AZAIDÉ A

zaïdé, is a multicultural artist with French, Algerian, and Spanish heritage, currently residing in Dubai. Her artistic style combines retro-pop-art-revolutionary aesthetics. With a love for patterns’ heritage and vibrant colors, Azaïdé creates visually striking works that merge past eras, contemporary references, and social commentary.

Driven by her admiration for cultural diversity, Azaïdé’s oeuvre aims to spark an intercultural dialogue, using a combination of vintage and vogue, tradition and innovation, art and fashion. Central to her creations is the intricate and time-consuming process of hand-embroidery, through which she showcases her interpretation of traditional Arab attire infused with modern elements.

Standing on a checkerboard, symbolizing duality and balance, “Lil Fatima” is a sportive millennial woman, colourful and hypnotic. She radiates confidence while engaging the viewer with a direct gaze. The artwork seamlessly incorporates modern elements derived from pop culture with embroidered oriental motifs, creating a captivating fusion of different influences.

Azaïdé holds a genuine belief that the embroidered garments she creates serve as a form of protection for her female characters, shielding them from troubles and enabling them to embrace their true selves. The symbolism imbued within each embroidered piece reflects her commitment to celebrating cultural heritage and empowering women through her art.