2016 March Meeting International Business Development Task Force Prezi

International Business Development Task Force March 24, 2016

1st Quarter Review/Upcoming Activities

Tradeshows and Sales Missions • FITUR 2016, Madrid, Spain: January 20 – 24

• RSAA Annual Summit, NYC,New York: February 9-10 • RTO Summit West, Marina del Rey, California: February 17-18 • ANATO, Bogota, Colombia: February 24-26 • ITB, Berlin, Germany : March 9-10

• Active America China, Ft. Worth, Texas: March 16-19 • Travel South Brazilian Sales Mission, Brazil: March 25-28 • WTM Latin America, Sao Paolo, Brazil: March 29-31

Upcoming Activities • Receptive Sales Calls, Orlando, Florida: April 20-21 • Australia Sales Mission, Sydney, Australia: May 2-6 • IPW, New Orleans, Louisiana: June 18-22

FAMS January- March •February 26-28 •11 attendees

•February 26-29 •14 attendees

•March 12-15 •8 attendees

BrazilAncoradouro

PanamaCorporate

China-Active America

ArgentinaResto del Mundo • March 12-15 • 4 attendees

Upcoming FAMS • BRT Brazil: April 12-14

• Sao Paulo CORP Travel:April 23-29 • Guatemala Top Sellers: April 27-30 • Argentina AMEX Travel: May 15-18

• Cartagena Delta: May 25-28 • HRG MICE Argentina: June 3-5

International Sales Update

The 5th Annual Travel South USA International Showcase  Met with over 79 international buyers from 13 different countries.  Rhythms of the South hosted luncheon with local band Larkin Poe.  Y'all Ball Final Night Event was hosted jointly by the State of Georgia Tourism Office and the Atlanta CVB.  Atlanta will host the 6th annual showcase from Nov 28Dec 1,2016.

Rhythms of the South Update

U.S. China Tourism Leadership Summit  The U.S. – China Leadership Summit is a high level gathering of government officials and travel executives with the purpose of building and strengthening the relationships between the U.S. and China travel industries.  Main partners are Brand USA and China National Tourism Administration (CNTA). Summit switches between USA and China.  Atlanta was awarded the 2017 Summit.  It will be the first time Atlanta has hosted the summit.

Airport and Airline Initiatives

New Routes or Carriers • Turkish Airlines – 2016 • Qatar Airways – 2016

• Delta – Cartagena and Medellin – Fall 2015

Marketing Updates

MARKETING UPDATE • Chinese (Mandarin) Videos • BrandUSA Produced and Distributed • Two versions • Macy’s co-produced Shopping focus • Culture/Shopping • Building Mandarin microsite on Atlanta.net • Spanish VO for 5 neighborhood videos • Expanding Spanish Content Pages on Atlanta.net • Hired Spanish writer • Spanish Sales Presentation in Development

MARKETING HIGHLIGHTS Q1

Music Voyager TV Series • 27 Minute episode • Co-produced with PBS • Premiers at Atlanta Film Festival • Syndicated Nationally and Internationally

I AM ATL Video Campaign • Eleven ~2 min. vignettes • Produced from MV1 and MV2 • Distribution Plan • Matador Networks • Facebook/Instagram • I AM ATL Microsite

NEW AIRPORT VISITOR CENTER

Music Voyager Part II

International Press and Communications Press: Vanity Fair, Italy El Mercuno, Chile Travel Extra, Ireland Viagens, Brazil Idee Viaggi, Italy Palador, Brazil

Vanity Fair, Italy: “I Segreti di Atlanta” (Secrets of Atlanta)

Research Updates

VISITORS TO ATLANTA 1.2 million international visitors to Atlanta are projected for 2015, this would be roughly flat with 2014.

Overseas is projected to have grown 3% to approximately 770,000. Canada has a projected decline.

TOTAL INTERNATIONAL

1,400,000

INTL. CATEGORY

1,400,000 0%

1,200,000

5%

1,000,000

1,200,000 1,000,000

800,000

800,000

600,000

600,000

400,000

400,000

200,000

200,000

3%

5%

-7% 4%

6% 5%

-

-

Historic

Projection

Overseas

Canada

Mexico

TOP DESTINATION CITIES OVERSEAS, 2015 3% growth in overseas visitation in 2015 would be slightly higher than the total U.S.’s growth of 2%.

Rank

Destination

Overseas Visitors

2015/2014

1

New York, NY

11,060,000

2%

2

Miami, FL

4,970,000

2%

3

Orlando, FL

4,200,000

2%

4

Los Angeles, CA

4,190,000

4%

Despite this Atlanta’s rank of 13 was the same as in 2014.

5

San Francisco, CA

3,230,000

3%

6

Las Vegas, NV

3,050,000

2%

7

Honolulu, HI

2,500,000

3%

Several cities in the top 15 had slightly stronger growth than Atlanta, at approximately 4%.

Most noteworthy was Los Angeles.

8

Washington DC

1,850,000

2%

9

Boston, MA

1,440,000

2%

10

Chicago, IL

1,330,000

2%

11

San Diego, CA

1,040,000

1%

12

Houston, TX

890,000

3%

13

Atlanta, GA

770,000

3%

14

Riverside, CA

720,000

4%

15

Detroit, MI

650,000

4%

Total USA

35,180,000

2%

TOP ORIGINS TO ATLANTA OVERSEAS, 2015 Brazil and South Korea have risen in ranks while Germany has fallen.

Rank

Origin

Overseas Visitors

2015/2014

1

United Kingdom

98,000

3%

2

China

70,000

18%

3

Brazil

56,000

3%

+1

4

South Korea

55,000

14%

+1

5

Germany

54,000

0%

-2

6

India

48,000

8%

7

Caribbean

34,000

3%

8

South America, excl. BR, AR*

32,000

-7%

9

Japan

32,000

-13%

-2

10

France

27,000

-4%

+1

*South America excluding Brazil and Argentina

Rank Change

+2

Questions/Comments