February 27, 2020 ACVB Board Meeting Presentation

ACVB BOARD OF DIRECTORS MEETING THURSDAY, FEBRUARY 27, 2020 | 8:00 a.m.

THE CARTER CENTER

CALL TO ORDER

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JO ANN HEROLD CHAIR, BOARD OF DIRECTORS

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WELCOME DR. MEREDITH EVANS DIRECTOR, on behalf of JIMMY CARTER PRESIDENTIAL LIBRARY & MUSEUM and THE CARTER CENTER

DESTINATION REPORT

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MARK VAUGHAN EVP/CSO

ATLANTA OCCUPANCY – January 2020 January 2020 YTD Occupancy ACVB Tax Revenue District

Atlanta Convention Hotels

Hotels within 1-mile radius of GWCC Metro Atlanta

Source: STR

2019

2020

72.5%

68.0%

80.0%

75.4%

77.8%

71.3%

65.5%

62.4%

KEY SALES ACTIVITIES Year to date Booking Goal - January Year to date Lead Goal -January

98.0% 129.0%

Direct Sales Events

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Destination Showcase Washington, D.C. ASAE Winter Harvest Washington, D.C. RCMA Dallas Travel South Baton Rouge Envision Las Vegas SISO Dallas CBI Pharma Forum New York NTA Anchorage Final Four Atlanta

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WESTSIDE UPDATE JOHN AHMANN PRESIDENT/CEO WESTSIDE FUTURE FUND

Impact Report

Atlanta Convention & Visitors Bureau February 27, 2020 11

2020 Board of Directors

Beverly Tatum Board Chair, President Emerita, Spelman College

Jim Grien

Dan Halpern Chairman & CEO, Jackmont Hospitality, Inc.

Pastor, Vice President and Deputy Antioch Baptist Church North General Counsel, The Home Depot

Shawntel Hebert Partner, Taylor English

Virginia Hepner Retired, CEO Woodruff Arts Center/Wachovia Bank

Valerie Montgomery Rice

AJ Robinson President, Central Atlanta

Sylvia Russell

Dave Stockert

Rodney Bullard

Atlanta City Council Post 1 At-Large

Vice President of Community Affairs and Executive Director, The Chick-fil-A Foundation

Tommy Holder Chairman & CEO, Holder Construction Company

Retired President, AT&T Georgia

Retired CEO, Post Properties

Beverly Thomas Vice President of Communications and

Mark Chancy

Michael Bond

Corporate Executive Vice President of Wholesale Banking, SunTrust, Inc.

Wonya Lucas

Senior Project Leader, National Church Residences

President and CEO, Public Broadcasting Atlanta

Shan Cooper Executive Director, Atlanta Committee for Progress

Frank Fernandez Vice President of Community Development,

Kathleen S. Farrell

John Gamble

Executive Vice President Commercial Real Estate Line of Business Truist, Inc.

Penny McPhee

Derrick Jordan

EXOFFICIO MEMBERS

President & CEO, TM Capital

Peter Muniz Reverend Kenneth Board ViceAlexander Chair

President, The Arthur M. Blank Family Foundation

Chief Financial Officer, Equifax

Helen Smith Price President, The Coca-Cola Foundation and Vice President of Global Community Affairs for The Coca-Cola Company

Eugene Jones, Jr.

Dr. Eloisa

President & CEO, Atlanta Housing

Klementi ch

Terri M. Lee Chief Housing Officer, 12 City of Atlanta

Geographic Scope WFF focus areas were established as a combination of two major investments.

ENGLISH AVENUE + VINE CITY: Invest Atlanta investment set aside by former Mayor Reed from Westside Tax Allocation District (TAD) ASHVIEW HEIGHTS + ATLANTA UNIVERSITY CENTER: Boundaries of U.S. Department of Housing and Urban Development’s Choice Neighborhoods Program

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Impact Strategies Amplifier

Accelerator

SAFETY & SECURITY

MIXED-INCOME COMMUNITIES

CRADLE-TOCAREER EDUCATION

COMMUNITY HEALTH & WELLNESS

Accelerat or

Amplifier

Participant

CONVENING & ENGAGING COMMUNITY 14 14

The Roles We Play The Westside Future Fund’s role in supporting and/or driving impact will vary depending on the theme and stage of development

Low

i tic r Pa

WFF ACTIVITY INTENSITY

nt a p Am

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ve n Co

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t ra t S

t is g e

High

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Accomplishments

Impact Strategies 2017-2019 YTD Impact Strategy

2017-2019 Results

Safety & Security

• • •

Community Health & Wellness

• • • • •

Cradle-to-Career Education

• •

•

At-Promise Center – 1,104 youth served to date 12 officer homes occupied (of 25 planned) • 15 homes built • Remaining 10 to be delivered late 2019/2020 40% reduction in crime since 2016 Rodney Cook Senior Park in Historic Vine City - underway ($32.7 public/private investment) Kathryn Johnston Memorial Park – complete Kennedy Park renovation, Super Bowl Legacy Project – complete 467 patients received coaching and connections to healthcare via • Community Health Worker Program 240 residents have received support to connect to pediatric specialty services or health education through Nurse Navigator program YMCA Metro Atlanta’s Leadership and Learning Center in Vine City • State of the art Arthur M. Blank Early Learning Center (80 slots of ECE) APS-WFF Booker T. Washington Cluster Partnership • Launched 2017, starting with Hollis Innovation Academy • Consistent academic gains at Hollis since 2017 • New principal for Booker T. Washington High School as of July 2019 Westside Works

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Re-Creating a Mixed-Income Community • Mitigate displacement • Develop high-quality, affordable rental housing • Ensure high-quality workforce rental housing • Support renter-to-homeowner conversions

• Attract new residents with development of workforce and market-rate housing Goal: Return area population to 40,000

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Accomplishments Mixed-Income Communities 2017-2019 YTD April 2017: Anti-Displacement Tax Fund launched to protect legacy homeowners from rising property taxes • Of an estimated 500 eligible homeowners: o 120 homeowners approved • Over 600 homes – representing nearly every homeowner in our footprint – reached through door-to-door efforts to date

Mixed-Income Communities

• Monitoring tax lien sales of legacy homeowners that claim homestead exemption in the WFF target neighborhood • Title clearing costs covered thanks to Arthur M. Blank Family Foundation funding

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WESTSIDE DEVELOPMENT ACTIVITY PROGRESS TO DATE

DEVELOPMENT ACTIVITIES 395 JAMES P BRAWLEY DRIVE

 Construction budget of approximately $3.9 million ($126,000 per unit)  Atlanta Housing awarded 15 HomeFlex vouchers (projectbased Section 8 rental assistance) to generate marketequivalent rents for families earning less than 50% AMI

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Cradle-to-Career Education 2017-2019 Accomplishments YTD

HOLLIS INNOVATION ACADEMY

CRADLE-TOCAREER EDUCATION

June 2017: Launched 5-yr, $16.4M partnership with APS focused on Hollis Innovation Academy $4.95M of $16.4M raised to date to fund additional teachers, curriculum support, and wraparound services

Academic Gains Across the Board: (vs. 2017-2018 school year) • English Language Arts o

% of students Proficient and above up 3 points

• Mathematics o

% of students Proficient and above up 8 points

• Science o

Georgia Tech CEISMC program delivered STEM curriculum support, contributing to a 2% overall improvement in Science achievement scores

• All Subjects o o

% of students Proficient and above up 5 points % of “beginning learners” down 2 points

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Before & After

Canty Family First Homebuyers to Receive WFF Down Payment Assistance “For us, having this program in place, having these opportunities in place, really was the key to us moving from renters to homeowners in this community. I don’t know that it would have happened otherwise.“ – Nandi Canty “I thank everybody that helped us get into this position because there’s no way that we could have gotten into this house without the organizations and people in this neighborhood that make that possible. I just want to say thank you again to everybody.” – Les Canty

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Shalisha Freeman Hollis Innovation Academy Parent Volunteer and Aspiring Homeowner “I really love Hollis. Every morning, my son is motivated to get up. He is a Hollis Hero, and he’s been student of the month. I love the teachers. They make it very suitable for kids to want to learn.

My dream is to have a 2-bedroom house, with a front and backyard for the kids. And even after they are grown, for their kids. I want a piece of land that they can enjoy and grow with.”

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Accomplishments Convening & Engaging 2017-2019 YTD

CONVENING & ENGAGING

HOSTED 63 TRANSFORM WESTSIDE SUMMITS • Approximately 8,000+ attendees • 120+ speakers and panelists • Mayor Bottoms, Dan Cathy, Arthur Blank, former Mayor Reed, the Atlanta Police Foundation, Quest Community Development, City of Refuge, Westside Works, and the Atlanta University Center Consortium among featured speakers

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Cross-Sector Partners In this collective effort, we work alongside leading Atlanta companies and organizations including: COMMUNITY Ashview Heights Community Association Vine City Civic Association English Avenue Neighborhood Association AUC Neighborhood Association Just Us Neighbors NPU-L NPU-T

 CORPORATE Arthur M. Blank Family Foundation American Insurance Americas Mart Arnall Golden Gregory AT&T Bank of America Boston Consulting Brown Family Foundation C.D. Moody Construction Chick-fil-A

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Our vision: A community Dr. King would be proud to call home.

As we drive toward this ideal, we thank you for your continued support.

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MARKETING REPORT

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ANDREW WILSON EVP/CMO

MARKETING GOALS Period

Destination Demand

Content Distribution Brand Engagement

2019

102

110

119

Q4 Q3 Q2 Q1

106 102 101 99

108 116 108 112

123 115 98 129

2019 KEY MARKETING HIGHLIGHTS SOCIAL MEDIA ‒

136 million impressions (+4% vs. Y.A.)

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7.5 million engagements (+50% vs. Y.A.)

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+4 video shorts promoted on YouTube (now 26 in total)

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+415,432 video views

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10,289,840 media impressions / 1,062,446 social engagements

MUSIC VOYAGER ‒

Released two new episodes – United Atlanta and Atlanta’s Collaborators

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Produced three new episodes focused on Atlanta’s culinary scene

CO-OP CAMPAIGNS (SUMMER & HOLIDAY) ‒ ‒

50,980,294 impressions (digital & SE radio); 415,700 engagements (social)

2019 KEY MARKETING HIGHLIGHTS NEW TRADESHOW BOOTH ‒

Introduced at ASAE Annual Meeting & Expo – Columbus, OH,

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Focus on GWCCA new developments

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Developed Peloton “experience” to drive booth traffic – Silver Adrian Award

QUALIFIED SALES LEADS THROUGH CAMPAIGNS ‒

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416 in-house leads (253 New)

ENHANCED PARTNER SUPPORT ‒

Jazz Festival

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A3C Festival & Conference

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Atlanta Film Festival

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Atlanta Pride Festival

SELECTED NEW AGENCY FOR MARTECH OVERHALL

@christopherbw

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RFP to 7 agencies

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Madden Media the winner

2019 KEY MARKETING HIGHLIGHTS SUPER BOWL LIII

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“Welcome to Atlanta” spot garnered 6,700,000 Nielsen rated impressions, aired 469 times for a total of 5hrs 53min

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Extended “Welcome to Atlanta” video received 377,447 views

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1,613,733 Digital media and Social media impressions

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604,044 Page views of Super Bowl related web content on our domains

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48 Segments of unique Super Bowl content produced on Atlanta Channel

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13,100 AtlantaNow Super Bowl edition distributed in addition to regular issue

OPENED NEW COP VISITOR CENTER ‒

Lotus Eaters Club and Tiny Doors collaboration for interactive mural

2020 KEY MARKETING PROGRAMS DESIGN AND BUILD NEW MARTECH PLATFORM ‒

Migrate all domains to DiscoverAtlanta.com

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Build backend systems to support publisher centric business model

MUSIC VOYAGER

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Release of 4 new episodes featuring the Atlanta culinary scene

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Atlanta Film Festival Premier

PUBLISHING ATLANTA COOKBOOK ‒

+30 Featured Chefs

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SXSW Book release

SXSW ACTIVATION ‒

Taking new TradeShow Booth

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Theme: “Atlanta Influences Everything”

FINAL FOUR ‒

Build on Super Bowl LIII learnings

ROLL OUT NEW MARKETING CAMPAIGN ‒

On A Different level – Q3/Q4

GOVERNMENT & COMMUNITY AFFAIRS REPORT PLACE IMAGE HERE

MARCUS VICE PRESIDENT, GOVERNMENT AND MARGERUM COMMUNITY AFFAIRS

Cross-Over Day: Thursday, March 12th (LD 28) Bill Title/Theme

Bill Number

Sponsor

Current Location

Market Place Facilitator

HB 276

Rep. Brett Harrell

Signed Into Law

Lodging Facilitator

HB 448

Rep. Matt Dollar

House Rules

Anti-Local Control of STRs

HB 523

Rep. Kasey Carpenter

House Rules

Host Committee Tax Exemption

HB 730

Rep. Ron Stephens

House Ways & Means

Sports Marketing Fund

HB 740

Rep. Ron Stephens

House Economic Development & Tourism

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@christopherbw

PRESIDENT’S REPORT WILLIAM PATE PRESIDENT AND CEO

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OLD BUSINESS

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NEW BUSINESS

ADJOURN