Athleisure Mag #59 Nov 2020 | Good Vibes Only with SOFI TUKKER

GOOD VIBES ONLY SOFI TUKKER

This month's cover story features 2X GRAMMY nominated musical duo that we have been a fan of for awhile now. SOFI TUKKER's music can be heard in some of your favorite Apple commercials, TV shows and even when you're hopping on your Peleton. This group is known for their jungle pop vibes and continuing to expand their footprint in the world through their creativity. We talked with them about how they began working with one another, how they got into the industry, their body of work and what they have been doing as they have navigated this time of quarantine.

ATHLEISURE MAG: Prior to becoming the powerhouse duo that you are, when did you fall in love with just music in general?

TUCKER HALPERN: I have always been in love with music. I played the drums and I was in garage bands growing up. But it always took a backseat to basketball. That was my whole life for such a long time until I was like 20 – 22. For me, I didn’t really fall in love until the way that I am today until I got sick in college. That’s when I started turning my attention to something else. I really just fell in love with dance music and house music and stuff.

SOPHIE HAWLEY-WELD: I can’t really point to a specific period in time where I fell in love with music. It’s always been something that I have enjoyed listening to and I have always been dancing. I would always dance and be in musical theater as a kid. I started writing as a means of music therapy actually in middle school. I would play the guitar and I would write about my feelings. I found it so therapeutic to honestly just write about my experiences as opposed to thinking about it. It was my primary way of getting through my angst.

I was really into jazz and I took jazz singing lessons. I started to realize that I liked Brazilian jazz more than any other kind of jazz. I started taking Portuguese and I said, “hey, if I love this music so much, I should probably start taking lessons in it." So I really started loving the music and I moved to Brazil for a bit and I just kept it going. I think it’s a long story but music is just such an experience in the way that you fall in love with it.

AM: We’re big fans of jazz music in our team and our co-founder’s great uncle was Joe Henderson, tenor saxophonist.

SHW: Cool!

AM: We love bossa nova as a form as well, what is it about this genre of music that pulls you in?

SHW: I just find it so intimate and sexy and soothing. I think that the language is perfect for jazz and singing. I think that it’s very vowel-y. I think it’s perfect and when you’re listening to it, the singers are whispering into the microphone.

AM: Pretty much.

SHW: Yeah and I just really enjoy that whole vibe.

AM: How did you guys meet one another and was the moment when you realized that you wanted to work together and that you had those traits that would be really beneficial together?

TH: Well, I think that I had to convince Sophie to do that – that I had traits to add to her repertoire. But the story goes, I was DJing after my basketball life in college during my senior year. I was DJing tons of house parties – like college stuff, but it was cool underground stuff. One of my friends asked me to DJ after this art show. We went to Brown and it was at this show in Providence in downtown like at a warehouse thing. I went early to set up and Sophie was the acoustical performer at the art show and I think that there was only 10 people there. But I was sort of setting up and watching her perform with a couple of friends that I knew from my music classes at school. She was amazing and she was only singing in Portuguese and it was really beautiful bossa nova music which I had never really heard much of before. I thought that it was really cool but it was really slow. Like REALLY slow – like 4 BPMs – I swear! I was like, man this would be so much cooler if it was more upbeat and had a house beat behind it. When she sort of finished and it was supposed to be my turn to play, I actually said casually, “hey keep playing and I’m going to bring in a beat with it.” So like, looping the intro with a house music track and I put it really slow at the tempo that they were playing at and then I started speeding it up and I said, “just follow the tempo.” She started singing the song at a faster beat that was behind it. So I said, “ok this is going to work.”

After that, I think she stayed for my set – did she?

SHW: I did.

TH: You must have – you had to. She was probably hitting on a guy that was there ha.

SHW: Of course haha.

TH: So the role reversed. I had to introduce myself to her after I played and I was like, what were you singing. She told me that they were original songs that she made. I asked her if I could do a remix of the last one that she was singing. She agreed but told me that there was no real recording of it. I said, “cool, come over to my apartment tomorrow – a dorm apartment and let’s rerecord it and I’ll make an electronic version of the song. She did come over and we did start making a different version of the song and –

SHW: We just started working every day and making new projects. It was so easy to work together. Were we even friends? We started working with each other for a long time but we weren’t hanging out socially. We just had a great work friendship.

AM: That’s mind boggling! You’d think that the two of you started this as being best friends or at least really good acquaintances.

SHW: Yeah we didn’t even hang out with one another outside of making our music. We were just making music. Eventually, Tucker convinced me that I should come to NY. Then I thought, “wait, who is this guy?” I talked to people that I knew that we had in common and I was like, “do you vouch for him and should I move to NY with him to create a band with him?” They were like, “oh yeah, he’s a great guy – you should go with him.”

AM: What is your process like when you do sit down and create music together? Do you guys have designated roles?

SHW: Yeah. Every song is very different. But for the most part, Tucker is at the computer and I’m on the guitar and writing most of the lyrics. Now he’s singing a lot more which is cool. It’s also because as the band has evolved we have done the same as well.

AM: You guys have worked with so many artists over the past few years, what are you guys looking for when you are deciding on collaborating with people outside of yourselves?

TH: Honestly, I think that we’re just looking at people with good vibes. We love working with friends and people that we admire and look up to. That actually has a lot to do with the vibe that they are put ting out into the world. We enjoy working together. One of the coolest things about collaboration is about putting out like a baby into the world that you created together and then being able to celebrate that together. Then being able to perform it together. You’re sort of bonded with that group forever. It will sort of always be a part of who you are. It’s just fun and it also gets you to have that opportunity for that music to have a little more freedom.

Because you’re able to work with another artist who has their musical sound, we don’t have to worry about whether that music has the SOFI TUKKER sound and if it is really in our world, having that aesthetic and that palette because it’s a collaboration. So it can also live in Icona Pop’s world or someone else’s world. So it can have a little more risk and it can be a little more out there. Maybe not more out there as I think SOFI TUKKER songs are out there.

AM: Oh yes in the best possible way.

TH: Right I love out there. In a way – the collaboration has a way of being able to be out there – you know what I mean?

AM: Yeah. It’s about blending. When you have two collaborators that you know their work separately, come together it’s a hybrid that’s undefined and gives you the space to create. That’s so exciting when you see that come together.

TH: You get me.AM: Yes! Our team has done fun projects outside of Athleisure Mag. Our Style Director had the opportunity to style Nile Rodgers a few years ago and her style has its signature and Nile is known for his. So the two coming together to create a look really took the pressure off of her as they both had a united vision without her wondering how it would go against her aesthetic. She could just sit back and enjoy the work and embrace his vibes and interests while adding in her touches.

TH: Exactly, it’s fun to have the other create fingerprints on it as well.

AM: Prior to COVID-19, you guys had a number of tours that you were on and creating a number of amazing shows. In prep for this interview, when we have told people that you guys are the cover, everyone would tell us about their show experience when jamming out with you guys and how it was the best night of their lives. So many people have painted a picture for us about your shows, but for those that have yet to go, what is it like for one of your in person shows?

TH: I don’t remember.

AM: It feels like so long ago!

SHW: It’s like a electric orgasm!

TH: It’s all that energy coming together on one wave length. It’s like losing your shit. You know when you’re like 13 with your friends and you’re listening to music on your boombox in your room and you’re like dancing on your bed – like losing it? I try to bring the adult back to that – to that primal nature.

AM: Do you guys have pre-show things that you do to get your mind ready for the show and then things that you do when the show is over? You guys are pushing through so much energy that it’s unimaginable how much you guys must hype yourselves up and then come down from that whole affect.

SHW: It is a p-r-o-c-e-s-s.

TH: We have different processes.

AM: Assumed!

TH: I’m going to let Sophie go as it’s such a process.

SHW: I’m really sensitive to stimulus as a person. I have to warm up to and then cool down from it or else I would never be able to survive. Basically, hours before the show my prep begins. 4 hours prior to the show, I will have my last meal. About an hour before the show, I start my vocal exercises. They are very physical and funny. That will go for about an hour and a half. Down to the hour, I know exactly what I am doing. After my vocal warm up, I will do my physical warm up. It’s about rolling out my body and it’s intricate. For the last 5 mins, we will dance around and psych each other up. You know, just jumping around with nervous energy.After the show, then I have a vocal cool down and then ideally, there’s a bathtub or a shower that also helps me to come down.

AM: Although that was an unexpected answer, love hearing this and knowing that there is such a thing as a vocal cool down is something new to us!

SHW: It doesn’t take that long. It’s just learning about putting the vocal in the right place in your mouth if that makes sense. That way you don’t get hoarse. When you talk right after singing, it can be really draining on the voice.

AM: Totally. Tucker?

TH: Mine is a little simpler. Before the show, we both pretty much treat it like a basketball game. It’s all about the warm up, being able to blast music – usually dance music. It gets more intense as it goes. The first hour may be a bit more chiller. By the end, it could be trance by the time we’re ready to go out so we’re losing it. I’m really big into warming up because if we don’t do it or don’t do it long enough, my hamstrings will just be done and then it’s all over. Right before we go out, we really hype each other up and Sophie gives me a 5-star on the back, like a really hard one. And it always hurts, but it stings and it gives me a little extra jolt which I like – but I don’t miss it that much haha!

SHW: What?TH: I call it the 5-star. Sophie didn’t know that that’s what I call it until now! It’s a big slap on your back – it’s a 5-star.

Afterwards, I ice up my knees and my feet with bags of ice or an ice bath type of situation.

AM: Um truly like a basketball player!

TH: Yeah, it’s very similar to my routine when I was a basketball player. We kind of run around and go nuts on stage. When I come off stage, my shirt is entirely dripping in sweat. It’s like a full hour and a half of going nuts. So I really have to ice but I don’t have to do the wind down, when we go back to the hotel after shows, I can just lie on the bed and fall asleep a minute after raving. Sophie has to do like a full 2 hour yoga wind down. When we used to share a hotel room for the first couple of years because we had smaller budgets, it was not ideal to share a room. I’d want to put the TV on so that I could watch SportsCenter and fall asleep to it and she could not have any light stimulation or noise or she would not be able to fall asleep. She has like ear plugs and an eye mask. If I had the TV on even in silent, she’d be like, “nope the light flickering is fucking me up.” I was like, “this is ridiculous.”

AM: You guys have had such a successful career, you have 2 GRAMMY nominations, you’ve played a number of festivals, I always love hearing your music when it’s on an Apple (Best Friend) or Peleton (Purple Hat) commercial – we’re huge fans of HBO’s The New Pope. So when we heard, Good Time Girl as the opening song – that was amazing. What does it mean to you guys to have so much of your music placed into so many pop culture areas?

SHW: I think that we feel really lucky to be able to be in that space! It’s a great way for people to be able to connect to our music and it’s just such a great opportunity.

AM: Even as we navigate COVID-19, you guys have continued to stay connected with your fans. How did your daily concerts from home start and how impactful has it been to be able to provide this to your fans? Especially when we’re in a moment where you can’t really, travel, tour etc?

SHW: It started very organically and by accident. Tucker was DJing and I was working out. Our friend came down and started live streaming what was happening. People were watching and it was really fun and we said let’s do it again. I think on the 3rd day, Tucker was like, we’re going to do this everyday until COVID-19 is over. Obviously, little did we know that we would still be at it. What we’re doing is different than our live shows as this is a DJ set and has been so much fun. Honestly, it’s been one of the most meaningful moments that I would say of my life. We’re in this moment in time right now where people are feeling loneliness and are suffering and we are able to bring people together every single day. Everybody that is coming together are our friends and our community is now called the Freak Fam and it’s grown to be this big community outside of ourselves. They have come together and they’re so inclusive and warm – it’s been great to see and gives us hope. This year, we’ve seen a lot of things about our world that hasn’t been great so to see that there are people like this has really been something that I have loved being able to be a part of.

AM: Are these shows thematic by genre, country or dedicated to specific portions of your fan base? Do you guys just free flow everyday?

TH: The Freak Fam is really so world wide that our music is really for everyone out there. It’s interesting because there are so many different time zones and languages that for those, it would feel odd to be specifically towards just one place because it’s so diverse. We have done specific shows like an all Australia set for Australian radio where it livestreamed and it only featured artists from Australia. We’ve done some Mexico specific ones – we’ve done it. But for the daily streams, we just try to keep it inclusive for everyone.

AM: When you guys created Treehouse, there are so many good songs on it. How long did it take you to make it and what was that like?

SHW: It’s so different now versus then.

When we made Treehouse, we didn’t have real time off. We basically used the time in between our tours. We would go to the studio, work on the songs etc. Since it was done that way, it probably took a year to get that album out. There would be gaps where we couldn’t work on songs for a number of months as it would be a couple of days here and a couple of days there.

AM: Last month we interviewed you and Icona Pop about the release of SPA which we loved. We just caught the video recently as we have it on repeat.

What was the thought behind having Jordan Firstman and Mia Khalifa also being including in this video and how did that come about?

SHW: I think it started out with Icona Pop as they were friends with him. We’re so lucky that we were able to have them in their as they are so iconic and I love their videos. They’re both so cool and iconic in their own way.

AM: You guys have the interactive e-concert coming up on Yoop on Mar 12, 2021 at - live from their eSPACE in Nashville. How did this come together and how are you working in terms of being prepared for that one?

TH: We’re so excited about this one. We’ve been waiting for the right kind of virtual experience that would fit what we would want that would be really unique and would be different from going and watching one of our live shows from YouTube or something. We were looking for a platform that had a real two way traction. One of the main parts about our show is the connection between us and the fans and the real give and take and not just for our enjoyment although we definitely do have that. But the shows have a real live effect as it gets everyone on the same wavelength which is an important part about our show. To try to do that in a virtual world through technology, we thought that this platform would be a great way to do that. It has no lag between communication. People can clap at the end of shows or scream and we can hear that. There are these 3 big movie like screens in front of us where the crowd would normally be and there’s the ability to scroll through thousands of people who are listening in from their house. We can even pick them out and hear them with no lag time.

It’s the first thing that we have seen that is close to a real show and being able to get that real energy. We watched a couple of them as they were getting their platform going and just watching the kinds of interaction between the artist and their fans, talking through the songs and seeing everyone interact – it was such a cool experience. It made me really thing that you were there in that experience all together. You know it’s live. I’ve seen some livestreams and it looks like it was just pre-recorded shows that you’re watching. That’s cool, but for us we want to try to really have that live feel.

AM: In these times that we’re living in right now, how are you spending your time in quarantine when you’re not doing your daily shows? Are you working on your next album or finding new hobbies that you didn’t know that you had?

SHW: We’ve never had this much time before ever! It’s really interesting. We have been working on a lot of new music. I’m not going to announce anything specific.

AM: Thought so.

SHW: But, there is a body of work!

AM: Nice.

SHW: But we have never had this amount of time where we could work on songs like this. So we’re really excited about that process. I mean, we try to get outside a lot. I’ve been DJing everyday. I wasn’t really DJing before this time. So I spend a lot of time practicing DJing now and I spend a lot of time doing tutorials. I take guitar lessons as well to take the time to work on my craft. I love being able to do that and I also play things in our DJ set of things that our Freak Fam is doing. It could be poetry or things that they are doing and so I will work on that. There’s a ton to do!

AM: How do you guys stay inspired?

SHW: I’d say that the DJ sets that we’re doing right now are really inspired. It’s energizing and it’s fun to try out a set or song and see how it works. Then we can go back and work on it more and then try it out on a set again. It’s really cool to be able to have that feedback when we’re working on something. We can go directly from studio to set to play it.

AM: A lot of people are thinking about what next year will look like in terms of returning to IRL events and things of that nature. Have you guys begun to sketch out what plans to doing something like that will look like? Or are you looking at circling that date in hopes that you can actually do that show or particular event?

SHW: I would say that we’re trying not to get our hopes up!

AM: Same!

SHW: I think that we actually haven’t even gone there. Like obviously our team is there creating plans, but in our hearts we just believe that today is what today is and tomorrow is what tomorrow is. But it’s really hard mentally to go past anything like a month. I mean how the world is right now and what it will be, we know it’s really unpredictable right now and that’s all we can predict!

AM: We’ve literally had the same conversations on this end. When can we do IRL shoots, attend events etc. To be able to think about that and to think about the safety around those elements is just a lot to take in because the plans become so fluid and it’s definitely hard to predict. It’s too soon!

SHW: Yeah.

AM: What do you guys think about the fact that because you have had so much virtual/digital engagement and even hearing about this new platform that your show on the 4th will be on, everyone regardless of their vertical has embraced these concepts. When things at some point in life do get back to being in person, will you guys maintain some of these virtual nuggets that you have been playing around with and that people have enjoyed even when they can move around more freely?

TH: For sure! I think that he whole world has definitely embraced the virtual element in all industries. I’m sure a lot of companies are saying, “you know, we don’t really need that office space. We can do it from home and save all of this money.” I think that it will be the same in the music industry. We can’t get everywhere and there are still places that we have never been able to go. We have played in a lot of places but there are so many places that we haven’t been able to play for many reasons. Sometimes it’s just as simple as the currency of that country as doing it would mean that we would financially lose money and people can’t afford the show. I think there is such a good use of virtual shows and our DJ sets whether it’s geo-targeted or geo-locked and can only be seen in certain places, I think it’s going to be really useful.

You can have people watching you from all over the world and be united and that doesn’t have when we have our in person shows. Only people in that space/that town get to be in that moment. It can accomplish something sometimes bigger and sometimes more broad. Because it’s free (not the Yoop show,) but what we have been doing is, hopefully it’s just a 1-click for free mouse move as the barrier into entry. Those who may not have known us well enough to pay for a ticket or two to make a plan in their week to see us can do it now because of this platform when they wouldn’t have prior to. So there is always a good use for some thing like this and I think it will get creative when the world is back to the new normal or whatever it is.

AM: What do you guys see as being next in terms of the SOFI TUKKER brand? Launching a fashion line, getting into acting – are there other areas that you want to be able to embrace in addition to your successful music career?

SHW: Tucker is a thespian!

TH: No not really! Haha

SHW: Haha I don’t think my sarcasm translates well to print haha!

AM: Haha we caught it!

SHW: So we have our body of work that we are working on right now and I don’t think that we have ever been so proud of the music that we are making. We definitely are interested in launching projects of course.

TH: If you have anything in mind, we’re around!

AM: Of course!

SHW: We don’t have any booking plans right now to get in the way of that.

TH: We want to be able to continue to do what we’re doing and to grow the Freak Fam as well! When live shows return, we want to be able to do it in a hopefully bigger and more exciting place than where we left off. It’s exciting and we’ve loved being able to find ways to keep growing and to work with so many great people.

SHW: It’s been a really tough time as I’m really far away from my family. So that’s tough so to have the work that we do – our music and our purpose and to have a community that is so vibrant it really helps. It takes a time that is really tough and difficult and helps me and others get through it. It makes it a lot easier to focus on things and to be able to be excited about them.

AM: Clearly you guys inspire people with everything that you do. So we always like asking people who are 3 people that you know or admire from afar that have inspired who you are today?

TH: There are so many people and I think when you think about the people that we have learned from – when we started the group or band or duo – still don’t know what to call it 5 years later ha! We started, we were really uncomfortable taking photos, being on social media and we wouldn’t take selfies because we thought it was lame. Then something as simple as seeing other friends of ours do what they did and were amazing at social media, that was inspiring to us.

For me in short, it would be Larry Bird.

AM: Yes! Our Co-Founder loves Larry Bird!

TH: Is she from French Lick?

AM: No, Indianapolis but she’s all about him and you can never say anything wrong about him – his work ethic and focus is amazing.

TH: Exactly. I’m from Boston and as a sports guy, I grew up idolizing his work ethic, how hard he played and how hard he practiced. When I watched him play, that was always instilled in me and I learned it from sports. I knew that if you’re not working, someone else is getting better. It’s not like everything is a competition but it is competitive and that is motivating for me.

AM: In our Style Director’s home state, they believe in Life is Sports and Sports is Life. How you are in sports is how you’re going to go about life. So it is a competition and in many ways that competition will be with yourself. And the reality is that someone else is also doing what you are doing so you need to be ready to perform. It’s a great point!

TH: A lot of what I learned there, we have brought into our world here. Being a captain on a college basketball team and working together – a lot of those skills are also applicable in what we do now and it was great to bring it in here.

SH: I’m going to give you an emotional answer because my grandfather passed away recently. I would say that he is one of the reasons why I am who I am today and he inspired me. A – he always treated me like I was the most special person in the world. The thing about him is that I think he actually treated a lot of people that way so it wasn’t just about me. That’s how he was with people and when he interacted with them, he made them feel that way. Feeling seen and having that kind of love in my life made me believe in myself and made me want to give that back to other people so that others could be seen and feel special. The other thing is that he was always jolly and I never heard him complain and I think that that value is something that we have also brought into the community and the band.

IG @SOFITUKKER

PHOTOGRAPHY CREDITS

Athleisure Mag's virtual cover shoot was shot by Co-Founder + Celebrity Photographer Paul Farkas. Throughout this shoot, Paul used an iPhone 11 Pro, iPad Air 2, Facetime and Clos.

STYLE CREDITS

Athleisure Mag's Celeb Fashion Stylist, Co-Founder, Creative + Style Director Kimmie Smith shares what she used to create the cover editorial with SOFI TUK- KER for a number of fun vibrant looks.

LOOK I | LOUNGE STYLEFRONT COVER, PG 16 + 19 | SOPHIE: DIP- PIN' DAISY'S Show Off Bralette + Next Weekend Pullover | MAISON MIRU Halo Oval Hoop Earrings in Sterling | EXPERIMENTAL JEWELLERY CLUB Gold Pyramid Stud Bracelet | Nike Sneakers | TUCKER: RUSSELL ATHLETIC Tie Dye French Terry Hoodie + Short | PUMA Rs-2K Messaging Sneakers | SOFI TUKKER Yellow Choker Chain |

LOOK II | SPORTY STYLEBACK COVER + PG 20 - 25 | SOPHIE: L'OEUF POCHE Cloud 9 Crop Pullover | L'ETOILE SPORT A-Line Skort | MAISON MIRU Halo Oval Hoop Earrings in Sterling | Nike Sneakers | BABOLAT Pure Aero Tennis Racket | TUCKER: ALO YOGA Idol Hooded Runner + Chill Short | MATADOR MEG- GINGS Cubed Meggings | PUMA Rs-2K Messaging Sneakers | SOFI TUKKER Yellow Choker Chain |

LOOK III | WEEKEND STYLEPG 27 - 32 | SOPHIE: BALANCE ATHLETICA Tie Dye Hoodie | PANGAIA Lightweight Recycled Cotton Track Pants | MAISON MIRU Halo Oval Hoop Earrings in Sterling PUMA RS-Fast Sneaker | TUCKER: MUNIC- IPAL Standard Issue 300 Hoodie | PUMA X KIDSUPER STUDIOS Track Pants | Nike Sneakers | SOFI TUKKER Yellow Choker Chain |

LOOK IV | STUDIO STYLEPG 35 - 39 | MUNICIPAL Sport Utility Hoodie + Jogger |

LOOK V | CASUAL STYLEPG 40 + 41 | KALORE Ivory Satin Top + Stretch Pants | MAISON MIRU Halo Oval Hoop Earrings in Sterling | STELLA MCCA- RTNEY Holographic Sneakers |

LOOK VI | CHILL STYLEPG 42 + 43 | BALANCE ATHLETICA Tie Dye Hoodie | MUNICIPAL Crossover Short |

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@Shes.Kimmie

Hear EDM musical duo SOFI TUKKER on our show, #TRIBEGOALS - which is a part of Athleisure Studio, our multimedia companion podcast network! Subscribe to be notified when the episode drops. Listen on iHeartRadio, Spotify, Apple Podcasts, Amazon Music, Google Podcasts or wherever you enjoy your podcasts.