philanthropic efforts, Meda has ventured into entrepreneurship with her own production company, WondaWoman Productions. She has produced captivating music videos and executive produced reality-based shows, leaving an indelible mark on the industry.

Additionally, Meda's restaurant venture, Ms. Meda's Kitchen, has become a popular eatery in downtown Atlanta. With an enticing menu featuring a delectable array of dishes, it has become a hotspot for food enthusiasts.

Dr. Meda Leacock's relentless pursuit of excellence, coupled with her dedication to giving back to the community, has earned her accolades and recognition from esteemed authorities. Her passion for her work and her innate talent for connecting with people truly set her apart. As she continues her inspiring journey, Meda Leacock is a shining example of what it means to be a visionary, entrepreneur, and philanthropist in the world of entertainment and beyond.

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Councilman Antonio Lewis

The Hip-Hop Councilman, A Champion of Progress and Equality in Atlanta revitalizing underserved neighborhoods. Through strategic partnerships and initiatives, Lewis has successfully advocated for increased investment in infrastructure, affordable housing, and job creation, ensuring that Atlanta’s economic growth is inclusive and benefits all residents, irrespective of their backgrounds.

Social Justice and Equality: A firm believer in social justice, Councilman Lewis has been at the forefront of the fight for equality and the eradication of systemic injustices. He has actively worked to reform criminal justice policies, addressing racial disparities and advocating for alternatives to incarceration. Lewis has also been a vocal advocate for police accountability and community-centered approaches to public safety, fostering trust between law enforcement agencies and the communities they serve.

Education and Youth Empowerment: Recognizing the pivotal role education plays in shaping the future of Atlanta’s youth, Councilman Lewis has dedicated himself to improving educational opportunities for all students. He has supported initiatives to increase funding for public schools, enhance access to quality early childhood education, and expand scholarship programs. Lewis has also been a strong advocate for career and technical education, equipping young people with the skills necessary to succeed in a rapidly evolving job market.

I

n the dynamic landscape of Atlanta’s political scene, Councilman Antonio Lewis has emerged as a prominent figure, tirelessly advocating for progress and equality. With his charismatic leadership and unwavering dedication, Lewis has become a beacon of hope for the residents of Atlanta, working tirelessly to address the city’s challenges and build a brighter future for all. This article explores the remarkable achievements and contributions of Councilman Antonio Lewis in his quest for a more inclusive and prosperous Atlanta.

Fostering Economic Development: Councilman Lewis has been a strong proponent of economic development, recognizing its potential to uplift communities and create opportunities. He has championed policies aimed at attracting new businesses, promoting entrepreneurship, and

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Environmental Stewardship: Councilman Antonio Lewis is deeply committed to environmental sustainability and has been a strong advocate for protecting Atlanta’s natural resources. He has supported measures to reduce carbon emissions, promote renewable energy, and enhance recycling and waste management practices. By encouraging green initiatives and sustainable development, Lewis envisions a cleaner and healthier Atlanta for future generations.

Community Engagement and Collaboration: One of Councilman Lewis’s greatest strengths is his ability to connect with the diverse communities of Atlanta. He actively engages with constituents, listening to their concerns, and involving them in decision-making processes. Lewis understands the power of collaboration and has forged partnerships with community organizations, businesses, and fellow elected officials to address pressing issues effectively. By fostering an environment of inclusivity and participation, he ensures that the voices of all Atlantans are heard and represented.

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Hip Hop and Fashion A Cultural Fusion of Style and Expression

Hip Hop and fashion in the South have played a significant role in shaping the overall hip-hop culture and influencing fashion trends on a global scale. With its distinct blend of Southern hospitality, cultural diversity, and vibrant music scene, the South has produced some of the most influential artists and fashion trends in hip-hop history.

One of the defining characteristics of Southern hip-hop fashion is its unique blend of urban and country influences. The South has a rich history rooted in diverse cultural backgrounds, from African American to Cajun, Creole, and more. This diversity is reflected in the fashion choices of Southern hip-hop artists, who often incorporate elements of their cultural heritage into their style.

Southern hip-hop fashion is known for its bold and colorful aesthetics. Artists like OutKast, Lil Wayne, and Three 6 Mafia have embraced flamboyant and eccentric styles, incorporating vibrant colors, oversized clothing, and eye-catching accessories.

The Southern hip-hop fashion scene often embraces flashy and luxurious elements, with artists proudly displaying their success and individuality through their attire.

Another distinctive aspect of Southern hip-hop fashion is its emphasis on regional brands and local designers. Artists from the South have often championed and supported clothing lines and designers that originated in their own communities.

This not only helps to uplift local businesses but also adds a sense of authenticity and pride to their fashion choices.

One notable fashion trend that originated in the South is the "country boy" or "country girl" aesthetic. Inspired by rural Southern culture, this style incorporates elements such as cowboy boots, denim, flannel shirts, and cowboy hats. Artists like Nelly, Young Thug, and Yelawolf have embraced this fashion trend, blending it with urban streetwear to create a unique and distinct Southern hip-hop look.

In recent years, streetwear and sneaker culture have also significantly influenced Southern hip-hop fashion. Brands like Gucci, Nike, and Supreme are popular among artists and fans alike, with sneaker releases and limited-edition collaborations creating a sense of exclusivity and hype within the hip-hop community.

The South’s fashion influence extends beyond clothing. Hairstyles, accessories, and jewelry also play a crucial role in Southern hip-hop fashion. From grills (gold or silver teeth caps) to elaborate jewelry and hairstyles like braids and dreads, artists from the South have used these elements to express their individuality and cultural pride.

Additionally, Southern hip-hop fashion has often been associated with a laid-back and casual style. This relaxed approach to fashion can be seen in the preference for loose-fitting clothing, comfortable fabrics, and a focus on effortless swag rather than conforming to traditional fashion rules.

Overall, Southern hip-hop fashion embodies a sense of authenticity, individuality, and cultural pride. It is a reflection of the diverse and vibrant music scene that has emerged from the region, and it continues to influence and shape the larger hiphop and fashion culture worldwide. Whether it’s the bold and colorful aesthetics, the fusion of urban and country influences, or the support for local brands and designers, Southern hip-hop fashion remains a powerful force in the industry.

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Johannes Escobar

A Rising Star at the Intersection of Fashion and Communications

ATL+ Magazine is thrilled to welcome Johannes Escobar, the newest addition to our team as Fashion Editor and Media Correspondent.

This Bay Area native brings a wealth of knowledge and passion for fashion and urban street culture, making him a perfect fit for our magazine.

Growing up in the Bay Area, Johannes was heavily influenced by his mother’s custom DIY costume designs, sparking his love for fashion from an early age. He was particularly drawn to the unique style of the luxury streetwear brand Pink Dolphin and found inspiration in fashion icons like J. Cole, Kanye West, and A$AP Rocky. As a teenager, he immersed himself in the world of rare sneakers and luxury goods, trading and collecting with other enthusiasts in the Bay Area community.

In 2017, Johannes took a step towards modeling, signing with BlackWell Files and gaining valuable experience while working with well-known brands like McDonald’s. However, his true passion lay in fashion styling, and he pursued it further when he joined the team of celebrity wardrobe stylist Drushing as an executive assistant.

From there, he went on to style various clients, from up-and-coming rappers like Lakeyah to TV personalities like Sierra Glamshop, solidifying his presence in the fashion industry.

As his career progressed, Johannes delved into fashion show productions, an arena that truly represents the pinnacle of the fashion world. He started as an intern at Runway Buy during Miami Swim Week 2022 and continued his journey as a dresserfashion world. He started as an intern at Runway Buy during Miami Swim Week 2022 and continued his journey as a dresser for the esteemed African American fashion house, a dresserfashion world. He started as an intern at Runway Buy during Miami Swim Week 2022 and continued his journey as a dresser for the esteemed African American fashion house, Theophilio, during New York Fashion Week Fall 2022. His talent and dedication did not go unnoticed, and he was invited to be a stylist for Atlanta Sustainable Fashion Week’s Fall 2022 season after successfully executive producing Clark Atlanta University’s first-ever sustainable fashion activation.

Johannes Escobar is not only making a name for himself as a stylist and fashion editor but also as a passionate advocate for sustainable fashion. His involvement in various sustainable fashion initiatives showcases his commitment to promoting eco-consciousness within the industry.

As he continues to blaze the trail in the fashion world, Johannes will be taking his talents to New York City’s prestigious fashion communications agency, Factory PR, for an internship. This opportunity allows him to further explore the intersection of fashion and communications, cementing his position as a rising star in the industry.

With his keen eye for style, dedication to sustainability, and remarkable journey in the world of fashion, Johannes Escobar is set to make a significant impact in the industry. We are thrilled to have him on board at ATL+ Magazine and can’t wait to see the remarkable contributions he will make to the world of fashion and beyond.

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Mojo: The Originator

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The Rap Superhero of The City.

n the vibrant music scene of Atlanta, where talent and creativity abounded, there were hidden gems that often went unnoticed. One such gem was Mojo, a young rapper who had attended Booker T. Washington High School long before trap-rapper Lil Baby made his mark. Backed by the local label Velvetone Records, Mojo burst onto the scene with a powerful jam titled “Battmann: Let Mojo Handle It.” This 12” single not only showcased his musical prowess but also introduced an intriguing concept—a comic strip featuring Mojo as a rap superhero who used his music to “handle it.”

Velvetone Records, known for its commitment to nurturing local talent, had recognized Mojo’s potential early on. With a fresh perspective and a distinctive sound, Mojo’s talent was undeniable, and the label had eagerly taken him under their wing. “Battmann: Let Mojo Handle It” became the anthem that had announced his arrival and had introduced Mojo’s unique persona to the world.

The artwork accompanying the 12” single had been a stroke of creative brilliance. A vibrant comic strip had depicted Mojo as a rap superhero, donning a stylish costume and using his music as a powerful weapon to conquer obstacles. This visual representation had perfectly captured Mojo’s essence—a young artist harnessing the power of rap to overcome adversity and inspire others.

The song itself had been a testament to Mojo’s skill as a rapper.

With a commanding flow, clever wordplay, and infectious energy, he had delivered a performance that had demanded attention.

“Battmann: Let Mojo Handle It” had become an instant hit, resonating with listeners who had been captivated by Mojo’s lyrical prowess and the empowering message of the track.

Mojo’s connection to Booker T. Washington High School, a historic institution in Atlanta, had added another layer of significance to

his story. The school had a rich musical legacy, having produced numerous talented artists throughout the years. Mojo had followed in the footsteps of these musical trailblazers, representing the next generation of talent to have emerged from this esteemed institution.

With Velvetone Records’ support, Mojo’s music had quickly gained traction in the Atlanta music scene. His unique blend of storytelling, social commentary, and infectious beats had earned him a dedicated fanbase, eager to follow his artistic journey.

Mojo’s rise had paralleled the growth of Atlanta’s rap scene, where authenticity and creativity had thrived.

The collaboration between Mojo and Velvetone Records had not only launched his career but had also highlighted the label’s commitment to nurturing local talent. Velvetone Records had recognized Mojo’s potential and had provided him with a platform to showcase his skills and unique artistic vision. Their belief in Mojo’s talent had proved to be well-founded as he had continued to make waves in the industry.

Mojo’s impact had extended beyond the music itself. Through his persona as a rap superhero, he had embodied resilience, empowerment, and the ability to conquer obstacles through the power of music. Mojo’s journey had served as an inspiration for aspiring artists, reminding them of the transformative power of creativity and the importance of staying true to oneself.

As Mojo’s story had unfolded, it had become clear that he had been poised to make a lasting impact on the rap scene not only in Atlanta but beyond. With his talent, unique perspective, and the support of Velvetone Records, Mojo had been set to soar to new heights, solidifying his place among the greats of Atlanta’s vibrant music history.

“Battmann: Let Mojo Handle It” had become an instant hit, resonating with listeners who had been captivated

by Mojo’s lyrical prowess and the empowering message of the track.

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Aldrin ‘DJ Toomp’ Davis The Musical Architect Shaping Hip-Hop

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ldrin Davis, better known as DJ Toomp, is a visionary figure in the world of hip-hop. With his undeniable talent, innovative production style, and extensive body of work, he has left an indelible mark on the music industry. From his early beginnings as a teenager producing hits for Atlanta’s MC Raheem the Dream, to his work with some of the biggest names in the industry, DJ Toomp has solidified his position as a pioneering force.

At the age of sixteen, DJ Toomp began his journey as a record producer, demonstrating his innate musical ability and ear for captivating beats. His early collaborations with Raheem the Dream showcased his talent and set the stage for a remarkable career in the hip-hop scene.

Throughout his illustrious career, DJ Toomp has worked with a diverse range of artists, producing timeless hits that have resonated with audiences worldwide. From T.I. ‘s critically acclaimed album “King” to his collaboration with NWA, 2 Live Crew, Ice-T, and Kanye West, DJ Toomp’s production credits span across multiple genres and generations of hip-hop.

One of his notable collaborations was with T.I., which resulted in a string of chart-topping singles and albums. The chemistry between DJ Toomp’s distinctive production style and T.I. ‘s charismatic delivery, helped define the sound of Atlanta’s rap scene and solidified both artists’ places in hip-hop history.

DJ Toomp’s production style is characterized by its distinctiveness, blending elements of soul, funk, and hard-hitting drums to create a unique sonic experience. His attention to detail, meticulous craftsmanship, and ability to capture the essence of an artist’s vision have made him a sought-after producer in the industry.

Beyond his production work, DJ Toomp has also showcased his songwriting abilities, contributing lyrics and melodies to various tracks. His versatility as a producer and songwriter has allowed him to work with artists across different genres, further showcasing his musical prowess.

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DJ Toomp’s contributions to hip-hop have not gone unnoticed.

His work has garnered critical acclaim and numerous accolades, including Grammy nominations and recognition from industry peers. His influence on the Atlanta rap scene and his impact on the sound of contemporary hip-hop are undeniable.

As a true musical architect, DJ Toomp’s contributions continue to shape the landscape of hip-hop. His timeless production, innovative approach, and unwavering dedication to his craft have solidified his place as one of the industry’s most respected figures. DJ Toomp’s body of work serves as a testament to his talent, creativity, and lasting impact on the culture of hip-hop.

As the industry continues to evolve, DJ Toomp’s legacy as a trailblazing producer and songwriter remains intact. His contributions have not only influenced the sound of hip-hop but have also paved the way for future generations of artists and producers. DJ Toomp’s name will forever be etched in the annals of hip-hop history, as he continues to inspire and shape the musical landscape.

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Gioiello F I N E

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J E W E L RY

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Frank Ski Pioneering Hip Hop and Radio Excellence for 50 Years

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ATL+ 50 YEARS OF HIP-HOP As ATL Plus Magazine commemorates 50 Years of Hip Hop, one name emerges from the rich tapestry of this cultural phenomenon—a name that has become synonymous with radio excellence and community impact: Frank Ski. This legendary figure has not only transformed the airwaves but has also left an indelible mark on the music industry and the hearts of listeners across generations.

A Prodigy in the Making: Frank Ski's Hip Hop Journey In the early 1990s, when hip hop was still a burgeoning movement, a young man named Frank Rodriguez found himself drawn to the genre's rhythms and storytelling. Growing up in Harlem, New York, Ski's summers were spent with his mother, where he was immersed in the evolving hip hop culture. The influence of this era and the power of music videos, which unified the hip hop landscape across America, would shape Ski's destiny as a prodigy in the making.

As he honed his craft, Ski ventured into making musical beats that would transcend time and be etched into the annals of hip hop history.

His journey led him to join forces with Luke Skyywalker Records and 2 Live Crew during the early '90s—an era of unforgettable dance moves to the beats of Uncle Luke and the revelry of Freak Nik during spring break. Ski's impact during this era was unquestionable, and his mega-hit "Doo Doo Brown" showcased his musical ingenuity.

The Wisdom of Experience: A Message to Aspiring Artists Reflecting on his early experiences, Frank Ski offers valuable advice to the younger generation and aspiring artists entering the music industry. He emphasizes the importance of owning one's work, of holding onto artistic rights, and the significance of copyright and publishing. With hindsight, Ski's wisdom comes from observing the pitfalls experienced by legendary Motown greats who lost control of their music. Today, Ski's musical catalog boasts well-known classics, and his voice resonates in hits like "Wobble" and "Whore's in this House," now sung by modern-day icons Cardi B and Megan Thee Stallion. transcend generations, uplift communities, and leave a lasting mark on the cultural landscape. Frank Ski's journey is a testament to the unifying force of hip hop, and his legendary status will continue to resonate for years to come, inspiring future generations of artists and broadcasters alike.

The Power of Radio: Frank Ski’s Reign at V-103

Frank Ski’s journey in radio began when he landed a coveted role at Atlanta’s V-103, also known as WVEE-FM. From the moment his voice graced the airwaves, listeners were enchanted by his charisma, wit, and deep connection to the music and culture of the South. Ski’s authenticity and ability to connect with his audience on a personal level catapulted him to the pinnacle of success, earning him a dedicated following that spans generations. “The Frank Ski Morning Show” Commerative Isuueon V-103 became a cultural institution, where Ski’s dynamic presence brought a unique blend of entertainment, information, and community engagement to his listeners. For over two decades, he dominated Atlanta’s morning airwaves, making him an integral part of the city’s fabric and endearing him to the hearts of the Atlanta community.

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ATL+ CONTENTS The Heart of a Humanitarian: Frank Ski's Impact Beyond Radio Frank Ski's influence transcends the confines of radio.

He has consistently used his platform to give back to the community, epitomizing the spirit of social responsibility. His annual Thanksgiving Turkey Giveaway is a testament to his dedication to making a positive impact. Providing meals to families in need during the holiday season, Ski's commitment to uplifting others has earned him admiration and respect from community leaders and organizations.

A Champion for Emerging Artists Ski's contributions to the music industry extend beyond the airwaves. Throughout his career, he has played a vital role in launching the careers of numerous artists, providing them with a platform to reach a broader audience. His support for local talent has significantly shaped the music scene in Atlanta and beyond, cementing his status as a tastemaker and industry leader.

Beyond Radio: The Versatility of Frank Ski Frank Ski’s talent and adaptability extend beyond radio. As

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a skilled entrepreneur and media personality, he seamlessly a skilled entrepreneur and media personality, he seamlessly transitioned into television, hosting acclaimed programs such as BET’s “Teen Summit” and the nationally syndicated “Frank Ski’s Club TV.” His versatility is a testament to his enduring impact as a multifaceted entertaine A Timeless Legacy: Frank Ski's Enduring Influence Over the years, Frank Ski has been the recipient of numerous awards and accolades, including the prestigious Marconi Award for Major Market Personality of the Year. Yet, his true legacy lies in the profound impact he has had on the lives of his listeners, the music industry, and the Atlanta community.

As ATL Plus Magazine commemorates 50 Years of Hip Hop, we celebrate the enduring influence of Frank Ski. His magnetic personality, commitment to community service, and unwavering dedication to his craft make him a true icon—a symbol of the power of hip hop to transcend generations, uplift communities, and leave a lasting mark on the cultural landscape. Frank Ski's journey is a testament to the unifying force of hip hop, and his legendary status will continue to resonate for years to come, inspiring future generations of artists and broadcasters alike.

ATL+ 50 YEARS OF HIP-HOP

On June 15th, 2023, history was made as we celebrated 50 years of Hip Hop at Atlanta City Hall, paying tribute to the legendary pioneers who brought us together with their inspirational music and incredible talent. The Power & Music Awards, founded by Shana Melius, MBA, MA, Norman Brown, Dr. Meda Montana, and Mark Spark, stood as a testament to the enduring influence of this cultural phenomenon and its profound impact on music and society.

Looking back to 1979, the year that Kenny Gamble, Ed Wright, and Dyana Williams launched a celebration of the impact of black music, we recall the pivotal role they played in creating a movement of empowerment and appreciation for the art of music. Their efforts led to President Jimmy Carter's reception, formally recognizing black music's cultural and financial contributions throughout history, making June National Black Music Month. Since then, Black Music has grown from a humble commemoration to a national reach, with events held annually across the country.

The Power & Music Awards is a prestigious awards program that acknowledges individuals who have made a significant impact on society through their use of music, power, and platform for social change. Co-founded by The Black, Latino & Asian Caucus, along with Mac-Melius Agency, Inc., Purfek Storm Group, Mark Spark Productions, and WondaWoman Productions, this year's event held particular significance as we celebrated the golden anniversary of Hip Hop. New York City, the birthplace of Rap and Hip-Hop, served as the perfect location to shine a spotlight on this influential genre and the trailblazers who brought it to life. However, the celebration didn't stop there! Atlanta, GA, and Ghana were also included in this monumental award ceremony, embracing the global reach of Hip Hop and its impact on diverse communities around the world.

During Black History Month, artists, fans, and industry insiders came together in Atlanta and New York City to honor some of

the most talented individuals from around the world for their undeniable contributions to society through music. The Power & Music Awards’ mission was clear – to honor those who have achieved immeasurable professional success in music and the arts while making a profound impact on music and culture.

The vision for the Power & Music Awards was grand and ambitious – to recognize and celebrate 50 years of Hip Hop, paying homage to the momentous pioneers who paved the way for generations to come. This award ceremony was not just an event; it was a celebration of a cultural movement that has transcended barriers and united people from all walks of life.

The atmosphere at Atlanta City Hall was electric, with captivating performances, heartfelt speeches, and a sense of unity among attendees. The legacy of Hip Hop and its pioneers was celebrated with pride and admiration. As we looked back on the journey of Hip Hop, we also looked towards the future, excited to see what it holds for this influential genre and its devoted fans.

The Power & Music Awards served as a reminder of the power of music to create change, inspire, and bring people together. It was a moment to celebrate the artists and visionaries who have used their talents to make a positive impact on society, and it set the stage for continued growth and success in the world of Hip Hop. As the ceremony came to a close, we left with a renewed appreciation for the art of music and its ability to transcend boundaries and touch the hearts of people worldwide. The Power & Music Awards marked a milestone in the history of Hip Hop, and we can't wait to see what the future holds for this ever-evolving genre and the talented artists who continue to shape its legacy.

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Killer Mike

The Rapper with a Powerful Voice for Social Change

Killer Mike, born Michael Santiago Render, is an American rapper, activist, and entrepreneur who has carved out a unique place in the music industry by combining his lyrical prowess with a fierce commitment to social and political activism. With his thought-provoking lyrics and powerful voice, Killer Mike has become a prominent figure in both hip-hop and social justice movements, using his platform to address issues of racial inequality, police brutality, and economic empowerment.

Born on April 20, 1975, in Atlanta, Georgia, Killer Mike grew up in a politically active household, which heavily influenced his worldview. He began his musical journey in the late 1990s, gaining recognition for his collaborations with OutKast and his debut album, "Monster," released in 2003. His raw lyrical style, coupled with his ability to touch on various social issues, quickly garnered attention within the hip-hop community.

While Killer Mike initially gained fame as a rapper, he has become equally renowned for his activism and outspokenness on political matters. He has used his platform to advocate for social change, particularly focusing on issues affecting the African American community. Killer Mike has been actively involved in grassroots initiatives and community organizing, aiming to bring about tangible improvements in education, economic opportunity, and criminal justice reform.

One notable example of Killer Mike's activism is his involvement in the 2016 presidential campaign. He publicly endorsed Senator Bernie Sanders, citing Sanders' commitment to address systemic issues and economic inequality. His impassioned speeches and interviews during the campaign resonated with many, highlighting his ability to engage and inspire others.

Throughout his career, Killer Mike has released several critically acclaimed albums, including "R.A.P. Music" (2012) and "Run the Jewels" (2013), the latter being a collaborative project with rapper-producer El-P. The duo's subsequent releases, "Run the Jewels 2” (2014), “Run the Jewels 3” (2016), and “Run the the

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Jewels 4" (2020), have been praised for their socially conscious themes and hard-hitting production.

Killer Mike's collaborations extend beyond the music industry.

He has partnered with organizations such as the ACLU (American Civil Liberties Union) and the U.S. Department of Labor to promote criminal justice reform and economic empowerment initiatives. In 2020, following the murder of George Floyd, Killer Mike delivered a powerful speech urging protesters to strategically channel their frustrations and demand systematic change.

In addition to his music and activism, Killer Mike has ventured into entrepreneurship. He co-founded the barbershop chain "Graffitis SWAG" and launched "Greenwood Bank," a digital bank focused on African American and Latino communities.

These endeavors reflect his commitment to economic empowerment and providing resources to underserved populations.

Killer Mike's influence extends beyond his music and activism.

He has appeared as a commentator on various news networks, offering insightful perspectives on current events, social issues, and politics. His appearance in the Netflix series "Trigger Warning with Killer Mike" further demonstrates his ability to challenge societal norms and provoke important discussions.

Killer Mike's impact as a rapper, activist, and entrepreneur cannot be understated. Through his music, activism, and outspokenness, he has become a compelling voice for social change. Killer Mike's commitment to addressing racial inequality, economic empowerment, and criminal justice reform has earned him respect both within the hip-hop community and in wider social and political circles. As he continues to use his platform to advocate for marginalized communities, Killer Mike remains a powerful force for positive transformation and inspiration for individuals and communities striving for a more equitable future.

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Sean Garrett The Versatile Hitmaker Redefining the Sound of Pop and R&B

In the ever-evolving landscape of popular music, Sean Garrett has emerged as a creative force and prolific hitmaker. Let’s delve into the remarkable journey and musical contributions of Sean Garrett, showcasing his unique abilities, chart-topping collaborations, and the lasting impact he has made on the industry.

Born Garrett Hamler in Atlanta, Georgia, Sean Garrett’s passion for music developed at a young age. Immersed in the city’s vibrant music scene, he honed his skills and nurtured his musical talents.

Recognizing his potential, Garrett’s mother enrolled him in piano lessons, laying the foundation for his future success as a multifaceted musician.

Garrett’s career soared when he transitioned into songwriting, becoming one of the most sought-after songwriters in the industry.

His ability to craft captivating melodies and lyrics caught the attention of major artists and producers. Garrett’s breakthrough came with penning Usher’s smash hit “Yeah!” in 2004, which topped charts worldwide and became an anthem of the R&B and pop genres.

Garrett’s songwriting prowess propelled him to collaborate with a wide range of acclaimed artists, including Beyoncé, Chris Brown, Mary J. Blige, and Justin Bieber, to name just a few. His unique ability to capture the essence of each artist and infuse their music with infectious hooks and memorable lyrics has resulted in a string of chart-topping hits. From “Run It!” by Chris Brown to “Lemonade” by Beyoncé, Garrett’s contributions have become synonymous with commercial success and critical acclaim.

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significant contributions as a producer. His distinctive sonic palette, characterized by rich melodies, infectious beats, and innovative production techniques, has set him apart from his peers. Garrett’s versatility allows him to seamlessly navigate different genres, from hip-hop to pop to R&B, demonstrating his ability to adapt and push boundaries creatively.

While achieving immense success as a songwriter and producer, Garrett has also pursued a solo career as an artist.

His debut album, “Turbo 919,” showcased his smooth vocals and songwriting skills, blending R&B sensibilities with modern pop sounds. Throughout his solo endeavors, Garrett has maintained a commitment to authenticity and artistic integrity, continuously evolving his sound and pushing the envelope.

Sean Garrett’s contributions to the music industry have undeniably left a lasting impact. His extensive catalog of hits, his ability to adapt to different musical styles, and his innate talent for crafting infectious hooks have shaped the sound of contemporary pop and R&B. Furthermore, his work has inspired and influenced a new generation of artists and songwriters, solidifying his place as a musical icon.

Sean Garrett stands as a true musical visionary, consistently pushing the boundaries of creativity in the realms of songwriting, production, and performance. His exceptional talent, versatile artistry, and chart-topping collaborations have solidified his status as a prolific hitmaker and influential figure in the industry. As Sean Garrett continues to captivate audiences with his musical prowess, the legacy of his contributions will undoubtedly endure for years to come.

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Jazze Pha

The Maestro of Soulful Sounds

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n the vast landscape of music, there are individuals who possess a unique talent for crafting unforgettable melodies and pushing the boundaries of creativity. One such visionary is Jazze Pha, the acclaimed producer, singer, and songwriter known for his soulful sounds and groundbreaking contributions to the music industry. In this article, we delve into the life and career of Jazze Pha, exploring his musical journey, artistic innovation, and enduring impact on the world of music.

Born Phalon Alexander, Jazze Pha’s passion for music was evident from an early age. Growing up in Atlanta, Georgia, he was exposed to the rich musical heritage of the city, which would later shape his own sonic palette. Inspired by the soul, funk, and R&B sounds that permeated the airwaves, Jazze Pha began honing his skills as a producer and songwriter, determined to make his mark on the music scene.

Jazze Pha’s breakthrough came in the late 1990s when he cofounded Sho’nuff Records, a label that would become synonymous with innovative and genre-blending music. It was during this time that Jazze Pha’s distinct musical style started to emerge, fusing elements of soul, R&B, and hip hop into a seamless and captivating sound. His ability to infuse infectious melodies with soulful vocals and captivating beats quickly garnered attention, leading to

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collaborations with some of the biggest names in the industry.

One of Jazze Pha’s early successes came with the production of “Can’t Deny It” by Fabolous featuring Nate Dogg, a chart-topping hit that showcased his impeccable ear for blending genres. This was just the beginning of a string of acclaimed productions that would follow, solidifying Jazze Pha’s reputation as a musical maestro.

Artists such as Ciara, Nelly, T.I., and Usher sought his expertise, eager to incorporate his soulful touch into their own projects.

Jazze Pha’s musical innovation extended beyond his production skills. As a songwriter and singer, he added his own unique voice to the songs he created, infusing them with a distinct personality and charm. His smooth and soulful vocals became a signature element, elevating his collaborations and making his presence felt in every track he touched.

The impact of Jazze Pha’s contributions to the music industry cannot be overstated. He played a vital role in shaping the sound of contemporary R&B and hip hop, bridging the gap between different genres and pushing the boundaries of musical creativity.

His ability to blend soulful melodies with modern beats and innovative production techniques set him apart as a true pioneer in the industry.

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Beyond his production and songwriting talents, Jazze Pha’s infectious energy and magnetic personality have made him a sought-after collaborator and performer. His stage presence and engaging live performances captivate audiences, leaving a lasting impression and cementing his status as a dynamic and versatile artist.

Throughout his career, Jazze Pha has received numerous accolades and awards, including Grammy nominations, further validating his impact and influence. His contributions to the music industry have not only garnered critical acclaim but have also resonated with fans worldwide, earning him a dedicated following that appreciates his artistic vision and undeniable talent.

Jazze Pha’s journey in music has been marked by innovation, soulful sounds, and a relentless pursuit of musical excellence. His ability to seamlessly blend genres, create infectious melodies, and infuse his own distinct style into his productions has left an indelible mark on the industry. Jazze Pha’s enduring impact as a producer, songwriter, and performer continues to inspire artists and shape the future, WWW.ATLPLUSMAGAZINE.COM

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The Synergy of Technology and Hip Hop: Revolutionizing the Sound and Reach of a Genre The fusion of technology and hip-hop has reshaped the landscape of the music industry, providing artists with unprecedented tools to create, produce, distribute, and engage with their audience. From digital production and sampling techniques to online platforms and social media, technology has become an integral part of hip hop’s evolution, pushing boundaries and expanding creative possibilities.

Digital Production and Sampling One of the most significant impacts of technology on hip-hop is the digitization of music production. Digital audio workstations (DAWs) and software instruments have revolutionized the creation process, allowing artists to produce high-quality tracks without the need for expensive studio equipment. Sampling, a fundamental element of hip-hop, has been transformed with the advent of digital samplers and software plugins. Artists now have access to vast libraries of sounds, enabling them to experiment, manipulate, and create unique sonic landscapes.

Beat-making and Instrumentation Technology has also revolutionized beat-making in hip-hop. Drum machines, sequencers, and synthesizers can now be emulated using software, providing artists with an extensive range of sounds and instruments at their fingertips. Additionally, virtual instruments allow for realistic reproductions of traditional instruments, expanding the sonic palette available to hip-hop producers.

Online Platforms and Digital Distribution The rise of the internet and digital platforms has democratized the music industry, and hip-hop has been at the forefront of this transformation. Artists can now independently release and distribute their music through platforms like SoundCloud, Bandcamp, and YouTube, reaching a global audience without relying solely on traditional record labels. Streaming services such as Spotify and Apple Music have made music more accessible, allowing hip-hop artists to gain exposure and monetize their work.

as Spotify and Apple Music have made music more accessible, allowing hip-hop artists to gain exposure and monetize their work.

Social Media and Fan Engagement Social media platforms have become powerful tools for hip-hop artists to connect with fans and build their brands. Artists can engage directly with their audience, share new music, behind-thescenes content, and even collaborate with fans. Social media has played a pivotal role in breaking new artists, as viral moments and trends can quickly propel their careers to new heights.

Live Performances and Visuals Technology has enhanced live performances, making them more immersive and visually captivating. LED screens, projection mapping, and advanced lighting systems provide artists with the ability to create elaborate visual experiences that complement their music. Furthermore, advancements in live audio technology have improved sound quality, ensuring that audiences experience the full impact of hip-hop performances.

Collaboration and Global Connections Technology has made collaboration easier than ever before. Artists can collaborate remotely, exchanging ideas and files over the internet. This has led to innovative collaborations across different genres, cultures, and countries, broadening the creative scope of hip-hop and fostering global connections within the genre.

Technology has become an integral part of hip-hop, revolutionizing the way artists create, produce, distribute, and engage with their audience. From digital production and sampling techniques to online platforms and social media, technology has opened up new avenues for creativity, allowing artists to reach a global audience and break traditional barriers. As technology continues to evolve, it will undoubtedly shape the future of hip-hop, enabling artists to push boundaries and redefine the genre for years to come.

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Jermaine Dupri (JD) A Musical Visionary Shaping the Sound of Hip Hop

Jermaine Dupri, a legendary figure in the music industry, has carved his name as a producer, songwriter, rapper, and record executive.

With a career spanning over three decades, Dupri’s influence on the hip hop genre is immeasurable. From discovering and nurturing talent to producing chart-topping hits, he has left an indelible mark on the industry and continues to shape the sound of hip hop.

Born on September 23, 1972, in Asheville, North Carolina, Jermaine Dupri Mauldin was exposed to music from an early age. His father, Michael Mauldin, was a Columbia Records executive, and his mother, Tina, introduced him to the world of music. Inspired by the burgeoning hip hop scene, Dupri began his journey into the industry at a young age.

At just 12 years old, Dupri gained recognition as a dancer and rapper, catching the attention of hip hop duo Whodini. Impressed by his talent, Whodini invited him to join their tour as a dancer, marking the beginning of Dupri’s career in the music business. This experience laid the foundation for his future endeavors and fueled his passion for creating music.

In 1992, at the age of 19, Dupri founded his record label, So So Def Recordings. The label became a platform for discovering and nurturing emerging talent, particularly in the Atlanta music scene.

Dupri’s keen eye for talent led him to discover and sign artists such as Kris Kross, Da Brat, Xscape, Bow Wow and Jagged Edge, all of whom achieved tremendous success under his guidance.

Dupri’s production skills and songwriting abilities propelled him to even greater heights. He has collaborated with some of the biggest names in the industry, including Mariah Carey, Usher, TLC, Jay-Z, and Janet Jackson. His production credits include chart-topping hits like “We Belong Together” by Mariah Carey and “Confessions Part II” by Usher, which became defining songs of their respective artists’ careers.

One of Dupri’s most significant contributions to the music industry is his role in shaping the Atlanta hip hop sound. He played a crucial part in popularizing the “Dirty South” style, infusing southern

influences into mainstream hip hop. Dupri’s distinctive production techniques, catchy hooks, and infectious beats became synonymous with the sound of Atlanta, propelling the city to the forefront of the hip hop s cene.

As a visionary and trendsetter, Dupri was instrumental in bridging the gap between hip hop and R&B. He introduced a fresh and innovative approach to blending genres, resulting in timeless collaborations that resonate with audiences to this day.

His work with artists like Mariah Carey, Usher, and Alicia Keys showcased his versatility and knack for creating crossover hits that dominated both the pop and urban charts.

Dupri’s passion for storytelling extends beyond music. With his foray into documentary filmmaking, he has embraced a new medium to delve deeper into the nuances of culture and society.

“Freaknik,” his latest documentary project, explores the unique phenomenon that emerged in Atlanta, Georgia, in the 1990s.

Beyond his accomplishments as a producer and songwriter, Dupri’s impact extends to his philanthropic efforts. He founded the Global 14 platform, an online community that connects music enthusiasts, and he continues to be actively involved in charitable initiatives focused on education and community development.

Jermaine Dupri’s contributions to the music industry have earned him numerous accolades and awards, including Grammy Awards and induction into the Songwriters Hall of Fame. His influence on the hip hop genre and his role in shaping the Atlanta music scene have solidified his status as a musical icon.

As an artist, producer, and record executive, Jermaine Dupri continues to push boundaries and inspire the next generation of musicians. His unwavering passion for music, innovative approach to production, and dedication to nurturing talent have cemented his place as a true visionary in the world of hip hop. With a career that spans decades, Jermaine Dupri’s influence reaches far beyond his own accomplishments.

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Da Brat: A Pioneering Force in Atlanta's 50 Years of Hip-Hop Evolution As Atlanta celebrates 50 years of hip-hop, it is impossible to overlook the profound impact of Shawntae Harris-Dupart, better known as Da Brat. Hailing from Chicago, Illinois, Da Brat's journey to stardom began in 1992 when she signed with the legendary So So Def Records, a pivotal moment that kickstarted her illustrious career.

The Funkdafied Trailblazer In 1994, Da Brat made history with her debut album, "Funkdafied." The album's immense success, selling over one million copies, marked her as the first-ever female solo rap act to achieve a platinum certification. This groundbreaking feat not only solidified her position as a dominant force in the industry but also paved the way for future generations of female rappers.

Notable Hits and Collaborations Throughout the first half of her career, Da Brat continued to make waves with chart-topping hits. Songs like "Funkdafied" and "Not Tonight," a collaboration with Lil' Kim, Lisa Lopes, Missy Elliott, and Angie Martinez, reached the number six spot on the Billboard Hot 100, leaving an indelible mark on the hiphop scene.

Beyond her solo success, Da Brat's collaborations with Jermaine Dupri (JD) and Mariah Carey further showcased her versatility as an artist. Notably, her appearance on the remix of Mariah Carey's "Loverboy," featuring Ludacris, Shawnna, and Cameo, peaked at number two on the Billboard Hot 100, solidifying her status as a sought-after collaborator.

Da Brat's unique voice and distinct style added an irresistible touch to Carey's hit tracks, including the 1996 remix of "Always Be My Baby" and the 1997 remix of "Honey." Moreover, her playful duet with Carey titled "Gotta Thing For You," a hip-hopinspired version of Bobby Caldwell's "What You Won’t Do For Love," showcased her ability to blend genres seamlessly.

A Legacy of Innovation Da Brat's impact on hip-hop transcended her musical achievements. In an era dominated by male artists, she shattered

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gender norms and proved that women could thrive and excel in the male-dominated genre. Her success inspired countless female artists, encouraging them to fearlessly express themselves and push the boundaries of hip-hop.

An Evolving Career Throughout the years, Da Brat's career underwent transformations, and she never shied away from reinventing herself. Her third album, "Unrestricted," released in 2000, marked a new chapter in her artistic journey as she explored a more diverse and eclectic style.

While her music continued to resonate with fans, Da Brat also made her mark in the world of acting. She graced the silver screen in the 1996 movie "Kazaam" alongside basketball legend Shaquille O'Neal, further expanding her presence in pop culture.

A Constant Presence in Hip-Hop Da Brat's impact remains as potent as ever in Atlanta's dynamic hip-hop landscape. Her involvement in reality TV shows like "The Rap Game" and "Growing up Hip Hop: Atlanta" allowed her to share her wealth of experience and mentor aspiring talent, ensuring that her influence extends to future generations of artists.

Beyond her contributions to the music and entertainment industry, Da Brat has also shown resilience in her personal life. Her web series, "Brat Chronicles: In Transition," offered an intimate look at her life post-prison, demonstrating her determination to overcome challenges and inspire others through her journey.

A Living Legend As Atlanta celebrates 50 years of hip-hop, Da Brat remains an iconic figure in the city's rich musical legacy. Her artistry, achievements, and trailblazing spirit have left an indelible mark on the genre, solidifying her place as a pioneering force in the evolution of hiphop. Shawntae Harris-Dupart, the extraordinary artist known as Da Brat, continues to be a shining example of resilience, creativity, and female empowerment in hip-hop's storied history.

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Crime Mob

Redefining Atlanta’s Hip Hop Scene

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n the vibrant and diverse landscape of Atlanta’s hip hop scene, few groups have made as significant of an impact as Crime Mob. With their energetic performances, catchy hooks, and raw lyricism, Crime Mob has solidified their place in hip hop history and garnered widespread recognition for their contributions to the genre.

One of the standout tracks from the album, “Rock Yo Hips,” became an instant hit solidifying Crime Mob’s presence on the airwaves. The song’s infectious energy and catchy chorus captivated audiences, propelling it to the top of the charts. Its success in the R&B/Hip-Hop genre further demonstrated Crime Mob’s ability to create music that resonated with a wide audience.

Formed in 2004, Crime Mob quickly rose to prominence with their self-titled debut album. The album achieved remarkable success, peaking at No. 5 on Billboard’s R&B/Hip-Hop Album Chart. The album showcased the group’s unique sound, blending elements of crunk, Southern rap, and trap music, which became synonymous with the Atlanta sound.

Crime Mob’s impact extended beyond their chart-topping hits.

Their music captured the essence of Atlanta’s urban culture, with lyrics that reflected the realities of street life, relationships, and personal struggles. Their authenticity and ability to connect with listeners on a deeper level allowed them to build a dedicated fanbase that related to their music.

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The group’s dynamic chemistry and versatile approach to music were key factors in their success. Each member brought a unique style and perspective to the table, creating a cohesive blend that set them apart. Diamond, Princess, Killa C, Cyco Black, and Lil’ Jay showcased their individual talents while seamlessly collaborating as a collective.

Crime Mob’s influence on the Atlanta hip hop scene cannot be overlooked. The group played a crucial role in redefining the city’s sound and shaping the direction of Southern rap. Their impact can be heard in the work of subsequent artists who followed in their footsteps, carrying forward the legacy of Atlanta’s hip hop culture.

Beyond their musical contributions, Crime Mob also left a lasting impression on popular culture. Their energetic performances

and distinctive fashion sense became a signature of their brand, influencing the style and aesthetics of the hip hop community.

While Crime Mob’s journey as a group has had its share of ups and downs, their enduring impact on the hip hop genre remains undeniable. Their self-titled debut album and hit singles continue to resonate with fans, and their influence can be felt in the music of subsequent generations of artists.

Crime Mob’s achievements on the charts, their contribution to Atlanta’s hip hop culture, and their ability to connect with audiences through their music have solidified their place as trailblazers in the genre. Their legacy serves as a testament to the power of authentic storytelling and the enduring impact of Atlanta’s hip hop scene on the global stage.

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Devyne Stephens

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Shaping the Music Industry with Innovation and Vision

ATL+ 50 YEARS OF HIP-HOP Devyne Stephens is a visionary entrepreneur and music industry mogul who has made a significant impact on the entertainment landscape.

From his early days as a dancer and choreographer, to his role as a successful music executive and philanthropist, Stephens has proven himself as a dynamic force within the industry. In this article, we explore the life, achievements, and contributions of Devyne Stephens.

Devyne Stephens was born and raised in the Atlanta metropolitan area.

He discovered his passion for music and performance at a young age and started his career as a dancer and choreographer. His natural talent and creativity quickly gained recognition, leading to collaborations with renowned artists such as TLC, Boyz II Men, and Usher.

Recognizing his ability to identify and nurture talent, Stephens transitioned into the role of a music executive. In 1996, he founded Upfront Megatainment, a record label and entertainment company.

Under his leadership, Upfront Megatainment became a powerhouse in the music industry, representing a roster of successful artists and producers.

One of Stephens' key contributions to the industry is his dedication to artist development and mentorship. He played a pivotal role in shaping the careers of artists such as Usher, Akon, and Monica, among others.

Stephens' keen eye for talent and his ability to guide artists through the complexities of the music industry have made him a sought-after mentor and advisor.

Stephens’ entrepreneurial spirit has led him to venture beyond music. He has diversified his portfolio by investing in various businesses, including the fashion industry, real estate, and technology. His innovative mindset and willingness to explore new opportunities has allowed him to stay ahead of industry trends and expand his influence beyond the realm of music.

In addition to his professional endeavors, Stephens is committed to giving back to his community. He has established the Devyne Intervention Foundation, a non-profit organization focused on mentoring and empowering at-risk youth. Through his foundation, Stephens has made a positive impact on the lives of countless young individuals, providing them with the tools and opportunities they need to succeed.

Devyne Stephens’ contributions to the music industry and his commitment to philanthropy have left an indelible mark on the entertainment landscape. His innovative approach to artist development, his keen business acumen, and his dedication to giving back has set a high standard for future industry professionals. Stephens’ influence can be seen not only in the success of the artists he has nurtured, but also in the transformative impact he has had on the lives of aspiring talent and disadvantaged youth.

Devyne Stephens’ journey from a dancer and choreographer, to a highly respected music executive and entrepreneur, showcases his unwavering passion, innovative mindset, and commitment to making a difference. His ability to identify and develop talent, coupled with his philanthropic efforts, solidifies his status as a prominent figure in the music industry. Devyne Stephens continues to inspire and shape the future of entertainment through his visionary leadership and dedication to artistic excellence and social impact.

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Decoding Trap Music Exploring the Origins and Characteristics of a Genre

Trap music has emerged as a dominant force in the realm of contemporary popular music, captivating listeners with its distinctive sound, hard-hitting beats, and gritty lyrical content. Rooted in Southern hip hop and influenced by electronic music, trap music has become a cultural phenomenon, redefining the boundaries of mainstream music. In this article, we delve into the origins, characteristics, and cultural impact of trap music.

Origins and Evolution Trap music originated in the 1990s within the Southern United States, primarily in Atlanta, Georgia. The term "trap" refers to the neighborhoods and communities known for their economic hardships and drug-related activities. Artists like T.I., Young Jeezy, and Gucci Mane are considered pioneers of the genre, as they infused their music with the sounds and narratives of the trap lifestyle.

Musical Characteristics: At its core, trap music is characterized by its heavy, low-end bass, prominent 808 drum patterns, and dark, atmospheric synth melodies. The genre often incorporates elements of electronic dance music (EDM), borrowing from sub genres like dubstep and EDM's focus on hardhitting drops and energetic rhythms. Trap music also employs rapid hi-hat rolls, snare fills, and vocal ad-libs, contributing to its intense and energetic sonic palette.

Lyricism and Themes: Lyrically, trap music often explores themes related to street life, crime, drug culture, and the struggles of urban communities. l

It provides a raw and unfiltered portrayal of the realities and hardships faced by individuals living in these environments.

Artists frequently share personal stories of survival, resilience, and triumph, offering listeners a glimpse into a world that is often misunderstood and misrepresented.

Influence on Mainstream Music Trap music's impact extends beyond its dedicated fan base, as it has become a dominant force in main stream music. Its unique blend of hip hop and electronic elements has found its way into pop, R&B, and even rock music. Artist s like Drake, Future, Travis Scott, a nd Migos have successfully incorporate d trap-inspired sounds into their music, showcasing the genre’s widespread influence.

cultures and languages. Artists from various countries have embraced trap music, infusing it with their own cultural influences and creating a diverse and vibrant global trap scene.

As trap music continues to evolve, it will undoubtedly shape the future of popular music, influencing artists, producers, and listeners alike. Its fusion of musical styles, lyrical narratives, and cultural significance make trap music a genre that continues to captivate audiences and push the boundaries of creativity in the ever-evolving landscape of contemporary music.

Cultural Significance Trap music has transcended musical boundaries to become a cultural phenomenon. Its popularity has sparked new dance styles, fashion trends, and a distinct visual aesthetic. The genre’s influence can be seen in mainstream fashion, with trapinspired streetwear and jewelry becoming popular among artists and fans alike. Trap music has also given rise to a new generation of artists, producers, and DJs who continue to push the boundaries of the genre and contribute to its ongoing evolution.

Global Reach and Future Trap music’s impact is not limited to the United States, as it has gained significant popularity worldwide. Its infectious beats and relatable themes resonate with listeners trap music, infusing it across different WWW.ATLPLUSMAGAZINE.COM

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Jeezy

The Trap Music Icon and Philanthropic Force

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eezy, born as Jay Jenkins, is an American rapper, songwriter, and entrepreneur. Widely recognized for his distinctive raspy voice and vivid storytelling, Jeezy rose to prominence as one of the pioneers of trap music, a zsubgenre of hip-hop known for its gritty lyrics and heavy bass.

Hailing from Atlanta, Georgia, Jeezy grew up in a turbulent environment marked by poverty and crime. However, he managed to channel his experiences into his music, providing a voice for those who struggled with similar circumstances. Jeezy’s lyrics often depict the harsh realities of street life, as well as his personal journey to success and prosperity.

In 2004, Jeezy released his major-label debut album, “Let’s Get It: Thug Motivation 101.” The album’s lead single, “Soul Survivor” featuring Akon, became a breakout hit and propelled Jeezy into the mainstream spotlight. It established him as a force to be reckoned with in the rap industry, and his subsequent albums further solidified his reputation.

Throughout his career, Jeezy has released several critically acclaimed albums, including “The Inspiration” (2006), “The Recession” (2008), and “TM:103 Hustlerz Ambition” (2011).

These projects featured collaborations with notable artists such as Kanye West, Jay-Z, and Lil Wayne, further catapulting Jeezy’s 74

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status in the music industry.

Beyond his music, Jeezy has demonstrated his entrepreneurial spirit through various business ventures. He founded his own record label, Corporate Thugz Entertainment (CTE), and later expanded into other industries such as fashion and liquor. Jeezy’s business acumen and determination have positioned him as a successful entrepreneur outside of his music career.

Jeezy’s impact on hip-hop extends beyond his music and business endeavors. He has been lauded for his philanthropic efforts and community work, striving to give back and uplift those in need. Jeezy has organized numerous charitable events and has been involved in initiatives aimed at providing opportunities for underprivileged youth.

With his unmistakable voice, introspective lyrics, and undeniable influence, Jeezy has left an indelible mark on the rap industry.

His contributions to trap music and his ability to connect with audiences on a personal level have solidified his status as a respected and influential figure. Jeezy’s legacy continues to evolve as he consistently pushes boundaries and remains a true force in the world of hip-hop.

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Collaborations with the Industry’s Finest Diana’s talent and reputation have attracted numerous high-profile clients from various industries, including music, entertainment, and civic leadership. Her artistic touch has graced the faces of renowned personalities like TI, Dr. Toomp, and Dem Franchise, contributing to their iconic looks during performances and appearances Notably, Diana’s involvement in the Millennium Tour alongside Day 26 showcased her versatility in adapting makeup styles to suit different artist preferences and themes. Moreover, her skills extend beyond the world of music, as she has worked with influential figures and civic leaders in Atlanta, earning her a reputation as a makeup artist with the ability to cater to diverse tastes and occasions.

The Soft Touch Cosmetics Line Complementing her talent as a makeup artist, Diana launched her own makeup line under the brand name “Soft Touch Cosmetics.”

With a keen eye for quality and a passion for creating beauty products that enhance natural features, Diana’s line features a curated selection of makeup essentials that cater to all skin tones and types.

Soft Touch Cosmetics emphasizes elegance and simplicity, empowering women to embrace their unique beauty with confidence.

From foundation to lip products and everything in between, Diana’s makeup line has become a go-to choice for those who seek a touch of luxury and sophistication in their beauty routines.

Conclusion Diana Rochez has undoubtedly left an indelible mark on the beauty and makeup industry with her unique approach to enhancing natural beauty. From the inception of Soft Touch Studios to the creation of her patented 20-minute makeover technique and the launch of Soft Touch Cosmetics, she has consistently exemplified innovation and creativity in her craft.

As a bilingual stylist who has worked with esteemed celebrities, m usicians, influencers, and civic leaders, Diana’s journey serves as an inspiration to aspiring makeup artists and entrepreneurs in the industry. With her elegant touch and unwavering dedication to her craft, Diana Rochez continues to elevate beauty to new heights, leaving a lasting impact on everyone she touches.

has transformed into an indispensable tool for celebrities and influencers alike. And behind the scenes, there are creative and talented makeup artists who work tirelessly to enhance the natural beauty of their clients. One such artist who has garnered immense recognition for her skill and innovation is Diana Rochez.

As the founder of Soft Touch Studios and the creator of the patented 20-minute makeover, Diana has become a prominent figure in the industry, leaving her mark on the faces of numerous celebrities, musicians, and civic leaders.

A Journey into Beauty Diana's journey into the world of beauty began over a decade and a half ago when she first stepped foot into the industry.

Armed with a passion for makeup artistry and an innate flair for aesthetics, she embarked on a path that would eventually lead her to become a celebrated celebrity makeup artist.

Having honed her skills over the years, Diana founded Soft Touch Studios, a haven where women can experience the transformative power of her elegant touch. The name itself reflects her vision of creating makeup looks that not only enhance beauty but also imbue a sense of sophistication and grace.

The 20-Minute Makeover Patent In a bustling world where time is of the essence, Diana recognized the need for quick yet stunning makeup solutions. This realization inspired her to invent the groundbreaking "20-minute makeover" technique, a patented process that has taken the beauty world by storm.

The technique allows women to achieve a flawless, cameraready look in just 20 minutes, saving them precious time without compromising on style and elegance.

Diana’s 20-minute makeover has become a game-changer for busy celebrities and influencers, providing them with a swift touch-up before red carpet events, photo shoots, or media appearances. Her innovative approach to makeup application has not only revolutionized the industry but also earned her the respect and admiration of her peers.

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Dem Franchize Boyz

The Southern Rap Sensations Who Defined an Era

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o you remember the days when every summer party and club was filled with the infectious sound of Dem Franchize Boyz?

This Southern rap group, hailing from Atlanta, quickly rose to prominence and became a nationwide success, leaving an indelible mark on the music industry.

Dem Franchize Boyz, consisting of members Gerald “Buddie” Tiller, Bernard “Jizzal Man” Leverette, Mohammed “Parlae” Gleaton, and Jamall “Pimpin’” Willingham, burst onto the scene with their regional hit “White Tee.” The song’s soulfully-infused Southern rap sound and catchy hooks resonated with audiences, propelling the group into the spotlight.

With their talent and potential recognized, Dem Franchize Boyz caught the attention of Universal Records, who signed them to a record deal. This major-label backing provided the platform for their breakthrough single, “I Think They Like Me.” The track, which featured Jermaine Dupri, Da Brat, and Bow Wow, showcased the group’s charismatic energy and distinctive style. Its success on platforms like BET further solidified their place in the rap scene.

Over the course of their career, Dem Franchize Boyz released two albums, “Dem Franchize Boyz” and “On Top of Our Game.” These projects were filled with hits that became anthems of their era. Songs like “Lean Wit It, Rock Wit It,” “Oh I Think They Like Me Remix,” and “Ridin’ Rims” showcased the group’s ability to create infectious party tracks that resonated with fans across the nation.

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What set Dem Franchize Boyz apart from other groups was their ability to blend soulful melodies with energetic rap flows. Their music had a unique flavor that captured the essence of Southern rap, making it impossible to resist moving to their beats. Their distinct sound became synonymous with summer parties, clubs, and car rides, providing the soundtrack for countless memorable moments.

While the group faced some challenges and lineup changes over the years, their impact on the music industry remains undeniable. Dem Franchize Boyz left an indelible legacy and influenced a new generation of Southern rap artists who followed in their footsteps.

Beyond their music, Dem Franchize Boyz also embodied the spirit of Atlanta and the Southern rap culture. They represented their city proudly and showcased the vibrant and dynamic hip-hop scene that Atlanta was known for.

Their success not only put them on the map but also shed light on the rich musical heritage of the region.

Today, we can look back fondly on the days when Dem Franchize Boyz ruled the airwaves and dance floors. Their soulfully-infused Southern rap music continues to evoke a sense of nostalgia, reminding us of a time when their infectious beats and catchy hooks brought joy to music lovers everywhere. Their contributions to the rap industry, their influence on the Southern rap genre, and their undeniable talent make them true icons of their era.

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Bow Wow

From Child Star to Rap Phenomenon Bow Wow, born Shad Moss, is a rapper, actor, and television host who rose to fame as a child star and successfully transitioned into a prominent figure in the rap industry. With his undeniable talent, charming persona, and impressive discography, Bow Wow has left an enduring impact on the world of hip-hop.

Bow Wow's journey began at a young age when he caught the attention of renowned rapper Snoop Dogg and was introduced to Jermaine Dupri. At just 13 years old, he released his debut album, "Beware of Dog," in 2000, which quickly garnered attention and solidified his status as a rising star. The album's lead single, "Bounce with Me," featuring Xscape's Kandi Burruss, became a hit and introduced the world to Bow Wow's infectious energy and undeniable talent.

As a child star, Bow Wow quickly captivated audiences with his confident delivery, impressive rap skills, and charismatic stage presence. He became a household name and a role model for many young aspiring artists. His subsequent albums, including "Doggy Bag" and "Unleashed," achieved commercial success and solidified his place in the rap industry.

Bow Wow's collaborations with prominent artists further showcased his versatility and wide-ranging appeal. He worked with industry heavyweights such as Jagged Edge, Omarion, Ciara, and Chris Brown, creating chart-topping hits that dominated the airwaves. His ability to effortlessly switch between smooth R&B-infused tracks and energetic rap anthems demonstrated his versatility as an artist.

Beyond his music career, Bow Wow made a seamless transition into acting. He starred in several successful films, including "Like Mike," where he showcased his natural acting abilities and charmed audiences with his on-screen presence. He continued 82

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to pursue acting alongside his music career, solidifying his status as a multi-talented entertainer. Throughout his career, Bow Wow has achieved numerous accolades and awards, including BET Awards, Billboard Music Awards, and Kids' Choice Awards. His contributions to the rap industry and his impact on pop culture have earned him a dedicated fan base and respect from his peers.

While Bow Wow's journey has been filled with success, he has also faced his fair share of challenges and controversies. Like many child stars, he navigated the complexities of growing up in the spotlight, facing public scrutiny and personal struggles. However, he has consistently shown resilience and determination to overcome obstacles, continuing to create music that resonates with his audience.

In recent years, Bow Wow has continued to release new music and maintain a strong presence in the rap industry. He has embraced his status as a veteran artist while remaining true to his signature style and sound. His music reflects his growth as an individual and showcases his maturity as an artist.

Bow Wow's impact on hip-hop extends beyond his music. He has inspired a new generation of artists, serving as a blueprint for young rappers who aspire to achieve success in both music and acting.

His ability to connect with audiences of all ages and his enduring popularity speaks to his enduring influence and timeless appeal.

As Bow Wow continues to evolve and shape his legacy, his contributions to the rap industry and his impact on popular culture cannot be overlooked. From his early days as a child star to his status as a respected rapper and entertainer, Bow Wow's journey is a testament to his talent, hard work, and dedication. He has left an indelible mark on hip-hop, and his legacy as a rap phenomenon will undoubtedly endure for years to come.

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Young Dro The Atlanta Rapper with a Unique Southern Flair

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n the vibrant landscape of Atlanta’s hip-hop scene, there are artists who bring a distinctive style and captivating energy to their music.

One such artist is Young Dro, a rapper known for his charismatic flow, clever wordplay, and undeniable Southern flair. In this article, we explore the life and career of Young Dro, delving into his musical journey, notable achievements, and the impact he has made on the rap game.

Born D’Juan Hart in Bankhead, Atlanta, Young Dro grew up immersed in the city’s vibrant music culture. Inspired by the likes of OutKast and Goodie Mob, he developed a passion for rap at a young age, honing his skills and crafting his own unique sound. It wasn’t long before Young Dro caught the attention of T.I., a fellow Atlanta rapper and founder of Grand Hustle Records, who would become a pivotal figure in his career.

Young Dro’s breakthrough came in 2006 with the release of his debut album, “Best Thang Smokin’.” The album featured the hit single “Shoulder Lean,” a catchy anthem that showcased his infectious energy and distinctive delivery. The song quickly became a chart-topper and

solidified Young Dro as a rising star in the rap scene. His clever wordplay and Southern drawl resonated with audiences, capturing the essence of Atlanta’s vibrant music culture.

Following the success of his debut album, Young Dro continued to release a string of well-received projects, including mixtapes and studio albums. His sophomore album, “High Times,” further showcased his lyrical prowess and ability to craft catchy hooks. Young Dro’s music often reflects his experiences growing up in Bankhead, infusing his lyrics with vivid storytelling and a raw authenticity that resonates with his listeners.

Young Dro’s impact extends beyond his solo career. He has collaborated with renowned artists such as T.I., Gucci Mane, and Yung L.A., further solidifying his presence in the Atlanta rap scene. His collaborations have resulted in memorable tracks that have further elevated his reputation as a versatile and skilled rapper.

One of the defining aspects of Young Dro’s music is his ability to blend various musical styles. He effortlessly transitions between energetic party anthems and introspective

tracks, showcasing his versatility as an artist. Whether he’s delivering catchy hooks over infectious beats or delving into more personal narratives, Young Dro’s music continues to captivate audiences with its authenticity and relatability.

Beyond his musical achievements, Young Dro has remained a respected figure in the Atlanta community. He has used his platform to give back to his hometown, participating in community initiatives and advocating for positive change. His commitment to his roots and his willingness to uplift those around him have endeared him to both fans and fellow artists.

Young Dro has carved out a unique place in Atlanta’s hip-hop scene with his charismatic flow, clever wordplay, and undeniable Southern flair. His contributions to the rap game have left an indelible mark, influencing a new generation of artists and captivating audiences with his infectious energy. As he continues to evolve as an artist, Young Dro’s music remains a testament to his talent and the enduring legacy of Atlanta’s vibrant rap culture.

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Dominque David A Force to be Reckoned With in the Beauty Industry In the world of beauty and style, one name stands out as a true trailblazer - Dominque David. With a career spanning an impressive 15 years, Dominque has not only made her mark as a skilled beautician and stylist but has also carved a niche for herself as a successful entrepreneur. As the owner of Dominque David Studio and the Dominque David hairline, she has elevated the beauty experience to new heights, and she's not stopping there. With her upcoming makeup line and a list of esteemed clients, Dominque David is undoubtedly a force to be reckoned with in the industry.

A Journey of Passion and Dedication From a young age, Dominque David knew that beauty and style were her true passions. Embarking on her journey in the beauty industry, she honed her skills as a beautician and stylist, immersing herself in the world of hair and makeup. Through years of dedication and hard work, Dominque has become a master of her craft, transforming the looks of countless clients and leaving a lasting impact on each one.

the touch of glamour and confidence that comes with wellstyled hair. From luxurious hair extensions to nourishing hair care products, the Dominque David hairline has become a go-to brand for those seeking a touch of elegance and sophistication.

Empowering Beauty from Within As an entrepreneur and beauty expert, Dominque understands the power of self-confidence and the role beauty plays in one's life. With an unwavering commitment to empowering others, Dominque has embarked on the journey of launching her own makeup line. This new venture is poised to celebrate individuality and beauty from within, allowing people to express their unique style through makeup that is both high-quality and inclusive.

A Star-Studded Clientele

A Vision Realized As her expertise and reputation grew, Dominque took a leap of faith and established Dominque David Studio a haven for beauty enthusiasts seeking top-notch services. The studio quickly became a go-to destination for those looking for impeccable hair styling and makeup artistry. Dominque's unique approach to beauty, combined with her attention to detail, has earned her rave reviews and a loyal clientele.

Dominique David Hairline - A Touch of Glamour Not content with just owning a thriving studio, Dominque expanded her empire with the creation of the Dominque David hairline.

This line of premium hair products has been carefully curated to cater to diverse hair types, ensuring that every individual can enjoy

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artist and hair stylist.

Dominque's talents have not gone unnoticed by some of the biggest names in the industry.

She has had the privilege of working with renowned influencers, celebrities, and civic leaders in Atlanta. Her artistry has graced the red carpets, tours, and special events, earning her a reputation as a go-to celebrity makeup

As the beauty industry continues to evolve, Dominque David remains at the forefront, setting new standards and inspiring others with her passion and creativity. Her dedication to empowering individuals through beauty shines through in every aspect of her work, from her studio to her hairline and soon-tobe-launched makeup line. As the ATL Plus Magazine Celebrity Make-up Artist and Hair Stylist, Dominque David's journey is a testament to the power of talent, determination, and a vision realized. Keep an eye out for this unstoppable force as she continues to leave her mark on the beauty world.

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Legendary Southern Hip-Hop Pioneers

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oodie Mob, a groundbreaking hip-hop group composed of Cameron “Big Gipp” Gipp, Willie “Khujo” Knighton Jr., Thomas “CeeLo Green” Callaway, and Robert “TMo” Barnett, has solidified their status as icons in the music industry. With their thought-provoking lyrics, soulful southern rap sounds, and unapologetic social commentary, Goodie Mob has left an indelible mark on the genre and continues to captivate audiences worldwide.

Formed in 1991 as part of the influential Dungeon Family musical collective based in Atlanta, Georgia, Goodie Mob emerged during a pivotal time in hip-hop history. The group’s unique blend of introspective lyrics and soulful production set them apart from

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their peers, allowing them to tackle important social issues such as racism, discrimination, geopolitics, and gentrification.

In 1995, Goodie Mob released their debut album, “Soul Food,” which would become a cornerstone of their discography. The album’s authenticity and raw storytelling resonated with listeners, earning it critical acclaim and commercial success. “Soul Food” achieved Gold certification from the RIAA and produced notable urban radio hits like “Cell Therapy,” which reached No.1 on the Hot Rap Singles Chart. Other standout tracks from the album, such as “Dirty South” and the title track “Soul Food,” also gained significant recognition, peaking at No. 7 & 8 respectively on various music charts.

ATL+ 50 YEARS OF HIP-HOP

Beyond their commercial success, Goodie Mob’s impact extends far beyond their chart-topping hits. Their music delves into the realities of life in the American South, shining a spotlight on the challenges faced by marginalized communities and offering a unique perspective on societal issues. With their powerful storytelling and insightful lyrics, Goodie Mob has sparked important conversations and provided a voice for those who have been silenced.

Throughout their career, Goodie Mob has continued to release impactful albums that push the boundaries of hip-hop. Projects like “Still Standing,” “World Party,” and “One Monkey Don’t Stop No Show” showcases their evolution as artists while maintaining the essence that made them beloved by fans. Their ability to seamlessly blend soulful melodies, thought-provoking lyrics, and innovative productions has solidified their position as pioneers in the genre.

Goodie Mob’s influence extends beyond their music.

As representatives of the Dungeon Family collective,

they have played a crucial role in shaping the sound of Southern hip-hop and fostering a supportive community of artists. Their contributions have paved the way for future generations, inspiring countless artists who have followed in their footsteps.

Today, Goodie Mob’s legacy continues to shine brightly.

Their impact on the music industry, their dedication to addressing social issues, and their unique blend of soulful southern rap sounds have made them an iconic group.

Their timeless music remains relevant and continues to resonate with fans all over the world.

As we reflect on the contributions of Goodie Mob, we recognize their significant role in shaping the hiphop landscape and providing a platform for important conversations. Their commitment to authenticity and their ability to use music as a vehicle for change make them true legends in the genre. Goodie Mob’s influence will undoubtedly continue to be felt for generations to come.

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Yung Joc

A Journey to Musical Success In the ever-evolving landscape of hip-hop, some artists rise to fame with a unique blend of talent, charisma, and determination. One such artist who made a notable mark in the mid2000s is none other than Yung Joc, born Jasiel Amon Robinson on September 20, 1980.

Hailing from Atlanta, Georgia, Yung Joc quickly rose to prominence with his chart-topping hits and distinctive style.

Early Life and Entrepreneurial Spirit Yung Joc’s journey began with a serendipitous opportunity. His father’s ownership of a hair-care products company opened doors, enabling him to compose a jingle for Revlon.

This early taste of the music industry ignited his passion for creating music that resonated with audiences.

Not content with just making music, Yung Joc displayed his entrepreneurial spirit by establishing his own label, “Mastermind,” as a platform to release his creations. This move showcased his determination to be more than just an artist; he wanted to shape his artistic destiny.

The “New Joc City” Era Yung Joc’s big break came in 2005 when he collaborated with Atlanta producer Nitti Beatz to create the hit “It’s Goin Down.” The track quickly gained traction and became a nationwide sensation. This pivotal moment led to his collaboration with Russell “Block” Spencer, the founder of Block Enterprises label. Under Block’s guidance, Yung Joc signed a multimillion-dollar deal with Sean Combs’s Bad Boy South label.

His debut album, “New Joc City,” was released in 2006 and showcased his distinctive style, blending storytelling with infectious beats. The album featured his chart-topping single “It’s Goin Down,” which reached No. 3 on the Billboard Hot 100 and No. 1 on the Hot Rap Tracks chart. Yung Joc’s talent and charisma were on full display as he took the hip-hop scene by storm.

A Versatile Career Yung Joc’s musical journey continued with his album “Hustlenomics,” released in 2007.

The album featured singles like “Coffee Shop” and “Bottle Poppin’” and demonstrated his versatility by collaborating with other artists to create dynamic tracks. Despite facing changes in the music industry landscape, Yung Joc’s dedication to his craft remained unwavering.

His ventures extended beyond music. In 2009, he founded Swagg Team Entertainment, a record label that aimed to provide a platform for emerging artists. Yung Joc’s commitment to nurturing new talent reflected his desire to pay forward the opportunities he had been given.

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Help for Healthcare Professionals, HHCP, is a nonprofit organization based in Georgia. We were founded to provide support and services to the members of our community who have devoted their lives to keep us safe and healthy. Nurses, doctors, paramedics, respiratory therapists, social workers, community health workers, and pharmacists; are only a few brave and heroic people making a difference in our lives and our community. While we stayed safe within our homes and away from the pandemic, these healthcare workers went out daily to face the dangers of the infection head-on.

HHCP aims to reach healthcare professional communities across Metro Atlanta to mitigate healthcare worker burnout, strengthen public investments in the workforce and public health, increase access to mental health care for health workers and address healthcare professionals overall wellbeing by valuing and protecting this special community.

Each year we provide targeted programs and services in fulfillment of our three core pillars- advocacy, education, and crisis relief. As we expand our Crossroads Education and Skills Training program, we ensure sustainability of the healthcare workforce. We do this by removing barriers that impede both aspiring and existing members of the healthcare ecosystems’ ability to obtain comprehensive training.

Long-term, this creates healthier communities with better access to healthcare. wellbeing by valuing and protecting this special community.

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WHY CLEANSE?

To maintain optimal health, it is crucial to eliminate toxins from your body, allowing it to function smoothly. Our cleansing program enhances digestion, boosts energy levels, aids weight loss, prevents constipation, and improves overall well-being. Rid your body of toxins and naturally rebuild it to enhance the absorption of vital nutrients, minerals, and vitamins. Your body will thank you later!

Experience the power of @Peculiar_People_Holistic’s vegan-friendly Happy Colon Cleanser, a natural solution to remove toxins and rebuild your body, promoting better nutrient absorption. Additional benefits include Reduced Belly Fat Relieved Constipation Decreased Water Weight Ideal for Weight Loss Boosted Energy Levels Colon, Liver & Kidney Flush Restored Regular Bowel Movements Enhanced Digestion & Nutrient Absorption Improved Sustainable Health for Balanced Weight within Acceptable BMI

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Your health is YOUR GREATEST wealth! Embrace the POWERHOUSE Detox Cleanser from @Peculiar_People_Holistic, balancing and cleansing your liver, kidneys, and colon. Your body will be grateful in the long run.

Seize control of your health today – it’s your GREATEST wealth!

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auheed Epps, better known by his stage name 2 Chainz, has undoubtedly left an indelible mark on the world of hip hop.

From his early days as part of the duo Playaz Circle to his thriving solo career, 2 Chainz has consistently captivated audiences with his distinctive flows, clever wordplay, and undeniable charisma.

2 Chainz first gained recognition in the late 2000s as one half of the duo Playaz Circle, alongside childhood friend Dolla Boy. Their debut album, “Supply & Demand,” garnered attention and laid the groundwork for 2 Chainz’s future success. However, it was his solo endeavors that truly propelled him to stardom.

After signing a major record deal with Def Jam Recordings, 2 Chainz’s solo career skyrocketed. His debut studio album, “Based on a T.R.U Story” (2012), debuted at No. 1 on the Billboard 200 chart and was certified platinum. The album featured chart-topping singles like “No Lie” and “Birthday Song,” solidifying 2 Chainz’s place in the hip hop landscape.

2 Chainz’s subsequent albums, including “B.O.A.T.S. II: Me Time” (2013), “ColleGrove” (2016), and “Pretty Girls Like Trap Music” (2017), continued to showcase his versatility and lyrical prowess. These projects not only garnered critical acclaim but also resonated with fans worldwide, topping the charts and cementing his status as a force to be reckoned with.

One of 2 Chainz’s greatest strengths lies in his ability to deliver memorable guest verses on tracks by some of the biggest names

in the industry. His collaborations with artists like Kanye West, Drake, Lil Wayne, and Travis Scott have consistently massed praise, showcasing his versatility and adaptability. Whether he’sV delivering rapid-fire verses or melodic hooks, 2 Chainz’s presence on a track is undeniably magnetic.

Beyond his musical achievements, 2 Chainz is also known for his larger-thanlife personality and entrepreneurial endeavors. He has established himself as a savvy businessman, launching successful ventures such as his clothing line, “CEO Millionaires,” and investing in the cannabis industry. His multifaceted approach to his career has earned him respect not only as an artist but also as a savvy entrepreneur.

As an artist, 2 Chainz has redefined hip hop with his unique style, infectious energy, and clever wordplay. His ability to craft catchy hooks and deliver thought-provoking verses has set him apart from his peers. 2 Chainz’s impact on the genre is undeniable, and his influence can be seen in the work of many contemporary artists.

With each project he releases, 2 Chainz continues to push boundaries and evolve as an artist. His commitment to his craft and his dedication to creating music that resonates with audiences have solidified his place in hip hop history. As he continues to innovate and inspire, there is no doubt that 2 Chainz will leave an enduring legacy in the world of music.

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David Banner

The Grammy-Winning Rapper, Producer, and Social Activist

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avell Crump, better known by his stage name David Banner, is a multi-talented artist who has made a significant impact on the hip-hop industry. As a rapper, producer, and social activist, Banner has worketd tirelessly to carve out his place in hip-hop history, earning accolades and recognition for his contributions to the genre.

Banner first gained prominence in 1999 as one-half of the rap duo Crooked Lettaz, releasing the album “Grey Skies.” The project showcased his lyrical prowess and introduced his unique style to the world. However, it was his solo endeavors that truly propelled him into the spotlight.

In 2003, Banner’s production skills came to the forefront when he produced T.I.’s hit single “Rubber Band Man.” The song’s success on the charts, reaching No. 30 on the Hot 100, No. 15 on the R&B chart, and No. 11 on the Rap chart, further solidified Banner’s reputation as a talented producer. It was a testament to his ability to create infectious beats that resonated with audiences.

During the same year, David Banner released his solo debut album, “Mississippi: The Album,” which served as a pivotal moment in his career. The album showcased Banner’s storytelling abilities and his unique perspective as a rapper hailing from Mississippi. It was a critical and commercial success, earning him widespread acclaim and establishing him as a force to be reckoned with in the industry.

From there, Banner continued to build momentum, releasing a series of albums and delivering hit singles that made their mark on

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the charts. His ability to create music that transcends genres became evident as his songs certified by the Billboard Hot 100 achieved top spots across various genres. Hits such as “Like A Pimp” and “Play” showcased Banner’s versatility and solidified his status as a hitmaker.

Beyond his musical achievements, David Banner has also been actively involved in social activism. He has used his platform to address social and political issues, advocating for equality and justice. Banner’s commitment to social change is reflected in his thought-provoking lyrics and his involvement in community initiatives.

Throughout his career, Banner’s contributions to hip-hop have not gone unnoticed. He has received numerous accolades, including a Grammy Award for his work on the song “Runaway Love” by Ludacris. His impact on the industry extends beyond his own music, as he has collaborated with a wide range of artists, leaving an imprint on their projects as a producer and featured artist.

David Banner’s journey in the hip-hop industry is characterized by his unwavering passion, talent, and commitment to making a difference. As a Grammy-winning rapper, producer, and social activist, he has left an indelible mark on hip-hop history. His ability to deliver impactful messages through his music and his dedication to addressing social issues make him an influential figure in both the music industry and society as a whole.

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"In a world of mediocrity, we aim to elevate your vision beyond imagination." This is the resounding mission of FB Studios, a creative haven led by the master photographer Fabian Butts. In an exclusive interview with ATL Plus Magazine, we dive into the extraordinary world of Fabian Butts and his journey through the realm of visual storytelling.

this issue of ATL Plus Magazine, featuring Clifford Joseph Harris Jr., known as TI or T.I.P., is adorned with Fabian’s artistry. His lens has also been behind some of the most iconic images of fashion and music elites, solidifying his status as a visionary collaborator.

A Proud Atlanta Native

Fabian's talents extend beyond the confines of a photography studio. Fans of VH1's "Love & Hip-Hop Atlanta" may recognize him from seasons 7, 8, 9, and 10, where his creative flair and unique perspective shone brightly. Now, individuals from all walks of life have the opportunity to work exclusively with the maestro himself.

Hailing from the vibrant streets of Atlanta, Fabian Butts proudly identifies as a "Grady-baby," a testament to his roots in this iconic city. With boundless creativity flowing through his veins, Fabian's journey as a master photographer has been one of relentless dedication and ceaseless innovation.

Crafting Custom Creations What sets Fabian apart is his knack for constructing bespoke sets that defy convention. His ability to craft stunning custom environments elevates his work from merely capturing moments to crafting unforgettable experiences. His journey has seen him traverse coast to coast, leaving an indelible mark on the industry.

From Billboards to Magazines: A Visionary's Imprint Fabian's visual creations have graced billboards, storefronts, city buses, and the pages of countless magazines. The very cover of

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A Star on and Off the Screen

Your Vision, Elevated: Fabian Butts and FB Studios The opportunity to work with Fabian Butts and FB Studios is not just a photoshoot—it's an immersive journey into the world of elevated creativity. Fabian's mission is to take your vision, product, or brand and transcend all expectations, pushing the boundaries of imagination and creativity.

Ready to embark on this extraordinary journey? Visit RentFBStudios.net to schedule your photoshoot with Fabian Butts today. Prepare to be transported into a realm where creativity knows no bounds and innovation reigns supreme.

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T.I. A Hip-Hop Icon & Social Activist Clifford Harris Jr. Fabian Butts/@FBStudios

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lifford Harris Jr., better known by his stage name TI, is not just a rapper but a true icon in the world of hiphop. With his distinctive Southern sound, charismatic personality, and thought-provoking lyrics, TI has solidified his place in the music industry and beyond.

But his influence extends far beyond his music, as he has also become a prominent voice for social justice and community activism.

Born and raised in Atlanta, Georgia, TI began his musical journey in the late 1990s, gaining recognition for his mixtapes and collaborations with local artists. It was in 2001 that he released his debut album, “I’m Serious,” which showcased his unique style and laid the foundation for his future success. TI’s breakthrough came with his second album, “Trap Muzik,” released in 2003. The album, known for its gritty production and introspective lyrics, established TI as a force to be reckoned with in the rap game.

Since then, TI has released a string of critically acclaimed albums, including “Urban Legend,” “King,” and “Paper Trail.” Known for his storytelling abilities and socially conscious themes, TI’s music resonates with audiences from all walks of life. He tackles subjects such as poverty, inequality, and the struggles of inner-city life, shedding light on the realities faced by many in America. His ability to merge street narratives with introspection and vulnerability has earned him respect and admiration from fans and critics alike.

Beyond his music, TI has used his platform to address important social issues and advocate for change. He has been actively involved in various initiatives aimed at uplifting and empowering marginalized communities. TI has been a vocal supporter of the Black Lives Matter movement, speaking out against police brutality and racial

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Fabian Butts/@FBStudios injustice. He has also worked tirelessly to promote education and mentorship programs for underprivileged youth, recognizing the importance of providing opportunities for the next generation.

TI’s activism extends beyond his music and philanthropy. He has leveraged his influence to engage in political discussions and raise awareness about systemic issues affecting the African American community. His involvement in voter registration campaigns and his outspokenness on political matters have cemented his status as a respected voice in the fight for equality and social justice.

In addition to his musical and activist endeavors, TI has also ventured into other forms of entertainment. He has appeared in several films, including the critically acclaimed “ATL” and “American Gangster,” showcasing his acting skills and further expanding his reach.

Throughout his career, TI has received numerous accolades and awards, including Grammy Awards, BET Hip Hop Awards, and Billboard Music Awards. His contributions to the music industry have been recognized and celebrated, solidifying his place as one of the most influential rappers of his generation.

TI’s impact on hip-hop and popular culture cannot be overstated.

His unique blend of street authenticity, introspection, and social awareness has set him apart from his peers. As an artist, activist, and advocate, TI continues to use his platform to amplify the voices of the unheard and inspire change. His legacy as a hiphop icon and social activist will undoubtedly continue to shape the music industry and society as a whole for years to come.

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In the bustling realm of Atlanta's entertainment and lifestyle scene, one name stands out as a beacon of creativity and innovation – Quadir Thomas. From his humble beginnings as a photographer to his current role as the CEO of "In The City Magazine," Quadir's journey is a testament to the power of passion and entrepreneurial spirit.

Harris Jr. aka T.I., alongside his two sons. This heartwarming feature painted a vivid picture of the renowned artist as a father, complete with captivating images that leap off the pages.

Quadir's Guiding Philosophy

Guided by the philosophy that "If you think how you've always thought, you're going to get what you've always got," Quadir continues to push boundaries. His journey from photographer Quadir's foray into the world of creativity started with a camera to the helm of his magazine serves as an inspiration for aspiring lens. Fueled by an unquenchable curiosity and an eye for capturing entrepreneurs and creatives alike. captivating moments, he delved into the art of photography. Over the years, he honed his skills and paired them with a shrewd business Stay in tune with Quadir's captivating journey by following him sense, which led him to become a notable figure in Atlanta's business on Instagram: @abdquadir1, and make sure to explore the vivid landscape since 2010. world of "In The City Magazine" at @inthecitymagazine and www.InTheCityMagazine.com. Through his lens and the pages Picturing Success and the pages of his magazine, Quadir Thomas invites us all to experience the true essence of Entertainment & Lifestyle in Quadir's journey as a photographer took him through the corridors Atlanta. of various local magazines, where he showcased his knack for immortalizing moments in vibrant frames. His talents extended beyond static images, propelling him to the position of Executive Producer for the acclaimed "Molo In The City" podcast, a show that graced Comcast channel 24 for an impressive five seasons.

A Creative Journey Unveiled

The pinnacle of Quadir’s photography career was marked by the publication of his work in renowned magazines like Vogue, Billboard, and Essence. These accomplishments solidified his position as a visionary artist with an innate ability to convey stories through the lens.

An Inspired Creation: In The City Magazine With a portfolio brimming with achievements, Quadir’s ambition took another leap forward in 2018 with the inception of “In The City Magazine.” Far from being just another glossy publication, “In The City Magazine” delves deep into the realm of Entertainment & Lifestyle, offering readers a multi-dimensional experience.

This magazine tantalizes the senses by not only capturing the surface allure of its subjects but by also uncovering their candid and heartfelt stories. A prime example is the “Family Connect Q&A” feature in the Fathers’ Day Edition, Vol. 23, which showcased Clifford Joseph 108

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In the annals of hip hop history, there are certain artists who have left an undeniable mark on the genre. One such luminary is Kilo, an influential figure whose distinctive style and groundbreaking contributions helped shape the landscape of Southern rap. In this article, we delve into the life and career of Kilo, exploring his profound impact on hip hop and the enduring legacy he has left behind.

Kilo, born as Vell M. Simpson in New Orleans, Louisiana, emerged onto the rap scene during the late 1980s and early 1990s. With his deep, commanding voice and a unique blend of street-savvy lyricism and infectious beats, he quickly gained attention and carved out a niche for himself in the Southern rap scene.

Kilo’s discography boasts a collection of classic hits that resonated with audiences across the nation. Tracks like “Nasty Dancer” and “Cocaine” showcased his ability to captivate listeners with his raw storytelling and undeniable charisma. His distinctive flow and knack for crafting catchy hooks made his music instantly recognizable, solidifying his status as a Southern rap icon.

Kilo played a pivotal role in pioneering Southern rap, laying the groundwork for the subgenre’s subsequent success. His unique style, blending elements of funk, bounce, and gangsta rap, provided a blueprint for future artists to follow. Kilo’s impact can be heard in the music of countless Southern rap artists who have come after him, as his influence continues to reverberate through the genre.

Beyond his success as a rapper, Kilo ventured into entrepreneurship by establishing his own record label, Bass Rock Express. This move allowed him to maintain creative control over his music and support other artists in the industry. Kilo’s business acumen and dedication to cultivating talent further solidified his impact on Southern rap.

Kilo’s legacy extends beyond his immediate success in the rap game. His influence on the Southern rap scene has stood the test of time, with subsequent generations of artists drawing inspiration from his trailblazing career. From his distinct vocal delivery to his unapologetic storytelling, Kilo’s imprint can be heard in the music of countless Southern rap artists today.

Kilo Ali

The Southern Hip Hop Icon Who Set the Stage for Southern Rap

Kilo’s contributions to Southern rap are undeniable.

Through his groundbreaking style, chart-topping hits, and entrepreneurial spirit, he helped shape the genre and set the stage for the success of future Southern rap artists. As we celebrate Kilo’s remarkable career, we pay homage to his enduring legacy and the lasting impact he has had on the world of hip hop.

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Lil Jon The King of

Crunk’s Impact on Hip Hop

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n the world of hip hop, there are certain artists who leave an indelible mark on the genre, shaping its sound and culture for years to come. One such artist is Lil Jon, the charismatic rapper, producer, and DJ known for his energetic performances, distinctive vocal style, and the creation of the “crunk” movement. In this article, we explore the life and career of Lil Jon, delving into his musical contributions, cultural influence, and enduring legacy.

Born Jonathan Smith in Atlanta, Georgia, Lil Jon began his journey in music during the early 1990s. He initially gained recognition as a member of the iconic Southern hip hop group, the East Side Boyz, known for their high-energy performances and infectious party anthems. It was during this time that Lil Jon’s signature “crunk” sound started to emerge—a fusion of hip hop, electronic beats, and elements of Southern rap.

Lil Jon’s breakthrough as a solo artist came with the release of his debut album, “We Still Crunk!” in 2000. The album spawned the hit single “Bia Bia” and introduced Lil Jon’s distinctive ad-libs and rowdy chants that would become his trademark. With his booming voice and infectious energy, Lil Jon quickly became known for his hyped-up party anthems that had the ability to ignite dance floors and club scenes across the country.

The years that followed saw Lil Jon’s influence skyrocket. He collaborated with a wide range of artists, from Usher and Ludacris to DJ Snake and LMFAO, infusing his energetic style into their tracks and producing chart-topping hits. Lil Jon’s production skills and unique vocal delivery became sought-after assets in the industry, solidifying his reputation as a hitmaker and a driving force in popular music.

Beyond his musical contributions, Lil Jon’s impact on popular culture cannot be overstated. He played a pivotal role in popularizing the crunk movement, which emphasized high-energy beats, aggressive delivery, and an unapologetic celebration of party culture. His catchy catchphrases, such as “Yeah!” and “Okay!”, became cultural phenomena, permeating not only the music scene but also movies, TV shows, and everyday conversations.

Lil Jon’s influence extended beyond the realm of music. He broke down barriers, defying traditional genre boundaries and collaborating with artists from different genres, including rock and EDM. This cross-genre experimentation helped bridge gaps and bring diverse audiences together, further expanding the reach of hip hop and solidifying its place in the mainstream.

to evolve and adapt to changing musical landscapes while staying true to his signature style.

Today, Lil Jon remains a beloved figure in hip hop, his music still igniting dance floors and his presence commanding attention. His infectious energy, larger-than-life personality, and innovative approach to music continue to inspire both aspiring artists and established performers.

to his talent, creativity, and dedication to pushing boundaries.

As the King of Crunk, his influence will continue to resonate Lil Jon’s legacy in hip hop is undeniable. From pioneering the crunk for years to come, ensuring his place in the annals of hip hop movement to his chart-topping hits and cultural influence, he has cemented his place as a true icon in the genre. Lil Jon’s enduring impact history. on the music industry serves as a testament serves as a testament to his Throughout his career, Lil Jon has received numerous accolades, talent, creativity, and dedication to pushing boundaries. As the King including Grammy Awards and MTV Music Awards, of Crunk, his influence will continue to resonate for years to come, recognizing his impact and contributions to the music industry. ensuring his place in the annals of hip hop history.

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Yung Ralph: “A Journey from the Streets to the Stage” In the vibrant landscape of Atlanta's rap scene, one artist stands out for his unique journey from humble beginnings to musical stardom.

Ralph Thomas, known by his stage name Yung Ralph, is not just a rapper but a living embodiment of the city's rich hip-hop culture.

With an impressive repertoire of mixtapes and collaborations, Yung Ralph has carved a niche for himself in the industry, captivating audiences with his authentic storytelling and distinctive style.

Born on July 29, 1982, in Atlanta, Georgia, Yung Ralph's life story is a testament to perseverance and passion. Rising from the streets of Atlanta, he found his calling in hip-hop at the age of seventeen.

Listening to music with a friend on his front porch, he felt an inexplicable connection to the rhythm and lyrics, sparking the desire to write his own rap song. This moment marked the beginning of his musical journey, setting him on a path that would eventually lead to fame and recognition.

Yung Ralph's early experiences in his neighborhood, located on Cleveland Avenue and Jonesboro Road, exposed him to the raw realities of life. Observing the struggles and triumphs of the streets, he developed a keen understanding of the world around him. Raised by a hardworking mother, he witnessed the value of determination and resilience, traits that would later define his own approach to his music career.

While Yung Ralph's neighborhood may have been rough, it also fostered a strong sense of community and unity. Despite the challenges, he emphasizes the importance of sticking together and supporting one another through thick and thin. This spirit of togetherness would play a significant role in shaping his artistic identity.

Yung Ralph's music draws inspiration from hip-hop legends such as Tupac Shakur and The Notorious B.I.G. Their impactful lyrics and storytelling resonated with him, inspiring him to use his music as a platform to convey his own experiences and emotions. As he honed his craft, Yung Ralph embarked on a mission to build connections 114

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in the music industry. He made his presence known at radio stations, events, and local venues, determined to make his ma His unwavering dedication began yielding results, leading to collaborations and airplay on prominent radio stations. Yung Ralph's breakout single, "Look Like Money," catapulted him into the spotlight, showcasing his unique style and lyrical prowess. However, he is quick to emphasize that his journey encompasses much more than a single hit. His story is one of evolution, growth, and continuous artistic exploration.

Yung Ralph's mixtape "JuugMan" offers a deeper glimpse into his artistry, featuring tracks that reflect his work ethic, struggles, and triumphs. His lyrics touch on a range of topics, from the challenges of his neighborhood to his aspirations for a better life. One of the standout tracks, "I Work Hard," encapsulates his determination to overcome obstacles and achieve his goals, resonating with listeners from all walks of life.

What sets Yung Ralph apart is his honesty and authenticity. His music is a reflection of his reality, unfiltered and unapologetic.

While he acknowledges the materialistic aspects prevalent in hip-hop culture, he strives to maintain a balance by incorporating the details of his world into his music. From the rough times to the moments of triumph, Yung Ralph's lyrics offer a genuine insight into his journey.

Asked to define himself in a single word, Yung Ralph confidently answers, "Juugin," a term closely tied to his label, JuugMan Entertainment. This word encapsulates his journey, embodying his determination, resilience, and unwavering commitment to his craft.

Yung Ralph's story is a testament to the power of music to transcend boundaries and connect with people from all walks of life. From his beginnings on the streets of Atlanta to his rise in the rap scene, he continues to evolve as an artist, captivating audiences with his raw talent and genuine storytelling. As Yung Ralph's journey unfolds, one thing remains certain: his passion for music and his unique voice will continue to leave an indelible mark on the hip-hop landscape.

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A B O V E T A U J U A N N A W A R E X Q U I S I T E M A R K E T I N G

C E O

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Our team has worked with companies in all sectors from health & wellness, beauty, tech, hospitality, government, and more. ,

With over 25 Years of collective experience the team at Xquisite Marketing is no stranger to the art of strategic marketing led by Taujuanna Ware, who considers herself "The Master Solutionist" with a solutions approach to everything they encounter they are prepared to revolutionize your business.

Xquisite specializes in curating experiences via unique event activations, social & digital media strategies, business development, & more. Visit www.xquisitemarketing.com for more info. ,

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Lil Scrappy

A Trailblazer in Atlanta’s Hip Hop Scene 118

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arryl Richardson III, better known as Lil Scrappy, has undeniably left an indelible mark on the hip hop and crunk music scenes, establishing himself as a prominent figure in Atlanta’s vibrant music culture. With a career spanning nearly two decades, Lil Scrappy has showcased his talents as an artist, songwriter, and collaborator, making significant contributions to the genre.

Lil Scrappy’s journey in the music industry began as a teenager, catching the attention of Atlanta’s crunk music pioneer, Lil Jon. The collaboration between the two resulted in Lil Scrappy’s breakthrough single, “Head Bussa,” which showcased his energetic delivery and raw lyrical prowess. This introduction to the hip hop scene set the stage for his future success.

One of Lil Scrappy’s defining qualities is his ability to connect with his audience through his passionate and authentic approach to music. His lyrical content often reflects the struggles and triumphs of his own life, giving listeners a glimpse into his world. This transparency resonates with fans who can relate to his experiences, solidifying a strong and loyal following throughout the South and beyond.

Throughout his career, Lil Scrappy has released a series of mixtapes that have further established his presence in the hip hop landscape. These projects, such as “Money in the Bank” and “G’s Up,” have garnered critical acclaim and propelled him to new heights. His mixtapes showcase his versatility as an artist, incorporating various styles and collaborating with both established and emerging talents.

Lil Scrappy’s collaborations with notable artists like Snoop Dogg and T.I. have further elevated his status in the industry. His distinct voice and delivery have made him a sought-after collaborator, adding his unique flavor to hit songs. These collaborations have not only expanded his reach but also showcased his ability to adapt to different styles and maintain his signature sound.

Beyond his musical achievements, Lil Scrappy’s success can be attributed to his unwavering passion for his craft. His dedication to honing his skills and pushing boundaries has allowed him to evolve as an artist over the years. He continues to captivate listeners with his infectious energy and commanding stage presence, delivering memorable performances that leave a lasting impact.

Lil Scrappy’s impact on the hip hop scene extends beyond his own accomplishments. He has been an influential figure in the Atlanta music culture, inspiring a new generation of artists and contributing to the city’s rich musical legacy. His contributions to the genre have helped shape the sound of Atlanta’s hip hop scene, cementing his place as a trailblazer.

With over 8 million records sold worldwide, Lil Scrappy’s achievements speak volumes about his enduring popularity and artistic merit. His ability to connect with audiences, his genuine passion for his craft, and his remarkable collaborations have solidified his position as a respected artist in the hip hop community.

As Lil Scrappy continues to make music and share his story, he remains an influential figure in Atlanta’s hip hop scene. His dedication, talent, and authentic approach have earned him a special place in the hearts of fans and the annals of hip hop history.

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Mr. Collipark

The Influential Producer Behind Hit Songs

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n the ever-evolving world of hiphop, producers play a vital role in shaping the sound and success of artists. One name that stands out among the industry’s most influential producers is Mr. Collipark, also known as Michael Crooms. With a long and storied history in the music scene, Mr. Collipark has left an indelible mark with his impressive list of successful songs for some of the industry’s biggest stars.

Mr. Collipark’s journey in the music industry began years ago, and he quickly made a name for himself as a skilled and innovative producer. His ability to craft infectious beats and his keen ear for catchy melodies have made him highly sought after by artists from various genres.

One of Mr. Collipark’s notable contributions to hip-hop came with the classic hit song “Salt Shaker” by the Ying Yang Twins. Released in 2003, the track became an instant sensation, known for its provocative lyrics and hypnotic beat.

The song’s success propelled the Ying Yang Twins to stardom and solidified Mr. Collipark’s reputation as a hitmaker.

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Another significant milestone in Mr. Collipark’s career came with his collaboration with Soulja Boy on the popular track “Turn My Swag On.” The song, released in 2008, showcased Mr. Collipark’s ability to create infectious beats that resonate with audiences. “Turn My Swag On” became an anthem for selfconfidence and empowerment, capturing the attention of music lovers worldwide.

Mr. Collipark’s success extends far beyond these two iconic tracks. Throughout his career, he has worked with some of the biggest names in the music industry, including artists like T-Pain, DJ Khaled, and Pitbull. His production credits boast an impressive list of chart-topping hits and platinum-selling albums.

What sets Mr. Collipark apart as a producer is his unique ability to blend different musical styles and create innovative sounds. He has a knack for identifying and harnessing an artist’s unique talents, allowing their personalities to shine through in his productions. Mr. Collipark’s versatility and creativity have allowed him to adapt to the ever-changing

landscape of hip-hop while maintaining his signature style.

Beyond his work as a producer, Mr. Collipark has also made significant contributions to the industry as an entrepreneur and mentor. He founded his own record label, Collipark Music, which has served as a platform for emerging artists to showcase their talents. Mr. Collipark’s mentorship and guidance have helped nurture and shape the careers of many rising stars, further solidifying his impact on the music industry.

Mr. Collipark’s achievements have not gone unnoticed. He has been recognized with numerous awards and accolades throughout his career, including Producer of the Year at the Ozone Awards. His contributions to the hip-hop genre have been instrumental in shaping its evolution and influencing the next generation of producers.

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Corey Dennard

The Beat-making Mogul Behind the Name

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n the dynamic and ever-evolving music industry, producers play a crucial role in shaping the sound of popular music. One such influential figure is Corey Dennard, better known as Mr. Hanky. Hailing from Atlanta, Georgia, Mr. Hanky has emerged as a beat-making mogul, leaving an indelible mark on the music scene with his distinctive production style and collaborations with some of today’s hottest stars.

With a career spanning over a decade, Mr. Hanky has established himself as a sought-after producer, working with a diverse range of artists across various genres. His ability to create infectious beats and capture the essence of an artist’s unique persona has earned him a stellar reputation in the industry. From hip-hop to R&B and beyond, Mr. Hanky’s production prowess knows no boundaries.

Collaborating with A-list artists such as T.I., Soulja Boy, Usher, City Girls, 2 Chainz, and Lil Duval, Mr. Hanky has consistently delivered chart-topping hits that resonate with audiences worldwide. His work reflects a deep understanding of the current musical landscape while simultaneously pushing boundaries and exploring new sonic territories.

One of Mr. Hanky’s notable achievements includes his contribution to the hit single “On The Way” by DJ Luke Nasty. The infectious track became an instant sensation, captivating listeners with its catchy melody and undeniable groove. Mr. Hanky’s production on this song showcased his ability to craft beats that seamlessly blend various elements, creating a sonic backdrop that perfectly complements the artist’s vision.

In addition to his work with established acts, Mr. Hanky has also played a pivotal role in the success of rising stars, helping them make their mark on the industry. His collaboration with the City Girls on the electrifying track “Twerkulator” is a prime example of his ability to create danceworthy hits that captivate audiences of all ages. The song’s catchy beat and infectious energy propelled it to viral status, solidifying Mr. Hanky’s reputation as a hitmaker.

What sets Mr. Hanky apart as a producer is his unwavering commitment to ensuring that each artist’s unique persona shines through in his music.

He seamlessly blends their individual styles with his signature production techniques, resulting in tracks that are both commercially successful and artistically fulfilling. Mr. Hanky understands the importance of bridging the gap between generations, crafting timeless hits that have the potential to resonate with listeners for years to come.

Beyond his success as a producer, Mr. Hanky’s contributions to the music industry extend to his role as a mentor and collaborator. He has nurtured emerging talent, offering guidance and support to up-andcoming artists eager to make their mark. Mr. Hanky’s passion for music and dedication to the craft is evident in his work and his willingness to uplift the next generation of musicians.

As the beat-making mogul known as Mr. Hanky, Corey Dennard has solidified his position as a force to be reckoned with in the music industry.

His impressive roster of collaborations, chart-topping hits, and ability to bridge the gap between musical genres and generations highlight his versatility and talent. Mr. Hanky’s contributions to the music landscape have left an undeniable impact, and his continued dedication to the craft ensures that his legacy will endure for years to come.

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Rasheeda Frost

A Trailblazing Female Force in Hip Hop

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asheeda Frost is a powerhouse in the rap industry, defying expectations and breaking barriers as a female artist and entrepreneur. With her undeniable talent, business acumen, and unwavering determination, she has become one of the most respected figures in hip hop culture today.

From her early beginnings in the music industry, Rasheeda has consistently pushed boundaries and proven herself as a force to be reckoned with. As one of the few women involved in rap, she has shattered stereotypes and paved the way for other female artists to follow in her footsteps. Her dedication to her craft and relentless work ethic have earned her recognition and respect from both fans and industry insiders.

continues to inspire and empower others, leaving an indelible mark on the music industry.

In a world where societal expectations often limit women’s opportunities, Rasheeda Frost stands as a prime example of an unstoppable female force. Her journey, from artist to CEO, showcases her resilience, talent, and unwavering commitment to her craft.

Rasheeda has solidified her place as a respected and revered figure in hip hop, leaving an enduring legacy for future generations to follow.

Throughout her career, Rasheeda has been recognized for her contributions to the music scene. She has received nominations for prestigious awards, including the BET Awards’ Best Female Hip Hop Artist category.

These nominations highlight her talent and the impact she has made on the genre.

In addition to her success as an artist, Rasheeda has also ventured into entrepreneurship. She is the CEO of her own fashion boutique, Pressed, which has gained popularity and acclaim for its trendy clothing and accessories. Rasheeda’s business acumen and ability to navigate the fashion industry have solidified her status as a savvy entrepreneur.

Despite her achievements, Rasheeda remains humble and grounded, continually focused on her craft and creating music that resonates with audiences. She has continued to release captivating music that showcases her unique style and lyrical prowess. Her songs have resonated with fans nationwide and have become anthems for empowerment and self-expression.

Rasheeda’s impact extends beyond her music and business ventures. She has become a role model and inspiration for aspiring artists, particularly women, who aim to make their mark in the male-dominated hip hop industry. Her success serves as a testament to the power of perseverance, talent, and determination.

As the rap industry continues to evolve, Rasheeda Frost remains a formidable presence. Her contributions to hip hop culture have not only broken down barriers but also elevated the visibility and recognition of female artists in the genre. She is a trailblazer who WWW.ATLPLUSMAGAZINE.COM

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The Evolution of Hip Hop The South has Something to Say The evolution of hip hop in the South has been a remarkable journey that has shaped the genre's landscape and left an indelible mark on the music industry as a whole. From its early beginnings to its current prominence, Southern hip hop has grown into a powerful force that has produced some of the most influential artists, sounds, and sub-genres in the history of rap music.

The emergence of Southern hip hop can be traced back to the late 1980s and early 1990s, when artists like Geto Boys from Houston, Texas, and OutKast from Atlanta, Georgia, started gaining recognition for their unique sound and lyrical style. These pioneers paved the way for a new wave of artists who would go on to redefine the genre and create a distinct Southern identity within hip hop.

One of the defining characteristics of Southern hip hop is its diverse range of styles and sub-genres. From the gritty and aggressive sounds of the Houston rap scene to the soulful and funky vibes of Atlanta's Dungeon Family collective, the South has given birth to a multitude of sounds that reflect the region's rich musical heritage and cultural diversity.

In the 1990s, Southern hip hop gained mainstream recognition with the rise of artists like Master P and his label No Limit Records, based in New Orleans, Louisiana. Master P's business acumen and entrepreneurial spirit helped him build an empire, establishing the South as a force to be reckoned with in the music industry. The success of No Limit Records opened doors for other Southern artists, leading to a surge in popularity and commercial success for the region's rap scene.

The 2000s witnessed a further evolution of Southern hip hop, with the emergence of crunk music and trap music. Crunk, characterized by its high-energy beats and aggressive lyrics, became a dominant sound in the early 2000s, with artists like Lil Jon, Ying Yang Twins, and Three 6 Mafia leading the charge. Meanwhile, trap music, which originated in Atlanta and is characterized by its heavy bass, rapid-fire hi-hats, and gritty lyrical content, gained widespread popularity in the late 2000s and continues to dominate the charts today.

ike Lil Jon, Ying Yang Twins, and Three 6 Mafia leading the charge. Meanwhile, trap music, which originated in Atlanta and is characterized by its heavy bass, rapid-fire hi-hats, and gritty lyrical content, gained widespread popularity in the late 2000s and continues to dominate the charts today.

Atlanta, in particular, has played a significant role in the evolution of Southern hip hop. The city has become a breeding ground for talent, producing artists like T.I., Gucci Mane, Future, and Migos, who have achieved mainstream success and solidified Atlanta's position as a hip hop powerhouse. The city's vibrant music scene, innovative production techniques, and influential record labels like So So Def and Quality Control Music have contributed to the city's rise as a hip hop capital.

In recent years, Southern hip hop has continued to evolve and expand its influence. Artists from the South have successfully merged hip hop with other genres, such as R&B, pop, and even country music, creating new sounds and pushing the boundaries of what hip hop can be. This cross-pollination of musical styles has further solidified the South's reputation as a hotbed of creativity and innovation.

Furthermore, the rise of streaming platforms and social media has provided Southern artists with a global platform to showcase their talent, connect with fans, and break down geographical barriers.

This has allowed for greater exposure and recognition of Southern hip hop on an international scale, cementing its place as a dominant force in the global music landscape.

The evolution of hip hop in the South has been a testament to the region's rich cultural heritage, artistic talent, and resilience. It has given voice to the unique experiences, struggles, and triumphs of Southern communities and has become a vehicle for cultural expression, empowerment, and storytelling. As Southern hip hop continues to evolve and push boundaries, it will undoubtedly leave an enduring impact on the genre and shape the future of hip hop for years to come.

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Pastor Troy

The Unstoppable Voice of Southern Hip-Hop

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icah Troy, better known by his stage name Pastor Troy, has carved out a unique place for himself in the world of hip-hop. With his distinctive style, thought-provoking lyrics, and unwavering dedication to his craft, Pastor Troy has become one of the most respected and influential figures in Southern rap.

Throughout his illustrious career spanning over two decades, Pastor Troy has garnered a loyal fan base and earned critical acclaim for his lyrical content. Unlike many mainstream rap artists, he infuses his music with thoughtfulness and sincerity, addressing social issues, personal struggles, and the realities of life in the South. His ability to blend introspection with raw energy and authenticity has resonated with audiences and set him apart from his peers.

Pastor Troy’s extensive discography showcases his versatility and range as an artist. From his debut album, “We Ready - I Declare War,” to subsequent releases like “Face Off,” “By Any Means Necessary,” and “Attitude Adjuster,” he has consistently delivered powerful and impactful music.

His albums have not only charted on The Billboard 200 but have also stood the test of time, maintaining relevance and influence within the genre.

Photo by Nelson Jones/TOPOP Entertainment Co.

In recognition of his significant contributions to Atlanta’s music scene, Pastor Troy was honored with the Legends of ATL Award from BMI. This prestigious accolade speaks to his enduring impact and influence on the city’s vibrant hiphop culture. His music has become a part of the fabric of Atlanta’s music legacy, inspiring future generations of artists.

Beyond his music, Pastor Troy has also been involved in various philanthropic efforts, using his platform to give back to his community. He has organized charity events, participated in community outreach programs, and used his voice to address social issues affecting his hometown and beyond.

Throughout his career, Pastor Troy has remained true to his

artistic vision and uncompromising in his delivery. His unique blend of lyrical prowess, introspection, and authenticity has earned him a dedicated fan base and the respect of his peers. He stands tall among hip-hop’s most iconic influencers, leaving an indelible mark on the genre.

As Southern rap continues to evolve, Pastor Troy’s legacy as a thoughtful and sincere voice in the genre remains intact. His contributions to hip-hop music and his commitment to his community serve as a testament to his character and passion.

Pastor Troy’s music will continue to inspire, provoke thought, and resonate with audiences for years to come, solidifying his place as a true icon of Southern hip-hop.

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Russell “Block” Spencer Shaping the Southern Rap Scene and Building a Legacy

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ussell “Block” Spencer is a visionary entrepreneur and music executive who has played a significant role in shaping the southern rap scene. As the founder of Block Entertainment, he has worked with a diverse range of artists and left an indelible mark on the industry.

One of Block’s notable contributions came in the early 2000s when he helped form the southern rap group Boyz N Da Hood. With Block’s guidance and business acumen, the group quickly gained recognition for their distinctive sound and raw lyrics. Their selftitled debut album, released in 2005, received critical acclaim and solidified their place in hip-hop history.

Block’s talent for discovering and nurturing emerging talent became evident when he introduced Yung Joc to the world. As a producer and mentor, he played a pivotal role in Yung Joc’s rise to stardom.

The success of Yung Joc’s debut single, “It’s Goin’ Down,” in 2006 propelled him into the mainstream and showcased Block’s keen eye for talent.

In 2005, Block Entertainment signed a joint venture deal with Bad Boy Records, a subsidiary of Warner Music Group. This partnership opened doors for Block Entertainment and allowed them to work with a wide range of artists, further expanding their influence in the industry. Collaborations with artists such as Jeezy, Jacquees, Fat Joe, and Yung Berg demonstrated Block’s versatility and his ability to adapt to different styles within the hip-hop genre.

Block’s impact on the industry extends beyond his work as a music executive. He has been actively involved in community initiatives, striving to make a positive difference in the lives of others. Block has hosted charitable events and donated resources to various causes, reflecting his commitment to giving back.

Throughout his career, Block’s contributions have been recognized and celebrated. His work with Boyz N Da Hood earned him critical acclaim, and his collaborations with artists have yielded chart-topping hits. His vibrant sounds and expertise have made him a trusted figure within the hip-hop community.

Today, Block Entertainment continues to thrive as a prominent force in the music industry. Block’s dedication to nurturing talent and pushing the boundaries of the southern rap scene has solidified his place as a respected and influential figure. His ability to identify and develop artists who resonate with audiences showcases his understanding of the ever-evolving tastes of music listeners.

Russell “Block” Spencer’s legacy as an entrepreneur, music executive, and philanthropist is a testament to his passion and dedication. His contributions to the southern rap scene and the wider hip-hop genre have left an indelible mark, and his work continues to inspire and shape the industry for years to come.

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Raheem the Dream The Undeniable Impact of a Hip Hop Legend

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n the vast landscape of hip hop, there are a few artists whose contributions have left an indelible mark on the genre. One such luminary is Raheem the Dream, an influential figure whose talent, creativity, and dedication have propelled him to legendary status. In this article, we delve into the life and career of Raheem the Dream, exploring the profound impact he has had on hip hop and his enduring legacy.

Raheem the Dream emerged as a pioneer of Southern hip hop during the late 1980s and early 1990s. Hailing from Atlanta, Georgia, he played a crucial role in shaping the region’s rap scene.

His unique blend of catchy hooks, energetic delivery, and distinct Southern style set him apart from his peers, paving the way for the subsequent success of Southern hip hop artists.

Throughout his career, Raheem the Dream blessed the airwaves with chart-topping hits that became anthems for a generation.

Tracks like “Do the Damn Thing” and “U Don’t Know U Betta Ask Somebody” showcased his ability to captivate listeners with infectious beats and catchy lyrics. Additionally, his collaborations with fellow artists, such as Kilo Ali and MC Shy D, further solidified his influence in the hip hop community.

Beyond his success as a rapper, Raheem the Dream ventured into entrepreneurship, establishing his own record label, Tight 2 Def Music. This move not only allowed him to maintain creative control over his music but also provided a platform for aspiring artists to showcase their talents. His entrepreneurial spirit and dedication to uplifting others have left an indelible impact on the industry.

Raheem the Dream’s journey from humble beginnings to becoming a respected figure in hip hop serves as an inspiration to aspiring artists. Through his hard work, determination, and unwavering passion for his craft, he has become a role model for those who seek to make their mark in the music industry.

Raheem the Dream’s influence continues to reverberate through the realms of hip hop, even as the genre evolves and transforms.

His contributions have paved the way for subsequent generations of Southern hip hop artists, who draw inspiration from his trailblazing career.

Raheem the Dream’s impact on hip hop cannot be overstated.

From his groundbreaking hits to his entrepreneurial ventures and role as a mentor, he has solidified his place as a true legend of the genre. As we celebrate his remarkable contributions, we pay homage to his enduring legacy and the lasting influence he has had on the world of hip hop.

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Carlos Rico Walker, known to the world as Shawty Lo, left an indelible mark on the music industry during his short but impactful career. Born on March 22, 1976, in Atlanta, Georgia, Shawty Lo emerged as a force in the Southern hip-hop scene, captivating audiences with his unique style and profound contributions to the genre. His untimely passing on September 21, 2016, left a void in the world of music, but his legacy continues to thrive.

From Humble Beginnings to Musical Heights Shawty Lo's journey began as a founding member of the Southern hip-hop group D4L, where his talents as a rapper, songwriter, and record producer flourished. He swiftly captured attention as an Atlanta business owner, his venture, D4L Records, becoming a platform for his musical endeavors. In 2006, D4L's single "Laffy Taffy" skyrocketed to the top of the Billboard Hot 100, attaining platinum status twice.

In 2007, Shawty Lo embarked on a solo career, releasing his debut single "Dey Know."

This move showcased his individual prowess and affirmed his position as a leading figure in the rap industry. His debut solo album, "Units in the City," unleashed in 2008, boasted collaborations with fellow artists and showcased his unique creative direction.

An Iconic Path Forward Shawty Lo's influence extended beyond his music. He ventured into reality television with "All My Babies' Mamas," a show that gave a glimpse into his life.

Although the show faced its share of day to day controversies, it revealed his multi-faceted persona and his willingness to share his life with his fans.

A Life Cut Short Tragedy struck on September 21, 2016, when Shawty Lo’s life was tragically cut short in a car accident in Fulton County, Georgia. He was just 40 years old at the time of his passing, leaving behind a legacy that had forever altered the hip-hop landscape.

Honoring a Legend Shawty Lo’s impact reverberates through the music he created, the lives he touched, and the memories he forged. His contributions to the genre continue to inspire aspiring artists and captivate hip-hop enthusiasts worldwide. His music remains a testament to his artistry, creativity, and the powerful emotions he infused into his work.

From the founding days of D4L to his solo endeavors and his distinctive journey on reality television, Shawty Lo’s legacy is a mosaic of talent, dedication, and the ability to connect with audiences on a profound level.

As we remember Shawty Lo, we celebrate his accomplishments, his music, and the mark he left on the world of hip-hop. While his physical presence may no longer be with us, his artistic spirit lives on through his timeless tracks, reminding us that true icons never fade away.

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Shawty Lo and D4L

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Pioneers of Southern Snap Music

n November 2005, Shawty Lo and the Atlanta-based hip hop group D4L made waves in the music industry with the release of their debut album, “Down for Life.” The album not only introduced the world to D4L’s unique brand of snap music but also solidified their status as pioneers in the Southern hip hop and R&B scenes.

The impact of D4L’s music was further solidified by the multiple awards and recognitions they received from the Recording Industry Association of America (RIAA). The success of “Laffy Taffy” and the “Down for Life” album garnered gold and platinum certifications, underscoring the group’s commercial triumph and cultural significance.

At the forefront of the group was Shawty Lo, a charismatic and talented rapper who captivated listeners with his distinctive voice and catchy hooks. Alongside fellow members Fabo, Stoney, and Mook-B, D4L brought a fresh and innovative sound to the music landscape.

Beyond their chart-topping success, D4L’s influence extended beyond the music itself. They played a pivotal role in putting Atlanta’s hip hop scene on the map, paving the way for future artists from the region. Their distinctive sound and style influenced a new generation of musicians, who sought to emulate their success and create their own mark in the industry.

The breakout single from “Down for Life,” titled “Laffy Taffy,” became an instant sensation. The infectious track showcased D4L’s signature style, characterized by sharp hooks, simple euphemisms, and a heavy Southern influence. “Laffy Taffy” quickly climbed the charts, ultimately reaching the number one spot on the prestigious Billboard Hot 100. This achievement marked a significant milestone for the group and the genre as a whole.

The success of “Laffy Taffy” not only propelled D4L into the mainstream but also demonstrated the immense popularity and potential of snap music. With its infectious beats and catchy lyrics, snap music quickly became a cultural phenomenon, captivating audiences with its dance-friendly tunes and distinctive Southern sound.

Tragically, Shawty Lo passed away in 2016, leaving behind a lasting legacy as a pioneer of Southern snap music. His contributions to the genre, alongside the rest of D4L, cannot be understated.

Their groundbreaking achievements and unique sound continue to resonate with fans and shape the landscape of hip hop and R&B. As we look back on the impact of Shawty Lo and D4L, it is clear that they played a crucial role in changing the course of music history. Through their innovative approach to snap music and their chart-topping success, they not only entertained audiences but also pushed the boundaries of what Southern hip hop could achieve.

Their influence can still be felt in the music of today, reminding us of their status as pioneers in the genre.

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Fabo: The Triumphant Return of an Atlanta Icon

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A Journey Rooted in Passion Born on November 30, 1983, in Atlanta, Georgia, Lefabian Williams, known by his stage name Fabo, is more than just a rapper; he’s a creative force to be reckoned with. From an early age, Fabo’s deep connection to music was evident, as he used his talents to entertain those around him, from his siblings to his church choir. His roots in Bankhead Court Apartments painted the backdrop for his musical evolution.

However, life took a different turn, leading Fabo down a path he couldn’t have anticipated. After a stint in Perry Homes Community and a two-year prison sentence, Fabo emerged with a newfound determination.

It was during his time behind bars that he honed his rapping skills, paving the way for his return to Bankhead with a renewed purpose.

An Unmistakable Style Fabo’s artistic journey was marked by a unique delivery that became synonymous with his name. His signature “OHHHH” became an unmistakable element of his style, setting him apart in a sea of artists. As a key member of D4L, Fabo’s impact was magnified, with the group’s major hit “Laffy Taffy” propelling them to national recognition.

The Comeback: We Amongst You

scene with a triumphant comeback. His mixtape “We Amongst You” serves as a testament to his resilience, creativity, and unwavering dedication to his craft. The single “Catch Me on that Molly” showcases his signature style and reaffirms his status as an artist who defies convention and pushes boundaries.

A Message of Giving Central to Fabo's identity is his 'Gik'ed Out' philosophy: 'Give Instead of Kill.' This ethos, which he carries with pride, reflects his desire to contribute positively to the world around him. Beyond the music, Fabo's mission is to inspire and uplift, making a lasting impact on the lives he touches.

A Collaborative Spirit Fabo's influence extends beyond his solo work. As both an MC and producer, he has collaborated with a diverse array of artists, from Young Jeezy to R. Kelly. These collaborations not only showcase his versatility but also underscore his position as an industry powerhouse.

A Global Impact Fabo's reach extends beyond the confines of Atlanta.

He proudly performed for United States Troops on military bases in Iraq, Germany, and Japan, using his art to connect with and uplift those who serve.

As Fabo embraces this new chapter in his artistic journey, the GIK philosophy remains steadfast in his soul. With a remarkable legacy behind him and a promising future ahead, Fabo's return marks an exciting moment in the world of music. His ability to captivate, inspire, and transcend genres cements

After a brief hiatus, Fabo returns to the music scene with a triumphant comeback. His mixtape WWW.ATLPLUSMAGAZINE.COM

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Polow Da Don The Multi-Talented Force Shaping Hip-Hop and Black Music

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amal Jones, widely known by his stage name “Polow Da Don,” is a multitalented artist who has made significant contributions to the evolution of hip-hop and black music. With his skills as a lyricist, record producer, writer, and A&R executive, Polow Da Don has left an indelible mark on the industry.

Polow Da Don’s journey in the music industry began as a rapper, but it was his foray into production that truly set him on a path to success.

His talent as a producer caught the attention of Interscope Records President Jimmy Lovine when his first beat tape made its way to him.

This fortuitous encounter served as a turning point in Polow Da Don’s career and paved the way for his rise as a prominent producer.

Throughout the years, Polow Da Don has collaborated with numerous top artists, lending his production expertise to their projects. His diverse discography boasts a wide range of hit records, showcasing his versatility and ability to adapt to different musical styles. Artists such as Nicki Minaj, Usher, 50 Cent, and Lil Wayne have all benefited from his production prowess, with their songs elevated by his innovative beats.

What sets Polow Da Don apart as a producer is his meticulous attention to detail and his commitment to pushing the boundaries of sound.

His productions are known for their unique textures, layered arrangements, and infectious melodies that captivate listeners.

Additionally, his skills as a writer and lyricist add depth and storytelling to his collaborations, further enhancing the impact of the songs he works on.

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Polow Da Don is renowned for his abilities as a hypeman. His distinct vocal style can be heard on many of his productions, adding an extra layer of energy and excitement to

the songs. His hypeman skills have become a signature element of his work, further contributing to the overall success and impact of his productions.

ATL+ 50 YEARS OF HIP-HOP Polow Da Don’s contributions have not gone unnoticed in the music industry. He has received numerous accolades, including Grammy nominations and awards for his production work. His talent and creativity have earned him the respect and admiration of his peers and music lovers worldwide.

In addition to his work in the studio, Polow Da Don has also made a name for himself as an A&R executive. His keen ear for talent has led him to discover and mentor aspiring artists, providing them with opportunities to showcase their skills and break into the industry. His role as an A&R executive has further solidified his position as a tastemaker and influential figure in the music business.

Polow Da Don’s contributions to hip-hop and black music go beyond his individual successes. His work has played a significant role in shaping the sonic landscape of the industry, and his collaborations have elevated the careers of countless artists. His dedication to pushing boundaries, his mastery of production, and his dynamic presence as a hypeman make him a force to be reckoned with in the music world.

As a lyricist, record producer, writer, and A&R executive, Polow Da Don has left an indelible mark on the evolution of hip-hop and black music. His innovative productions, infectious beats, and unmatched hypeman skills have made him a highly respected and sought-after figure in the industry. Whether behind the scenes or on the mic, Polow Da Don’s contributions continue to shape the landscape of music as we know it.

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Kimberly Parks, also known as KP, has established a strong presence and garnered respect in the media and entertainment industry for over three decades. Her extensive experience includes working with and meeting renowned celebrities such as Jagged Edge, Young Joc, DJ Greg Street, Deitrick Haddon, Zaytoven, Bow-Wow, Mz. Shyneka, Bob Whitefield, Ron Heard (DEF Jam), Daboydame (CMG Label), Tony Terry, Michael Kolyar, Marvin Dixon, Councilman Dupree Kelly, Route Runna, Radio personality DJ Sturgess, and DJ Jelly, just to name a few.

KP’s brand management expertise goes beyond her celebrity connections. As the founder of Pretty Girl Work Consulting Firm, she is dedicated to empowering visionary individuals and providing them with the necessary branding and media exposure to elevate their careers. In 2023, KP aims to solidify her position as one of the most sought-after and highly valued female publicists in today’s society.

With a vast network of over 700 DJs, various radio and podcast platforms, as well as multiple magazine publications, KP has cultivated extensive connections in the industry. Her mission is to leverage these relationships to ensure her clients receive the maximum exposure and recognition they deserve.

KP’s commitment to her clients’ success and her ability to navigate the dynamic media landscape make her a trusted and influential figure in the industry. With her guidance and strategic approach to brand management, clients can expect to reach new heights and achieve their career goals.

In the realm of professional success, it is often said that “it’s notabout what you know but who you know.” This statement emphasizes the significance of having a strong network and connections that can facilitate positive changes and opportunities for growth.

While knowledge and expertise are undeniably important, the power of networking lies in the ability to tap into a vast pool of resources, experiences, and influential individuals. Building relationships with the right people can open doors, provide valuable insights, and create pathways to success that may have otherwise remained inaccessible. well-connected individual with a diverse network possesses the ability to introduce new connections, offer mentorship, provide recommendations, and create collaborations that can propel one’s career or business forward. These connections can bring forth well-connected individual with a diverse network 146

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possesses the ability to introduce new connections, offer mentorship, provide recommendations, and create collaborations that can propel one’s career or business forward. These connections can bring forth fresh perspectives, collaborations, and opportunities that may have a transformative impact on one’s professional trajectory.

However, it is essential to recognize that networking is not just about self-interest but also about fostering meaningful and mutually beneficial relationships. By actively engaging with others, being authentic, and offering support, individuals can cultivate a network that thrives on trust, reciprocity, and shared goals.

Ultimately, while knowledge and skills are vital, the power of networking lies in its capacity to amplify and enhance those talents. It is through meaningful connections and a strong network that individuals can find new avenues for growth, expand their horizons, and create lasting impact in their respective fields.

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