BLONDERA Pro System
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Iconic, timeless, and constantly evolving: from softly sunkissed to boldly blonde, blonde is an expression of personality, technique, and style. Blonde is not just a color: it’s an experience — a complete ritual. Offer your clients the service that realizes their desires, without compromise, with personalized results and protection throughout every step of the service, for luminous hair.
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Glow blonde.
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This is your era.
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The new era of blonde has arrived! BLONDERA Pro System is the evolution of the professional line dedicated to blonde. An integrated system for every phase of the service, created to be your ally in the salon, allowing you to work with precision and protection while leaving you free to express your creativity.
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Blondera Scalp Protector 12x13ml £14.90 71157 Blondera Anti-Metal Primer 350ml £24.00 71161
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Blondera Bond Rebuilder 300ml £45.00 71158 Blondera pH Balance Shampoo 1000ml £20.00 71160 6
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Blondera pH Stabilizer Conditioner 1000ml £24.00 71159
The new line includes: • A new generation of bleaches: 4 powders and 1 cream • 6 technical products to elevate the quality of salon services • 5 special toners with modern shades
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Blondera Easy Lift Cream 7 250g £18.00 71155 Blondera Harmonizer 60ml £7.75 Various
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Blondera Easy Lift 7 Levels 400g £19.00 81149 Blondera Stain Remover 125ml £6.50 71156 7
Enhanced protection before, during, and after the service. BETABOND TECHNOLOGY A transversal hair protection technology across all BLONDERA Pro System products. It preserves the bonds of the hair fiber, protecting its integrity during technical services. It contains betaine, a molecule with a high affinity to keratin, which acts deeply on the internal structure, helping to strengthen the hair and reduce breakage damage. Our new technology helps safeguard the cosmetic quality of the hair, even during intensive treatments.
FORMULAS ARE FREE FROM INGREDIENTS OF ANIMAL ORIGIN OR DERIVATION. 8
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Up to -42% hair breakage*
Hair is up to 39% easier to comb**
*Compared to a basic bleach formula. **Test performed on dry hair compared to hair treated with BB Bleach line formulas. 10
How to achieve the perfect bleach result? A complete range of bleaches designed to deliver a fully customized service. Each product meets a specific need, allowing you to create personalized lightening results based on hair type, starting level, and the desired look. All while ensuring maximum protection throughout the service.
Blondera Easy Lift 7 Levels 400g £19.00 81149
Blondera High Lift 9 Levels 400g £19.00 81150
Blondera Free Style Lift 7 Levels 400g £19.25 71151 11
Blondera Violet High Lift 9 Levels 400g £18.00 71154
Blondera Easy Lift Cream 7 Levels 250g £18.00 71155
Bleaches
Easy Lift 7 Levels
Free Style Lift 7 levels
High Lift 9 levels
Size: 400 g (14.1 Oz. Net Wt.) pouch 12x50 g (1.76 Oz. Net Wt.) sachet
Size: 400 g (14.1 Oz. Net Wt.) pouch
Size: 400 g (14.1 Oz. Net Wt.) pouch 12x50 g (1.76 Oz. Net Wt.) sachet
£19.00 81149
£19.25 71151
£19.00 81150
Blue bleach powder. Ideal for moderate to maximum lightening services on natural and/or cosmetically treated hair.
White bleach powder. Ideal for freehand techniques.
White bleach powder. Ideal for maximum lightening on cosmetically colored hair.
PLUS
PLUS
PLUS
Can also be used for on-scalp application. Dust Free.
Its texture with white clay ensures easy and precise application. Rice starch maintains optimal internal moisture during application. Dust Free.
Faster lightening action. Saves up to 10 minutes during the technical service.* Dust Free. *Compared to BB Bleach High Lift 9 levels by Alfaparf Milano Professional.
BETABOND TECHNOLOGY PASSIFLORA OIL
All bleaches are enriched with Passiflora Oil, it helps control frizz and facilitates detangling, as well as having a protective action that preserves the color's luminosity.
FORMULAS ARE FREE FROM INGREDIENTS OF ANIMAL ORIGIN OR DERIVATION. 12
NEW
NEW
Violet High Lift 9 levels
Easy Lift Cream 7 levels
Size: 400 g (14.1 Oz. Net Wt.) pouch
Size: 250 g (8.8 Oz. Net Wt.) tube
£18.00 71154
£18.00 71155
Bleach powder with violet pigment. Ideal for maximum lightening on natural hair.
White cream bleach. Ideal for on-scalp bleach services.
PLUS
PLUS
The violet pigment effectively neutralizes unwanted yellow tones during the lightening process. Dust Free.
The creamy texture is specifically formulated for precision work at the roots.
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How to enhance every service for impeccable results? tacca 3x7 mm
A range of transversal technical products designed to elevate the performance of color, bleach, and shape EN - HOW TO USE: - For color/bleach services: mix the color cream/bleach product with the corresponding amount of activator. Add 10 g of Bond Rebuilder services. for every 30 g of color cream/bleach product used and mix until smooth. For
color services, only use Bond Rebuilder in the mixture for the lengths and ends. Apply as usual. - For shape services: mix 10 g of Bond Rebuilder for every 60 ml of Lisse Design Smoothing Cream/Smoothing Fluid/Curl Design Move Designer used. Apply as usual. For professional use only. IT - MODO D’USO: - Nei servizi di colorazione/decolorazione: miscelare la crema colorante/prodotto decolorante con la quantità di attivatore corrispondente. Aggiungere 10 g di Bond Rebuilder ogni 30 g di crema colorante/prodotto decolorante utilizzato e mescolare fino ad ottenere una miscela omogenea. Nei servizi di colorazione aggiungere Bond Rebuilder solo nella miscela colorante per lunghezze e punte. Procedere con l’abituale applicazione. - Nei servizi di forma: miscelare 10 g di Bond Rebuilder ogni 60 ml di Lisse Design Smoothing Cream / Smoothing Fluid / Curl Design Move Designer utilizzato. Procedere con l’abituale applicazione. Solo per uso professionale. ES - INSTRUCCIONES DE USO: - En los servicios de coloración/ decoloración: mezclar la crema colorante/producto decolorante con la cantidad de activador correspondiente. Añadir 10 g de Bond Rebuilder por 30 g de crema colorante/producto decolorante utilizado y mezclar hasta obtener una mezcla homogénea. En los servicios de coloración, añadir Bond Rebuilder solo en la mezcla colorante para largos y puntas. Proceder a la aplicación habitual. - En los servicios de forma: mezclar 10 g de Bond Rebuilder por 60 ml de Lisse Design Smoothing Cream / Smoothing Fluid / Curl Design Move Designer utilizado. Proceder a la aplicación habitual. Sólo para uso profesional. PT - MODO DE USAR: - Nos serviços de coloração/descoloração: misture o creme colorante/produto descolorante com a quantidade de ativador correspondente. Adicione 10 g de Bond Rebuilder por cada 30 g de creme colorante/produto descolorante utilizado e misture bem até obter uma solução homogénea. Nos serviços de coloração adicione Bond Rebuilder apenas na mistura colorante para comprimentos e pontas. Proceda então à aplicação habitual. - Nos serviços de forma: misture 10 g de Bond Rebuilder por cada 60 ml de Lisse Design Smoothing Cream / Smoothing Fluid / Curl Design Move Designer utilizado. Proceda então à aplicação habitual. Reservado aos profissionais. FR - MODE D’EMPLOI: - Services de coloration/décoloration: mélanger la crème colorante ou produit décolorante avec la quantité d'activateur correspondante. Ajouter 10 g de Bond Rebuilder pour 30 g de crème colorante ou produit décolorante utilisé et mélanger jusqu'à obtenir une pâte homogène. Pour la coloration, ajouter Bond Rebuilder uniquement dans le mélange pour longueurs et pointes. Procéder à l'application habituelle. - Traitements de forme: mélanger 10 g de Bond Rebuilder avec 60 ml de Lisse Design Smoothing Cream / Smoothing Fluid / Curl Design Move Designer. Procéder à l'application habituelle. Réservé aux professionnels. DE - ANWENDUNG: - Bei Farb- und Blondierungsservices: Farbcreme oder Aufhellungsprodukt mit der entsprechenden Menge Aktivator mischen. 10 g Bond Rebuilder pro 30 g verwendeter Farbcreme oder Aufhellungsprodukt hinzufügen und mischen, bis eine homogene Masse entsteht. Bei Färbeservices Bond Rebuilder nur der Mischung für Längen und Spitzen hinzufügen. Anschließend wie gewohnt anwenden. - Bei Formservices: 10 g Bond Rebuilder pro 60 ml verwendeter Lisse Design Smoothing Cream / Smoothing Fluid / Curl Design Move Designer mischen. Anschließend wie gewohnt anwenden. Nur für gewerbliche Verwendung. اخلط كريم التلوين أو مسحوق: يف خدمات تلوين أو تفتيح الشعر- : طريقة االستعامل- AR
Each product has been developed to support specific phases of the service — before, during, and after — ensuring a complete, high-performance technical journey. Each formula has a specific function aimed at protecting and restoring the quality of the hair fiber, improving combability, or providing scalp comfort.
BOND REBUILDER
Fiber repair cream Crema riparatrice della fibra Crema de reparación de la fibra Creme reparador da fibra capilar Crème réparatrice de la fibre
PRE | DURING | POST SERVICE
BETABOND TECHNOLOGY VEGAN: NO ANIMAL INGREDIENTS
300 ml/мл
10.14 Fl. Oz.
Each product clearly indicates the phase of the service in which it should be used!
غرام من كريم30 لكلBond Rebuilder غرام من10 أضف.التفتيح مع كمية املنشّ ط املناسبة يف خدمات. وامزج حتى تحصل عىل خليط متجانس،التلوين أو مسحوق التفتيح املستخدم تابع التطبيق. فقط إىل الخليط املخصص لألطوال والنهاياتBond Rebuilder أضف،التلوين مل من60 لكلBond Rebuilder غرام من10 اخلط: يف خدمات التصفيف أو الفرد- .كاملعتاد . املستخدمLisse Design Smoothing Cream / Smoothing Fluid / Curl Design Move Designer . لالستخدام املهني فقط.تابع التطبيق كاملعتاد READ ME
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TUBE
PE
Séparez les éléments avant de trier
FREE FROM: PETROLATUM, MINERAL OIL
PF031158/V01
12M
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Combability up to +74% on dry hair*
Up to –91% hair breakage**
Loss of strength reduced by up to 92%***
Shooting action****
*Using pH Balance Shampoo 1 and pH Stabilizer Conditioner 2 compared to the use of a basic shampoo, after a bleach service. **Using Anti-Metal Primer, pH Balance Shampoo, and pH Stabilizer Conditioner, compared to the same service performed with a basic shampoo. ***Compared to a bleach service without the use of Bond Rebuilder. ****Clinical test conducted on 20 subjects with sensitive scalps, compared to the same technical service performed without the use of Scalp Protector. 15
Technical products NEW
Scalp Protector
Anti-Metal Primer
Bond Rebuilder
Size: 12 vials single use of 13 ml (0.44 Fl.Oz.) each
Size: 350 ml (11.83 Fl. Oz.) bottle
Size: 300 ml (10.14 Fl.Oz.) tube
£14.90 71157
£24.00 71161
£45.00 71158
PRE-SERVICE Scalp protective serum.
DURING THE SERVICE
Alcohol Free.
Fiber repair cream that preserves the hair fiber during technical services: reduces possible damage and breakage, helps rebuild bonds, and improves strength. With a high concentration of BETABOND TECHNOLOGY for extraordinary protection.
CALM RESTORER
METAL RESET
PASSIFLORA OIL
An active ingredient that helps to bring relief and reduce sensations of discomfort and tingling, for enhanced scalp comfort.
An active ingredient that helps to neutralize heavy metals and removes pollution particle deposit from the hair, without affecting the color result (both color and lightening), leaving hair radiant.
It helps control frizz and facilitates detangling, as well as having a protective action that preserves the color's luminosity.
Fragrance Free.
Multi-benefit primer with anti-metal and porosity-balancing actions.
BETABOND TECHNOLOGY FORMULAS ARE FREE FROM INGREDIENTS OF ANIMAL ORIGIN OR DERIVATION. 16
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NEW
pH Balance Shampoo 1
pH Stabilizer Conditioner 2
Stain Remover
Size: 1 L (33.8 Fl. 0z.) bottle
Size: 1 L (33.8 Fl. 0z.) bottle
Size: 125 ml (4.23 Fl. Oz.) bottle
£20.00 71160
£24.00 71159
£6.50 71156
POST-SERVICE Shampoo to finish technical services that gently cleanses, restoring the pH balance of the hair and scalp that have been changed by technical services. Sulfate Free.
Conditioner to finish technical services that conditions and nourishes the hair, stabilizes the pH balance over time, and restores the state of the fiber. Nourishes, seals the cuticles, and enhances shine.
Cleansing fluid that effectively removes color stains from the hairline.
PEPPERMINT ESSENTIAL OIL
CALM RESTORER
For a refreshing, lightweight sensation.
An active ingredient that helps to bring relief and reduce sensations of discomfort and tingling, for enhanced scalp comfort.
PASSIFLORA OIL It helps control frizz and facilitates detangling, as well as having a protective action that preserves the color's luminosity.
ANTIOXI SHIELD An active ingredient that has an antioxidant action on the hair, protecting it during technical processes, and shields it from external aggressors.
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And more… Want to achieve an evenly toned result in a single step? A range of 5 specialized toners designed to refine and even out the color after lightening, with the ability to lift up to one and half levels where needed. Shades without depth, to ensure maximum brightness without adding depth to the lightening result. The ideal way to refine bleaching results with harmonious, flawless finishes.
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£7.75 23201
£7.75 232013
£7.75 23202
£7.75 23203
£7.75 23208 Introducing the new pearlescent tone!
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2x shinier hair*
Up to +69% color retention after 12 washes**
Combability up to +75% on wet hair***
*Test on hair colored with Harmonizers (shade .01) compared to untreated hair. **Test on hair colored with Harmonizers (shade .01). ***Test on hair colored with Harmonizers (shade .01) compared to untreated hair. 19
Harmonizers
Size: 60 ml (Net Wt. 2.06 Oz.-58.5 g/г) tube £7.75
Post-bleach balancing toners.
LIPOSHINE COMPLEX An extraordinary complex composed of castor oil–derived esters and a lightweight emollient ester, a natural-origin alternative to silicones. Castor oil esters enhance shine, while the emollient ester improves combability. The result: soft, silky, tamed and shiny hair.
TECHNOLOGICAL MENTHOL DERIVATIVE Provides a pleasant refreshing sensation which acts gradually a few minutes after the color mixture is applied, allowing time for the scalp to gradually adapt.
COLOR GUARD TECHNOLOGY PATENTED IN THE US AND ITALY For longer-lasting color. WITH HYALURONIC ACID It forms a lattice-like net around the hair, to help achieve an optimal distribution of the color and creates maximum adherence.
BETABOND TECHNOLOGY FORMULAS ARE FREE FROM INGREDIENTS OF ANIMAL ORIGIN OR DERIVATION. 20
FREE FROM PPD AND RESORCINOLS.
Method of use HARMONIZERS
60g
OXID'O
MIX
TIME
120ml
1:2
10/20'
5/10/20 vol.
Harmonizers are mixed in a 1:2 ratio with Oxid’O activator. The creamy texture of the mixture gives comfortable, precise, and effective application.
A concrete commitment to the environment
RECYCLED PAPER*
A QR code on the packaging replaces printed instructions to reduce paper consumption.
RECYCLED ALUMINIUM**
*Cases produced in Beauty&Business production plant (Italy). **Tubes produced in Beauty&Business production plant (Italy). 21
Join the evolution of blonde! Discover the 5 techniques dedicated to blonde, created by Alfaparf Milano Professional’s Blonde Creators to fully enhance the potential of BLONDERA Pro System. Versatile looks using the products from the new line, designed to be recreated in your salon to elevate and expand your service menu. You’ll find a step-by-step guide to help you become a true Blonde Creator too!
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Join our community! Create a look using the products from the new BLONERA Pro System, take a photo against a clean background, share it on social media mentioning the products used, and tag @alfaparfmilanopro. Don't forget to always use the hashtag #alfaparfpeople. The most beautiful photos may be reshared on the brand's official channels!
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QUESTIONS & ANSWERS how many color services the hair has previously undergone, etc. It is important to understand as much as possible about the color history in the consultation, to ascertain the condition of the hair and to then choose the most suitable bleach product.
1. Why 5 bleaching products? Bleaching is an advanced technical application. Selecting the right product is essential to achieve the best result. The BLONDERA Pro System line includes different bleach formulas designed to balance lightening result, respect for the hair fiber, and the most suitable textures for each specific situation.
4. 7 levels of lightening power means that I can achieve a level 10 starting from a level 3 (natural or cosmetically-colored hair)? And 9 levels of lightening means that I can achieve a level 10 starting from a level 1 (natural or cosmetically-colored hair)?
2. How to choose which bleaching product to use? Easy Lift Cream is intended for on-scalp applications. Its cream texture is ideal for accurate and controlled application. The texture is perfect for lightening the roots without touching lengths and ends that have already been lightened.
When following the instructions and method of use it is easier to maximum lightening result on natural hair. On cosmetically-colored hair the process will take longer. In both cases it might not be easy to achieve the desired effect in a single lightening process.
Easy Lift is a versatile product, suitable for a variety of application techniques on both natural and cosmetically colored hair. It offers up to 7 levels of lightening power, ensuring optimal control when working on medium-light bases.
The speed and intensity of the lightening process depends on several factors, as mentioned in the answer to question 3.
Free Style Lift’s clay texture is designed for freehand applications. It creates a protective shell that prevents lightening of the surrounding hair while maintaining consistent lightening power of up to 7 levels.
5. Can a heat source be used during bleach services? The use of heat sources is strongly discouraged. Heat distribution is never uniform, and high temperatures can cause scalp problems and damage to the hair, making it more difficult to control the result.
High Lift lightens up to 9 levels and is ideal for removing dark or intense cosmetic colors. Violet High Lift lightens up to 9 levels and is ideal for achieving cooler results on dark natural bases (level 4 or darker).
6. Can bleach products be used with peroxides other than Oxid'O?
3. Do the declared levels of lightening apply to both natural and cosmeticallycolored hair?
It is preferable to use Oxid'O as its texture and superior adherence to the hair during application optimizes the result.
The declared lightening power of bleach products always refers to natural hair.
7. Can I use 5, 10, 20, 30, or 40 vol. on the scalp?
On cosmetically colored hair the lightening power is dependent on the situation: the type of color used,
For safety reasons, strengths higher than 20 vol. should not be used on the scalp. 24
formulated to offer a deliberately delicate result, to ensure maximum brightness for blondes. Applications to damp or wet hair could excessively dilute the product, leading to an undesirable result.
8. Why can the bleach mixture swell in foils? Swelling can depend on several factors, including high ambient temperature, amount of product used, mixing ratio, and quality of the peroxide.
Furthermore, application to dry hair allows for more accurate analysis of the melanin residue after bleaching.
By choosing the correct oxidant and following the recommended mixing ratios, the mixture in foils should not swell significantly. 9. If all products contain BETABOND TECHNOLOGY, why should I also use Bond Rebuilder? All BLONDERA Pro System products contain BETABOND TECHNOLOGY, which preserves the bonds of the hair fiber during technical services. Bond Rebuilder has a higher concentration of BETABOND TECHNOLOGY, making it particularly suitable for very damaged hair, to provide extra protection. 10. Is Bond Rebuilder compatible with all bleach products? Yes, Bond Rebuilder is compatible with all bleach products. However, it is not recommended for use with Free Style Lift, as it alters the texture and prevents the product from drying to create its protective shell during the processing time. 11. Does Scalp Protector prevent allergic reactions? No. Scalp Protector improves scalp comfort during the service. 12. Is it necessary to use Anti-Metal Primer before every color or bleach application? Its use is particularly recommended when there is hard water or environmental pollution. Its function is to reduce the impact of metals on the result. 13. After a bleach application, should toning be always performed on dry hair? When working with oxidation colors, the best performance and maximum longevity of the result are achieved by applying the product to dry hair. Applications to damp hair can compromise the intensity and longevity of the result. In particular, the Harmonizers should only be applied to dry hair: they are 25
The secret to flawless blonde Keeping blonde hair beautiful over time requires focused care and specific products. Your hairstylist will guide you after the service, helping you choose the routine best suited to your color and hair type, and recommending nourishing and restructuring treatments that preserve lightening results and keep the color luminous and even.
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With Semi di Lino and Lights Co by Semi di Lino, your blonde stays radiant for longer — preserving that freshly-done beauty. 27
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