September 16, 2015 board of directors meeting presentation

BOARD OF DIRECTORS MEETING WEDNESDAY, SEPTEMBER 16, 2015 | 8:00 a.m.

GEORGIA DOME

Presentation was emailed to all board members on Tuesday, September 15, 2015. Please check your email for link to presentation.

CALL TO ORDER DARYL EVANS CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE

WELCOME CARL ADKINS GENERAL MANAGER GEORGIA DOME

DESTINATION REPORT MARK VAUGHAN EVP & CSO

Atlanta Occupancy – July 2015 July 2015 YTD Occupancy

2014

2015

ACVB Tax Revenue District

72.2%

75.2%

Hotels w/500+ rooms

71.6%

75.6%

Hotels within 1-mile radius of GWCC

70.0%

74.6%

Metro Atlanta

69.9%

72.9%

Source: STR

Key Sales Activities • Currently through August we are at 102% of our room night goal and 112% of our lead goal • Demand share growth (May)+.09 (5.81%) in the top 25 markets Direct Sales Events • Student Youth Travel • Trade Show Executive Gold 100 • ASAE Annual Five Star • Tour Championship • ASAE Summit Awards • IMEX • China – U.S. Leadership Conference • UK sales mission

Branson, MO Sana Barbara W. Palm Beach Atlanta Washington Las Vegas Los Angeles UK

MAJOR GROUPS FOR FUTURE YEARS

Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

August 2015

Additional Rooms

2,551

Grand Total

49,589

2015 YTD

Additional Rooms Grand Total

127,057 1,049,959

FINANCIAL UPDATE GREGORY PIERCE EVP/CAO/CFO

ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH AUGUST 31, 2015 CONSOLIDATED 2015 ACTUAL YTD

2015 BUDGET YTD

2014 ACTUAL YTD

2015 YTD VARIANCE

SUPPORT & REVENUE Public Sector Private Sector

14,557,350 2,450,572

13,700,293 2,625,000

14,019,333 4,174,151

857,057 (174,428)

TOTAL SUPPORT & REVENUE

17,007,923

16,325,293

18,193,484

682,630

5,259,820 476,085 8,051,590 1,095,810

5,591,217 489,141 8,239,101 1,081,115

5,452,070 492,241 9,664,413 1,062,837

331,397 13,056 187,511 (14,695)

14,883,305

15,400,574

16,671,562

517,269

2,124,617

924,719

1,521,923

1,199,898

EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense TOTAL EXPENSE EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE

CONSOLIDATED 2015 FULL YR BUDGET

2015 FULL YR FORECAST

SUPPORT & REVENUE Public Sector Private Sector

19,698,365 9,792,603

20,417,500 10,275,000

TOTAL SUPPORT & REVENUE

29,490,968

30,692,500

EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense

8,742,222 973,510 17,938,534 1,575,000

8,711,000 966,150 18,888,534 1,575,000

TOTAL EXPENSE

29,229,266

30,140,684

261,702

551,816

EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE

MARKETING UPDATE ANDREW WILSON EVP/CMO

ATLANTA.NET

SITE VISITS

-1% vs. Goal

YTD 2015 as of End of August

ATLANTA.NET

PAGES PER VISIT

vs. Year Ago

-10% vs. Goal

YTD 2015 as of End of August

SOCIAL MEDIA

YTD 2015

GOALS

as of End of August

GOAL

Awareness

ACTUAL

29,400,000 29,907,373

VS. GOAL

+1.7%

Earned media impressions

GOAL

Brand Affinity Total Engagement: shares, likes, comments, mentions

242,732

ACTUAL

VS. GOAL

229,790

-5.3%

ATLANTA.NET

PLATFORMS OVERVIEW

August 2015 Impressions by Platform

6%

Facebook

Increase of 15,823 Total Fans / Followers

Google+

Twitter Pinterest

SOCIAL MEDIA

BENCHMARKING ACTIVITY

Local Media Outlets

Best in Class DMOs

July 2015

ATLANTA.NET and Social Media

PLATFORM DEMOGRAPHICS

37% 63%

Age

SPORTS OVERVIEW

DAN CORSO EXECUTIVE DIRECTOR ATLANTA SPORTS COUNCIL

HOSPITALITY HALL OF FAME AMY PATTERSON VICE PRESIDENT

PRESIDENT’S REPORT E

WILLIAM PATE PRESIDENT & CEO

OLD BUSINESS E

GREGORY PIERCE

2015 Election of Board Member to the Executive Committee •

Nancy Oswald

Ruth’s Chris

2017

NEW BUSINESS

ADJOURN