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WELCOME TO THE NEW ERA OF SCALP SKINCARE WITH AS I AM'S

'Rosemary Collection'

The hottest global hair care trend right now is undoubtedly "Rosemary." Amidst the flood of DIY recipes and viral TikTok hacks praising its natural ability to soothe the scalp and promote hair growth, premium clean hair care brand AS I AM has stepped up to deliver the ultimate, science-backed solution.

The AS I AM Rosemary Collection goes beyond a simple botanical blend; it perfectly embodies the "Skincare for Hair" philosophy, treating the scalp with the exact same care and attention as the skin on the face.

Infused with hair-growth-boosting Copper Tripeptide, barrier-strengthening Ceramides, and Melatonin to delay hair aging, this formula breathes powerful vitality into thinning, fragile hair. It is 100% vegan, cruelty-free, and strictly formulated without silicones, sulfates, or artificial fragrances, making it incredibly safe even for the most sensitive scalps.

Rosemary Shampoo

A flash-foam cleanser that revitalizes both hair and scalp. Its rich, fastbuilding lather gently washes away impurities clogging the scalp pores without any irritation. Clinically proven to reduce hair breakage by up to 29% and increase scalp moisture by 77%, it restores a healthy pH balance. Experience softly detangled, hydrated hair with zero stiffness after washing.

Rosemary Water

A daily hydration booster for visibly thicker-looking hair. With just a few spritzes, the cooling sensation of peppermint instantly lowers the scalp temperature, while the subtle herbal scent of rosemary provides a refreshing aromatherapy experience. Spray directly onto the scalp morning and night, and massage gently to lock in moisture and fortify hair roots. Its lightweight, nongreasy water texture makes it perfect for use anytime, before or after styling.

Rosemary Oil

Packed with potent rosemary essential oil, this concentrated formula stimulates scalp circulation to promote hair growth and prevent shedding. Massage directly into the scalp before shampooing or mix into conditioner for a deeply nourishing mask. It absorbs effortlessly without stickiness, instantly restoring a healthy, luminous shine to dull hair.

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ural beaut y of textured hair with a curated ritual from global haircare pioneer, Cantu.

The Ultimate Curl Solution for the Entire Family: Cantu Care

ver vibrant, healthy, and deeply nourished curls, this break through lineup provides a home -care system. Completely free from harsh sulfates, parabens, and silic ones, Cantu

e ingredients like pure shea but ter, c oc onut oil, and tea tree extrac t to gently for tif y, deﬁne delicate locks from roots to ends.

Embrace the natural beauty of textured hair with a curated ritual from global haircare pioneer, Cantu. Designed to deliver vibrant, healthy, and deeply nourished curls, this breakthrough lineup provides a complete family home-care system. Completely free from harsh sulfates, parabens, and silicones, Cantu blends wholesome ingredients like pure shea butter, coconut oil, and tea tree extract to gently fortify, hydrate, and de ne delicate locks from roots to ends.

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FAMI LY E S SENT I A L S: D EE P S CALP & S T YLE CA R E

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“For tif y from the Roots D aily” Cantu Strengthening Biotin-Infused Hair & Scalp Oil

ling staple for natural waves, his award-winning rich cream porous hair ﬁbers, clumping th incredible deﬁnition and e, ensuring a sof t, non-stick y dawn to dusk.

A powerhouse treatment blending biotin with refreshing tea tree, peppermint, and avocado oils It delivers an immediate cooling sensation to soothe tightness while nourishing hair anchor points to encourage healthy grow th and retention. Excellent for targeted scalp massages.

“D ef y Frizz, Lock in Springy Bounce” Cantu Shea But ter Coconut Curling Cream

The ultimate st yling staple for natural waves, curls, and coils This award-winning rich cream deeply penetrates porous hair ﬁbers, clumping curls together with incredible deﬁnition and weightless moisture, ensuring a sof t, non-stick y hold that lasts from dawn to dusk

CAN T U F OR K IDS: GEN T LE 3ST EP R I T UA L

“Ouchless , Moisture -Rich Cleansing”

STEP 1 Tear-Free N ourishing Shampoo

olution for the Entir e

Gently lif ts away dir t and produc t buildup without stripping sensitive scalps or stinging delicate eyes

curated ritual from global haircare pioneer, Cantu nourished curls, this break through lineup provides a from harsh sulfates, parabens, and silicones, Cantu er, coconut oil, and tea tree extract to gently for tif y,

Enriched with pure shea but ter, c oc onut oil, and honey to prevent knots right from the wash basin.

“Instant S lip & All-D ay Moisture”

STEP 2 Care For Kids Leave -In

Conditioner

CAN T U F OR K IDS: GEN T LE 3ST EP R I T UA L

“Ouchless, Moisture -Rich Cleansing” STEP 1 Tear-Free Nourishing Shampoo

No rinsing required. This ultra-creamy leave -in formula ac ts as an eﬀor tless detangling primer, melting away tough morning knots, preventing mechanical snapping, and keeping fragile children's curls plush and manageable all day.

Gently lif ts away dir t and product buildup without stripping sensitive scalps or stinging delicate eyes

Enriched with pure shea but ter, coconut oil, and honey to prevent knots right from the wash basin.

“Instant Slip & All-D ay Moisture” STEP 2 Care For Kids Leave -In Conditioner

“ S of ten Textures & Calms the S calp”

STEP 3 Care For Kids H air & S calp Oil

No rinsing required This ultra-creamy leave -in formula acts as an eﬀor tless detangling primer, melting away tough morning knots, preventing mechanical snapping, and keeping fragile children's curls plush and manageable all day

Speciﬁcally por tioned for textured kids' hair. Equipped with a clean, no-drip precision nozzle, it targets dr y spots and braided par ts instantly, locking down vital hydration while shielding hair strands from environmental fric tion.

“ Sof ten Textures & Calms the S calp” STEP 3 Care For Kids Hair & Scalp Oil

Speciﬁcally por tioned for textured kids' hair

Equipped with a clean, no-drip precision nozzle, it targets dr y spots and braided par ts instantly,

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Super breathable Ultra stretchy

3 Reasons Why You Need This Now

Supreme Wave Compression:

The Wave Maxx is designed to provide the exact amount of tension needed to train your hair to lay flat and form deep, uniform wave patterns. It holds your styling products in place, ensuring your brushing sessions do not go to waste overnight.

Ultimate Moisture Retention & Anti-Frizz:

The high-grade silky satin material is entirely non-porous. This means it will not steal the essential oils, leave-in conditioners, or pomades from your hair. You wake up with hair that is just as hydrated, glossy, and frizz-free as when you went to bed.

Unapologetic, Vibrant Style:

A durag is no longer just a nighttime utility; it is a global streetwear staple. Coming in an array of assorted, highly saturated vibrant colors, this durag allows you to color-coordinate with your wardrobe, making a bold, unapologetic fashion statement whether you are hitting the gym or the streets.

RUSK has engineered a brilliant solution for the time-starved beauty enthusiast and the busy professional stylist alike. The magic of "IN 10" lies in its advanced micro-pigment technology. Instead of forcing the hair cuticle completely open for extended periods—which can cause significant damage—this formula uses specialized color molecules that penetrate the hair shaft rapidly and efficiently. Housed in a generous 3.4oz tube, it delivers the rich, dimensional, and enduring results of a traditional 45-minute permanent color in a mere 10 minutes.

Beauty Expert's Tip

Do Not Over-Process: More time does not equal better color with this specific formula! Leaving RUSK IN 10 on for 30 or 40 minutes like a traditional dye will result in a color that is much darker than intended. Trust the science, set your timer for exactly 10 minutes, and rinse!

OLIVE OIL CREAMY ALOE SHAMPOO 8 OZ

For those with curly, coily, or chemically treated hair, "wash day" is often synonymous with a dreaded loss of moisture. Traditional shampoos can strip the hair cuticle, leaving strands feeling squeaky, parched, and prone to tangles. What if your cleansing step could actually be the first phase of your hydration routine? Enter a legacy product that has quietly reigned supreme in the textured hair community for years: the ORS Olive Oil Creamy Aloe Shampoo. ORS21025

The result is hair that feels weightless, silky, and polished — full of movement and radiance. Regular use of the CHI Argan Oil system helps to repair past damage, smooth frizz, and protect against future breakage, giving you younger, shinier, and healthier-looking hair with every use.

CHI Argan Oil is a premium professional hair care collection formulated to restore life, shine, and manageability to dry, damaged, or frizzy hair. This advanced system combines three powerful elements — Argan oil, Moringa oil, and the CHI Ceramic Compound — to deliver deep hydration, nourishment, and protection from everyday styling stress.

Argan oil, often referred to as “liquid gold,” is rich in essential vitamins, antioxidants, and fatty acids that help strengthen weak strands while adding elasticity and smoothness. It quickly absorbs into the hair, leaving it soft and glossy without a greasy feel. It also shields hair from thermal damage and UV exposure, keeping it resilient and vibrant.