ACVB Board Presentation | 9-24-14

Board of Directors Meeting Atlanta Convention & Visitors Bureau 8:00 a.m., Wednesday, September 24, 2014 College Football Hall of Fame and Chick-fil-A Fan Experience

Call to Order Chris Womack Chairman of the Board and Executive Committee

Welcome John Stephenson President & CEO

Atlanta Hall Management College Football Hall of Fame and Chick-fil-A Fan Experience

Destination Report Mark Vaughan EVP/CSO

Atlanta Occupancy – August 2014 August 2014 YTD Occupancy

2013

2014

ACVB Tax Revenue District

68.2%

72.5%

Hotels w/500+ rooms

66.2%

71.8%

Hotels within 1-mile radius of GWCC

65.9%

70.3%

Metro Atlanta

64.6%

70.1%

Source: STR

Key Sales Activities • Currently through August we are at 103% of our room night goal and 105% of our lead goal • Demand share growth (August)+.18 (5.60%) in the top 25 markets and +.27 (8.69%) in the top 15 Direct Sales Events • • • • • • •

SportsLink ASAE Summit Awards IMEX Trade Show Gold ASAE Five Star Rejuvenate World Travel Market

Chicago Washington Las Vegas Dana Point Phoenix Atlanta London

Current Major Bookings for Future Years

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August 2014 Bookings

Additional Rooms

8,885

Grand Total

69,893

2014 YTD Bookings

Additional Rooms Grand Total

117,338 1,045,989

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

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Financial Report Gregory Pierce EVP/CAO/CFO

ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST

THROUGH AUGUST 31, 2014

CONSOLIDATED

CONSOLIDATED

2014

2014

2013

2014

2014

2014

ACTUAL

BUDGET

ACTUAL

YTD

FULL YR

FULL YR

YTD

YTD

YTD

VARIANCE

BUDGET

FORECAST

SUPPORT & REVENUE Public Sector

13,972,699

12,744,201

12,722,914

1,228,498

18,732,000

19,182,000

Private Sector

4,215,547

3,598,126

3,676,654

617,421

9,807,278

9,810,000

18,188,246

16,342,327

16,399,568

1,845,919

28,539,278

28,992,000

5,464,050

5,495,383

5,230,232

31,333

8,333,410

8,331,500

525,424

471,843

480,896

(53,581)

908,510

910,000

Direct Promotional Expense

9,607,337

8,849,110

8,877,005

(758,227)

17,563,169

17,988,169

Capital Expense

1,075,062

1,051,915

1,058,239

(23,147)

1,543,000

1,541,500

16,671,873

15,868,251

15,646,372

(803,622)

28,348,089

28,771,169

1,516,373

474,076

753,196

1,042,297

191,189

220,831

TOTAL SUPPORT & REVENUE

EXPENSE Payroll & Related Expense Other Operating Expense

TOTAL EXPENSE

EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE

Marketing Update Andrew Wilson EVP/CMO

MARKETING DASHBOARD Goal

Actual YTD

YTD vs Goal

Atlanta.net Traffic (Site Visits)

2,180,689

2,419,114

10.9%

Page Views

8,485,850

8,149,247

-4.0%

Referrals to Member Sites

1,156,227

804,474

-30.4%

21,224,399

40,306,926

89.9%

660,000

686,795

4.1%

Leisure Campaigns

10,162,179

13,407,815

31.9%

Group Campaigns

5,118,059

10,110,832

97.6%

Social Media Reach

eNewsletter Impressions

Campaign Impressions

MARKETING DASHBOARD Year Ago

Actual YTD

YTD vs YA

Traffic (Site Visits)

2,291,833

2,419,114

5.6%

Page Views

8,355,424

8,149,247

-2.5%

Referrals to Member Sites

1,070,918

804,474

-24.9%

13,939,733

40,306,926

189.2%

836,565

686,795

-17.9%

1,020,897

13,407,815

1213.3%

734,589

10,110,832

1276.4%

Atlanta.net

Social Media Reach

eNewsletter Impressions

Campaign Impressions Leisure Campaigns Group Campaigns

Buckhead Atlanta Rocell Viniard Regional Marketing Director OliverMcMillan Mary Kathryn Wells Marketing Director Buckhead Atlanta

Lenox Square/Phipps Plaza Sharon Polonia EVP-Leasing Simon

ATLANTA CONVENTION & VISITORS BUREAU BOARD OF DIRECTORS MEETING SHARON POLONIA, EXECUTIVE VICE PRESIDENT - LEASING

AUGUST 2014

RENOVATION PHIPPS PLAZA & LENOX SQUARE

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WHO IS SIMON? • Global leader in retail real estate ownership, management and development • IPO in 1993 • Largest REIT in the world by equity market capitalization • Generate annual retail sales of approximately $65 billion in our U.S. portfolio alone • Only retail real estate company in the S&P 100 • One of the most valuable U.S. companies • Headquartered in Indianapolis with over 1,000 employees in the home office • Fortune’s Most Admired Real Estate Company 5X in past decade

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PORTFOLIO WITH SCALE AND DIVERSITY VALUE

PREMIUM OUTLETS

LUXURY

THE MILLS

REGIONAL MALLS

LUXURY MALLS

• Unique position as property owner, manager, and developer • Ownership and interests in 209 U.S. properties with 183 million sf of retail real estate • Variety of retail formats and consumer price points from value to luxury assets • Largest owner globally of regional malls and outlet centers • 20 Premium Outlets in Asia, Europe, Canada and Mexico

• Ownership interests in Europe through investments in Klépierre and McArthurGlen

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HISTORY AT LENOX SQUARE 1959 – OPEN AIR CENTER

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HISTORY AT LENOX SQUARE 1959 – RIBBON CUTTING

1959 – DAVISON’S DEPARTMENT STORE

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2014 RENOVATION PROJECT OVERVIEW • Comprehensive renovation of Peachtree Road entrance, new glass covered valet and drop-off area, and redesigned two-story façade • New retail line-up at the main entrance including the addition of Nike and three new restaurants: True Food Kitchen, Zinburger Wine & Burger Bar and The Cheesecake Factory • Comprehensive renovation transformed the food court into the Lenox Square Fashion Café, a beautiful new dining area with enhanced lighting features and new tenants • Added new exterior patio with additional seating as well as furniture, electronic charging portals and banquet seating throughout the mall • Atrium enhancements include the addition of a state-of-the-art 13’x18’ rotating digital media screen • New small shop retailers include UGG® Australia, Sperry Top-Sider, Karen Millen and Sprinkles Cupcakes

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EXTERIOR BEFORE

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EXTERIOR TRANSFORMED

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EXTERIOR BEFORE

TRANSFORMED

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INTERIOR BEFORE

TRANSFORMED

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INTERIOR TRANSFORMED

50

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NEW BRAND CAMPAIGN • Modern. Simple. Refined. Flexible. Timeless.

52

PROJECT OVERVIEW Renovation • New grand chandelier in Court of the South • All new luxury furniture and holiday décor • Updated railing system and warm wood accents throughout the interior • Upgraded and energy-efficient LED lighting • Upgraded guest services booth • Improved parking deck vestibules, including flooring, lighting and automatic doors The Domain at Phipps Plaza • 319 luxury residential units opening Spring 2016 • Amenities will include yoga courts, a health club, an outdoor pool, dog park / washing stations and more AC Hotel by Marriott • 166-room hotel to be located at the corner of Peachtree Road and Wieuca Road opening Winter 2016 • 90 locations in Spain, Portugal, Italy and recently announced North American development plan • Hotel concept is very contemporary, targeting millennial business travelers. Sleek, sophisticated European-inspired aesthetics in the hotel rooms and lobby area

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EXTERIOR – PEACHTREE FAÇADE TRANSFORMED

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COURT OF THE SOUTH BEFORE

TRANSFORMED

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COURT OF THE SOUTH BEFORE

TRANSFORMED

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MONARCH COURT BEFORE

TRANSFORMED

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PARKING DECK INTERIOR VESTIBULES BEFORE

TRANSFORMED

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DOMAIN AT PHIPPS PLAZA LUXURY RESIDENTIAL DEVELOPMENT

OPENING SPRING 2016

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AC HOTEL BY MARRIOTT AC HOTEL BUCKHEAD

OPENING WINTER 2016

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President’s Report William Pate President & CEO

Old Business

New Business

Adjourn