Athleisure Mag #14 Feb 2017

Page 68

ATHLEISURE LIST: VARIOUS US CITIES + CANADA

SOULCYCLE

When you think of fitness studios that you have heard of from a number of friends and co-workers, SoulCycle is always in the conversation with it's mind, body, soul focus and music that makes cycling here an experience. We chatted with SoulCycle and Senior Instructor, Sydney Miller to find out more!

Similarly, we have milk + honey in our downtown Austin studio and look forward to providing Saje products in our first Toronto location. AM: There are so many choices for SoulCycle gear - are these all internal brands and do you also have collaborative brands as well - are there upcoming collabs we should be looking out for?

ATHLEISURE MAG: How long has SoulCycle been around? SOULCYCLE: SoulCycle has been around since April 2006 -- it started as one studio on New York City's Upper West Side and has since grown to 72 studios and counting!

SC: SoulCycle produces 14 collections each year with 60+ pieces in each one. For the month of March, we are celebrating acceptance, collaboration and love as our collection is themed around the Army of Love. During a time of polarizing views and alienating sentiments, SoulCycle continues to be a sanctuary and a community of acceptance. SoulCycle is a workout to some, a community to most, and a safe harbor to all. We stand for acceptance, collaboration, and love. As team members and riders, we're a coalition of conscience - respect and compassion are practices we cultivate daily. We not only embrace each other's differences, we celebrate them.

AM: We know that you recently opened a location in Austin and Bellevue - what are the next ones that we should keep an eye out for? SC: We always look for active and dynamic communities to be a part of so we are very excited to now be in Austin and Bellevue. We are opening our first international studio in Toronto on March 2nd and have more Canadian studios opening soon as well. AM: You guys have a great series of amenities available - what are some of the brands that one can find in your bathrooms?

Our studios are sanctuaries of unity, where we all ride together as a pack. We take that energy into the world, where we lift each other up. We are an Army of Love.

SC: We always seek to provide a seamless experience for our riders and provide everything they need so our locker rooms are stocked with every amenity a rider could need, our front desks have hair ties, ear plugs, gum and more. We have also teamed up with local skin care companies in new markets to offer their products to our riders. In Bellevue, we have Herbivore Botanicals' incredible products in both of women's and men's locker rooms. AthleisureMag.com

AM: When people are not in the midst of a class at SoulCycle - how can they still stay connected as a community? SYDNEY MILLER: SoulCycle naturally lends itself to a community experience through the entire studio. Riders often become friends by going to the same classes week to week and building connection from the locker room to the studio. From juices after class, brunch, or trying a new fitness experi- 68 -

Feb 2017


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