Medical Illustration & Animation #36 by Workbook Creative, Inc.

Featuring the World’s Leading Biomedical, Life Science, and Natural Science Artists

EDITOR

EXECUTIVE DIRECTOR

SOURCE BOOK EDITORIAL BOARD

Rachel Bajema

Rachel Poarch

Rachel Bajema

Rachel Poarch

William M. Andrews

James Archer

Kimberly Battista

Alison Burke

Marie Dauenheimer

Jennifer Fairman

Peg Gerrity

Keith Kasnot

Maya Shoemaker

William Westwood

Medical Illustration & Animation 36 is produced and distributed by Workbook Creative, Inc. for the Association of Medical Illustrators

PRESIDENT / CREATIVE DIRECTOR

MARKETING CONSULTANTS

PRODUCTION MANAGER

BOOK DESIGN & PRODUCTION DIRECTOR

DISTRIBUTION DIRECTOR

SOCIAL MEDIA & MARKETING MANAGER

ASSOCIATION OF MEDICAL ILLUSTRATORS

Special

Tamra Dempsey

Sara Jaqua

Cliff McIntyre

Barbara Kuhn

Terri Wright

Stacy Brostrom

Marika Carradine

For information on the profession of medical illustration or any member please contact: Rachel Poarch, Executive Director Association of Medical Illustrators 201 E. Main Street, Ste. 1405 Lexington, KY 40507 email: hq@ami.org 866-393-4264 www.ami.org

For information on advertising or distribution please contact: Workbook Creative, Inc. 971 Baileyana Road Hillsborough, CA 94010 Tel: (805) 963-0439 or (800) 876-6425

hello@workbookcreative.com

Printed in China

ISBN: 978-1-883486-32-7

$50 USD

photocopying,

stored in an information retrieval system without the prior written

Medical

including

permission of the Association of Medical Illustrators.

Illustrators Thanks for Cover Image Cover illustration © Peter Bollinger. Image originally commissioned by EyeNet Magazine. BACK COVER INSET IMAGES: (left to right, top to bottom) Row 1 - Left, Suzanne Hayes; Middle, Début Art; Right, Michele Graham Row 2 - Left, Krystina Srodulski; Middle (top), Peter Crowther/Début Art; Middle (bottom), Laurie O’Keefe Row 3 - Left, Début Art; Middle (left), Audra Geras; Right, DNA Illustrations FACING PAGE: (left to right) Alan Gesek; Peter Bollinger; Peg Gerrity; Mike Austin

The Future of Medical Illustration & Animation

Artistic Intelligence: Adapting to the Times

The creative world has shifted at warp speed. We find ourselves in a time of rapidly fluctuating commercial art markets, iterative open-source image-making tools, reassessment of our roles within the sphere of emerging technology, and wondering what the future will hold.

There is a feeling of excitement among image makers, but also of concern. As medical illustrators, we must remain vigilant over the core concepts and tools we’ve been trained on while adapting to challenges like the use of artificial intelligence. The widespread use of AI generators to create art based on text prompts is changing the way buyers approach production strategies.

It is also changing the way commercial artists make art. Many of us are adopting AI and machine learning tools as part of our workflow. It is possible to quickly generate sketch references and elements for storyboards; pose bodies and hands for drawing; generate sample backgrounds and color palettes. Artists are offering new products and skills, showcasing AI-enhanced commercial art styles, and helping to design and populate AR/VR spaces. Work that previously lived on a two-dimensional digital plane is now enhanced and optimized for 3D.

Science, too, is embracing the power of machine learning to process and interpret data. There are enormous efforts underway to map the human body at cellular resolution, spatially and through time. The field of spatial transcriptomics has exploded and will add greatly to our understanding of how and why we age and develop disease. Illustrators, information designers and visual communicators are greatly needed as we work to advance this knowledge.

Simplicity is also making a comeback. In an age where it is possible to rapidly generate 3D art, I have seen a resurgence in clients requesting sketch and traditional media styles. We continue to use the skills and tools art has always relied on, albeit in new applications.

Artists, Creatives, Thought Leaders: Let’s continue to embrace growth and change, finding creativity in new opportunities.

Art Buyers, Creative Directors, Strategic Partners: We remain your premiere source of artistic talent and experienced knowledge providers. We look forward to a year of creative collaboration, as we work to help shape the future, together.

In Partnership,

Rachel Bajema, MS, CMI Editor

MEDILLSB.COM  medillustrates  medicalillustration  medillsb

medical.animation

medical-illustration-&-animation



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3FX, inc. ..............................................9 A KYU Design .............................10-11, 38-39 Alan Gesek Medical Illustrator ......................72 Amino Creative, LLC ...............................37 Anatomy By Design, Inc. ...........................40 ANATOMYBLUE .................................12-13 Audra Geras Biomedical Art.....................18-19 Austin, Mike .........................................41 AXS Studio ..........................................14 Bajema Studios, LLC ............................42-43 Biomedscapes .....................................44 Bodell, Scott .......................................45 Body Scientific International .......................46 Bolinsky, David ......................................15 Bollinger, Peter .................................48-49 Borman, Molly ..................................50-51 BREAKIRON Animation&Design .....................16 BrysonBiomed.com ................................47 Buck, Todd ......................................52-53 Chovan, Joe .....................................54-55 Clark Medical Illustration ...........................56 Dauenheimer, Marie ............................58-59 Début Art Ltd ...................................60-63 Digital JAB 3D Multimedia Production ..............17 DNA Illustrations ................................64-65 Duran, Mica .....................................66-67 Ganesan, Neramy ...............................68-69 Gentry, Jennifer ....................................57 Gerrity, Peg .....................................70-71 Graham Studios ..............................20-21, 73 Graham, Michele ...................................74 Gralapp, Chris ......................................75 Graves, Thom ......................................76 Harris, Marty ....................................78-79 Harrold, Brian ......................................77 Hayes, Suzanne ....................................80 Heda, Jackie ........................................81 Helix Animation .................................22-23 Hofkin, Bonnie .....................................82 Hromi Biomedical ..................................83 contents

Hybrid Medical Animation. . . . . . . . . . . . . . . . . . . . . . . 24-25 John Brewster Creative Services ...................82 KO Studios .........................................84 Kopka, Deborah ...................................85 Kopp Illustration ...................................86 Lindsay, Kaitlin / Lindsay MedArt ..................87 MadMicrobe Studios ........................26-27, 88 MedDraw Studio ...................................89 Mesa Studios ...................................90-91 Miller Medical Illustration ..........................92 Milner, Fran ........................................93 Nanobot Medical Inc. ...........................28-29 Nanographics ......................................30 Neural Impulse Media ..........................32-33 NEW YORK WEST Medical Illustration Studio. . . . . . 94 Nye, Linda ......................................31, 95 O’Keefe, Laurie .....................................96 Pavlatos, Tina ......................................97 Questell, Adam ...........................10-11, 38-39 Reback Biomedical ................................98 Red Nucleus .......................................36 Robinson, Joanna ..................................99 Rost, Fei ...........................................100 Science Picture Company.......................34-35 Shannon Associates. . . . . . . . . . . . . . . . . . . .48-49, 106-107 somersault18:24 ....................................101 Spijker, Karin ......................................102 Srodulski, Krystyna ................................103 The Weber Group ...............................18-19 Third Left Studios .................................104 Thompson Medical Illustration ....................105 Thurm, Gail....................................106-107 Turner, Cynthia ................................106-107 Vivid Biology .......................................110 Vivo Visuals Studio LLC .......................108-109 Wade, N. Lee ......................................111 Weber, Tricia ....................................18-19 Whitney CMI, Jane .................................112 36

Adam Questell adam.questell@akyudesign.com

Web: akyudesign.com YouTube: A KYU Design, LLC Instagram: @akyudesign Phone: 713.468.9595

Sometimes...less is more.

Award winning Motion Graphics

818.398.4747 • bill@grahamstudios.net • wwwgrahamstudios.net GRAHAM STUDIOS

Advancing Knowledge to Improve Lives Animation Mixed Reality @rednucleushq Disease Progression Tools rednucleus.com Interactive Games

Adam Questell adam.questell@akyudesign.com akyudesign.com IG: @akyudesign 713.468.9595

Illustrating the Science of Anatomy www.bormanart.com 970-420-8136 50

Representing 170 highly selected illustrators and motion artists, many of whom have a strong area of specialty and considerable experience working on life sciences related material.

Selected artists’ portfolios are available to review by searching ‘By Name’ for ‘Debut Art’ on http://www.medillsb.com

Début Art has offices in London and New York with an experienced and talented team to help regarding enquiries.

Début Art • Illustrators, Motion Artists & Illustrative Designers Agents. 223 West 19th Street, Suite 3, New York, NY 10011. USA. Tel: ++1 215 381 7354 30 Tottenham Street, London, W1T 4RJ. United Kingdom. Tel: 01144 20 7636 1064 email: info@debutart.com • www.debutart.com • @debutart

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