Athleisure Mag #44 Aug 2019

Aug 2019

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AthleisureMag.com

AUG 2019

@AthleisureMag

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PUBLISHER Paul Farkas

EDITORIAL Kimmie Smith

Co-Founder, Creative + Style Director

Paul Farkas

Co-Founder, Artistic Director + Tech Director

FASHION CONTRIBUTIONS PHOTOGRAPHER | ALIVE | Paul Farkas | STYLIST Kimmie Smith

ADVERTISING

info@athleisuremag.com

@ATHLEISUREMAG CONNECT + VISIT

E-mail: info@athleisuremag.com Website: www.athleisuremag.com Athleisure Mag TM , a Division of Athleisure Media LLC.

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table of contents

issue #44 aug 2019

STYLE FEATURES

124

IT'S ELECTRIC

STYLE FILES: SS20

PHOTOGRAPHY Paul Farkas

125

ROCK THIS LOOK DURING LABOR DAY WEEKEND

131

HOW TO DRESS

16

It’s Electric

Electric Zoo Evolved took place during Labor Day Weekend. Our cover is graced by Godfather of Hard Trap, SayMyName and includes an interview with him as well as acclaimed EDM DJ/producers that performed during this weekend.

BEAUTY FEATURES

57

THE PICK ME UP

100

PUMPKIN BEAUTY

129

ATHLEISURE BEAUTY

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68

Something You Should Know with Kimberly Friedmutter We delve into the power of the subsconscious with Kimberly Friedmutter.

Launching Nation 82 LIFESTYLE FEATURES

94

ATHLEISURE LIST BIVE

96

ATHLEISURE LIST CHILLHOUSE

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We chat with Aviator Nation’s Paige Mycoskie about her brand.

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Art of the Snack 104 We head to the East Village for a bite.

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Bingely Books

114

We sat down with Bobbi Brown to talk about her trailblazing career in the beauty industry as well as her continued work in the wellness space.

Here’s what we’re reading this month at Athleisure Mag.

The Jewel of the Court

150

We talked with Danielle Collins of women’s tennis to talk about the game, how the season has gone and her jewelry line.

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Leaving Her Mark 145

Athleisure Studio Tune into our podcast network, Athleisure Studio. Subscribe on Spotify, Apple Podcast, Stitcher, Google Podcast and more.

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The 9 List

161

Check out our picks from this month’s Style, Beauty and Fitness finds that we’re loving as we continue through the summer.

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IT'S ELECTRIC PHOTOGRAPHY Paul Farkas

We headed to Randall's Island here in NYC to attend Electric Zoo Evolved which had 40+ hours of EDM DJs, 4 stages, an array of food and beverage options and more. Our Labor Day Weekend was jam packed with a number of sets from some of our faves that included Kaskade, Oliver Heldens, Diplo, Good Times Ahead and more. We also checked out acts that we were less familiar with. In the midst of getting in on the good vibes, we sat down with 5 acclaimed EDM DJs to catch up with them on what they're working on, hearing about their sound and more.

We caught up with DJ/Producer SayMyName who is also this month's cover.

Known as the Godfather of Hard Trap, when it comes to style - he definitely has it. We found out about his style of music, his latest collaboration with Riot Ten and what he does when he's outside of the stage and studio.

ATHLEISURE MAG: So you are known as the Godfather of Hard Trap. What is that and what is it about this genre of music that you love so much?

SAYMYNAME: Ok so Hard Trap is a genre that I started in 2012. It’s basically a fusion between Hard Style and Trap or like Hip Hop and it’s the best of both worlds. My favorite part about Hard Trap is basically the energy and uniqueness of the sound that it brings to every set no matter whether it’s a festival or a club – it stands up.

AM: Does it change for you whether you’re in a massive venue like here at Electric Zoo or if you’re in an intimate club? How does that work for you in terms of vibe?

SMN: The vibe or the energy is always there. Whether it’s a 100 or 10,000 – like there’s always this raw energy that matches the music. I don’t like to go to a smaller room and change the setup because I still want to see that same energy.

AM: So you just collaborated with Riot Ten with Glocks which is pretty exciting. How did that come about and how excited are you to finally release this?

SMN: Oh I’m excited it’s finally out.

Riot Ten and I, we go back and this is something that we have talked about for a minute. He’s done the harder music like more of the Dubstep stuff and just basically using the Dubstep and the Hard Trap and just giving something that our fan base wanted. I’m excited that we got to do it.

AM: We love the new magenta color.

How do you love the fact that you can express yourself with your hair color?

SMN: I love that it’s like varied on the season or my mood. So I have done blue, red, orange and now I’m on magenta. I feel like when I go in I just say, “ok I’m going to do yellow.” I think that the louder and the brighter the color, it’s just a bigger representation of the style and that energy. When you see that color and you’re on stage – it’s just in your face!

AM: What other collaborations do you have going on that we should keep an eye out for?

SMN: Right now, I just finished a collaboration with Afrojack. So we’re working on a release for that so keep an eye out for that. R3HAB and I, Timmy Trumpet – there has been a lot of music that I have been working on during the summer so I’m just taking some time off.

AM: You’re a busy guy and you have been at a lot of festivals this season.

How do you keep yourself relaxed and focused on what’s happening?

SMN: For me, it’s all about balance.

When I’m not on the road, I’m in the gym when I’m not in the studio. I feel that the gym it’s not like I’m coming down because I’m working out, but it’s

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about really staying healthy physically and mentally. It keeps the creative flow going and the energy. Festival season – the festivals that I have played this year, it’s been insane.

AM: We’re excited to see you perform tomorrow!

SMN: I’m so excited! It’s my first Electric Zoo and this has been a bucket list festival. I think I caught a Hardwell festival clip in 2012 or 2013 and I was like, “what is this Electric Zoo – it’s crazy!”

AM: As someone who travels so much, what are 3 items that are in your carry on to feel like you’re at home and centered?

SMN: I feel like with my carry on, that’s a good question. This is going to sound super cliché, but my laptop. I can take my music with me on it when I want to work from the road. I have books on my phone. I think that the books and the music that I have on my phone keeps the connection between everything. Then just essential hygiene products – my skincare routine is a big one.

AM: You need to be fresh!

SMN: I’m trying, I’m trying – I have to stay on top of that. @SayMyNameMusic We sat down with 2019 Grammy Nominated DJ/Producer EDX moments before he hit the stage. He had just arrived after performing in Montreal to kick off Labor Day Weekend and was in NYC just long enough to play a set at Electric Zoo. We talked about being #1 on Spotify's Dance Rising Charts, musicality and more.

ATHLEISURE MAG: You’ve been known as a genius for all the amazing music production you've done. What is the symbiosis between musicality and pro-

duction to you in terms of making the great sound that you do?

EDX: Well you know, I think that there first, there is always a good song, a nice chord progression and if it’s a vocal song, there is a meaningful vocal. Then you add to it your signature sound and like the high end production. I think that you can have the best production possible if the musicality is there. It’s very hard to touch people when that’s not there. I’m always focusing on touching people with my music and when I have been doing this for so many years, the quality today shouldn’t even be an issue anymore.

AM: So STAY is on the Dance Rising Charts on Spotify. How excited are you about that?

EDX: It’s awesome because it has actually been the #1 track on Dance Rising. That’s something that is so special each time. It’s like making you a Sir for music – every once in awhile when this happens! For me, I’m just a kid living in Switzerland in a neighborhood next to Zurich and just exposed to music and trying to reach the world. This achievement is like a big achievement in my point of view because you actually reach so many people all over the world with this and it’s a good opportunity to be on that Dance Rising once in awhile.

AM: What are your 3 favorite remixes that you have done?

EDX: Haha it’s a hard question! I think that I have done more than 50 or 100 remixes. I don’t know and I’m still counting. It’s hard to pick just 3. I like the remix to the Janelle Monae (‘Make Me Feel’) record because it was just a cool song and I liked the whole vibe from it in the original. All the others are like in themselves, are something special because they all have this collaboration with some other songwriter, singer, artist and being able to get

influenced by the original version and to add your own vibe to it to make it your own. It’s something that’s a blessing if you get this opportunity and it’s hard to just pick my favorite ones. But the Janelle Monae remix from last year has really given me the challenge that I wanted once in awhile.

I just started a remix for the new single of Loud Luxury. Which was just sent recently to Sirius XM before the release for their playlist at BPM so it is coming out in 2 weeks. It ended up being an effective remix and I was very excited to tease it and play it out like right now.

AM: We love your remix with Kaskade for ‘Angel on My Shoulder’.

EDX: Oh yes, that was a good one.

AM: Labor Day Weekend has been very busy for you. You were in Montreal on Fri, you are here today in NYC at Electric Zoo and tomorrow you will be in Dallas, how do you keep all that energy going and feeding all of these people your music?

EDX: Well, it’s like a very rewarding industry that we are in. Being able to play out your own music in front of so many people that give you such great feedback each time. It’s actually cool.

I’m actually flying out tonight to Dallas because I’m playing tonight and tomorrow I will be out back to Europe! @EDXmusic Talking with the NJ based trio, Cash Cash, we defintiely got their vibe of just giving a great show that is filled with an array of genres that are just about having a good time. We sat down with them right before their show to find out about what they've been working on, how they work with one another and some of the tools of their trade.

ATHLEISURE MAG: So how do you de-

fine the Cash Cash sound?

CASH CASH: We’re a mix of a lot of different things. We’re kind of like a buffet. You get everything with us. You get chicken, beef, vegetables, carbs, salad, dessert – we do it all. We work with Hip Hop artists, we work with pop artists, rock artists, alternative artists.

We love it all and we’re always mixing electronic music with different feels and styles of music. Even with just instruments or singers.

AM: How does that work to have 3 of you working together in terms of being on stage or in the studio? How do you deal with those dynamics?

CC: We run a majority rules kind of thing. So if 2 people agree on something, then that’s how it goes. If one person cries enough and pleads their case …

AM: Oh nice so the minority vote can come forward and win!

CC: Yeah if they can convince us yeah – haha the minority vote could win that’s funny!

AM: So the song with P!nk, ‘Can We Pretend’ – it’s amazing! How did it come about and how excited were you for that?

CC: Really excited. We did a remix for her in the last month of 2017 and the remix did really well. She was happy with it, the team was happy with it and we have been trying to send her songs for a long time and finally she sent us the acapella and we were like, “this is great, we can do something with this.”

So we built a song around that and it came together that way. It was great to finally make that happen because artists are so busy these days. She’s out doing world tours and we’re in the club every night. It was great to finally make it happen.

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AM: With you guys having so much club time, how do you take time for yourself?

CC: It’s minimal I guess! We’re used to it though. We’ve been doing this for awhile so we’re used to the up and go lifestyle. We’ve been going and you get time off when you get to come home and we love traveling to see the world. It’s always cool to go to new places and then to be able to go back and return.

AM: When you guys are recording, what are your 3 favorite pieces of equipment that you love to use?

CC: Probably the computers – it’s like a love hate thing. Because you think it sucks sometimes, but you couldn’t make music without it. You could have a tape machine, but the computer is better. I feel that it switches – you’ll love a certain synth or something and then you’ll get sick of it, move on and then you’ll look at the wall and there’s your acoustic guitar and you’re like – this is the best! @CashCash Around Athleisure Mag's office, we've been playing DRIP by Boombox Cartel, Dillon Francis featuring Desiigner on loop since it dropped a few days ago.

During Electric Zoo, we took some time to hang out with the man himself to find out how he experiements with his sound to make distinctive music while continuing to express himself with his collabs as well as his clothing brand.

ATHLEISURE MAG: How do you define the Boombox Cartel sound?

BOOMBOX CARTEL: I define it as breaking the rules and doing everything wrong. Stuff that’s not supposed to be done and trying to make it work. I try to come up with original ideas and there is a lot of research and development.

AM: What's that like?

BC: Putting a lot of time in the studio and making a lot of weird demos. It’s like evil scientist vibes, but I think that that’s what it is. Then just staying true to the underground and staying true to where we all came from.

AM: How do you get inspired and where does that come from?

BC: Well just influences from when I was a kid. Indie bands, synth rock bands to like Hip Hop to Trap, to Houston stuff to just a big mix. I lived in Monterrey, Mexico for half of my life. I was born in Laredo, Texas in South Texas and I went to music school in Minneapolis.

So it’s just kind of like gathering cultures and gathering styles and sounds and just putting it all together.

AM: We’re loving DRIP with you, Dillon Francis and featuring Desiigner from an Athleisure Mag perspective, amazing song to workout to! How did that come about?

BC: Thank you so much and that’s what we wanted! Dillon is one of the most happiest human beings that I know. He’s always really enthusiastic and we tried to make something that meets in the middle. Something euphoric, something happy, something bright, something really colorful and that’s what came to be. And also, with Desiigner, he’s one of the most down to Earth rappers. I work with so many rappers and I think that Desiigner is the only rapper that I can say he is like a genuinely good person that is down to work and to do it for the people. He was there and we were in the studio until 7am like coming up with ideas – smoking weed and my whole house smelled like weed for the next week.

AM: But it was worth it!

BC: But it was worth it! We made a really positive and happy song and we’re

all happy to put it out.

AM: It’s a hot song. We can’t say how many times we’ve had it on loop.

BC: Thank you so much!

AM: So your FC custom jerseys – those are really cool! Where did that come from?

BC: That came from living in Monterrey, Mexico and just going to soccer games every week. I see a lot of baseball jerseys in the EDM community and there’s isn’t enough love for the soccer community. Soccer is just as big or I think bigger! So just playing soccer, every show I go to I ask for a soccer ball and collect a university ball or something like that. I’m a huge fan. So working on those from scratch with a friend in Downtown LA – right now we’re working on a brand partnership with a big company. We did it all from scratch. One of my good friends Colby, helped us out. He has a beautiful warehouse – cut and sew, he created the patches from scratch and they will be back in stock this next week!

AM: Exciting – eventually you can have a whole line!

BC: We have some shorts coming up, socks, the whole kit for the kids.

AM: What are 3 things that you do being so busy and spreading yourself in so many places – to just get back to you?

BC: Yeah, I grew up in Texas with my dad grilling twice a week. So me and my homies barbecue twice a week – or at least once a week. I have a Harley Davidson back at home and I take it out on the 1 highway to go get some fried shrimp and then I come back home and just head to the studio. @BoomBoxCartel One of our favorite remixes is 'Red

Lips' by Good Times Ahead as it's been earcandy on our playlist for nearly a decade. So sitting down with this duo talking about a number of exciting changes taking place in the group was a lot of fun. In addition to hearing about their new label, their rebrand and what they've been up to this year, we also found out about where we should be eating the next time we're in Miami.

ATHLEISURE MAG: You guys have had a lot of going on lately – you have the rebrand of your name and your own label. Can you tell us about this?

GOOD TIMES AHEAD: The label is called Good Times/Bad Times and I think that one of our favorite things about having our own label is being able to put out our own music whenever we want.

It’s kind of like the main reason. At the same time, it’s also a good platform for us to showcase the Latin influence we have in our music and a lot of the people that we play in our sets and just showcasing that to everyone. Kind of bringing a new thing to the game.

AM: When it came to introducing us to some of his favorite music, our Co-Founder Paul, introduced us to your music. We covered the Fold Festival and we saw you there as well. What is it about your free of genre music and just really bringing together good music?

GTA: For us, it’s mostly just about the energy that music has and the type of energy that makes you feel the way that you do. That’s why whenever we play music, any music that we play either hand selecting it or making it – it, has a certain kind of energy to it. It’s kind of what lets people just have fun as it’s such a fun sound to it. That’s pretty much what attracts us to music in general. It’s about having a good energy about it.

AM: Once again you guys have been super busy with so many festivals. How many have you done just this summer

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alone?

GTA: This summer probably like 4, but that’s light for us. We still played a lot of festivals and shows, but this year, we took it a little easier because we were focusing on finishing up so much music. 2 or 3 weeks ago we put out our album. We had the record label launch and the whole rebranding of everything. We have been working a lot behind the scenes and just taking this year kind of slow to just work on that.

We’ve been doing this now for 8 or 9 years so it’s kind of nice to have a little easy period.

AM: You guys also have a clothing line as well – tell us about that.

GTA: Oh yeah, so it’s kind of something that we dabbled in a little bit. I’m personally a fan of fashion and that kind of thing and street brands. Shout out to Jay of Triple 7 – he hooked us up with so much knowledge on just how to make your own label and your own kind of style. We just kind of wanted to bring that to the festivals that we went to and the parties that we go to and it’s been cool. It’s kind of the same thing that we do with our music. We kind of let the clothes speak for themselves – they’re just really cool and really good quality. They’re good to wear and you can wear them at a festival or just to go out in. It’s kind of in line with our same kind of style as well.

AM: What are you working on right now in terms of collabs?

GTA: We’re definitely doing a lot of stuff as far as on our own with our own label and stuff. We have a lot of collabs.

We’ve been playing this one thing we did with this group called Fight Club which they’re actually from here. We have a couple of other ones too. A lot of club music a lot of Latin music. We have been working with a lot of Latin artists. We've had some writing camps last year and this year in Mexico and

playing in Brazil and stuff. We’re working with a lot of up and coming people and it’s really exciting especially now that we’re about to launch the label.

All of that was for the label and now it’s about being able to put it out and being able to show everyone.

AM: What are 3 restaurants that you guys love eating at in Miami?

GTA: In Miami? Crab Man 305 that’s our number 1! Shout out to Crab Man 305. We’ll also say that there are many many Cuban restaurants, but Sergio’s is a very good restaurant - it’s classic Miami. And then I’d say that obviously Joe’s Stone Crab is a good one – it’s a fancy one but one to go to! @GoodTimesAhead This past Electric Zoo not only included DJ/producer NGHTMRE performing, but he had a stage for the artists on his label Gud Vibrations which he cofounded with SLANDER. We talked with him about his sound, the responsibilities of running his labels, his current tour and of course being at this year's EZoo. ATHLEISURE MAG: How do you define the NGHTMRE sound?

NGHTMRE: I like to just call it bass music. I try to incorporate and tempos and various styles of electronic music in my records and live shows. It’s a mixture of melodic and heavy. I focus on keeping everything high-energy!

AM: In addition to working on your music, you’re also the Co-Founder of your own label along with SLANDER. How is it juggling those responsibilities and needs?

N: It’s great actually. We have a great team helping us and it really allows us to focus on the music rather than having to worry about small details and infrastructure building. It’s only just getting started in our eyes.

AM: You’re back at EZoo and not only are you performing but you have an entire stage with Gud Vibrations artists – how did this come about and how exciting is it to have this going on this going on this year?

N: I think the Gud Vibrations label and brand in general works so well because it came about organically. Me and the Slander boys are great friends and our tastes align so well that we eventually started our own events and parties.

We’re extremely grateful for Electric Zoo for inviting us to bring the Gud Vibrations energy to New York.

AM: Gud Vibrations also has its own clothing line – the Bomber Jackets are definitely something cool that we would include in a future shoot – how do you go about deciding what goes into the line and how it feeds the ethos of your label?

N: Gud Vibrations in general is an outlet for us to put out what we think is cool into the world. We don’t have any specific method to deciding what goes out, but if there’s something we particularly love or feel is cool we take our time developing it to make sure it’s exactly how we like it, then share it!

AM: Tell us about The Alchemy Tour.

N: For this tour I’m doing a b2b set with Slander for each show and this is the first time we’ve been able to bring our stage “The Atom” on the road with us!

To top it off we’ve been looking up to Seven Lions and The Glitch Mob for years so to be performing alongside them is amazing!

AM: Tell us about collabs and projects that you have dropping within your music as well as things that we should know about regarding the label.

N: Earlier this year I released a record with ASAP Ferg called Redlight! He’s another person I’ve looked up to for a

long time so being able to work together and create a full music video together was a special experience. I have a new track with “Zhu” called Man’s First Inhibition that just dropped and is a bit different from my other stuff.

I am always collaborating on new music!

AM: You’re constantly on the road going from one gig to the next. Do you have 3 things that you do prior to a gig to get in the right mindset to perform in front of your fans?

N: Nothing usually actually. I spend time in Rekordbox on my computer before each show. Its a software that allows me to plan out and organize my music a bit better so when I’m in stage it’s easier to switch things up.

AM: In addition to traveling, I’m sure you workout, what are 3 workouts that you feel are the core of your fitness routine?

N: I actually only just started doing this recently but I got a personal trailer to help me while I was home for a bit and this is my “on the road” routine.

STRETCHES | Samson Lunge, Worlds Greatest Stretch, Downdog, Frog Stretch and Pigeon | CORE WORK @ 3 Rounds | (Rotation) Russian Twist x30, (Flexion) Leg Raise x30, (Static hold) Plank 30 sec | @ 4 Rounds | Squats x40 SIT UPS x30, Push Up x20 | @NGHTMRE PHOTO CREDITS | PG 51, 52 + 54 aLIVE Coverage for ElectricZoo.com | This editorial contains elements of images, courtesy Dreamstime.com: PG 16 Richochet69, PG 19 Rolffimages, PG 29 Nadezda Mikusova, PG 30 Philip Openshaw, PG 34 Golfxx, PG 36 Steve Ford, PG 41 Alisbab, PG 42 Tatiana Kuklina, PG 46 Alphonse99 + Back Cover Santi Ri |

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Reserved for those who get out and go. Fueled by nature. Motivated by spirit. How do you go?

SOMETHING YOU SHOULD KNOW Advanced Melanoma

At Athleisure Mag, we have always championed a number of reasons why Safe Sun is essential and making our readers aware of the importance of knowing about the effects of the sun and why it's important to protect your bodies. We had the chance to talk with Dr. Adil Daud, Co-Director of the Melanoma Clinical Research, UCSF Helen Diller Family Comprehensive Cancer Center to talkwith him about a study that was released by The New England Journal of Medicine.

This study focused on treatments for advanced melanoma patients that showed promise with the largest pooled analysis of patients with BRAF-mutated Metastatic Melanoma.

We sat down with Dr. Daud to get down to basics on skin cancer, melanoma, the different kinds of diseases in this area, treatment and more.

ATHLEISURE MAG: Can you tell us what skin cancer is and what the different types are?

DR. ADIL DAUD: Skin cancer includes basal cell carcinoma, squamous cell carcinoma and melanoma and other types of cancer.

AM: How is melanoma different than other skin cancers?

DR. AD: The biggest difference is that it has a tendency to spread to the rest of your body. So, when you look at the deaths caused by skin cancer, the majority of them are caused by melanoma.

AM: What is the difference between melanoma and advanced melanoma and why is it more aggressive and deadly than other skin cancers?

DR. AD: We don’t fully understand that, but one of the reasons is that it has this tendency to spread. Advanced melanoma refers to Stage IV melanoma where it has spread to the lymph nodes and the rest of your body – the lungs, liver, brain and other organs.

AM: Can one be cured from melanoma?

DR. AD: From early stage melanoma, it can be cured. Most people are cured from surgery alone. With advanced melanoma, you can be alive and disease free. And that’s what the subject of this study is. You probably can’t be cured as that’s not the terms that we use for advanced cancer. The study shows that 50% of melanomas have a mutation in this gene called BRAF and in those patients, many of them are very sensitive to the combination of Tafinlar and Mekinist – those are the 2 drugs that the this study is dealing with. Basically, that study showed that a third of the patients are alive and a fifth of the patients were disease free for 5 years. That’s an important landmark to show that for the first time, that those that have the BRAF mutant kind of melanoma, you can have a good outcome even after 5 years.

AM: What are the mutation types of melanoma and how does one evaluate their treatment options?

DR. AD: We know that cancer can look the same under the microscope but can have different driver mutations.

For melanoma specifically, about 50% of melanoma has a BRAF mutation and about 50% have other mutations of genes like RAS. There are a bunch of melanomas where today, we don’t know exactly what drives them forward. But we know about the 50% that have the BRAF mutation and that was the focus of this study.

AM: Can you tell us about the study and the promising treatment?

DR. AD: We’ve known for many years that the BRAF mutation kind of melanoma can be sensitive to the combination of dabrafenib and trametinib.

The study shows us that even up to 5 years, a lot of patients with metastatic or advanced melanoma that’s prepped throughout your body can be disease

free in some cases and alive at that 5 year landmark. It’s important to remember that a lot of these drugs have real side effects like fevers, chills, skin rashes and in some cases serious side effects like lung problems, heart problems and vision problems. So you need to be supervised by a medical oncologist.

AM: How can one prevent melanoma from happening?

DR. AD: One of the most important things you can do is to apply sunscreen, a hat and some protective clothing. Especially for children, we have realized that sun burns and sun exposure in childhood may drive some of these melanomas. So for them, it’s important to supply sunscreen, put on UV clothing and maybe avoid the sun during the 10am – 2pm time period where UV radiation is the most intense.

SUBCONSCIOUSLY SPEAKING

with Kimberly Friedmutter

At Athleisure Mag, we've always been about the integration of mind x body x soul . We headed to the Ritz Carlton here in NYC to talk with Kimberly Friedmutter about her new book Subconscious Power: Use Your Inner Mind to Create the Life You've Always Wanted as well as her work as a Celebrity Hypnotherapist, the purpose and power of the subconscious, and how we can optimize these tools through all aspects of our lives.

ATHLEISURE MAG: So those that are not familiar with hypnotism, can you tell us what it is and what it entails?

KIMBERLY FRIEDMUTTER: Hypnosis is really a state of relaxation and a deep state at times. I’ve literally had clients snoring and drooling and I have had others that have stared back at me, but they are relaxed. It’s just different levels – just to explain that. So when people say what is trance and is it putting me in positions and

a place that I don’t want to do – like when people see it in terms of being used for entertainment or in the movies with a swinging watch – that’s not what it is.

It’s a natural state of being for example, when you first wake up and you have that floaty feeling, that’s trance.

When you’re just getting ready to drift off to sleep and you’re not really conscious, but not really unconscious, that’s trance. It’s basically setting the conscious thought aside, so that you’re more suggestable and more open to other things. Now this is also why people abuse drugs, they like that feeling and when you can do that naturally, it’s wonderful and you don’t have to use substances to get there as it is this beautiful natural state that we possess. Think of it in terms of when you’re watching a film and you know that the actors are the

actors, but you shed a tear anyway. You’re emotionally caught up in it, they have entranced you. Or it’s like when you’re at a concert and everyone is waving their hands in sync with their phones on flame and your favorite entertainer hits the high note and everyone is in this moment of a euphoric feeling. You’re so relaxed that you feel like you’re having this out of body experience.

AM: Wow, sometimes we have taken a yoga/meditation class and when you are coming back from the meditation part, you sometimes do feel a little floaty and outside of yourself.

KF: Right and you are in a trance in meditation. Now the difference between meditation and hypnosis is simply that meditation is the zoning in on thought or in on non-thought. For example, “think of the breath, don’t think thoughts.” Whereas, trance is let it all come and zone out. So the zoning out is likening it to day dreaming. When you daydream, you’re not monitoring day dreams. You’re just letting it flow and that flow is trance as opposed to meditation where you’re linearly guiding something through to happen or not happen.

AM: How did you begin working in this field and how did you educate yourself on it?

KF: I would like to say that education really formed this structure where I sit. But really it’s the clients who really gave me the breadth of knowledge – getting in there and really exploring. I had a radio talk show in LA on KLSX 97.1 FM and it was the only FM talk station at the time. It was considered the Howard Stern Station at the time as that is where he was projecting from at the time. This was simply continuing education for the radio show and previous to that, I had been hypnotized for a lot of times for stage fright.

AM: Wow KF: I know! I wanted to shrink in instead

of shrink out! I didn’t want that to be an issue so I was a product of hypnosis and I thought, “wow is that all there really is too it?” In our society, we are taught “no pain, no gain”, “no guts, no glory” and it’s absolutely not the truth. So I thought, let’s see what happens and now you can’t shut me up – I’m all over the place! Clearly, I’m healed!

AM: So it had long term effects!

KF: Oh yeah, it can be the only thing you ever want to do if you want it to be. I happen to take direction well which is also why some people ask why I focus on high performing professionals and individuals that have really made a name for themselves in the world. The reason is exactly that – they will do it and they take direction well. They look for information from others and are not arguing their position or limitation which is very important.

AM: Is it hard for a Type A person to release their control to do that?

KF: No because Type A’s are Seekers, Searchers, Learners. Type A’s are out their for the game and out their to win it.

They’re out there to succeed.

AM: Right a very – by any means necessary thought.

KF: Well when you say it that way, it comes off as it’s something that’s surgical and invasive and it’s not. It’s 100% organic, 100% natural and 100% sustainable. You are literally able to keep it private because it’s in your mind and you don’t have to telescope it out. The thing is we all have that search for inner peace and inner happiness and we all deeply know what that takes to get there. We have the answers – we really do. Hypnosis just gives you that little prod and permission that it’s ok to release those things and feel those things.

My husband was hypnotized for 20 minutes and he’s an architect – everything is very linear with him and it's all about facts.

Everything is very structured, planned and conscious this comes from your conscious. The subconscious is touchy feely and is all about your emotions. So he was hypnotized for 20 mins and he lost 60lbs.

Now that’s that kind of character because he’s a Seeker, Searcher, Learner person that’s Type A and an architect.

My book is listed in the top 10 of what every lawyer should read. It’s the Top 25 books that America’s leading CEO’s are reading. So it does have this very interesting crossover with men in business. It’s a great gift for men and a great gift for boys coming up to learn – particularly the Get to Give chapter – I’m happy to point out.

It’s not a gender specific book and there are very good principles in each chapter to read. I like to stress that because men

really do get it and it does provide transformative changes in them too.

Women like to corner intuition because we say, “women’s intuition” that we’re so smart and we use our gut, but the truth is that we all have that machinery and we all have that mechanism. It’s a beautiful thing and we do want to have our partner, your brother, our uncle to rise up to this.

When we’re all going the same speed on the freeway, we can all do the same things and not be hampered by the one that doesn’t.

AM: So you were talking about how people can use this for weight loss – KF: Yes and for sleep issues, anxiety and depression. Here’s the thing

about hypnosis and trance is that it doesn’t have to be just for a problem. We’ve freed it and loosened it from it’s chains of being attached to a problem. It can also be out amplifying things that you do well to be better. So athletic performance for example. Performance such as something that I am doing with CNBC for entrepreneurs and CEOs which is also for performance based things that you want to enhance or amplify.

AM: Hearing this now gives me an interesting perspective on what you do. Coming in, we were thinking of it from that 1800s parlour trick but learning that it’s a tool that can be used to optimize and oxygenate what you’re looking to enhance is really interesting.

KF: I love how you said that the 2 “O” words. This is what I say, if I brought in this fine piece of machinery and I sat it down in front of us and said here’s the plug, the machine and the manual – you’re going to take the book and to read how to use it. You have it and I’m not selling you the thing – you have it. You can’t get a surgery to get it, I can’t take it, you have what you have and you can’t get rid of it. So it’s about plugging in your mechanism and using your resources. The thing is, we’re all interested in ourselves and we all want an easy, happy life. How do we get there?

So so simple. We have the mechanism and the ability to do it – it’s the use of it that we don’t know. All of our finest technology and software and beautiful things – nothing comes close to the mind. You take it with you, it’s packaged, it’s compact, it weighs 3lbs, it’s 4x4 and off you go. You don’t have to pack it – you won’t forget it. Science will say that you have it from the point on conception to the time you transition – some believe that it will just go on. That’s what I have the Soul/ Spiritual section in here about Muhammad Ali and Mike Tyson. You’ll see that I have terrific blurbs from Jennifer Hudson and Martha Stewart, Michael Beckwith (he actually married me to the architect because he was a pastor because I was an agape taker) – so I had a lot of Hollywood support for this. They get it and they’re so creative. They’re interesting and they have big lives and a lot of times, big problems and no different from the rest of us as we have the same issues, we’re just watching them because the focus is on the high performing individual.

So the whole thing is just so simple to use.

Like finding lost items around the house – who wants that – in the home or in the office. Even in an email. I was trying to find it before I was talking with you and I said to my husband that I couldn’t find it and he was asking me if it was there and I said, “I can’t find it in this state.” He’s thinking that I couldn’t find it in my phone or in my device. I knew that in the state I was in I couldn’t find it and even a device will fritz out when you’re in that state with all that

frantic energy – it doesn’t jive when you’re like that. You need to adjust yourself or to stop looking. I calmed myself down and then I was able to find it. I needed to find it in the state of the love of it and not the problem of it. It’s about the find of it and not the loss of it. The truth is, it’s not lost – it’s in there.

AM: Ooo that’s interesting that you say that. Our Co-Founder, when he gets in that frazzled state, nothing will turn on in terms of electronics. So we have to either move our technology out of the room – KF: Or him.

AM: Or him and we just say, calm down to get everything settled again. The joke is that he’s like a Marvel character or superhero. So there must be some kind of kinetic thing going on there.

KF: Oh it’s energy. So here’s what happens. Anything that works on energy, works on energy. Anything that works on energy, fries out when it’s too much. We had an interesting and scary incident where a camera would have caught this and the camera did not catch it. It’s a wireless system and the camera caught our dog groomer that was going inside and outside of the house and you could see the dog as well, but it didn’t catch the event. I didn’t bring my phone and I didn’t worry about it because I knew the camera was catching the whole thing. What did I come to find out? It didn’t. So that gives great pause to energy. It’s about keeping it cool and it shows you that life won’t work with that kind of energy.

Again, to make your life easy like finding great parking spaces, when you meet with someone getting to know if they are good for you in the short/long term that you meet them – think of the time savings alone and what you have access to. We have a far reaching abili-

ty to ascertain this information and impressions to get access to that even a blind person can do it.

The conscious mind thinks that way you are instructing it to do; however, the subconscious is doing the imagery and the big picture portion of what is going on. When we’re children, we’re very tapped into our subconscious and we also tend to sit within our primal state as well – sometimes kids bite other kids and they haven’t learned that they can’t do that. In the book, I talk about that as we get older, we learn and educate ourselves outside of the subconscious, so when we go to work and someone annoys us, we don’t bite our colleagues in the elevator.

AM: So what made you create this book?

KF: I was approached by a woman at Harper Collins. She asked if I would do this as she had seen me online and head learned about my practice. I said absolutely and in getting the group together and figuring out the structure of the book, it took me about a year to take my practice and to see what was digestible and what could be chewed on. By the time I handed in my proposal to her, she had left Harper Collins. The agent thought that it was interesting and agreed to put it on the market to see what it could do. Simon & Schuster wanted it and Atria Books was the publishing/imprinting house that did The Secret. The beauty about The Secret was that there was a feeling that yes we could emit this desire to get whatever it is that we desire. Part in part is where my gift comes from but the real question is where is this being emitted from? It’s coming from your mind and no one debates that. It’s very well studied and science is all over that and the subconscious mind and has been forever as you had mentioned with the hypnosis.

The reality is that if you're stuck and

have an addiction to food, shopping or even an addiction to someone, there is an exercise in the book called the Saver/Sever where if you have this over attachment to a person, place or thing you can literally call it before you and you can detach from that thing so that you’re no longer this prisoner of that attachment. Some people when I ask them to see that Energetic Core, some people see this beautiful wisps of energy and some people see chains or rope – true bondage to that thing. Cyber Stalking is one of those things where you just can’t not do it sometimes.

Those are the perfect candidates for those exercises. Those are some of the little hacks and one of the things that I’m very proud of with the book is that you don’t need a pen and paper and I wanted to make it super easy because we don’t have a lot of time and I call them Shelf Help books. Because you feel a lot better because you bought it and you’re like, “ok healed and you put it on the shelf.” But the reality is, I want you to have that manual for your machinery – you already have it, but this is just the how to guide on how to manage it. The reality is, we want to do things with our lives that makes things easier for us. Knowing and getting those impulses – you think of a friend and they give you a call. Or you get an email from that person or you give a call to someone and they say, “oh you were on my mind this morning.” All that is energy and that is the place that we’re talking about with this. Your consciousness is your task maker and your calendar keeper for the day. The subconscious is your inner child the part that you haven’t unlearned yet. The unlearning process is what makes us cranky, crass, disappointed, depressed and anxious. There is a chapter in the book called Tonkas and Tutus and it’s about putting that Tutu back on because that’s where it belongs and I do that as a gift of action. You realize that we are meant to be these beautiful, shining and magnificent creatures of light – you realize that you have that

inner self that is clawing to get out and wants that light to be turned on.

AM: Do you envision doing another book?

KF: Yes we’re already working on it now. The first book that you drop, as I’m a first time author – is your cornerstone. It’s the base information and from there, we fly – we fly.

AM: So what are the 6 principles that ignite the conscious mind and can you walk us through that?

KF: Sure. The first one is Coming into Accountability and that’s the first step, I think of everything that is meaningful. We need to know where we are – even on maps, it says location. So the first principle is really about your location and so I want you to be able to look at yourself holistically and for real – warts and all we say. The reality is that we can’t do the work until we know what it is. I don’t even like calling it work because it feels so effortless.

The second principle is Tapping into Your Subconscious which is obvious and a lot of people don't understand how powerful it is and how much of it that you have. I'm here to tell you that you you’re right. When you think of Aunt Sue and she calls you – you have to see consciously that you are right to understand the power of your subconscious. The third principle is Do You Move Toward or Away? Now I like this one a lot because it is about orientation. You have coming into accountability, your tapping into your subconscious – where is your orientation? So going back to maps again, you would orient towards the direction that you want to go. You do not plug into maps that you want to go away from where you just were. So when it says, where are you heading to, you don’t say I’m headed away from Point A, you say, I am going to Point B so when you’re constantly l ooking at your life in retrospect, and you see that you have been

flinging yourself away from circumstances, chances are you’re flinging into something of the unknown which is ok. But if you’re not happy where you are, that very well could be the reason why as opposed to focusing on where you want to go. Orientation of self is hugely important. The next one is, and this is sticky, and they throw their hands up - It’s Judge Thy Neighbor as Thyself. The point of this that we have let our judgement go by the wayside just like we don’t bite our girlfriend when she makes us mad. In this, I say that you must use ecology of judgment for yourself. Once you talk to someone who is unhappy, once you explore a bit of someone’s chronic unhappiness they will say that they used this mistake in judgement and that mistake. Look at Judge Judy. I talk a lot about her in the book. Not only is she magnificent, but the show itself garners so much attention, and why, because the show shows us did you use the best judgment for your ecology, your survival, your success, etc – that’s all she wants to show. Did you use good judgement and those judgements that she calls simply comes down to who used good judgement and who didn’t. Sometimes the thing that happened the person didn't have something unlawful, but they didn’t use good judgement and she fines them anyway. So she’s going to teach you out of your own issue. So judgement is super important and I show you how to do that and I show you how to judge energetically. When you meet someone are they good for me in the midterm, short term and long term? Also a judgement about privacy.

Let’s be a bit particular about the who, what, when, where and why please.

It’s helpful about that beautiful 8 year old person that’s inside of you. If you had a physical 8 year old next to you, would you look at the things that you look at, would you listen to the things that you listen to, hang out with the people that you would hang out with, go to the places that you go to – I think

not. We really think that we’re big stuff, but we’re just that beautiful 8 year old creature inside and we need to use the ecology of judgement for him/her. The next one that people love is Give to Get. This is that energetic cycle, that loop. So if I hold both of your hands, you and I form a loop and energy is running through your body back to my body – if we let go and you stretch your arm out, it doesn’t have any place to go to generate or to recirculate. So if you give to me and I’m not giving back, then you’re not getting back anything and vice versa. Even the tomato plant does this. It grows, it falls off the vine and dies and it becomes fertilizer for the next new plant. Giving and getting is a universal law. Women are the worst at getting because they don’t want to say it and they just continue to give to such a point that it takes us into the next chapter which is Drought. When a women is in drought, I ask what kind of a giver/getter are you? Are you getting and giving? Sometimes the people who don’t get or the least to give – there has to be a flow of energy that flows in and flows out. I read something the other day that there was a popular phrase that said “cash is king” and now it's "cashflow is king" because anything that flows is king. Flow keeps us going. If I get, I distribute that to you, if you get then you distribute to me. It’s this movement that we’re in and once again, it’s this universal law that we’re in. I didn’t make it up, I just recognize it as a law of happiness.

When people ask, I am married to a very generous husband, an architect and what is great about that is that he understands flow. People ask, how did I get what I got and I say, I asked, I made it known. He’s not a psychic.

The last principle is Play Big. You deserve to get and you deserve to give.

The idea of playing big is not posturing and puffing it’s show up for me and show up for you. The reality is that we all need each other. We’re in a time of social collective consciousness which

is fine, but then we must rise from it.

In that it’s go for your dreams. Playing big honors that creative thing that you want to do regardless of whether you’re coming from a field like being an attorney and realizing that you want to become a writer. Just because you started out one way doesn’t mean that you have to stay that way and not become what you are meant to do.

So show up for that thing that you’re meant to do and then get on with it.

When you get to that chapter and that final principle – then you’re ready because the other clutter is gone.

AM: What is your day to day like?

KF: Well, I’m basically a home type body, but I travel a lot so I make it home wherever I go. The traveling is a lot of fun so I try to do zones. When I’m on the East Coast, I reach out and contact to as many people as I want to book or to group it all in. We do it in Europe as well. I like to be accessible and I don’t like to say no. I’d rather say yes and then figure out how to make it work out. The other side especially with Brad and his business is that we clump things together. So the minute that I have go time over here, then he will book his things and that's how we do it. He has offices all over the world.

It makes it easy to do that. There’s a few emergencies here and there, but now with FaceTime and Google – I can literally do that all day long. When you have your clients, seeing things is great because you have all of those micromovements. I’m an expert at determining what is going on. I use the term diagnose loosely – not as a medical diagnosis. It’s easy for me to see the issues as it rises up off the page so prominently that that’s my super power – the ability to see what’s going on and to be able to get it at the cellular level. Many times, I am able to just think it to get there and I like getting the confirmation.

AM: I know you’re based in LA and in

Las Vegas. Where can we find you grabbing a meal/drink, working out and shopping?

KF: In Las Vegas, it would probably be Cipriani (Wynn) or more likely home.

Because home – I’m a homebody. Any philanthropic event we’d probably be at. So when people say, do you go out on the strip – yes for charity events and probably only for that. If we’re having dinner or things like that, it’s probably at home. We eat super clean and I cook a lot. It’s super simple to cook like that and I do pride myself that I went to chef school when I was modeling in Europe – a night school for that. I did that because I wasn’t the clubby type to go out to meet people. In LA, we like the Waldorf Astoria. We’re at The Ivy on Robertson all the time – we love it there. Malibu of course is great and we love Nobu, I used to live there before I met Brad.

When it comes to shopping, I love Norma Kamali here in NY I was just there and was so excited. So Norma walked in and we had our little visit and it was so great and now she’s holding the book. She has a new skincare line that’s out, it’s cleanser, scrub, tanner and moisturizer. Can I just say that the moisturizer is made out of olive oil and lime and not the fruit – the mineral kind. Never have I felt something so emollient so I’m going to order that for sure as I was running in. The smell, fragrance and feel was extraordinary.

Shopping there is my favorite thing.

I work out a few hours a day. I do True Fusion which is a pilates/yoga hybrid.

The gal who teaches it and does it with me – we have a neighborhood group of ladies that do it. I also do heavy weight training which is a surprise to most. I like it because it really does keep me feeling in survival mode. It’s a gentleman that does it who is a body builder type. I like to be a strong girl a strong female. When we work out like that – it makes everything like blow drying

your hair and going to the potty a challenge – where your muscles touch anything. It’s a great feeling. In the morning my husband and I we both walk around a 3 mile loop with our 20lb weights on – we walk it fast – it can be a 3 hour thing. Mind/Body is important. My husband’s trajectory of his day changes when he does it in the morning. Connecting with nature is something that your body and mind needs.

We start early in the morning because if we didn’t we wouldn’t get it in.

I have a lot of weight loss clients right now and it’s not because it’s summer it’s because we’re fat to the point that we are upset with ourselves. A client will say, I’m stressed – I eat, I travel – I eat, I have a child – I eat, I have a job – I eat, I’m out of money – I eat. So every reason comes down to, I eat, I eat, I eat and it’s not that. That’s all the more reason that we have to be ready, be the warrior, having to be fit. You have to say, I’m going after this with everything that I have and that mind/body connection is that. I’m a big believer that you can’t work off an unhealthy diet. You’ll hear me say that the kitchen is the gym. You can eat to a good body or eat to a bad body. @KimFriedmutter PHOTO CREDITS | PG 68 - 73 + PG 76 Kimberly Friedmutter | PG 74 Dreamstime/Helgardas | PG 79 Dreamstime/ Jacques Kloppers |

You can hear Kimberly Friedmutter later next month on our show, BUNGALOW SK which is a part of Athleisure Studio, our multi-media podcast network! Make sure to subscribe to find out when the episode drops. You can hear it on Spotify, Apple Podcasts, iHeart Radio, Google Podcasts and wherever you enjoy listening to your favorite podcast.

LAUNCHING A NATION with Paige M ycoskie

As we transition from the Summer to thinking about the Fall, we love when there's apparel in our closets that's truly seasonless and easy to move around, travel and do an array of activities in. At Athleisure Mag, we became major fans of Aviator Nation and started incorporating it into our celeb shoots last fall. In addition, our team has defintiely rocked these pieces when we've been on set, hitting a day of activities and more.

We took some time to sit down with Page Mycoskie, the brand's founder and designer who launched the brand back in 2006 with a focus on that retro vintage vibe and super soft fabrication. We remember her and her brother Blake Mycoskie (founder of TOMS Shoes) when they competed togeteher on CBS' The Amazing Race season 2.

We wanted to find out how this brand was created, how being an athlete has tied into the ethos of the brand, how she approaches bringing on new designs and styles into the line as well as how she approaches finding and opening her stores at various locations. Along the way, we learned how integral music and specifically music festivals, as well as aviators, play into the brand and how manifesting her passions and interests continue to fuel the direction of this lifestyle brand.

ATHLEISURE MAG: Can you tell us about your background as you’re an artist, an entrepreneur, an athlete – how did this all come together in terms of your background and bringing you to the creation of Aviator Nation?

PAIGE MYCOSKIE: It’s kind of funny because ever since I was a young girl, I really had this mentality that I could do anything that I wanted to do. I really think that that came from hanging with my grandmother a lot. When I was little, I used to spend time with her during the day and she was super creative and super artistic. She would be like, “hey what do you want to learn today?” She was all about teaching me new things

and I wanted to do creative things. It’s kind of interesting and I’d be like, I’d like to know about pottery and we’d spend the day learning how to do pottery and a lot of times, it was creative stuff. She was super artistic and she made her own clothes. So hanging out with her, I became very hands on and it’s super interesting now because a lot of what I do is very hands on. I think that that’s something that makes me very different from other people who start companies. I like to be super involved in all of the details at Aviator Nation.

It’s also funny to look back at the entrepreneurial thing. When I was little, I was constantly trying to sell things. Being an entrepreneur extends from that and I love being able to create things from scratch. I just loved the whole interaction of making something, selling something, earning money and then going to shop. Then being an athlete, that was an important part of this too.

Now, I’m in a super competitive industry, the fashion world and being an athlete – ever sinceI was a young girl, I love doing sports.

Team sports was an important thing for me because the team I am building and the culture with the company is directly from when I was a child and on team sports with other people a lot. I think that being super competitive has always been inside of me and l like to compete because I like to win. Being an athlete and learning – the more you practice the better you will be and when you continue with that, you’ll be the best. I’m all about constantly making the best product and every time we do a production run, I’m all about testing the fabrics and new methods.

It’s not just about putting out clothes every few months like new designs. It’s about continuing to make the product better. I think it helps that I wear the products because it’s all I wear. I’ll be like, “this is actually a little bit tighter than what I want it to be." Or I'd like

to make this fabric a little lighter weight during this time of the year. Being an athlete, learning that the more you practice and the more you work with your team, the better that that team can be.

AM: What was that moment when you realized that you wanted to create this brand and what was the thought process behind the name, Aviator Nation?

Your brand is really unique from your 5 stripes, to other designs, its gender fluidity and we love that you can literally look at your Instagram and see you truly building your company and the brand heritage that you present as well as continuity.

PM: It all kind of started with a personal obsession with clothes that are super comfortable and had this colorful look to them. I was living in California at the time and I had a job in a surf shop and I was doing photography. I didn’t go to school for fashion or for business. I went to school for journalism because I always liked to write and to tell stories. When I moved to California, I was interning with Shape Magazine for a little while and I realized that I loved the culture and the stories, but I couldn’t see myself working in an office.

So I got a job at a surf shop and I started to get into the retail world through that. I learned how fun it could be to work at a mom and pop shop and that was the beginning of my experience working in that world. What happened was, I personally had these ideas for clothes that I wanted to find and couldn’t. I would go shopping and the clothes were never soft enough for me. I have always been obsessed with my dads old t-shirts because they are so much softer then anything that was out there. Then I learned, that you could get them at thrift stores and I started shopping there and would look for old t-shirts. I just liked how those broken in garments felt. Then it was of

course, not the right fit. So I found myself chopping off the bottom and cutting off the sleeves. I was manipulating these garments that I found at these thrift stores, Then it dawned on me when I found this one shirt – I loved how it fit and I wanted all my shirts to feel like that. I took the t-shirt a part and I laid out paper and made a pattern and bought a sewing machine and I taught myself how to sew. So I literally started doing it for myself because I couldn't find garments that felt the way that I wanted them to feel. Then, when I realized that I could make other garments that fit the way the t-shirt did with patterns and being able to sew, I could do the same thing with the designs that I wanted. So if I wanted sunsets or stripes, it was pretty simple because my skillset was there.

I didn’t have experience. So I cut out stripes and put them on this garment and it was looking super cool and it was simple. So the reason why we do this applique technique now (which is essentially sewing fabric ontop of another fabric) was because that’s how we started in terms of creating a design to put on the garments.

Once I started to do that, I was wearing the clothes around town in Venice and wearing it to the surf shop that I worked at and everyone around me was asking about it, the brand that I was wearing and I told them that I made it myself. Not only did it feel good but the clothes felt good because I made them with this comfortable material from soft old t-shirts and the colors were attracting people.

AM: So where did the name come from?

PM: So growing up, my favorite movie was Top Gun and I had the movie poster on my wall, I still have it in my office. I just love that movie and I love the style of Tom Cruise and Kelly McGinnis and the aviator sunglasses were just such a key part of that style and that look.

When I was little, I always had aviator

sunglasses and all through high school and college – aviator sunglasses were always my go to. So I had this vintage collection of aviator sunglasses on my desk when I was thinking about the name for the company and I looked at them and thought, “I really love aviator sunglasses and I really love that word aviator and I feel that this brand is going to bring people together.” I always thought that aviator shades did that. I could have had a long night in college and then put on those shades and then I would look great. The aviator sunglasses were just the go to and I wanted the clothes to be the go to as well.

AM: Completely agree with everything that you’ve said as we’ve styled it in our shoots and have had great feedback and when we wear it around the city, the feedback is always so much fun. Especially when rocking the velvet ones which have such a retro vibe to them.

How do you get your inspiration when you are creating the line?

PM: A lot of times, I will randomly think of something that I want to put into clothes. Sometimes things just pop in my head and I just want to see what that color combo would look like. Color is just a part of my brain. I’m always wanting to put colors together.

I have Pantone books everywhere and I am always looking at putting them together. I walk around with a Ziploc bag of fabric in all different colors everywhere I go. I’ll be at the beach and I’ll say, I want to see this color with this color – so it just comes to me and I’m surrounded by old things all the time. I go to flea markets all the time because I love finding vintage stuff. I have hundreds of vintage skate boards and surf boards. I’ve always been really into retro stuff from the 70s and I have a ton of vinyl – album covers are a part of my inspiration because I’m playing vinyl all the time. I think that the old stuff that’s around me plays into it as well as it’s always around me. The col-

or thing is just something inside of me – it’s weird.

Sometimes I’ll go to rock shows and different concerts. It’s what I do for entertainment. I don’t go to bars a lot, I’m not extremely social but I do love concerts and festivals and things like that. I remember when I thought about the velvet for example. I was backstage at a rock show and I was inspired by velvet curtains and things like that. It definitely came from Rock & Roll and there’s a lot of velvet in that world. I think sometimes my lifestyle whether it’s being at Venice Beach or at a rock show plays a little bit into my inspiration.

AM: In terms of product assortment, you have apparel, accessories and surf

boards. Do you see other things that could grow into Aviator Nation as it really is a lifestyle brand.

PM: Yeah totally, I love creating new things whether it’s clothing, stores or whatever. I love building things from scratch. I see myself creating new products. It’s funny because I want to do everything, but I force myself to not do that because it could be taken the wrong way. I don't want to be that brand that tries to do everything. I really do try to draw it back and look at what I am really passionate about right now and focus on that. We just came out with outerwear this last year and that was something that I was super passionate about, but that we weren’t doing. I love snowboarding and I love the mountains and I'm always throw-

ing on a jacket. I feel that the right jacket is a game changer and a jacket that you can travel with, stands up to the elements, it’s not too hot or too cold.

I found this insulation that was kind of beyond what is being used right now – even with high end performance jackets. I want the best quality because it’s for me too and I like pushing the envelope on quality. Anyone who has my jackets understands. It's a super lightweightjacket that’s extremely warm and it packs down into your backpack.

I’m also passionate about high top tennis shoes so right now I have a big collection myself and I’m always thinking that it would be cool to make shoes and doing a collection of high tops.

Stuff that makes sense for me personally that I’m passionate about because it is authentic. For people that are fans of the brand, they’re all about authentic. I think everyone is becoming that way and it works well for business.

This brand has been this way from day one as I started it making it for myself.

If the quality is not good enough for me, then I am not going to put it on the shelf. I’m extremely picky.

AM: We appreciate the pickiness of it.

You can literally travel in it without a problem, it photographs well, it‘s great and so soft.

PM: It’s crazy comfortable. I’m turning down washes all the time. I’m like that’s not good enough, it’s not soft enough. The people that work in my production at times they’re like, this is crazy this is soft and I’m like, “not soft enough.” I feel that the best feeling is like you don’t have clothes on at all. So if we’re going to make clothes, we should make them feel like you’re not. That’s what I like to think that the sweats feel like – it’s just an extension of your body.

AM: It seems like you partner with a lot of events including Austin City Limits Music Festival and Global Citizen. How important is it for you to grow your

brand and to be aligned in that way?

PM: Yeah, it’s super important. It really happened organically. When I opened my first store on Abbott Kenney and built that stage on the patio, that was kind of the beginning of getting involved in the music world. I always say, “if you build it, they will come” very field of dreams. That’s what I did. I built this stage and I had all kinds of artists wanting to play on our little patio in Venice. Doing that was such a cool experience. Getting to know the artist and creating a place where bands get to play – Foster the People rolled in there one day and played on the stage and it was a couple of years before they got cool. That was happening all the time and now I have other stores with stages as a lot of my stores have these stages and I’m always saying yes to artists that want to play. It’s so fun and one day someone from Austin City Limits came into the store in Venice and they loved what I was doing. I really personally love Austin City Limits Music Festival and so when I met that person it was such a unique moment.

When I did that festival, it was funny because I go to music festivals a lot – it’s part of my life and I’m always kind of feeling like I don’t want music festivals to be super commercialized and I felt like that old school vibe. I like to imagine what Woodstock would have been. I love when festivals aren’t super commercialized and built up and the one Austin really is a lot less commercialized than others. The thing is, it’s surrounded by trees and grass.

Another big thing is that I felt like the artists as I’m friends with a number of artists now and was back then too – they were 3 years into having stages and a lot of the artists were burnt out I noticed – especially on the festivals.

It was something that was fun but exhausting. They’d show up, they’d play their show and get back on the road. I have a lot of friends in the music industry and know how it is when they’re going on tour as I’ve actually joined

friends on tour too. It’s grueling. So when the people at Austin City Limits came to my store and asked for me to get involved into what they were doing, they wanted to know that if I could do anything, what would I do?

It was an interesting moment and I said I wanted to do something for the artist. They just have these basic trailers backstage and they have their beer or water. They play their show and then they leave. Back in the day, the artist used to sit around and play music together and sit around and get to know one another. I know that because of my friends in the industry and their parents are people like Grand Nash.

People who were in that world, I read a lot of books, seen a lot of documentaries and I know about how it was back in the day. I’m always about restoring the past. I told them, “what if I built a teepee that was backstage” and they could hang out there and it was just a place for the artist to chill in between their sets. They loved it and thought it was amazing. They let me build a teepee backstage where only the artists and friends and family of the artists could be and I designed it, drew it and had these Native American guys make it out of fabric and hand painted it. It has this cool rainbow look to it and we set it up backstage at ACL and it was the most incredible thing that I ever witnessed. Basically, I set it up and then bought some old vintage guitars and instruments and had it in there, candles, a couch and blankets. It was super chill and not commercial at all.

They asked if I wanted signage and I said no, I just wanted a teepee. I made t-shirts that I was going to give to the artists as a gift and I make clothes and I wanted to make cool ones. The artists come to concerts but they don’t really get gear. So I wanted to make a shirt that I felt that they would wear and not the typical concert shirt. So I designed this shirt that was a vintage cool looking shirt that said Austin City Limits on it, but it was a cool one that

didn’t look like the typical concert shirt. On the back of it, it actually said, “It’s All About the Music.” I felt that it was all about the artists and a festival is better if the artists is super stoked.

Literally all day for the full weekend, artists would come into the teepee and they would sit down, pick up a guitar and jam out. We had The Alabama Shakes and Phoenix jamming out together.

We had Leon Bridges come in and sit down and start playing a song. He said he had just made up the song by being inspired in the teepee to make this song. It’s exactly what I wanted to happen and all the artists really started to love the teepee. It was a dream come true to come up with this environment.

I think it made their experience at Austin City Limits so much better because it was so much more grounding for them, they made friends and they had the t-shirt.

Everyone wanted the t-shirt because they knew it wasn’t available but they wanted to know where they could get it. It was authentic to the artist because they had met us and hung out with us, the shirts were super soft and they probably had a bag filled with dirty clothes. Now we have done it with ACL since 2012, I’ve done a lot more festival shirts for others as well. We do the same thing where we take the teepee and it allows us to get to know the artists backstage and we make sure to make pieces where it doesn’t feel like the typical concert tee.

My thing is, I want to make gear that people will want to continue on wearing. As the customer myself, I will buy a shirt at a festival and not wear it. What you want to do is to wear a shirt that is super soft from the start and that you will want to wear. I make festival gear that is more fashionable and that people will want to continue wearing.

AM: Do you see the brand being at

NYFW or at Miami Fashion Week?

PM: I think that with the swim collection, Miami Fashion Week is a great way to showcase that and I really love Miami. We did a small fashion show at the Soho House Miami when I first released our swim collection with the new velvet collection. I got invited to be a part of an event right at the time that it was coming out and it made sense. It was fun, a small show and I think doing fashion shows is really cool.

I love putting the brand in front of a lot of people that love fashion. I think that sweats and swimwear really is fashionable. I don’t say no when I think that something comes about that makes sense doing. I think NYFW and Miami Fashion Week is great for us.

AM: Do you sponsor or have any athlete ambassadors?

PM: We have several athletes that shop with us that come in and a lot of times, managers reach out to us and ask if you want to sponsor. We’ll send them things and it’s about people that specifically and personally like the brand.

We don’t have any specific sponsorships but we have a lot of athletes that shop in the store.

AM: As someone who is active and an athlete, what are 3 things that are always in your bag when you’re heading to the beach to relax or to surf?

PM: When I go to the beach to surf, I always have to have my speaker – a portable one that I love and I take everywhere I go. I always have a good book – I love to read and I’m into business books. It’s interesting to read on philosophies that entrepreneurs have taken. Maybe my ukele – I grew up learning whatever instruments I could get my hands on and I have always liked this instrument because it’s small and easy to carry around. @PaigeMycoskie

You can hear Paige Mycoskie later next month on our show, BUNGALOW SK which is a part of Athleisure Studio, our multi-media podcast network! Make sure to subscribe to find out when the episode drops. You can hear it on Spotify, Apple Podcasts, iHeart Radio, Google Podcasts and wherever you enjoy listening to your favorite podcast.

ATHLEISURE LIST: NY, NY

BIVE

We have become fans of BIVE, which stands for Balance + Vitality, which are the two biggest principles of the brand. They want to show people that even with something that’s typically considered as indulgent as ice cream, one can still incorporate it into their diet and feel good about it. BIVE is ice cream with a purpose.

Goji berries and Vitamin C) and Keep Me Comfy (Peppermint, Aloe vera, Dark chocolate and Oat milk).

Carla comes from a nutrition background and wanted to find a fun way to consume superfoods. As an avid ice cream fan, she kept looking for options that could satisfy a sweet tooth and promote balance + vitality, but most of the “healthy” options available were merely cold and artificially sweet. She set out to create something new: an ice cream with a purpose that used real ingredients from Mother Earth.

For her, being connected to nature and being satisfied with what you put in your body was personally fulfilling.

She wanted to find a way to help others do the same.

BIVE opened its doors in September 2018 but was in process long before that. Founder Carla Noboa spent over a year perfecting the initial offerings to maximize the benefits of the superfoods while still creating something delicious.

The original flavors were Boost Me Up (Passion Fruit, Collagen, Chia seeds, Coconut water and Amaranth), Soothe Me Up (Valerian root, Toasted coconut, Almond milk, Coconut cream, Dark chocolate chip and Vanilla), Pick Me Up (Dark chocolate, Coconut milk, Coconut cream, Chia seeds and Amaranth), Keep Me Strong (Echinacea and Soursop), Keep Me Balanced (Strawberries,

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BIVE offers seasonal flavors that currently include: Sexy Butter (Peanut Butter, Chocolate Chiops, Cocoa Butter, Coconut Oil, Coconut Milk, Cashew Milk, and Maca), which is designed to enhance energy balance hormones, and improve sexual dysfunction.

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The seasonal flavors tend to stick around longer than initially planned because customers love them so much! There are a bunch of ideas in the works for fall, come by the shop to see what makes the final cut.

sheer existence, but then by the time you finish, you sometimes end up feeling sluggish or depressed. BIVE believes ice cream can make you feel good emotionally and physically!

They’ve worked hard to find natural and holistic ways to make ice cream an entirely positive experience.

The cones provided at BIVE come from the Konery, which hand rolls all their cones in Brooklyn. BIVE currently offers French Vanilla, Dark Chocolate, Matcha, and Lavender, but this lineup will change as new flavors are developped developped.

BIVE

95 Orchard St NY, NY 10002 www.thegoodbive.com

All flavors are available in pints at BIVE as well as GrubHub, Postmates, Seamless, and UberEats. They sell pre-packaged individual 4 oz portions which you can purchase in groups of 4.

For many people, ice cream is comfort food. It's a natural stress reliever by its

Aug 2019

@TheGoodBive

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ATHLEISURE LIST: NYC

CHILLHOUSE CHILLHOUSE launched in 2017 and was founded by Cyndi Ramirez-Fulton, an entrepreneur with a creative vision who has made a name for herself in the lifestyle, fashion and hospitality industries through her award-winning website Taste The Style, and a partner of The Garret in New York City. Along with her husband and co-founder, Cyndi sought out to change the relaxation landscape with her latest project, CHILLHOUSE.

laxation with style, character and ease.

It offers guests luxury beauty services at affordable prices in an aspirational setting that you can enjoy at your own will.

Guests can enjoy colorful lattes and baked goods while they're meeting with friends, working on projects or waiting to get a service done. Services cover a number of options for body, nails and face with various choices within each group.

Prior to starting her own businesses, Cyndi worked as the Brand Director of Third Wave Fashion, a fashion tech consultancy. CHILLHOUSE is a wellness brand as a destination for modern self-care that opened on Manhattan's Lower East Side. It debuted a first of its kind nail salon and massage boutique with a full service cafĂŠ and bar.

As a downtown escape for city dwellers seeking a modern path to total re-

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In 2018, SHOP CHILL, an onine retail arm launched with offerings that included accessories and a curated selection of the best products on the market. These items are tested by Cyndi and the team so that they can stand by what they sell. Their membership program CLUB CHILL was created as a way for customers to experience and connect with CHILLHOUSE in a differ-

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ent way. Members receive discounts on services, access to special events and perks from brand partners. CHILLHOUSE has partnered with H&M, Nike, Club Monaco and more.

CHILLHOUSE 149 Essex St NY, NY 10002 www.chillhouse.com

PHOTOS COURTESY | CHILLHOUSE

@chillhouse

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f o t r A e h k T c a n S e h t

TAKE A TRIP WITHOUT LEAVING NYC We're always looking for great spots that are infused with culture, comfort food and always feeling like a sense of home when dining. We popped by Hanoi Soup Shop's East Village location to talk with one of the restaurateurs of this Vietnamese eatery, Sara Leveen. We find out more about this location, how it differs from Hanoi House and what signature dishes we should be enjoying when there.

ATHLEISURE MAG: Tell us about your background and how you came to open Hanoi House and Hanoi Soup Shop.

SARA LEVEEN: Ben Lowell & I have worked in restaurants our whole lives; prior to starting our own company we both worked for Stephen Starr. The dream of opening our own place really came alive when we traveled Southeast Asia together. There is an endless amount of inspiration from the streets of energetic cities like Hanoi and Bangkok and also chill & charming cities like Luang Prabang and Chiang Mai. Capturing what we loved and translating it to an NYC restaurant became our goal.

AM: Tell us about the backgrounds of the chefs, Daniel Le and Albert Nguyen in terms of where they have previously worked within kitchens and their journey to Hanoi Soup Shop.

SL: Daniel has roots in both Southern California and Houston; he grew up among other Vietnamese family members and friends. He learned kitchen organization & management in big companies like Ritz Carlton and Roy’s and came to us relatively new to NYC looking to apply what he’d learned to a Vietnamese restaurant. His palate is bold but traditional…his many culinary strengths include his ability to create deep, flavorful broths and braise various cuts of meat to achieve intense levels of umami. This is on display at Hanoi Soup Shop with our daily specials which rotate every few days.

Albert was born & raised in Sheepshead Bay in Brooklyn. He is a New Yorker through and through, having gained his experience at Ma Peche, Del Posto and Flora Bar. As the Executive Chef at Hanoi House, Albert taps into his parents’ way of cooking and seasoning (both from Northern Vietnam) with simple, rustic food accented by fermented seafood sauces and by pickling and curing ingredients in house. His contributions to the menu are focused on vegetable side dishes and seasonal salads that highlight individual ingredients and help create a family style feast great for sharing.

AM: When did Hanoi Soup Shop open and how does it differ from Hanoi House?

SL: Hanoi Soup Shop opened at the end of April this year and is meant to provide a quicker, more casual and slightly less expensive menu with all the same quality, flavors and ingredients as Hanoi House. Its main focus is soups, and its main purpose is takeout & delivery however we have 10 dining seats and a fun little lunch crowd.

Eventually we will offer dinner service for those diners looking for a quick bite of a summer roll and pho for instance. Hanoi Soup Shop is about finding ways to cook something for 12 hours but serve it in 5 minutes.

AM: Does the menu change based on seasonal offerings?

SL: Yes! Hanoi House’s menu is more ingredient and seasonally focused…Hanoi Soup Shop looks to traditional recipes like Bun Rieu and Bun Bo Hue…letting the weather and chef’s cravings dictate which direction we go on a given day.

AM: What are staples that regardless of the day will always be available at Hanoi Soup Shop?

SL: We will always have Beef and Chicken Pho, Summer Rolls, Classic Banh Mi & Papaya Salads. The proteins in the Summer Rolls and Papaya Salad may change over time but not in the near future.

AM: What are 3 signature dishes that should be enjoyed at Hanoi Soup Shop?

SL: Beef Pho with Brisket & Oxtail.

Classic Banh Mi: Housemade pork terrine, Vietnamese ham, pork crumbles, chicken liver pate, pickled vegetables, cilantro & jalapeno on a baguette.

Papaya Salad with Beef Jerky.

AM: What are 3 beverages that you suggest that should also be enjoyed?

SL: Iced Vietnamese Coffee Hot Egg Coffee Avocado Shake PHOTOS COURTESY | HANOI SOUP SHOP @HanoiSoup

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Stay connected and follow us across our social channels on @AthleisureMag!

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BingelyBooks isn't free.

Through the novel's conversational style of the ongoing subconscious, we are constantly reminded of her memories of Sweet Home where a number of atrocities took place. These are juxtaposed against her current home which is haunted by the ghost of her baby who never had a name and whose tombstone is engraved with the lone word: Beloved.

THE WHISPER MAN Celadon Books Alex North

This novel explores a multi-generational story in this dark, suspense thriller of a father and son who are caught in the midst of an investigation that is focused on catching a serial killer who is transfixed on a small town.

BELOVED

We meet Tom Kennedy and his young son Jake who are healing from the sudden death of his wife. The healing takes place with a fresh beginning in their new home in a completely new town - Featherbank.

One of the world's greatest authors' Toni Morrison passed away earlier this year and we had to include one of our favorite books she wrote - Beloved. This novel takes us on Sethe's journey who was born a slave and eventually escapes to Ohio. Even though she made an epic journey, we find that 18 years later she still

The town has a past, which includes "The Whisper Man" who abducted and murdered 5 residents 20 years ago by luring them out of their windows with his whispers.

Vintage Books Toni Morrison

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Tyson and Anthony was always modest about his skill as a chef; however, he was known for his wit, curiosity, honesty and passion for communicating with others - regardless if it was on his TV Show, an array of stages and beyond. He constantly looked at how what appears on your plate reveals historical and political climates that people are in. His empathy for these conversations while traveling really allowed viewers to understand the world around them as he became known as "The Hemingway of Gastronomy".

These intense moments even continued when he talked about himself in regards to his battles with addiction, or when detailing his thoughts on restaurant critics.

Unaware of this history, a boy vanishes after they move in and it resembles the dark history of the serial killer. The next person to hear the whisper is Tom's son Jake and everyone must confront their past in order to solve this killer wherever the trail leads.

THE LAST INTERVIEW AND OTHER CONVERSATIONS Melville House Helen Rosner

Anthony Bourdain had a way of storytelling that extended beyond food and encompassed culture and asking questiosn about the state of the world and who we want to be. This book includes his last interviews with Neil Degrasse Aug 2019

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BingelyStreaming how they are supporting one another as they continue to come to terms with the dynamics of their life. These suburban moms also take in a number of touristy as well as typical activities that New Yorkers do each day.

1619 New York Times Audio Series Apple Podcast

OTHERHOOD Netflix Originals When mothers realize that their kids are not responding to them, they take their issue of being empty-nesters and head to NYC for surprise visits. The three mothers who have been friends for decades juggle a bit of mother's guilt on their kids as well as navigating their new state in life. With their sons living their own lives, they find that they see one another less and less - they want to re-establish their connections with one another beyond Mother's Day brunches.

Throughout the movie, we watch them individually work on being noticed in front of their children. But it's also fun to see how they come together to update one another on their progress with their kids as well as AthleisureMag.com

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This riveting podcast created by the New York Times and hosted

by Nikole Hannah-Jones, focuses on August 1619. This pivotal period in our nation's history, centers on a ship that carried enslaved Africans 400 years ago that arrived to the British Colony of Virgina. Fundamentally, their arrival would mark centuries of slavery.

Listeners are taken through their experience and learn the steps that took place that encouraged this environment to become the natural state of affairs.

This podcast also looks at the long shadow it cast in terms of its commodification, the creation of a long battle for freedom, tracing racism to Jim Crow era, electoral politics, prison industrial complex, sugar within African Americans' diets, and more that slavery created by instituting the practice.

This story is told through essays, interactive content and looks at, "the consequences of slavery and the contributions of black Americans at the very center of the story of we tell ourselves about who we are.�

Aug 2019

FREE MEEK Amazon Originals This 5 episode docuseries showcases a decade long legal battle that Meek Mill has been battling. This series starts with Meek at the top of his career as a chart-topping rapper who would transition to being sentenced

by Judge Genece Brinkley, to prison for 2-4 years for popping wheelies.

When the ruling dropped, #FreeMeek dominated Twitter feeds and the movement spread to fans and many from his label mate Rock Ross to even his nemises, Drake - stood in solidarity to voice their support for him. The series documents his career, legal woes to being a Co-Founder and partner of REFORM Alliance, a criminal justice reform that was founded by the likes of billionaires and business men Jay-Z and Michael Rubin.

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LUXURIOUS RENTAL RESIDENCES DESIGNED BY ROCKWELL GROUP 605 W 42ND STREET, NEW YORK, NY 10036 T. 212.588.0042 I #LIVEATSKY I LIVEATSKY.COM

In the beauty industry, Bobbi Brown reigns as a woman that took her passion as a makeup artist to building a celebrity brand of cosmetics that would eventually be acquired by Estée Lauder. At the time, her appearances on TV shows illustrating her work as well as being a fixture in the backstages of NYFW paved the way for Celebrity Makeup Artists and other talents in the beauty industry. We took a moment with Bobbi to talk about her career, the moves she made in the industry and how she continues to be a trailblazer.

ATHLEISURE MAG: What was the moment when you realized that you wanted to work in the beauty industry?

BOBBI BROWN: I had just left my second college, and was feeling very confused because I didn’t really like school and I wasn’t happy where I had been. I was speaking with my mother and she said to me, “If it was your birthday and you could do anything in the world, what would you do?” and I told her “I’d go to Marshall Field’s and I’d play with makeup.” So my mom said to me “Then go to school to be a makeup artist.” I found Emerson College and they allowed me to create my own major, which was theatrical makeup, and I fell in love.

AM: You started as a makeup artist, what projects did you work on during that time prior to creating Bobbi Brown Cosmetics?

Brown Cosmetics?

BB: After being on all of these sets, I found I could not do the makeup that was in style correctly. I didn’t want to cover and hide women’s features and there was no skin tone correct makeup available at the time. I would mix together what colors I could to try to create a formula that accentuated rather than disguised how the women looked. It was at that time that I met a chemist in an elevator and was telling her what I wanted to do, and she said, “I’ll make the colors for you.” That relationship started the creation of my original 10 lipstick shades.

AM: You were known for a natural aesthetic with an array of amazing pink shades of lipsticks, why was that look important to you and the brand?

BB: They weren’t pink shades as much as they were pink, brown, orange, red – those colors that naturally exist within a woman’s lip. All of them natural looking because I believe that makeup should make a woman look and feel her best.

That was my intention when I created Bobbi Brown Cosmetics and still is today.

AM: How did you incorporate being a Beauty Expert on the Today Show as another portion of your brand as a MUA and a founder of a cosmetic line?

BB: After graduating college, I moved to NYC and went through the yellow pages calling every photographer, makeup artist, and hair stylist I could find, offering my assistance for free. I would travel wherever I was needed offering my services and learning as much as I could. Some of my favorite projects that I did during that time were my first Vogue cover shoot with Naomi Campbell (it was Naomi’s first Vogue cover as well,) working with designers like Michael Kors, Ralph Lauren, and Tommy Hilfiger, and doing makeup for Mick Jagger and The Rolling Stones.

BB: At a public appearance I was at, I took a question from a woman in the audience.

She later told me that she was the grandmother of Jeff Zucker, the Executive Producer of The Today Show at the time. It had been my dream to be on The Today Show, and when she introduced me to Jeff, he and I created monthly segments that allowed me to teach women the correct products to use and the right way to apply them, allowing each woman to essentially become her own makeup artist.

It was an amazing time in my life and I truly believe it catapulted the business of the brand to where it is now.

AM: What inspired you to create Bobbi

AM: Estée Lauder acquired Bobbi Brown

LEAVING HER MARK with Bobbi Brown

Cosmetics and you stayed on with the brand, what was the transition like for you and as many of our readers own their own brands, can you share the process you went through in terms of coming to the decision that this was right for your brand and yourself?

BB: In 1995, I met with Leonard Lauder and he quickly became one of the greatest mentors in my life. He promised me that the integrity of the brand and its purpose would never be lost with me at the helm. I remained in complete creative control, while being lucky enough to benefit from the resources that the Estée Lauder companies provided. I stayed on as Chief Creative Officer until 2016, where I made the tough decision to leave the company to start another.

AM: Being a multifaceted person, we have enjoyed seeing you wear a number of hats such as being the Editor in Chief of Yahoo Beauty from 2014-2016, how have you been able to maintain your hat in various spaces while continuing to expand your platform in the beauty industry?

BB: I have an insatiable curiosity and love to learn and discover new things. Ultimately, I am a creative at heart and love to develop content across a multitude of platforms in order to share what I know. I make it a priority to hire really great people who can help me translate my vision across these platforms to the best of my ability.

AM: We loved when you partnered with Safilo to release a line of eyewear, what initiated this venture and do you foresee doing something like this again?

BB: I am a glasses person. I wear prescription glasses and sunglasses on a daily basis. I find that eyewear is an extension of makeup to a degree, in that the style and color you choose says a lot about yourself and what look you are trying to convey. It was a natural fit for me. I’d love to explore doing this again in the future.

AM: You have written 9 books on makeup and beauty, what was it like writing your first book and what is the process like in general from concept to release?

BB: My first book was very cathartic for me. It was taking all of the knowledge that I had learned and perfected over the years, and articulating that as best I could for everyone to read. Even though I have written 9 books, I still don’t know how to type. My process varies but consists of lots of handwritten notes in the back of cars, and swatches of color done on paper. I work very closely with my writers and my publisher from start to finish.

I have been very fortunate to work with the best of the best in that regard.

AM: Will there be another book that we can expect to see from you?

BB: Never say never. I don’t know if it will be a traditional book or one that has a digital component to it. We’ll see what’s in store.

AM: We’re fans of JustBobbi.com as well as Evolution_18 as we love your approach to beauty from the inside out. Why did you launch the site as well as the beauty brand and what can we expect to see from them as we continue throughout the remainder of the year?

BB: My lifelong philosophy has always been that beauty, and confidence, starts with what you put inside your body. The launch of my lifestyle inspired wellness line, EVOLUTION_18, is a natural extension of beauty from inside out. After spending 25+ years talking to women about their health and wellness challenges, I became a certified health coach and learned what it is women need to know in order to look and feel our best. EVOLUTION_18 is a collection of highly effective simple formulas that target a wide range of beauty concerns. They are made with clean, high quality ingredients that give you everything you need for a beauty boost from within. Justbobbi.com is a modern lifestyle platform for all things wellness,

beauty, and everything in between. It’s a platform that aims to educate and inspire how you live your life through never-ending exploration and storytelling.

AM: With so many successes in the beauty world, you launched another amazing venture in a new vertical – hospitality. Tell us about The George and why did you want to do this?

BB: The day I left Bobbi Brown Cosmetics, my husband called me and asked if I wanted to be a part of a new project – The George Hotel. It is a historic property that he completely restored into a 32-room boutique hotel. I became the Creative Director of the hotel, and it was my mission to create a design-minded boutique hotel in the heart of Montclair where we live, that offered guests a unique and one of a kind experience.

AM: In addition to Athleisure Mag, we have a podcast network – Athleisure Studio which has 4 shows and we know that you have a podcast show, Long Story Short with Bobbi Brown – what can we expect on this show and who have been 3 of your favorite guests on this show?

BB: Long Story Short allows me to talk to some of the most accomplished people in the world who are true masters of their craft. The podcast offers a glimpse into their journeys, discussing both their highs and lows in order to get the essential takeaways of a life well lived. Everyone has a story and I love finding out what that story is. Three of my favorites are Mickey Drexler, my mentor, Elvis Duran, one of my best friends, and Jen Atkin.

AM: What philanthropic efforts are you involved in that you would like for us to know about?

BB: I am on the board of Reaching Out Montclair, in my hometown, which provides essential needs for underserved children and their families in our community.

AM: What are 3 beauty musts that you think that we should have with us when we travel?

BB: First, a good moisturizer – preferably one that contains an SPF. Protecting your skin from the sun is of the utmost importance. And when you’re traveling, especially on a plane, your skin can dry out easily, so make sure to keep skin moisturized in order to keep it looking hydrated and plump. Second, a probiotic beauty starts in your gut. Taking a probiotic daily will help with your digestion which in turn helps keep your microbiome balanced and your skin clear. Third, a cream blush – I like to travel with multipurpose products. A cream blush is perfect to give you a nice healthy glow and can be used on your lips as well.

AM: When it comes to your legacy, what do you want people to take away in terms of your impact on the beauty industry and just embracing life’s opportunities?

BB: Be a sponge, be kind, and work hard. @JustBobbi

THE JEWEL OF THE COURT with Danielle Collins

This month, our eyes turn to the US Open which takes place here in NYC. A number of tennis greats will battle with the best in their sport to walk away victorious. In addition, there are a number of fun activities around this time of year to hang out with your favorite player, to take in the game and more. Right before the Taste of Tennis, a culinary event that celebrates the US Open along with a number of athletes within the game and outside of it, we had the chance to chat with Danielle Collins who is known for her phenomenal playing as well as making jewelry for the court. We talk with her about the game, her passion for it and being a jewelry designer.

ATHLEISURE MAG: Tell us about what made you fall in love with tennis and drew you to the sport?

DANIELLE COLLINS: My draw to the sport goes back to my grade school days. Back then, every Monday to kick off the week we had Show and Tell. There was a boy at school who would bring in these shiny trophies he'd won over the weekends to show our class. I remember seeing the trophies and asking my Dad how I could win trophies like that, and he told me if I worked really hard I could win some trophies, too. I guess you can say that I've always had the competitive spirit from an early age, and loved the way tennis makes you problem solve on your own.

AM: What was the moment when you realized that you wanted to go pro?

DC: I knew I wanted to go pro when I was seven years old watching the Grand Slams on television with my parents. I didn't really know how to put my game all together as a junior, and didn't have the opportunity to turn pro right out of finishing high school. College helped me grow so much personally and as an athlete. Winning two national championships at UVA gave me confidence to know I could also have success at the professional level.

AM: How was playing in the quarterfinals in doubles at Wimbeldon?

DC: I absolutely loved competing with Bethanie. She was so much fun to share the court with and her energy is contagious! Getting to the quarterfinals was really huge for me personally, as I had never made quarterfinals in a Doubles Slam before.

AM: How has the current season been since the US Open is around the corner?

DC: The current season has been great.

I am continuing to make progress within my game, and gaining the experiencing I need. Sometimes I don't get the results I want, but right now I am more focused on trying to continue to develop my game, and on the daily process to get myself to the next level.

AM: What is an average day like when you are in training for your next match?

DC: Training days are always different unless we are in pre-season. When I'm on the road, there are many variables during tournaments. We make time for strength and conditioning workouts everyday, put the hours in on court, and work with my sports psychologist/ performance coach.

We also spend a lot of time focusing on recovery and making sure my body is getting what it needs to relax.

AM: What is the tennis season like?

DC: The tennis season is very long, but perfect for me since I love competition and traveling.

AM: We love accessories, what drew you to jewelry and how did this interest become another passion?

DC: What I love most about jewelry is the story each piece can share, and how sentimental jewelry is for people. For me, every piece of jewelry I own has some type of unique story behind why I designed it or what drew me into buying it. Designing jewelry allows me to use my creativity and imagination, in a way that is much different from tennis. I've always been pas-

sionate about fashion and art, and I am so grateful to have the opportunity to partner with Ritani to showcase my other passion in life.

DC: The full offering available is Necklaces, Bracelets, and Earrings. We offer some finer pieces and some more fun whimsical ones as well.

AM: We know you have partnerships/ sponsorships with New Balance and Head Racquets. When did you start working with them and what do you do with each of these relationships?

AM: What pieces from yourdo you wear during your matches?

DC: Head and New Balance have been incredible for me and my career. I have been working with Head for about two years now and New Balance for a little over a year. There is no better feeling when you have two highly respected companies like these two, giving so much care and support to my career. The teams that New Balance and Head, work so diligently behind the scenes to make sure that we have the best equipment. Head has been so great in helping me accommodate to any specific needs that I have had with making sure my racquet is just the way I want and need it to feel. What both of them do is really special, and I am so grateful to have them a part of my career. They mean the world to me!

AM: Tell us about the Danielle Collins Jewelry line and of course about your diamond tennis bracelets?

DC: Launching at Wimbledon was so incredibly special to me. Wimbledon is the holy grail of our sport, and the rich tennis tradition is something that cannot be compared anywhere else in the world.

When we launched, I was happy to carry on the tradition of elegance that the tennis bracelet represents. So many of the fans and jewelry lovers remember back in the 70s when Chris Evert was sporting her diamond tennis bracelet on court. I loved bringing back that vintage aesthetic, and was proud of the exquisiteness that Ritani engrained into each of the small details and sparkly diamonds.

AM: What is the full offering of pieces available at Danielle Collins Jewelry line?

DC: The jewelry that I wear during my match are a diamond tennis bracelet and double pendant diamond necklace.

AM: When creating your line, what inspires your pieces from legendary tennis players to various aesthetics?

DC: When designing, I enjoy creating a variety of different pieces. All of my pieces have one thing in common -- they are timeless, and will not go out of style. While some pieces are more whimsical and playful, and others follow a more classic design, at the core, it’s about the meaning behind them.

AM: When you are creating your pieces as you intend to have them worn during playing, what are you looking to include and to avoid?

DC: When I am creating my pieces and intend to have them worn I like wearing pieces that are edgy and sophisticated. I try to make sure each piece is lightweight enough to wear so that I am 100% comfortable moving around on court. The material that I like to include the most is diamonds. They are one of the world’s toughest materials, and at the same time, they shine and are sophisticated. I try to be one of the toughest players on tour, and at the same time I try to be fashionable! The art of jewelry and wearing these pieces allows me to showcase my creative sense of style, and reminds me to be tough on court.

AM: As a professional player and entrepreneur, what lessons did you learn that inform how you go about your endeavours?

DC: Being both a professional tennis player and entrepreneur has taught me a lot of

lessons along the way. Both have taught me how to network, organize, and manage my career and jewelry line. But the most important thing both have taught me is knowing how to take appropriate risks.

AM: In St. Pete, Florida, where can we find you grabbing a meal/cocktail, working out and going shopping?

DC: On the weekends, you can find me at Bern's Steakhouse in Tampa, grabbing my favorite meal. I enjoy going to hot yoga on the weekends, and shopping at Restoration Hardware to draw inspiration for my home.

AM: What are 3 items that you tend to carry in your carry on when you’re traveling?

DC: Three items I carry in my bag when traveling: sunscreen, hair brush, and mascara. @DanimalCollins

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