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ATHLEISURE MAG #86 FEB ISSUE | CREATING SPACES Elaine Welteroth
When we hear the name Elaine Welteroth, we think of someone who continues to place herself in spaces where she leaves the door open for others that also want to have a presence in. When she took the position of Editor in Chief at Teen Vogue in 2016, she was the 2nd Black person to have held this position in the 107 years of Condé Nast's history! This journalist, editor, New York Times Bestselling Author of More Than Enough: Claiming Space For Who You Are (No Matter What They Say), BRAVO's Project Runway host continues to inspire others. We connected with her right after the Big Game to find out about hosting CÎROC Stands For Black Excellence which was held at the NFL House, the importance of representation and upcoming projects that she has coming up.
ATHLEISURE MAG: You just came off of a panel for CÎROC Stands For Black Excellence which took place during Super Bowl Weekend at the NFL House. Can you tell me about this event and why you wanted to be part of it?
ELAINE WELTEROTH: The event was amazing! For me, it was an easy yes! Being able to go and spend time with some influential Black women in sports media during Super Bowl Weekend in Phoenix where the sun was always shining – we were surrounded by the local chapter of National Association of Black Journalists. I just felt like I was around my people. I didn’t know any of the people prior to being there, but it felt like a homecoming in a sense because we have all walked similar paths professionally and we all in some way, shape or form understand what it means to be what I say in my book, first, only and different. So FOD which is a Shonda Rhimes term from her book, but I really felt this kinship and I think everyone did. It was really necessary because we’re all doing this work and in different spaces as journalists and it can be isolating to be the only one that looks like you and navigating those worlds. I think that it was very nourishing and energizing for everyone that was there. I have to give a lot of credit to the panelists because they
brought it! I can bring my juicy and hard-hitting questions, but if I’m not met with openness, vulnerability, and transparency, it can just be a run of the mill event. This was anything but, I went really deep and there were tears. I joked that people came for the Super Bowl, but they got Super Soul conversations instead. It was like testimony time, it was incredible.
AM: You were also able to highlight the next generation of Black sports journalists, what was your biggest takeaway from the event as a whole?
EW: My biggest takeaway is that we all share so much in common no matter where we’re working or what side of the business we are in. There are some commonalities to our struggles and our triumphs. I think that the major takeaways were how important community is along the journey and I think that we definitely cultivated a deeper sense of community with at least 1 other person. My charge to them before they left, because the last question that came up from somebody in the audience which by the way I have to say, ain’t no Q+A session like a Q+A session with NABJ folks in the audience because every single question that came up was hard-hitting, thought provoking, complex or even beautifully simplistic! The last question was that – how is your heart? It left us in this really kind of reflective and heart filled space. My charge to everybody was to find somebody at that event that they did not know walking in and ask them, how is their heart?
We’re trained to ask the right questions and to be really buttoned up and to be focused on being very professional, but I think that when we’re with each other and in a safe space, we need to gear shift and learn how to ask the questions that open up our humanity and allow us the safe space to be just human and to show ourselves the softer side of each other. We need to cultivate that sense of community. That felt really good and
I would say that that was a standout moment from the event.
AM: It’s great that this took place obviously during Black History Month, how can we continue to support and celebrate these objectives not only this month, but year around?
EW: Absolutely! Well one of the things that I loved about partnering with CÎROC is that they have made a financial commitment to NABJ to help fund the important work throughout the year. I know that NABJ is such a worthwhile organization that we rely on their work in terms of scholarship, mentorship, career advancement opportunities to keep the pipeline alive for the next generation of Black journalists. I just really love that CÎROC is taking a stand and making sure that they are supporting an organization like NABJ which is keeping Black journalists in the jobs. NABJ really does place young or emerging journalists in jobs. So we need them to stay funded, to stay supported and for me that was the most important connection. It’s not that Cîroc was just doing that one off event, they’re putting their support where their mouths are by really investing in NABJ in this way.
AM: What’s your go-to CÎROC cocktail?
EW: Ok so, I’m a terrible bartender, I don’t know how to make a cocktail myself, full transparency. I know how to do a lot of other things ok?
AM: You do all the things! But there is that one.
EW: Exactly! I wear a lot of hats, I do a lot of jobs – bartending ain’t one! But I will say that I do love a minty, cucumbery, light refreshing drink.
AM: Oh, the CÎROC Thyme Spritz.
EW: Yes, they had them at the event and it was so refreshing! It was perfect for a sweltering day in Phoenix right before the Super Bowl. I think most of us, but I
definitely descended from a much colder climate so I was still thawing out and needed some refreshment! It was bomb and you should get the recipe because it was great.
AM: I have been a fan of yours of years. I remember when you became the Editor in Chief of Teen Vogue, my mouth literally dropped open and all the barriers that you have broken as a co-host on BRAVOS’s Project Runway, your best selling book and all of these accomplishments. What does it mean to you to not only be able to break barriers, but to unapologetically be you in these different spaces that we’re still making our presence known in those places?
EW: Well thank you first of all, I appreciate that so much. I think that it means nothing to break a barrier if you’re not doing so as your authentic self. I think that that’s what keeps the door open for the next Black woman to come through those doors as herself. We are not a monolith and I think that while we do represent for our community, we also represent the individuality of our community. I think that it’s important that we understand. You can feel the pressure as someone who is the first to blaze a certain trail. You might feel the pressure to be a certain way and to fit a mold or to break it in some kind of radical way. It’s important for you to be able to figure out how to be authentically you and how to tell the stories, those stories, if you’re journalist in only the way that you can tell. I think that by doing that, you are giving the permission to others to do the same.
AM: You are always so busy doing a number of projects. I know that you have an advice column with The Washington Post. What are things that we should keep an eye out for that you’re doing? I know that every time I see you taking on something that it will be amazing.
EW: That’s so nice! I am shooting a new show that I can’t fully talk about yet, but
that’s why I’m in NY this month. But it’s going to be really good in terms of the conversations that it’s bringing to the table proverbial and literally. I’ll leave it at that, but I am excited about that. I feel that everything that I do, it may seem like I am doing a lot of things, but to me it is the same mission and the same spirit that I bring to everything. I always say that purpose can be multiplatform. You can find a way to work in your purpose across many mediums, especially as a journalist and storyteller in this era. I’m just grateful for the opportunity to be able to explore different mediums and going deeper into television. Also, finding a way to use my skill set as a journalist to raise awareness to issues that matter to our community and to me a lot as well personally.
Recently, I have been getting very involved with raising awareness and working towards hopefully, reform around the Black Maternal Mortality Crisis and trying to recontextualize that conversation because it can be so heavy. It’s just hearing that term, Black Maternal Mortality Crisis sometimes people just turn off. There’s so much going on in the world and there’s so much trauma, I can’t handle one more thing. But I think that if we reframe the conversation around celebrating the joy around childbirth and reminding us that we deserve to have joyful, safe births, then it opens up the conversation to how we go about achieving that! What are the different options that we have that we didn’t even know about? I want to come at it with this kind of fix it spirit; with this optimistic lens that’s very much so solution oriented and it’s really about showcasing these choices that we have along this birth journey that we really don’t know about and sometimes when it’s too late. So before we become another sad statistic, how do we get the right information to the right people and especially to Black women who are disproportionally affected by this crisis in this country. So that's my passion project in the non-profit space. I think that because it’s Black History Month, it’s worth mentioning!
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CÎROC THYME SPRITZ
INGREDIENTS
• 1.2 oz CÎROC Vodka
• 1 oz Fresh Lime Juice
• .5 oz Thyme Syrup
• 1 oz Fresh-Pressed Cucumber Juice
GLASSWARE
Footed Spritz Glass
GARNISH
Cucumber Ribbon and Thyme Sprig
PREPARATION
Add CÎROC Vodka, fresh lime juice, thyme syrup, and fresh-pressed cucumber juice into a shaker filled with ice. Shake well. Serve in a footed spritz glass. Garnish with cucumber ribbon and thyme sprig.
@elainewelteroth
