January 25, 2017 executive committee meeting presentation 012517 final

ACVB EXECUTIVE COMMITTEE MEETING WEDNESDAY, JANUARY 25, 2017 | 8:00 a.m.

ACVB BOARD ROOM

CALL TO ORDER CHRIS COAN CHAIR, BOARD AND EXECUTIVE COMMITTEE

DESTINATION REPORT MARK VAUGHAN EVP/CSO

Atlanta Occupancy – December 2016 December 2016 YTD Occupancy

2015

2016

ACVB Tax Revenue District

72.4%

72.7%

Hotels w/500+ rooms

73.6%

75.3%

Hotels within 1-mile radius of GWCC

71.5%

72.9%

Metro Atlanta

69.8%

69.9%

Source: STR

Demand Share

Top 25 Markets Luxury & Upper Upscale

MONTHLY

YTD

Source: STR

Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

December 2016

Additional Rooms

1,200

Grand Total

263,038

Additional Rooms

135,874

Grand Total

173,5091

2016 YTD

MAJOR GROUPS FOR FUTURE YEARS

Key Sales Activities • We finished 2016 at 102% of our room night goal and 102% of our lead goal.

Direct Sales Event • PCMA • American Bus Association • NTA • Destination Showcase • Envision • Conference Direct Partner • SISO • Sports Commissions • NFL Super Bowl

Austin Cleveland St. Louis Washington, D.C. Cleveland Baltimore Miami Sacramento Houston

FINANCIAL UPDATE GREGORY PIERCE EVP/CAO/CFO

FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH NOVEMBER 30, 2016

CONSOLIDATED

CONSOLIDATED

2016

2016

2015

2016

2016

2016

ACTUAL

BUDGET

ACTUAL

YTD

FULL YR

FULL YR

YTD

YTD

YTD

VARIANCE

BUDGET

FORECAST

SUPPORT & REVENUE Public Sector

21,933,532

20,670,380

20,176,019

1,263,152

22,134,003

23,140,000

Private Sector

6,520,191

6,350,353

3,711,882

169,838

8,730,915

8,815,000

28,453,723

27,020,733

23,887,901

1,432,990

30,864,918

31,955,000

8,242,727

7,972,234

7,305,851

(270,493)

9,280,340

9,281,000

769,284

729,219

656,636

(40,065)

923,510

915,000

15,282,163

14,699,666

11,727,438

(582,497)

18,700,952

19,600,000

1,677,086

1,606,852

1,502,964

(70,234)

1,675,000

1,680,000

25,971,260

25,007,971

21,192,889

(963,289)

30,579,802

31,476,000

2,482,463

2,012,762

2,695,012

469,701

285,116

479,000

TOTAL SUPPORT & REVENUE

EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense

TOTAL EXPENSE

EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE

MARKETING UPDATE ANDREW WILSON EVP/CMO

ATLANTA.NET

END of 2016 YTD

SITE VISITS

MOBILE SHARE

YTD Monthly Average

of Site Visits

+ 21% YoY 442,931

+ 15% YoY 536,999

600K

70%

52%

60%

2015 YTD

2016 YTD

60%

500K

Goal 50% 400K 40% 300K 30% 200K 20% 100K

10%

0K

0%

2015 YTD

2016 YTD

ATLANTA.NET

END of 2016 YTD

USER ENGAGEMENT YTD Index

118.8

*

vs. 2015

Weighting

Page Views/Visit Mobile

92

25%

Page Views/Visit Desktop & Tablet

98

20%

Soc. Media Engagement **

165

30%

Leisure Newsletter Open Rate

116

10%

Leisure Newsletter Sign-up

70

5%

Ad Clicks

104

5%

Member Clicks

122

5%

Weighted Index

118.8

* 2015 set as baseline = Index 100 ** Social Media Activity is the aggregate of Likes, Comments, Shares and similar activity across Facebook, Twitter, Instagram and Pinterest.

GOVERNMENT AFFAIRS UPDATE MARCUS MARGERUM VP, GOVERNMENT & COMMUNITY AFFAIRS

Georgia General Assembly • • • •

Religious Freedom (RFRA) - TBD Mimosa Mandate SB 17/HB 57 – Georgia Restaurant Association Casino Gambling - TBD Gun Legislation – TBD

City of Atlanta / Atlanta City Council •

Downtown Entertainment District – Central Atlanta Progress • Chapter 46 – District Creation • Chapter 28 – Zoning Ordinance Amendment • Authorization of Cooperation Agreement with the Atlanta Downtown Improvement District

• • •

City of Atlanta Mayoral Candidates = 13 Atlanta City Council President Candidates = 5 Atlanta City Council District 2 Candidates = 3

ACVB Partners

2016 ANNUAL DISCRETIONARY PENSION CONTRIBUTION E

STAN WILSON TREASURER, ACVB CHAIR, FINANCE AND HR COMMITTEE

2016 ANNUAL DISCRETIONARY PENSION CONTRIBUTION

• 2016 CONTRIBUTION = $330,000 to be approved by Executive Committee and Board of Directors in 2017 – – – – – – –

2015 contribution = $330,000 2014 contribution = $250,000 2013 contribution = $150,000 2012 contribution = $200,000 2011 contribution = $200,000 2010 contribution = $151,000 (zero for 2008-2009)

PRESIDENT’S REPORT E

WILLIAM PATE PRESIDENT & CEO

OLD BUSINESS GREGORY PIERCE

2017 Board Election New board members •

Bob Somers

SVP »

Delta Air Lines

2018

NEW BUSINESS

ADJOURN