March 22 2016 executive committee presentation

ACVB EXECUTIVE COMMITTEE MEETING TUESDAY, MARCH 22, 2016 | 8:00 a.m.

ACVB BOARD ROOM

CALL TO ORDER DARYL EVANS CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE

LEGISLATIVE UPDATE JAY MORGAN CEO, JL MORGAN CO.

CELEBRATION BOWL UPDATE JOHN GRANT, JR. EXECUTIVE DIRECTOR, ESPN EVENTS

ACVB Overview Presentation March 22, 2016

Based in Charlotte, NC, ESPN Events owns, manages and stages a number of top sporting events: FOOTBALL

BASKETBALL

2015 Celebration Bowl

Champion

VS.

Saturday, December 19, 2015 12:00 PM EST Georgia Dome Atlanta, GA

Mission Statement The Celebration Bowl is committed to providing the champions of the Mid-Eastern Athletic Conference and the Southwestern Athletic Conference, and their alumni, fans and sponsors a first-class bowl experience while continuing to celebrate the legacy, values and traditions of Historically Black Colleges and Universities.

Conference Information

Commissioner | Dennis E. Thomas, Ed. D About | Entering its 46th year of intercollegiate competition The MEAC declares champions in 8 men’s sports Notable Alumni | Deacon Jones – NFL Hall of Famer (South Carolina State), Shannon Sharpe – NFL Hall of Famer (Savannah State), and Rick Mahorn – NBA Champion (Hampton)

Commissioner | Duer Sharp About | Assembled in 1920 The SWAC has been the FCS leader in attendance 36 of the last 37 years Notable Alumni | NFL Hall of Famers: Jerry Rice (Mississippi Valley State), Walter Payton (Jackson State), and Michael Strahan (Texas Southern)

Headquarters: Norfolk, VA Bethune-Cookman

Daytona Beach, FL

Delaware State

Dover, DE

Florida A&M

Tallahassee, FL

Hampton

Hampton, VA

Howard

Washington, D.C.

Morgan State

Baltimore, MD

North Carolina Central

Durham, NC

Norfolk State

Norfolk, VA

North Carolina A&T

Greensboro, NC

Savannah State

Savannah, GA

South Carolina State

Orangeburg, SC

Headquarters: Birmingham, AL Alabama A&M

Huntsville, AL

Alabama State

Montgomery, AL

Alcorn State

Lorman, MS

Jackson State

Jackson, MS

Mississippi Valley State

Itta Bena, MS

Arkansas- Pine Bluff

Pine Bluff, AR

Grambling State

Grambling, LA

Prairie View A&M

Prairie View, TX

Southern University

Baton Rouge, LA

Texas Southern

Houston, TX

2015 Bowl Week Events Thursday, December 10 - ESPN College Football Awards Show College Football Hall of Fame - Team Announcement Press Conference Omni Hotel Wednesday, December 16 - Team Arrivals - Collegiate 100 Hack-A-Thon - Team Welcome Dinner Georgia Aquarium Thursday, December 17 - Male Youth Symposium/RACE (Jesse Owens) Screening | Regal Atlantic Station - Team Hospital Visit/Community Event Hughes Spaulding Children’s Hospital Visit - Center for Civil and Human Rights Tour (Team Function/Educational) - Kids/Ladies Day Out Functions - Team Kickoff Dinner College Football Hall of Fame

Friday, December 18 - College/Career Fair Georgia World Congress Center (GWCC) - Day 1 – Robotics Showcase Invitational GWCC - Celebration Bowl Welcome Event Delta Flight Museum Saturday, December 19 (Game Day) - Day 2 – Robotics First LEGO League Qualifier presented by Georgia Power GWCC - WSBTV – Game Day Event 10am -11am West Plaza Georgia Dome - Sports Center ESPN 10am – 12 Noon West Plaza Georgia Dome - Fanfest | Georgia Dome - MEAC vs SWAC | Georgia Dome 12:00 PM EST ABC - Post-Game Battle of the Bands 3:45 pm Georgia Dome

Community Impact  100 Black Men of Atlanta  Atlanta Falcons  Metro Atlanta Public School Systems  Boy Scouts  City of Atlanta Parks & Recreation Youth Football League  Black College Football Hall of Fame  Contributed more than $96,000 to Community Organizations & Schools

ARF Celebration Bowl Hotel Host Hotels Omni Hotel – Teams Marriott Marquis – MEAC Fans & School Band Hilton Hotel – SWAC Fans & School Band

Host Venues Georgia Aquarium Center for Civil and Human Rights College Football Hall of Fame

Youth Ticket Packages Atlanta Falcons // Hilton Hotels Hyatt Hotel // Georgia Dome Carr Investments // R.E. Dunn Winter Johnson Group

AFR Celebration Bowl Impressions 2015 AFR Celebration Bowl Impressions ABC • • • • • • • •

Total Pop Household Persons 2 – 99 Persons 18 – 34 Males 18 – 34 Persons 18 – 49 Males 18 – 49 Males 25 – 54

• • • • • • • • •

Black/ AA Audience Ratings Impressions Household 3.05 464,270 Persons 2 – 99 1.59 626,282 Persons 18 – 34 0.72 72,168 Males 18 – 34 0.94 43,470 Persons 18 – 49 1.06 192,506 Males 18 – 49 1.49 121,036 Males 25 – 54 1.79 128,632 Source: Nielsen Media Research, L+SD

Ratings 1.71 0.86 0.42 0.48 0.57 0.71 0.91

Impressions 1,993,232 2,559,509 287,982 165,667 717,730 447,787 531,273

AFR Celebration Bowl Impressions 2015 AFR Celebration Bowl Reach ABC • • • • • • • •

Total Pop Persons 2 - 99 Persons 18 - 34 Males 18 - 34 Persons 18 - 49 Males 18 - 49 Persons 25 - 54 Males 25 - 54

• • • • • • • • •

Black/AA Audience Persons 2 - 99 2,338,895 Persons 18 - 34 285,240 Males 18 - 34 198,303 Persons 18 - 49 779,639 Males 18 - 49 492,506 Persons 25 - 54 921,909 Males 25 - 54 575,027 Source: Nielsen Media Research, L+SD

• •

Overall 14.8 people tuned into the Celebration Bowl.

Black/AA P2+ tuned in almost 20 minutes longer- 55 minutes compared to the 36 average minutes viewed by P2+.

Reach 14,821,391 1,623,869 964,859 4,236,620 2,599,673 5,155,142 3,165,492

Minutes 36.27 30.53 28.36 33.21 33.94 33.88 34.29

54.71 37.51 33.42 44.79 45.33 45.81 42.83

AFR Celebration Bowl Impressions • • • • • • • • •

Pre-Bowl SportsCenter - ESPN Total Pop Ratings Impressions Household 0.42 483,611 Persons 2 – 99 0.18 548,448 Persons 18 – 34 0.25 170,288 Males 18 – 34 0.36 124,640 Persons 18 – 49 0.26 333,459 Males 18 – 49 0.40 252,291 Males 25 – 54 0.42 243,253

• • • • • • • • •

Black/ AA Audience Ratings Impressions Household 0.90 137,467 Persons 2 – 99 0.37 145,646 Persons 18 – 34 0.47 47,180 Males 18 – 34 0.77 35,257 Persons 18 – 49 0.52 93,297 Males 18 – 49 0.92 74,883 Males 25 – 54 0.96 69,167 Source: Nielsen Media Research, L+SD

Game Facts Teams: MEAC Champion – North Carolina A&T State University SWAC Champion – Alcorn State University Final Score: NCA&T 41 Alcorn 34 Game Attendance: 35,528 Attendance Ranking top 60% of all bowl games National TV Ratings: 1.7 13,973,000 total HH 2-99 AA Households Ratings: 3.05 626,282 total HH 2-99 College Football Bowl Ratings Rank 19 of 41 (top 54%)

Reach (P2+) 18 of 41 (top 56%) Ratings Bowl Games Played Before Dec. 31

Rank 8 of 26 (top 70%) Total Impressions est:

771,494,210 (Includes social media, online, digital •

Media Exposure Colleges Alcorn State North Carolina A&T Conferences MEAC SWAC Host City/Venue Atlanta/Georgia Dome

Exposure Time 3:25:40 3:32:22

0:56:22 0:53:08

Mentions 3,702 3,806

Exp Value $12,478,012.01 $12,550,545.54

Impressions 273,910,365 263,580,900

2,069 2,202

$3,844,383.24 $4,075,064.53

102,223,788 112,931,458

38

$241,038 (Game Day TV Only)

Note: Exposure sources includes: National Television, Radio/Streaming, Television news, Print Media, Internet News

•

For AFR Celebration Bowl Sponsorship Information…

John T. Grant Executive Director – Air Force Reserve Celebration Bowl ESPN Events – Atlanta Office john.t.grant@espn.com (404) 403-0296 cell (404) 799-4915 office

DESTINATION REPORT MARK VAUGHAN EVP/CSO

Atlanta Occupancy – February 2016 February 2016 YTD Occupancy

2015

2016

ACVB Tax Revenue District

71.7%

72.0%

Hotels w/500+ rooms

75.1%

76.9%

Hotels within 1-mile radius of GWCC

71.5%

73.8%

Metro Atlanta

68.1%

67.4%

Source: STR

Key Sales Activities • Through February 2016, we are at 97.3% of our room night goal and 115% of our lead goal • Demand share growth (January)-.05 (6.06%) in the top 25 markets Direct Sales Events • ASAE Great Ideas • Nat. Assn. Sports Commissions • ASAE Springtime • PCMA Foundation • RTO Summit West • ITB • Active America China

Colorado Springs Grand Rapids Washington Washington Marina Del Rey Berlin Fort Worth

MAJOR GROUPS FOR FUTURE YEARS

Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

February 2016

Additional Rooms Grand Total

6,633 209,502

2016 YTD

Additional Rooms Grand Total

9,091 331,643

MARKETING UPDATE ANDREW WILSON EVP/CMO

ATLANTA.NET

END of FEB 2016 YTD

MOBILE SHARE

SITE VISITS

of Site Visits

+ 6% YoY 790,700

+ 13% YoY 835,800

900K

60%

48%

54%

2015 YTD

2016 YTD

Goal

800K

50% 700K 600K

40%

500K 30% 400K 300K

20%

200K 10% 100K 0K

0%

2015 YTD

2016 YTD

ATLANTA.NET

END of FEB 2016 YTD

USER ENGAGEMENT Index

100 vs. 2015

Weighting

PV/Visit Mobile

90

20%

PV/Visit Desktop & Tablet

98

20%

Soc. Media Engagement *

119

30%

Newsletter Open Rate

108

10%

Newsletter Sign-up

12

5%

Ad Clicks

94

5%

Member Clicks

103

10%

Weighted Index

100

*Social Media Activity is the aggregate of Likes, Comments, Shares and similar activity across Facebook, Twitter, Instagram and Pinterest.

MARKETING HIGHLIGHTS Q1

Music Voyager TV Series • 27-minute episode • Co-produced with PBS • Premiers at Atlanta Film Festival • Syndicated nationally and internationally

I AM ATL Video Campaign • 11 ~Two-minute vignettes • Produced from MV1 and MV2 • Distribution plan • Matador Networks • Facebook/Instagram • I AM ATL microsite

PRESIDENT’S REPORT E

WILLIAM PATE PRESIDENT & CEO

OLD BUSINESS GREGORY PIERCE

2016 Board Elections • Stan Morrell

Stone Mountain Park

2016

• David Rubinger

Atlanta Business Chronicle

2017

• Jane Turner

Children’s Museum

2016

NEW BUSINESS

ADJOURN