AAC DIRECTOR’S DESK

his decisions would affect county government in Arkansas. Well done, my friend!

any questions or recommendations for us moving forward.

Turning an eye to county business, I am excited to help the Association of Arkansas Counties “lean in” to communications as we expand our reach. Communications Director Christy L. Smith and Communications Coordinator Sarah Perry are working on upgrading our capabilities to include better audio and video production. Several times over the last year we’ve had specific issues that would be best addressed through quality video productions. And it is not just us. Most county and municipal associations across the country are embarking on this same step-upward in their communications departments.

Be on the lookout for an increase in these products from us, and as is always the case, shoot us an email if you have

As I close this column, let me do so with a reminder to all of you, make every effort to attend our annual conference this summer in Rogers (Benton County). There are more new county and district officials right now than I believe we have ever had. If I can offer one simple suggestion to you all, it is to attend your association meetings, including the AAC annual conference.

The conference dates this year are August 9-11, and this is our normal Wednesday through Friday schedule. Over the next few weeks, we will begin unveiling the agenda but suffice it to say this looks to be one of the most outstanding conferences we will have had. Already we are on pace to set a record for attendance so register soon.

The theme this year is “Exploring New Frontiers.” Bring your cowboy boots and western gear and get ready to lasso county government with us.