ACVB Board Mtg 022515

BOARD OF DIRECTORS MEETING WEDNESDAY, FEBRUARY 25, 2015 | 8:00 a.m.

PITTYPAT’S PORCH

CALL TO ORDER CHRIS WOMACK VICE-CHAIR OF THE BOARD AND EXECUTIVE COMMITTEE

WELCOME GUY THOMSON OWNER, PITTYPAT’S PORCH

DESTINATION REPORT MARK VAUGHAN EVP & CSO

Key Sales Activities • We finished 2014 102% of our room night goal and 105% of our lead goal • Demand share growth (YTD 2014) +.17 (5.55%) in the top 25 markets and +.23 (9.11%) in the top 15 Direct Sales Events • • • • • •

Travel South Envision Destination Showcase ITB ASAE Great Ideas ASAE Springtime

Shreveport Anaheim Washington Berlin Orlando Washington DC

Atlanta Occupancy – December 2014 December 2014 YTD Occupancy

2013

2014

ACVB Tax Revenue City of Atlanta

67.0%

70.7%

Hotels w/500+ rooms

64.7%

69.9%

Hotels within 1-mile radius of GWCC

64.1%

68.8%

Metro Atlanta

63.1%

68.2%

Source: STR

Atlanta Occupancy – January 2015 January 2015 YTD Occupancy

2014

2015

ACVB Tax Revenue City of Atlanta

65.2%

69.5%

Hotels w/500+ rooms

65.0%

72.4%

Hotels within 1-mile radius of GWCC

62.3%

70.4%

Metro Atlanta

61.5%

64.4%

Source: STR

MAJOR GROUPS FOR FUTURE YEARS

Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

January 2015

Additional Rooms

19,601

Grand Total

242,968

Additional Rooms

19,601

Grand Total

242,968

2015 YTD

MARKETING UPDATE ANDREW WILSON EVP/CMO

Key Initiatives For Q1/Q2 2015 • Launch AtlantaMeetings.com • Leverage BrandUSA Partnership for International

• AtlantaNow Redesign • Music Voyager PBS Episode

• I AM ATL Consumer and Meetings Campaign Refresh

AtlantaMeetings.com – New Tool for Planners and Sales

International In-Language Videos

AtlantaNow – 10 New Pages of Content

Music Voyager Premiere March 27

I Am ATL Campaign Refresh

ANNUAL MEETING AMY PATTERSON VP, BUSINESS DEVELOPMENT & CORPORATE EVENTS

DRAGON CON PAT HENRY PRESIDENT

Dragon Con 2015

What is Dragon Con? ❖

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An internationally known pop culture convention More than 3,000 hours of programming from the worlds of science fiction, fantasy, and gaming Over 400 actors, authors, creators, and professionals Over 65,000 fans from around the world Fun for the whole family Making Labor Day Atlanta’s favorite holiday

What Happens At Dragon Con?

We invented the multi-genre pop culture convention

The Dragon Con Parade 

Join Us! - Saturday at 10am every year

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3,200 participants and 55 vehicles

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Enjoyed by 75,000+ spectators

Since 2000, Atlanta’s largest parade each year

For The Fans, By The Fans ❖

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Fans are the engine that drives Dragon Con. ❖

2,200 volunteers plan, organize, and manage programming.

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Volunteers also handle IT, logistics, and operations.

A full-time, year-round staff of 11 supported by more than 100 volunteer directors.

Dragon Con is the largest fan run convention in the industry.

Dragon Con’s Footprint ❖

Dragon Con happens in five host hotels and AmericasMart

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24 overflow hotels in downtown, midtown, and the airport

In 2005, Dragon Con was in Hyatt Regency and Marriott Marquis

Attendance Growth 70000 52500

35000 17500 0

Where Fans Come From ❖

Half of our attendees come from Georgia.

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80% of attendees come from the Southeast.

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3% of attendees come from outside the United States.

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Canada, England, Australia, New Zealand, Singapore and Hong Kong.

All 50 states are represented at Dragon Con

Who Fans Are 6% 11%

1824

2534

28%

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Nearly two-thirds of our fans are between the ages of 25 and 44.

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In our 29th year, we have a large number of second-generation fans.

19%

36%

Age Even distribution of male and female attendees

Economic Impact 

Attendees eat in Atlanta restaurants and drink in Atlanta bars

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Since 2005, hotel room rates have increased 45%

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Average hotel stay is four nights

Over $200 million in economic impact the past five years

Giving Back 

Since 2005, Dragon Con has donated over $690,000 to local charities.

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Over 900 hours of community service in 2014 through Dragon Con Superheroes program.

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The largest convention-based blood drive in the nation.

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We help the Make-a-Wish Foundation grant wishes.

This year’s official charity is the Lymphoma Research Foundation

Year Round Participation  Consistent engagement with 200,000 followers across social media platforms  Special member nights at venues throughout Atlanta, including the Georgia Aquarium, Atlanta Braves, and Medieval Times  Membership benefits year around including discounts with partners like Six Flags, Michael’s, Delta Air Lines, Olympus Worldwide, Enterprise/National Rental Car, and Scooteround

Some fans have NEVER missed a Dragon Con!

LEGISLATIVE UPDATE RON FENNEL PRESIDENT, GEORGIA CAPITOL ASSOCIATES

PRESIDENT’S REPORT E

WILLIAM PATE PRESIDENT & CEO

OLD BUSINESS GREGORY PIERCE EVP/CAO/CFO

OLD BUSINESS

Election of 2015 Chairman of the Board of Directors

OLD BUSINESS Daryl Evans MediaLink

NEW BUSINESS

ADJOURN