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WELCOME TO

MEMBER ORIENTATION


MEMBERSHIP TEAM Jason Means

Amanda Dyson

Director, Membership & Corporate Events

Manager, Membership Events

Andy Haskell

Tonya Shells

Account Executive

Contact us at: membership@atlanta.net

Coordinator, Membership


UPCOMING EVENTS Thursday, March 8, 2018 Connect at The Fairmont 1429 Fairmont Ave N.W. Atlanta, GA 30318 5:00 p.m. – 7:30 p.m.


ACVB MEMBER INSIDER


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RICHARD JONES PRESENTING ATLANTA, LLC MEMBERSHIP ACTIVITIES


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JASON MEANS DIRECTOR, MEMBERSHIP & CORPORATE EVENTS MEMBER INTRODUCTIONS


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VICTORIA LIGHTFOOT PLACE IMAGE HERE

@kktravelsandeats

SPECIALIST, PUBLIC RELATIONS


ALL EYES ON ATLANTA NATIONAL AND INTERNATIONAL MEDIA EXPOSURE


ATLANTA IN THE NEWS


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TELLING ATLANTA’S STORY 1. ACT LIKE REPORTERS • •

Research current travel trends Communicate Atlanta’s news

2. MAKE RESEARCH EASY •

Work with the media to keep Atlanta top-of-mind

3. LAY THE GROUNDWORK

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• •

Position ACVB as an on-the-ground resource for the meeting planners and attendees Position Atlanta as a top U.S. destination

4. CHANGE PERCEPTIONS • •

Generate relevant news coverage Give consumers and meeting attendees an “aha” moment

5. BUILD ATTENDANCE • • •

Promote attendance-building programs to show Atlanta as the city with which to do business Communicate the relevance of attending convention in Atlanta


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MAXIMIZE YOUR MEMBERSHIP ENGAGE OUR TEAM • •

Connect with our team throughout the year as we consistently work with media Let us experience your brand first hand at grand openings and special events

SEND US YOUR PRESS RELEASES

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• •

Help us keep your organization top-of-mind when we work with media Send us updates on your business, new offerings, developments and renovations (content@atlanta.net)

BOOKMARK THE NEWS ROOM • • •

Stay updated on the latest news about Atlanta News.atlanta.net Download press kit from our newsroom


NEWS.ATLANTA.NET


CONTACT US Heather Kirksey Director, Public Relations hkirksey@atlanta.net

Victoria Lightfoot Specialist, Public Relations vlightfoot@atlanta.net

Travis Currie Specialist, Public Relations tcurrie@atlanta.net

Lindsey Watts Coordinator, Public Relations lwatts@atlanta.net


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TOM DOLAN DIRECTOR OF CITY WIDE SALES SALES


CONVENTION SALES UPDATE


SALES & SERVICES DIVISION Tradeshows & National Accounts Ten team members led by Tom Dolan • City wide groups using 1201+ sleeping rooms peak (per night). Typically require meeting or exhibit space, which exceeds hotel capacity and utilizes Metro Area convention centers

National Sales & Small Meetings Six team members led by Justin L. Page Sr. • Hotel groups (1 – 2 hotels) using up to 1200 peak (per night). Occasionally works with accounts that require space at metro area convention centers. • Motor coach and tour operator requests for any size hotel space

Satellite office – Washington DC Convention Services Five team members led by Kristin Delahunt • Services groups greater than 250 sleeping rooms on peak. Provides detailed assistance to meeting planners in all areas of preparation to include city promotion, information gathering and linking to ACVB members and services.


ATLANTA AMONG TOP 10 NIGHTLY INVENTORY

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1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Orlando New York Chicago Washington Los Angeles Atlanta Houston Dallas Phoenix San Diego

123,692 116,762 115,218 111,119 100,533 96,389 85,975 83,427 64,082 61,495

NIGHTLY DEMAND

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

New York Orlando Los Angeles Washington Chicago Atlanta Dallas Houston San Diego Anaheim

101,253 98,107 80,467 80,094 78,677 67,554 58,040 57,333 47,536 44,408


MEETINGS, CONVENTIONS, TRADE SHOWS City-Wide Groups (>1200 peak) Booked as of January 31, 2018 Year

# of groups

Room Nights

2018

40

784,769

2019

39

942,469

In-House Groups (<1200 peak)

Booked as of January 31, 2018 Year

# of groups

Room Nights

2017

427

387,451

2018

119

210,867


SALES TRAVEL


ATLANTA AMONG TOP 10 Customer Contacts YTD â&#x20AC;&#x201C; 4th Quarter 2017

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Trade Shows (outbound)

2,321

Sales Trip Appointments (outbound)

1,817

Site Visits (inbound; one-on-one)

940

FAM's (inbound)

470

Update trips (direct sales)

278 Totals

5,826


ANDREA MCCULLOUGH MANAGER, CONVENTION SERVICES CONVENTION SERVICES


CONVENTION SERVICES TEAM MEMBERS Kristin Delahunt

Andrea McCullough

Jenna Snyder

Courtney Curry

Katie Kling


ACVB SERVICES • Service meetings booked through ACVB Sales Department - In-House and Tradeshows • Group size 250+ peak rooms | No market or geographic segment

• Manage 750 meetings/events per year, average • 35 major city-wides (3,500+ peak rooms) per year, average • Engage with customers 18 mo – 2 yrs in advance

• Work with meeting planners throughout life of event: planning, execution, post event follow up and reporting • Conduit to any internal and external services/resources needed to produce customers’ event


PLANNING & PROMOTIONS ACTIVITY Per year average Pre-Show Promotion Travel- Top Tier Conventions

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15

150 Planning Site Visits (inbound; one-on-one) FAMâ&#x20AC;&#x2122;s (inbound)

UpNext (confirmed business- 3 years out, DC market)

@christopherbw

5

40pp


ACVB CONVENTION SERVICES

Plan •

Site visit coordination

RFP to member suppliers

• •

Off-site venue search Housing Services by EventSphere

• •

Customized maps FAMS: exhibitor, marketing & media

Promote • Pre-show promotion • Customized Atlanta content, videos and images • Customized mini-sites • eNewsletters & ePostcards • Integrated destination promotion with housing company • Telemarketing • Atlanta content in industry trade publications

Welcome • pre-convention meetings • Coordination with city safety & transit authorities, and convention alerts • Collateral & events listings • Welcome letters from city officials • Atlanta content for show publications, show daily • Referrals to dining, entertainment, attractions • Airport, city & hotel décor packages


ATLANTAMEETINGS.COM PLANNERâ&#x20AC;&#x2122;S TOOLKIT


ATLANTAMEETINGS.COM PLAN & PROMOTE


ATLANTAMEETINGS.COM VENUES SEARCH & SUPPLIER RFP


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BRANDON BARNES DIRECTOR, TOURISM SALES INTERNATIONAL TOURISM


WHY IS INTERNATIONAL BUSINESS IMPORTANT? • International Visitors Spend 4-7 Times More than Domestic Visitors

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• International Visitors Length of Trip is 2-5 Times Greater than Domestic Visitors • Higher Participation Rates for Attractions, Car Rentals and Hotels


VISITORS TO ATLANTA


TOP ORIGINS TO ATLANTA


GROWTH IN TOP INTERNATIONAL MARKETS


TOP SPENDING MARKETS International visitors to Atlanta spend close to $900 a year.

million


RHYTHMS OF THE SOUTH •

Three city alliance – Atlanta, Nashville, New Orleans

Current focus – United Kingdom

Website, sales programs, tradeshows


HOW TO GET INVOLVED Trade Shows - Sales Missions - FAM trips


LILY LEIVA DIRECTOR, DIGITAL MARKETING PLACE IMAGE HERE

SHERETHA BELL DIRECTOR, CREATIVE & CONTENT SERVICES

MARKETING

@downtownescape


#1 TRAVEL, THINGS TO DO AND EVENT PLANNING ATLANTA.NET

ATLANTAMEETINGS.COM


ATLANTA.NET & ATLANTAMEETINGS.COM OVER 5 MILLION SESSIONS PER YEAR

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340K users with 1.1 million page views each month

60% from Atlanta and Georgia

75% Search engine referrals

65% traffic from mobile devices


POPULAR SECTIONS


PARTNER LISTINGS


PARTNER PAGES


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4 FREE WAYS TO ACTIVATE GET AND STAY ENGAGED WITH ACVB MARKETING


1. SHARE YOUR IMAGES & CONTENT •

The more we know, the more we can share

Engage with PR and Marketing

Keep your content relevant and up-to-date

Upload images on FMO.atlanta.net

Send content and press releases to content@atlanta.net


YOUR CONTENTâ&#x20AC;&#x2122;S JOURNEY

ATLANTA.NET ATLANTA MEETINGS.COM

ENEWS/ SOCIAL

YOUR CONTENT

YOUR BUSINESS YOUR MEMBER PAGE

COLLATERAL & PUBLICATIONS


1. SHARE YOUR IMAGES AND CONTENT

ACVB VISITOR PUBLICATIONS

ATLANTA.NET ATLANTAMEETINGS.COM ACVB GENERAL COLLATERAL


2. OPTIMIZE YOUR PARTNER PAGE


3. ADD YOUR EVENTS TO ATLANTA.NET


3. ADD YOUR EVENTS TO ATLANTA.NET


4. ENGAGE WITH @DISCOVERATLANTA


5. ADVERTORIAL CAMPAIGNS SHARE YOUR IMAGES AND CONTENT IMAGES: FMO.ATLANTA.NET PRESS RELEASES: CONTENT@ATLANTA.NET


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HOW DO I GET STARTED?


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MY IMAGES AND CONTENT


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ATCOMM PUBLISHING ACCOUNT EXECUTIVE JENNIFER CHANABERRY ACVB PUBLICATIONS


ATCOMM PUBLISHING PARTNERSHIP OVERVIEW ATCOMM is the official publisher of Atlanta Convention & Visitors Bureau.

A joint venture with Atlanta Business Chronicle & ACVB publishing partner for more than 29 years. ATCOMM produces five print publications and a visitorâ&#x20AC;&#x2122;s map and represents advertising opportunities on Atlanta.net.


ACVB PRINT CONSUMER PUBLICATIONS The ACVBâ&#x20AC;&#x2122;s consumer publications are distributed via a network of sites, including official Atlanta Visitor Information Centers, hotels, attractions, shopping centers, Hartsfield-Jackson Atlanta International Airport, Georgia World Congress Center and in convention welcome packages.

Atlanta NOW Magazine Market: Convention & Leisure Visitors 100,000 distributed per issue Publishes bi-monthly

Peachtree Connects Guide Market: Visitors Staying in Buckhead/Midtown/Downtown 100,000 distributed annually Publishes every December

Atlanta International Guide Atlanta Visitors Map Market: Convention & Leisure Visitors 100,000 distributed annually Publishes every Summer

Market: International Visitors 75,000 distributed Translated into six languages Publishes every two years


ACVB PRINT INDUSTRY PUBLICATIONS 1:1 Industry publications serve two purposes. They are distributed directly by the ACVB via Familiarization (FAM) Trips, 1:1 Sales Meetings, Tradeshows and Update Atlanta presentations as a marketing piece for the city of Atlanta. Once the Planner or Tour Operator has selected Atlanta as the destination for their group, these publications become their go-to resource.

Atlanta Meeting & Event Planner Market: Meeting Planners 10,000 distributed annually Publishes every April

Atlanta Tour Manual Market: Tour Operators & Travel Planners 10,000 distributed annually Publishes every November


ATLANTA VISITORS MAP Advertise to put your business into the hands (and pockets) of Atlantaâ&#x20AC;&#x2122;s Visitors.

Atlanta Visitors Map Market: Convention & Leisure Visitors 100,000 distributed annually Publishes every Summer


ATLANTA.NET

Monthly a la carte pricing and discounted packages are available on Atlanta.net â&#x20AC;&#x201C; weâ&#x20AC;&#x2122;ll be happy to create a custom campaign that fits your needs!


Weâ&#x20AC;&#x2122;ll work with you to develop a print + digital campaign that aligns with your goals and your budget. To learn more, contact us:

Attractions, Arts & Culture, Events & Facilities, Transportation and Services

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Restaurants, Caterers, Retailers and Sports

Resorts & Hotels

Lisa Werneck (404) 249-1031 lhwerneck@bizjournals.com Jennifer Chanaberry (404) 249-1752 jchanaberry@bizjournals.com Annice Parker (404) 249-1037 aparker@bizjournals.com


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DAVID JUSTICE PRESIDENT DAVID JUSTICE FINANCIAL SERVICES, INC.


MEMBER TO MEMBER OFFERS


MEMBER TO MEMBER OFFERS


ADJOURN


ACVB February 2018 Member Orientation  
ACVB February 2018 Member Orientation