Issuu

January 2014 1

Athens City Schools Brand Style Guide

Table of Contents

Overview: The 4 elements and how to use them

Colors & Typography Academic Logo

Formats

Clearspace

Logo Versions Athletic Logo

Formats

Clearspace

Logo Versions Formal Seal

Clearspace

Logo Versions Tagline

Formatting

Overview

1: Academic Logo The Athens City School’s Academic symbol combines the traditional serif “A” with a golden wing that symbolizes progression. Academic symbols form the foundation upon which the Athens City Schools visual identity system is built and should be used with all communications produced by the schools, in addition to all Athens City Schools branded materials that are not athletic oriented. This includes, but not limited to: letterheads, envelopes, presentations, apparel, brochures, bumper stickers, fleet graphics, email signatures, architectural elements, signs, and banners.

The 4 Elements of the Athens City School System Brand

Overview

2: Athletic Logos The Golden Eagles Spirit is represented in 2 forms: The Athens “A” Eagle and the Full Golden Eagle. Both represent the competitive spirit of Athens City Schools athletics. The Athens “A” Eagle is more aggressive, while the full eagle references Athens City School’s heritage. Athletic symbols are used to communicate school spirit. These symbols are friendly and casual, and they should be used only when a bolder, more informal look is desired, particularly by athletics, student groups, or alumni organizations. Both versions may be used interchangeably, depending on the needs. Usage of these symbols include but are not limited to: uniforms, athletic facilities, coaching apparel, spirit apparel, bumper stickers, signs and banners.

The 4 Elements of the Athens City School System Brand

Overview

3: Formal Seal The formal symbol stages the academic “A” icon in a seal format to signify importance of an event, award, document, etc. Formal symbols consist of the school seal and crest, which are the highest level identifiers of Athens City School System. Both the school seal and crest are reserved for top level school use only. Reproduction of the seal and/or crest is restricted to scholarly or ceremonial purposes such as commencement programs, school diplomas, or awards. For most other forms of school communication, an academic symbol should be used.

The 4 Elements of the Athens City School System Brand

Overview

The 4 Elements of the Athens City School System Brand

4: Tagline The tagline, A Community Connected by Education, conveys the importance of community in education, and education in community. It emphasizes the uniquely Athens bond between the schools themselves and the community they serve. The tagline may be used in conjunction with both the Academic Symbol and Formal Symbol.

A COMMUNITY CONNECTED BY EDUCATION.

Overview

Colors & Typography

The standard logo colors

Pantone 1245 C

Pantone Black

are Gold and Black. Pantone

C 21 M 42 Y 100 K 2

C 0 M 0 Y 0 K 100

colors, CMYK, RGB, and HEX

R 200 G 146 B 44

R0G0B0

HEX C8922C

HEX 000000

colors are noted here, and should be used to achieve consistency across the brand.

The main font used in the Academic logo is Bauer Initials. The secondary font is Gotham Bold. The same fonts are used in the formal seal. The Athletic logo uses a custom type treatment.

“ATHENS” Font

“City Schools” Font

Bauer Initials

Gotham Bold

AB C D E FG H I J KLM N O P Q E ST U V WXYZ ab cd efg h i j klm n o p q e stu vwxyz 1 2 3 45 678 9 0

AB CDE F GHIJKLM NOP QE ST UVWXYZ a bcdefghijklm n opqestuvwxyz 12345 6789 0

Academic Logo

Each school in the Athens City School system has their own logo. All are identical in sizing, color, and fonts.

Formats

Academic Logo

To protect the integrity of the logo design, an adequate amount of clearspace (space around the logo) should be maintained at all times. As a guide, the total width of the right serif may be used. This is the minimum requirement, but more should be allowed if possible.

Clearspace Requirements

Academic Logo

Logo Versions

When the original 2-color version of the Academic logo will not work, a grayscale, solid yellow, or solid black version may be used. Proper contrast between the logo and background should be maintained.

1 color: Gold

1 color: White

1 color: Black

Grayscale

Athletic Logo

The Athletic logo is available in 2 formats: The Athens Eagle, and the Full Golden Eagle. These may be used interchangeably to support the Athens City Schools athletics program. Additionally, the Athens A and the Flying Eagle may be used separately when an association to the school is not needed, such as inside the school buildings.

Formats

Athletic Logo

To protect the integrity of the logo design, an adequate amount of clearspace (space around the logo) should be maintained at all times. As a guide, the total width of the left serif may be used on the Athens symbol. On the Full Golden Eagle Symbol, the ____ may be used as a guide. This is the minimum requirement, but more should be allowed if possible.

Clearspace Requirements

Athletic Logo

Logo Versions

When the original 2-color version of the Athletic logo will not work, a grayscale, solid yellow, or solid black version may be used. Proper contrast between the logo and background should be maintained.

Grayscale

1 color: Black

1 color: Gold

1 color: White

Grayscale

1 color: Gold

1 color: Black

1 color: White

Formal Seal

Clearspace Requirements

Formal Seal

Logo Versions

When the original 2-color version of the Formal Seal will not work, a grayscale or solid black version may be used. Proper contrast between the logo and background should be maintained.

1 color: Black

Grayscale

Tagline

Formatting

The tagline, “A Community Connected by Education.” should be displayed in PANTONE 1245 C or the equivalent CMYK or RGB values if possible. Black or white may be used if color is not available. The tagline font is Gotham Medium tracked out 20 points. The tagline should be displayed in all caps on a single line.

A COMMUNITY CONNECTED BY EDUCATION.

Academic formatting

Formal formatting