August 22, 2019 ACVB Executive Committee Meeting Presentation

ACVB EXECUTIVE COMMITTEE MEETING THURSDAY, AUGUST 22, 2019 | 8:00 a.m.

PEACHTREE CENTER - HARRIS TOWER SUITE 201

CALL TO ORDER

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DEXTER WARRIOR CHAIR, BOARD OF DIRECTORS

DESTINATION REPORT

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MARK VAUGHAN EVP/CSO

ATLANTA OCCUPANCY – JULY 2019 July 2019 YTD Occupancy ACVB tax revenue district

Atlanta convention hotels

Hotels within 1-mile radius of GWCC

Metro Atlanta

Source: STR

2018

2019

76.2%

76.8%

80.8%

82.7%

78.0%

80.2%

71.7%

71.7%

KEY SALES ACTIVITIES Through July 2019, we finished 104% of our room night goal and 104% of our lead goal.

Direct Sales Events

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Student Youth Travel ASAE Annual Meeting Industry Insights Connect IMEX Gold 100 ASAE Five Star WTM CVB Reps

Birmingham Columbus Louisville Louisville Las Vegas San Diego Austin London Washington, D.C.

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FINANCIAL REPORT

GREGORY PIERCE EVP/CAO/CFO

ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH JULY 31, 2019

CONSOLIDATED

CONSOLIDATED

2019

2019

2018

2019

2019

ACTUAL

BUDGET

YTD

YTD

2019

ACTUAL

YTD

FULL YR

FULL YR

YTD

VARIANCE

BUDGET

FORECAST

SUPPORT & REVENUE Public Sector

17,651,185

15,808,949

15,035,774

1,842,236

26,400,437

27,324,452

Private Sector

3,245,511

1,414,890

2,457,485

1,830,621

8,842,000

8,842,000

20,896,696

17,223,839

17,493,259

3,672,857

35,242,437

36,166,452

5,657,200

5,525,314

5,281,572

(131,886)

9,989,241

9,989,241

647,382

530,081

649,624

(117,301)

837,000

915,000

10,881,850

8,432,988

9,510,748

(2,448,862)

22,121,989

22,871,989

1,183,772

1,067,584

1,033,791

(116,188)

1,899,000

1,975,000

18,370,204

15,555,967

16,475,735

(2,814,237)

34,847,230

35,751,230

2,526,492

1,667,872

1,017,524

858,620

395,207

415,222

TOTAL SUPPORT & REVENUE

EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense

TOTAL EXPENSE

EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE

MARKETING REPORT

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ANDREW WILSON EVP/CMO

MARKETING GOALS Period

Destination demand

Content distribution

Brand engagement

2019

100

109

111

Q4 Q3 Q2 Q1

102 98

108 110

98 129

MARKETING GOALS

BUILT ON THE BERNHARDT ENGAGEMENT INDEX CONCEPT Destination demand

Content distribution

Brand engagement

Demand (room nights)

Website page views

Social shares, likes, comments, re-pins, retweets

Transient leisure weekend Social media impressions demand Video views Attendance vs MP eCRM distribution expectation Display ad impressions [Quarterly/bi-annual perception tracking study] Syndicated content impressions

Page views/Visit mobile Page views/Visit desktop

Email open rate Email opt-ins

TV/radio GRPs

PPC clicks

Print distribution

Website ad clicks/visit

Out-of-home audience reach

Member page clicks/visit Video channel subscriptions

NEW TRADE SHOW BOOTH DESIGN OBJECTIVES • Stand out from the crowd • Emulate the iconic new stadium design • Provide a free flow/open space to engage customers • Use technology to convey brand message

• Platform for further innovation

BOOTH TRAFFIC DRIVER ATL FLYCYCLE • Four experiences featuring unique “fly” feature • Giveaway promoted via social, email & geofencing PLACE IMAGE HERE

IN-BOOTH INTERACTIVE CONTENT • 4 touchscreen 55” monitors • 360 virtual tour • Interactive sales presentation

• Beauty loop

RESULTS BOOTH VISITS •

194 total visits

DIGITAL & SOCIAL SUPPORT •

217,508 total combined impressions (ad + social)

•

694 total ad clicks

•

30.6% email open rate

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@christopherbw

PRESIDENT’S REPORT

WILLIAM PATE PRESIDENT AND CEO

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OLD BUSINESS

GREGORY PIERCE

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2019 BOARD ELECTIONS •

Joselyn Baker

Grady Foundation

2020

•

Carrie Burns

Atlanta Movie Tours

2021

•

Andy Chang

Piedmont Healthcare

2021

•

David Malone

Gas South

2020

•

Penny McPhee

Arthur M. Blank Family Foundation

2020

•

Bob Schuler

AmericasMart

2020

•

John Woodward

Metro Atlanta Chamber

2020

•

Pat Upshaw-Monteith

Leadership Atlanta

2021

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NEW BUSINESS

ADJOURN