July 21, 2015 ACVB Board of Directors presentation

BOARD OF DIRECTORS MEETING TUESDAY, JULY 21, 2015 | 8:00 a.m.

200 PEACHTREE SPECIAL EVENTS & CONFERENCE CENTER

CALL TO ORDER DARYL EVANS CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE

WELCOME DREW TULL GENERAL MANAGER, 200 PEACHTREE SPECIAL EVENTS & CONFERENCE CENTER

Soon to be developed-

Terrace Level (50,000 square feet)

FIFTH GROUP RESTAURANTS South City Kitchen Midtown South City Kitchen Vinings South City Kitchen Buckhead (Coming Soon- Spring 2016) La Tavola Trattoria Ecco The Original El Taco Alma Cocina Lure Ecco Airport F Concourse El Taco Airport F Concourse El Taco Airport C Concourse Bold American Events- Catering Bold American Events- Design

DESTINATION REPORT MARK VAUGHAN EVP & CSO

Atlanta Occupancy – June 2015 June 2015 YTD Occupancy

2014

2015

ACVB Tax Revenue District

71.1%

74.4%

Hotels w/500+ rooms

70.2%

75.0%

Hotels within 1-mile radius of GWCC

68.4%

73.8%

Metro Atlanta

68.8%

71.8%

Source: STR

Key Sales Activities • Currently through July we are at 108% of our room night goal and 116% of our lead goal • Demand share growth (May)+.11 (5.88%) in the top 25 markets and +.12 (8.81%) in the top 15 Direct Sales Events • Update Atlanta • IAEE S.E. Classic • MPI W.E.C. • Student Youth Travel • Trade Show Executive Gold 100 • ASAE Annual Meeting • China – U.S. Leadership Conference • UK sales mission

Chicago Tampa San Francisco Branson, MO Sana Barbara Detroit Los Angeles UK

Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

June 2015

Additional Rooms

282

Grand Total

157,512

Additional Rooms

110,195

Grand Total

853,187

2015 YTD

MAJOR GROUPS FOR FUTURE YEARS

FINANCIAL UPDATE GREGORY PIERCE EVP/CAO/CFO

ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH MAY 31, 2015

CONSOLIDATED

CONSOLIDATED

2015

2015

2014

2015

2015

2015

ACTUAL

BUDGET

ACTUAL

YTD

FULL YR

FULL YR

YTD

YTD

YTD

VARIANCE

BUDGET

FORECAST

SUPPORT & REVENUE Public Sector

9,143,098

8,639,826

8,952,170

503,272

19,698,365

20,359,863

Private Sector

1,639,188

2,027,279

3,023,056

(388,091)

9,792,603

9,680,000

10,782,286

10,667,105

11,975,226

115,181

29,490,968

30,039,863

3,248,491

3,365,550

3,267,226

117,059

8,742,222

8,740,000

270,794

306,859

297,234

36,065

973,510

910,000

5,102,046

5,060,330

6,535,981

(41,716)

17,938,534

18,288,534

670,739

654,061

654,053

(16,678)

1,575,000

1,575,000

9,292,070

9,386,800

10,754,494

94,730

29,229,266

29,513,534

1,490,216

1,280,305

1,220,732

209,911

261,702

526,329

TOTAL SUPPORT & REVENUE

EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense

TOTAL EXPENSE

EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE

MARKETING UPDATE ANDREW WILSON EVP/CMO

MARKETING UPDATE MARKETING DASHBOARD Q Goal

MARKETING DASHBOARD

Actual YTD YTD vs Goal

Atlanta.net 2,661,025

2,696,389

1.3%

Page Views

8,556,709

7,497,768

-12.4%

28,000,000

25,535,381

-8.8%

193,000

195,340

1.2%

Social Media Affinity

Actual YTD

YTD vs YA

Traffic (Site Visits)

2,419,114

2,696,389

11.5%

Page Views

8,149,247

7,497,768

-8.0%

27,078,953

25,535,381

-5.7%

216,864

195,340

-9.9%

Atlanta.net

Traffic (Site Visits)

Social Media Awareness

Year Ago

Social Media Awareness

Social Media Affinity

ATLANTA.NET

YTD 2015

SITE VISITS VISITS BY SOURCE

as of End of Q2, Jun 30

YEAR-OVER-YEAR

VISITS BY MONTH

SENTIMENT

ATLANTA.NET

YTD 2015

SEARCH TERMS

as of End of Q2, Jun 30

VALENTINE’S DAY ACTIVITIES IN ATLANTA

THINGS TO DO IN ATLANTA TODAY

ATLANTA EVENTS

EVENTS IN ATLANTA

THINGS TO DO IN ATLANTA WHAT TO DO IN ATLANTA

ATLANTA GEORGIA //

ATLANTA

GOOGLE SEARCH INTEREST

YTD 2015

“THINGS TO DO IN ATLANTA”

as of July 2015

Year-over-Year “THINGS TO DO IN ATLANTA” SEARCH INTEREST

RAW SEARCHES

8%

22%

ALL SEARCH TERMS IMPRESSIONS

60%

CLICKS

IMPRESSIONS

CLICKS

29%

25%

21%

Page Views Per Visits Visits

YTD 2015

SEARCH DETAILS “THINGS TO DO IN ATLANTA”

280,500

+22%

140,000

2014 2015

120,000

as of May 2015

“THINGS TO DO IN ATLANTA TODAY”

33,400

+58%

20,000

2014 2015

15,000

100,000

80,000

10,000

60,000 40,000

5,000

20,000 -

Intl

Outside Metro Metro

Intl

In Atlanta

TOP LANDING PAGES

In Atlanta

/Events/ /50fun/

CLICK-THRU-RATE

27%

Metro

TOP LANDING PAGES

/things-to-do/ /50fun/ /Events/

2015 YTD

Outside Metro

CLICK-THRU-RATE 2015/2014

-7%

2015 YTD

2015/2014

51%

+36%

FALCONS UPDATE

RICH McKAY PRESIDENT & CEO ATLANTA FALCONS

Preparing residents of Atlanta’s Westside neighborhoods for employment opportunities.

PROGRAMS CONSTRUCTION 94% Placement 105 Living Wage Jobs

CERTIFIED NURSING ASSISTANT 70% Placement 9 Living Wage Jobs

CULINARY ARTS 100% Placement 12 Living Wage Jobs

AUTO TECHNICIAN First Class in Session

JOBS

PARTNERS

INVESTORS

WORLD CLASS EVENTS

Arthur Blank brings deep values and a winning record in sports and business to MLS Atlanta • • • • •

Commitment to WIN A passion for soccer Deep roots to the Atlanta Metro Entrepreneurial Energy Connection to the fans

WORLD CLASS TALENT TO LEAD MLS ATLANTA: Darren Eales – President • • •

Former Ivy League Player of the Year, NSCAA All-America and U.S. professional soccer player Previously served as executive director at THFC Earned an MA in Law at Cambridge and is a barrister specializing in sports law

Carlos Bocanegra – Technical Director • • •

Captain of the US Men’s National Team for 6 seasons and 2010 World Cup team captain Two-time Major League Soccer defender of the year Will oversee day-to-day non-coaching soccer operations of the first team as well as youth academy programs and serve as a liaison with MLS league officials on player regulations and league rules 10

NEW STADIUM VIDEO

ATLANTA LODGING

UPDATE MARK WOODWORTH SR. MANAGING DIRECTOR PKF

PRESIDENT’S REPORT E

WILLIAM PATE PRESIDENT & CEO

OLD BUSINESS

NEW BUSINESS

ADJOURN