February 22, 2017 board meeting presentation

ACVB BOARD OF DIRECTORS MEETING WEDNESDAY, FEBRUARY 22, 2017 | 8:00 a.m.

GEORGIA AQUARIUM

CALL TO ORDER CHRIS COAN CHAIR, BOARD AND EXECUTIVE COMMITTEE

WELCOME DEBBIE CAMPBELL VP, MARKETING AND COMMUNICATIONS

DESTINATION REPORT MARK VAUGHAN EVP/CSO

Atlanta Occupancy – December 2016 December 2016 YTD Occupancy

2015

2016

ACVB Tax Revenue District

72.4%

72.7%

Hotels w/500+ rooms

75.3%

73.6%

Hotels within 1-mile radius of GWCC

72.9%

71.5%

Metro Atlanta

69.8%

69.9%

Source: STR

Atlanta Occupancy – January 2017 January 2017 YTD Occupancy

2016

2017

ACVB Tax Revenue District

68.0%

71.1%

Hotels w/500+ rooms

72.4%

76.0%

Hotels within 1-mile radius of GWCC

69.6%

72.5%

Metro Atlanta

64.1%

65.0%

Source: STR

Demand Share

Top 25 Markets Luxury & Upper Upscale

MONTHLY

YTD

Source: STR

Demand Share

Top 25 Markets Luxury & Upper Upscale

MONTHLY

YTD

Source: STR

Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

December 2016

Additional Rooms

1,200

Grand Total

263,038

Additional Rooms

135,874

Grand Total

173,5091

2016 YTD

Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

January 2017

Additional Rooms Grand Total

1,200 125,653

2017 YTD

Additional Rooms Grand Total

1,200 125,653

MAJOR GROUPS FOR FUTURE YEARS

Key Sales Activities • We finished 2016 at 102% of our room night goal and 102% of our lead goal.

• Through January we are at 119% of our room night goal and 106% of our lead goal.

Direct Sales Event • Destination Showcase • Envision • Conference Direct Partner • Nat. Assoc. Sports Commissions • PCMA Foundation • ASAE Great Ideas • Active America China • WTM Latin America • ITB

Washington, D.C. Cleveland Baltimore Sacramento Washington, D.C. Orlando Portland Sao Paolo Berlin

GEORGIA AQUARIUM UPDATE JOE HANDY PRESIDENT & COO, GEORGIA AQUARIUM

GEORGIA STATE STADIUM UPDATE CHARLIE COBB DIRECTOR OF ATHLETICS, GSU

FINANCIAL REPORT GREGORY PIERCE EVP/CAO/CFO

ATLANTA CONVENTION & VISITORS BUREAU

*SUBJECT TO REVISION

FINANCIAL STATEMENT SUMMARY WITH FORECAST

DURING AUDIT

THROUGH DECEMBER 31, 2016

CONSOLIDATED

CONSOLIDATED

2016

2016

2015

2016

2016

2016

ACTUAL

BUDGET

ACTUAL

YTD

FULL YR

FULL YR

YTD

YTD

YTD

VARIANCE

BUDGET

ACTUAL

SUPPORT & REVENUE Public Sector

23,244,257

22,134,002

21,362,032

1,110,255

22,134,003

23,244,257

Private Sector

10,115,329

8,730,915

9,812,077

1,384,414

8,730,915

10,115,329

33,359,586

30,864,917

31,174,109

2,494,669

30,864,918

33,359,586

9,118,726

9,280,340

8,663,875

161,614

9,280,340

9,118,726

853,018

923,510

746,747

70,492

923,510

853,018

20,866,366

18,700,952

19,462,555

(2,165,414)

18,700,952

20,866,366

1,841,295

1,675,000

1,691,329

(166,295)

1,675,000

1,841,295

32,679,405

30,579,802

30,564,506

(2,099,603)

30,579,802

32,679,405

680,181

285,115

609,603

395,066

285,116

680,181

TOTAL SUPPORT & REVENUE

EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense

Capital Expense

TOTAL EXPENSE

EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE

2016 ANNUAL DISCRETIONARY PENSION CONTRIBUTION STAN WILSON TREASURER, ACVB CHAIR, FINANCE & HR COMMITTEE

2016 ANNUAL DISCRETIONARY PENSION CONTRIBUTION

• 2016 CONTRIBUTION = $330,000 approved by Executive Committee January 25, 2017 and Board of Directors in 2017 – – – – – – –

2015 contribution = $330,000 2014 contribution = $250,000 2013 contribution = $150,000 2012 contribution = $200,000 2011 contribution = $200,000 2010 contribution = $151,000 (zero for 2008-2009)

MARKETING UPDATE ANDREW WILSON EVP/CMO

ATLANTA.NET

2016 FULL YEAR

SITE VISITS

MOBILE SHARE

YTD Monthly Average

of Site Visits

+ 21% YoY 442,931

+ 15% YoY 536,999

600K

70%

52%

60%

2015 YTD

2016 YTD

60%

500K

Goal 50% 400K 40% 300K 30% 200K 20% 100K

10%

0K

0%

2015 YTD

2016 YTD

2016 FULL YEAR USER ENGAGEMENT YTD Index

118.8

*

vs. 2015

Weighting

Page Views/Visit Mobile

92

25%

Page Views/Visit Desktop & Tablet

98

20%

Soc. Media Engagement **

165

30%

Leisure Newsletter Open Rate

116

10%

Leisure Newsletter Sign-up

70

5%

Ad Clicks

104

5%

Member Clicks

122

5%

Weighted Index

118.8

* 2015 set as baseline = Index 100 ** Social Media Activity is the aggregate of Likes, Comments, Shares and similar activity across Facebook, Twitter, Instagram and Pinterest.

2016 FULL YEAR Total Digital Impressions

185,823,930

(page views, social posts, newsletters, display ads)

SE Regional Broadcast TV (Impressions)

11,957,298

Total Digital Engagement

4,352,067

(video views, clicks off-site, social shares/likes/comments)

Referrals to Hospitality Industry

1,835,639

(clicks to website/social channels)

Average CPM

$10.39

(cost per thousand impressions)

Average CPC (cost per click)

$0.44

2016 CAMPAIGN RESULTS Multi-Channel, Multi-Tactic Campaign • Digital Display, YouTube, Social • Included Re-targeting Meeting Planners, Re-marketing Consumers

Total Campaign Video Views

1,512,423

- YouTube - Facebook

443,277 1,069,146

I AM ATL CAMPAIGN SURVEY RESULTS

1808 SURVEY RESPONDENTS viewed one of six videos

I AM ATL CAMPAIGN SURVEY RESULTS

Cities rated for having a “creative vibe” 80% Total

70%

Other Respondents Creative Class

% of Respondents

60% 50% 40% 33% 28%

30% 20% 10% 0% New Orleans

Nashville

Atlanta

Charleston

Orlando

Charlotte None of the above

I AM ATL CAMPAIGN SURVEY RESULTS

Change in perception of Atlanta after watching video 35%

Creative Class

32%

32%

44%

30%

% of Respondents

25% 21%

20% 15%

12%

10% 5% 1%

0%

1%

0%

Decreased Decreased Decreased Significantly Slightly

Did Not Change

Increased Increased Increased Slightly Significantly

I AM ATL CAMPAIGN SURVEY RESULTS

Interest in seeing more videos like these on Atlanta 40%

Creative Class

36%

56%

35%

% of Respondents

30% 24%

25%

20%

20% 15%

10%

12% 9%

5%

0% Not at all (1)

2

3

4

Exteremely (5)

PRESIDENT’S REPORT E

WILLIAM PATE

OLD BUSINESS

NEW BUSINESS

ADJOURN