January 25, 2018 executive committee presentation

ACVB EXECUTIVE COMMITTEE MEETING THURSDAY, JANUARY 25, 2018 | 8:00 a.m.

ACVB BOARD ROOM

CALL TO ORDER

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JOHN STEPHENSON CHAIR, BOARD & EXECUTIVE COMMITTEE

DESTINATION REPORT

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MARK VAUGHAN EVP/CSO

ATLANTA OCCUPANCY – December 2017 December 2017 YTD Occupancy ACVB Tax Revenue District

Hotels w/500+ rooms

Hotels within 1-mile radius of GWCC

Metro Atlanta

Source: STR

2016

2017

72.7%

72.9%

75.3%

75.7%

72.9%

73.1%

69.8%

70.1%

KEY SALES ACTIVITIES Finished 2017 at 94% of our hotel room night goal and 105% of our lead goal

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Direct Sales Events PCMA Annual Meeting College Football Championship American Bus Association RCMA Destination Showcase Experient Envision Travel South Conference Direct Partner CBI Medical Super Bowl Final Four

Nashville Atlanta Charlotte Omaha Washington, D.C. Detroit Miss. Gulf Coast Los Angeles Philadelphia Minneapolis San Antonio

Additional Rooms

18,428

Grand Total

385,169

Additional Rooms

104,668

Grand Total

1,581,612

Dark Green Up = >15% above average Light Green Up = 5 to 15% above average Yellow Equals = Within +/- 5% of average Light Red Down = -5 to -15% below average Dark Red Down = <-15% below average

MAJOR GROUPS FOR FUTURE YEARS

509K

0.8%

99%

0.5% 0.3% 2.2% 2.7%

99%

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FINANCIAL UPDATE

GREGORY PIERCE EVP/CAO/CFO

ATLANTA CONVENTION & VISITORS BUREAU

FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH NOVEMBER 30, 2017

CONSOLIDATED

CONSOLIDATED

2017

2017

2016

2017

2017

ACTUAL

BUDGET

YTD

YTD

2017

ACTUAL

YTD

FULL YR

FULL YR

YTD

VARIANCE

BUDGET

FORECAST

SUPPORT & REVENUE Public Sector

22,323,921

22,405,010

21,933,532

(81,089)

23,908,314

23,307,020

Private Sector

7,045,569

6,713,288

6,516,292

332,281

10,072,000

9,024,000

29,369,490

29,118,298

28,449,824

251,192

33,980,314

32,331,020

8,252,253

8,391,682

8,223,919

139,429

9,560,746

9,475,000

878,523

871,781

745,181

(6,742)

836,439

935,000

16,860,042

16,691,106

15,279,049

(168,936)

21,307,851

19,620,000

1,617,321

1,723,010

1,683,442

105,689

1,898,112

1,850,000

27,608,139

27,677,579

25,931,591

69,440

33,603,148

31,880,000

1,761,351

1,440,719

2,518,233

320,632

377,166

451,020

TOTAL SUPPORT & REVENUE

EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense

TOTAL EXPENSE

EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE

MARKETING UPDATE

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ANDREW WILSON EVP/CMO

MARKETING GOALS Period

Destination Demand

Content Distribution

Brand Engagement

2017

105

99

112

Q4 Q3 Q2 Q1

103 108 104 106

89* 104 93 110

126** 105 102 148

* Negatively impacted by website page views (-20%) ** Driven by strong social engagement and improved ad performance on Atlanta.net

MARKETING GOALS BUILT ON THE BERNHARDT ENGAGEMENT INDEX CONCEPT

Destination Demand

Content Distribution

Brand Engagement

Demand (room nights)

Website page Views

Social Shares, likes, comments, re-pins, retweets

Transient leisure weekend Social media impressions demand Video Views Attendance vs MP eCRM distribution expectation Display ad impressions [Quarterly/bi-annual perception tracking study] Syndicated content impressions

Page views/Visit Mobile Page views/Visit Desktop

Email open rate Email opt-ins

TV/Radio GRPs

PPC clicks

Print Distribution

Website ad clicks/Visit

Out of Home audience reach

Member page clicks/Visit Video channel subscriptions

2017 ANNUAL DISCRETIONARY PENSION CONTRIBUTION PLACE IMAGE HERE

STAN WILSON TREASURER CHAIR, FINANCE & HR COMMITTEE

2017 Discretionary Pension Contribution •2017 CONTRIBUTION =$290,000 after EC and Board approval (approximately 5.1% of eligible compensation) •2016 contribution = $330,000 •2015 contribution = $330,000​ •2014 contribution = $250,000​ •2013 contribution = $150,000​ •2012 contribution = $200,000​ •2011 contribution = $200,000​ •2010 contribution = $151,000​ •(zero for 2008-2009)​

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@christopherbw

PRESIDENTâ&#x20AC;&#x2122;S REPORT

WILLIAM PATE PRESIDENT & CEO

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OLD BUSINESS

GREGORY PIERCE

2018 Board Elections New board members​ • Ayo Taylor Dixon Sr. Asso. Athletic Dir. Ext. Operations • • • • •

Daryl Evans Jo Ann Herold Ken Baye Natalee Anderson Sean Hyslop

SVP, Mobile & Ad Strategy CMO Co-owner Director, Private Events & Tours President

Georgia Tech MediaLink Honey Baked Ham Stoddard’s Guns Mercedes-Benz Stadium Sysco Atlanta

2020 2020 2019 2019 2020 2019

ADJOURN