ACVB Super Bowl Recap

HOSPITALITY INDUSTRY BRIEFING | SUPER BOWL LIII SEPT. 26 – THE CARTER CENTER

PLACE IMAGE HERE

JASON MEANS DIRECTOR, MEMBERSHIP AND CORPORATE EVENTS

ATLANTA CONVENTION & VISITORS BUREAU

CHEF VAGN NIELSEN PLACE IMAGE HERE

CORPORATE EXECUTIVE CHEF PROOF OF THE PUDDING

PLACE IMAGE HERE

WILLIAM PATE PRESIDENT AND CEO, ATLANTA CONVENTION & VISITORS BUREAU

MAJOR SPORTING EVENTS IMPACT ATLANTA

ACVB Industry Briefing | September 26, 2018

BRETT DANIELS CHIEF OPERATING OFFICER

SOLANGE ABREU

CARL ADKINS

ARDELIA AUSTIN

BRE’ANNA BARTON

CYONE BATISTE

JAMIYA BRINSON

TYLER CHARRASSE

AMY COMSTOCK

OUR STAFF

BRETT DANIELS

WES FAULKINBERRY

LEE HENDRICKSON

JENNIFER JOHNS

JULIA KARRENBAUER

PHILL LANA

KAY LAWRENCE

RANDY LIEBERMAN

OUR STAFF JOHN LUNG’AHO

CANDACE MITCHELL

CHINCIE MOUTON

AMY PATTERSON

ERIN SHEARER

MATT SNYDER

DIANA TRUJILLO

ABE WILLIAMS

COUNTDOWN TO KICKOFF

129 DAYS

Atlanta’s evolution as a city since we last hosted: 1.6 million residents since Super Bowl XXXIV Estimated 150,000 out-of-town visitors Goal of touching more than one million Metro Atlanta residents Estimated economic impact: 
 $185 million

JULIA KARRENBAUER EVENTS AND SPONSOR ACTIVATION

SUPER BOWL LIII EVENTS

OPENING NIGHT FUELED BY GATORADE January 28, 2019 Location: State Farm Arena

NFL TAILGATE (GWCC C)

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(STATE FARM ARENA)

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ANDREW YOUNG INTL. BLVD

SUPER BOWL LIII OPENING NIGHT

SUPER BOWL EXPERIENCE (GWCC B)

BLVD.

YOUNG INTL. BLVD

LEN JR.

SUPER BOWL LIII

SUPER BOWL EXPERIENCE January 26 - February 2, 2019 Location: Georgia World Congress Center, Building B

IVAN AL

MITCHELL ST.

NORTHSIDE DR.

SUPER BOWL LIVE January 26 - February 2, 2019 Location: Centennial Olympic Park

MEDIA OPS/ RADIO ROW (GWCC A) TA T E

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I CK

NFL HONORS February 2, 2019 Location: The Fox Theatre

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IVAN ALLEN JR. BLVD.

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CENTENNIAL OLYMPIC PARK

BAKER ST.

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SUPER BOWL LIVE

TASTE OF THE NFL February 2, 2019 Location: Cobb Galleria

NFL ROOM BLOCKS NFL is currently contracted with 107 hotels NFL hotel block includes entire metro area and beyond: Airport, Decatur/DeKalb, Gwinnett, Perimeter, Cobb Galleria, Buckhead, Midtown, Downtown, Alpharetta and beyond Peak Nights: Arrival: Friday, February 1, 2019 Departure: Monday, February 4, 2019 Peak rooms nights: over 20,100 rooms contracted on peak by NFL

AMY PATTERSON OPERATIONS AND LOGISTICS

SEAR RATING

SPECIAL EVENT ASSESSMENT RATING

Rating determined by Department of Homeland Security & FBI SEAR System attempts to quantify several threat, vulnerability, and risk factors to determine an events potential attractiveness as a terrorist target National Special Security Event (NSSE) – Inauguration, political conventions, funeral for head of state SEAR Ratings 1 – 5 In 2018, four events given SEAR 1 rating Federal Coordination Team assigned to oversee coordination of federal resources to assist local and state agencies

EVENT PORTAL FOR SITUATIONAL AWARENESS

ARDELIA AUSTIN VOLUNTEER PROGRAMS

WHO WE ARE 32,500 applicants 10,000 chosen volunteers 450 captains

WHERE WE ARE Airport Ambassadors Street Teams Super Bowl LIVE Volunteer HQ Hotels

WHAT’S NEXT October 28: Volunteer Kickoff Rally December/January: Role-Specific Training January 25- February 4: Team ATL Deployment

LEE HENDRICKSON COMMUNITY ENGAGEMENT

OUR MISSION To leverage Super Bowl LIII to create a lasting impact on communities throughout Atlanta

BUSINESS CONNECT

215 businesses selected

CAPITAL IMPROVEMENT PROJECT

CIVIL RIGHTS AND SOCIAL JUSTICE

$2M renovation of John F. Kennedy Park

“Off the Wall” Project

SUSTAINABILITY

Trees Atlanta

YOUTH ENGAGEMENT

GENYOUth Laureus Playworks

JEN JOHNS MARKETING AND COMMUNICATIONS

MARKETING AND COMMUNICATIONS Overview of Strategic Goals Opportunities for Involvement

THANK YOU

Q&AÂ

ADJOURN