GGG Newsletter Q1 2020

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T O B E PA R T O F E V E R Y F O O D E X P E R I E N C E atalanta + camerican + de medici + finica + khi + jf braun + swiss chalet fine foods + tipico

HIGHLIGHTS 02

ATALANTA CELEBRATES 75 YEARS

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2019 MVPS

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LEADERSHIP CONFERENCE 2020

Q1 UPDATE 2020

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GELLERT GLOBAL GROUP

ATA L A N TA C EL EBRAT E S 7 5 YE AR S O F

CREATING GREAT FOOD EXPERIENCES

THIS YEAR, ATALANTA CORPORATION IS CELEBRATING ITS 75TH ANNIVERSARY. The company kicked off the new year and this momentous milestone with a 200-person town hall and a 75th Anniversary reception in January, which included all of their corporate headquarter employees, family, friends, and business associates. This event marks the start of a series of celebrations that will take place throughout the year.

Atalanta Trading Corp. started in 1945 in an office at 82 Beaver St., New York City when Herbert Moeller and Leon Rubin began importing ham from Poland. Today, Atalanta is the largest privately family-owned speciality food importer in North America.

“We have t h e st ru c tu re to con t i nue our g r owth, We have a n excellent te am. I wan t to t h a n k eve r yone he re fo r h e lpi ng us accomplish 75 ye ar s . We look fo r ward to ou r 8 0 t h!”

- G EO R GE G. GELLERT

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G G G COM M I T S TO I N F O R AS N EXT G EN ERAT I ON B U SI N E SS A PPL I CATI ON S Y S T E M INFOR is a fully integrated solution system that includes the following: • ERP (ENTERPRISE RESOURCE PLANNING) • WMS (WAREHOUSE MANAGEMENT SYSTEM) • SCM (SUPPLY CHAIN MANAGEMENT) • NEXUS (GLOBAL LOGISTICS) • BIRST (BUSINESS INTELLIGENCE) • CAMPUS (TRAINING) • CRM (CUSTOMER RELATIONSHIP MANAGEMENT) • AI (ARTIFICIAL INTELLIGENCE - COLEMAN ASSISTANT) • AWS (AMAZON WEB SERVICE CLOUD) • MACHINE LEARNING • TAAS (TESTING AS A SERVICE)

GERP 2020 INITIATIVES • MOVE ALL COMPANIES TO NEW ERP SYSTEM • TEAMS ACROSS GGG WORKING ON STANDARD PRACTICES • GO LIVE WITH NEXUS ON JULY 1, 2020

SHEN LU, GGG CHIEF TECHNOLOGY OFFICER, STATED THAT HE WOULD LIKE TO EXPRESS HIS GRATITUDE TO THE GERP TEAM ON THEIR COMMITMENT AND CONTRIBUTIONS.

G G G L AU N C H E S N E W O N L I N E T R AI N I N G P R OG R AM Many of you signed up for a license, and you got it! Make the most out of our intelligent learning platform that delivers an immersive learning experience. The online training system contains nearly 700 courses that are continuously updated to ensure you always have access to the latest bank of training modules, anytime, anywhere! Don’t miss out on the opportunity to browse and check out any content that interests you!

Visit ggg.percipio.com. Any questions? Reach out to your HR Business Partner today!

PERCIPIO in Latin translates to “acquire knowledge.”

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GELLERT GLOBAL GROUP

CEL EB RITY WA REH O U SE UP DATE As our business grows, so does our warehouse. Andy Rodriquez and his team have been overseeing the following updates in the warehouse: • Created more dock space for staging outbound/ inbound shipments • Implemented three overlapping shifts dedicated to Picking, Shipping and Receiving • Remodeled and relocated offices to Epicure to provide more docking space • Created a small package area to handle all Atalanta, DeMedici and Swiss Chalet FedEx shipments • Relocated sample room

F IVE G U Y S S TORE GE T S A REF RES H

GELLERT GLOBAL GIVING IMPLEMENTS A NEW CORPORATE SOCIAL RESPONSIBILITY PROGRAM IN 2020!

GGG is committed to donating $2,500 each quarter to a food-related charity. What a better way to lead by example than to give back to the very industry that has made us who we are today.

We will ask for your suggestions each quarter, and the funds will go to the charity with the most votes.

Please be on the lookout for these surveys.

Charities have to be 501© accredited, non-religious, and not politically affiliated.

SOME EXAMPLES INCLUDE: Food Education Fund Food Aid International Food Relief International Action Against Hunger Why Hunger?

Homeless Heart Food International Food Basket International Foundation Partnership for Food Safety Education Center for Applied Food Science Education Our goal is to continue to positively impact the communities in which we work and live and look forward to partnering with our most valuable asset, our employees, in this journey together.

In October Nanuet, NY FIVE GUYS reopened their doors with an updated look. Congratulations to Store Manager Steve Alfano and the Gellerts!

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THANK YOU FOR A GIVING 2019 We would like to express our gratitude to all who participated in the spirit of giving. Through teamwork, we exemplify our GGG Values by coming together year after year for all of our various volunteer and donation endeavors. Our collective efforts at each location across the country and in Canada ensure that our community based GIVING has a global impact!

TOYS FOR TOTS DRIVE A SUCCESS!

MVPS 2019 GENERATE TEAMWORK Cristina Sotolongo: Atalanta Gloria Charles: KHI

EXCEED EXPECTATIONS Justin McManus: Atalanta Mavir Bernal Villamizar: Camerican

LEAD BY EXAMPLE

Sandra Neno: Atalanta Maria Chona Bustos: Camerican

LIVE BY INNOVATION Marissa DeMaio: Atalanta Ed Arce: Atalanta Maritza DaCosta: KHI Thank you to all of those who have helped us with another successful holiday toy drive. Giving to others is a beautiful way to celebrate the holiday season, and with your generosity each location was able to make a significant donation to their local Toys for Tots foundation.

2020 GGG GIVING EVENTS Q1 Annual Blood Drive Q2 Earth Day

Bring Your Child to Work

Habitat for Humanity Q3 Back to School Drive Q4 Food Pantry Drive

EMPHASIZE COMMUNICATION Jay Cardona: GGG Giulia Angoscini: Atalanta Rosemaire Lycos: JF Braun

RESPECT

Galo Delgado: Atalanta Carly Beim: Atalanta Jean McLennan: Camerican

TASTE SUCCESS

Marissa Abbato: Atalanta Gus Caicedo: Atalanta Karla Bayo: KHI

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GELLERT GLOBAL GROUP

PUBLIX COMMITS TO “PERFECTLY PIAVE” INSTORE PROMOTION

Hot off the success of the Beemster “Go Dutch” Promotion, the retailer Publix signed on for the “Perfectly Piave” in-store promotion. Rolled out in February, our team was deployed to merchandise 1200+ stores across the southern U.S. The promotion runs February - March 2020 and features Piave’s signature cheeses: Medium, Aged, Extra Aged, and new Piave FRESCO.

CELEBRITY ® GOAT CHEESE UPDATED CONSUMER WEBSITE

Celebrity Goat Cheese relaunched its consumer website this January. The site hosts the “Famously Good” Goat Cheese flavors, new recipes and pairings. Updated for 2020 is a store locator for consumers to find the nearest Celebrity Goat Cheese retailer and an in-depth look at our Canadian partner Mariposa Dairy and their family story. The Atalanta marketing team, along with film and photography crew, shot videos last summer on site at the Dairy and farm. These videos are featured on the new site and will also be part of a retail and social media campaign in 2020.

Visit celebritygoat.com to learn more about one of our most popular cheeses.

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SNOWDONIA CHEESE COMPANY BLACK BOMBER CHEDDAR NAMED BEST BRITISH CHEESE FOR THE 5th TIME Snowdonia Cheese Company Black Bomber Extra Mature Cheddar won ‘Best British Cheese by U.K...’s leading Trade publication Fine Food Digest’s Best Brand Guide. This is the fifth time this publication has recognized Black Bomber. The awards are among the most prestigious in the U.K. food industry, and results are compiled from hundreds of responses provided by the country’s best delis, farm shops, cheese-mongers and high-end food halls.

John Newton-Jones, Snowdonia Cheese Company Managing Director, said, “We’re very proud

to receive the accolade of Best British Cheese for the fifth time. A lot of care and expertise goes into our range of hand-crafted cheeses, so it’s incredibly encouraging for this to be recognized by industry experts that we admire.”

Snowdonia Cheese Company® produces a range of awardwinning hand-crafted cheese in beautiful North Wales. Founded by dairy farmers, the company is led today by the sons of dairy farmers.

Enrobed in colorful wax, and each with its unique personality, the cheese is made with pride and bursting with character.

DEMEDICI’S MARQUÉS de GRIÑÓN WINS BEST AND GOLD Marqués de Griñón’s Oleum Artis, a premium extra virgin olive oil from Toledo, Spain, has been honored with both a Best of Class Award and a Gold Medal Award at the 21st annual Los Angeles International Extra Virgin Olive Oil Competition in February.

One of the top-ranking Olive Oil competitions in the United States and fifth worldwide, the LA International Extra Virgin Olive Oil Competition brings together the highest standards of integrity and professionalism in awarding medals to the best oils from around the globe.

Oleum Artis is an estate-harvested extra-virgin olive oil, pressed within two hours of olive harvest for maximum freshness and bottled in glass Bordeaux bottles used for the family’s world-class wines. The predominately Picual oil is blended with a touch of Arbequina for perfect balance. It has a gleaming, golden hue with vivid aromas of green tomatoes, artichokes and mint. On the palate, it exhibits green vegetable and nutty flavors. Oleum Artis is lovely drizzled over vegetables, cured or cooked meats, seafood and aged cheeses.

Oleum Artis was also awarded Gold at the New York International Olive Oil Competition in 2018 and 2019.

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GELLERT GLOBAL GROUP

ATALANTA TASTES SUCCESS This year, Atalanta is celebrating its 75th anniversary. We kicked off this event with a town hall meeting and reception to commemorate this milestone. This event is just a part of a series of celebrations that will take place in 2020.

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CONGRATULATIONS to

EMIL RUFOLO,

BUSINESS DEVELOPMENT MANAGER OF THE YEAR! Emil’s contributions to 2019 included 11% net sales growth and 30% margin growth. His highest performing accounts are Costco, Kroger, and Mendicino Farms.

CONGRATULATIONS to

BENJAMIN FEIGENBUTZ,

SALESPERSON OF THE YEAR! Benjamin achieved high numbers in 2019. He had 43.9% growth from 2018 to 2019.

CONGRATULATIONS to

THE IT TEAM

HIGHEST PERFORMING TEAM OF THE YEAR!

With record-breaking attendees, this year’s Leadership Conference had a lot to offer. Celebrating their 75th anniversary, Atalanta wanted to StandOut and recognize their partners and employees who represent the Atalanta Corporation every day with their talent and entrepreneurial spirit.

Keynotes, training and breakout sessions were some of the highlights of the event, but the main takeaway was from President of Atalanta, Tom Gellert’s speech about the family/ company core values, a strongly felt statement from Tom Gellert:

“ We should not be afraid to question, not to cast doubt, but to bring clarity. Ask questions, seek to understand. And when questions are asked, we need to listen. Emphasizing Communication means speaking and listening.”

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GELLERT GLOBAL GROUP

DEM ED ICI PA RTI C I PATE S i n F ROMAGE A TROI S at F E T E D E S F ROMAGE S i n NOLA For the first time, this Chef Showdown featured a selection of our top brands. Fifteen of New Orleans’s best chefs created small bites using cheeses from the best producers in the world. Some of these chefs incorporated A L’Olivier, Edmond Fallot Dijon Mustards, Esprit du Sel and Villa Manodori products into their creations.

DEMEDICI HAS RECORD YEAR! 16.5% growth

NEW D EM ED I C I CO O KBO O K CO M ING S O ON! T RY A L’ O L IV IE R F RUIT V IN EGA R S I N CO C K TA IL S A L’Olivier innovative fruit pulp vinegars are not just for salads and sauces. Maria Roemer and Myste Snow have taken a different approach and are showing new applications for the use of these 40% fruit pulp vinegars by using them in craft cocktails.

Try a French Salute made with A L’Olivier Lemon Grapefruit: gin, sparkling water and simple syrup.

If bourbon is more to your liking, then go with A L’Olivier Blackcurrant Fruit Vinegar, bourbon, fresh lemon juice, sparkling water and a dash of simple rosemary syrup.

For more recipes contact: mroemer@demedici.com.

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GELLERT SOUTH HOLIDAY CELEBRATION

GELLERT SOUTH TOWN HALL MEETING DECEMBER

FOODSERVICE MEETING DECEMBER 2019

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GELLERT GLOBAL GROUP

ATA L A NTA

N EW H I R E S! Q 4 20 1 9

AH I B E B RA H EM, ACCOUNTS

CH RIS CA L L IA, TERRITORY SALES

R E C E I VAB L E CL ERK

REP RESENTATIVE

J E N N I FE R CURRIE, A REA SA L ES

ROB ERT D ERCZO, USDA I NSPECTI O N

M AN AG E R

COORD INATOR

KAT H E R I NE B A L D WIN, B RA ND

YENNY GA RCIA , WA REH O USE

M AR KE T I N G MA NAGER

COORD INATOR

KR I ST I N B LA KE, B RA ND MA NAGER

MA RK FUL L ER, WA REH O USE

N E KTAR I A MOSH ONA S, B UYER

A SSOCIATE

AFUA O W USU, FOOD SA FETY A ND

JA IME H ERNA ND EZ, WAREHO USE

Q UAL I TY ASSURA NCE MA NAGER

A SSOCIATE

L I SS E T T E VEL EZ , INVENTORY CYCL E CO UNT E R BJ M C KI N NEY, NATIONA L ACCOUNT M AN AG E R Q I YUE H E, QUA L ITY A SSURA NCE S P E C I AL I ST PAT R I C K D OLA N, SA L ES CO O R D I N ATOR

CAR L Y B EI M WINS T H E GO L DE N A PPL E

P ROMOTIO NS & NEW RO L ES SCOTT F EG LER, Tipico Director of Business & Commercial Development

HANNAH T H O MP S O N , Training Manager Specialty Business Development

EMIL RUFO LO, Senior Business Development Manager ROSAL IE MA RF U G G I, Business Development Manager

CONGRATULATIONS LINDA GAVIN ON YOUR RETIREMENT! Seven years ago Linda pioneered the beginning of what is now our Quality Assurance Department. During the Leadership Conference Linda was surprised with a video from her staff, colleagues and the Gellert family. Congratulations and the best!

“UNDER YOUR LEADERSHIP, YOU DEVELOPED AN EXCELLENT DEPARTMENT AND SET THE STANDARDS ON WHAT WE NEED TODAY. WE WILL MISS YOU, LINDA, AND APPRECIATE THAT YOU WILL LEAVE US WITH A FIRST-CLASS QUALITY ASSURANCE DEPARTMENT - THANK YOU!” - GEORGE G. GELLERT

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CAMERICAN’S CEO LARRY ABRAMSON RETIRES After 38 years, Camerican’s CEO Larry Abramson has retired. Throughout his time here, Larry has seen the company grow from 25 employees to 100. Sales increased ten-fold under his leadership, and Larry played a significant role in assembling an exceptionally talented team to continue his legacy. We’re excited to start 2020 with his helpful guidance in his new role as Chairman.

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GELLERT GLOBAL GROUP

HOPE SCHOEFFLING CHOSEN FOR STORE BRANDS LIFETIME ACHIEVEMENT AWARD Every year, Store Brands magazine works together with Women Impacting Store Brand Excellence (WISE) to honor a select group of women via the Top Women in Store Brands program. This year Hope was recognized.

Larry nominated Hope, stating that she is “a woman of high character with a strong work ethic and a passion for what she does that inspires the trust and loyalty underpinning the long-term relationships she has developed.” Hope has been in the food importing business for nearly 40 years. She started as an executive assistant and moved her way up to the VP of Retail Sales and has been instrumental in helping build Camerican’s retail sales more than fourfold since her start here almost 15 years ago. Congratulations Hope!

Camerican’s annual company meeting

CAMERICAN/KHI NEW HIRES

CAMERICAN/ KHI PROMOTIONS:

Hector Arriagada joins us as a part of the commercial team to develop new business for KHI and JF Braun and its related company Andes Quality.

Hector will be working from Chile.

Christina Russo: promoted to Camerican Senior Account Receivables Specialist.

Jennifer (Jenny) Traub, Camerican Senior Quality Assurance Specialist.

In addition to general customer/supplier QA responsibilities, she will assist in revamping the FSVP and advancing Camerican/KHI’s Quality Management System.

Jenny previously worked at FOODMatch in NYC. Cameron Burke, Camerican Labeling Coordinator. She will lead label development for private label programs from concept through final package development.

Fiorella Rellinger: promoted to Camerican Senior Customer Account Specialist.

Oliver Kuepper: promoted to Camerican Senior Logistics Specialist, Frozen Supply Chain.

CAMERICAN/KHI ANNIVERSARIES: CAMERICAN Christina Russo: 15 years – Oct 2019 KHI Karina Williams: 5 years – Dec 2019

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CHEERS TO CHEESE

EATALY GRAND OPENING Over a year of hard work culminated in to the Eataly grand opening. Finica’s heavy involvement with such a prestigious retailer and the many new products added to our portfolio for this retailer builds on our mission of providing “Best in Category Products.”

FINICA DEPARTMENT UPDATES MAJELLA BARBERA promoted to Accounting Manager.

CONGRATULATIONS MYRNA TUPAZ ON YOUR RETIREMENT!

Finica hosted an event to celebrate some of our import brands (Snowdonia, Colliers, Beemster and Guinness). We invited press, social influencers, bloggers and customers to visit to Dish Studio in downtown Toronto and design their own cheese board with help of cookbook author and food stylist Lisa Dawn Bolton. They also had the opportunity to sample our products on a beautifully displayed cheese board and incorporated into some delicious recipes. The event was a huge success with over 70 guests in attendance. Guests were encouraged to take photos and engage on Social Media using #cheerstocheese.

Finica donated turkeys and toys to the Salvation Army as well as made a donation to the SickKids Foundation.

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GELLERT GLOBAL GROUP

GGG PERSONAL NOTES CONGRATULATIONS TO ANTHONY TUFANO OF ATALANTA Born 12/19/19 Parents :Christine and Anthony Tufano Baby name : Nicholas Anthony Tufano Birth weight: 7 lbs 9 oz. 21 inches

ATALANTA’S MICHAEL COLLINS IS ENGAGED!

CONGRATULATIONS TO ALEX STRANSKY OF CAMERICAN Born 12/27/19 Parents :Alex and Stephanie Stransky Baby name : Ambrose William Stransky Birth weight: 8lbs 4 oz.

DO YOU HAVE UNIQUE STORIES TO SHARE? The Giving Team wants to highlight our employees that take time to work with nonprofit organizations, mentor children or volunteer at their local charities. Inspirational stories and acts of kindness can make a difference in the lives of people. We want to share these stories with everyone. Please send information to: givingteam@gellertglobalgroup.com