June 15, 2017 board of directors meeting presentation final

ACVB BOARD OF DIRECTORS MEETING THURSDAY, JUNE 15, 2017 | 8:00 a.m.

COLLEGE FOOTBALL HALL OF FAME AND CHICK-FIL-A FAN EXPERIENCE

CALL TO ORDER CHRIS COAN CHAIR, BOARD AND EXECUTIVE COMMITTEE

WELCOME DENNIS ADAMOVICH CEO, COLLEGE FOOTBALL HALL OF FAME AND CHICK-FIL-A FAN EXPERIENCE

DESTINATION REPORT MARK VAUGHAN EVP/CSO

Atlanta Occupancy – April 2017 April 2017 YTD Occupancy

2016

2017

ACVB Tax Revenue District

75.7%

74.1%

Hotels w/500+ rooms

79.4%

78.3%

Hotels within 1-mile radius of GWCC

77.0%

74.9%

Metro Atlanta

70.8%

70.3%

Source: STR

Key Sales Activities • Through May, we are 76% of our room night goal and 105% of our lead goal.

Direct Sales Events • Update Atlanta • GSAE • POW WOW (IPW) • MPI World Congress • PCMA • Association Forum • Update Atlanta • ASAE Leadership Meeting • Australia Trade Mission

Washington, D.C. Macon Washington, D.C. Las Vegas New York Chicago Chicago Washington, D.C. Sydney

Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

May 2017

Additional Rooms

32,720

Grand Total

114,058

Additional Rooms

51,022

Grand Total

509,343

2017 YTD

MAJOR GROUPS FOR FUTURE YEARS

Demand Share

Top 25 Markets Luxury & Upper Upscale

MONTHLY

YTD

Source: STR

GWCCA 2020 VISION UPDATE KEVIN DUVALL COO, GWCCA

GWCCA 2020 Vision

1

Site for Potential Hotel Development

Site for Potential Hotel Development

Centennial Olympic Park

3

West Lawn

West Lawn

West Lawn

Centennial Plaza

Centennial Plaza

Baker Street Entrance

Multi-Use Event Facility

Bike Depot

Georgia World Congress Center Expansion

Contiguous Exhibition Facility

9

Connectivity

Georgia World Congress Center – Contiguous Exhibit Space Expansion

Exhibit Hall Option 1 – Level 0

Conceptual Design Review Georgia World Congress Center

Project Update

Mercedes-Benz S T A D I U M

Mercedes-Benz S T A D I U M

Mercedes-Benz S T A D I U M

THE ATLANTA ADVANTAGE

Questions

6/14/2017

36

6/14/2017

37

2013

CRISTO REY ATLANTA UPDATE BILL GARRETT PRESIDENT, CRISTO REY ATLANTA JESUIT HIGH SCHOOL

3

Cristo Rey Network of Schools – A National Brand • First school opened in 1996 in Chicago • Funded by Bill and Melinda Gates and Sam Walton Foundations • 32 schools throughout most major cities in the US

• 10,000 + Students • 2,325 Job Partners • 100% of Cristo Rey graduates accepted to college

41

Cristo Rey Atlanta Jesuit High School • Opened July 2014 with a freshmen class of 154 • Full enrollment this year with 500+ students in grades 9-12

• Provide a rigorous college prep curriculum integrated with relevant work experience • Serve only low-income families

42

Cristo Rey Financial Model Cost to Educate - $13,700 • Currently ➢ Corporate Work Study Generates $8,000 ➢ Parent/Guardian pays on average $700/year ➢ Philanthropy provides approximately $5,000/year

43

Corporate Work Study Program • Job Partners receive a FTE position staffed by a team of 4 students • Cristo Rey is responsible for transporting the student to and from the job site • Students are business ready: they complete business training for hard and soft skills • Evaluations of job performance are constant and remedial – underperforming students are replaced or retrained • Fee for work done pays about 60% of each student’s cost of education 44

Some of Atlanta’s Premiere Companies are our 2016 – 2017 Job Partners

45

Sponsor Impact

• Opportunities to profoundly change the trajectory of 4 young persons’ lives • Enables staff for more complex, higher level tasks • Students bring energy & a different perspective to workplace • Diversity hiring goals addressed • Students can be a pipeline of future employees • Tangible expression of Company’s commitment to improving the Atlanta community • It’s fun to interact with eager, enthusiastic students!

46

Student Impact

• Life lessons learned in a corporate office environment • Mentoring by employees who become important role models for students • Ability to earn 60-65% of their own tuition, creating a strong self worth

• Resume enhancement for other student jobs and for college • Possible summer employment

47

Thank You!

Bill Garrett President Cristo Rey Jesuit High School 222 Piedmont Ave Atlanta, GA 30308 404.637.2803

48

FINANCIAL REPORT GREGORY PIERCE EVP/CAO/CFO

ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH APRIL 30, 2017

CONSOLIDATED

CONSOLIDATED

2017

2017

2016

2017

2017

2017

ACTUAL

BUDGET

ACTUAL

YTD

FULL YR

FULL YR

YTD

YTD

YTD

VARIANCE

BUDGET

FORECAST

SUPPORT & REVENUE Public Sector

8,615,041

8,287,852

7,938,376

327,189

23,908,314

23,669,031

Private Sector

1,853,091

1,934,375

1,342,905

(81,284)

10,072,000

10,072,000

10,468,132

10,222,227

9,281,281

245,905

33,980,314

33,741,031

2,928,992

3,012,556

2,898,750

83,564

9,560,746

9,560,746

306,209

319,413

302,604

13,204

836,439

836,439

5,159,916

5,052,890

4,328,176

(107,026)

21,307,851

21,068,568

611,616

624,819

610,936

13,203

1,898,112

1,898,112

9,006,733

9,009,678

8,140,466

2,945

33,603,148

33,363,865

1,461,399

1,212,549

1,140,815

248,850

377,166

377,166

TOTAL SUPPORT & REVENUE

EXPENSE Payroll & Related Expense

Other Operating Expense Direct Promotional Expense Capital Expense

TOTAL EXPENSE

EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE

MARKETING UPDATE ANDREW WILSON EVP/CMO

ATLANTA.NET

END of MAY 2017 YTD

SITE VISITS

MOBILE SHARE

YTD Monthly Average

of Site Visits

-9% YoY 506,073

+ 5% YoY 458,522

500K

70%

58%

61%

2016 YTD

2017 YTD

Goal 450K 60% 400K 50%

350K 300K

40%

250K 30%

200K 150K

20%

100K 10% 50K 0K

0%

2016 YTD

2017 YTD

ATLANTA.NET

END of MAY 2017 YTD

USER ENGAGEMENT YTD Index

99

*

vs. 2016

Weighting

Page Views/Visit Mobile

93

25%

Page Views/Visit Desktop & Tablet

96

20%

Soc. Media Engagement **

104

30%

Leisure Newsletter Open Rate 1

93

10%

Leisure Newsletter Sign-up 2

119

5%

Ad Clicks

136

5%

Member Clicks

75

5%

Weighted Index

99

* 2016 set as baseline = Index 100 ** Social Media Activity is the aggregate of Likes, Comments, Shares and similar activity across Facebook, Twitter, Instagram and Pinterest.

1 March YTD used instead of May YTD due to mail platform migration 2 April YTD used instead of May YTD due to mail platform migration

MEDIA CAMPAIGNS

END of MAY 2017 YTD

YTD MEDIA CAMPAIGN OVERVIEW I AM ATL (Social)

1/17 – 5/17

8 million impressions 1 million video views 12,087 clicks

I AM ATL (YouTube)

4/17 - 8/17

82,506 video views (100% goal)

Spring PPC Test

3/17 – 4/17

13,437 clicks (+24% vs. goal)

Buckhead

5/17 – 12/17

In progress

Summer Co-op

5/17 – 9/17

In progress

Meeting Planner

4/17 – 12/17

287 leads 669,656 impressions 7,781 clicks 5,329 site visits

287 Leads Acquired April - May

PRESIDENT’S REPORT E

WILLIAM PATE PRESIDENT & CEO

OLD BUSINESS

NEW BUSINESS

ADJOURN