August 18, 2016 executive committee presentation 3

ACVB EXECUTIVE COMMITTEE MEETING THURSDAY, AUGUST 18, 2016 | 8:00 a.m.

ACVB BOARD ROOM

CALL TO ORDER DARYL EVANS CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE

DESTINATION REPORT MARK VAUGHAN EVP/CSO

Atlanta Occupancy – June 2016 June 2016 YTD Occupancy

2015

2016

ACVB Tax Revenue District

74.4%

75.3%

Hotels w/500+ rooms

76.1%

79.0%

Hotels within 1-mile radius of GWCC

73.8%

76.2%

Metro Atlanta

71.7%

71.2%

Source: STR

Key Sales Activities • Through July 2016 we are at 103% of our room night goal and 106% of our lead goal Direct Sales Events • • • • • • •

Connect ASAE Annual Meeting Student Youth Travel Trade Show Executive Gold 100 ASAE Five Star IMEX China Summit

Grapevine Salt Lake City Orlando Carlsbad, CA San Diego Las Vegas China

Demand Share

Top 25 Markets Luxury & Upper Upscale

MONTHLY

YTD

Source: STR

MAJOR GROUPS FOR FUTURE YEARS

Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

June 2016

Additional Rooms

9,715

Grand Total

200,442

Additional Rooms

55,542

Grand Total

824,810

2016 YTD

ASAE annual meeting SALT LAKE CITY – AUG. 13-16

ASAE annual meeting SALT LAKE CITY – AUG. 13-16

FINANCIAL UPDATE GREGORY PIERCE EVP/CAO/CFO

ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH JUNE 30, 2016

CONSOLIDATED

CONSOLIDATED

2016

2016

2015

2016

2016

2016

ACTUAL

BUDGET

ACTUAL

YTD

FULL YR

FULL YR

YTD

YTD

YTD

VARIANCE

BUDGET

FORECAST

SUPPORT & REVENUE Public Sector

11,837,563

11,119,661

10,850,713

717,902

22,134,003

22,134,003

Private Sector

2,054,495

2,741,946

1,990,687

(687,451)

8,730,915

8,730,915

13,892,058

13,861,607

12,841,400

30,451

30,864,918

30,864,918

4,191,232

3,965,534

3,814,522

(225,698)

9,280,340

9,280,340

449,783

403,688

346,686

(46,095)

923,510

923,510

6,749,872

7,393,405

6,306,314

643,533

18,700,952

18,700,952

904,950

876,613

824,244

(28,337)

1,675,000

1,675,000

12,295,837

12,639,240

11,291,766

343,403

30,579,802

30,579,802

1,596,221

1,222,367

1,549,634

373,854

285,116

285,116

TOTAL SUPPORT & REVENUE

EXPENSE Payroll & Related Expense

Other Operating Expense Direct Promotional Expense Capital Expense

TOTAL EXPENSE

EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE

MARKETING UPDATE ANDREW WILSON EVP/CMO

ATLANTA.NET

END of JULY 2016 YTD

SITE VISITS

MOBILE SHARE

YTD Monthly Average

of Site Visits

+ 19% YoY 444,393

+ 15% YoY 527,451

600K

70%

52%

60%

2015 YTD

2016 YTD

60%

500K

Goal

50%

400K 40% 300K 30% 200K 20% 100K

10%

0K

0%

2015 YTD

2016 YTD

ATLANTA.NET

END of JULY 2016 YTD

USER ENGAGEMENT YTD Index

118.0

*

vs. 2015

Weighting

Page Views/Visit Mobile

95

25%

Page Views/Visit Desktop & Tablet

100

20%

Soc. Media Engagement **

156

30%

Leisure Newsletter Open Rate

121

10%

Leisure Newsletter Sign-up

73

5%

Ad Clicks

107

5%

Member Clicks

129

5%

Weighted Index

118.0

* 2015 set as baseline = Index 100 ** Social Media Activity is the aggregate of Likes, Comments, Shares and similar activity across Facebook, Twitter, Instagram and Pinterest.

ASAE – CONTENT MARKETING

Trade Show Booth In-Booth Virtual Reality Tour : Airport – Centennial Olympic Park

Trade Show Booth Google Cardboard VR Viewer - Booth Giveaway / Mailer

Virtual Reality App available for download from iTunes and Google Play stores

Trade Show Booth In-Booth GWCC Transformation Video Loop

HOTEL TAX UPDATE GREGORY PIERCE

Hotel tax history % split City of Atlanta ACVB GWCC Atlanta 88 (DNC) GA Dome/Successor ACMF

3% tax 3% tax 1975-6/30/83 7/1/83 -6/30/87 80.00% 70%-50% 20.00% 25%-35% 5%-15%

6% Tax 7% Tax 7% Tax *Additional 1% 7/1/87-8/30/89 9/1/89-6/30/90 7/1/90-present 10/1/11 - present 25.00% 21.43% 28.56% 34.00% 29.14% 22.50% 7.60% 6.51% 9.64% 33.40% 28.63% 0.00% 14.29% 39.30% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

100.00% *additional 1% is a different section of the hotel tax code

(in cents/dollar)

3% tax 1975-6/30/83

3% tax 7/1/83 -6/30/87

6% Tax 7/1/87-8/30/89

7% Tax 9/1/89-6/30/90

7% Tax *Additional 1% 7/1/90-present 10/1/11 - present

City of Atlanta

2.40

2.10-1.50

1.50

1.50

2.00

ACVB

0.60

0.75-1.05

2.00

2.00

1.58

0.15-0.45

0.50

0.50

0.68

2.00

2.00

0.00

1.00

2.75

GWCC Atlanta 88 (DNC) GA Dome/Successor ACMF

1.00 3.00

3.00

6.00

7.00

7.00

1.00

PRESIDENT’S REPORT E

WILLIAM PATE PRESIDENT & CEO

OLD BUSINESS GREGORY PIERCE

ELECTION OF BOARD MEMBERS EL

• Robert Patterson CityLife Dev. Partners

2017

NEW BUSINESS

ADJOURN