Pets at home Level Up Branding

Brand Guidelines Pets Luxury Living Created By Astyn Williams, 20221815.

BA (hons) Graphic Design. (2024)

Where Luxury meets furry elegance!

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LUX URY LI V I NG AT PE T S AT HO M E

Welcome!

Here at Pets Luxury Living, We optimise the pinnacle of luxury in the world of pet ownership. Founded on the belief that pets deserve the finest quality products and experiences, we cater to the most discerning pet owners who seek nothing but the best for their beloved companions. Our commitment to excellence is reflected in every aspect of our brand, from our meticulously crafted products to our unparalleled customer service.

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Logo Mark.

Welcome to the delightful world of our brand, where even the simplest letter holds a touch of magic. Behold the enchanting ‘P’ from our logo, a symbol of elegance and grace. Embrace its versatility as it gracefully dances between light and dark variants, adding a dash of sophistication to every use. Remember, there’s no other way to enjoy its charm but in the vibrant spectrum of our design palette. So, let’s embark on this whimsical journey together, where every detail sparkles with joy and possibility!

Dark and light logo mark variants

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Step into the realm of refined creativity with us, where even the slightest adjustments unveil a world of elegance. Explore the versatility of our design as it gracefully adapts to inverted colours, adding a delightful twist to your visual experience.

However, let’s maintain the purity of our layout philosophy: the space is sacred. Our logo, name, and tag-line shall always stand united, stacked, and centre-aligned, a testament to harmony and balance. Join us in celebrating the art of simplicity, where every detail is thoughtfully crafted to welcome you into our enchanting universe.

Luxury Living Where luxury meets furry elegance!

Logo Variance

Luxury Living

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Typeface.

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Aa. Baskerville

Primary fonts

ABCDEFGHIJKLM NOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz

Aa.

Secondary fonts ABCDEFGHIJKLM NOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz

Athelas

Heading Style 1 In our quest for perfection, we’ve chosen the illustrious ‘Baskerville’ as the cornerstone of our typographic journey.

Its timeless elegance sets the stage for our brand’s narrative, exuding sophistication with every stroke. Yet, to infuse a touch of gentle allure, we’ve delicately harmonized it with the soft embrace of ‘Athelas’. Together, they dance gracefully across the page, weaving a story of warmth and charm. Join us in this elegant symphony of fonts, where every letter whispers tales of welcome and delight.

Heading Style 2 Heading Style 3 Paragraph Style Tag-line Notes / References

Baskerville Regular 48pt

Baskerville Regular 30pt Baskerville Regular 18pt

Baskerville Regular 10pt Athelas Italic 10pt Athelas Regular 10pt

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Step into the realm of our brand’s palette, where colours are not merely hues but storytellers in their own right. The enchanting blend of Half Dutch White and Firefly casts a spell of elegance and warmth, inviting you to immerse yourself in a world of boundless possibilities.

Half Dutch White, with its pristine allure, sets the stage for sophistication, painting our canvas with purity and clarity. Meanwhile, Firefly dances into the scene with its natural glow, infusing life and energy into every corner.

But what truly sets our brand apart is the subtle artistry of using tints of Firefly to enrich our colour palette. Like a master painter adding delicate strokes to a masterpiece, these tints bring depth and nuance, transforming monotony into a symphony of hues.

Join us on this whimsical journey where colours come alive, where Half Dutch White and Firefly reign supreme, and where even the subtlest tints breathe new life into our natural world. Together, let’s celebrate the magic of colour and the joy it brings to every moment. Welcome to a place where elegance meets playfulness, and where every shade tells a tale of enchantment.

Half Dutch White #f8f6e5

50%

Firefly #002829

Colours & Tints

80% 60% 25% 100%

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Use clean, minimalist imagery to highlight the elegance of your brand. Utilize high-quality photography or sleek illustrations to showcase your offerings in a refined manner. Incorporate imagery that evokes a sense of connection and human interaction. Show real people engaging with your brand in genuine, heart-warming moments.

Introduce playful elements such as unexpected pops of colour, quirky patterns, or whimsical illustrations that add a touch of joy and spontaneity to the visual experience. Use imagery to tell engaging stories that resonate emotionally with our audience.

All whilst, maintain consistency in style, tone, and visual elements across all imagery to reinforce brand identity and foster brand recognition. Establish a cohesive visual language that reflects the unique personality of your brand and ensures a harmonious experience for your audience.

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Personalised Care and Services: Premium members receive personalised attention and tailored recommendations from experienced professionals who understand their dog’s unique needs, ensuring every visit is tailored to maximise their pet’s health, happiness, and well-being.

Membership Card.

Complimentary Services and Amenities: Premium members enjoy complimentary perks such as luxury grooming upgrades, spa treatments, premium dog food samples, and access to exclusive amenities like private play areas and relaxation zones, creating a truly indulgent experience for both dogs and their owners.

Luxury Living

Luxury Living

Exclusive Discounts and Offers: Premium members receive exclusive discounts on high-end dog products, grooming services, training sessions, and other specialised services tailored to their furry companions’ needs.

Priority Access and Scheduling: Premium members enjoy priority access to appointment scheduling, ensuring their dogs receive timely grooming sessions, vet check-ups, and other essential services without delay.

LUX MEMBER

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LUX MEMBER

Astyn Janelle

Astyn Janelle

12/2027

12/2027

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Packaging/ Advertisement.

Exclusive Discounts and Offers: Premium members receive exclusive discounts on high-end dog products, grooming services, training sessions, and other specialized services tailored to their furry companions’ needs.

Priority Access and Scheduling: Premium members enjoy priority access to appointment scheduling, ensuring their dogs receive timely grooming sessions, vet check-ups, and other essential services without delay.

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Company Van.

‘Paws in the Move’

Step into the world of convenience and care with our fleet of specialized vans, each designed to cater to the unique needs of your beloved pets. Allow us to introduce you to our enchanting line-up: Paws on the Move Van: Picture a haven on wheels for your furry friends, equipped with safe travel cages ensuring their comfort and security during transit. Whether it’s a journey with your dogs, cats, or other cherished home pets, rest assured they’ll travel in style and safety.

Gourmet Delivery Vans: Indulge your pets with culinary delights delivered straight to your doorstep. Our dedicated food delivery vans transport a delectable array of treats, including kibble, raw meats, and frozen foods, ensuring your pets dine like royalty every day.

‘Gourmet Delivery’

Equestrian Transport Van: For our majestic equine companions, we offer a tailored transport solution fit for royalty. From delivering hay, haylage, and bedding to providing a selection of toys for their amusement, our equestrian transport van promises a journey as luxurious as it is comfortable.

And that’s not all! We’re excited to announce that we’re expanding our services to include private transport for your ponies. Soon, you’ll have the opportunity to enjoy the ultimate convenience of personalized transportation for your beloved four-legged friends.

At our heart, we’re not just a transport service; we’re a companion on your pet’s journey, ensuring every step is met with warmth, elegance, and a touch of whimsy. Welcome aboard!

‘Equestrian Transport’

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