ACVB EXECUTIVE COMMITTEE MEETING THURSDAY, JANUARY 25, 2018 | 8:00 a.m. ACVB BOARD ROOM
CALL TO ORDER
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JOHN STEPHENSON CHAIR, BOARD & EXECUTIVE COMMITTEE
DESTINATION REPORT
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MARK VAUGHAN EVP/CSO
ATLANTA OCCUPANCY – December 2017 December 2017 YTD Occupancy ACVB Tax Revenue District
Hotels w/500+ rooms
Hotels within 1-mile radius of GWCC
Metro Atlanta
Source: STR
2016
2017
72.7%
72.9%
75.3%
75.7%
72.9%
73.1%
69.8%
70.1%
KEY SALES ACTIVITIES Finished 2017 at 94% of our hotel room night goal and 105% of our lead goal
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Direct Sales Events PCMA Annual Meeting College Football Championship American Bus Association RCMA Destination Showcase Experient Envision Travel South Conference Direct Partner CBI Medical Super Bowl Final Four
Nashville Atlanta Charlotte Omaha Washington, D.C. Detroit Miss. Gulf Coast Los Angeles Philadelphia Minneapolis San Antonio
Additional Rooms
18,428
Grand Total
385,169
Additional Rooms
104,668
Grand Total
1,581,612
Dark Green Up = >15% above average Light Green Up = 5 to 15% above average Yellow Equals = Within +/- 5% of average Light Red Down = -5 to -15% below average Dark Red Down = <-15% below average
MAJOR GROUPS FOR FUTURE YEARS
509K
0.8%
99%
0.5% 0.3% 2.2% 2.7%
99%
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FINANCIAL UPDATE
GREGORY PIERCE EVP/CAO/CFO
ATLANTA CONVENTION & VISITORS BUREAU
FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH NOVEMBER 30, 2017
CONSOLIDATED
CONSOLIDATED
2017
2017
2016
2017
2017
ACTUAL
BUDGET
YTD
YTD
2017
ACTUAL
YTD
FULL YR
FULL YR
YTD
VARIANCE
BUDGET
FORECAST
SUPPORT & REVENUE Public Sector
22,323,921
22,405,010
21,933,532
(81,089)
23,908,314
23,307,020
Private Sector
7,045,569
6,713,288
6,516,292
332,281
10,072,000
9,024,000
29,369,490
29,118,298
28,449,824
251,192
33,980,314
32,331,020
8,252,253
8,391,682
8,223,919
139,429
9,560,746
9,475,000
878,523
871,781
745,181
(6,742)
836,439
935,000
16,860,042
16,691,106
15,279,049
(168,936)
21,307,851
19,620,000
1,617,321
1,723,010
1,683,442
105,689
1,898,112
1,850,000
27,608,139
27,677,579
25,931,591
69,440
33,603,148
31,880,000
1,761,351
1,440,719
2,518,233
320,632
377,166
451,020
TOTAL SUPPORT & REVENUE
EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense
TOTAL EXPENSE
EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE
MARKETING UPDATE
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ANDREW WILSON EVP/CMO
MARKETING GOALS Period
Destination Demand
Content Distribution
Brand Engagement
2017
105
99
112
Q4 Q3 Q2 Q1
103 108 104 106
89* 104 93 110
126** 105 102 148
* Negatively impacted by website page views (-20%) ** Driven by strong social engagement and improved ad performance on Atlanta.net
MARKETING GOALS BUILT ON THE BERNHARDT ENGAGEMENT INDEX CONCEPT
Destination Demand
Content Distribution
Brand Engagement
Demand (room nights)
Website page Views
Social Shares, likes, comments, re-pins, retweets
Transient leisure weekend Social media impressions demand Video Views Attendance vs MP eCRM distribution expectation Display ad impressions [Quarterly/bi-annual perception tracking study] Syndicated content impressions
Page views/Visit Mobile Page views/Visit Desktop
Email open rate Email opt-ins
TV/Radio GRPs
PPC clicks
Print Distribution
Website ad clicks/Visit
Out of Home audience reach
Member page clicks/Visit Video channel subscriptions
2017 ANNUAL DISCRETIONARY PENSION CONTRIBUTION PLACE IMAGE HERE
STAN WILSON TREASURER CHAIR, FINANCE & HR COMMITTEE
2017 Discretionary Pension Contribution •2017 CONTRIBUTION =$290,000 after EC and Board approval (approximately 5.1% of eligible compensation) •2016 contribution = $330,000 •2015 contribution = $330,000 •2014 contribution = $250,000 •2013 contribution = $150,000 •2012 contribution = $200,000 •2011 contribution = $200,000 •2010 contribution = $151,000 •(zero for 2008-2009)
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@christopherbw
PRESIDENT’S REPORT
WILLIAM PATE PRESIDENT & CEO
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OLD BUSINESS
GREGORY PIERCE
2018 Board Elections New board members • Ayo Taylor Dixon Sr. Asso. Athletic Dir. Ext. Operations • • • • •
Daryl Evans Jo Ann Herold Ken Baye Natalee Anderson Sean Hyslop
SVP, Mobile & Ad Strategy CMO Co-owner Director, Private Events & Tours President
Georgia Tech MediaLink Honey Baked Ham Stoddard’s Guns Mercedes-Benz Stadium Sysco Atlanta
2020 2020 2019 2019 2020 2019
ADJOURN