LA Life Magazine SUMMER 2021 | ISSUE 4 | VOLUME 1
For this iteration of Truth Be Told, Cave and Faust worked together to create a video that animates the text, filling the screen with larger-than-life words coming in and out of the frame that eventually assemble themselves into the phrasing TRUTH BE TOLD. Throughout, a figure darts in and out of the screen dressed in one of Cave's signature Soundsuits—specially crafted sculptural costumes made from unexpected materials that are activated through movement. While the video is silent, one can imagine the clamoring sounds of the suit as it moves with the figure's anxious and imploring performance. Cave and Faust's work uses a graphic and polished design aesthetic, strategically redeploying the language of advertising that dominates billboards and digital outdoor media. Truth Be Told challenges us to confront difficult but necessary truths that define our era, and so much of American history, and opens up the way we might think about the possibilities of the public sphere. "We're proud to partner with Nick Cave to amplify his powerful work across the country. It is fitting that Truth Be Told launched in West Hollywood, a city specifically established to create a haven for free expression, civil rights, and creativity. The nationwide expansion on July 4th is timely and celebrates our collective pursuit of the ideals of justice and liberty," said Pete Scantland, CEO of Orange Barrel Media.
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Key Facts and Figures: Nick Cave Truth Be Told, 2021 Designed in collaboration with Bob Faust Color video; 30 sec. Edited by Nolan Collaborative Commissioned for OBM and the City of West Hollywood and originally exhibited on the Sunset Strip July 4, 2021 – August 30, 2021
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In your opinion, how has the “labor shortage” affected the hospitality industry as a whole and specifically here at Four Seasons Hotel Atlanta? I can speak anecdotally, with a perspective from my almost 20 years in the hospitality industry in Florida – a state where travel and tourism is the leading economic driver and jobs producer. Hospitality is a human action… a warm smile with kind eyes, intuitive observations that lead to harmonious comforts and personalized experiences that become long-lasting memories. Most often, it takes a team of dedicated individuals each owning minute details to deliver the type of magical encounters that become long-lasting memories. If done right, this can lead to the foundation of new loyal customers and ambassadors. There is no doubt that a labor shortage can negatively impact the human interaction quintessential to the hospitality industry. However, I’ve personally witnessed the genuine passion of individuals whose dream job is to work at a prestigious company, like Four Seasons Hotel Atlanta – and any job opening has been met with dozens if not hundreds of qualified applicants wanting to begin their own career journey, here. At Four Seasons Hotel Atlanta, our team has always prioritized the guest experience with a genuine passion. In order to ensure our guests continued to receive the superior quality experience they had come to expect from the Hotel, our leadership worked with Four Seasons properties that had not yet re-opened to welcome their team members to Atlanta. This process allowed us to have key positions filled with Four Seasons team members from other cities across the country, who are already familiar with the high-standards of the brand, and train those who were hired to permanently fill those roles before returning to their home properties. Unless, they decided to move to Georgia – which some did! When I moved to Georgia in October 2020, it was a time of great transition and uncertainty in the world. Pre-vaccines, elections, and on a personal level, moving my husband and two toddlers to a new state. While I have been told seemingly nostalgic stories of the grand events and special experiences from pre-pandemic days, I have been pleasantly surprised by how many guests were still visiting the hotel and hosting intimate gatherings. I think a lot of it had to do with Georgia being “open for business.” With that said, the Hotel took great action to ensure the comfort and safety of our guests by following the policies set forth in the brand’s Lead With Care guidelines. From my point of view, I observed that our guests trusted the brand and the people at Four Seasons Hotel Atlanta to deliver a quality experience for their weddings, events and business meetings.
Is there anything additonal that you'd like our readers to know? At Four Seasons Hotel Atlanta, we welcome our guests as if they are family – with a friendly hello and genuine smile. “The Golden Rule,” defined as treating others as we wish to be treated ourselves, is the foundation of the Four Seasons brand. We genuinely love to make our guests feel welcome by connecting to our community and people and sharing our craft with others to enjoy. When visiting the Hotel, I invite you to strike-up a conversation with our teamembers. They are approachable, brilliant people with interesting stories, who love to create magical memories. Nothing brings us more joy than delivering an exceptional guest experience.