SALES AND BDM CONFERENCE AGENDA

APRIL 27-29, 2022

SALES & BDM CONFERENCE

Crystal Springs Resorts, Hamburg, NJ

WE CAN MAKE IT HAPPEN

APRIL 27-29, 2022

SALES & BDM CONFERENCE

Crystal Springs Resorts, Hamburg, NJ TUESDAY, APRIL 26

Travel to Crystal Springs Resort 4:00 pm-6:00 pm Check in 6:00 pm Dinner on your own.

WEDNESDAY, APRIL 27 7:30 am-8:45 am

BREAKFAST, Grand Rotunda

9:00 am-10:00 am General Session, Sales Strategy

“We Can Make It Happen”

Emerald Ballroom 1 & 2 10:00 am-10:45 am Margin Management 10:45 am-11:15 am BREAK

11:15 am -12:00 pm Marketing Tools 12:00 pm -1:00 pm LUNCH, Grand Rotunda 1:00 pm -5:00 pm Sales Strategy and Research Sales & BDM Team Breakouts

12:00 pm–1:00 pm LUNCH, Grand Rotunda

1:00 pm–2:00 pm Retail/FS Strategy Simulations (2) 2:00 pm–3:00 pm

Recap of Events

3:00 pm-3:30 pm BREAK

3:30 pm-5:00 pm Team Building, Tent or Grand Rotunda (depending on weather)

7:00 pm Awards Banquet Emerald Ballroom 1 & 2

FRIDAY, APRIL 29 7:30 am-8:45 am

BREAKFAST, Grand Rotunda

9:00 am-11:00 am

General Session Emerald Ballroom 1 & 2

11:00 am

Depart

6:30 pm DINNER, Grand Rotunda DRESS FOR THE MOUNTAINS!

THURSDAY, APRIL 28

7:30 am-8:15 am

BREAKFAST, Grand Rotunda

8:30 am-9:00 am

General Session Emerald Ballroom 1 & 2

9:00 am-10:00 am Retail/FS Strategy Simulations (2) 10:00 am–10:30 am BREAK 10:30 am–12:00 pm Retail/FS Strategy Simulations (3)

APRIL 27-29, 2022

T E A M S & BREAKOUT ROOMS Wednesday, April 28 | 1:00 PM-5:00 PM TEAM 1 BREAKOUT ROOM: Flora Springs Captains: Jody Cicero & Emil Rufolo (Foodservice) Angela Lugo Jeanine Costa Yannick Meijer BJ McKinney Liz Shedd Juan Guevara Maria Ratero TEAM 2 BREAKOUT ROOM: Willow Springs Captains: Amy Cook & Vince Staiger (Foodservice) Giulia Angoscini Katarina Potenec Brian Shoemaker Bill Ridinger Gus Caicedo Meagan Tuttle Ryan Hooper Umberto Bonfante TEAM 3 BREAKOUT ROOM: Saratoga A Captains: Cheryl Ent & Andrea Berti (Foodservice) Chris Portee Luis Brito Aron Shafran CL Smart Klaus Mueller Nicole Czech T Prasikiew Peter Rosenberg

TEAM 4 BREAKOUT ROOM: Saratoga B Captains: Christine Damour & Sarah Mylod (Retail) Carey Franco Marc Eisenson Rost Aizenberg Victoria DiNario Deb Williams Liz Patel Michael Meadows Joe Dal Ferro TEAM 5 BREAKOUT ROOM: Silver Springs 2 Captains: Denise Kramer & Jeff Lacy (Retail) Alisa Malone Mary Wise Sarah Lepelaars Christine Sweeney Dustin Slate Kim Vass Virginia Lazarro TEAM 6 BREAKOUT ROOM: Garden Room Captains: Staffan Juelsson & Scott Fegler (Foodservice) Helen Avella Steve Kaufman Alex Garcia Chris Bradbury Jenn Currie Mena Li Patrick Dolan

TEAM 7 BREAKOUT ROOM: Napa Room Captains: Sam Kass & Johns Thampan (Retail) Liz Lopez Nicole DeLuca Giovanna Varrichionne Ben Feigenbutz James Harrity Lori Schwarz Myste Snow TEAM 8 BREAKOUT ROOM: Emerald Ballroom 2 Captains: Nadine Charbonneau & Daniel Sanchez (Foodservice) Dominick Solazzo Rosalie Marfuggi Teddy Ignat Brian Duffy Jack Tanner Justin Reardon Stephen Wilson William Geary

APRIL 27-29, 2022

F L O O R P L A N BREAKOUT ROOMS Crystal Springs Resorts, Hamburg, NJ

TEAM8 IS IN THE EMERALD BALLROOM

TEAM7

TEAM4

TEAM3

TEAM6

TEAM2

TEAM1

TEAM5