March 23 2017 executive committee meeting presentation 032317 final

ACVB EXECUTIVE COMMITTEE MEETING THURSDAY, MARCH 23, 2017 | 8:00 a.m.

ACVB BOARD ROOM

CALL TO ORDER CHRIS COAN CHAIR, BOARD AND EXECUTIVE COMMITTEE

DESTINATION REPORT MARK VAUGHAN EVP/CSO

Atlanta Occupancy – February 2017 February 2017 YTD Occupancy

2016

2017

ACVB Tax Revenue District

71.9%

70.6%

Hotels w/500+ rooms

76.9%

75.4%

Hotels within 1-mile radius of GWCC

73.8%

71.7%

Metro Atlanta

67.4%

66.2%

Source: STR

Key Sales Activities • Through February we are 94% of our room night goal and 108% of our lead goal Direct Sales Events • Envision • Conference Direct Partner • Travel South • Sports Commissions • PCMA Foundation • MPI Kansas City • XDP – ASAE • HelmsBriscoe

Cleveland Baltimore Branson, Missouri Sacramento Washington, D.C. Kansas City Washington, D.C. Chicago

Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

February 2017

Additional Rooms

10,350

Grand Total

113,834

2017 YTD

Additional Rooms

11,550

Grand Total

239,487

Demand Share

Top 25 Markets Luxury & Upper Upscale

MONTHLY

YTD

Source: STR

MAJOR GROUPS FOR FUTURE YEARS

FINANCIAL UPDATE GREGORY PIERCE EVP/CAO/CFO

FINANCIAL REPORT • The first financial statements issued each year are through the end of the first quarter, and then monthly through the rest of the year; therefore, we are providing this very brief summary.

• The STR reports hotel room revenue in City of Atlanta up 3.2% through the end of February.

• We projected hotel room revenue would be up 3% in 2017 over 2016 for the full year.

• Our internal revenue of expenses through February reveal no issues or concerns.

MARKETING UPDATE ANDREW WILSON EVP/CMO

ATLANTA.NET

END of FEB 2017 YTD

SITE VISITS

MOBILE SHARE

YTD Monthly Average

of Site Visits

+0% YoY 418,896

+ 9% YoY 418,285

500K

70%

54%

59%

2016 YTD

2017 YTD

450K 60% 400K 50%

350K 300K

40%

250K 30%

200K 150K

20%

100K 10% 50K 0K

0%

2016 YTD * 2017 Site Visit Goal still being determined

2017 YTD

ATLANTA.NET

END of FEB 2017 YTD

USER ENGAGEMENT YTD Index

142

*

vs. 2016

Weighting

Page Views/Visit Mobile

90

25%

Page Views/Visit Desktop & Tablet

95

20%

Soc. Media Engagement **

183

30%

Leisure Newsletter Open Rate

87

10%

Leisure Newsletter Sign-up

510

5%

Ad Clicks

146

5%

Member Clicks

87

5%

Weighted Index

142

* 2016 set as baseline = Index 100 ** Social Media Activity is the aggregate of Likes, Comments, Shares and similar activity across Facebook, Twitter, Instagram and Pinterest.

GOVERNMENT AFFAIRS UPDATE MARCUS MARGERUM VP, GOVERNMENT & COMMUNITY AFFAIRS

PRESIDENT’S REPORT E

WILLIAM PATE PRESIDENT & CEO

OLD BUSINESS GREGORY PIERCE

2017 Board Election New board members •

Anne Hydrick Kaiser »

VP

Georgia Power

2017

NEW BUSINESS

ADJOURN