IDENTITY GUIDELINES
astroturf.com
BRAND IDENTITY GUIDELINE
Milestones Mission Statement Tone of Voice Social Media Partnerships Brand BoilerPlate Copywriting AstroTurf Logos Corporate Logo Brand Logos Logo Protection Color Palette Backgrounds Typography Stationery Power Points
3 4 5 6 7 8 9 10 10 11 12 12 12 13 14 15
INTRODUCTION
ABOUT ASTROTURF AstroTurf has led the way in sports surface innovation since 1964. Our legacy began with the first installation at Moses Brown School in Rhode Island under the name “ChemGrass,” followed by our debut in the Houston Astrodome in 1966, which gave us the name AstroTurf. Since then, we have become a celebrated name in the synthetic turf industry. Our surfaces have been part of some of the world’s biggest sporting moments, from championship games to the Olympics, continually setting the standard for performance, durability, and innovation.
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KEY
MILESTONES
First installation at Moses Brown School in Rhode Island under the name “ChemGrass”
Installed in the Houston Astrodome, earning the name “AstroTurf”
Rapid expansion into professional stadiums and collegiate venues nationwide
BRAND IDENTITY GUIDELINE
1964 1965
Houston Astrodome opens with natural grass, which fails due to poor sunlight, leading to the search for a synthetic solution
1968
Manufacturing operations established in Dalton, Georgia
1980
Featured in the Olympic Games for field hockey competition
1994
AstroTurf field hosts matches during the FIFA World Cup in the United States
1966
1970-80S
Introduction of advanced fiber technologies improving safety and playability
Expanded internationally & diversified into multi-sport applications, including sustainability & performance innovations
1990S
2000S 2010-20S
Acquisition by SportGroup, a global leader in sports surfacing systems
2016 2024
AstroTurf® recognized as the Official Synthetic Turf Partner of Major League Baseball.
3
RootZone® powered baseball systems introduced alongside advanced cooling technologies
2025
Celebrates 60 years as the most recognized name in synthetic turf
BRAND IDENTITY GUIDELINE
STATEMENT AstroTurf is dedicated to transforming the landscape of sports and recreation by providing innovative, eco-friendly synthetic turf solutions that exceed expectations in performance, durability, and aesthetics. Our mission is to inspire active lifestyles, empower communities and enhance the environment by delivering sustainable, low-maintenance, and cost-effective alternatives to natural grass. We are committed to continuous research, technological advancement, and exceptional customer service, ensuring the highest standards of quality and safety for athletes, owners, and communities.
VISION & VALUES
WHO IS THIS GUIDE FOR
4 BRAND PILLARS:
This guide is intended for anyone representing the brand, including internal teams, designers, sales representatives, and social media managers.
• • • •
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Performance (Driven Innovation) Uncompromising Safety Sustainability Leadership Customer Centric Service
WHEN TO USE IT
WHY IT MATTERS
Refer to this guide when creating sales presentations, marketing materials, social media content, email communications, and event assets.
To ensure brand consistency, professionalism, and clarity across all touchpoints
TONE & VOICE
AstroTurf’s voice is confident, authentic, and driven by a passion for the game in all its forms. We are the surface where champions are made and communities come together — the trusted foundation for athletes of every level, in every sport, on every field. We speak with the authority that comes from decades of innovation and craftsmanship, paired with the inclusivity that reflects our role in serving schools, parks, training facilities, and premier venues alike. Whether it’s the first practice or the final whistle, our words carry the pride of being part of every moment.
CORE PERSONALITY TRAITS CONFIDENT, NEVER ARROGANT: Our leadership is proven through decades of excellence. Inspiring and aspirational: We celebrate the dedication, teamwork, and passion that sports bring to life. CLEAR AND INCLUSIVE: We welcome everyone, building connections across all levels of sport and every corner of the game. Our language is relatable, inviting, and easy to understand. PERFORMANCE-FOCUSED: We highlight the quality, safety, and durability that set our fields apart. HERITAGE-DRIVEN: We honor our history as the originator of synthetic turf and use it to build trust for the future.
DO’S & DON’TS FOR COPYWRITING
DO
USE ACTIVE VOICE BE CLEAR AND INCLUSIVE HIGHLIGHT BENEFITS USE CONSISTENT TERMINOLOGY SUPPORT CLAIMS WITH PROOF MATCH THE BRAND TONE
Write in a way that feels direct, engaging, and action-oriented. Keep language accessible for all audiences, regardless of background or experience. Focus on how AstroTurf surfaces enhance performance, safety, and enjoyment. Stick to approved terms like “field” instead of “pitch” unless context specifically calls for it. Back statements with credible facts, data, or real-world examples. Confident, inspiring, approachable, and rooted in heritage.
DON’T OVERUSE TECHNICAL JARGON SOUND GENERIC OR CLICHÉ USE INCONSISTENT TERMINOLOGY WRITE IN PASSIVE VOICE OVERPROMISE
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Avoid terms that require industry expertise unless paired with a clear explanation. Skip overused phrases like “changing the game” unless tied to a specific, provable innovation. Avoid switching between different words for the same concept (e.g., “field” vs. “pitch”). Keep the writing strong, direct, and active. Avoid exaggerated claims that cannot be backed up with evidence.
BRAND IDENTITY GUIDELINE
SOCIAL MEDIA GUIDELINES
BRAND IDENTITY GUIDELINE
PURPOSE & STRATEGY AstroTurf’s social media, including Instagram, Facebook, LinkedIn, and Twitter, shares a consistent message of trust, performance, and innovation. Our strategy is to tell the story of AstroTurf through installations, partnerships, community moments, and product highlights across all channels.
TONE OF VOICE • Confident and approachable, always professional but not overly formal. • Clear and direct, we talk about our turf systems, installations, and brand milestones in plain language.
• Energetic and inclusive, especially when celebrating athletes, partners, and community installations.
BEST PRACTICES • Use authentic imagery, not overly edited or stock-looking visuals. • Maintain consistent brand styling across posts, including fonts, colors, and
overlays. • Always include #AstroTurf or #OnOurTurf in every post to reinforce our brand presence. • Do not use additional hashtags unless specifically approved for a dedicated campaign or event. Seek approval before adding new hashtags. • Keep hashtag usage minimal, consistent, and on-brand. • Tag partners and institutions to boost visibility and recognition. • When reposting content across platforms, adapt the tone or format. For example, a full-sentence caption on Facebook, a concise highlight on Twitter, or a tagged team on Instagram.
ENGAGEMENT & COMMUNITY • Respond to positive comments and messages within 24 hours when possible. • Celebrate and thank partners, athletes, and organizations that engage with us. • For negative comments, monitor and acknowledge internally. Do not respond, engage, or escalate publicly online.
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DO’S AND DON’TS
DO • Reuse content smartly, slightly adjusting it per channel instead of copying word for word.
• Celebrate partners, community stories, & milestones. • Maintain brand consistency in visuals and messaging.
DON’T • Post off-brand visuals or random filters. • Flood posts with hashtags or emojis. • Engage with negative comments or arguments.
PARTNERSHIP & CO-BRANDING PURPOSE To maintain AstroTurf’s visual integrity and consistent tone when partnering with other organizations. These standards apply to sponsorships, events, co-marketing materials, and digital collaborations.
PARTNERSHIP PHILOSOPHY Every partnership reflects shared values of performance, trust, and innovation. Co-branded materials should balance both brands equally while reinforcing AstroTurf’s leadership and credibility.
LOGO USAGE
• Keep both logos proportionate and aligned horizontally whenever possible. • Maintain equal clear space between logos (minimum: width of the AstroTurf “O”). • Use full-color marks on light backgrounds or white versions on dark. • Never alter, overlap, or distort either logo. BACKGROUND & CONTRAST Use brand-approved colors (AstroTurf Green, Navy, or Gray). Avoid busy backgrounds or photography that reduces legibility.
MESSAGING ALIGNMENT When referencing partnerships, use language that emphasizes collaboration, shared performance, and mutual goals. Keep the tone confident, inclusive, and professional.
EXAMPLE AstroTurf is the Official Synthetic Turf of Major League Baseball, a proud partner committed to advancing the game with trusted performance and innovation.
VISUAL CONSISTENCY Showcase both brands with equal prominence and visual weight across social posts, signage, apparel, and digital media.
ASSET ACCESS & APPROVAL All approved logos and templates are stored in the shared Marketing Assets folder. Send any new co-branded materials to the Marketing Department for review before release.
Media Contact: Gary Jones Director of Marketing, AstroTurf Corporation gary.jones@astroturf.com
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BRAND IDENTITY GUIDELINE
DO:
• Use phrasing like “Proud Partner of” or “In Partnership With.”
• Highlight shared achievements or missions (e.g., supporting athletes nationwide, delivering next-level performance, advancing the game).
• Focus on unity and shared purpose rather than promotion. • Maintain AstroTurf’s leadership tone: innovation, trust, and performance.
DON’T:
• Use phrasing that makes AstroTurf sound like a sponsorfor-hire or secondary voice.
• “Presented by AstroTurf” or “Brought to you by AstroTurf” (unless part of an approved campaign).
• Any tone that overpowers or diminishes the partner brand.
BRAND BOILERPLATE
BRAND IDENTITY GUIDELINE
The AstroTurf boilerplate is our official company description. It provides a concise, consistent way to explain who we are, what we do, and what makes us unique. This statement is approved for use in press releases, media kits, partnership announcements, presentations, and other official communications. Using the boilerplate ensures that our story is always told the same way, no matter who is speaking on behalf of AstroTurf.
ABOUT ASTROTURF® CORPORATION
WHEN TO USE
AstroTurf® is dedicated to creating world-class sports and recreational environments that inspire athletes and elevate communities. For more information, visit astroturf.com.
• Press releases and news announcements • Media kits and PR materials • Partnership or sponsorship announcements • Company overview sections in proposals or bids • End of articles or blog posts • Marketing or event collateral where a company description is needed
ABOUT SPORT GROUP
WHY IT MATTERS Consistency strengthens brand recognition. A unified company description
AstroTurf® Corporation is the original inventor and innovator of synthetic sports surfacing, leading the industry for 60 years. Known for pioneering surfacing solutions, AstroTurf® Corporation delivers cutting-edge products focused on performance, safety, and sustainability. The company’s portfolio includes AstroTurf® fields, the trusted name in synthetic turf; Rekortan® tracks, the benchmark for elite running surfaces; Laykold® courts, the premier choice for tennis and multi-sport court play; and SYNLawn®, the industry leader in residential and commercial landscaping solutions. These products are the original brands in their respective categories and set the standard for quality and innovation in sports and recreational surfacing.
Sport Group is a leading designer, manufacturer and installer of artificial surfaces serving the global sports flooring, leisure and landscaping and industrial markets to over 70 countries globally. Headquartered in Burgheim, Germany, the company’s brand portfolio includes AstroTurf® (the iconic brand that invented the industry), Polytan®, SYNLawn®, LigaTurf®, Poligras®, Rekortan®, and Laykold®. Sport Group is an industry leader in green technologies, pioneering sustainable products and services such as the world’s first carbon neutral soccer turf, the world’s first carbon zero field hockey turf and development of the industry’s first, and only, turf recycling facility capable of recycling EPDM rubber. The company has approximately 2,400 employees and operates nine vertically integrated manufactur-ing facilities and 31 distribution centers across the Americas, EMEA and Asia-Pacific regions. For additional information about Sport Group, please visit sportgroup-holding.com. Major League Baseball trademarks and copyrights are used with permission of Major League Baseball. Visit MLB.com.
MEDIA CONTACT: GARY JONES
Director of Marketing, AstroTurf Corporation gary.jones@astroturf.com | 706-581-1253
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COPYWRITING EXAMPLES
BRAND IDENTITY GUIDELINE
BEFORE & AFTER EXAMPLE 3
EXAMPLE 1
CONSISTENT TERMINOLOGY
ACTIVE VOICE & CLARITY
BEFORE:
“AstroTurf surfaces are used by many organizations for sports and recreation.”
BEFORE:
“Whether it’s your pitch, ground, or field, we have you covered.”
AFTER:
“Organizations choose AstroTurf for fields that deliver top performance in every game.”
AFTER:
“Whether it’s your practice field or game field, we have you covered.”
WHY IT WORKS: The “After” version uses active voice, puts AstroTurf as the subject, and emphasizes the benefit.
WHY IT WORKS: The “After” keeps terminology consistent, aligning with approved brand language.
EXAMPLE 2
EXAMPLE 4
STAYING ON-BRAND
AVOIDING TECHNICAL JARGON WITHOUT CONTEXT
BEFORE:
“Our nylon slit-film fibers and proprietary tuft lock improve tensile strength.”
BEFORE:
“AstroTurf is a cool company with awesome turf systems.”
AFTER:
“Our advanced turf design keeps fields performing at their best, season after season.”
AFTER:
“AstroTurf sets the standard for high-performance synthetic turf systems trusted around the world.”
WHY IT WORKS: The “After” maintains a confident, professional, and inspiring tone that reflects the brand personality.
WHY IT WORKS: The “After” removes unexplained technical terms and focuses on the benefit in plain, relatable language.
ASTROTURF LOGO LOCKUPS AstroTurf logo lockups pair the primary logo with an approved tagline and must be used exactly as provided.
USAGE - APPROVED LOGO LOCKUPS • Logo lockups may not be altered, recreated, or typeset. • Do not adjust spacing, scale, alignment, or typography. • Do not separate the tagline from the logo. • Use only one logo lockup per execution.
THE FIRST NAME IN TURF
MADE FOR MORE
THE BRAND SINCE 1965
THE ICON THAT INVENTED AN INDUSTRY
FILES Approved “logo lockups” and tagline assets are available upon request. Please contact the AstroTurf marketing team for access.
TAG LINES HEADINGS, TITLES, AND MESSAGING AstroTurf taglines may be used independently as headlines, titles, or supporting messaging when not paired with the logo. USAGE • Taglines may be used as standalone copy. • Use the Rift typeface whenever possible. • Do not modify wording or combine multiple taglines. • Do not recreate or mimic official logo lockups when using taglines as text.
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APPROVED LIST OF TAGLINES • • • • • • • •
THE WORLD LEADER IN SPORTS & RECREATION SURFACES THE ICON THAT INVENTED AN INDUSTRY INVENTOR, INNOVATOR, IMITATED THE BRAND SINCE 1965 THE FIRST NAME IN TURF TRADITION MEETS INNOVATION SOFTER, STRONGER, LASTS LONGER. MADE FOR MORE
ASTROTURF LOGOS
BRAND IDENTITY GUIDELINE
Use the “O O” in the AstroTurf Logo as a minimum dimension / guideline to maintain consistent distances away from other Graphics, Taglines and Text elements.
PRIMARY ASTROTURF BRAND LOGO The AstroTurf® logo embodies our legacy of innovation and performance. Always use the approved logo files to maintain consistency and integrity across all applications. Ensure clear space around the mark for visibility, and avoid any modifications, distortions, or color changes that compromise its appearance. PANTONE: 354c RGB: 0, 174, 67 HEX: #00AE43 CMYK: 80,354c 0, 100, 0 PANTONE:
RGB: 0, 354c 174, 67 PANTONE: HEX:0,#00AE43 RGB: 174, 67PANTONE: 354c CMYK: 0, 100, 0RGB: 0, 174, 67 HEX: 80, #00AE43
HEX: #00AE43
CMYK: 80, 0, 100,CMYK: 0 80, 0, 100, 0
AN
GLOBAL BRAND LOGOS
- HORIZONTAL
G LO B A L B R A N D
The Global Brand Logo combines the AstroTurf® identity with the “An AstroTurf Corporation” tagline and the “Global Brand” label, connecting the brand to the AstroTurf Corporation organization while maintaining its individual presence. It reinforces AstroTurf’s reputation as a world leader in synthetic sports surfacing and highlights its affiliation with the parent company. Use this logo when representing AstroTurf in a corporate or global context, such as trade shows, press releases, or partnership materials that reference the brand’s relationship with AstroTurf Corporation.
AN AN
A N G LO B A L B R A N D G LO B A L B R A N D G LO B A L B R A N D
- VERTICLE
This logo is available in both horizontal and vertical formats for flexible use. Choose the horizontal version whenever space allows for a wider layout, and the vertical version for stacked or narrow spaces. Always use official artwork, maintain clear space, and ensure proper contrast and legibility. Do not alter, crop, or separate any part of the logo
AN
AN
AN
ASTROTURF CORPORATION LOGO The AstroTurf® Corporation logo represents the parent organization and its leadership across the global sports surface industry. It embodies innovation, trust, and the company’s six-decade legacy as the original inventor of synthetic turf. Use this mark for corporate communications, executive materials, investor relations, and company-wide initiatives where the message reflects the organization as a whole rather than any individual brand. This version identifies AstroTurf Corporation as the corporate entity on its own, separate from the multi-brand lockup. Always use approved artwork, maintain clear space, and ensure legibility across all applications. Do not alter, recolor, or combine this logo with other marks.
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G LO B A L B R A N D AN
G LO B A L B R A N D
G LO B A L B R A N D
G LO B A L B R A N D
BRAND LOGOS
BRAND IDENTITY GUIDELINE
ASTROTURF CORPORATION 4 BRAND LOGO The AstroTurf® Corporation logo with sub-brands represents the complete family of brands within the organization: AstroTurf®, SYNLawn®, Laykold®, and Rekortan®. It showcases the company’s full portfolio of performance- driven surfaces across field, court, track, and landscape applications. Use this mark when representing AstroTurf Corporation as a multi-brand organization, particularly in contexts where the strength and diversity of the corporate family should be emphasized. Examples include:
• Corporate presentations, investor or partner decks, and industry events • Trade show displays, company overviews, and cross-brand marketing materials • Global communications highlighting the corporation’s reach and brand ecosystem Do not use this logo for materials dedicated to a single brand or product. In those cases, use the appropriate brand logo or the Global Brand Logo as outlined in these guidelines. Always use official artwork, maintain clear space, and ensure legibility across all applications. Do not alter, rearrange, or remove any brand marks from the lockup.
Use the “O O” in the AstroTurf Logo as a minimum dimension / guideline to maintain consistent distances away from other Graphics, Taglines and Text elements.
PANTONE: 354c RGB: 0, 174, 67 HEX: #00AE43 CMYK: 80, 0, 100, 0
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PANTONE RGB HEX CMYK
354c 0, 174, 67 #00AE43 80, 0, 100, 0
PANTONE: 1945c RGB: 166, 10, 61 HEX: #a60a3d CMYK: 0, 100, 48, 26
PANTONE RGB HEX CMYK
354c 0, 174, 67 #00AE43 80, 0, 100, 0
PANTONE: 2193c RGB: 0, 145, 217 HEX: #0092db CMYK: 100, 33, 0, 15
PANTONE: 368c & 350c RGB: 120, 191, 33 & 44, 82, 52 HEX: #78bf21 & 2c5234 CMYK: 37, 0 83, 25 & 74, 18, 81, 62 BLACK: 100%
LOGO PROTECTION
BRAND IDENTITY GUIDELINE
RESTRICTIONS To preserve the integrity of the AstroTurf® brand, only approved logo files should be used. Never recreate, alter, or use outdated versions of the logo. Avoid any distortion, color changes, drop shadows, or effects that compromise the design. This includes legacy logos, misaligned artwork, and any non-standard variations. The examples shown here illustrate incorrect uses that should never appear in any application.
APPROVED LOGOS See Page 10
old version with “1965”
old version with “turf”
embedded flag or images
vertical scaling
alternate colors
strokes
horizontal scaling
shades or transparency
skewing
2 color versions
gradients
TAGLINES - COPY - GRAPHICS
elements directly set close below logo
COLOR PALETTE PRIMARY BRAND COLOR | ASTROTURF GREEN
PANTONE RGB HEX CMYK
354c 0, 174, 67 #00AE43 80, 0, 100, 0
SECONDARY ACCENT COLORS
Rgb: 3,112,65 Hex: #037041 CMYK: 89,31,92,21
Rgb: 0,48,87 Hex: #003057 CMYK: 100,81,41,35
GRADATION BACKGROUNDS
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Green Gradatioin 11” x 17” @ 300dpi - JPEG
Light Blue Gradatioin 11” x 17” @ 300dpi - JPEG
Rgb: 60,89,125 Hex: #425563 CMYK: 84,65,31,12
Rgb: 182,173,165 Hex: #B6ADA5 CMYK: 30,28,32,0
Rgb: 245,225,164 Hex: #F5E1A4 CMYK: 4,9,42,0
SAMPLES: Any of these backgrounds can be faded, rotated and/or resized to accomodate any given artboard, design layout. JPEG FILES can be provided upon request
Dark Blue Gradatioin 11” x 17” @ 300dpi - JPEG
Gray Gradatioin 11” x 17” @ 300dpi - JPEG
TYPOGRAPHY RAJDHANI Whitney
RIFT Arial
BRAND IDENTITY GUIDELINE
PRIMARY TYPEFACE Body Copy
Aa Aa Aa
SECONDARY TYPEFACES Headlines, Titles, Body copy
Aa Aa Aa BLACK
BOLD
BOOK
TITLES & HEADLINES Headlines, Titles
Aa
Aa
Aa
BOLD
BOLD
MISCELLANEOUS
BOOK
MEDIUM
LIGHT
LIGHT
Aa Aa Aa
Power Points MS Word Excel
BOLD
BOOK
ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 { ! @ # $ % ^ & * }
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 { ! @ # $ % ^ & * }
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 { ! @ # $ % ^ & * }
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 { ! @ # $ % ^ & * }
SAMPLE TITLE & COPY USAGE TYPOGRAPHY & COPY STANDARDS
SECONDARY TYPEFACE
BRAND NAME USAGE
AstroTurf’s typography reflects the confidence, innovation, and precision that define our brand. Consistent use of approved typefaces ensures a unified voice across every platform, from digital to print.
Whitney - Whitney offers flexibility and legibility for large-scale visuals such as trade show graphics, event signage, print ads, and banners. It can also be used for headlines or extended body copy when clarity at larger sizes is essential. Choose weights that complement the primary typefaces and avoid decorative or stylized effects.
Always write AstroTurf with a capital A and T. Do not use “Astroturf,” “Astro Turf,” or any variation.
OFFICE APPLICATIONS TYPEFACE
• The
PRIMARY TYPEFACES Rift and Rajdhani serve as AstroTurf’s core typefaces. They represent our modern, performance-driven identity and should be used across marketing, digital, and internal communications. Always use the approved weights and maintain proper spacing for clarity and balance. Rift - Modern and bold, Rift communicates strength and performance. Use it for headlines, subheads, and key brand statements that call for attention and confidence. Rajdhani - Clean and versatile, Rajdhani provides balance and readability. Ideal for secondary text, subheads, and digital layouts where precision and clarity matter.
Arial - Arial is the approved substitute typeface for PowerPoint presentations, Word documents, and other general office uses. It ensures universal compatibility and consistent readability across platforms where Rift, Rajdhani, or Whitney may not be available. Always use standard Arial weights and avoid effects or modifications. RESTRICTIONS
• Use only approved fonts: Rift, Rajdhani, Whitney, and Ariel (for office applications).
• Do not substitute or mix unapproved typefaces.
• Avoid outlines, shadows, gradients, or effects. • Maintain consistent spacing, alignment, and strong contrast for readability.
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®
TRADEMARK SYMBOL • Use AstroTurf® upon first reference in marketing materials, headlines, or major brand mentions.
®
symbol may be omitted in later uses within the same piece for readability.
• Include the
®
symbol when the logo appears in full color or in formal communications.
• For internal, editorial, or long-form materials, it may be omitted after the first clear brand mention.
STATIONERY STATIONERY BUSINESS CARD
BRAND IDENTITY GUIDELINE
LETTERHEAD PRIMARY PAGE 8.5” x 11” SECONDARY PAGES 8.5” x 11”
THE FIRST NAME IN TURF
2680 Abutment Rd Dalton, GA 30721 M. 706-581-1253 F. 800-723-TURF (8873) gljones@astroturf.com astroturf.com
THE ICON THAT INVENTED THE INDUSTRY
AstroTurf® business cards present a professional and consistent brand image. Use only the approved design template featuring the official logo, brand colors, and typefaces. Do not alter the layout, scale the logo, or change typography. All contact information should remain clear, legible, and aligned according to the provided specifications.
AstroTurf Corporation 2680 Abutment Rd, Dalton, GA 30721 (800) 723-TURF help@astroturf.com www.astroturf.com @AstroTurfUSA
ADDRESS & CONTACT
FORMAT CONVENTIONS
Line • Black
Font - Rajdhani Regular
Twitter Icon • Black
Right, Left and Center Justifications The AstroTurf® address and contact block should follow the approved format shown. It includes the company name, address, phone number, and email, positioned consistently with the logo either on the left or right, depending on the layout. Maintain proper spacing, alignment, and clear typography for readability. Use only the official corporate contact information and avoid altering placement or font styles.
AstroTurf Corporation 2680 Abutment Rd, Dalton, GA 30721 (800) 723-TURF help@astroturf.com www.astroturf.com @AstroTurfUSA Twitter Icon • Black
Line • Black
Rajdhani • Semi-bold
AstroTurf Corporation 2680 Abutment Rd, Dalton, GA 30721 (800) 723-TURF help@astroturf.com www.astroturf.com @AstroTurfUSA
AstroTurf Corporation 2680 Abutment Rd, Dalton, GA 30721 (800) 723-TURF help@astroturf.com www.astroturf.com @AstroTurfUSA
Twitter Icon • Black
Rajdhani • Semi-bold
AstroTurf Corporation 2680 Abutment Rd, Dalton, GA 30721 (800) 723-TURF help@astroturf.com www.astroturf.com @AstroTurfUSA
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Rajdhani • Semi-bold
AstroTurf Corporation 2680 Abutment Rd, Dalton, GA 30721 (800) 723-TURF help@astroturf.com www.astroturf.com @AstroTurfUSA
POWER POINT
BRAND IDENTITY GUIDELINE
Presentations
AstroTurf Brand Presentation
AstroTurf Corporation Presentation
THE ICON THAT INVENTED THE INUSTRY
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque eros leo, lobortis eu facilisis sed, mollis vestibulum diam. Duis id urna eget mauris egestas accumsan. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Praesent laoreet nec nisl in dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec dolor nunc, vehicula lacinia felis ac, imperdiet laoreet libero. Cras non lacus in nisl posuere porta at a magna. “Lorem ipsum dolor sit amet, consectetur adipiscing elit” Morbi congue tellus at ligula cursus dapibus. Sed eget sem iaculis, efficitur lorem in, rhoncus ipsum. Pellentesque luctus facilisis nisi. Vestibulum eget laoreet mi, at tempus mauris. Aliquam id odio ac erat tempor maximus quis non leo. Mauris vulputate commodo rutrum. Fusce lectus sem, dictum eu nibh eu, porttitor
accumsan neque. Maecenas congue justo sit amet lorem blandit cursus. Nam felis nisl, lobortis eu vulputate id, suscipit ac est. Ut vel volutpat sapien. Phasellus elementum, velit at ultricies finibus, felis lorem sagittis felis, vitae pretium ante neque eu elit. Proin non rutrum nunc. Nullam ultrices massa tellus, id pellentesque nisi molestie ut. Donec non fermentum metus. Nullam pellentesque elit ante, nec laoreet tortor fringilla sit amet. Donec vel metus massa. Curabitur placerat sem at augue dapibus eleifend. Morbi mauris mi, commodo quis feugiat ut, gravida ac nibh. Proin sed risus eu erat maximus finibus eget sed nulla. Morbi id ligula blandit, gravida mauris ut, dictum mauris. Sed accumsan lorem vitae sapien tincidunt mattis. Fusce aliquam at mauris non posuere. Praesent a tempus diam, non varius dolor. Pellentesque pharetra mi erat, sit amet tincidunt felis volutpat id. Nullam
molestie efficitur hendrerit. Maecenas tincidunt tellus id nisi sagittis tempor. Donec accumsan, nunc vitae sodales auctor, orci libero pharetra nibh, eget porttitor mi urna at leo. Etiam semper rhoncus sodales. Proin in urna vitae metus rutrum ultrices. Fusce et ex maximus, dapibus purus in, luctus magna. Maecenas dictum, turpis sed condimentum dictum, ante est congue velit, eleifend tristique risus lectus eu nisi. Fusce aliquet, mauris sit amet tempus scelerisque, lectus massa maximus sem, et lacinia dolor ante in libero. Curabitur placerat sem at augue dapibus eleifend. Morbi mauris mi, commodo quis feugiat ut, gravida ac nibh. Proin sed risus eu erat maximus finibus eget sed nulla. Morbi id ligula blandit, gravida mauris ut, dictum mauris. Sed accumsan lorem vitae sapien tincidunt mattis. Fusce aliquam at mauris non posuere. Praesent a tempus diam, non
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is simply dummy text of the printing and typesetting industryIpsum has been the industry's standard dummy
is simply dummy text of the printing and typesetting industryIpsum has been the industry's standard dummy
is simply dummy text of the printing and typesetting industryIpsum has been the industry's standard dummy
is simply dummy text of the printing and typesetting industryIpsum has been the industry's standard dummy
Lorem Ipsum
is simply dummy text of the printing and typesetting industryIpsum has been the industry's standard dummy
Photography Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
is simply dummy text of the printing and typesetting industryIpsum has been the industry's standard dummy
is simply dummy text of the printing and typesetting industryIpsum has been the industry's standard dummy
Lorem Ipsum
is simply dummy text of the printing and typesetting industryIpsum has been the industry's standard dummy
Graphic Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Video Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Web Design Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
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