HBN Foundation Spring Conference - William Pate presentation

Hospitality Business Network Foundation Spring Conference May 15, 2017

William Pate President and CEO Atlanta Convention & Visitors Bureau

Why is hospitality important?

280,000 metro Atlanta employees in hospitality industry

52 million visitors in 2016 $15 billion in spending in 2016 The gasoline that runs the engine

What sets Atlanta apart?

Accessibility 80 percent of the U.S. population within a two-hour flight of the world’s busiest airport, Hartsfield-Jackson Atlanta International Airport

Flexible hotel portfolio More than 95,600 hotel rooms in metro Atlanta and 11,800 rooms within a one-mile radius of GWCC

Georgia World Congress Center Nation’s fourth-largest convention center conveniently located in the heart of Downtown

Shopping capital of the South Legendary shopping at Lenox Square, Phipps Plaza and The Shops Buckhead Atlanta

Award-winning food scene In the past five years, Atlanta chefs have garnered 60 semifinalist nominations for James Beard awards

Vibrant arts and cultural community 1,700 arts and cultural institutions in the metro area

Number of visitors to Atlanta on the rise 60

Visitors (Millions)

50

40 30 20 10 2009

2010

2011

2012

2013

2014

2015

52 percent increase in visitation in the last eight years

2016

More visitors drives more development

New hotel concepts

Renaissance Atlanta Airport Gateway Hotel

Solis Hotel

InterContinental Hotel at Hartsfield-Jackson Atlanta International Airport

Hard Rock Hotel

SunTrust Park

The Battery Atlanta

Mercedes-Benz Stadium

Atlanta United FC

Georgia State Stadium

Beyond the stadium

And there’s more to come!

More than $3 billion in new development to open in the next four years

Underground Atlanta

Atlanta Civic Center

Philips Arena

GWCCA 2020 Vision strategic plan

•

• •

Repositioned GWCCA campus

Potential for new convention hotel Renovated Centennial Olympic Park

Capital of college football

Where is the next growth opportunity?

China outbound travel market growth 2012

83 Million — 6% of China’s population

2013

97 Million — World’s #1 source market

2014

115 Million – Double 2010 levels

2015

120 Million — 9% of China’s population

2020*

250 Million — 14% annual growth

China overseas travel destinations

90% ASIA 3% AMERICAS 3% EUROPE 3% AFRICA 1% OCEANIA

The U.S. is the only longhaul destination among China’s top 10 destinations

Chinese travel spending trends

Percent of Chinese travelers aspiring to travel to the USA

Chinese visitors to the USA

Atlanta has momentum U.S. – China Tourism Leadership Summit – 2017

Chick-fil-A Kickoff Games – 2017 College Football Playoff National Championship – 2018 Super Bowl LIII – 2019

NCAA Final Four – 2020 55 – 60 million visitors by 2020