June 15, 2016 Board of Directors Presentation

BOARD OF DIRECTORS MEETING Wednesday, June 15, 2016 | 8 a.m.

Omni Atlanta Hotel at CNN Center

CALL TO ORDER DARYL EVANS CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE

WELCOME SCOTT STUCKEY MANAGING DIRECTOR OMNI ATLANTA HOTEL AT CNN CENTER

DESTINATION REPORT MARK VAUGHAN EVP/CSO

Atlanta Occupancy – April 2016 April 2016 YTD occupancy

2015

2016

ACVB tax revenue district

75.7%

74.6%

Hotels w/500+ rooms

78.9%

76.9%

Hotels within onemile radius of GWCC

76.7%

74.3%

Metro Atlanta

70.9%

71.7%

Source: STR

Key Sales Activities • Through May 2016, we are at 95.8 percent of our room night goal and 110 percent of our lead goal.

Direct Sales Events • Update Atlanta • MPI • PCMA Education • Association Forum • Update Chicago • Connect • IPW • ASAE annual meeting

Washington, D.C. Atlantic City St. Louis Chicago Chicago Grapevine, TX New Orleans Salt Lake City

Demand Share

Top 25 markets Luxury and upper upscale

MONTHLY

4.8% YOY 2.1%

6%

2014 2015 2016

5% 4% 3% 2%

1% 0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

YTD 6%

4.9% YOY 2.2%

2014 2015 2016

5% 4% 3% 2% 1% 0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

MAJOR GROUPS FOR FUTURE YEARS

Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

May 2016

Additional Rooms

511

Grand Total

72,503

Additional Rooms

45,827

Grand Total

625,675

2016 YTD

FINANCIAL UPDATE

GREGORY PIERCE EVP/CAO/CFO

ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH APRIL 30, 2016

CONSOLIDATED

CONSOLIDATED

2016

2016

2015

2016

2016

2016

ACTUAL

BUDGET

ACTUAL

YTD

FULL YR

FULL YR

YTD

YTD

YTD

VARIANCE

BUDGET

FORECAST

SUPPORT & REVENUE Public Sector

7,938,375

7,858,767

7,344,454

79,608

22,134,003

22,134,003

Private Sector

1,342,920

1,358,278

1,438,715

(15,358)

8,730,915

8,730,915

9,281,295

9,217,045

8,783,169

64,250

30,864,918

30,864,918

2,896,769

2,867,922

2,638,128

(28,847)

9,280,340

9,280,340

323,595

303,482

227,113

(20,113)

923,510

923,510

4,345,384

4,169,880

3,948,757

(175,504)

18,700,952

18,700,952

612,001

601,160

560,087

(10,841)

1,675,000

1,675,000

8,177,749

7,942,444

7,374,085

(235,305)

30,579,802

30,579,802

1,103,546

1,274,601

1,409,084

(171,055)

285,116

285,116

TOTAL SUPPORT & REVENUE

EXPENSE

Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense

TOTAL EXPENSE

EXCESS (DEFICIENCY) OF REVENUE

OVER EXPENSE

SPORTS UPDATE

DAN CORSO PRESIDENT ATLANTA SPORTS COUNCIL

MARTA UPDATE

KEITH PARKER GENERAL MANAGER / CEO MARTA

Atlanta Convention & Visitors Bureau Keith T. Parker, AICP @CEOMARTA June 15, 2016

PRESENTATION OVERVIEW

 State of Fiscal Standing  2016 Legislative Session  FY17 Adopted Budgets  State of Service Update  Future Innovations  Special Events

CONSECUTIVE SURPLUSES

OPERATIONAL NET RESULTS

FY17 ADOPTED BUDGETS

ADOPTED FY17 OPERATING BUDGET  No Fare Increase (5 years in a row)

 Discount Partnership Monthly Pass Program  Maintain Rail Frequencies  Bus Service Enhancements

ADOPTED FY17 CAPITAL BUDGET  $200 million - $400 million of current Capital Budget devoted to keeping the system running  State of Good Repair Projects:  Tunnel Ventilation  Fire Protection  Electrical Power and Equipment  Security  Bus Procurement  Audio Visual Information System  Train Control Systems Upgrade

2016 LEGISLATIVE SESSION HIGHLIGHTS

2016 LEGISLATIVE SESSION HIGHLIGHTS SB 369 Overview

 Sales tax levy of up to 0.50% is allowed in the City of Atlanta for MARTA  Purpose of sales tax is to enhance and expand MARTA transit service  Sales tax is concurrent with existing MARTA tax through 2057  Must serve, in whole or in part, the City of Atlanta  Sales tax receipts projected at $2.5 billion (2016 $) over life of the tax  Referendum in November 2016 or 2017

24

NEXT STEPS Activity COA City Council Work Session Briefing COA Public Meetings

Target Date May 19 May 25 & 26 June 1 & 2

MARTA Potential Projects List Submitted to COA City Council

May 31

Resolution(s) Introduced in City Council

June 6

COA Council Transportation Committee Briefing

June 7 &15

Resolution(s) Final Vote by COA City Council

June 20

Fulton County Commission Resolution to Authorize TSPLOST Vote

August 3

Public Education Campaign Ads of Notice of Proposed Referendum Referendum Vote Amendment to the RTCAA (with a positive MARTA referendum vote)

August – November 8 October 10– October 31 November 8 November – December

STATE OF SERVICE UPDATE

2014 PART 1 CRIMES

FBI- Uniform Crime Reporting Index

RIDE WITH RESPECT

NEW ARTICULATED BUSES  Articulated Bus Launch – May 23  Buses are 61 feet long  Buses can seat 53 passengers and accommodate 2 wheelchairs  Buses can accommodate 4050 standees  CNG powered buses

FUTURE INNOVATIONS

WI-FI + CELLULAR SERVICE Pilot Wi-Fi service currently available on some buses  Launch remaining fleet by 4th quarter 2016 Cellular service – stations and tunnels  Limited cellular service will begin 4th quarter 2016  Peachtree Center  Five Points  Dome/GWCC/Philips/CNN

NEW MARTA WEBSITE New and enhanced website  Offers users fresh way to interact with MARTA  User friendly, easily accessible  Interface designed to function flawlessly across all platformsdesktop, tablet, and smartphone

ART IN TRANSIT

Ver Sacrum Sculpture, Decatur Station

Special Events

July 4th & Peachtree Road Race

Atlanta Falcons

Jehovah Witness Convention 2014

PARTNERING WITH THE ACVB • Hospitality Pass • Discounted Partnership Programs • Connectivity to Major Downtown Hotels & • Connectivity to Convention Centers

THANK YOU!

MARKETING UPDATE ANDREW WILSON EVP/CMO

ATLANTA.NET

END of MAY 2016 YTD

SITE VISITS

MOBILE SHARE

YTD Monthly Average

of Site Visits

+ 18% YoY 421,700

+ 15% YoY 495,700

600K

60%

500K

50%

51%

59%

2015 YTD

2016 YTD

Goal 400K

40%

300K

30%

200K

20%

100K

10%

0K

0%

2015 YTD

2016 YTD

MARKETING

END of MAY 2016 YTD

USER ENGAGEMENT YTD Index

117.3

*

vs. 2015

Weighting

Page Views/Visit Mobile

95

25%

Page Views/Visit Desktop & Tablet

100

20%

Soc. Media Engagement **

153

30%

Leisure Newsletter Open Rate

123

10%

Leisure Newsletter Sign-up

79

5%

Ad Clicks

90

5%

Member Clicks

134

5%

Weighted Index

117.3

* 2015 set as baseline = Index 100 ** Social media activity is the aggregate of likes, comments, shares and similar activity across Facebook, Twitter, Instagram and Pinterest.

MARKETING

SUMMER CO-OP CAMPAIGN

Atlanta’s Ultimate Family Field Trip Atlanta.net/Summer Goal • Exceed 2015’s 42 million impressions, 73,497 clicks What’s new?

• Added partner specific 15” TV/video spots • Facebook/Instagram • YouTube • Regional broadcast TV

Paid media • Strong mix of digital, social, print and broadcast (SE radio and TV)

PRESIDENT’S REPORT E

WILLIAM PATE PRESIDENT & CEO

OLD BUSINESS E

NEW BUSINESS

ADJOURN