Lunele Marketing Digital Profile

Lunele marketing

Company Profile | www.lunele.co.za

“rise above clutter”

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branding

fundokuhle (PTY) LTD

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection.” – Beth Comstock

this is us BLAN Group (Pty) Ltd trading as Lunele Marketing formally known as GX Marketing is a Richards Bay based company that specialises in promoting local and national brands with a goal to expand their reach to the entire African Continent.

We specialize in coordinating fast and wide facilitation ow of information to the urban, semi-rural and rural communities of South Africa. The business also specializes in design, coordinating and implementation of organizational marketing, communication and advertising strategies for businesses, projects, programs, and people. Founded in 2006, Lunele has been successful in producing materials ready for use through mediums such as press and magazines, exhibitions, signage, the internet, email, events and public relations.

vision Ÿ

Our vision is on adding value and delivering results for clients whether through sophisticated integrated marketing and PR campaigns; a specific design project or creating a high impact website and related digital promotion work.

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·We want to be the company that is influential in the facilitation of information to the African middle class communities buy using our existing platforms to reach targeted markets.

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·To create strategies that include an opportunity for our clients to received measurable response and analysis, while using our experience to drive influential campaigns to put our clients in the face of the market

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·To assist bring about transformationfor the better to organizations with regards to the image value of the organization

legally BLAN Group (Pty) Ltd trading as Lunele Marketing is registered through CIPC with registration number 2019/249137/07. Its is a Level 1 BBBEE contributor with a 100% black woman owned ownership. Those registration details changed in 2019, the company started operating on the 06/02/2006.

“Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world's best talents and greatest ideas” - Jack Welch

what we do

marketing

Is your marketing strategy falling apart? Are you not recognizable amongst your peers? Are you invisible?

Have your sales funnel stopped producing leads?

Digital Marketing In a world where everything has gone digital, we design and develop digital marketing strategies custom made for each business. Our digital marketing services include email marketing, SEO, website design, social media management and SMS marketing.

Above the line Marketing Our Above The Line Marketing includes mass advertising where we use mass media to promote your brand and reach out to your target consumers. These include conventional media as we know it, radio advertising, print as well as the internet.

With ATL advertising we reach out to the mass as consumer audience.

Branding We believe that branding is a labor of love. Your image must be continuously nurtured and evolved. Our crew of brilliant strategists and visionary designers are with you every step of the way so that everything from the biggest idea to the smallest detail ď€ ts together to tell the complete story of your unique brand. All this start with designing a unique logo

“Words are singularly the most powerful force available to humanity. We can choose to use this force constructively with words of encouragement, or destructively using words of despair. Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble,�

Yehuda Berg

what we do

marketing department services

Small companies, in particular, have a challenge balancing an act of providing a product/service while marketing it. This is a skills challenge as it is a time and nance challenge. At Lunele we allow those companies to out-source their marketing to us. Our role to promote their business and mission.

We assist in promoting the face of your company, coordinating and producing all materials representing the business. It is our job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light. The upside of this service is that we work on a pre-dened budget the client is comfortable with. Some of the offering are:

Dening and managing your brand.

This involves dening who you are, what you stand for, what you say about yourself, what you do and how your company acts.

This, in turn, denes the experience you want your customers and partners to have when they interact with you.

Conducting campaign management for marketing initiatives.

Marketing pro-actively identies the products and services to focus on over the course of your sales cycle, and then produces materials and communications that get the word out.

Producing marketing and promotional materials.

We will create the materials that describe and promote your core products and/or services. And make sure it is kept up-todate as those products and services evolve.

Creating content providing search engine optimization for your website.

Your website is often the rst (and possibly the only) place people go for information about you.

We will be responsible for keeping Web content current, while also working to ensure your site comes up quickly when someone searches for your type of business.

Monitoring and managing social media.

Marketing should contribute to, manage and maintain your social media pages so we will manage accounts and carefully watch what's being posted about you online.

Producing internal communications.

Your employees need to understand your company, its values, its goals and its priorities. We are responsible for employee communications through a newsletter and/or intranet.

Serving as media liaison.

When your company is cited in the media, our member will acts as spokesperson for your company, or guides executives in how to respond to media queries.

Conducting customer and market research.

Research helps you dene target markets and opportunities and helps you understand how your products and services are perceived.

what we do

communications

corporate communications Our mission is to manage your strategic communication. We act as a link between you and the public, representing your interests, issues, and values to both internal and external audiences and maintaining a professional and uniform corporate identity for your company. communications strategy development Developing a robust PR and communications strategy is at the heart of everything we do here at Lunele. Our role is to take that information, develop a clever strategic approach and recommend both straightforward and creative communications activities to help achieve communications objectives.

Social media strategy & management We create a visual story for your brand that ď€ ts your aesthetic and maximises shareability. Our services include: Social Networking | Social Media Buys | Community Platform Management | Content Create | Drive ROI Via Social Campaigns | Maximize Follower Growth & Engagement | Analytics| Live Event Coverage

Publicity and Media The media is a powerful tool through which to get your organisation's key messages heard.

Lunele will write your stories, incorporate your key messages, and liaise directly with the appropriate editors and journalists to get your stories featured in the media. We also have our own publications so you won't have to be at the mercy of any editor.

Corporate Social Investment Our mission is to add strategic planning, impact and reporting to social investment and development initiatives by assisting organisations in the development and implementation of sustainable projects. We aim to closely monitor and evaluate projects to ensure that investments are utilised to their full potential and increase projects’ chances of sustainability.

Advertising We will put together an advertising campaign that will cut through the clutter and target your audience carefully and thoughtfully. Channels of advertising services include television, radio, print, outdoor as well as direct mail, web advertising, pod-casts and other alternative forms. Like tools in a toolbox, each advertising channel can be effective if used wisely.

what we do

printing

Paper Printing Ÿ Business Cards Ÿ Flyers Ÿ Complementary Slips Ÿ Letterheads Ÿ Post Cards Ÿ Posters Ÿ Presentation Folders Ÿ Pens Ÿ Wall Decals Ÿ NCRS Books

Vinyl Printing Ÿ Canvasses Ÿ Car Door Magnets Ÿ Wall Decals Ÿ Car Wraps Ÿ Pull Up Banners Ÿ Flags Ÿ Signs Ÿ Corporate Gifts Ÿ Pens Ÿ Lanyards

branding packages

some of our clients

Richards Bay “Your reputation is more important than your paycheck, and your integrity is worth more than your career.” — Ryan Freitas

Regus Richards Bay 4th Floor, Penny Lane Road, Lakeview Terraces, Richards Bay Tel: +27 (0) 31 003 4645 Fax: +27 (0) 86 511 1177 Cell: +27 (0) 81 729 9023 hello@lunele.co.za www.lunele.co.za