ACVB EXECUTIVE COMMITTEE MEETING
Thursday, March 27, 2025
ACVB Board Room
CALL TO ORDER
Erica
Qualls-Battey
Chair, Board of Directors
DESTINATION REPORT
Charlene Lopez
EVP/CSO
Atlanta Hotel Occupancy – February YTD
4 groups booked YTD in 2025
Direct Sales Events
• Business Events IW – April 7-10 Washington, D.C.
• IAEE Women’s Leadership Forum – May 1-2 National Harbor, MD
• Update D.C. – June 10-12 Washington, D.C.
FINANCIAL REPORT
Gregory Pierce EVP/CAO/CFO
MLB ALL-STAR GAME UPDATE
Jim Smith
Senior Vice President, Business Strategy Atlanta Braves
• The All-Star Game and Home Run Derby continue to be the most-watched All-Star event and skills event in sports.
• The 2024 All-Star Game presented by Mastercard averaged over 7.4M viewers on FOX.
• The 2024 T-Mobil Home Run Derby on ESPN and ESPN2 drew an average viewership of over 5.4M.
• Close to 120,000 people visited the Capital One AllStar Village over All-Star weekend.
All-Star Schedule
Capital One All-Star Village
Event Space
Tentpole Announcements
• All-Star Week Schedule of Events (Feb./March)
• All-Star Legacy Projects (April/May)
• Capital One All-Star Village Tickets On-Sale & Unveiling (April)
• All-Star Saturday Tickets (May)
• Celebrity Softball Rosters (June-July)
All-Star Ambassadors
Guest Services
Staff Experience
- Game Day Staff Training (July 7th-9th)
- All-Star Staff Reward & Recognition Program
Fan Experience Evaluation
- All-Star Event Audit with Evolved Experience Solutions (EES)
Accessibility & Inclusion
- Accessibility Map
- Third-party Collaboration
- KultureCity Sensory Spaces & Bags
Braves Special Events
THANK YOU
INTERNATIONAL VISITATION UPDATE
Brandon Barnes
Senior Director, International Tourism Sales
International Visitation
Visits to Atlanta by region of origin, 2024 Percent
Visits from top 15 markets of origin for Atlanta, 2024
Source:
Source:
Growth Projections
International Spending
Spending in Atlanta by region of origin, 2024
Percent of total
Spending by top 15 markets of origin for Atlanta, 2024
Source: Tourism Economics
Source: Tourism Economics
Top Destination Markets
International Flights
• 117 international flights per day
• Flights from 81 destinations in 46 countries
• New routes include Naples, Brussels, Abu Dhabi, Marrakech and Accra
Conventions with Significant International Attendance
Trade Shows, Sales Missions and FAM Trips
• IPW
• Travel South International Showcase
• Brand USA Travel Week U.K. and Europe
• Brand USA India Sales Mission
• IITA Annual Summit
• Travel South Brazil Road Show
• Brand USA South Korea Sales Mission
• U.K. and Ireland Sales Event
• International Receptive Sales Calls
Rhythms of the South
PRESIDENT’S REPORT
William Pate President and CEO
OLD BUSINESS
2025 BOARD ELECTIONS
Joanne Mello
Southern Company Gas
*2026
Will Ramsey
Georgia Aquarium
*2026
Kate Walker
Equifax
*2026
NEW BUSINESS
